G2

Verified User in Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

8/17/2021

"A complex automation platform for Email, SMS and web push notifications"

5/5

What do you like best about Iterable?

I have been working with Iterable for a year now and I the features we value the most are:

- Catalogs to manage our translations and products. We have presence in over 17 markets and this makes our Marketing team autonomous from the Dev team.

- Custom events to trigger workflows: we use Google Tag Manager to send events and trigger workflows.

- Datafeeds to call endpoints and send the right content to each user.

- 360 user profile, with user data, events and channel subscriptions.

- Drag and drop editor that allows our Marketing team to create cool templates without the need of an HTML/CSS developer.

All these features helps to personalize and segment your audience to a point that you can target them with specific and relevant content at the right time, and what I really appreciate is that we can create a lot of campaigns and workflows with independence from our Developers team. Review collected by and hosted on G2.com.

What do you dislike about Iterable?

The possibilities of the Drag and Drop editor are limited. This makes sense because is a third-party solution but it is something that might be improved in the future. We would also like to be able to use a filter in the workflows based on a datafeed answer, to be able to segment in real time. Review collected by and hosted on G2.com.

Recommendations to others considering Iterable:

I advice Iterable for companies in need of deep personalization and customization. Review collected by and hosted on G2.com.

What problems is Iterable solving and how is that benefiting you?

We have improved our personalization and automation, creating new campaigns to contact our users in all the steps of the funnel. The main problem we had with other platforms was that we had a big dependence on the Developers team and this made the cost of new campaigns higher. With Iterable, now our Marketing team can segment, test and improve our email without the need of a dev. This saved us money in salaries and improved our quality of communication, allowing us to test A/B a lot of features, automations and specific email details, such as subjects, content and CTAs. Review collected by and hosted on G2.com.