What I like most about Listrak is how easy it makes managing our email & sms marketing program. The email editor is intuitive and makes it possible to create professional-looking emails quickly, which is especially helpful when managing a busy campaign calendar.

The integration with our ERP through Listrak’s API has also been seamless. It runs reliably in the background, and I’ve never experienced a slowdown in performance—even during high-volume periods like Black Friday and Cyber Monday.

Their support is another standout. My account rep is extremely responsive and helpful, and I’ve had the same experience with Listrak’s general support team. Support tickets are managed through Jira. Response times are consistently fast, questions are addressed thoroughly, and I’ve yet to have a bad support experience.

Overall, Listrak has been a reliable platform for the last 3+ years. Review collected by and hosted on G2.com.

Some of the functionality I’d like to see improved may already be addressed as our account transitions to Listrak’s new platform. A few areas that could be more flexible include retaining Audience names within saved email broadcasts, saving multiple split-test segments without overwriting previous ones, and being able to save a split test while it’s still being built. I’d also like more filtering options for SMS broadcasts, particularly the ability to filter based on specific SKUs purchased. Review collected by and hosted on G2.com.