Compare Canto and Frontify 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Enterprise (39.6% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Canto
Star Rating
(1,733)4.4 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about CantoFrontify
Star Rating
(206)4.5 out of 5
Market Segments
Enterprise (39.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about FrontifySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Canto excels in user experience, with many praising its intuitive navigation and the way it categorizes topics, making it easy to find images that align with company guidelines. Users appreciate the availability of multiple formats like PNG, JPEG, and GIF, enhancing usability.
- Users say that Frontify offers a robust brand management experience, with a clean and intuitive platform that centralizes design systems, guidelines, and assets. This makes it particularly beneficial for teams looking to streamline their brand management processes.
- According to verified reviews, Canto has a significantly higher G2 Score, indicating greater overall user satisfaction. Reviewers highlight its effectiveness in organizing photos and sharing them easily, which has been a game-changer for many teams.
- Reviewers mention that while Frontify provides powerful brand guidance, some users find it less effective for specific asset management tasks compared to Canto. For instance, Canto users have noted its superior photo organization capabilities, which allow for easy sourcing of images from events.
- Users highlight that Canto's quality of support is highly rated, with a score of 9.1, reflecting a strong commitment to customer service. In contrast, while Frontify's support is also rated well, Canto's users feel they receive more personalized assistance.
- G2 reviewers indicate that Canto's recent reviews show a consistent trend of positive feedback, with users expressing satisfaction with its clear and concise user interface. In comparison, Frontify has not received recent reviews, which may affect potential buyers' confidence in its current performance.
Pricing
Entry-Level Pricing
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Frontify
No pricing availableFree Trial
Canto
No trial information availableFrontify
No trial information availableRatings
Meets Requirements
8.9
1,504
8.6
170
Ease of Use
8.7
1,516
8.8
171
Ease of Setup
8.3
936
8.6
133
Ease of Admin
8.7
869
8.5
133
Quality of Support
9.1
1,299
9.3
160
Has the product been a good partner in doing business?
9.2
852
9.3
125
Product Direction (% positive)
9.0
1,466
8.8
159
Features by Category
Interface and Performance
8.6
1250
|
Verified
8.3
92
|
Verified
8.5
1271
|
Verified
8.5
92
|
Verified
8.6
1289
|
Verified
8.0
96
|
Verified
8.5
1252
|
Verified
8.4
99
|
Verified
7.7
513
7.8
67
Asset Management
9.0
1219
|
Verified
8.7
107
|
Verified
8.8
1095
|
Verified
8.4
90
|
Verified
8.4
955
|
Verified
8.0
80
|
Verified
8.4
901
|
Verified
8.0
76
|
Verified
8.7
891
|
Verified
8.3
71
|
Verified
8.2
721
|
Verified
7.7
49
8.6
804
|
Verified
8.5
66
|
Verified
8.5
566
9.3
92
Media Types
8.6
1054
|
Verified
8.0
76
|
Verified
8.6
798
|
Verified
8.1
55
|
Verified
9.4
1261
|
Verified
9.0
100
|
Verified
Administration
8.2
708
|
Verified
8.1
77
|
Verified
8.7
1130
|
Verified
8.5
101
|
Verified
8.7
1086
|
Verified
9.1
100
|
Verified
7.9
757
|
Verified
7.4
68
|
Verified
7.9
662
|
Verified
7.3
50
Agentic AI - Digital Asset Management
7.0
69
Not enough data
Authoring Tools
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.3
14
Not enough data
6.9
15
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
7.3
15
Not enough data
6.7
11
Publishing Tools
Not enough data
6.2
10
Not enough data
5.9
11
Not enough data
5.7
10
Data Management
8.7
39
Not enough data
8.2
29
Not enough data
8.7
34
Not enough data
9.1
36
Not enough data
8.8
31
Not enough data
8.6
29
Not enough data
9.4
41
Not enough data
Optimization
8.8
37
Not enough data
8.3
36
Not enough data
8.4
27
Not enough data
Analytics
8.3
32
Not enough data
7.6
23
Not enough data
8.7
36
Not enough data
Performance Tracking
Not enough data
8.1
53
Not enough data
7.7
44
Not enough data
7.6
43
Functionality
Not enough data
7.8
43
Not enough data
7.6
39
Not enough data
8.2
43
Not enough data
8.0
47
Editing
6.5
117
5.7
32
8.0
124
6.5
34
5.7
113
4.8
32
6.8
111
5.9
32
Search
8.2
126
7.1
34
7.9
119
7.0
32
6.9
128
7.0
34
7.1
118
7.1
34
Permissions
8.3
124
7.5
31
8.5
125
7.9
36
8.4
121
8.5
36
Platform
8.1
119
8.6
37
8.4
122
7.9
36
7.4
118
6.8
36
Agentic AI - Brand Asset Management
5.8
24
Not enough data
5.9
24
Not enough data
6.1
25
Not enough data
6.1
24
Not enough data
6.0
24
Not enough data
6.0
24
Not enough data
Categories
Categories
Shared Categories
Canto and Frontify are categorized as Digital Asset Management and Brand Asset Management
Unique Categories
Canto is categorized as Product Information Management (PIM)
Frontify is categorized as Design Systems and Creative Management Platforms
Reviews
Reviewers' Company Size
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Frontify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
9.2%
Non-Profit Organization Management
7.9%
Higher Education
7.5%
Consumer Goods
6.5%
Retail
4.8%
Other
64.1%
Marketing and Advertising
9.9%
Financial Services
7.4%
Information Technology and Services
7.4%
Computer Software
6.9%
Graphic Design
5.4%
Other
62.9%
Alternatives
Discussions
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
Can I invite other stakeholders to my projects?
1 Comment
Official Response from Frontify
You can invite different stakeholders, both internal and external, to work on, review, and approve your projects.Read more
Is there any SSO?
1 Comment
Official Response from Frontify
SSO is available for Business and Enterprise Accounts and can be activated for a one-time setup fee. Make sure that your system supports the SAML 2.0...Read more
Is it only possible to use photos, or can we use different formats?
1 Comment
Official Response from Frontify
In Frontify, you can upload all kinds of media. We also support a wide range of file formats like TIFF, PDF, PSD, AI and color formats like CMYK, RAL or...Read more
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