Omnisend
Omnisend is an email and SMS marketing automation platform built for ecommerce from day one. Founded in 2014, it came from a simple observation: mid-sized merchants had the data to personalize, but not the tools. Every feature — from segmentation to automation to reporting — is designed around how online stores actually work. More than 150,000 online brands use Omnisend to turn customer behavior into revenue on autopilot, returning an average of $79 for every $1 spent.* You will find this platform refreshingly boring, in the best way possible. Whether you're just getting started or running a large operation, Omnisend grows with you. 💌 Send newsletters and targeted campaigns Create shoppable emails with a drag-and-drop editor and 250+ ready-made templates. Add coupon codes, insert products automatically, and use Campaign Booster to resend to non-openers with a fresh subject line. 💸 Drive sales on autopilot with ecommerce automations Automations are roughly 2% of all email sends, yet they drive nearly a third of email revenue. Use pre-built flows for cart abandonment, welcome series, browse abandonment, back-in-stock alerts, and post-purchase, or build your own in the no-code Automations Editor. 🎯 Improve your targeting with unlimited segmentation Segment on shopping behavior, purchase history, and engagement, with 30+ ready-made segments and a lifecycle view from new subscribers to loyal VIPs. Lists update automatically as customer data changes. 📱 Combine email with SMS and more channels Add global SMS and web push right next to your emails, in the same platform and the same workflow. There's no need to pay for separate email, SMS, and push apps. 📥 Build your email and SMS lists Collect subscribers with mobile-friendly popups, signup boxes, landing pages, and a Wheel of Fortune. Use exit-intent forms and targeting rules to decide who sees what. ✨ Automate content, personalization, and targeting with AI Generate on-brand copy, subject lines, and preheaders in seconds. Describe a segment in plain language and get it instantly. Recommend products automatically, and find who's about to churn and who your highest-value customers are with RFM analysis. AI is built into every plan, free included, with no add-ons or credits. 🤖 Work from ChatGPT or Claude with Omnisend MCP Connect Omnisend to ChatGPT or Claude, then run performance checks, get segment suggestions, and draft campaigns in one conversation using your real account data. 🎧 24/7 support on every plan Live chat and email around the clock, whichever plan you're on, in 6 languages. From $400/month you also get a dedicated Account Expert. 🚚 Free 5-day migration Switching from Klaviyo or Mailchimp? Our team rebuilds every list, flow, and template in five days, free, including your custom automations. Big-platform features, up to 35% less. Start free and upgrade when you're ready. Every plan includes automation, segmentation, and A/B testing. Omnisend also invites freelancers and agencies to join the partner program, built to help them win more clients and earn industry-leading revenue share on referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ *Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.
Average Rating: 4.6/5.0
Total Reviews: 1,214
How Do G2 Users Rate Omnisend?
- Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
- Reporting: 8.6/10 (Category avg: 8.4/10)
- API Integration: 8.5/10 (Category avg: 8.6/10)
- Marketing Automation: 9.0/10 (Category avg: 8.8/10)
Who Is the Company Behind Omnisend?
- Seller: Omnisend
- Company Website:
- Year Founded: 2014
- HQ Location: Vilnius, Lithuania
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LinkedIn® Page: www.linkedin.com
271 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Owner, CEO
- Top Industries: Retail, Apparel & Fashion
- Company Size: 86% Small, 9% Medium
What Do G2 Reviewers Say About Omnisend?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Omnisend, enabling effortless multichannel marketing without technical expertise.
- Users commend the excellent support provided by Omnisend, appreciating both AI-bot and human representatives.
- Users highlight the excellent customer support from both AI-bots and human representatives at Omnisend.
- Users commend the intuitive automation features of Omnisend, enhancing their email marketing and boosting sales effortlessly.
- Users love the automation capabilities of Omnisend, allowing effortless multichannel marketing and personalized campaigns.
Cons
- Users find Omnisend has limited features and integrations, affecting usability and analysis compared to competitors.
- Users find that Omnisend has missing features and limited integrations, but still value its overall functionality.
- Users find the pricing to be expensive, particularly for SMS, which can lead to increased costs quickly.
- Users find limited customization in email design with Omnisend, wishing for more flexibility and updated templates.
- Users find email design limitations in Omnisend, yearning for more creative templates and greater flexibility.
What Are Recent G2 Reviews of Omnisend?
"Omnisend Makes Email + SMS Campaigns Fast, Reliable, and Easy to Prove ROI"
Rating: 4.5/5.0 stars
— Solomon A.
"Easy Automation Workflows with Ready-Made Shopify Email + SMS Templates"
Rating: 4.0/5.0 stars
— Priyanshu C.
What Are G2 Users Discussing About Omnisend?
- What is Omnisend used for?
- What is Mautic software? - 1 comment, 1 upvote
- How do I choose a marketing automation software? - 1 comment
- Is Omnisend better than Mailchimp? - 3 comments
- What is Omnisend? - 1 comment

