--- title: Frontify Reviews meta_title: 'Frontify Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 214 reviews by the users' company size, role or industry to find out how Frontify works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 214 scale: '5' date_modified: '2026-06-30' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Frontify Reviews **Vendor:** Frontify AG **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.5/5.0 **Total Reviews:** 214 ## About Frontify Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2's Best Software Awards and The Forrester Wave™. ## Frontify Pros & Cons **What users like:** - Users find Frontify's platform to have **excellent ease of use** , enhancing organization and collaboration for asset management. (12 reviews) - Users praise Frontify for its **intuitive platform** that centralizes brand management and enhances team collaboration. (10 reviews) - Users praise Frontify for its **efficient asset organization** , streamlining workflows and simplifying access for all team members. (8 reviews) - Users praise the **fast and helpful customer support** of Frontify, enhancing their overall experience with the platform. (8 reviews) - Users value the **branding consistency** Frontify provides, facilitating efficient asset management and enhancing brand quality. (6 reviews) - Collaboration (6 reviews) - Users find Frontify's **asset management feature invaluable** for maintaining brand consistency and simplifying asset integration. (5 reviews) - Content Management (5 reviews) - Features (5 reviews) - Centralization (4 reviews) **What users dislike:** - Users find **poor usability** in Frontify, experiencing clunky interfaces and slow functionality that hinder their design process. (7 reviews) - Users find **missing features** in Frontify, particularly compared to Canva, impacting usability and customization options. (6 reviews) - Users report a significant **learning curve** when setting up Frontify, impacting initial usability and experience. (5 reviews) - Users criticize the **poor interface design** of Frontify, finding it clunky and unintuitive for their needs. (5 reviews) - Users find Frontify has **limited customization** , making it challenging to tailor the platform to their specific needs. (4 reviews) - Time-consuming (4 reviews) - Limited Options (3 reviews) - Poor Customization (3 reviews) - Poor Navigation (3 reviews) - Slow Processing (3 reviews) ## Frontify Reviews ### 1. A useful tool for the whole team **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Frontify?** All our sales and marketing assets can be easily accessed by the whole team in one platform. **What do you dislike about Frontify?** A few aspects we'd like to be able to do to make the platform more flexible cost more. **What problems is Frontify solving and how is that benefiting you?** We can ensure all members of the team and customers are using the correct version of our digital assets. **Official Response from Max Bailey:** > Thank you for your review of Frontify! We're delighted to hear that you find our platform easy to access. While it is true that some features may come at an extra cost, we value your feedback and will consider it as we continue to improve the product. Thank you for taking the time to provide us with your opinion. - Max from Frontify ### 2. Frontify is the perfect platform to be the source of truth for our brand image. **Rating:** 4.5/5.0 stars **Reviewed by:** Maxime C. | Graphiste principal, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Frontify?** - Standards guide - Brand asset management - Newsletter **What do you dislike about Frontify?** - the newsletter options to be improved **What problems is Frontify solving and how is that benefiting you?** Frontify has allowed us to centralize our entire style guide and all our assets in one place. This has greatly facilitated access for the rest of the company. **Official Response from Max Bailey:** > Hi Maxime, thank you for your feedback on Frontify. We are glad that you appreciate the guidelines and the DAM features we have available! We are also aware of your concerns regarding our newsletter and are actively trying to improve things. Once again, we thank you for taking the time to give us your feedback. - Max from Frontify ### 3. The platform helps me very much in our daily business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Frontify?** Easy to use and change the content when we update the identity. Always up to date **What do you dislike about Frontify?** That I cant see whats updated since my lasts visit. Push-notifications to users when we update the content **What problems is Frontify solving and how is that benefiting you?** No more old versions of logos in the printed manual, we are always up-to-date. **Official Response from Max Bailey:** > We appreciate you leaving your feedback here! It's great to hear you're managing your assets with ease on Frontify. Regarding asset updates, have you explored our project notifications feature? Attaching a link for you below. Cheers! - Max from Frontify ### 4. I am very satisfied with this tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Frontify?** It is very intuituive. Have everything I need to create a brandbook and the support team is incredible, always there to help! **What do you dislike about Frontify?** can't think about anything at the moment. **What problems is Frontify solving and how is that benefiting you?** design and marketing **Official Response from Max Bailey:** > We really appreciate the positive things you said about our product and team! Your feedback is always valued and will help us continue to improve. If you have any other thoughts, please don't hesitate to reach out. Thank you again for your review! - Max from Frontify ### 5. Extremely consistant brand experience **Rating:** 5.0/5.0 stars **Reviewed by:** Annette S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Frontify?** Great interface. Easy to edit. Fantastic team to collaborate with. **What do you dislike about Frontify?** That we cannot just call by phone for support. **What problems is Frontify solving and how is that benefiting you?** Brand books for our upcoming global organisation and brands. Assest management Great tool for guidelines **Official Response from Max Bailey:** > Hi Annette, thank you for sharing your review with us! We are so glad that our tool is working well for your team. We enjoy working with you as well 💜 And thank you for your feedback regarding our setup for customer support. While we don't have plans to implement phone support at the moment, we are committed to solving issues quickly via chat on our website (our team generally replies to chats within 5 minutes). We hope that you find this support channel just as seamless and easy to use. Cheers! - Max from Frontify ### 6. good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Frontify?** User friendliness and support provided by the support team **What do you dislike about Frontify?** Image library feature - seems slight complex **What problems is Frontify solving and how is that benefiting you?** Providing access to internal and external users **Official Response from Max Bailey:** > Thank you for your time reviewing our product. It's great hearing about how helpful our support team is! We understand that Asset Libraries can get complex, so to help with this we recently held a webinar on the topic of building user-friendly Libraries (DAM). Sharing the link to the recording for you below 😊 Your feedback is highly appreciated. Thanks again. - Max from Frontify ### 7. Creative Lead **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Frontify?** Frontify is really intuitive to use. From brand guidleines, to project management and libraries we have got our teams up to speed in no time. **What do you dislike about Frontify?** I don't like the differences between a document library and media library. I think both should have the same functionality. **What problems is Frontify solving and how is that benefiting you?** It had helped bring order to chaos – managing all our files and documents, from creation to sign off. **Official Response from Max Bailey:** > Thank you for leaving your comments here! We are so happy to be working with you and your team, and it's encouraging to know that your team has had no trouble getting up and running with Frontify 🚀 Regarding the differences between the two libraries you mentioned, we'd love to hear more from you. If you would like to log more specific feedback, you can do so via the link below. Thanks! - Max from Frontify ### 8. Game-changing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Frontify?** Frontify is indeed the most effective way to manage a brand of a large organisation. Staff are using the brand portal beyond my expectations. **What do you dislike about Frontify?** It could be more accessible, and costs for a comprehensive subscription are pretty prohibitive. **What problems is Frontify solving and how is that benefiting you?** Updating and amending guidelines is a time-consuming activity. Frontify cuts that time to seconds, allowing us to have up-to-date policies at any time. **Official Response from Max Bailey:** > We really appreciate the feedback provided by you and your team! It's wonderful to know that you are finding great value in Frontify and we strive to create an even better product in the future. Your input is highly valued and we hope to lower the barrier to entry for other organizations, like yours, as we grow. Thanks for your review. - Max from Frontify ### 9. Great tool for brand management **Rating:** 5.0/5.0 stars **Reviewed by:** Fredrik H. | Head of Brand, Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2022 **What do you like best about Frontify?** Frontify has enabled the organization to work collaboratively and consistently with our brand expression. In addition, it has made a large portion of the organization brand ambassadors that keep our brand expression consistent, accessible and engaging. Core brand identity, guidelines and brand assets are all close at hand, allowing us to leverage the brand experience across markets and channels. The Frontify support is also very responsive, always with a helpful and agile mindset. **What do you dislike about Frontify?** Some parts of the set-up process and backend UI navigation are somewhat unintuitive and demanding at a first glance. There are also some bugs within some functionalities, but nothing that can't be worked around. **What problems is Frontify solving and how is that benefiting you?** Frontify enables us to work more effectively, consistently and focused with our brand expression. The result is a stronger and more cohesive brand and increased internal brand engagement and ambassadorship. ### 10. A solid foundation for our brand **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Frontify?** Frontify presents a user-friendly interface and many valuable widgets for laying out our brand guide. Their customer service is helpful and responsive. **What do you dislike about Frontify?** Layout options are fairly basic but are sufficient. **What problems is Frontify solving and how is that benefiting you?** Its useful to have a 'single point of truth' for our brand that can be accessed by anyone and kept up to date easily. **Official Response from Max Bailey:** > Thanks for sharing your experience with us! We're glad you're enjoying our user-friendly interface and customer service. Your honest feedback is of great value to us, and we will continue making efforts to further improve Frontify for you. Thank you! - Max from Frontify ### 11. Frontify's customer service is top notch **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Frontify?** Their ability to help more often than not is amazing! They are quick with their responses and are always willing to help me with any odd question I come up with. During the relaunch of our brand guidelines, the assistance I received from our Customer Success Manager and the customer support team at Frontify was unbeatable. They helped me design a gameplan for our launch date, were flexible when our dates moved and helped me come up with solutions to several different problems. I couldn't have done it without them. **What do you dislike about Frontify?** Some tools don't exist yet that I would use such as folders on the front end of the site to help organize our image libraries. We have extensive libraries containing thousands of images and only being able to sort them using collections is sometimes quite cumbersome and doesn't look as neat and clean as I would like for our front end users. **What problems is Frontify solving and how is that benefiting you?** They have provided us with a resource to be able to host not only our brand guidelines but assets/templates for our internal colleagues to download and use. We are also able to host many image libraries for our various internal teams as well as use them to create toolkits to share with external agencies for projects that they are working on for our company. Frontify has become a very unique tool that is hugely useful for our team. ### 12. Useful however still requires too much manual updates. Lots of great features & functionallity **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Frontify?** Experimentation in new features from hte frontify team **What do you dislike about Frontify?** Lack of in depth customisation necessitates interesting work arounds **What problems is Frontify solving and how is that benefiting you?** Brand Guidelines for a growing company **Official Response from Max Bailey:** > Thank you for your kind words about us! We're glad you're enjoying our new features 😊 Regarding your feedback, we have some good news—our product team and partners are hard at work to create some new customisation options in Frontify. Keep an eye out for updates around this 🙌 We take all feedback seriously, so if there's anything else we can do to improve, we'd love to hear it. - Max from Frontify ### 13. Simple and Intuitive interface for a DAM product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Frontify?** The most helpful is interface and upload of assets **What do you dislike about Frontify?** Metadata management is to poor, filters and search capabilities **What problems is Frontify solving and how is that benefiting you?** Centralize assets and the simplicity to publish them **Official Response from Max Bailey:** > Thank you for your review! We're pleased you've found our interface and DAM capabilities helpful. We're sorry we haven't met your expectations with our metadata, filters, and search capabilities, however. While it might not solve all your issues, you may find some helpful workarounds in this blog post (sharing below). Thank you for your input and time. - Max from Frontify ### 14. A great solution for quick implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica B. | Art Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Frontify?** We've had great success launching our rebrand using Frontify. In one night I was able to get the very basics of our brand up and running. It was super fast and intuitive. There is a lot to like about this DAM and brand guidelines solution. We haven't implemented the templates yet, but when we do, it's going to be a game-changer for us. There really isn't a learning curve with Frontify. It's very straightforward from an admin and user point of view. The last DAM I implemented (at a previous company) had a very high learning curve and it took a long time to get our assets loaded, tagged with metadata, and placed in the right collections. It took about a year to get it running smoothly. It was super stressful. And we had to pay a lot more just to have one simple brand portal. It was honestly a fantastic product and worked well for us, but it was super complicated. I was willing to use that company again because I knew it very well, but once I watched Frontify's demo, I was sold. I needed to get a full site up within 1 week for the launch of our rebrand. I never would have been able to do that with the other platform. This is the first real brand platform my current company has ever had. The response has been fantastic. Team members love being able to help themselves and get all the information they need in one place. Even our CEO praised the site for being very user-friendly. He liked the self-service and easiness of the platform. Employees now know where to find our latest assets—all in one place. And the SSO feature is really nice when setting up groups in the admin settings. We love it. We also like the integration with SalesForce. Now there's no excuse for sales reps to be off-brand! **What do you dislike about Frontify?** The only thing I can think of that I disliked was setting up Groups and Targets. I don't get it. It's not intuitive to me at all. Wrapping my head around this took some time. There's got to be a more intuitive user experience there. But even so, I was able to figure it out after watching more demos and reading through Frontify's resource section (for admins). Nice-to-have's I'd like to see: I'd really like a direct API with Microsoft Office products. Although the desktop app helps, it's not a perfect solution for us. We'd like to have employees access our icons and images directly from a library inside PowerPoint. This is not a deal-breaker. It would just be a very convenient feature. In the color section of the brand guidelines, I'd like to have the color palette be able to copy the hex number directly to the clipboard when clicking on a specific color. Other DAMs I've worked with have this feature and it's great. It's definitely a "nice-to-have", but it's a REALLY GREAT, nice-to-have. **Recommendations to others considering Frontify:** Use the free trial. Start setting up your guidelines and you'll see just how easy it is. Just the fact that I could use the actual product myself before purchasing it was awesome. The 3 other providers I reviewed did not offer this. They even offered a team from Frontify to walk me through it from start to finish—during the trial period! I didn't need it. I just watched a few videos to figure out the user-profiles and permissions settings, but that was it. Fast and simple. It doesn't have the super in-depth metadata, tagging and collection bells and whistles that other DAMs provide. But I didn't need that. I needed a solution that was easy for me to set up and easy for employees to use. **What problems is Frontify solving and how is that benefiting you?** Problems: everyone was running amuck with the brand. There was no approval process. There was no centralized place to find brand assets. Employees just did whatever they wanted. It was a disaster. The PDF guidelines we had were too wordy for the everyday user. We needed a DAM and online brand guidelines solution, especially since we were in the middle of rebranding the entire company. Solution: Frontify puts all of that in one place. No more excuses for not knowing which presentation template or logo was the most current version. It was fast and easy to get it up and running with the brand basics. Benefits: Employees are using the right brand assets. They know where to go for help. They ask questions now instead of doing whatever they want to. It has legitimized the brand team. It has eliminated the time spent sending links to the right assets in SharePoint folders. And our team members are happier! **Official Response from Chris Hannon:** > Hi Jessica, thank you so much for taking time to write this review. It's such a helpful resource for other people on G2. Kudos to you! I'm really glad that you're having so much success with the platform. As for your dislikes, we'll definitely take all three into consideration. I've added a link to our product roadmap below. Also, for Targets, we're building a new navigation manager that will help make targets easier to track and apply. So stay tuned, keep the feedback coming, and keep up the great work with your brand platform! ### 15. Great information sharing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly S. | Head of Marketing Enablement & Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2022 **What do you like best about Frontify?** Our company has been utilising the wiki-like functionality of Frontify to help disseminate process information to internal audiences for a number of years now. Although not it's intended/designed usage, the power of the granular Frontify search functionality means that a large global audience can quickly and easily pinpoint the process guide they are looking for amongst hundreds of pages of internal process content, without having to remember how our process owners have structured that content. This search functionality alone is what makes Frontify far more powerful to us than other platforms such as Microsoft Sharepoint, which have been explictly designed to meet the requirement of quick, simple, accessible information sharing. The Editing GUI is also so intuitive that over the years I have only had to conduct a 2 minute long training for all new Editors to the platform - again, unlike Sharepoint which takes significantly longer to train on. **What do you dislike about Frontify?** Currently you cannot link to content easily between projects. As our company utilises 1 project/subject area, this makes it a more labour intensive process to add the necessary links. Also, Editors cannot copy content easily between projects, which also makes this common need very labour intesive. **What problems is Frontify solving and how is that benefiting you?** We use Frontify as a psuedo wiki tool, to document and share internal processes (in the form of written content, documents, visios, imagery and videos) with our internal colleagues around the world. This has been hugely beneficial to us in aligning our processes and aiding our training thereon. ### 16. Good tool, intuitive to use **Rating:** 4.5/5.0 stars **Reviewed by:** Traci J. | Global digital customer experience leader, Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Frontify?** Easy to use. Online editing and building pages are intuitive. Drag and drop functionality saves time. Search functionality is very good. Expanding content in the system is easy. **What do you dislike about Frontify?** The tool is very straightforward and easy to use. Our team posts help files, training materials and the like - the search makes it very easy to use. So, not much to DISlike about Frontify. **Recommendations to others considering Frontify:** It's a good tool. Be prepared to pay for it. After several years of use, it will be challenging to switch - or will take a significant effort. So, if you invest your time and effort, be prepared to pay when prices rise in 5+ years. I am writing this review as part of a negotiated discount (it's a tactic that gets the job done ; ). **What problems is Frontify solving and how is that benefiting you?** The need to share processes, training and documentation on complex platforms with a global audience. It has served our purposes well over the years. **Official Response from Chris Hannon:** > Hi Traci, thanks for taking time to share your experience with Frontify. We really appreciate you. Keep up the great work that you're doing. Thanks, again! ### 17. Very satisfied customer **Rating:** 5.0/5.0 stars **Reviewed by:** Henriette Maria H. | Prosjektleder og grafisk designer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2022 **What do you like best about Frontify?** I appreciate that they are fast to reply on their customer help chat service, that it's easy to get in contact with my connections for guidance and help when setting up new solutions for my clients, and that the digital solution on a whole is easy and intuitive to learn. **What do you dislike about Frontify?** I think the Frontify template solution is underdeveloped and that the way it differs in view mode and edit mode is bad. I think this solution could use some more time in the development stage as it seems a bit unfinished. **Recommendations to others considering Frontify:** Highly recommend using it, and when the template solution gets better I would highly recommend that as well! **What problems is Frontify solving and how is that benefiting you?** The benefit of connecting the customer to the solution, as well as the company I work for. Being able to communicate directly with them through their own Frontify site is very helpful for quick and easy maintenance and edits. **Official Response from Chris Hannon:** > Hi Henriette, thanks for the great feedback! We really appreciate it. We're always working on updates and improvements, so I'll communicate your notes on the templating feature. Thanks again! ### 18. Everything about the brand in employees' fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Semiconductors | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2022 **What do you like best about Frontify?** Frontify is very straightforwards and user friendly. It has a lot of capabilities that enable the best experience for the users. **What do you dislike about Frontify?** More in-depth analytics would be useful, understand user behaviors (why are people creating pubications but not downloading them?) **What problems is Frontify solving and how is that benefiting you?** It is easy for all employees in our organization to access our brand guidelines and branded material making communications more consistent, flexible and easy. **Official Response from Chris Hannon:** > Hi there, thanks for taking time to share your feedback. We really appreciate it. It's exciting to hear that you have adoption across the company and you're already using our analytics to think about increasing that adoption even more. Way to go! We're always working to improve our product (including our analytics), so I'll share your feedback with our team. ### 19. Full-fledged Brand Asset Management and Library **Rating:** 4.5/5.0 stars **Reviewed by:** Peter L. | Art Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2022 **What do you like best about Frontify?** Frontify's flexibility in building out brand guidelines, as well as compartmentalizing and managing individual assets with granular signifiers (tagging, metadata, and descriptions). This makes accessing assets easy not only for the brand managers but for internal/external team members and clients. **What do you dislike about Frontify?** Frontify has improved and updated its platform since I've become a user two years ago, but I wish there was a function to view all the tags and metadata in a list somewhere. This includes the function to delete tags. **What problems is Frontify solving and how is that benefiting you?** Using Frontify helped us document our illustration assets, provided a simple place to store various types of files, and create separate libraries that internal and external parties could access. ### 20. Solid brand management platform **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas W. | Lead EMEA CX Platforms , Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2022 **What do you like best about Frontify?** I´m still a big fan of the collaboration features within frontify. I am working with them for 8 years already (as an agency we use it internally and set it up for our clients), and think under this aspect it´s one of the best tools on the market. Upload designs, then mark modules, organisms, etc. to define frontend patterns or CMS modules to be developed. I know the platform has developed way further, can be used as a DAM, etc. but I still like this feature the most. **What do you dislike about Frontify?** For external purposes - e.g. building an external brand portal, with access for media or investor relations, with authentification, and logic or workflows on media assets - frontify is not very flexible. If you have to build a brand portal incl. media assest, grant access to CNN, CNBC, etc., make sure that your footage is timestamped, etc. and all that - then rather use a different platform. This might be a problem of marketing, not the product itself, but put against other solutions (like bynder, Adobe Asets or Sitecore Content hub), frontify wouldn´t be my system of choice as a DAM. **What problems is Frontify solving and how is that benefiting you?** Collaborative brand design, brand management, pattern libraries, online styleguides, brand communication, agency collaboration, redesign, branding, etc. - It´s the software where you are able to bring all of this together. **Official Response from Chris Hannon:** > Hi Thomas, thanks so much for the review. It’s exciting to read about your collaboration success over the past 8 years. You certainly were an early adopter, and we appreciate you being with us from the very beginning. Also, thank you for sharing your experience and feedback on our DAM. We pride ourselves on connecting everything and everyone important to your brand, and that includes external stakeholders. If it’s okay with you, we’re happy to contact you to learn more about your specific scenario. At the end of the day, we want everyone who uses Frontify to feel like it’s the most flexible way to build a brand portal. ### 21. An all-around great platform with an excellent team behind it **Rating:** 5.0/5.0 stars **Reviewed by:** Damian A. | Brand Programme Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2022 **What do you like best about Frontify?** Despite being a very powerful platform, it is easy to use by end-users and editors alike. Furthermore, we could launch it within a few months, which is extraordinary. **What do you dislike about Frontify?** So far no big drawbacks. If we do discover a bug or would like to add a new feature, the Frontify team is always very receptive. **Recommendations to others considering Frontify:** When looking at the different vendors in the market, Frontify convinced us with the ease-of-use, the quick time to market and the impressive product roadmap. If these things are essential to you, Frontify is the platform of choice. **What problems is Frontify solving and how is that benefiting you?** We want to provide an easy-to-use "one stop shop" for our colleagues around the world to create branded assets or to get all the information on our brand they need (with using three separate platforms before). We now have a platform that provides about 70 templates for digital and print purposes that is used extensively across the globe and - as such - helps us to reduce agency costs. In the future, we would like to expand the Frontify platform to also include sub-brands and product brands, thus further increasing alignment and consistency. **Official Response from Chris Hannon:** > Hi Damian, thanks so much for your review! We're thrilled to read about your success (70 templates!). Keep up the awesome job of aligning your brands! ### 22. Easy to update and search guidebooks **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Frontify?** The platform provides easy-to-author components that enable teams to share guidelines and set expectations about how to use components and assets across various systems. We used the platform primarily to collect and share "how-to" articles and snippets. There was intent and desire to capture and share code snippets that accompanied website authoring guidelines to share design elements with other systems, including email marketing and other vendor-designed experiences. The layout options help to keep the authoring and user experience consistent so that learning how to add and find information is easily accomplished. The search function provides a comprehensive review of content in the knowledge base and provides users with relevant results. The search feature provides a contextual view of the results and enables the visitor to select a result option that most closely aligns with intent. **What do you dislike about Frontify?** The limited layout options can create challenges in creating a taxonomy structure that supports a broad set of information. This can result in content taxonomy overhauls from time to time to support a growing set of content. **Recommendations to others considering Frontify:** Be willing to commit the time and effort to maintain information and ensure that teams use the information to experience value. **What problems is Frontify solving and how is that benefiting you?** This solution helps marketing technology users learn about product capabilities and understand the benefits of using standard processes along with the technology. It has helped reduce the number of questions directed to a few power users, helping those users spend more time on other activities and less on training. **Official Response from Chris Hannon:** > Thanks for writing such a detailed and considerate review! I think your recommendation about product adoption is really great advice for people who are researching on G2 Crowd. As for the layouts, we have plans to take our brand guidelines to an even higher level. Stay tuned! ### 23. Great tool with extremely helpful team behind it **Rating:** 5.0/5.0 stars **Reviewed by:** Samuel S. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Frontify?** Frontify has many things going for it. It's not only the fact that you can centralize everything related to your brand and CD/CI in one place but also the possibility to establish a space for creation, collaboration and reference in a world where everything is constantly changing. Another highly relevant point is the fact that you always get immediate helpful support from the team. **What do you dislike about Frontify?** Not much to say. Maybe the fact that over the years Frontify has added many capabilities and can at times feel overwhelming. **What problems is Frontify solving and how is that benefiting you?** A shared vision for our brand universe. **Official Response from Chris Hannon:** > Hi Samuel, thank you so much for the review :) We appreciate you! ### 24. Great brand management tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Frontify?** The best thing is that it is really easy to use. Most of the controls are intuitive and it is great that you can create different contents targeted to different publics. **What do you dislike about Frontify?** I'm pretty happy with the tool, but sometimes it takes a while to upload content to the platform when there are a lot of files that weigh a lot. I come from a very regulated industry which requires a lot of security measures and some are not that easy to implement, but is it clear that Frontify's team tries to help us a lot with this so we don't have any trouble. **What problems is Frontify solving and how is that benefiting you?** We have teams across the globe and sometimes it was hard to make sure that everyone had the same up-to-date content. With Frontify we don't have to worry about this once everyone can access it whenever they need and we only have to make sure the platform is always with the latest content. **Official Response from Chris Hannon:** > Hi there, thank you for the feedback. I'm thrilled to hear that you're connecting your brand across teams. Keep up the great work! Also, we'll work on those upload times. ### 25. Adaptable, intuitive brand guideline platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Frontify?** Frontify makes it incredibly easy to make great-looking guidelines. They found the right balance between customizability and standardization, so you can trust that different users will be able to update the site and still maintain consistency. Their service department is also fantastic. Anytime I contact them with questions, they're responsive and helpful. **What do you dislike about Frontify?** I have minor requests for the platform--small things like ability to change text alignment or change video sizes. It would be nice to have a formal way to request features or to see what's on the roadmap. They do a great job of documenting new features, though! **What problems is Frontify solving and how is that benefiting you?** Before Frontify, we had to manage our guidelines as PDFs, which were expensive to update with an agency, the process took forever, and it was really hard to communicate and distribute. That whole process has been simplified with Frontify, saving us incredible amounts of time and money. **Official Response from Chris Hannon:** > Thanks for the feedback! We're glad you're having so much success. As for the product roadmap, I've included a link so you can see what's being planned and what's in the works. ### 26. Frontify is the future of DAM and brand asset management. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2022 **What do you like best about Frontify?** The smoothness of the experience and the efficient way you can manage a brand and its assets. We at Scrolleri use a variety of tools in Frontify. Our most recent favorite is the workflow. **What do you dislike about Frontify?** Not really many things I dislike. Perhaps there sometimes is a few bugs we find in the system, but Frontify is fast to act on them and solve them. Can't really say anything else that I dislike, but on the wishlist, we have the ability to have a staging environment when we are to do bigger changes in an already live guideline. **Recommendations to others considering Frontify:** It's the best thing out there. Just start using it, and you will not be sorry. **What problems is Frontify solving and how is that benefiting you?** Well, the biggest problem we solve is the management of brands and its assets. This used to be a big challenge for our clients and us. Now we have a system and a proccess to manage the brand, and it saves us a lot of time. **Official Response from Chris Hannon:** > Wow, thank you for the very kind words. We're glad you're having so much success! ### 27. Frontify for process description **Rating:** 4.0/5.0 stars **Reviewed by:** Patrik D. | Marketing Content Team Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Frontify?** I like Frontify's ease of use and simplicity. Within a few minutes, you can create a useful, nice looking page with important information. **What do you dislike about Frontify?** Formatting tools could be a little more elaborate, there could be an advanced option for expert users. **Recommendations to others considering Frontify:** If you'd like a simple, intuitive tool for creating pages, Frontify is a great option! **What problems is Frontify solving and how is that benefiting you?** We're using Frontify for process descriptions. At our company we have many processes and Frontify is the single source of truth, everyone knows to go to Frontify if something is not clear regarding a process. **Official Response from Chris Hannon:** > Hi Patrik, thanks so much for the review! It's always rewarding to hear from expert users like you. It's also really cool to read that everyone knows to go to Frontify. Way to go! As for the formatting, we're planning to take our brand guidelines to the next level this year, so stay tuned. Thanks, again! ### 28. Best solution for activating your brand and realizing your potential **Rating:** 5.0/5.0 stars **Reviewed by:** Peter Tuborgh Arnth N. | Head of Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Frontify?** Best Brand Portal on the market which enables everyone within the company to stay on brand. Other points which stand out are the ease of use, the desktop app and the out-of-the-box multi-brand support. Additionally, the customer service is excellent. **What do you dislike about Frontify?** The Customization possibilities could be even more extensive, but it is my understanding that this is currently being addressed by the development team. **Recommendations to others considering Frontify:** Frontify is much more than a Digital Asset Management product and the most mature Brand Management Tool in the space. It allows you to bring your Brand Equity to the next level! **What problems is Frontify solving and how is that benefiting you?** It helps us to be more consistent with our brand and provides a single-source of truth for all our brand assets. People don’t reach out to us anymore as they know where to find everything. Additionally, we see an improved efficiency in working on new brand assets. ### 29. Frontify Works Wonders **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Frontify?** It has made asset management much easier for me because now I can send a streamlined link. It looks beautiful and is easy to navigate from an end-user or audience perspective. Lastly, my Customer Success Manager Tamara Barrett has been warm, knowledgable, accessible, and all-around lovely to work with. **What do you dislike about Frontify?** Academy-aside there's a learning curve with getting to know the modules, which can be challenging when moving quickly. I'd love to do some learning over Zoom with a real live person. **Recommendations to others considering Frontify:** It's an excellent tool and well worth the investment. **What problems is Frontify solving and how is that benefiting you?** I work with an extensive network of experts focused on direct services, research, and advocacy. Streamlining the delivery of marketing assets and creating a platform for sharing them is critical, and so far, Frontify has been an excellent tool for that. **Official Response from Chris Hannon:** > Thanks for sharing your feedback! We pride ourselves on ease of use & support, so I'm glad that has been your experience. As for the additional resources on the modules, it's a great idea. I'll connect with our Product Marketing team. Thanks again! ### 30. Using Frontify to Move Our Agency Offerings **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy F. | G, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2022 **What do you like best about Frontify?** The UI/UX is extremely easy to use and the project collaboration has proven to be something that team members will actually use. That's been a huge factor to get buyin. **What do you dislike about Frontify?** I would like more of the features like templates, etc to be usable so I could get an idea if the higher level models are something we would use and could refer to our clients. **What problems is Frontify solving and how is that benefiting you?** Organization is the biggest one. I've made Frontify our source of truth for our entire creative team and we have stopped email files back and forth. That helps keep everything in one place. ### 31. Great DAM platform **Rating:** 5.0/5.0 stars **Reviewed by:** Julia H. | Studio manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2022 **What do you like best about Frontify?** Easy to use, amazing support, fantastic range of features **What do you dislike about Frontify?** A bit more flexibility for layouts would be good **Recommendations to others considering Frontify:** A fantastic, cost-effective DAM solution, with an active roadmap and very responsive account managers and support team. **What problems is Frontify solving and how is that benefiting you?** Single source of truth for brand and marketing assets, bringing in other teams to organise their own inter-connected hubs **Official Response from Chris Hannon:** > Hi Julia, thanks for being our 100th review on G2 Crowd :) I'm glad you're having so much success with the tool. Speaking of our roadmap and your request for more flexible layouts, we have some big updates coming soon. We want to take our industry-leading brand guidelines to the next level. Stay tuned and thanks again! ### 32. Growing Brands with Frontify **Rating:** 5.0/5.0 stars **Reviewed by:** Lynda E. | DesignOps Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2021 **What do you like best about Frontify?** Unpack your brand(s) in Frontify using the searchable libraries and online guidelines. Sharing these, securely, with all the brands' touchpoints enables more consistent brand application and consequently leads to more consumer trust and increased brand love. Frontify's built in, easy to use and highly customisable workflow and online review functionality have enabled us to work efficiently across timelines and locations. Their newsletter feature has become a critical channel for our change management communications. The overall Frontify interface is very visual and intuitive, and their support staff are super friendly. **What do you dislike about Frontify?** There were no features that I disliked, although the online review API is currently outstanding. We anticipate for this to be resolved shortly. **Recommendations to others considering Frontify:** Frontify is more than a brand asset management platform and the user experience is superior to most other DAMS. **What problems is Frontify solving and how is that benefiting you?** 'Improving brand application consistency and relevance' has led to improved efficiency and elevated the creative studio experience. 'Collaborating and reviewing work regardless of the team's whereabouts' has ensured continuity and expanded the scope of resource availability. **Official Response from Chris Hannon:** > Hi Lynda, thank you so much for your feedback! We're inspired to see how well you've leveraged the platform, from guidelines to newsletters. Keep up the amazing work! ### 33. Solid Brand Management Product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Frontify?** Frontify has been instrumental in centralizing our brand assets and serving them to a global audience. - A straight-forward product that is easy to learn - All the essential features that a brand team may need including different types of libraries and newsletter functionality - A flexible access levels system that allows the user to create a personalized experience for each target audience - Great customer support **What do you dislike about Frontify?** I didn't encounter any major issues, but there are a few things that could be improved (and I'm sure that the Frontify team is working on addressing these): - The desktop app has been unstable and our team found it confusing - Libraries lack a few basic functionalities like "select all" option or applying multiple tags to an asset at the same time - Guidelines are not optimized for heavy image content and are not optimized for mobile - Layout options in guidelines are limiting, for instance you can't have text and image side by side. **What problems is Frontify solving and how is that benefiting you?** - A centralized brand resource hub that ensures a brand consistency - Streamlined updates instantly available to a global audience - Improved team aligment and collaboration - Increased team and project efficiency ### 34. Use of Frontify in a St. Gallen startup - emonitor **Rating:** 3.5/5.0 stars **Reviewed by:** Daniel S. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Frontify?** It's nice to have all communication material centered in one spot. **What do you dislike about Frontify?** The fact that adoption across the company is hard. The software development team does not seem to use the software. **Recommendations to others considering Frontify:** it will organise all of your communication material on one website that you can organise at wish and have a lot of flexibility for many different uses **What problems is Frontify solving and how is that benefiting you?** People not using it inside the organisation, hard to create adoption ### 35. The support and the staff are wonderful. **Rating:** 4.5/5.0 stars **Reviewed by:** Ken G. | Architect-Design lead, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Frontify?** The integrations with numerous design and development tools The desktop app **What do you dislike about Frontify?** Right now, I can duplicate a styleguide within a brand folder or create a new brand folder. I would like the option to move an existing styleguide to another existing brand folder. **Recommendations to others considering Frontify:** If you are working in a federated organization that requires a tool-agnostic approach to design system building and asset management, Frontify is great **What problems is Frontify solving and how is that benefiting you?** We are going through a large scale rebranding effort and brand architecture change. We are looking to provide visibility across the enterprise while also providing verticals the opportunity to align their product and marketing team efforts. ### 36. Frontify – Solid but not exciting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Frontify?** Frontify is a great tool for digital style guides, but it offers so much more beyond that. This makes it the perfect solution for almost any client. No matter what industry or size. **What do you dislike about Frontify?** The product experience is not great. Compared to other website builders, it feels rigid. There are not many ways to customize the page layout. The pricing model currently does not offer a solution for young companies that already want to use some pro features but are not ready to start with a high monthly rate. There are also a few annoying bugs that I do not want to list here. **Recommendations to others considering Frontify:** Frontify is definitely the most sophisticated brand management solution on the market. Especially for large clients with high security requirements and complex design and communication needs, Frontify is the right choice. However, if you are looking for a tool that offers creative freedom in the design of a digital brand guide, you should take a closer look at the competition. **What problems is Frontify solving and how is that benefiting you?** Currently, we primarily build style guides for small to medium-sized organizations. The most significant advantage is that we can set up the platform quickly and make it available to the client. ### 37. The best solution to manage and document a rebrand **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Frontify?** We recently used Frontify for our rebrand and it really simplified the whole process, improved the collaboration within the team and made sure that everyone is up-to-date. Frontify allows us to have a central hub for our guidelines and assets and brings our new brand closer to the employees and all external stakeholder. The Desktop app ensures that everyone within the company has access to everything they need within one click **What do you dislike about Frontify?** Not something particular. In early days the DAM was not on the level of the competitors, but in the recent months, they have really stepped up the game and are providing all features necessary. **What problems is Frontify solving and how is that benefiting you?** Frontify helped us to distribute our newly created brand and made sure this is also a fun experience. Additionally, it helped to connect the different teams and made sure people have access to everything they need within seconds. **Official Response from Chris Hannon:** > Thanks for leaving us a review! It's so exciting to read about your rebrand success. Congrats! Lots of brands find Frontify helpful for managing and documenting a rebrand. We're also glad you're seeing more value from our DAM :) ### 38. Brand Management to the next level **Rating:** 4.5/5.0 stars **Reviewed by:** Lucas G. | Brand Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2021 **What do you like best about Frontify?** Centralizing our assets in a single source of truth for our subsidiaries. Allowing our branding efforts to have consistency and reach. Easing multidisciplinary interaction between stakeholders. **What do you dislike about Frontify?** Still, some functionalities do not provide the full value. The picture function is not great yet. We would like to track the user that downloads the images by names (to better control the organizational structure in regions) More analytics...looking forward to the brand perception functionality **Recommendations to others considering Frontify:** Great Product! **What problems is Frontify solving and how is that benefiting you?** Well...we are now able to deliver consistency throughout our touchpoints and support the brand expansion worldwide with marketing material that is consistent and always available. **Official Response from Chris Hannon:** > Hi Lucas, thanks for taking time to share your feedback! We love to hear that you're having success with brand consistency, especially as your brand expands around the planet. As for the analytics functionality, we have a lot planned for 2022 around usage tracking. Stay tuned! ### 39. Great Brand Asset Management Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Cara G. | Partner & Business Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Frontify?** As a creative agency, we really appreciate the overall design, user experience, and simplicity that Frontify offers. It also provides many options for permissions that pretty much allow you to be as granular as you'd like. **What do you dislike about Frontify?** Not much! If you've never used a DAM software before, it definitely takes some getting used to and some trial and error, but once you get a handle on it it's easy to use. **What problems is Frontify solving and how is that benefiting you?** Frontify templates allow us to control what our clients can edit on a design better than any other software we've used. **Official Response from Chris Hannon:** > Hi Cara, thanks for writing us a review. We appreciate you! I especially love that you're getting granular with permissions. It's a powerful tool! ### 40. A true brand hub **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Frontify?** Frontify provides a space for our assets and guidelines all in one place, so it's much easier for my team to find what they're looking for. The platform is incredibly flexible and their support team is always responsive and helpful. **What do you dislike about Frontify?** Switching between the front end and the back end is a little cumbersome on an admin level, especially when you're bouncing back and forth a lot during the initial setup. I also wish there was a way for users with lower-level permissions to get notified about asset updates and to leave comments on assets. **What problems is Frontify solving and how is that benefiting you?** We're spending a lot less time scrambling to find assets. Our meetings are no longer turning into asset finding parties, because we can quickly just pull up what we're looking for. ### 41. Best software to manage your brand! **Rating:** 5.0/5.0 stars **Reviewed by:** B. N. | Administration Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2022 **What do you like best about Frontify?** We really like the UI and the Usability of the platform. It's also really easy to build your guidelines as you do not need programming skills. Moreover, the support has always been friendly and quick to answer. **What do you dislike about Frontify?** Nothing special. here and there certain pages load longer than expected **What problems is Frontify solving and how is that benefiting you?** It helps us to have one centralized place for our brand. And it is actually fun to use the tool :) **Official Response from Chris Hannon:** > Hi there, thanks for taking time to write us a review. It's great to read that you're finding it both easy and fun to work with Frontify. ### 42. Very user-friendly tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Frontify?** Frontify is very easy to learn and use. Creating pages is very intuitive and there are a wide variety of modules to create different pages layouts and capture a broad range of content. **What do you dislike about Frontify?** User management creates additional administrative work for our team. **What problems is Frontify solving and how is that benefiting you?** We primarily use Frontify for process documentation. We can create step-by-step guides for users to reference, including screenshots with callouts identifying each step in the process. This tool has been very useful for creating rich content that is very copy-heavy. **Official Response from Chris Hannon:** > Thanks for sharing your experience with Frontify! We appreciate you. It's great to hear that you're finding the platform so easy to use. And although we don't love admin work, I hope the user management is providing added flexibility. We're always improving the platform, too, as you can see from our product roadmap. Feel free to reach out to me or your CSM with any specific questions, if you haven't already. Thanks, again! ### 43. Ease of Use and Wonderful People **Rating:** 5.0/5.0 stars **Reviewed by:** Edward P. | Technical Director, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Frontify?** The Frontify platform interface is incredibly easy to use, and stands out in the industry for the outstanding user experience relative to competitors **What do you dislike about Frontify?** There could be more flexibility in the way the portal can be configured, but that should change with upcoming releases to the product. **What problems is Frontify solving and how is that benefiting you?** Frontify helps us tell a brand story that both inspires and informs. **Official Response from Chris Hannon:** > Hi Edward, thanks for sharing your experience with Frontify! Keep up the great work telling your brand story, and definitely stay tuned for future product releases. ### 44. Great campaign hub **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2022 **What do you like best about Frontify?** The system is very user friendly and customizable. Easily adjusted to different project needs. **What do you dislike about Frontify?** Not all features are available in the smaller plans. **What problems is Frontify solving and how is that benefiting you?** It is a great way to create campaign hubs for clients. Easily centralizing guidelines and assets in one place. Also, I really like the workflow management and that I can give and receive feedback on the assets. **Official Response from Chris Hannon:** > Hi there, thanks for sharing your feedback. We love bringing agencies and brands together, so I'm happy to read about your success on the agency side. Keep it up! ### 45. Great place for all your brand needs! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Frontify?** It was really easy to have all our brand assets in one place, with everybody being able to access it both internal employees and external partners **What do you dislike about Frontify?** It answered all of our company needs so can't really think of anything besides Pricing. **Recommendations to others considering Frontify:** If you manage a lot of brands' assets or interact with many people using your assets and care about your brand consistency, Frontify is a great solution! Great experience dealing with the Frontify team <3 **What problems is Frontify solving and how is that benefiting you?** We used to have a hard time maintaining all of our brands' assets and controlling with whom you shared what, Google drive seems like an obvious choice but it becomes a full-time job to maintain. **Official Response from Chris Hannon:** > Thanks for the kind words! It sounds like you're really getting the most out of Frontify, both our tool and team. We appreciate you! ### 46. Best solution **Rating:** 5.0/5.0 stars **Reviewed by:** Swana K. | Senior Account and Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2022 **What do you like best about Frontify?** The Support Team as well all our contact persons. Features for sure the whole frontend view as well the backend options. **What do you dislike about Frontify?** Some Backend settings are not well thought out, but Frontify is open-minded and considers all stuff, but it also takes time. **What problems is Frontify solving and how is that benefiting you?** Project and asset management as well Guidelines **Official Response from Chris Hannon:** > Thanks for taking the time to share your experience with Frontify. We appreciate you! ### 47. Would highly recommend **Rating:** 4.5/5.0 stars **Reviewed by:** Marina Z. | Senior Brand strategy manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2022 **What do you like best about Frontify?** The ease of use of their tools. I was able to catch on in a short amount of time. Also their customer experience. Whenever I have a question or require a solution, they respond in a super timely manner. **What do you dislike about Frontify?** At the moment, I can't pin point something I dislike. **What problems is Frontify solving and how is that benefiting you?** Providing internal employees with the tools they need. Working with Frontify has allowed us to create a Hub where employees can access the tools and brand related information they need. **Official Response from Chris Hannon:** > Hi Marina, thanks so much for the feedback! We really appreciate you. Also, I clearly have a lot to learn from our customer support team in terms of responding timely :) ### 48. Design agency working with frontify **Rating:** 5.0/5.0 stars **Reviewed by:** Bill P. | Founder/ Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Frontify?** The UI is aesthetically pleasing. The cover pages are an excellent feature **What do you dislike about Frontify?** A lack of variety for video containers. The inability to have copy ovelaying video. **Recommendations to others considering Frontify:** Easily the best platform for digital guidelines **What problems is Frontify solving and how is that benefiting you?** The need to have an online station for branding colateral/guidelines **Official Response from Chris Hannon:** > Hi Bill, thanks for the feedback! We love to see our agency friends having success with guidelines. Keep up the great work :) ### 49. Intuitive and super flexible for every company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2022 **What do you like best about Frontify?** The flexibility provided makes it possible to customize it for all companies. The flexibility to integrate the solution into the companies own brands and landscape of digital solutions also makes it usable for more prominent brands. **What do you dislike about Frontify?** The complexity of the product makes it hard to get an overview of the price model. And it is hard to divide it by the size of the company since other aspects will come into consideration as well **What problems is Frontify solving and how is that benefiting you?** Frontify provides me with a solution that covers all areas within the branding segment. To mention a few examples: image bank, corrections, campaign platform, branding platform etc **Official Response from Chris Hannon:** > Thanks so much for your feedback! We think it's important to be flexible, so I'm happy to read that flexibility has been part of your Frontify experience so far. And thanks for the feedback on the pricing. We try to make it simple by basing the price on three foundations: the number of monthly active users, the number of modules selected, and the amount of storage, but we're happy to connect to learn more about your use case and experience. ### 50. It is a great tool for images and documents. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2022 **What do you like best about Frontify?** The best thing I like about frontify is we can give access to our colleagues everywhere in the world. **What do you dislike about Frontify?** The only thing I dislike is it is too expensive. **Recommendations to others considering Frontify:** Great app overall. **What problems is Frontify solving and how is that benefiting you?** It helps to manage all the brand messaging of one's company. ## Frontify Discussions - [Does it take a long time to get set up?](https://www.g2.com/discussions/setting-it-up) - 1 comment, 1 upvote - [Is Frontify just for huge companies?](https://www.g2.com/discussions/company-size-c80f4977-18d7-46d8-90b5-8e376f47d68b) - 1 comment, 1 upvote - [Is Frontify self-hosted or cloud-based?](https://www.g2.com/discussions/hosting-170a6aca-6c09-4880-92b9-67ff612503fb) - 1 comment, 1 upvote - [What makes Frontify special?](https://www.g2.com/discussions/competition) - 1 comment, 1 upvote - [Is there any size or quality limitations?](https://www.g2.com/discussions/limitations) - 1 comment, 1 upvote - [View Frontify pricing details and edition comparison](https://www.g2.com/products/frontify/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-01+17%3A05%3A39+-0500&secure%5Bsession_id%5D=b26a1acf-d661-49ce-aa1e-e4656300ebb4&secure%5Btoken%5D=a14b56390ab4200758186184f9b8e8c5550db0c4c751980dae07e8a448ddf326&format=llm_user) ## Frontify Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Adobe XD](https://www.g2.com/products/adobe-xd/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [CELUM](https://www.g2.com/products/celum/reviews) - [Ciloo](https://www.g2.com/products/ciloo/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Contentstack](https://www.g2.com/products/contentstack/reviews) - [DatoCMS](https://www.g2.com/products/datocms/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [EMPOWER suite](https://www.g2.com/products/empower-suite/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Highspot](https://www.g2.com/products/highspot/reviews) - [Loom](https://www.g2.com/products/atlassian-loom/reviews) - [Magnolia](https://www.g2.com/products/magnolia/reviews) - [Microsoft Copilot Studio](https://www.g2.com/products/microsoft-microsoft-copilot-studio/reviews) - [Miro](https://www.g2.com/products/miro/reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) - [Okta](https://www.g2.com/products/okta/reviews) - [OneLogin](https://www.g2.com/products/onelogin/reviews) - [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) - [Prepr CMS](https://www.g2.com/products/prepr-cms/reviews) - [Sitecore](https://www.g2.com/products/sourceved-consultancy-services-sitecore/reviews) - [Sked Social](https://www.g2.com/products/sked-social/reviews) - [Sketch](https://www.g2.com/products/sketch/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) - [Storybook](https://www.g2.com/products/storybook/reviews) - [Storyteq](https://www.g2.com/products/storyteq/reviews) - [Templafy](https://www.g2.com/products/templafy/reviews) - [TYPO3](https://www.g2.com/products/typo3/reviews) - [Vimeo](https://www.g2.com/products/vimeo/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Frontify Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Authoring Tools** - Ad Templates - Automated Ad Creation - Lanugage Translation **Performance Tracking** - Dashboard - Asset Performance - Template Usage **Editing** - Photo editing - Resizing - Video editing - Integration with editing tools **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Testing Tools** - Dynamic Versioning - A/B Testing **Functionality** - Design Templates - Workflow Management - Collaboration - Educational Resources **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Permissions** - Content expiration - Asset permissions - Access requests **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Frontify Alternatives - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,117 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews) - [Canto](https://www.g2.com/products/canto/reviews) - 4.4/5.0 (1,745 reviews)