G2

Solomon A.

Digital Marketing Manager

Small-Business (50 or fewer emp.)

10/27/2026

"Omnisend Makes Email + SMS Campaigns Fast, Reliable, and Easy to Prove ROI"

4.5/5

What do you like best about Omnisend?

I use Omnisend as Digital Marketing Manager at Yebehir Marketing to run email and SMS campaigns for our e-commerce clients, and have for about five months.

The drag-and-drop editor and product blocks save me hours each week. I pull products straight from a client’s store into an email instead of copying images, prices, and links by hand, so a promotional campaign that used to take half a day now takes about an hour.

The WooCommerce integration syncs customers, orders, and products automatically, so I never upload contact lists manually, and purchase data flows straight into segments and automations. The pre-built automations for welcome series, abandoned carts, and post-purchase follow-ups run reliably in the background. The abandoned cart flow in particular recovers sales we used to lose, and deliverability has been consistent.

The revenue reports show exactly what each campaign and automation earns, which makes proving ROI to clients simple. For the price, having email and SMS in one tool is strong value compared to paying for separate platforms.

Onboarding was quick, and live chat support answered my segmentation questions within minutes. The AI subject line and text assistant gives me solid first drafts, and testing its suggestions has improved our open rates.

An unexpected benefit was segmenting by purchase history. Repeat-buyer offers sent to past customers outperformed our general promotions noticeably. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The automation builder works well for standard flows, but building more complex logic with multiple conditions and branches feels limited. When I tried to create a flow that split customers by both purchase category and engagement level, I had to build workarounds with extra segments instead of handling it in one workflow.

Template customization can also be restrictive. The drag-and-drop editor is fast for standard layouts, but fine-tuning spacing or mobile rendering sometimes needs more control than the editor gives, and I’ve had to test several times to get an email looking right on phones.

Pricing scales quickly as contact lists grow, and SMS credits add up, which matters for smaller clients with tight budgets. Reporting covers the essentials well, but deeper analysis, such as comparing customer lifetime value across segments, means exporting data to spreadsheets.

The AI writing assistant is useful for first drafts, but the copy can feel generic, so I always rewrite it to match each client’s brand voice.

None of these are deal-breakers. More flexible automation logic and deeper reporting would make Omnisend even stronger for agencies managing multiple clients. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Before Omnisend, our clients’ email marketing was scattered. We sent campaigns from basic newsletter tools, managed SMS separately, and manually exported customer lists from their online stores. Follow-ups like abandoned cart reminders either didn’t happen or were sent by hand, so sales slipped through.

Omnisend brings email, SMS, automation, and store data together in one platform. Because customer and order data syncs automatically, we target people based on what they actually bought or browsed, not one generic list. Automated welcome, abandoned cart, and post-purchase flows now run without daily effort, recovering sales and keeping customers engaged between campaigns.

This has cut the time I spend building and sending campaigns significantly, so I can manage more clients without extra staff. The revenue reporting also changed our client conversations. Instead of reporting opens and clicks, I show how much revenue each campaign and automation generated, which makes it easier to justify budgets and retain clients.

Overall, Omnisend turned email and SMS from a manual, occasional task into a consistent revenue channel for our clients. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Managing email, SMS, automations, and store data in one place is exactly how Omnisend is meant to work, and it sounds like it's paying off for your clients in a real, measurable way. Cutting a campaign build from half a day to an hour, recovering abandoned carts consistently, and walking into client conversations with actual revenue numbers instead of open rates — that's a meaningful shift. The feedback on automation branching and template control is noted; these are areas we take seriously as more agencies like yours push the platform further. Really appreciate the level of detail here, it genuinely helps us understand where to keep improving.