--- title: Frontify Reviews meta\_title: 'Frontify Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 216 reviews by the users' company size, role or industry to find out how Frontify works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 216 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Frontify Reviews & Product Details Visit Website Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2's Best Software Awards and The Forrester Wave™. * * * Product Website Frontify Seller [Frontify AG](https://www.g2.com/sellers/frontify-ag) Discussions [Frontify Community](https://www.g2.com/products/frontify/discuss) Languages Supported German, English, French, Dutch Solution Type All-in-One Overview by Chris Hannon Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/frontify/pricing) ## Frontify Integrations (37) What do users say about integrations? 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Wrike ](https://www.g2.com/products/wrike/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Enterprise (\> 1000 emp.) 7/30/2026 "Reliable Brand Portal Solution with Room for Localization" 4/5 What do you like best about Frontify? I use Frontify as a brand portal for our global product and it helps with brand governance. I like that it provides a global platform that is easy to use. The templates tool is really efficient and time saving from a business perspective. Generally, the user interface is quite user-friendly, even for those who aren't tech-savvy. It's a friendly program that provides valuable insights into how the business utilizes Frontify. It helps identify opportunities we could take advantage of, making it a reliable portal that everyone can trust. It's also a helpful tool for the brand team to communicate the brand efficiently and engagingly. Review collected by and hosted on G2.com. What do you dislike about Frontify? I think a challenge for us is that because we are a global business, our brand guidelines are in English, and we have lots of markets where English isn't their native language. So having something in the future where we can reskin our page in a localized language for each market would be really helpful. Review collected by and hosted on G2.com. What problems is Frontify solving and how is that benefiting you? I use Frontify for our brand portal and global brand guidelines. It helps with brand governance by providing an easy-to-use global platform. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![andrea l.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "andrea l.") AL andrea l. Global Marketing Director Enterprise (\> 1000 emp.) 5/3/2026 "Streamlined Asset Management, But Adoption Challenges" 4/5 What do you like best about Frontify? I like that Frontify provides a single reliable source of approved assets, which really helps in managing digital assets efficiently. I appreciate the controlled decentralization it offers, ensuring that what enters the system is correct, allowing the system to grow in a coherent way. It's also scalable to all global teams, which adds significant value for extensive operations. Review collected by and hosted on G2.com. What do you dislike about Frontify? adoption (change management) Review collected by and hosted on G2.com. What problems is Frontify solving and how is that benefiting you? Frontify reduces time lost searching for assets and provides a single reliable source of approved assets. It ensures what enters the system is correct and helps the system grow coherently, being scalable for all global teams. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerSource: G2 invite ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") AC Verified User in Computer Games Enterprise (\> 1000 emp.) 8/9/2023 "Finding a platform to accommodate an entire studio's needs" 3.5/5 What do you like best about Frontify? The Frontify Guidelines set the industry standard for brand portals in terms of front-facing consumer view and user experience. They're highly customizable and they're constantly coming up with new features. Review collected by and hosted on G2.com. What do you dislike about Frontify? The split between front-end and back-end is confusing for users. Adding users is difficult since you have to add them on the individual library/project/guideline level and not just an overall invitation. Creating groups helps with this issue, but it's still a bit of a workaround. The only way to implement targets for better security is on the front-end, which is nice, but that feature doesn't exist for the back-end, namely in Projects. I'd like the option to add targets or a feature that allows me to hide assets from certain or all users invited to a Project. Review collected by and hosted on G2.com. What problems is Frontify solving and how is that benefiting you? Our organization needed to have a one source of truth platform to help solve where we keep our assets, how they're stored, and creating guidelines to help internal and external users. Review collected by and hosted on G2.com. Show More Response from Max Bailey of Frontify [Editedit](https://www.g2.com/survey_responses/frontify-review-8440153/official_response/edit) Thank you for your review of our platform. We are glad you find it beneficial to create a single source of truth and appreciate your thoughts on user access. if you haven't already, I recommend connecting with your CSM to see if there is anything you're missing in regards to adding users (also sharing a helpful article below 😉). You can also look forward to some exciting new customization options that should resolve some of your concerns about the "white space." Your feedback is invaluable to us and we are always looking for ways to enhance our product like this. Thanks again for taking the time to share your thoughts. - Max from Frontify [See how Frontify improved](https://help.frontify.com/en/articles/506532-how-to-invite-team-members) 5/8/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Olivia H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olivia H.") OH Olivia H. Marketing Coordinator Mid-Market (51-1000 emp.) 1/22/2025 "Very much enjoy utilizing frontify" 3.5/5 What do you like best about Frontify? Frontify is a great tool for having all our brand assets in one place. It's great at organizing and creating cohesive tool kits for certain marketing activities and our rep is super helpful and gives us all of the updates we need. It's very easy to use, intuitive and clean. love the features like tagging/being able to edit metadata and the uplaoding process is great and makes sense Review collected by and hosted on G2.com. What do you dislike about Frontify? there are a few issues we have found, there are new parts of frontify being added all the time so sometimes existing ways of working become broken because of that and we have to figure out a different way of doing this. The customixe/template feature sometimes has issues and we have run into several complaints from people that say that things occasionaly stop working. Review collected by and hosted on G2.com. What problems is Frontify solving and how is that benefiting you? housing all of our creative assets in one place that is accesible to everyone in our business Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Graphic Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Graphic Design") AG Verified User in Graphic Design Small-Business (50 or fewer emp.) 9/16/2024 "Easy Creation of Guidelines, great but could be better, more intuitive" 4/5 What do you like best about Frontify? Easy to use, drag and drop, makes it easy to organize assets, can share amongst multiple designers to work on. Review collected by and hosted on G2.com. What do you dislike about Frontify? Not as customizable as I would like. More intuitive for non-web of PC designers. A lot of the interface seems geared to designers who are comfortable or have some developers knowledge. It would be nice if it was more intuitive for designers who live in Adobe Illustrator or Photoshop programs. Can be glitchy sometimes and need to find workarounds to get the site to work the way I want. A better way to export would be ideal, this should eliminate the need to design in another program but have seen exchanges related to the need for a shareable PDF guideline creation as this isn't really an option in Frontify. I know you can export a PDF but it's not very professional looking. No easy way to share without publishing or a log-in, say when needing to share with a client or for internal review during creation, this could also be the need for a better way to export. Review collected by and hosted on G2.com. What problems is Frontify solving and how is that benefiting you? Saves some Trees. Is in a format that is mostly easily shared, not as easy as a PDF. Review collected by and hosted on G2.com. Show More Response from Max Bailey of Frontify [Editedit](https://www.g2.com/survey_responses/frontify-review-10258095/official_response/edit) Thank you for sharing your thoughts on Frontify. We're happy to hear that you find our platform user-friendly. We understand what you mean about the developer-focused interface. Our team is committed to enhancing Frontify to be more intuitive for all designers, so we hope that you begin to notice improvements over time. We also apologize for any glitches you've encountered. Next time you find an issue like this, can you please chat into our Support team? This is the quickest way to not only get help, but log the issue with our Product team so they can get it fixed for all our users. Please feel free to reach out with any further suggestions or questions. Happy designing! - Max from Frontify Current UserValidated ReviewerSource: Organic ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") AH Verified User in Hospitality Mid-Market (51-1000 emp.) 10/10/2024 "Good and efficient program. Only difficult to work with because of some unexpected errors sometimes" 4/5 What do you like best about Frontify? To make sure the whole company knows about the right branding Review collected by and hosted on G2.com. What do you dislike about Frontify? Sometimes it gives unexpected errors which makes it inefficient to work with. Review collected by and hosted on G2.com. What problems is Frontify solving and how is that benefiting you? Making sure the whole company uses the right branding. Review collected by and hosted on G2.com. Show More Response from Max Bailey of Frontify [Editedit](https://www.g2.com/survey_responses/frontify-review-10357273/official_response/edit) We truly appreciate your feedback on are thrilled that Frontify has been beneficial in aligning your company's vision. Sorry for any bugs you encountered while using our platform. In case you haven't done so, next time you experience an issue, can you let our support team know about it? This is the quickest way to resolve bugs so we can provide a better experience for you and other Frontify users. If you have any additional feedback or suggestions, please do not hesitate to reach out. Thank you for taking the time to review us and for being a valued customer. - Max from Frontify 2/20/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 7/22/2024 "Single source of truth" 3.5/5 What do you like best about Frontify? Its great to have everything in one place and searchable. None of this emailing back and forth trying to find the latest copy of the guidelines or assets, it is a single source of truth. The support team are alsways quick to respond and take an indepth look at your problem and will pass on feedback to developers. Review collected by and hosted on G2.com. What do you dislike about Frontify? Sometimes the integration into other systems is clunky and you can be limited in what you can do on your brand guideline pages. A big one for our business too that templates do not support tables or overflow text, that has really hindered our use of templates unfortuantly. Review collected by and hosted on G2.com. What problems is Frontify solving and how is that benefiting you? Im not in the conversation but the tables and overflow text support on templates is a huge set back for our business. i beleive there are talks of solving this. Review collected by and hosted on G2.com. Show More Response from Max Bailey of Frontify [Editedit](https://www.g2.com/survey_responses/frontify-review-9910679/official_response/edit) We sincerely appreciate your feedback and are thrilled to hear that our brand guidelines solution has had a significant impact on your work. Your praise for our support team means a lot to us, and we will make sure to pass along your suggestions to our product team for future enhancements. We are actively working on resolving any limitations in our templates to provide a smoother experience for all users. We'll share the updates with you as we make progress! Thank you for your valuable input, and don't hesitate to reach out with any further suggestions or concerns. - Max from Frontify Current UserValidated ReviewerSource: Organic ![Verified User in Mental Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Mental Health Care") UM Verified User in Mental Health Care Enterprise (\> 1000 emp.) 10/10/2024 "Does a great job for most cases!" 3.5/5 What do you like best about Frontify? I love that I can quickly version assets, and based on the permissions we've set up, I don't have to wait for any approval. What took 10 minutes now takes \<1. Review collected by and hosted on G2.com. What do you dislike about Frontify? I wish that there were faster ways to version multiple assets for the same customer at once or version the same asset for multiple customers at once Review collected by and hosted on G2.com. What problems is Frontify solving and how is that benefiting you? As a CSM, I need to service my 30-customer book of business quickly, and that means being able to version and send assets for all customers quickly. Frontify enables me to do that. Review collected by and hosted on G2.com. Show More Response from Max Bailey of Frontify [Editedit](https://www.g2.com/survey_responses/frontify-review-10355588/official_response/edit) Thank you for sharing your feedback! It sounds like you're using Frontify quite extensively for your job, so I hope it makes your daily work much easier. Regarding multiple versions of the same asset, did you happen to see the new templating and batch creation features we shared in our recent product keynote? I think that you'll find this new feature (coming very soon!) will help save you time here. Sharing a link to the keynote for you below. Cheers! - Max from Frontify [See how Frontify improved](https://youtu.be/OCUo8_tdV9A?t=454) Validated ReviewerSource: Organic ![RAJEEV S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "RAJEEV S.") RS RAJEEV S. Specialist Small-Business (50 or fewer emp.) 11/29/2023 "Managing Brand Assets In a Easy Way with Lots of Tools" 3.5/5 What do you like best about Frontify? Frontify is a very easy-to-use and intuitive interface. Assets and saving the files are very easy. Navigation Manager is one of the unique features of all the available tools that I have explored till now. Collaboration with the team is easy to invite and add. I was overwhelmed by the support of files, code blocks, icons etc in any format. That allowed me to save some code snippets I regularly use for my website. I also liked the mobile app and easily access the files. Review collected by and hosted on G2.com. What do you dislike about Frontify? Frontify UI is sometimes confusing especially when adding files. Also, the file hosting feature or getting a shareable link is not available. Good documentation is also appreciable for getting started people since a lot of features get unexplored until get across it accidentally. An individual shareable link is the most required thing for people who are not team members. Also, the file renaming feature is required sometimes. I renamed the files in the portal but when downloading, it remains the same. Review collected by and hosted on G2.com. What problems is Frontify solving and how is that benefiting you? Frontify allowed a single system to put all assets and access them anytime and anywhere. Also having a mobile app is also required which makes is full-fledged application for business. Review collected by and hosted on G2.com. Show More Response from Max Bailey of Frontify [Editedit](https://www.g2.com/survey_responses/frontify-review-8939893/official_response/edit) Hi Rajeev, thank you for taking the time to provide feedback for Frontify! We're delighted to hear that you find our interface easy-to-use and the Navigation Manager has been helpful for you. We apologize that you had some difficulty adding files. If you haven't already, I suggest you connect with your Customer Success Manager to brainstorm ways to increase the efficiency of your portal. Thank you again for your review. We truly value your comments! - Max from Frontify Current UserValidated ReviewerIncentivizedSource: G2 invite NN Nora N. Ux Ui designer Small-Business (50 or fewer emp.) 6/3/2024 "Frontify is an efficient tool to share guidelines and assets to all our client and be visible" 3.5/5 What do you like best about Frontify? A lot of way to displays content. All we need to build attractives pages. Collaboration easy. Review collected by and hosted on G2.com. What do you dislike about Frontify? Impossible to get the tracks of old modifications. Review collected by and hosted on G2.com. What problems is Frontify solving and how is that benefiting you? Centralisation of the informations and resssources. We save a lot of time and energy by just redirecting people on frontify. Review collected by and hosted on G2.com. Show More Response from Max Bailey of Frontify [Editedit](https://www.g2.com/survey_responses/frontify-review-9738982/official_response/edit) Hi Nora, we are grateful for your feedback on Frontify. We're glad to hear that our platform helps you create meaningful brand engagment and streamline collaboration. Your input on tracking old modifications is truly valuable as we work towards enhancing version control for our users. While we do not offer this feature at the moment, our support team is often able to revert changes to pages as needed. Next time you need to undo something in the product and you run into an issue, I encourage you to chat with our lovely support team for help 💜 Your feedback means a lot to us and we are thankful to have you as a part of the Frontify community. Cheers! - Max from Frontify Current UserValidated ReviewerSource: Organic ## Questions about Frontify? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Frontify ](https://www.g2.com/products/frontify/discussions/new) ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") G2 Verified User in Internet • Last activity over 6 years ago Does it take a long time to get set up? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/setting-it-up) ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") G2 Verified User in Internet • Last activity over 6 years ago Is Frontify just for huge companies? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/company-size-c80f4977-18d7-46d8-90b5-8e376f47d68b) [ View all Discussions ](https://www.g2.com/products/frontify/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 20 months ### Average Discount 8% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/frontify/pricing) ## How much does Frontify cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 4 purchases. 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