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Best E-Commerce Personalization Software

Subhransu Sahu
SS
Researched and written by Subhransu Sahu

E-commerce personalization software creates experiences tailored to consumers who shop online using e-commerce tools. This type of software captures user behavior in real time across multiple channels and provides personalized messaging to help users discover and buy products or services. E-commerce personalization software is used by marketers and e-commerce professionals to increase online sales.

E-commerce personalization software is usually delivered as a standalone solution that integrates with e-commerce platforms, shopping cart software, and product information management (PIM) software. In addition, some vendors combine e-commerce personalization software with e-merchandising software or multichannel retail software.

To qualify for inclusion in the E-Commerce Personalization category, a product must:

Monitor user behavior on channels such as mobile, web, or email
Provide features to create personalized messaging and product recommendations
Target visitors with custom messaging based on behavior and history
Define and implement personalization campaigns to target segments of buyers
Analyze the efficiency of personalization campaigns across multiple channels
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Featured E-Commerce Personalization Software At A Glance

Free Plan Available:
Quizell
Sponsored
Quizell
Leader:
Insider One
Insider One
Highest Performer:
Growave
Growave
Easiest to Use:
ContactPigeon
ContactPigeon
Top Trending:
D·engage
D·engage
Show LessShow More
Highest Performer:
Growave
Growave
Easiest to Use:
ContactPigeon
ContactPigeon
Top Trending:
D·engage
D·engage

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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312 Listings in E-Commerce Personalization Available
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    G2 Score
Insider One
(1,248)4.8 out of 5
Optimized for quick response
2nd Easiest To Use in E-Commerce Personalization software
View top Consulting Services for Insider One
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Insider One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    255
    Ease of Use
    243
    Personalization
    211
    Engagement
    210
    Automation
    184
    Cons
    Learning Curve
    96
    Time-Consuming
    44
    Difficult Learning
    41
    Poor Customer Support
    40
    Integration Issues
    39
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Insider One features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.5
    User Data
    Average: 8.6
    9.6
    Targeting
    Average: 8.6
    9.5
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Insider One
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @insiderone
    1 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,549 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Insider One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
255
Ease of Use
243
Personalization
211
Engagement
210
Automation
184
Cons
Learning Curve
96
Time-Consuming
44
Difficult Learning
41
Poor Customer Support
40
Integration Issues
39
View All Pros and Cons
Insider One features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.5
User Data
Average: 8.6
9.6
Targeting
Average: 8.6
9.5
Content
Average: 8.8
Seller Details
Seller
Insider One
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@insiderone
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,549 employees on LinkedIn®
ActiveCampaign
(14,477)4.5 out of 5
Optimized for quick response
View top Consulting Services for ActiveCampaign
Save to My Lists
DealsSpecial offer!
15% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    974
    Automation
    865
    Automation Features
    709
    Automations
    686
    Features
    635
    Cons
    Learning Curve
    453
    Expensive
    432
    Missing Features
    414
    Limited Features
    311
    Not Intuitive
    294
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    User Data
    Average: 8.6
    7.9
    Targeting
    Average: 8.6
    7.6
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ActiveCampaign
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,241 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    865 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
974
Automation
865
Automation Features
709
Automations
686
Features
635
Cons
Learning Curve
453
Expensive
432
Missing Features
414
Limited Features
311
Not Intuitive
294
View All Pros and Cons
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
7.9
User Data
Average: 8.6
7.9
Targeting
Average: 8.6
7.6
Content
Average: 8.8
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,241 Twitter followers
LinkedIn® Page
www.linkedin.com
865 employees on LinkedIn®

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AB Tasty
(400)4.4 out of 5
Optimized for quick response
14th Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

    Users
    • Product Manager
    • Chef de projet digital
    Industries
    • Retail
    • Cosmetics
    Market Segment
    • 52% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AB Tasty Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    95
    Customer Support
    73
    Helpful
    57
    A/B Testing
    55
    Testing Efficiency
    48
    Cons
    Testing Difficulties
    25
    Limitations
    23
    Difficult Learning
    22
    Learning Curve
    19
    Editor Issues
    17
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AB Tasty features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    7.5
    User Data
    Average: 8.6
    8.1
    Targeting
    Average: 8.6
    7.8
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AB Tasty
    Company Website
    Year Founded
    2009
    HQ Location
    PARIS, France
    Twitter
    @ABTasty
    11,908 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    340 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

Users
  • Product Manager
  • Chef de projet digital
Industries
  • Retail
  • Cosmetics
Market Segment
  • 52% Mid-Market
  • 31% Enterprise
AB Tasty Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
95
Customer Support
73
Helpful
57
A/B Testing
55
Testing Efficiency
48
Cons
Testing Difficulties
25
Limitations
23
Difficult Learning
22
Learning Curve
19
Editor Issues
17
View All Pros and Cons
AB Tasty features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
7.5
User Data
Average: 8.6
8.1
Targeting
Average: 8.6
7.8
Content
Average: 8.8
Seller Details
Seller
AB Tasty
Company Website
Year Founded
2009
HQ Location
PARIS, France
Twitter
@ABTasty
11,908 Twitter followers
LinkedIn® Page
www.linkedin.com
340 employees on LinkedIn®
ContactPigeon
(270)4.9 out of 5
Optimized for quick response
1st Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 62% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ContactPigeon Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation Efficiency
    67
    Automation
    62
    Customer Engagement
    47
    Ease of Use
    42
    Email Marketing
    42
    Cons
    Learning Curve
    13
    Slow Performance
    12
    Slow Loading
    10
    Delay Issues
    9
    Delays
    9
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ContactPigeon features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.2
    10.0
    User Data
    Average: 8.6
    9.7
    Targeting
    Average: 8.6
    9.9
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ContactPigeon
    Company Website
    Year Founded
    2014
    HQ Location
    Athens, Greece
    Twitter
    @ContactPigeon
    459 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    30 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 62% Small-Business
  • 33% Mid-Market
ContactPigeon Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation Efficiency
67
Automation
62
Customer Engagement
47
Ease of Use
42
Email Marketing
42
Cons
Learning Curve
13
Slow Performance
12
Slow Loading
10
Delay Issues
9
Delays
9
View All Pros and Cons
ContactPigeon features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.2
10.0
User Data
Average: 8.6
9.7
Targeting
Average: 8.6
9.9
Content
Average: 8.8
Seller Details
Seller
ContactPigeon
Company Website
Year Founded
2014
HQ Location
Athens, Greece
Twitter
@ContactPigeon
459 Twitter followers
LinkedIn® Page
www.linkedin.com
30 employees on LinkedIn®
Netcore Customer Engagement Platform
(553)4.5 out of 5
Optimized for quick response
6th Easiest To Use in E-Commerce Personalization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Netcore Customer Engagement Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    166
    Helpful
    126
    Customer Support
    125
    Customer Engagement
    119
    Engagement
    117
    Cons
    Missing Features
    50
    Slow Performance
    41
    Learning Curve
    37
    Slow Loading
    37
    Limited Features
    32
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    9.0
    User Data
    Average: 8.6
    8.8
    Targeting
    Average: 8.6
    8.4
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Netcore Private Limited
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,840 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,248 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 34% Enterprise
Netcore Customer Engagement Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
166
Helpful
126
Customer Support
125
Customer Engagement
119
Engagement
117
Cons
Missing Features
50
Slow Performance
41
Learning Curve
37
Slow Loading
37
Limited Features
32
View All Pros and Cons
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
9.0
User Data
Average: 8.6
8.8
Targeting
Average: 8.6
8.4
Content
Average: 8.8
Seller Details
Seller
Netcore Private Limited
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,840 Twitter followers
LinkedIn® Page
www.linkedin.com
1,248 employees on LinkedIn®
MoEngage
(519)4.5 out of 5
Optimized for quick response
View top Consulting Services for MoEngage
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Features
    43
    Helpful
    38
    Customer Support
    35
    Analytics
    34
    Cons
    Missing Features
    22
    Learning Curve
    17
    Expensive
    13
    Difficult Learning
    11
    Limitations
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.0
    User Data
    Average: 8.6
    9.1
    Targeting
    Average: 8.6
    9.0
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,543 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    873 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Features
43
Helpful
38
Customer Support
35
Analytics
34
Cons
Missing Features
22
Learning Curve
17
Expensive
13
Difficult Learning
11
Limitations
11
View All Pros and Cons
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.0
User Data
Average: 8.6
9.1
Targeting
Average: 8.6
9.0
Content
Average: 8.8
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,543 Twitter followers
LinkedIn® Page
www.linkedin.com
873 employees on LinkedIn®
Bloomreach
(728)4.6 out of 5
Optimized for quick response
View top Consulting Services for Bloomreach
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Data Analyst
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 49% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a digital marketing platform that offers features such as AI-driven search, merchandising, personalization, and customer data management.
    • Reviewers frequently mention the platform's intuitive interface, robust AI features, seamless integration, and the prompt and detailed support from the tech team.
    • Users mentioned that the platform can be complex to set up, has a steep learning curve for new users, and requires technical resources or consulting partners for initial setup and integration.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    96
    Customer Support
    88
    Helpful
    87
    Features
    85
    Customer Engagement
    67
    Cons
    Learning Curve
    77
    Limited Features
    53
    Learning Difficulty
    52
    Missing Features
    49
    Difficult Learning
    40
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    User Data
    Average: 8.6
    8.9
    Targeting
    Average: 8.6
    8.2
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bloomreach
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,466 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,105 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Data Analyst
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 49% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a digital marketing platform that offers features such as AI-driven search, merchandising, personalization, and customer data management.
  • Reviewers frequently mention the platform's intuitive interface, robust AI features, seamless integration, and the prompt and detailed support from the tech team.
  • Users mentioned that the platform can be complex to set up, has a steep learning curve for new users, and requires technical resources or consulting partners for initial setup and integration.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
96
Customer Support
88
Helpful
87
Features
85
Customer Engagement
67
Cons
Learning Curve
77
Limited Features
53
Learning Difficulty
52
Missing Features
49
Difficult Learning
40
View All Pros and Cons
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.8
User Data
Average: 8.6
8.9
Targeting
Average: 8.6
8.2
Content
Average: 8.8
Seller Details
Seller
Bloomreach
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,466 Twitter followers
LinkedIn® Page
www.linkedin.com
1,105 employees on LinkedIn®
Luigi's Box
(413)4.8 out of 5
Optimized for quick response
4th Easiest To Use in E-Commerce Personalization software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

    Users
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 59% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Luigi's Box Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Search Functionality
    145
    Search Efficiency
    144
    Ease of Use
    132
    Customer Support
    91
    Helpful
    89
    Cons
    Expensive
    25
    Difficult Implementation
    17
    Setup Difficulty
    17
    Learning Curve
    16
    Search Functionality
    15
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Luigi's Box features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    User Data
    Average: 8.6
    9.2
    Targeting
    Average: 8.6
    9.2
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Luigi's Box
    Company Website
    Year Founded
    2016
    HQ Location
    Bratislava
    Twitter
    @LuigisBox
    182 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    140 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about t

Users
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 59% Small-Business
  • 36% Mid-Market
Luigi's Box Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Search Functionality
145
Search Efficiency
144
Ease of Use
132
Customer Support
91
Helpful
89
Cons
Expensive
25
Difficult Implementation
17
Setup Difficulty
17
Learning Curve
16
Search Functionality
15
View All Pros and Cons
Luigi's Box features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
9.2
User Data
Average: 8.6
9.2
Targeting
Average: 8.6
9.2
Content
Average: 8.8
Seller Details
Seller
Luigi's Box
Company Website
Year Founded
2016
HQ Location
Bratislava
Twitter
@LuigisBox
182 Twitter followers
LinkedIn® Page
www.linkedin.com
140 employees on LinkedIn®
Epsilon Accelerate
(146)4.7 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Yieldify is a fully managed end-to-end personalization platform that helps ecommerce businesses generate more revenue by engaging their customers with personalized experiences. In the last 4 years,

    Users
    • Ecommerce Manager
    • Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 47% Mid-Market
    • 43% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Epsilon Accelerate features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    User Data
    Average: 8.6
    8.9
    Targeting
    Average: 8.6
    8.8
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Epsilon
    Year Founded
    1969
    HQ Location
    Irving, TX
    Twitter
    @EpsilonMktg
    6,536 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    10,977 employees on LinkedIn®
    Ownership
    NYSE:ADS
Product Description
How are these determined?Information
This description is provided by the seller.

Yieldify is a fully managed end-to-end personalization platform that helps ecommerce businesses generate more revenue by engaging their customers with personalized experiences. In the last 4 years,

Users
  • Ecommerce Manager
  • Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 47% Mid-Market
  • 43% Small-Business
Epsilon Accelerate features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
8.7
User Data
Average: 8.6
8.9
Targeting
Average: 8.6
8.8
Content
Average: 8.8
Seller Details
Seller
Epsilon
Year Founded
1969
HQ Location
Irving, TX
Twitter
@EpsilonMktg
6,536 Twitter followers
LinkedIn® Page
www.linkedin.com
10,977 employees on LinkedIn®
Ownership
NYSE:ADS
edrone
(241)4.8 out of 5
8th Easiest To Use in E-Commerce Personalization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store ope

    Users
    • CEO
    • Owner
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 73% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • edrone Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    29
    Ease of Use
    25
    Helpful
    19
    Intuitive
    15
    Automation
    12
    Cons
    Learning Curve
    6
    Learning Difficulty
    5
    Missing Features
    5
    Data Management Issues
    4
    Email Management Issues
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • edrone features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    User Data
    Average: 8.6
    9.3
    Targeting
    Average: 8.6
    9.3
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    edrone
    Year Founded
    2016
    HQ Location
    Krakow, Małopolska
    Twitter
    @edrone_me
    1,527 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    217 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store ope

Users
  • CEO
  • Owner
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 73% Small-Business
  • 26% Mid-Market
edrone Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
29
Ease of Use
25
Helpful
19
Intuitive
15
Automation
12
Cons
Learning Curve
6
Learning Difficulty
5
Missing Features
5
Data Management Issues
4
Email Management Issues
4
View All Pros and Cons
edrone features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.2
User Data
Average: 8.6
9.3
Targeting
Average: 8.6
9.3
Content
Average: 8.8
Seller Details
Seller
edrone
Year Founded
2016
HQ Location
Krakow, Małopolska
Twitter
@edrone_me
1,527 Twitter followers
LinkedIn® Page
www.linkedin.com
217 employees on LinkedIn®
NotifyVisitors
(325)4.8 out of 5
3rd Easiest To Use in E-Commerce Personalization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.

    Users
    • Search Engine Optimization Executive
    • Search Engine Optimization Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • NotifyVisitors Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    145
    Helpful
    145
    Automation
    133
    Customer Engagement
    110
    Customer Support
    110
    Cons
    Learning Curve
    61
    Missing Features
    53
    Expensive
    49
    Limited Customization
    40
    Limited Features
    36
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • NotifyVisitors features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    User Data
    Average: 8.6
    9.4
    Targeting
    Average: 8.6
    9.4
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NotifyVisitors
    Year Founded
    2011
    HQ Location
    Delhi, IN
    Twitter
    @notifyvisitors
    852 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    59 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.

Users
  • Search Engine Optimization Executive
  • Search Engine Optimization Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 68% Small-Business
  • 29% Mid-Market
NotifyVisitors Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
145
Helpful
145
Automation
133
Customer Engagement
110
Customer Support
110
Cons
Learning Curve
61
Missing Features
53
Expensive
49
Limited Customization
40
Limited Features
36
View All Pros and Cons
NotifyVisitors features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.4
User Data
Average: 8.6
9.4
Targeting
Average: 8.6
9.4
Content
Average: 8.8
Seller Details
Seller
NotifyVisitors
Year Founded
2011
HQ Location
Delhi, IN
Twitter
@notifyvisitors
852 Twitter followers
LinkedIn® Page
www.linkedin.com
59 employees on LinkedIn®
WebEngage
(726)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    149
    Helpful
    92
    Journey Creation
    92
    Customer Support
    88
    Analytics
    85
    Cons
    Missing Features
    56
    Learning Curve
    44
    Slow Performance
    42
    Poor Customer Support
    41
    Limited Features
    35
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WebEngage features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    User Data
    Average: 8.6
    8.7
    Targeting
    Average: 8.6
    8.2
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,108 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    386 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 28% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
149
Helpful
92
Journey Creation
92
Customer Support
88
Analytics
85
Cons
Missing Features
56
Learning Curve
44
Slow Performance
42
Poor Customer Support
41
Limited Features
35
View All Pros and Cons
WebEngage features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.7
User Data
Average: 8.6
8.7
Targeting
Average: 8.6
8.2
Content
Average: 8.8
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,108 Twitter followers
LinkedIn® Page
www.linkedin.com
386 employees on LinkedIn®
Experro
(28)4.9 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, disc

    Users
    No information available
    Industries
    • Information Technology and Services
    • Apparel & Fashion
    Market Segment
    • 86% Mid-Market
    • 11% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Experro Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    20
    Features
    15
    Analytics
    12
    Efficiency
    12
    Personalization
    12
    Cons
    Poor Documentation
    3
    Complex Setup
    2
    Lack of Educational Resources
    2
    Lack of Tutorials
    2
    Learning Curve
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Experro features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.2
    9.9
    User Data
    Average: 8.6
    9.6
    Targeting
    Average: 8.6
    10.0
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    RapidOps, Inc.
    Year Founded
    2008
    HQ Location
    Charlotte, North Carolina
    Twitter
    @rapid_ops
    1,012 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    339 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, disc

Users
No information available
Industries
  • Information Technology and Services
  • Apparel & Fashion
Market Segment
  • 86% Mid-Market
  • 11% Small-Business
Experro Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
20
Features
15
Analytics
12
Efficiency
12
Personalization
12
Cons
Poor Documentation
3
Complex Setup
2
Lack of Educational Resources
2
Lack of Tutorials
2
Learning Curve
2
View All Pros and Cons
Experro features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.2
9.9
User Data
Average: 8.6
9.6
Targeting
Average: 8.6
10.0
Content
Average: 8.8
Seller Details
Seller
RapidOps, Inc.
Year Founded
2008
HQ Location
Charlotte, North Carolina
Twitter
@rapid_ops
1,012 Twitter followers
LinkedIn® Page
www.linkedin.com
339 employees on LinkedIn®
Brevo Marketing Platform
(2,476)4.5 out of 5
Optimized for quick response
13th Easiest To Use in E-Commerce Personalization software
View top Consulting Services for Brevo Marketing Platform
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 84% Small-Business
    • 12% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Brevo is a marketing pack that includes email support, CRM, and automation tools, designed to streamline marketing processes and boost sales.
    • Reviewers frequently mention the user-friendly nature of Brevo, its affordability, high email delivery rate, and the ease of creating and managing email templates.
    • Users reported issues with Brevo's less flexible template designs, complex workflow lacking sophisticated automation capabilities, and concerns about deliverability where messages sometimes land in spam.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Brevo Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    439
    Features
    266
    Email Marketing
    248
    Customer Support
    203
    Email Management
    198
    Cons
    Missing Features
    131
    Limited Features
    108
    Limited Customization
    78
    Expensive
    76
    Email Issues
    73
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Brevo Marketing Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    User Data
    Average: 8.6
    8.5
    Targeting
    Average: 8.6
    8.3
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Brevo
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @brevo_official
    16,059 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    788 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 84% Small-Business
  • 12% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Brevo is a marketing pack that includes email support, CRM, and automation tools, designed to streamline marketing processes and boost sales.
  • Reviewers frequently mention the user-friendly nature of Brevo, its affordability, high email delivery rate, and the ease of creating and managing email templates.
  • Users reported issues with Brevo's less flexible template designs, complex workflow lacking sophisticated automation capabilities, and concerns about deliverability where messages sometimes land in spam.
Brevo Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
439
Features
266
Email Marketing
248
Customer Support
203
Email Management
198
Cons
Missing Features
131
Limited Features
108
Limited Customization
78
Expensive
76
Email Issues
73
View All Pros and Cons
Brevo Marketing Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.7
User Data
Average: 8.6
8.5
Targeting
Average: 8.6
8.3
Content
Average: 8.8
Seller Details
Seller
Brevo
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@brevo_official
16,059 Twitter followers
LinkedIn® Page
www.linkedin.com
788 employees on LinkedIn®
SAP Emarsys
(542)4.3 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

    Users
    • CRM Manager
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 51% Mid-Market
    • 22% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SAP Emarsys is a marketing automation platform designed to facilitate personalized customer experiences across various channels, including email, SMS, social media, and the web.
    • Reviewers appreciate the platform's intuitive interface, comprehensive analytics, effective campaign management features, and the ability to create personalized customer experiences across various channels.
    • Users mentioned that the platform can be difficult to customize without technical expertise, some features have a steep learning curve, and integration with external systems or data sources can be time-consuming.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SAP Emarsys Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    69
    Automation
    57
    Features
    55
    Helpful
    44
    Personalization
    42
    Cons
    Learning Curve
    39
    Missing Features
    38
    Difficult Learning
    32
    Not Intuitive
    28
    Complexity
    27
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SAP Emarsys features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    User Data
    Average: 8.6
    8.8
    Targeting
    Average: 8.6
    8.4
    Content
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    297,344 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    135,108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

Users
  • CRM Manager
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 51% Mid-Market
  • 22% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SAP Emarsys is a marketing automation platform designed to facilitate personalized customer experiences across various channels, including email, SMS, social media, and the web.
  • Reviewers appreciate the platform's intuitive interface, comprehensive analytics, effective campaign management features, and the ability to create personalized customer experiences across various channels.
  • Users mentioned that the platform can be difficult to customize without technical expertise, some features have a steep learning curve, and integration with external systems or data sources can be time-consuming.
SAP Emarsys Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
69
Automation
57
Features
55
Helpful
44
Personalization
42
Cons
Learning Curve
39
Missing Features
38
Difficult Learning
32
Not Intuitive
28
Complexity
27
View All Pros and Cons
SAP Emarsys features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.2
8.5
User Data
Average: 8.6
8.8
Targeting
Average: 8.6
8.4
Content
Average: 8.8
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,344 Twitter followers
LinkedIn® Page
www.linkedin.com
135,108 employees on LinkedIn®
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E-Commerce Personalization Topics

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Learn More About E-Commerce Personalization Software

What is E-Commerce Personalization Software?

E-commerce personalization software helps online businesses easily cater their offerings to each specific customer. This may take the form of personalized emails, coupons, or product recommendations. The goal is to increase sales by enticing customers with a personalized experience so they will buy more in a single transaction and become a returning customer.

In many cases, this personalization is fueled by artificial intelligence, taking a customer’s browsing and purchase history and curating personalized recommendations. The tool should also be able to measure the success of its recommendations and other personalization efforts to better refine them in the future.

Key Benefits of E-Commerce Personalization Software

  • Increased customer conversion
  • Insights into customer behavior and customer retention
  • Unified messaging across multiple platforms

Who Uses E-Commerce Personalization Software?

E-commerce personalization software is generally used by online store owners and those creating or marketing e-commerce businesses. Personalization is a perk for customers that encourages increased sales and conversion, but it can also provide data to the business about customer activity and site usage.

Online store owners — For e-commerce business owners, personalization makes their store more attractive to existing customers while also providing multiple opportunities to convert new customers. Given that implementing e-commerce personalization is relatively easy, provided the tool chosen can integrate with your existing store, business owners can get started almost immediately.

Website builders — Those who build e-commerce websites and stores can include personalization to improve the user experience. Depending on how the e-commerce personalization software is implemented, website builders and designers may want to bake it directly into the store itself, rather than relying on an add-on.

Marketers — E-commerce personalization also extends to marketing materials and customer communication, so marketers can also benefit from these tools. By creating personalized marketing campaigns and customer outreach, marketers can ensure they are reaching out to the right people with the right information to more easily convert them to customers.

What are the Common Features of E-Commerce Personalization Software?

Artificial intelligence — Much of e-commerce personalization is fueled by artificial intelligence and machine learning. The software algorithm uses customer data to determine the best possible products and offers for each individual customer by using purchasing data from other customers. The longer the algorithm is in use, the better the recommendations will become.

Product recommendations — One main use of e-commerce personalization software is a “recommended products" display based on a customer’s purchases or viewing history. This will hopefully funnel them into additional purchases or help convert new customers who aren’t quite sure what they are looking for yet.

Personalized messaging — Customers appreciate messaging that feels personal, so being able to automatically generate personalized emails, texts, and other communications helps improve customer service with very little effort. If customers feel that your business cares about them as individuals, they will be more likely to return.

Loyalty management — E-commerce personalization can help build loyalty by creating a better, more personalized customer experience, but it can also help create a loyalty program that rewards customers for returning or referring new customers. Using the data from the personalization engine, customers can be sent offers that cater to their specific interests or rewarded for repeat purchases.

Reports and analytics — Artificial intelligence runs on data, and the more data the better. Since e-commerce personalization solutions run on and collect large amounts of customer data, that data can then be turned into visual reports and other analytics so you can get a bird’s eye view of your customers’ demographics and overall purchasing habits. This can help business owners make better, more informed decisions as they build their business.

Personalized offers and discounts — Using a customer’s purchase history or product viewing history, e-commerce personalization software can potentially send targeted offers and discounts to incentivize a purchase. This combines the personal messaging and product recommendation features to one purpose.

Other features of e-commerce personalization software: A/B Testing, Guided Selling, Mobile Capabilities, Optimization Capabilities, Search, User Data Capabilities, and Web Capabilities.

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