Bronto Marketing Platform Reviews & Product Details

It integrated nicely with the Magento website and I was easily able to add in additional modules as my business needs grew. The support team was available around the clock, so I was always able to speak to someone if one of my campaigns encountered issues. Review collected by and hosted on G2.com.

It was sometimes a little difficult to diagnose email provider issues. Selling a complex product also made creating product related automation difficult and relevant. Review collected by and hosted on G2.com.

The Bronto Platform is great and pretty user friendly. Allows for easy email formulations and data reporting. Review collected by and hosted on G2.com.

If ANYTHING goes wrong with the software you'll have to submit a trouble ticket. It takes 2-3 business days for an initial response, then a 3-4 day for a follow up. We had 3 tickets open for over 3 months each. We did not renew our contract. Review collected by and hosted on G2.com.

Very powerful if you know what you are doing. Their workflow tool is fantastic and segmentation tools area great. When it's not buggy it is very, very powerful.

I have sent dozens of customers to Bronto over the years and am personally responsible for many people signing up with them. I've been an evangelist and believer. Well, I used to be :/ More on that below. Review collected by and hosted on G2.com.

We have been with them for over a decade. We have seen them get bought and sold and bought. This has resulted in this company losing their once-great culture and their soul along the way. To make things worse, they've implemented billing policies and practices that would make a used car salesman blush. Their billing department (now run by Oracle) lacks transparency and integrity. Not only do they nickel and dime their customers now, they also tell you one price and then change things after the fact. The sale-people promise things and then recant. There is no transparency in pricing. They use contract renewals as a chances to jack up prices and then count on high switching costs to keep you tethered to the platform. When there are billing problems, they always point to some shadowy "Oracle billing team" somewhere that "can't approve that request". You can never actually talk to a human being about billing discrepancies and billing issues. It didn't used to be that way, but it's gotten so bad. Used car dealership bad.

They used to respond to support requests quickly and get engineers who understood the platform to work on problems. Now, they roll out half-baked features that break the tool and then wait days, even weeks, to fix the problems. Support request go unanswered or forgotten until you kick and scream. These incidents are followed by apologies and promises that it will get better and "won't happen again". Rise, repeat. Rinse, repeat.

Netsuite/Oracle has ruined this once brilliant, nimble and honest company. :(

I wish this were not the case. We have been customers for over a decade. We would be with them for another decade if they still treated us with integrity and care. :/ Review collected by and hosted on G2.com.

The proactive abilities to and tracking of sales data when used for B2C.

The ability to add multiple fields and mapping them t our NetSuite ERP has allowed broader reach for our diversified client base. Review collected by and hosted on G2.com.

Primary use is B2C even though their sales process suggests that it will function equally well with B2B. That is not the case when working with NetSuite ERP and using Saved Searches to update lists or drawing sales data from company activity. Review collected by and hosted on G2.com.

Bronto is great for large batch and blast email campaigns and has several add-on features (like cart and browse abandon) that have proven useful to us. Review collected by and hosted on G2.com.

We've found some shortcomings in terms of advanced segmentation and targeting. For anything outside of splitting lists in half, it takes hours to create successful segments. We've also had some issues with A/B testing, where we will do a split to a small portion of the list and then Bronto is supposed to automatically send out the winner after enough time has gone by to judge it. Unfortunately, this feature seems to be glitchy as we've had the losing test sent out instead of the winner. We've had our fair share of problems and support tickets with Bronto and customer support is usually pretty good at getting back to us. However, at our recent contract negotiation, they tried to sell us to a "premium support line" for an extra couple thousand dollars, which was irritating. Review collected by and hosted on G2.com.

I like how robust Bronto is, and they have great support. There's a lot of options for being creative with our emails, and it's easy to train new people to work in the system. It has a very good interface. Review collected by and hosted on G2.com.

We don't take advantage of all their features, so I am not sure I can answer about any dislikes. Maybe if we used it in a more robust way I'd have some comments. Review collected by and hosted on G2.com.

Bronto has an easy to use interface and great analytics backend. It offers simplicity for enterprise solutions. Review collected by and hosted on G2.com.

Bronto lacks some flexibility in order to customize for specific situations. Review collected by and hosted on G2.com.

Bronto is great email marketing software for your business. it has user friendly functions that anyone can use it for developing their marketing stuffs. Bronto is very handy online marketing tool. we can send message to multiple subscribers with single button that's why multiple subscribers can get mail at a time and it has also test option that is used for reviewing the message. at the end of delivery it generates message report with that report you can analyse data that promote and helps for enhancing further business strategies. Review collected by and hosted on G2.com.

Bronto site gets little bit slow at the time of searching the email messages on dashboard and it has some kinda simple UI. Review collected by and hosted on G2.com.

Ease of use, support, strategy, & the platform capabilities (segmentation, drag & drop, customization of dashboard Review collected by and hosted on G2.com.

Interface, reporting shortcomings (though moving in a great direction) - there are a couple of overview reports could include more information, but the information is there in a separate report. Review collected by and hosted on G2.com.

Bronto is sophisticated enough to offer all the functionality we desire (e.g. cart abandon, personalized recommendations, a plethora of automation) but simple enough someone with no prior email knowledge can be trained and fully capable of building & testing campaigns in a matter of days. Review collected by and hosted on G2.com.

There are small product development requests I have such as being able to schedule pop up manager to activate & deactivate at certain times; integrating coupon manager in to pop up manager; triggering workflows with a scheduled segment run, etc. but there is nothing that I explicitly do not like. Review collected by and hosted on G2.com.

The options to build out emails is great - the drag and drop editor is nice and easy, and building in HTML/CSS is always an options. Review collected by and hosted on G2.com.

Gathering and exporting data from Bronto can be difficult. For examples we have semi-regular data reviews within our team, and we build out delivery groups to see the number of sends/opens/clicks for deliveries like batch and blast and transactional. Making these delivery groups can be time consuming. Additionally, we want to do a bulk export of data into our own data warehouse and the process has been difficult to figure out. Review collected by and hosted on G2.com.

Bronto has great deliverability but my favorite feature they offer is the ability to send an email over 24 hours at the contacts most likely time to open. Review collected by and hosted on G2.com.

Their list management could be a little better, but it’s not a deal killer. Review collected by and hosted on G2.com.

The speed and simplicity with drag & drop and content tags makes for quicker email creation. Review collected by and hosted on G2.com.

There are times when a mobile image and desktop image show up in the same email. The "hide on mobile" "hide on desktop" feature is great but both images will show up on some emails and makes us look like we don't know what we're doing. It happens every time when an email is forwarded. I've worked around this by making one image that's big enough to read on mobile and is abnormally big on desktop. Review collected by and hosted on G2.com.

Bronto's Browse and Cart Recovery programs are able to scrape additional emails to retarget, expanding the scope of our recovery email program. Review collected by and hosted on G2.com.

The interface looks outdated, the on-boarding process included hours of monologued instructions, the ongoing technical/strategic support is sub-par Review collected by and hosted on G2.com.

The message editor and integration to ecommerce platforms like Magento are great bonuses. The ability to pull product details, transactional details, and contact details from the platform allows for great retargeting campaigns. Review collected by and hosted on G2.com.

The message editor lacks one key feature without creating the email from scratch in HTML, there is no capability to have containers that occupy 100% width. Another major short coming are the limitations with automation and workflows. Review collected by and hosted on G2.com.

I love that with Bronto you can create, organize, and save all of your emails. The process for sending out a new email is simple and allows us to send mas emails quickly. Review collected by and hosted on G2.com.

I think the analytics are a little confusing sometimes. I wish that you could search links and articles without having to download the whole analytics file or go through each page individually. Review collected by and hosted on G2.com.

Great platform, fantastic representatives and fast response from online chat cs. Review collected by and hosted on G2.com.

Navigational steps to retrieve data such as heat maps.

All Messages

Select the Message (Put a check mark in the box)

Click on the Message Name

Directed to Email Message Page

Scroll down to Deliveries of Message Section

Scroll all the way to the right and select View Delivery Report

Heat Map is an option in the toolbar with (Overview, Deliverability, Opens, Etc.)

I should however be able to retrieve the heat maps following these steps as well…

All Messages

Select the Message (Put a check mark in the box)

Scroll all the way to the right and select View Message Report

Heat Map is not an option in the toolbar with (Overview, Deliverability, Opens, Etc.) Review collected by and hosted on G2.com.

The CRM feature of Bronto is one of the best in the market. It makes the user easy to handle customer data and analysis and accordingly conduct CRM activities. Review collected by and hosted on G2.com.

The UI of the software needs to be improved. Also, many aspects of the tools such as handling customer data, importing data from external software could be made simpler. Review collected by and hosted on G2.com.

A lot of the features appear to be good, like cart recovery, newsletter subscription and personalized emails but we never got them to work correctly. The tracking and reporting of emails appear to be good. Review collected by and hosted on G2.com.

Setup is one time, if you missed or change anything (like upgrading Magento), then they want to charge again for setup. All the features and services they tout in the sales pitch are extra costs. We made it very clear that we needed coupon codes for the email subscriptions, turned out that this was an additional feature at more cost. We finally agreed on a price and 6 months later have still not used it because the support to set it up was lacking.

The features that you were promised are so complex to setup that it makes it impossible for a small team to manage and their support is a basic ticketing system that does not help much. Promised features, like integrating with NetSuite and our B2B business never happened.

For 3 months, I have not even had Bronto installed in my Magento 2.3 install because their plugin is not compatible. Every few days I get another email from them, "Were you able to resolve your problem?" but no solutions. Review collected by and hosted on G2.com.

I like that the majority of Bronto's functions are quite user-friendly . Having never worked in email marketing prior to my current job, it was easy for me to learn about Bronto.

There are also so many functions, such as automation, that we have been able to enhance our email experience for our mailing list in a relatively short period of time. Review collected by and hosted on G2.com.

The biggest issue for us isn't so much a Bronto issue as it is an integration issue. Currently, we do not use a CRM or POS system that is integrated with Bronto, so we aren't able to use many of the wonderful functions in Bronto. With that said, I have been able to find work-arounds within Bronto that at least give us a little better picture of our customers. I would love to have a more integrated system so we could use Bronto's functions as much as possible. I would also like to see additional triggers/nodes for automation as that might allow us to increase our use of automated series.

I also dislike how long it takes to load a contact's history when viewing emails they've received, opened, clicked, etc. I probably check an average of 20-30 contact histories a day and the amount of time it takes to look up this information is frustrating. Review collected by and hosted on G2.com.

In my years with Bronto there has not been a single moment where I felt a function or feature was unavailable to me. Maintenance and upgrades are behind the scenes, and downtime is practically non-existent. With previous ESPs it always seemed like luck when things worked as designed, but with Bronto everything is as advertised or better. Review collected by and hosted on G2.com.

With such high reliability comes, in my opinion, a lack of innovation. The platform has not significantly evolved in the 6+ years I've been exposed to it, missing some key components of my direct-marketing program (that can be easily bolted on with other providers). Review collected by and hosted on G2.com.