Listrak Reviews & Product Details

I like that Listrak's platform is fast, making creating emails or reviewing analytics a breeze. The user interface is clean, organized, and user-friendly, so I don't have to search through many pages to get where I need to go. Its design is efficient and helps me do my job faster. Their team is wonderful, knowledgeable, and always very helpful. The platform is also easy to use and has a great UI. Additionally, when adding additional worklists, it's pretty simple and self-explanatory. Review collected by and hosted on G2.com.

Better integrations with mobile app. We use it solely for email and as it's not a mobile app first platform we still need to upload our audience segments rather than being able to build them within Listrak. Listrak does have great filters for audience segmentation but it's mostly email related, which is great but also limiting. Review collected by and hosted on G2.com.

I particularly appreciate the ease with which one can create complex automation workflows. The drag-and-drop interface is very visual and intuitive, allowing us to set up effective retargeting campaigns without needing advanced technical skills. The direct integration of Listrak with our Magento e-commerce platform is essential for synchronizing our product catalogs, order history, and managing abandoned carts. Review collected by and hosted on G2.com.

The Listrak interface is very rich, which means that getting used to it can take a bit of time at first. It takes time to master all the subtleties of the platform and navigate smoothly between the different menus. A slightly more modern and streamlined interface would be welcome. Review collected by and hosted on G2.com.

I like the great account management support and that Listrak is a good partner to have. I also appreciate the straightforward use of the software as it allows me to focus on my role's responsibilities as a marketer. Review collected by and hosted on G2.com.

Listrak feels complex and at times confusing, particularly in using lists versus segments. The user interface isn't very intuitive, which means I often have to rely on the Account Manager for support, even though it's supposed to be a self-service tool. It also requires quite a bit of technical knowledge to perform certain actions and processes. The WYSIWYG interface can be limiting at times. Review collected by and hosted on G2.com.

Listrak is very easy to use, but if you ever need help using the platform or finding something, their support team and our specific contact, Lindsay is amazing! Review collected by and hosted on G2.com.

I’d say the only issue is the limited space available when uploading assets to the platform for email or SMS. Review collected by and hosted on G2.com.

They have experts that help with everything, from the initial onboarding through maintenance and growing your lists or holiday planning. The platform is easy to navigate and use. The implementation was super easy thanks to their team. Integrating them to our sites was super easy for our development team. They have 24-hour support, so the US, CA and EU team can always reach out if they need help. We typically send 1-2 emails a week, and 1 SMS. Review collected by and hosted on G2.com.

I really don't have anything to say here, there are some features that I suggest (rarely) and usually they are already in the process of developing them on their roadmap which they actively share with clients. Review collected by and hosted on G2.com.

I use Listrak to run cross-channel campaigns, mainly email campaigns. What I like most is the use of AI features that offer user-based behavior insights, which helps in serving user recommendations based on their past purchase history. The initial setup was seamless, allowing me to get started without much issue. Review collected by and hosted on G2.com.

I find the interface of Listrak complex. For instance, while generating reports, I need to select multiple options to get the specific report. The user interface also seems old and still requires a lot of manual effort. Review collected by and hosted on G2.com.

We really like the ease of use within Listrak. We switched to Listrak a few years ago due to the sunset of Bronto and chose Listrak for a variety of reasons including their dedicated account management that made the transition seemless for us, the dashboarding and the ability to have all of our brands umbrellaed under one account. We use both the email marketing capabilities as well as SMS capabilities on two of our brands. The email builders are super easy to use and list segmenation and creation is also easy within the platform. We love our dedicated account manager that we meet with monthly--she has set up a tracker for us to easily check things off and optimize our campaigns on a regular basis. Review collected by and hosted on G2.com.

We have one custom built site that is integrated into Listrak via API calls. Listrak updates their SSL certs once every quarter and whenever that happens our checkout page breaks on our website which we usually find out about from a customer. It would be nice to know ahead of time about the ssl cert updates but we dont' have any visibility into that. Review collected by and hosted on G2.com.

I value the in-app email builder because its simplicity allows me to make straightforward changes without needing to code, which means I can create a good-looking email quickly. I also appreciate having a representative we can talk to for help, which adds a personal touch to the support experience. Review collected by and hosted on G2.com.

Their new next-gen platform is in beta trial, so the reporting of revenue isn't quite accurate yet, but that's to be expected for a beta program. Review collected by and hosted on G2.com.

One of the most valuable features of Listrak is its heatmap functionality, which provides clear, visual insights into where customers are engaging within each email send. This data is instrumental in identifying what content resonates—and what may need refinement—helping us make more informed, performance-driven decisions.

We also appreciate Listrak’s robust automation capabilities, which allow us to deliver timely, personalized experiences with ease. However, what truly distinguishes Listrak is the exceptional level of customer support. Their team is not only knowledgeable and responsive, but also genuinely committed to our success, consistently providing strategic guidance that enhances our overall marketing efforts. Review collected by and hosted on G2.com.

For more advanced design customization, coding is often required, which may present a challenge for users without technical or development experience. Additionally, setting up new campaign threads can be somewhat complex without the guidance of our dedicated account manager, making hands-on support an important part of the onboarding and ongoing success process. Review collected by and hosted on G2.com.

Listrak has provided the best reporting that we've ever had for email/sms marketing platforms. I can't say enough good things about our Account Manager, as he has been so helpful with every single thing that we've needed help with, makes suggestions (and does the setup) to make improvements, and truly cares about the performance of our programs. Review collected by and hosted on G2.com.

We did not have a great experience with GXP, it was hard to determine the true value that GXP brought. I think we would have had a better experience had we been on Listrak for a longer period of time before hopping right into GXP. Review collected by and hosted on G2.com.