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CELUM Reviews & Product Details

The European High-End Digital Asset Management for Product Content- and Brand Management. With CELUM, large and product-centric organisations can make their products stand out and brands understood and thrive. Establish a true Content Supply Chain: Create and Approve, build a single source of truth and deliver any content anywhere to win on the digital shelf and tell your brands' story - at scale. 25 years of experience put to work in the most demanding scenarios in retail, manufacturing and multi-brands.

Seller

CELUM

Discussions

CELUM Community

Languages Supported

German, English, French, Italian, Portuguese, Spanish

Product Description

CELUM Enterprise Digital Asset Management automates and accelerates your marketing processes and is the central hub for managing and sharing your brand & product-related content.

Overview by

Birgit Wollner

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

Perceived Cost

$$$$$

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Top-Rated Alternatives

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CELUM Media

CELUM Demo - CELUM - High-End Digital Asset Management.

High-End Digital Asset Management. Organise, enrich and deliver digital assets in the most demanding scenarios.

CELUM Demo - CELUM - Review, Approval & Workflow.

Review, Approval & Workflow. One central, easy-to-use way to visually comment, review and approve any type of content.

CELUM Demo - CELUM - Tailored Audience Frontends.

Tailored Audience Frontends. Provide high-performance, tailored content and excite your multiple audiences.

Content Templates. Save time and money by empowering your organisation – let everyone create brand-safe ads, images, PDFs and other documents.

CELUM Demo - CELUM - Product Content Studio.

Product Content Studio. Accelerate product time-to-market while ensuring content remains compliant and delivers maximum impact

CELUM AI. Let CELUM Content AI improve content discoverability and rights management.

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Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

7/26/2021

"Fast, flexible and more features than expected"

4.5/5

What do you like best about CELUM?

Besides unifying the lots of different asset stocks and speeding up our content delivery, we were positively surprised by the many features Celum offers, on HOW the content is shared. The PIN-Links, the hyperlinks, the Smart Views, the Contentland, it seems like Celum has always the best solution for every requirement. Our sales teams in particular love the new ways they can get sales documents, for example from marketing. And the search function is very powerful and allows you to provide even complex search queries within a very short time. This helps enormously in daily work. Review collected by and hosted on G2.com.

What do you dislike about CELUM?

The user interface is not necessarily modern, but functional. It is a pity that there is no possibility to create versions of two assets that are already in Celum. I hope this will be fixed very soon. Workrooms' workflow tool is quite nice, but offers too few customisation options and runs too slowly in our system. Review collected by and hosted on G2.com.

What problems is CELUM solving and how is that benefiting you?

Providing content in the SAP Sales Cloud, sending content to external partners, handling internal requests for specific content, running an image database for the public, as well as several internal image databases. In the future, we will connect our CMS system to Celum. And further steps are already being planned.

The time we need to process internal requests has decreased many times over. And as the requirements of our trading partners become more and more explicit, we now also have the possibility to fulfil these requests. Review collected by and hosted on G2.com.

Verified User in Pharmaceuticals

Enterprise (> 1000 emp.)

8/14/2020

"Go-to-source for 2500+ users around the globe incl. asset delivery to other platforms"

4.5/5

What do you like best about CELUM?

Our CELUM ContentHub has an easy search based on multiple keywords to get accurate results thanks to high data quality of assets. It is web based, 24/7 available around the globe. Our CELUM ContentHub has various powerful rendition options when downloading assets and it is possible to grant access for external users. Review collected by and hosted on G2.com.

What do you dislike about CELUM?

Our users report from time to time that the intuitiveness of the CELUM ContentHub could be improved (we are currently using Celum 5.13.4), especially if used only once per quarter. Review collected by and hosted on G2.com.

Recommendations to others considering CELUM:

Define your use cases and think about possible needs and use cases in future. Then check CELUM ContentHub if it fits you needs. Review collected by and hosted on G2.com.

What problems is CELUM solving and how is that benefiting you?

With CELUM ContentHub we replace local drives which don’t serve global digital needs and we avoid different asset versions that are distributed to various platforms.

For us, the CELUM Content Hub is the “go-to-source” for all company and product assets. We have web based access to the latest versions of assets around the globe including the possibility of external users. The CELUM ContentHub increases the quality of assets and we have a more rapid visibility of assets. Review collected by and hosted on G2.com.

Verified User in Luxury Goods & Jewelry

Mid-Market (51-1000 emp.)

10/9/2020

"The right mix between standard software and customization options"

5/5

What do you like best about CELUM?

Celum offers a perfect fit for our internal customers needs and also from an IT point of view regarding its architecture and maintainability.

The user interface is easy to handle although it offers multiple options for customization/configuration. Adaptions to the data Modell can be done quite easy without the involvement of developers.

With its support center its easy to get the right information whenever it is needed. Review collected by and hosted on G2.com.

What do you dislike about CELUM?

Some internal customers would need more detailed analytics in regards to the usage of the stored assets. Celum offers only a basic functionality when it comes to usage reports although additional data would be available within its database.

The data delivery methods (PIN link and SmartView) should have an offline option to use its capabilities even during downtimes of the ContentHub (e.g. maintenance window). Review collected by and hosted on G2.com.

What problems is CELUM solving and how is that benefiting you?

With Celum ContentHub we prohibit decentralized data storage and give our internal users access to the right assets (permissions) in a shorter period of time (search functionality). We also take care that the right images are used for the right channel with the maintenance of copyrights and automated image conversions. In addition we have set up several interfaces for different use cases (e.g. eCommerce, Newsletters, Intranet, Press areas...) to automate our processes in regards to asset deliveries. Review collected by and hosted on G2.com.

Johannes F.

Mid-Market (51-1000 emp.)

11/19/2020

"Best DAM tool on the market"

5/5

What do you like best about CELUM?

CELUM can be adapted to any organisation and is really user-friendly and performing! Review collected by and hosted on G2.com.

What do you dislike about CELUM?

It is not the cheapest tool on the market, but worth the invest! Review collected by and hosted on G2.com.

Verified User in Building Materials

Mid-Market (51-1000 emp.)

9/20/2020

"Assetmanagement - pain reliefer for our marketing department with longterm effect"

4/5

What do you like best about CELUM?

Intuitive Frontend Design, Comes with a big out-of-the-box feature set Review collected by and hosted on G2.com.

What do you dislike about CELUM?

not very open to get the data ex- and imported again in csv or xls for massdata corrections (in the standard) and as a "normal" marketing user Review collected by and hosted on G2.com.

Jayesh P.

Business Intelligence Engineer (Co-op)

Enterprise (> 1000 emp.)

7/28/2020

"Work rooms"

5/5

What do you like best about CELUM?

Best for task and file management platform for distributed teams to get you to work done Review collected by and hosted on G2.com.

What do you dislike about CELUM?

Its need more feature to chat and enable the user to work and contribute Review collected by and hosted on G2.com.

Verified User in Sporting Goods

Small-Business (50 or fewer emp.)

2/2/2017

"Everyday user for web asset management"

3.5/5

What do you like best about CELUM?

Keeps all of our media organized, shareable and quickly accessible Review collected by and hosted on G2.com.

What do you dislike about CELUM?

Could have more powerful integration with our web platform. Review collected by and hosted on G2.com.

Recommendations to others considering CELUM:

understand what level of integration you need with other apps compared to what is offered. Review collected by and hosted on G2.com.

What problems is CELUM solving and how is that benefiting you?

We use celum to support all of our web and print needs for image management. We also use the DAM to share assets across our decentralized marketing team. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

2/2/2017

"Great, flexible DAM solution"

5/5

What do you like best about CELUM?

full flexibility in defining metadata

full API access

full SDK

easy to use interface

lots of connectors

easy to scale Review collected by and hosted on G2.com.

What do you dislike about CELUM?

lots of functionality, so takes some time to learn

installation requires manual steps to setup e.g. conversion tools

Documentation of SOAP API needs more examples Review collected by and hosted on G2.com.

Ralph S.

IT-Projektleiter

Consumer Goods

Enterprise (> 1000 emp.)

11/30/2015

"Seamless integration of DAM in the catalogue production and for e-commerce"

3.5/5

What do you like best about CELUM?

Celum DAM overs us the possibility to integrate all our systems like PIM, CDN und e-commerce solutions. The centralized data housing offers a huge advantage in areas like assembly of our webshops as well as the creation of catalogues. Review collected by and hosted on G2.com.

What do you dislike about CELUM?

Unfortunately does the version that we currently use (Celum Imagine 2015.1.2) no option to provided assets through a portal. Furthermore do we miss the possibility to lodge the terms of use of the assets. Review collected by and hosted on G2.com.

Recommendations to others considering CELUM:

Out of our perspective is the combination of Celum with it’s DAM well done. Even if it doesn’t fulfill all of our out of the box requirements, is DAM still the closest product to a digital asset management system that we could asked for. Therefore we recommend your Celum DAM to potential clients – to test and the look through the different functions that might be of interest. Review collected by and hosted on G2.com.

What problems is CELUM solving and how is that benefiting you?

We house all assets in connection with an independent channel release in Celum DAM. This means we use DAM to allocate assets through PIM, and to provide assets for webshops and for the creation of catalogues. This is the biggest advantage for us, as it is possible to use PIM and DAM as an “Single Source of Truth” in terms of a centralized data housing option and can use this data house for all channels. Review collected by and hosted on G2.com.

Peter G.

Head of Online Communications

Higher Education

Enterprise (> 1000 emp.)

6/17/2015

"celum brought order to the chaos of our digital assets"

4.5/5

What do you like best about CELUM?

Our implementation of celum's digital asset management platform was painless and genuinely turnkey - when we first introduced it as a solution to a chaotic landscape of assets at the University of Cambridge in 2011 we were up and running in weeks, and celum provided an attentive and practical implementation service.

The user experience has continued to evolve and is mature and highly developed. Users love it and driving user adoption was a positive process. The platform is seeing rapid growth of both managed assets and user registrations from across the University, with brand portals and several other integrations in play. Review collected by and hosted on G2.com.

What do you dislike about CELUM?

It's tough to find anything to dislike about celum's products, or the experience of working with them as a vendor. If I had to choose something it would be that their products are priced out of the reach of smaller organisations, who may be put off by the financials if not persuaded by the genuine return on investment that can be delivered. Even with an awesome product, DAM is also only as good as the processes, workflows, and metadata that a business layers around the software - those areas are often neglected and under resourced. Review collected by and hosted on G2.com.

Recommendations to others considering CELUM:

I would wholehearedly recommend celum as one of the very best products in digital asset management today, supported by a highly capable and friendly company who believe passionately in the work that they're doing, and the potential of DAM to make a huge impact on the effectiveness of businesses and institutions. Review collected by and hosted on G2.com.

What problems is CELUM solving and how is that benefiting you?

The University of Cambridge's implementation of celum started out in the Judge Business School, which has experienced rapid growth over the last 25 years. The School has a strong international brand and invests significantly in marketing and profile-raising initiatives, which result in the production of significant quantities of brand assets. These photographs, illustrations and artwork were previously distributed among local and shared drives, CDs and DVDs, and other traditional media, located both at the School and with creative agencies. The School found it had a pressing requirement for a digital asset management system to organise these precious resources, and make them more readily available to staff across a wide range of functions, as well as external agencies and partners.

celum is now being used more broadly in the the University, which as a whole, is in the possession of the most incredible collections of digital assets. These have sadly been stored in so many different ways across numerous legacy platforms - and much is lost on a regular basis, or simply not available to those who could realise its value. We saw digital asset management as a way to address this, and work continues today. Review collected by and hosted on G2.com.