--- title: Frontify Reviews meta_title: 'Frontify Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 214 reviews by the users' company size, role or industry to find out how Frontify works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 214 scale: '5' date_modified: '2026-06-30' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Frontify Reviews **Vendor:** Frontify AG **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.5/5.0 **Total Reviews:** 214 ## About Frontify Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2's Best Software Awards and The Forrester Wave™. ## Frontify Pros & Cons **What users like:** - Users find Frontify's **ease of use** remarkable, streamlining asset management and enhancing team collaboration efficiently. (12 reviews) - Users value **Frontify's intuitive platform** that simplifies brand management and enhances collaboration across teams. (10 reviews) - Users value the **one-stop shop for all assets** in Frontify, greatly enhancing productivity and organization. (8 reviews) - Users commend the **fast and helpful customer support** of Frontify, enhancing their overall experience with the tool. (8 reviews) - Users value the **brand consistency** Frontify provides, enhancing organization and quality in brand management efforts. (6 reviews) - Collaboration (6 reviews) - Users find Frontify's **asset management feature invaluable** for maintaining brand consistency and simplifying asset integration. (5 reviews) - Content Management (5 reviews) - Features (5 reviews) - Centralization (4 reviews) **What users dislike:** - Users often face **poor usability** in Frontify, leading to frustration with its clunky interface and limited features. (7 reviews) - Users find Frontify lacks **essential features** compared to Canva, complicating tasks and limiting customization options. (6 reviews) - Users find the **learning curve challenging** , but once familiar, the platform becomes easier to maintain. (5 reviews) - Users criticize the **poor interface design** of Frontify, highlighting its clunky, slow, and unintuitive user experience. (5 reviews) - Users find Frontify's **limited customization** frustrating, complicating the user experience and hindering workflow efficiency. (4 reviews) - Time-consuming (4 reviews) - Limited Options (3 reviews) - Poor Customization (3 reviews) - Poor Navigation (3 reviews) - Slow Processing (3 reviews) ## Frontify Reviews ### 1. Centralized Brand Management with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Kim G. | Global Digital Brand Lead, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Frontify?** I like that Frontify provides one single source of truth for all things related to our global brand. It really helps with brand consistency and efficiency, saving time and enhancing internal brand reach. I appreciate how they stay up-to-date with the needs of their clients through aggressive development of new features. The support I get is excellent across all ends, be it joint marketing, customer success management, or online support. It's very straightforward to set up, especially since we had time to prepare during the procurement process. This helps our brand team stay at the forefront and serve the organization effectively. I find it very likely that I would recommend Frontify, as I've even done check-ins with potential clients. **What do you dislike about Frontify?** The same as for all third-party platforms, some kind of information has to be hosted internally. This goes for many global companies. **What problems is Frontify solving and how is that benefiting you?** Frontify provides a single source of truth for brand management, ensuring brand consistency, efficiency, and time-saving. It enhances internal brand reach and keeps our brand team at the forefront to serve organizational needs. ### 2. A Single Source of Truth for All Our Brand Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Frontify?** This gives us a single source of truth for everything related to our brand needs. **What do you dislike about Frontify?** I’d like to see a few more features added, such as AI copy integration when working with and interacting with templates. **What problems is Frontify solving and how is that benefiting you?** Frontify has helped us centralize and scale our internal brand resources by providing a single source of truth for templates, assets, and guidelines. It reduces time spent creating common communications materials, improves brand consistency across teams, and enables more self-service for employees who need to create content without relying on the design team. It has also streamlined approvals and governance, helping us maintain quality while supporting a growing volume of requests. ### 3. Frontify: The Brand Management Companion **Rating:** 5.0/5.0 stars **Reviewed by:** Karl H. | Senior Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Frontify?** I like Frontify for its ease of use from both a user perspective and backend admin. The backend feels intuitive and has a nice clean UI. Setting up Frontify was quite easy, and the support team and CSM are great. **What do you dislike about Frontify?** There isn't anything I would say I dislike, and a lot of the teething issues we had were more down to getting to know the platform, and trying to rush the implementation. **What problems is Frontify solving and how is that benefiting you?** Frontify provides a single point of truth for our core brand guidelines and assets. It's easy to use from both a user and admin perspective with an intuitive, clean UI. ### 4. Easy Asset Filtering, but API and Technical Limitations Hold It Back **Rating:** 2.0/5.0 stars **Reviewed by:** Amy N. | Content Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Frontify?** It is easy to use and offers a lot of filtering options, which makes it easy to find assets in a large library **What do you dislike about Frontify?** The API is not as strong as with other DAMs and it has quite a few technical downsides which limit us **What problems is Frontify solving and how is that benefiting you?** Storing a large collection of files (images, graphics, logos) and making them easy for various teams to browse and use ### 5. Streamlined Asset Management, But Adoption Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** andrea l. | Global Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Frontify?** I like that Frontify provides a single reliable source of approved assets, which really helps in managing digital assets efficiently. I appreciate the controlled decentralization it offers, ensuring that what enters the system is correct, allowing the system to grow in a coherent way. It's also scalable to all global teams, which adds significant value for extensive operations. **What do you dislike about Frontify?** adoption (change management) **What problems is Frontify solving and how is that benefiting you?** Frontify reduces time lost searching for assets and provides a single reliable source of approved assets. It ensures what enters the system is correct and helps the system grow coherently, being scalable for all global teams. ### 6. Frontify Keeps Our Brand World Up to Date Across Markets **Rating:** 5.0/5.0 stars **Reviewed by:** Ross M. | Director. Global Head of visual design, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Frontify?** It has enabled us (Skyscanner) to manage our brand world, and keep it up to date, especially across all markets. **What do you dislike about Frontify?** The only issue I found was the visual layout of frontify was a bit limiting, and could do with some refinement **What problems is Frontify solving and how is that benefiting you?** Before frontify, our brand world was spawning and lived across multiple PDFS. This was far from ideal. Since moving to frontify, it has been a game changer. We have everything we need in one place, and constantly up to date as we flex and push the brand world. ### 7. Frontify: easy to use and a real asset for brand managers **Rating:** 5.0/5.0 stars **Reviewed by:** Suzy H. | Consultante marque et design, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Frontify?** Frontify is very easy to use and allows me to go further in my job as a brand manager. **What do you dislike about Frontify?** The help center is not evolving quickly enough compared to the platform's developments. It is sometimes complex to understand how to use the developments. **What problems is Frontify solving and how is that benefiting you?** Frontify allows us to limit the sharing of old PDFs and to prevent outdated versions from continuing to circulate. ### 8. Easy to Set Up with Intuitive Use **Rating:** 5.0/5.0 stars **Reviewed by:** MADISON L. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Frontify?** I love the simplicity of using Frontify to set up the entire guidelines and share the information. The initial installation was done easily. **What do you dislike about Frontify?** RAS **What problems is Frontify solving and how is that benefiting you?** I use Frontify to share a common brand guide with all employees and contractors, and I like the ease of use for setting up and sharing information. ### 9. A Central Hub for Brand Consistency and Marketing Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in International Trade and Development | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Frontify?** At BSI, we use Frontify as our central platform for managing Brand and Marketing assets. I love how easy it is to find, share, and use brand approved assets across different projects. The visual interface is clean with accessible guidelines and editable formats. It really helps in storing and organising logos, templates, images, and brand guidelines in one easy to access space. **What do you dislike about Frontify?** As our assets library grow, finding specific assets can take longer than expected. Better search filters and metadata options would make that easier. User roles could also be more granular for managing access and editing rights. **What problems is Frontify solving and how is that benefiting you?** Frontify solves the problem of scattered, inconsistent branding by simplifying and giving us a single source of truth. It ensures that everyone from internal and external teams are aligned on visuals, messaging, formats and usage. This saves time, improves brand consistency and ultimately strengthens how we present BSI across channels. ### 10. Finding a platform to accommodate an entire studio's needs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Frontify?** The Frontify Guidelines set the industry standard for brand portals in terms of front-facing consumer view and user experience. They're highly customizable and they're constantly coming up with new features. **What do you dislike about Frontify?** The split between front-end and back-end is confusing for users. Adding users is difficult since you have to add them on the individual library/project/guideline level and not just an overall invitation. Creating groups helps with this issue, but it's still a bit of a workaround. The only way to implement targets for better security is on the front-end, which is nice, but that feature doesn't exist for the back-end, namely in Projects. I'd like the option to add targets or a feature that allows me to hide assets from certain or all users invited to a Project. **What problems is Frontify solving and how is that benefiting you?** Our organization needed to have a one source of truth platform to help solve where we keep our assets, how they're stored, and creating guidelines to help internal and external users. **Official Response from Max Bailey:** > Thank you for your review of our platform. We are glad you find it beneficial to create a single source of truth and appreciate your thoughts on user access. if you haven't already, I recommend connecting with your CSM to see if there is anything you're missing in regards to adding users (also sharing a helpful article below 😉). You can also look forward to some exciting new customization options that should resolve some of your concerns about the "white space." Your feedback is invaluable to us and we are always looking for ways to enhance our product like this. Thanks again for taking the time to share your thoughts. - Max from Frontify ## Frontify Discussions - [Does it take a long time to get set up?](https://www.g2.com/discussions/setting-it-up) - 1 comment, 1 upvote - [Is Frontify just for huge companies?](https://www.g2.com/discussions/company-size-c80f4977-18d7-46d8-90b5-8e376f47d68b) - 1 comment, 1 upvote - [Is Frontify self-hosted or cloud-based?](https://www.g2.com/discussions/hosting-170a6aca-6c09-4880-92b9-67ff612503fb) - 1 comment, 1 upvote - [What makes Frontify special?](https://www.g2.com/discussions/competition) - 1 comment, 1 upvote - [Is there any size or quality limitations?](https://www.g2.com/discussions/limitations) - 1 comment, 1 upvote - [View Frontify pricing details and edition comparison](https://www.g2.com/products/frontify/reviews/frontify-review-8085000?section=pricing&secure%5Bexpires_at%5D=2026-06-30+15%3A27%3A07+-0500&secure%5Bsession_id%5D=2dd96130-b5b5-4f5b-a624-cf1f5391586a&secure%5Btoken%5D=9249d9293214d238d21c5b7d43d5c319d22694108feb12e3fa80b1eb6ef50ba9&format=llm_user) ## Frontify Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Adobe XD](https://www.g2.com/products/adobe-xd/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [CELUM](https://www.g2.com/products/celum/reviews) - [Ciloo](https://www.g2.com/products/ciloo/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Contentstack](https://www.g2.com/products/contentstack/reviews) - [DatoCMS](https://www.g2.com/products/datocms/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [EMPOWER suite](https://www.g2.com/products/empower-suite/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Highspot](https://www.g2.com/products/highspot/reviews) - [Loom](https://www.g2.com/products/atlassian-loom/reviews) - [Magnolia](https://www.g2.com/products/magnolia/reviews) - [Microsoft Copilot Studio](https://www.g2.com/products/microsoft-microsoft-copilot-studio/reviews) - [Miro](https://www.g2.com/products/miro/reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) - [Okta](https://www.g2.com/products/okta/reviews) - [OneLogin](https://www.g2.com/products/onelogin/reviews) - [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) - [Prepr CMS](https://www.g2.com/products/prepr-cms/reviews) - [Sitecore](https://www.g2.com/products/sourceved-consultancy-services-sitecore/reviews) - [Sked Social](https://www.g2.com/products/sked-social/reviews) - [Sketch](https://www.g2.com/products/sketch/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) - [Storybook](https://www.g2.com/products/storybook/reviews) - [Storyteq](https://www.g2.com/products/storyteq/reviews) - [Templafy](https://www.g2.com/products/templafy/reviews) - [TYPO3](https://www.g2.com/products/typo3/reviews) - [Vimeo](https://www.g2.com/products/vimeo/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Frontify Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Authoring Tools** - Ad Templates - Automated Ad Creation - Lanugage Translation **Performance Tracking** - Dashboard - Asset Performance - Template Usage **Editing** - Photo editing - Resizing - Video editing - Integration with editing tools **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Testing Tools** - Dynamic Versioning - A/B Testing **Functionality** - Design Templates - Workflow Management - Collaboration - Educational Resources **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Permissions** - Content expiration - Asset permissions - Access requests **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Frontify Alternatives - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,117 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews) - [Canto](https://www.g2.com/products/canto/reviews) - 4.4/5.0 (1,745 reviews)