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Frontify Reviews & Product Details

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2's Best Software Awards and The Forrester Wave™.

Product Website

Seller

Frontify AG

Discussions

Frontify Community

Languages Supported

German, English, French, Dutch

Overview by

Chris Hannon

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Frontify Integrations

(41)

Verified by Frontify

Frontify Media

Go beyond asset storage. Organize, tag, and track all your brand content while integrating it with collaborative workflows and templates that amplify creativity and consistency.

Centralize your guidelines in secure portals that manage all your brands and bring scalable consistency and clarity to every team.

Keep your teams agile with templates that help marketers create on-brand content while designers can focus on high-value campaigns.

Streamline brand inquiries and ensure compliance: Get immediate answers and maintain consistent messaging with the AI-powered Brand Assistant.

Reduce silos by connecting your brand portals with the tools your teams rely on.

Official Downloads

(2)

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Customers agree: Frontify delivers ROI

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G2 reviews are authentic and verified.

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Verified User in Hospitality

Mid-Market (51-1000 emp.)

11/15/2024

"Excellent branding software and DAM system"

5/5

What do you like best about Frontify?

Excellent branding software, great DAM system, easily scalable, tailored to your needs. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Still some limitations for our team within the workflow settings. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

Frontify is our single source of truth globally for our brand guidelines and all our assets, easy to create local marketing materials for our hotels and departments instead of having to use graphic design agencies for every print or digital designs. Easy to work together on campaigns or social media posts via Projects. Options to link copy rights to images and videos and protect distribution externally where needed. Review collected by and hosted on G2.com.

Simone M.

Mid-Market (51-1000 emp.)

4/26/2024

"Frontify enabled us to empower all our employees to feel a sense of ownership of the brand"

5/5

What do you like best about Frontify?

Thanks to Frontify, we were able to empower all our employees to feel a sense of ownership of the brand. They can now bring our brand to life by easily finding, using, and modularly combining all our brand assets at any time. This accelerates their life and also helps us a brand team to focus on scaling and evolving the brand per se.

Additionally I can only say that the customer support team has always helped us when there was any question or amendment need - this is a trait that I don't take for granted. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

For us some of the collaboration features are not necessary, as we don't have a need. But this is not a dislike, just not a need for us at this very moment :-) Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Simone! Thank you for your positive feedback on Frontify. It's fantastic to hear that our platform is enabling your team to effectively manage and access brand assets, facilitating your scalability. Your comments on the collaboration features are duly noted and we are committed to enhancing our platform to better meet your needs. Thank you for choosing Frontify — we are here to assist if you need us. Cheers! - Max from Frontify

Amir L.

Lead Graphic Designer

Enterprise (> 1000 emp.)

3/25/2024

"Great Product, amazing experience and totally recommend it if you want to get your brand together."

5/5

What do you like best about Frontify?

Frontify helped us to get all the brand assets together in one place. After a couple of months we noticed that our employees are more engaged with the brand. The tool is easy to use, and it's always adding new features and functionalites, which I believe, are based on users feedback.

Cutomer Support is amaizing, they're fast and they are always there to help. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I think homepage should have more custom features. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hello Amir, we appreciate your positive feedback on Frontify! It's great to hear that our platform has been instrumental in centralizing your brand assets and boosting employee engagement. Your suggestions are invaluable to us as we strive to enhance our features. Our Customer Support team will be happy to hear that you enjoy working with them! We also value your input on more customizable cover page features—this update is in the works, so stay tuned! Thank you for being a valued Frontify user! - Max from Frontify

Verified User in Mental Health Care

Enterprise (> 1000 emp.)

10/10/2024

"Does a great job for most cases!"

3.5/5

What do you like best about Frontify?

I love that I can quickly version assets, and based on the permissions we've set up, I don't have to wait for any approval. What took 10 minutes now takes <1. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I wish that there were faster ways to version multiple assets for the same customer at once or version the same asset for multiple customers at once Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Thank you for sharing your feedback! It sounds like you're using Frontify quite extensively for your job, so I hope it makes your daily work much easier. Regarding multiple versions of the same asset, did you happen to see the new templating and batch creation features we shared in our recent product keynote? I think that you'll find this new feature (coming very soon!) will help save you time here. Sharing a link to the keynote for you below. Cheers! - Max from Frontify

See how Frontify improved

Verified User in Hospitality

Enterprise (> 1000 emp.)

6/19/2024

"Amazing system"

5/5

What do you like best about Frontify?

I like the template library the most. This is something that has saved us the most time and money. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

it's not really a dislike but for pur brand we would like to have more features to make things easier for the end user. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

We have a lot of end users who need designs in our hotels. With Frontify they can use their own creativity but still stay within brand standards. Another great benefit is that we used to have our media scattered in differtent folders all over the place and now we have one place where all our media is stored and very easy to find. Review collected by and hosted on G2.com.

Response from Chris Hannon of Frontify

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Thank you for taking the time to share your thoughts with us! We're delighted to hear that our Templates solution is proving to be a valuable time and cost-saving tool for your brand. Your suggestions for additional features are extremely important to us as we continue to enhance Frontify for our users. If you care to share more specific feedback with us, please feel free to reach out to our support team or your CSM. Thank you for choosing Frontify! - Max from Frontify

Ancel G.

Freelance Coördinator optimalisatie en/of migratie DAM (20 uur per week)

Enterprise (> 1000 emp.)

3/14/2024

"The most complete tool for managing your brand"

5/5

What do you like best about Frontify?

Frontify is all about simplicity. And not in what you can create, but in the way it works. No coding, development or programming skills needed for setting up your very own DAM or brand portal. It's as easy as selecting the right, predefined content block, add your content, make it look nice and you're done. Oh, and the service is amazing as well. Frontify's specialists are very helpful, friendly and service is their middle name. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Most tools withing Frontify are amazing, but the only thing we miss is the possibility to also use the newsletter tool outside of our list of users. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Ancel, we're thrilled to hear that you are enjoying using Frontify and finding it intuitive and easy to navigate. It's fantastic to know that our service has been beneficial to you. Thank you for sharing your thoughts on the newsletter tool feature - we will definitely consider this for future updates. If you have any other suggestions or feedback, please don't hesitate to reach out. Your support as a Frontify user is greatly appreciated. - Best, Max from Frontify

RAJEEV S.

Specialist

Small-Business (50 or fewer emp.)

11/29/2023

"Managing Brand Assets In a Easy Way with Lots of Tools"

3.5/5

What do you like best about Frontify?

Frontify is a very easy-to-use and intuitive interface. Assets and saving the files are very easy. Navigation Manager is one of the unique features of all the available tools that I have explored till now. Collaboration with the team is easy to invite and add.

I was overwhelmed by the support of files, code blocks, icons etc in any format. That allowed me to save some code snippets I regularly use for my website. I also liked the mobile app and easily access the files. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Frontify UI is sometimes confusing especially when adding files. Also, the file hosting feature or getting a shareable link is not available. Good documentation is also appreciable for getting started people since a lot of features get unexplored until get across it accidentally.

An individual shareable link is the most required thing for people who are not team members.

Also, the file renaming feature is required sometimes. I renamed the files in the portal but when downloading, it remains the same. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Rajeev, thank you for taking the time to provide feedback for Frontify! We're delighted to hear that you find our interface easy-to-use and the Navigation Manager has been helpful for you. We apologize that you had some difficulty adding files. If you haven't already, I suggest you connect with your Customer Success Manager to brainstorm ways to increase the efficiency of your portal. Thank you again for your review. We truly value your comments! - Max from Frontify

Verified User in Oil & Energy

Enterprise (> 1000 emp.)

8/1/2024

"Quick, simple and efficient"

5/5

What do you like best about Frontify?

Frontify allows you to store all of your assets in one simple, easy to search space. When working for my company, i use it on a daily and it's always gotten me where I need to be, especially with the excellent customer support. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I don't have any negative views currently. It's always ticked all my boxes. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Thank you for taking the time to share your positive experience with Frontify. We are thrilled to hear that our platform has been a valuable tool for efficiently storing and accessing your assets. Your appreciation for our customer support is especially great to hear, as providing exceptional service is a top priority for us. Your feedback is greatly appreciated and we welcome any suggestions or issues you may have in the future. Thank you for choosing Frontify for your brand building needs! - Max from Frontify

Verified User in Graphic Design

Enterprise (> 1000 emp.)

2/5/2024

"An easy learning curve"

4.5/5

What do you like best about Frontify?

The user experience is clean and the support desk is very helpful, especially when working in the back end with the templates. We have had lots of good feedback regarding the ease of finding information about the brand, and are excited to explore what more we can do on the platform.

My favourite thing is how intuitive it is and how much time it has cut from my workload due to the automation of assets (socials in particular) that sales can now create for themselves.

I have also participated in a few workshops with Fronitify's design team and I look forward to the roll out of their new implementations in the templates, which should make it easier to edit and unlock different parts of the templates - something that is very much needed when working with lots of pages within the templates. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

There are a lot of elements missing from Adobe Indesign that I believe have practical applications in the templates - such as being able to delete or duplicate a slide - I think Canva have elements of this that work well for online use for someone who isn't familiar with art working. For instance, line and leading weight - being able to change this to specific circumstances would be helpful. Also, the design aspect of the look and feel of the front end is something that would ideally be explored further - having a single page a different colour to the central theme, for instance - or even different compositional layouts to choose from - kind of like what Squarespace and Wix offer in their subscription service.

Additionally, uploading images as a user from the front end could be made more accessible - going to a separate window to crop the image without any other elements from the template design makes it challenging to position the image if it is under copy as you are unable to preview what changes you are making. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

I have sent messages to the Frontify product team regarding feature requests for the templates. We have made indesign packages for each file type that we use as a business day to day. This has involved creating numerous pages for the same template due to the different line lengths that are needed depending on the size of copy the user uses for the template. I believe that by adding a duplicate and rearranging feature, the templates that our users would be working on could be combined together as one.

This is particularly important for carousel ads and decks, which is how we came to realise that we needed this feature. Carousel ads must be exported as one multiple page pdf. Hence, the duplicate and rearrange feature are important as users need to be able to duplicate a page if there is the same line length, and rearrange the pages according to the order of the copy.

This request for these two features would also be a benefit to the rest of our current templates (as it would unite multiple templates into one template) but also is a feature that will be needed for future use of the FT's brand portal. We plan to start uploading deck templates, print ads and more, which would also benefit from these features.

I envision it working in a similar way to indesign pages - where you can grab the page with your mouse and move it to decide its order in the template. Additionally, right-click & "duplicate spread" is also a feature familiar to indesign that I envision working the same way for Frontify." Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Thank you for sharing your feedback on your experience with Frontify. We're excited to hear that our platform has been user-friendly and efficient, saving you time through automated asset processes. We value your suggestions for improvements, especially regarding templates, and want to assure you that our product team is actively working on improving this area of our product. I have also shared your review directly with our product team to make sure it is properly addressed 😊 Thank you for your valuable feedback and for being a part of the Frontify community. Here's to more exciting developments ahead! - Max from Frontify

Nora N.

Ux Ui designer

Small-Business (50 or fewer emp.)

6/3/2024

"Frontify is an efficient tool to share guidelines and assets to all our client and be visible"

3.5/5

What do you like best about Frontify?

A lot of way to displays content. All we need to build attractives pages. Collaboration easy. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Impossible to get the tracks of old modifications. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Nora, we are grateful for your feedback on Frontify. We're glad to hear that our platform helps you create meaningful brand engagment and streamline collaboration. Your input on tracking old modifications is truly valuable as we work towards enhancing version control for our users. While we do not offer this feature at the moment, our support team is often able to revert changes to pages as needed. Next time you need to undo something in the product and you run into an issue, I encourage you to chat with our lovely support team for help 💜 Your feedback means a lot to us and we are thankful to have you as a part of the Frontify community. Cheers! - Max from Frontify