Prepr CMS

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Prepr CMS Reviews & Product Details

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Prepr CMS Media

Prepr CMS Demo - Prepr Headless CMS
Manage content effortlessly, deliver personalized experiences, and build a fast, high-performance website that turns visitors into leads.
Prepr CMS Demo - Easy content management
Create stunning pages effortlessly with the Visual Editor. Run A/B tests to optimize content performance and improve engagement—all without relying on developers.
Prepr CMS Demo - Prepr CMS with built-in personalization
Tailor content perfectly to your audiences with Prepr’s personalization tools and ensure privacy with first-party data—helping you engage visitors, boost conversions, and generate more leads.
Prepr CMS Demo - Seamless integration
Prepr connects effortlessly with your CRM, CDP, email, and analytics tools—turning audience data into action across your entire marketing stack.
Prepr is a headless CMS built for lead-generation websites. It helps marketing teams update and optimize content without developer dependency, deliver personalized experiences, and integrate seamlessly with their existing marketing tools.
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Prepr is a headless CMS built for lead-generation websites. It helps marketing teams update and optimize content without developer dependency, deliver personalized experiences, and integrate seamlessly with their existing marketing tools.
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Prepr CMS Reviews (99)

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Prepr CMS Reviews (99)

4.4
99 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the user-friendly interface and excellent customer support of Prepr CMS, highlighting its intuitive design that simplifies content management for both developers and non-technical users. The built-in features for personalization and A/B testing are particularly valued, allowing teams to create tailored experiences efficiently. However, some users note that the customization options for the UI could be more flexible.

Pros & Cons

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Connor v.
CV
Software Engineer
Enterprise (> 1000 emp.)
"Prepr: Uniquely User-Friendly and Flexible for End Users and Developers"
What do you like best about Prepr CMS?

I've worked with quite a few CMSs - self-hosted and SaaS - in the past, each with their own pros and cons. But Prepr is uniquely user-friendly, for both end users and developers. When I started using it, I immediately noticed how well though-out and flexible it is. From the easy to set up previews to the ability to mix both Models and Components in one simple Stack field. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

Dislike is perhaps a strong word, but I'm mainly missing some quality-of-life improvements like an API endpoint to sync content models. This would allow us to automatically deploy content schemas automatically, instead of having to press an extra button manually during deployments.

Other than that, I would love to see an option to make conditional fields no longer required when they're hidden. Review collected by and hosted on G2.com.

Wendy L.
WL
Digital Strategist
Small-Business (50 or fewer emp.)
"An all-in-one CMS that grows with your clients"
What do you like best about Prepr CMS?

What sets Prepr apart is its all-in-one approach: content management, A/B testing, and personalization live in a single platform, eliminating the need for separate tools. Everything you need is in one place — and with a team that continuously ships new features and improvements, the platform keeps getting better. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

For smaller to mid-sized projects, navigating content is smooth and intuitive. On larger implementations with a high volume of content items, a more powerful search experience would be a welcome addition — something worth keeping in mind when structuring your content model upfront. Review collected by and hosted on G2.com.

Jori R.
JR
Freelance Digital Strategist & Software Architect
Enterprise (> 1000 emp.)
"Custom Solutions Made Easy with Prepr CMS"
What do you like best about Prepr CMS?

I use Prepr CMS to create custom solutions for a large set of clients as part of a digital agency. I like its deeply integrated A/B + Personalization features, which make content for client-side content editors more interactive, going beyond just static pages. It's also a great affordable alternative to enterprise CMSes with A/B/personalization features like Sitecore or Optimizely. Moreover, service at Prepr CMS truly means service: you can have direct contact with their teams about the product, which is of great help when setting up. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

I would say that content publishing views are quite straightforward, long forms of inputs underneath each other. Very Drupally. Which is fine, but with the rise of AI, how can UIs be further optimized than just long forms of input? Also, from a developer's perspective, configuration of the CMS is mostly done via web views. It would be great if configuration could be consolidated more. This is now done throughout the web portal, while a specific developer segment or maybe even a CLI tool would speed up development, especially with the rise of agentic AI. Review collected by and hosted on G2.com.

Mattijn S.
MS
Medior Full-stack Developer
Mid-Market (51-1000 emp.)
"User-friendly No-Code Solution with Price Tag"
What do you like best about Prepr CMS?

I find Prepr CMS an interesting app because it is a no-code platform. Before I worked with Prepr, I always looked somewhat negatively at no-code, but actually, with Prepr, you can do everything you can with other CMSs like Sanity or Drupal. Prepr saves you a lot of custom solutions that are the same in many projects. It's like a package where you can do almost everything you need. Additionally, the simplicity of the setup is pleasant, because everything was self-explanatory and it was quite simple. It also works very well with different projects like Firan and e-hubs. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

The costs Review collected by and hosted on G2.com.

Johan C.
JC
Senior Consultant
Mid-Market (51-1000 emp.)
"User-friendly and Flexible with Powerful AI Integrations"
What do you like best about Prepr CMS?

I love Prepr CMS because of its user-friendliness, simplicity, and flexibility. The AI translations are very useful, and I look forward to further AI integrations that can make the content management process even faster. The intuitive user interface allows users to get started with minimal training. I also appreciate that personalization and A/B testing are integrated, enabling marketers to easily set up experiments within the CMS. The solution offers both content management and personalization and A/B testing right upon delivery, and the combination of the CMS and hosting platform from the EEA is a plus. It is an affordable integrated solution that takes a lot of work off our hands. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

I have not yet encountered any real limitations. From a development perspective, more can be done in terms of automation, for example through a more extensive content management API in which models and components can also be realized. Review collected by and hosted on G2.com.

RP
director
Small-Business (50 or fewer emp.)
"More than a headless CMS: content management, personalization, and A/B testing in one"
What do you like best about Prepr CMS?

I have been using Prepr for some time now for content-driven websites and marketing platforms, and what particularly appeals to me is that it is more than "just" a headless CMS. It combines content management with personalization and A/B testing, without the need to immediately integrate various external tools. This makes it especially interesting for teams that are serious about conversion and lead generation. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

no comments so far am very satisfied Review collected by and hosted on G2.com.

Alessandro A.
AA
Frontend Developer
Small-Business (50 or fewer emp.)
"Easy to Learn, Feature-Rich CMS with Flexible Block Editing"
What do you like best about Prepr CMS?

Beyond being easy to learn, it includes all the features you’d expect from a solid CMS, which makes it a well-rounded choice overall. I’m particularly impressed with the ability to place blocks directly in content fields. It’s also clear that the team is committed to improving its capabilities and helping the people who use Prepr get the most out of it. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

I don’t have any major issues with it overall. The main thing that comes to mind is that it can be difficult to keep track of menu items that share the same name on the frontend but actually serve different functions. I'd like an option to give them a different name for the backend only. Review collected by and hosted on G2.com.

Tom M.
TM
Frontend Ontwikkelaar
Small-Business (50 or fewer emp.)
"Great for A/B testing and content personalization"
What do you like best about Prepr CMS?

I really love features like A/B testing and content personalization. They make it much easier for me to experiment and tailor the content better. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

I find the CMS a bit messy. I would like to be able to organize my pages by group. I have created categories, but they all appear one below the other in the sidebar. I can't create an overarching group, like "Categories," to bundle those elements. This makes it more difficult to logically organize certain groups and keep the CMS clear and understandable. Review collected by and hosted on G2.com.

Danny Paul v.
DV
Senior Software Developer Team Lead
Small-Business (50 or fewer emp.)
"Great Communication and Support from a Local Dutch Company."
What do you like best about Prepr CMS?

It is a local (Dutch) company. Communication with Prepr as developer is very good, they take the time and effort to support. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

De complexity for editors could be an issue if to many Items exist. Folder structure is still a default way of thinking for many people. Review collected by and hosted on G2.com.

Maarten E.
ME
Creatief Strateeg
Marketing and Advertising
Small-Business (50 or fewer emp.)
"User-friendly and Visually Intuitive"
What do you like best about Prepr CMS?

I find it great that with Prepr CMS you can easily create, manage, and publish content with a full content team. The user-friendly nature and the attractive appearance of the platform are also plus points for me. Especially the Visual Editing feature is amazing; it allows me to adjust 'live' content and immediately see the result, which saves me a lot of time. The shared media library also proves to be very handy. The initial setup of Prepr CMS was moreover child's play and really very easy, and the longer I work with it, the more cool features I discover. Review collected by and hosted on G2.com.

What do you dislike about Prepr CMS?

In the future, I envision even more AI integrations. For example, for writing or checking copy. But also, for instance, automatically filled alt texts or SEO fields. But I think they are already working on that! Review collected by and hosted on G2.com.

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Prepr CMS Features
Automated Publishing
Multi-language
AR/VR Capability
Image Management
Reuseable Content
Unlimited Environments
Personalization
Content Performance
Cross-system Integration
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Prepr CMS