Frontify Reviews & Product Details

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2's Best Software Awards and The Forrester Wave™.

Product Website

Seller

Frontify AG

Discussions

Frontify Community

Languages Supported

German, English, French, Dutch

Product Description

Frontify is a brand management platform designed to allow brand managers to create online style guides, manage their brand assets, create UI pattern libraries and work collaboratively in creative projects.

Overview by

Chris Hannon

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Frontify Integrations

(41)

Verified by Frontify

Frontify Media

Go beyond asset storage. Organize, tag, and track all your brand content while integrating it with collaborative workflows and templates that amplify creativity and consistency.

Centralize your guidelines in secure portals that manage all your brands and bring scalable consistency and clarity to every team.

Keep your teams agile with templates that help marketers create on-brand content while designers can focus on high-value campaigns.

Streamline brand inquiries and ensure compliance: Get immediate answers and maintain consistent messaging with the AI-powered Brand Assistant.

Reduce silos by connecting your brand portals with the tools your teams rely on.

Official Downloads

(2)

edit

Customers agree: Frontify delivers ROI

Get a 367% ROI with Frontify

G2 reviews are authentic and verified.

Here's how.

Verified User in Graphic Design

Small-Business (50 or fewer emp.)

5/19/2023

"Capable but costly"

3/5

What do you like best about Frontify?

Frontify is a very capable platform for sharing your brand guidelines. The possibilities of linking to internal pages and assets from media libraries makes it quite powerful. Especially their logo library is handy. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

It's quite a costly platform. Some functionalities would be more logical to have in every tier of their subscribtions, instead of haveing to upgrade (like the logo library). Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

edit

Thank you for sharing your input. We're glad you appreciate Frontify's guidelines, logo library and inter-linking capabilities 🙌 We understand the importance of providing our services at an accessible cost, and will continue to look for ways to make this possible. Thank you for your business and for taking the time to share your experience. - Max from Frontify

Verified User in Financial Services

Enterprise (> 1000 emp.)

5/16/2023

"A great product, supplied and supported by a great company."

5/5

What do you like best about Frontify?

I worked on the sourcing and implentation of Frontify on behalf of our Brand team. They needed a solution to house and promote their content to both internal and external stakeholders, and Frontify has done this brilliantly. They were very helpful throughout the implementation process, a pleasure to work with. They also demonstrate an on-going commitment to their customers by readily taking on feedback and constantly looking to improve their product and service. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The only tricky part of implementing Frontify was working through the legal side as they are based in Switzerland. Thankfully we were able to find a way through. Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

Frontify enables our Brand team to ensure all stakeholders, both internal and external, are fully aligned with the latest brand guidelines and requirements. It also enables easy collaboration with external parties, and secure storage and management of digital assets. It helps bring governance and control to branding materials. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

edit

Thank you for your helpful review and for taking the time to share your positive experience working with us. We truly value your feedback and strive to continually improve for you. We're glad you pushed through the challenges with the legal implementation process and are here to help if you have any further questions. Thanks again! - Max from Frontify

Verified User in Financial Services

Enterprise (> 1000 emp.)

5/18/2023

"Frontify"

4/5

What do you like best about Frontify?

• flexibility of provided web blocks; customer service; product improvements Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The brand management features are over-built for our needs; we pay for those features, but don't use it at all. Would love to pay only for what we need/use. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

edit

Thank you for your review! We're thrilled to hear that you find our content blocks flexible and have had a good experience with our support team. Frontify is intended to be an all-in-one brand solution, which is why we don't allow too many limitations for specific uses. Thank you for understanding and sharing your experience. - Max from Frontify

Amanda W.

Marketing

Small-Business (50 or fewer emp.)

2/11/2023

"Game changing for brand guidelines"

5/5

What do you like best about Frontify?

That you're able to keep all of your brand guidelines and features all in one place for anyone to view with the click of a button! It's totally game changing from a collaboration prospective Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Sometimes it is difficult to upload and edit areas such as the typography. The formatting can be a little bit tricky and more times that not we have to just upload a photo instead of editing directly on the platform Review collected by and hosted on G2.com.

Response from Chris Hannon of Frontify

edit

Hi Amanda, thank you so much for sharing your experience. I agree that it's a game-changer for collaboration. Keep up the great work! As for the formatting, I apologize that you had an issue. I've added a link to a help article below. But please reach out if it's not helpful.

See how Frontify improved

Verified User in Logistics and Supply Chain

Enterprise (> 1000 emp.)

5/3/2023

"A great tool with some weaknesses"

4/5

What do you like best about Frontify?

The CMS for the Design System is very helpful. Also the connection to the data storage area. The Sketch Plugin is okish but with some mprovements could this tool make our days more better. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

We have to manage a few big projects and this is not so good with frontify..

The sketch Plugin itself and the connection to the frontify-system with this plugin is often a problem. The connection is regulary interrupted and the workflow suffers. The UI of the tool is not inuitiv. Also the UI of the storage area could be improved with smaller folder-symbols. Colornames, which are defined in the styleguide of frontify are not connected with the sketchile and so the colornames appears not in the inspect mode of a sketchfile. there is a long list of issues which we have. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

edit

Thank you for sharing your experience with us and other users. We are glad that you're making good use of our brand guidelines and DAM. Our design collaboration and integration features are evolving regularly, so we hope to be able to provide some important updates soon. For now, please share your feedback with your CSM and do not hesitate to reach our support team to troubleshoot. - Best, Max from Frontify

Verified User in Graphic Design

Small-Business (50 or fewer emp.)

8/17/2023

"It was a 50-50 experience"

3.5/5

What do you like best about Frontify?

I like that it is simple and easy to use platform with the clean look and smooth feel to it. Having the library is also a very good plus when talking about repetitive content. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Least helpful is Frontify's integration of figma, because using Zeroheight we get so much more just with that. Also, one of the minuses is the low customization of picture sizes when added to the layout. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

edit

Thank you so much for your feedback. We're pleased to hear that you find Frontify to be user-friendly and that you're making good use of our DAM product 🙌 We'll certainly take your thoughts into consideration regarding our Figma integration, as we are actively striving to enhance what's possible here. More image customization solutions are on their way, so stay tuned there, as well! Your insight is invaluable to us, so thanks again for taking the time to provide it. - Max from Frontify

Verified User in Mining & Metals

Enterprise (> 1000 emp.)

5/15/2023

"Great platform for multi-brand organization"

4.5/5

What do you like best about Frontify?

The platform allows easily to maintain and develop multi-brand marketing assets without limitations to amount of brands. The system makes it easy to keep on-brand looking material even for person with less design or developer skills. After the platform was introduced to our organization many new use cases has been introduced during the few years and we expect to see more in the future. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The integrations our organization needs are really basic level. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

edit

Thank you for such a lovely review! It's awesome to see that your company has widely adopted Frontify to cover new use cases 🙌 Especially today, when brands are looking for all-in-one solutions to limit costs, Frontify is a win-win option. This same approach to building our tool might explain the lack of integration features you've experienced, since we've focused on building a complete tool that stands on it's own. However, we are focusing more attention and resources on our integrations, so hopefully this changes for you soon! - Cheers, Max from Frontify

Lorenzo B.

Mid-Market (51-1000 emp.)

5/16/2023

"Pretty good platform in general."

4/5

What do you like best about Frontify?

To have all elements in a single platform. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The search funcionality, i thing it could improve. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

edit

Hi Lorenzo, we really appreciate your review of Frontify! We're glad to hear that you've been able to use us as a single source of truth for your brand. Has your team implemented AI auto-tagging on your assets yet? Adding a link for you to do that and improve your search, below. We promise, we'll continue to work hard to make our product even better for you. Thank you once again for your support! - Max from Frontify

See how Frontify improved

Verified User in Accounting

Mid-Market (51-1000 emp.)

8/9/2023

"Practical, functional brand guideline and DAM tool"

5/5

What do you like best about Frontify?

Onboarding process and continued support from account handler has been excellent. We are able to immediately achieve what we set out to do on the platform or come up with an alternative solution thanks to the support we receive. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Some functionalities are still missing but these are minor and they have a dedicated team for developing new features, which are released frequently. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

edit

Thank you for your review! We're delighted that our onboarding process and support was a positive experience for you. It's great to learn that our platform functions as a one-stop-shop for your new brand assets. We acknowledge that some features could still be improved and are devoted to constantly updating and releasing solutions based on feedback like this. Thank you for your support! - Max from Frontify

Verified User in Semiconductors

Enterprise (> 1000 emp.)

5/2/2023

"Frontify provides an easy-to-use brand platform"

4.5/5

What do you like best about Frontify?

Easy to build and maintain libraries of images, which can be set to be seen by particular user groups. Filters can be defined so that users can easily find content. Online support with quick response time. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The interaction between library content, groups, and targets can sometimes be confusing. With more experience, one gets used to it. Not sure how to see if an employee logs in via our SSO group or our employee group. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

edit

Thank you for taking the time to share your feedback! It sounds like you are using Frontify at quite an advanced level, which we love to see. 💜 Despite our continued efforts to limit confusion, we admit that it's still possible to get lost in the complexity of our tool. If you ever need a bit of help finding your way, you know how to reach our support team—they are standing by to help you. Thanks again! - Max from Frontify