Frontify Features
Interface and Performance (5)
Import/Export
Based on 92 Frontify reviews and verified by the G2 Product R&D team.
Import and export large media files or folders into or from the database quickly and efficiently.
Organizational Interface
Based on 92 Frontify reviews and verified by the G2 Product R&D team.
Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
Search
Based on 96 Frontify reviews and verified by the G2 Product R&D team.
Able to search and filter assets by keywords and metadata.
File Preview
Based on 99 Frontify reviews and verified by the G2 Product R&D team.
Able to easily preview large image files and video storyboards.
Analytics
This feature was mentioned in 67 Frontify reviews.
Provides insights into the performance of digital content across its entire lifecycle.
Asset Management (8)
File Types
Based on 107 Frontify reviews and verified by the G2 Product R&D team.
Software supports a wide range of file types.
Metadata
Based on 90 Frontify reviews and verified by the G2 Product R&D team.
Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
File Transformation
Based on 80 Frontify reviews and verified by the G2 Product R&D team.
Automatically or manually convert files into different sizes or file types within the DAM system.
Versioning
Based on 76 Frontify reviews and verified by the G2 Product R&D team.
Keep track of incrementally changing versions of the same asset.
Expiration
Based on 71 Frontify reviews and verified by the G2 Product R&D team.
Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
Watermark
As reported in 49 Frontify reviews.
Apply visual watermarks to images and video.
Digital Rights Management
Based on 66 Frontify reviews and verified by the G2 Product R&D team.
Manage the licensing and copyright information for assets within the DAM system.
Brand Guidelines
92 reviewers of Frontify have provided feedback on this feature.
Houses an organization's brand guidelines in a centralized location within the digital asset management platform
Media Types (3)
Video
Based on 76 Frontify reviews and verified by the G2 Product R&D team.
The software is optimized to load, preview, search and edit video media files.
Audio
Based on 55 Frontify reviews and verified by the G2 Product R&D team.
The software is optimized to load, preview, search and edit audio media files.
Images
Based on 100 Frontify reviews and verified by the G2 Product R&D team.
The software is optimized to load, preview, search and edit image media files.
Administration (5)
Workflow Management
Based on 77 Frontify reviews and verified by the G2 Product R&D team.
Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
User, Role, and Access Management
Based on 101 Frontify reviews and verified by the G2 Product R&D team.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Brand Portal
Based on 100 Frontify reviews and verified by the G2 Product R&D team.
Publish media or media collections to your website or share externally via temporary hyperlink.
Integration with Creative Software
Based on 68 Frontify reviews and verified by the G2 Product R&D team.
Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
Integration with Marketing Software
Based on 50 Frontify reviews.
Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.
Authoring Tools (3)
Ad Templates
This feature was mentioned in 24 Frontify reviews.
Offers pre-made ad templates that can be filled in.
Automated Ad Creation
14 reviewers of Frontify have provided feedback on this feature.
Auto-creates ads using templating and/or data.
Lanugage Translation
Based on 15 Frontify reviews.
Provides tools to produce ads in multiple languages.
Testing Tools (2)
Dynamic Versioning
This feature was mentioned in 15 Frontify reviews.
Allows for multiple versions of a marketing campaign to be run simulanteously.
A/B Testing
This feature was mentioned in 11 Frontify reviews.
Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
Publishing Tools (3)
Demand Side Platform Built-in
Based on 10 Frontify reviews.
Provides a demand side platform within the software itself for ad distribution.
Demand Side Platform Integration
11 reviewers of Frontify have provided feedback on this feature.
Offers integrations with outside demand side platforms for ad distribution.
Campaign Scheduling
Based on 10 Frontify reviews.
Schedules marketing campaigns.
Performance Tracking (3)
Dashboard
Based on 53 Frontify reviews.
Provides a dashboard containing an overview of the design system's data and brand's analytics
Asset Performance
44 reviewers of Frontify have provided feedback on this feature.
Analyses brand asset performance - provides insight into who is using them, how they are being used and how often
Template Usage
This feature was mentioned in 43 Frontify reviews.
Offers insight into how which design templates are being used, by whom, and how often
Functionality (4)
Design Templates
As reported in 43 Frontify reviews.
Allows users to create design templates and save them in a library for other team members to utilize when making on-brand visuals
Workflow Management
As reported in 39 Frontify reviews.
Provides a platform where design projects can be managed
Collaboration
Based on 43 Frontify reviews.
Allows various creators and stakeholders to collaborate on design projects in real-time
Educational Resources
This feature was mentioned in 47 Frontify reviews.
Offers educational resources to help users learn about branding and design
Editing (4)
Photo editing
Based on 32 Frontify reviews.
Offers image editing capabilities.
Resizing
This feature was mentioned in 34 Frontify reviews.
Provides image and video resizing tools.
Video editing
Based on 32 Frontify reviews.
Offers video editing capabilties.
Integration with editing tools
As reported in 32 Frontify reviews.
Integrates with external image and/or video editing tools.
Search (4)
Filtering
As reported in 34 Frontify reviews.
Provides filters to help search for assets.
Pinned search
As reported in 32 Frontify reviews.
Allows users to save a specific search result at the top of the search results page.
Auto tagging
This feature was mentioned in 34 Frontify reviews.
Auto-tags assets based on AI detected descriptive markers.
Suggested search
As reported in 34 Frontify reviews.
Provides users with suggestions for related or similar keywords to help refine search queries.
Permissions (3)
Content expiration
This feature was mentioned in 31 Frontify reviews.
Sets expiration dates on assets after which they can no longer be accessed or used
Asset permissions
36 reviewers of Frontify have provided feedback on this feature.
Provides permissions controls to manage who can access and/or edit assets.
Access requests
36 reviewers of Frontify have provided feedback on this feature.
Allows users to request access to assets.
Platform (3)
Customizable brand guidelines
37 reviewers of Frontify have provided feedback on this feature.
Allows users to create brand guidelines at a company level, channel level, and campaign level.
Collaboration
This feature was mentioned in 36 Frontify reviews.
Provides collaboration tools to allow teams to share and comment on assets.
Templates
Based on 36 Frontify reviews.
Provides premade organization templates to help users organize and structure their brand assets.
Agentic AI - Digital Asset Management (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Brand Asset Management (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Creative Management Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





