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Compare Canto and Frontify 
Featured Products
At a Glance
Market Segments
Mid-Market (50.2% of reviews)
Enterprise (39.6% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Canto
Star Rating
(1,728)4.4 out of 5
Market Segments
Mid-Market (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about CantoFrontify
Star Rating
(206)4.5 out of 5
Market Segments
Enterprise (39.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about FrontifySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Canto excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Frontify. Users appreciate Canto's easy navigation and its ability to integrate with various third-party platforms, making it a preferred choice for managing branding and marketing content.
- Users say that Canto's implementation process is notably quick and intuitive, with many highlighting the searching and sorting features as particularly effective. In contrast, Frontify, while praised for its robust brand hub experience, has fewer recent reviews, which may indicate less current user engagement.
- Reviewers mention that Canto's quality of support is highly rated, with a score of 9.1, reflecting a strong commitment to customer service. Users have noted that they rarely face issues with misplaced documents, thanks to Canto's effective organizational tools.
- According to verified reviews, Frontify shines in providing a clean and intuitive platform for brand management, making it easier for teams to centralize design systems and guidelines. However, some users feel that it lacks the same level of integration capabilities as Canto, which can hinder workflow efficiency.
- Users highlight that Canto's features for photo editing and file transformation are particularly strong, with many finding these tools essential for their daily tasks. In comparison, Frontify's offerings in these areas are seen as less comprehensive, which may affect users who rely heavily on these functionalities.
- Reviewers note that while both platforms offer solid organizational interfaces, Canto's overall user experience is enhanced by its higher ratings in search functionality and file preview capabilities. This makes it easier for users to locate and utilize assets quickly, a crucial factor for teams managing large volumes of digital content.
Pricing
Entry-Level Pricing
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Frontify
No pricing availableFree Trial
Canto
No trial information availableFrontify
No trial information availableRatings
Meets Requirements
8.9
1,498
8.6
170
Ease of Use
8.7
1,510
8.8
171
Ease of Setup
8.3
930
8.6
133
Ease of Admin
8.7
868
8.5
133
Quality of Support
9.1
1,293
9.3
160
Has the product been a good partner in doing business?
9.2
851
9.3
125
Product Direction (% positive)
9.0
1,460
8.8
159
Features by Category
Interface and Performance
8.6
1247
|
Verified
8.3
92
|
Verified
8.5
1266
|
Verified
8.5
92
|
Verified
8.6
1283
|
Verified
8.0
96
|
Verified
8.5
1251
|
Verified
8.4
99
|
Verified
7.7
512
7.8
67
Asset Management
9.0
1218
|
Verified
8.7
107
|
Verified
8.8
1092
|
Verified
8.4
90
|
Verified
8.4
955
|
Verified
8.0
80
|
Verified
8.4
900
|
Verified
8.0
76
|
Verified
8.7
890
|
Verified
8.3
71
|
Verified
8.2
721
|
Verified
7.7
49
8.6
803
|
Verified
8.5
66
|
Verified
8.5
566
9.3
92
Media Types
8.6
1053
|
Verified
8.0
76
|
Verified
8.6
797
|
Verified
8.1
55
|
Verified
9.4
1259
|
Verified
9.0
100
|
Verified
Administration
8.2
708
|
Verified
8.1
77
|
Verified
8.7
1127
|
Verified
8.5
101
|
Verified
8.7
1083
|
Verified
9.1
100
|
Verified
7.9
757
|
Verified
7.4
68
|
Verified
7.9
662
|
Verified
7.3
50
Agentic AI - Digital Asset Management
7.0
69
Not enough data
Authoring Tools
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.3
14
Not enough data
6.9
15
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
7.3
15
Not enough data
6.7
11
Publishing Tools
Not enough data
6.2
10
Not enough data
5.9
11
Not enough data
5.7
10
Data Management
8.7
39
Not enough data
8.2
29
Not enough data
8.7
34
Not enough data
9.1
36
Not enough data
8.8
31
Not enough data
8.6
29
Not enough data
9.4
41
Not enough data
Optimization
8.8
37
Not enough data
8.3
36
Not enough data
8.4
27
Not enough data
Analytics
8.3
32
Not enough data
7.6
23
Not enough data
8.7
36
Not enough data
Performance Tracking
Not enough data
8.1
53
Not enough data
7.7
44
Not enough data
7.6
43
Functionality
Not enough data
7.8
43
Not enough data
7.6
39
Not enough data
8.2
43
Not enough data
8.0
47
Editing
6.5
117
5.7
32
7.9
123
6.5
34
5.7
113
4.8
32
6.8
111
5.9
32
Search
8.2
126
7.1
34
7.9
119
7.0
32
6.9
127
7.0
34
7.1
118
7.1
34
Permissions
8.3
124
7.5
31
8.5
124
7.9
36
8.4
121
8.5
36
Platform
8.1
119
8.6
37
8.4
121
7.9
36
7.4
118
6.8
36
Agentic AI - Brand Asset Management
5.8
24
Not enough data
5.9
24
Not enough data
6.1
25
Not enough data
6.1
24
Not enough data
6.0
24
Not enough data
6.0
24
Not enough data
Categories
Categories
Shared Categories
Canto and Frontify are categorized as Digital Asset Management and Brand Asset Management
Unique Categories
Canto is categorized as Product Information Management (PIM)
Frontify is categorized as Design Systems and Creative Management Platforms
Reviews
Reviewers' Company Size
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Frontify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
9.2%
Non-Profit Organization Management
8.0%
Higher Education
7.4%
Consumer Goods
6.5%
Retail
4.9%
Other
64.0%
Marketing and Advertising
9.9%
Information Technology and Services
7.4%
Financial Services
7.4%
Computer Software
6.9%
Graphic Design
5.4%
Other
62.9%
Alternatives
Discussions
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
Can I invite other stakeholders to my projects?
1 Comment
Official Response from Frontify
You can invite different stakeholders, both internal and external, to work on, review, and approve your projects.Read more
Is there any SSO?
1 Comment
Official Response from Frontify
SSO is available for Business and Enterprise Accounts and can be activated for a one-time setup fee. Make sure that your system supports the SAML 2.0...Read more
Is it only possible to use photos, or can we use different formats?
1 Comment
Official Response from Frontify
In Frontify, you can upload all kinds of media. We also support a wide range of file formats like TIFF, PDF, PSD, AI and color formats like CMYK, RAL or...Read more
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