# What are the best tools for creating omnichannel customer journey maps?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">We’re looking for tools that can help design, track, and collaborate on customer journeys across multiple channels. Ideally, the platform should unify data, support real-time collaboration, and provide structured layouts to manage complex, cross-channel experiences.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">We’re hoping to find something that’s:</p><ul>
<li>Strong in omnichannel visualization and mapping</li>
<li>Collaborative in real time for cross-functional teams</li>
<li>Flexible with personas, templates, and integrations</li>
<li>Scalable for both mid-size teams and enterprise needs</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here are a few platforms we’ve been researching on G2:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews"><strong>Lucidchart</strong> </a>– Versatile diagramming tool with omnichannel templates, real-time collaboration, and integrations (e.g., Google Analytics, HubSpot) for unified data mapping.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-journey-optimizer/reviews"><strong>Adobe Journey Optimizer</strong></a> – Enterprise-grade solution with AI-driven personalization, cross-channel journey visualization, real-time analytics, and automation.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you’ve worked with any of these (or others), I’d love to hear:</p><ul>
<li>What made you pick that tool?</li>
<li>How easy was it to roll out across your team?</li>
<li>Any wins, challenges, or surprises you’ve had?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Would really appreciate your advice and experiences!</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 11 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 1


## Comments
### Comment 1

I noticed Insider One hasn’t come up yet in this discussion, so I thought I’d add some context. Insider One is a platform designed to help teams map and manage complex omnichannel customer journeys across multiple touchpoints like web, mobile, email, push, and more.
Some aspects that often come up when teams use it:

1. Data integration: It connects with CRMs, analytics, and marketing tools, so journey design is informed by unified customer insights.

2. Omnichannel visibility: You can map journeys across channels in a single interface, including branching paths and persona-specific flows.

3. Handling complexity: Supports sophisticated workflows, conditional paths, and multiple personas, which is helpful for large organizations managing extensive journeys.

4. Collaboration: Multiple teams can work together in real time, keeping everyone aligned on journey design and updates.

If it helps, I’d be happy to share examples of how teams have used Insider One to optimize cross-channel experiences and improve collaboration.


##### Comment Metadata
- Posted at: 7 months ago
- Author title: R&amp;amp;D Specialist



### Comment 2

&lt;p&gt;Which platforms actually made it easier to unify data from different systems (CRM, analytics, marketing tools)?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 11 months ago
- Author title: Content Marketing Specialist





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