--- title: Frontify Reviews meta_title: 'Frontify Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 214 reviews by the users' company size, role or industry to find out how Frontify works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 214 scale: '5' date_modified: '2026-07-13' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Frontify Reviews **Vendor:** Frontify AG **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.5/5.0 **Total Reviews:** 214 ## About Frontify Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2's Best Software Awards and The Forrester Wave™. ## Frontify Pros & Cons **What users like:** - Users find Frontify to be incredibly **easy to use** , streamlining asset management and enhancing team collaboration effortlessly. (12 reviews) - Users value how Frontify provides a **centralized platform** that enhances collaboration and ensures brand consistency. (10 reviews) - Users value the **efficient asset organization** in Frontify, streamlining workflows and enhancing collaboration across teams. (8 reviews) - Users value the **fast and effective customer support** from Frontify, enhancing their overall experience with the platform. (8 reviews) - Users highlight the **importance of branding consistency** with Frontify, enhancing brand management and collaboration across teams. (6 reviews) - Collaboration (6 reviews) - Users find Frontify's **asset management feature invaluable** for maintaining brand consistency and simplifying asset integration. (5 reviews) - Content Management (5 reviews) - Features (5 reviews) - Centralization (4 reviews) **What users dislike:** - Users find **poor usability** in Frontify, struggling with its clunky interface and lack of intuitive design features. (7 reviews) - Users find **missing features** in Frontify, lacking essential tools and customizability compared to Canva, leading to frustrations. (6 reviews) - Users face a challenging **learning curve** with Frontify's setup, complicating the onboarding experience and usage. (5 reviews) - Users criticize the **poor interface design** of Frontify, finding it clunky, slow, and lacking intuitive features. (5 reviews) - Users find Frontify **limited in customization** , often requiring workarounds for a more tailored experience. (4 reviews) - Time-consuming (4 reviews) - Limited Options (3 reviews) - Poor Customization (3 reviews) - Poor Navigation (3 reviews) - Slow Processing (3 reviews) ## Frontify Reviews ### 1. Centralized Brand Management with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Kim G. | Global Digital Brand Lead, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Frontify?** I like that Frontify provides one single source of truth for all things related to our global brand. It really helps with brand consistency and efficiency, saving time and enhancing internal brand reach. I appreciate how they stay up-to-date with the needs of their clients through aggressive development of new features. The support I get is excellent across all ends, be it joint marketing, customer success management, or online support. It's very straightforward to set up, especially since we had time to prepare during the procurement process. This helps our brand team stay at the forefront and serve the organization effectively. I find it very likely that I would recommend Frontify, as I've even done check-ins with potential clients. **What do you dislike about Frontify?** The same as for all third-party platforms, some kind of information has to be hosted internally. This goes for many global companies. **What problems is Frontify solving and how is that benefiting you?** Frontify provides a single source of truth for brand management, ensuring brand consistency, efficiency, and time-saving. It enhances internal brand reach and keeps our brand team at the forefront to serve organizational needs. ### 2. A Single Source of Truth for All Our Brand Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Frontify?** This gives us a single source of truth for everything related to our brand needs. **What do you dislike about Frontify?** I’d like to see a few more features added, such as AI copy integration when working with and interacting with templates. **What problems is Frontify solving and how is that benefiting you?** Frontify has helped us centralize and scale our internal brand resources by providing a single source of truth for templates, assets, and guidelines. It reduces time spent creating common communications materials, improves brand consistency across teams, and enables more self-service for employees who need to create content without relying on the design team. It has also streamlined approvals and governance, helping us maintain quality while supporting a growing volume of requests. ### 3. Frontify: The Brand Management Companion **Rating:** 5.0/5.0 stars **Reviewed by:** Karl H. | Senior Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Frontify?** I like Frontify for its ease of use from both a user perspective and backend admin. The backend feels intuitive and has a nice clean UI. Setting up Frontify was quite easy, and the support team and CSM are great. **What do you dislike about Frontify?** There isn't anything I would say I dislike, and a lot of the teething issues we had were more down to getting to know the platform, and trying to rush the implementation. **What problems is Frontify solving and how is that benefiting you?** Frontify provides a single point of truth for our core brand guidelines and assets. It's easy to use from both a user and admin perspective with an intuitive, clean UI. ### 4. Easy Asset Filtering, but API and Technical Limitations Hold It Back **Rating:** 2.0/5.0 stars **Reviewed by:** Amy N. | Content Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Frontify?** It is easy to use and offers a lot of filtering options, which makes it easy to find assets in a large library **What do you dislike about Frontify?** The API is not as strong as with other DAMs and it has quite a few technical downsides which limit us **What problems is Frontify solving and how is that benefiting you?** Storing a large collection of files (images, graphics, logos) and making them easy for various teams to browse and use ### 5. Streamlined Asset Management, But Adoption Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** andrea l. | Global Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Frontify?** I like that Frontify provides a single reliable source of approved assets, which really helps in managing digital assets efficiently. I appreciate the controlled decentralization it offers, ensuring that what enters the system is correct, allowing the system to grow in a coherent way. It's also scalable to all global teams, which adds significant value for extensive operations. **What do you dislike about Frontify?** adoption (change management) **What problems is Frontify solving and how is that benefiting you?** Frontify reduces time lost searching for assets and provides a single reliable source of approved assets. It ensures what enters the system is correct and helps the system grow coherently, being scalable for all global teams. ### 6. Frontify Keeps Our Brand World Up to Date Across Markets **Rating:** 5.0/5.0 stars **Reviewed by:** Ross M. | Director. Global Head of visual design, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Frontify?** It has enabled us (Skyscanner) to manage our brand world, and keep it up to date, especially across all markets. **What do you dislike about Frontify?** The only issue I found was the visual layout of frontify was a bit limiting, and could do with some refinement **What problems is Frontify solving and how is that benefiting you?** Before frontify, our brand world was spawning and lived across multiple PDFS. This was far from ideal. Since moving to frontify, it has been a game changer. We have everything we need in one place, and constantly up to date as we flex and push the brand world. ### 7. Frontify: easy to use and a real asset for brand managers **Rating:** 5.0/5.0 stars **Reviewed by:** Suzy H. | Consultante marque et design, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Frontify?** Frontify is very easy to use and allows me to go further in my job as a brand manager. **What do you dislike about Frontify?** The help center is not evolving quickly enough compared to the platform's developments. It is sometimes complex to understand how to use the developments. **What problems is Frontify solving and how is that benefiting you?** Frontify allows us to limit the sharing of old PDFs and to prevent outdated versions from continuing to circulate. ### 8. Easy to Set Up with Intuitive Use **Rating:** 5.0/5.0 stars **Reviewed by:** MADISON L. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Frontify?** I love the simplicity of using Frontify to set up the entire guidelines and share the information. The initial installation was done easily. **What do you dislike about Frontify?** RAS **What problems is Frontify solving and how is that benefiting you?** I use Frontify to share a common brand guide with all employees and contractors, and I like the ease of use for setting up and sharing information. ### 9. A Central Hub for Brand Consistency and Marketing Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in International Trade and Development | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Frontify?** At BSI, we use Frontify as our central platform for managing Brand and Marketing assets. I love how easy it is to find, share, and use brand approved assets across different projects. The visual interface is clean with accessible guidelines and editable formats. It really helps in storing and organising logos, templates, images, and brand guidelines in one easy to access space. **What do you dislike about Frontify?** As our assets library grow, finding specific assets can take longer than expected. Better search filters and metadata options would make that easier. User roles could also be more granular for managing access and editing rights. **What problems is Frontify solving and how is that benefiting you?** Frontify solves the problem of scattered, inconsistent branding by simplifying and giving us a single source of truth. It ensures that everyone from internal and external teams are aligned on visuals, messaging, formats and usage. This saves time, improves brand consistency and ultimately strengthens how we present BSI across channels. ### 10. Great for Brands, Not a Canva Replacement **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Frontify?** Frontify offers a great platform to organize a brand guideline system, that can be frequently updated and added to. Everyone who views it will be able to see the most up to date version of our brand guidelines, rather than keeping an outdated PDF guide. The templates feature does provide a significant level of control, keeping our visuals quite locked down so nobody can create off-brand items. **What do you dislike about Frontify?** Frontify is not a replacement for Canva, like we were led to believe. Many of the ease-of-use features in Canva are not present in the template editor on Frontify. For example, I cannot edit the size of a text box on a template within the editor, I must re-upload the entire template to do that. I cannot add additional typefaces to a template without using a significant workaround sequence. The interface is clunky and slow. I would not recommend switching away from Canva unless you are using only a small amount of templates. In addition, though we are a large account, our feature requests and bug submissions are rarely addressed in a timely manner. Despite talking directly to our account representatives it's like our issues just go into a black hole and we never hear about them again. **What problems is Frontify solving and how is that benefiting you?** Frontify helps organize our brand guidelines, templates, and assets into one easy to find location. It can be quickly edited and updated with new assets or guidelines and everyone will see the updates when they refresh, unlike the old PDF version of our guidelines. This benefits us by creating an easier environment to police our brand, keep things consistent, and provide digital assets to many users (like powerpoint templates, PDF layouts, and design request forms). Be careful though, if you are editing a page and delete something important there is NO UNDO BUTTON. **Official Response from Max Bailey:** > Thank you for reviewing Frontify. We're glad you find it helpful for organizing your Brand Guidelines and assets. We apologize if the Templates aren't as expected. We view Canva as less of a competitor and more of a partner, and are actively working on an integration with them as we speak. I'll share a link from Canva below on how we currently collaborate with them. Rest assured, we're always looking for ways to improve our platform and make it even easier and Templates are no exception 💜 Thank you for your feedback. - Max from Frontify ## Frontify Discussions - [Does it take a long time to get set up?](https://www.g2.com/discussions/setting-it-up) - 1 comment, 1 upvote - [Is Frontify just for huge companies?](https://www.g2.com/discussions/company-size-c80f4977-18d7-46d8-90b5-8e376f47d68b) - 1 comment, 1 upvote - [Is Frontify self-hosted or cloud-based?](https://www.g2.com/discussions/hosting-170a6aca-6c09-4880-92b9-67ff612503fb) - 1 comment, 1 upvote - [What makes Frontify special?](https://www.g2.com/discussions/competition) - 1 comment, 1 upvote - [Is there any size or quality limitations?](https://www.g2.com/discussions/limitations) - 1 comment, 1 upvote - [View Frontify pricing details and edition comparison](https://www.g2.com/products/frontify/reviews/frontify-review-8440153?section=pricing&secure%5Bexpires_at%5D=2026-07-15+15%3A18%3A04+-0500&secure%5Bsession_id%5D=56c883b8-30de-4a92-93f5-ac40f7881c43&secure%5Btoken%5D=d8ad144a1b35c5d3ad3b8bc4d76abb85a39ef2ee696eb781c219f0209d9cf611&format=llm_user) ## Frontify Integrations - 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Design Templates - Workflow Management - Collaboration - Educational Resources **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Permissions** - Content expiration - Asset permissions - Access requests **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Frontify Alternatives - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,126 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 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