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Compare Canto and Frontify 
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At a Glance
Market Segments
Mid-Market (49.9% of reviews)
Enterprise (39.4% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Canto
Star Rating
(1,665)4.4 out of 5
Market Segments
Mid-Market (49.9% of reviews)
Entry-Level Pricing
Contact Us
Learn more about CantoFrontify
Star Rating
(207)4.5 out of 5
Market Segments
Enterprise (39.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about FrontifySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Canto excels in asset management, particularly with its file types rating of 8.9, which allows for a wide variety of formats, while Frontify's file types rating is slightly lower at 8.7. Reviewers mention that this flexibility is crucial for teams working with diverse media.
- Reviewers mention that Frontify shines in brand guidelines, achieving a high score of 9.3, which is significantly better than Canto's 8.3. Users say that Frontify's comprehensive brand portal helps maintain consistency across marketing materials, making it a favorite for enterprises focused on brand integrity.
- G2 users highlight that Canto has a better quality of support with a score of 8.8 compared to Frontify's 9.3. Users report that Canto's support team is responsive and helpful, which is essential for teams needing quick resolutions to issues.
- Users on G2 mention that Frontify offers superior ease of use with a score of 8.8, while Canto scores 8.5. Reviewers say that Frontify's intuitive interface makes it easier for new users to get started without extensive training.
- Reviewers mention that Canto's photo editing capabilities, although rated at 6.4, are still more robust than Frontify's 5.8. Users report that Canto provides essential editing tools that are beneficial for teams needing to make quick adjustments to images.
- Users say that Canto's organizational interface, rated at 8.2, is slightly less effective than Frontify's 8.5. Reviewers mention that Frontify's interface allows for better navigation and organization of assets, which is crucial for larger teams managing extensive libraries.
Pricing
Entry-Level Pricing
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Frontify
No pricing availableFree Trial
Canto
No trial information availableFrontify
No trial information availableRatings
Meets Requirements
8.9
1,456
8.6
171
Ease of Use
8.7
1,468
8.8
172
Ease of Setup
8.3
893
8.6
134
Ease of Admin
8.7
855
8.5
133
Quality of Support
9.0
1,254
9.3
161
Has the product been a good partner in doing business?
9.2
839
9.3
125
Product Direction (% positive)
9.0
1,419
8.8
160
Features by Category
Interface and Performance
8.6
1232
|
Verified
8.3
93
|
Verified
8.5
1242
|
Verified
8.5
93
|
Verified
8.6
1257
|
Verified
8.0
97
|
Verified
8.5
1243
|
Verified
8.4
100
|
Verified
7.7
506
7.9
68
Asset Management
9.0
1210
|
Verified
8.8
108
|
Verified
8.8
1082
|
Verified
8.4
91
|
Verified
8.4
952
|
Verified
8.0
81
|
Verified
8.4
894
|
Verified
8.0
77
|
Verified
8.7
887
|
Verified
8.3
72
|
Verified
8.2
717
|
Verified
7.7
50
8.6
798
|
Verified
8.5
67
|
Verified
8.5
558
9.3
93
Media Types
8.6
1047
|
Verified
8.0
77
|
Verified
8.6
794
|
Verified
8.1
56
|
Verified
9.4
1252
|
Verified
9.0
101
|
Verified
Administration
8.2
702
|
Verified
8.1
78
|
Verified
8.7
1113
|
Verified
8.5
102
|
Verified
8.7
1061
|
Verified
9.1
101
|
Verified
7.9
749
|
Verified
7.4
69
|
Verified
7.9
661
|
Verified
7.4
51
Agentic AI - Digital Asset Management
7.0
66
Not enough data
Authoring Tools
Not enough data
8.2
25
Not enough data
Feature Not Available
Not enough data
7.4
15
Not enough data
7.1
16
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
7.5
16
Not enough data
6.9
12
Publishing Tools
Not enough data
6.5
11
Not enough data
6.3
12
Not enough data
6.1
11
Data Management
8.7
38
Not enough data
8.2
28
Not enough data
8.7
33
Not enough data
9.1
35
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
9.4
39
Not enough data
Optimization
8.8
36
Not enough data
8.3
35
Not enough data
8.4
26
Not enough data
Analytics
8.3
31
Not enough data
7.5
22
Not enough data
8.7
35
Not enough data
Performance Tracking
Not enough data
8.1
54
Not enough data
7.8
45
Not enough data
7.7
44
Functionality
Not enough data
7.8
44
Not enough data
7.7
40
Not enough data
8.3
44
Not enough data
8.1
48
Editing
6.5
115
5.8
33
7.9
120
6.6
35
5.7
112
5.0
33
6.8
110
6.0
33
Search
8.2
125
7.2
35
7.9
118
7.1
33
6.9
124
7.0
35
7.1
117
7.1
35
Permissions
8.3
122
7.6
32
8.5
122
8.0
37
8.4
119
8.5
37
Platform
8.0
117
8.7
38
8.4
119
7.9
37
7.4
117
6.9
37
Agentic AI - Brand Asset Management
5.8
24
Not enough data
5.9
24
Not enough data
6.0
24
Not enough data
6.1
24
Not enough data
6.0
24
Not enough data
6.0
24
Not enough data
Categories
Categories
Shared Categories
Canto and Frontify are categorized as Digital Asset Management and Brand Asset Management
Unique Categories
Canto is categorized as Product Information Management (PIM)
Frontify is categorized as Design Systems and Creative Management Platforms
Reviews
Reviewers' Company Size
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Frontify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
9.4%
Non-Profit Organization Management
7.9%
Higher Education
7.2%
Consumer Goods
6.7%
Retail
4.9%
Other
63.9%
Marketing and Advertising
9.9%
Information Technology and Services
7.4%
Financial Services
7.4%
Computer Software
7.4%
Graphic Design
5.4%
Other
62.6%
Alternatives
Discussions
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
Can I invite other stakeholders to my projects?
1 Comment
Official Response from Frontify
You can invite different stakeholders, both internal and external, to work on, review, and approve your projects.Read more
Is there any SSO?
1 Comment
Official Response from Frontify
SSO is available for Business and Enterprise Accounts and can be activated for a one-time setup fee. Make sure that your system supports the SAML 2.0...Read more
Is it only possible to use photos, or can we use different formats?
1 Comment
Official Response from Frontify
In Frontify, you can upload all kinds of media. We also support a wide range of file formats like TIFF, PDF, PSD, AI and color formats like CMYK, RAL or...Read more
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