---
title: Frontify Reviews
meta_title: 'Frontify Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 214 reviews by the users' company size, role or industry
  to find out how Frontify works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 214
  scale: '5'
date_modified: '2026-07-13'
parent_category:
  name: Content Management
  url: https://www.g2.com/categories/content-management
---

# Frontify Reviews
**Vendor:** Frontify AG  
**Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 214
## About Frontify
Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2&#39;s Best Software Awards and The Forrester Wave™.



## Frontify Pros & Cons
**What users like:**

- Users find Frontify to be incredibly **easy to use** , streamlining asset management and enhancing team collaboration effortlessly. (12 reviews)
- Users value how Frontify provides a **centralized platform** that enhances collaboration and ensures brand consistency. (10 reviews)
- Users value the **efficient asset organization** in Frontify, streamlining workflows and enhancing collaboration across teams. (8 reviews)
- Users value the **fast and effective customer support** from Frontify, enhancing their overall experience with the platform. (8 reviews)
- Users highlight the **importance of branding consistency** with Frontify, enhancing brand management and collaboration across teams. (6 reviews)
- Collaboration (6 reviews)
- Users find Frontify&#39;s **asset management feature invaluable** for maintaining brand consistency and simplifying asset integration. (5 reviews)
- Content Management (5 reviews)
- Features (5 reviews)
- Centralization (4 reviews)

**What users dislike:**

- Users find **poor usability** in Frontify, struggling with its clunky interface and lack of intuitive design features. (7 reviews)
- Users find **missing features** in Frontify, lacking essential tools and customizability compared to Canva, leading to frustrations. (6 reviews)
- Users face a challenging **learning curve** with Frontify&#39;s setup, complicating the onboarding experience and usage. (5 reviews)
- Users criticize the **poor interface design** of Frontify, finding it clunky, slow, and lacking intuitive features. (5 reviews)
- Users find Frontify **limited in customization** , often requiring workarounds for a more tailored experience. (4 reviews)
- Time-consuming (4 reviews)
- Limited Options (3 reviews)
- Poor Customization (3 reviews)
- Poor Navigation (3 reviews)
- Slow Processing (3 reviews)


## Frontify Discussions
  - [Does it take a long time to get set up?](https://www.g2.com/discussions/setting-it-up) - 1 comment, 1 upvote
  - [Is Frontify just for huge companies?](https://www.g2.com/discussions/company-size-c80f4977-18d7-46d8-90b5-8e376f47d68b) - 1 comment, 1 upvote
  - [Is Frontify self-hosted or cloud-based?](https://www.g2.com/discussions/hosting-170a6aca-6c09-4880-92b9-67ff612503fb) - 1 comment, 1 upvote
  - [What makes Frontify special?](https://www.g2.com/discussions/competition) - 1 comment, 1 upvote
  - [Is there any size or quality limitations?](https://www.g2.com/discussions/limitations) - 1 comment, 1 upvote

- [View Frontify pricing details and edition comparison](https://www.g2.com/products/frontify/reviews?page=9&section=pricing&secure%5Bexpires_at%5D=2026-07-14+14%3A07%3A34+-0500&secure%5Bsession_id%5D=adf52c14-09fa-4534-9643-bef42857aa93&secure%5Btoken%5D=c6ffb003d747f3797614a61f95be37b07bc49df8c90c51d02ee6e610a3429a4d&format=llm_user)
## Frontify Integrations
  - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews)
  - [Adobe Express](https://www.g2.com/products/adobe-express/reviews)
  - [Adobe XD](https://www.g2.com/products/adobe-xd/reviews)
  - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
  - [Canva](https://www.g2.com/products/canva/reviews)
  - [CELUM](https://www.g2.com/products/celum/reviews)
  - [Ciloo](https://www.g2.com/products/ciloo/reviews)
  - [Contentful](https://www.g2.com/products/contentful/reviews)
  - [Contentstack](https://www.g2.com/products/contentstack/reviews)
  - [DatoCMS](https://www.g2.com/products/datocms/reviews)
  - [Drupal](https://www.g2.com/products/drupal/reviews)
  - [EMPOWER suite](https://www.g2.com/products/empower-suite/reviews)
  - [Figma](https://www.g2.com/products/figma/reviews)
  - [Highspot](https://www.g2.com/products/highspot/reviews)
  - [Loom](https://www.g2.com/products/atlassian-loom/reviews)
  - [Magnolia](https://www.g2.com/products/magnolia/reviews)
  - [Microsoft Copilot Studio](https://www.g2.com/products/microsoft-microsoft-copilot-studio/reviews)
  - [Miro](https://www.g2.com/products/miro/reviews)
  - [monday CRM](https://www.g2.com/products/monday-crm/reviews)
  - [Okta](https://www.g2.com/products/okta/reviews)
  - [OneLogin](https://www.g2.com/products/onelogin/reviews)
  - [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews)
  - [Prepr CMS](https://www.g2.com/products/prepr-cms/reviews)
  - [Sitecore](https://www.g2.com/products/sourceved-consultancy-services-sitecore/reviews)
  - [Sked Social](https://www.g2.com/products/sked-social/reviews)
  - [Sketch](https://www.g2.com/products/sketch/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Storyblok](https://www.g2.com/products/storyblok/reviews)
  - [Storybook](https://www.g2.com/products/storybook/reviews)
  - [Storyteq](https://www.g2.com/products/storyteq/reviews)
  - [Templafy](https://www.g2.com/products/templafy/reviews)
  - [TYPO3](https://www.g2.com/products/typo3/reviews)
  - [Vimeo](https://www.g2.com/products/vimeo/reviews)
  - [Webflow](https://www.g2.com/products/webflow/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [Wrike](https://www.g2.com/products/wrike/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## Frontify Features
**Interface and Performance**
- Import/Export
- Organizational Interface
- Search
- File Preview
- Analytics

**Authoring Tools**
- Ad Templates
- Automated Ad Creation
- Lanugage Translation

**Performance Tracking**
- Dashboard
- Asset Performance
- Template Usage

**Editing**
- Photo editing
- Resizing
- Video editing
- Integration with editing tools

**Agentic AI - Creative Management Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Asset Management**
- File Types
- Metadata
- File Transformation
- Versioning
- Expiration
- Watermark
- Digital Rights Management
- Brand Guidelines

**Testing Tools**
- Dynamic Versioning
- A/B Testing 

**Functionality**
- Design Templates
- Workflow Management
- Collaboration
- Educational Resources

**Search**
- Filtering
- Pinned search
- Auto tagging
- Suggested search

**Media Types**
- Video
- Audio
- Images

**Publishing Tools**
- Demand Side Platform Built-in
- Demand Side Platform Integration
- Campaign Scheduling

**Permissions**
- Content expiration
- Asset permissions
- Access requests

**Administration**
- Workflow Management
- User, Role, and Access Management
- Brand Portal
- Integration with Creative Software
- Integration with Marketing Software

**Platform**
- Customizable brand guidelines
- Collaboration
- Templates

**Agentic AI - Digital Asset Management**
- Cross-system Integration

**Agentic AI - Brand Asset Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top Frontify Alternatives
  - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,124 reviews)
  - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews)
  - [Canto](https://www.g2.com/products/canto/reviews) - 4.4/5.0 (1,746 reviews)

