I like that Listrak is built specifically for revenue-focused e-commerce teams, not just general marketers. It ties every campaign to customer behavior and sales, making our team more effective. I really appreciate how intuitive the journey builder is, allowing us to create multi-step, cross-channel flows (email + SMS + push) without needing a developer. Features like cart abandonment, browse recovery, win-back, and post-purchase sequences are easy to visualize, edit, and optimize. It's powerful yet not overly technical, so we can iterate quickly without waiting on IT. Listrak helps us segment audiences based on behavior, purchase history, and engagement, and its product recommendation features have increased our average order value.

I like how Listrak is deeply built for e-commerce, especially for B2B and wholesale workflows. It doesn't just do generic email marketing; it solves real problems we face daily with our OroCommerce store. The automation for abandoned cart, browse recovery, and post-purchase journeys is incredibly reliable and effective right out of the box. It has saved us so much manual work and recovered a lot of sales that would have otherwise been lost. I also really appreciate how well it segments B2B buyers based on order behavior, spending tiers, and product preferences—so we can send truly relevant messages instead of generic blasts.

Listrak is very easy to use, but if you ever need help using the platform or finding something, their support team and our specific contact, Lindsay is amazing!