Listrak Reviews & Product Details

The support team has been responsive and helpful throughout our transition to Listrak. We appreciate the segmentation, automation, and reporting tools.

The customer support has been the highlight for us. The team is responsive, approachable, and helpful with onboarding and campaign guidance. The automated flows (Journey Hub), alerts and messages our customers receive look polished and beautifully designed - a noticeable improvement over our previous platform. Review collected by and hosted on G2.com.

Adding images to emails takes a few extra steps, as we need to upload them to the library and then search for them in the email editor. Product recommendations can also be a little tricky to set up, but it’s manageable. Apart from that, there is nothing else that we dislike!! Review collected by and hosted on G2.com.

What I like most about Listrak is how easy it makes managing our email & sms marketing program. The email editor is intuitive and makes it possible to create professional-looking emails quickly, which is especially helpful when managing a busy campaign calendar.

The integration with our ERP through Listrak’s API has also been seamless. It runs reliably in the background, and I’ve never experienced a slowdown in performance—even during high-volume periods like Black Friday and Cyber Monday.

Their support is another standout. My account rep is extremely responsive and helpful, and I’ve had the same experience with Listrak’s general support team. Support tickets are managed through Jira. Response times are consistently fast, questions are addressed thoroughly, and I’ve yet to have a bad support experience.

Overall, Listrak has been a reliable platform for the last 3+ years. Review collected by and hosted on G2.com.

Some of the functionality I’d like to see improved may already be addressed as our account transitions to Listrak’s new platform. A few areas that could be more flexible include retaining Audience names within saved email broadcasts, saving multiple split-test segments without overwriting previous ones, and being able to save a split test while it’s still being built. I’d also like more filtering options for SMS broadcasts, particularly the ability to filter based on specific SKUs purchased. Review collected by and hosted on G2.com.

I really like Listrak for how easy it is to create emails and journeys. The email creator is simple to understand and use. It's also great that the tracking software helps us know if the changes we make to our campaigns are helping or hurting. The customizable Journeys feature, known as Nextgen, is another highlight, and it's very effective at reporting revenue and response. Christie (our CSM) is worth her weight in gold, so helpful and smart! Review collected by and hosted on G2.com.

There are quite a few things that could be improved with Listrak. First, there are a lot of old tools and tracking menu items that seem unnecessary, although they are working on new dashboards to fix this. I'd appreciate if the standard learning resources were as helpful as their live webinars, which I really like. It would also be nice to have more AI features like the competition offers, especially for creating automated workflows or journeys. The learning curve for Journeys is pretty steep for beginners. Finally, I'd like the email composer to offer more robust features with better options for mobile view and dark mode since the mobile emails often look clunky and outdated. I really wish there was a full "Listrak Academy" of classes, videos, and specialized trainings that I could take and learn all the features it has to offer - I see the "resources" section, but maybe setting these resources up in different packages for different jobs/roles at a company? Review collected by and hosted on G2.com.

Listrak is easy to use, and it continues to grow in ways that meet our company’s needs as well as the end user’s. On top of that, the Listrak team has always been helpful whenever we’ve needed support. Review collected by and hosted on G2.com.

The platform can be slow at times, which is frustrating. More recently, we’ve also had emails delayed due to afternoon sends being stuck in the queue. Review collected by and hosted on G2.com.

Continued enhancements and refinements, stability, consistency, and several paths for marketing via different channels. Review collected by and hosted on G2.com.

I will say that often I am a bit letdown that some new features that launch are locked behind a paywall. Review collected by and hosted on G2.com.

I really like the customization of emails that Listrak offers, which is key for tailoring content to different audiences. I appreciate having an account rep who helps with any issues or guidance I need. The recommender feature is great for personalization of email product recommendations for customers. I gave Listrak a 10 out of 10 when asked how likely I am to recommend it to a friend or colleague. The high recommendation score implies that I'm quite satisfied with what Listrak offers. Review collected by and hosted on G2.com.

The content and media library works slowly and causes delays in my work. Review collected by and hosted on G2.com.

Their account managers are very responsive. Review collected by and hosted on G2.com.

Don't always look deep into the metrics. I often have to find issues before they do. Review collected by and hosted on G2.com.

I really appreciate the very helpful team of account managers, training, and support at Listrak. The easy setup with well-rounded support was a highlight for me. I also liked the better pricing model, which was one reason we switched to Listrak. Review collected by and hosted on G2.com.

Some reporting capabilities that we used to have from another platform are missing, and there are too many steps to get to where you want to go or what you want to do. For email, there is no easy way to report on signups by source and store. Review collected by and hosted on G2.com.

I like Listrak’s Magento integration and segmentation. It’s easy and fun to use, and the support is great. I also value its customer base and AI features like product recommendations. Setup was pretty easy, though we hit a few hiccups with Cloudflare security blocking API calls before we figured it out. Review collected by and hosted on G2.com.

I wish Listrak had an MCP server or something so I could use it more easily with Claude or ChatGPT. Setup was pretty easy, but I ran into some hiccups when Cloudflare security blocked some API calls; we got it figured out. Review collected by and hosted on G2.com.

Listrak is very user-friendly and easy to navigate. I’m still getting used to the new interface, but so far I haven’t run into any issues. With the platform update, some parts of scheduling a message changed, and I actually thought those updates were great. The support team always responds in a timely fashion. Our account manager, Ryan Ogurcak, provides excellent support, and it’s always a pleasure to speak with. Review collected by and hosted on G2.com.

I cannot easily navigate to different lists from the homepage. Review collected by and hosted on G2.com.