Listrak Reviews & Product Details

The Listrak team goes above and beyond to provide client support 24/7. There are dedicated team members ready to provide solutions and advice for every function of the platform (ex. Triggers, SMS, GXP, etc). There's also a live-chat feature and support via phone. The level on ongoing support is invaluable as we're constantly in a state of growth and testing. We push the limits when it comes to using the platform to its full potential. The team is always happy to accommodate and work through solutions with us. Review collected by and hosted on G2.com.

SMS functionality is lacking. I've used other SMS marketing platforms that are more user-friendly and have more analytic capabilities. The pro of using their SMS platform is that text messages can be used in triggers. Review collected by and hosted on G2.com.

Listrak is by far the best email service provider I have used in 10+ years of email marketing. I've used Bronto, Eloqua and MailChimp extensively, and nothing has compared to Listrak. I love that it is full-service, and they are very knowledgeable about the email marketing space. Their services are comprehensive and their platform is easy to use. They also have a fantastic support team and database full of resources. We loved the initial designs for our emails and pop-up. Any question or concern I've ever had has been dealt with in a timely manner. Review collected by and hosted on G2.com.

I don't believe there are any downsides to using Listrak. After switching to Listrak, our email traffic and revenue has gone up exponentially. Some of the services require a developer for integration, but that is to be expected with a tool like this. Whereas reporting is comprehensive, it is spread out throughout several spots in the dashboard. It could be helpful to have a centralized reporting tool with selectable options. Review collected by and hosted on G2.com.

The Listrak platform is intuitive and user friendly. They’ve made integrating with other partners a quick and painless process. From help desk to account management, they are ready and waiting to help whenever we need it. Review collected by and hosted on G2.com.

Reporting can be a challenge within the tool as all lists are reported on separately. However, the account management team has provided reports for us that we weren't able to get from the tool. As they move forward in SMS there are opportunities to make the SMS platform work similarly to the email platform. Review collected by and hosted on G2.com.

Listrak is extremely user friendly with great reporting. I also really like their Customer Success Managers. We get great feedback and strategy here. Review collected by and hosted on G2.com.

Every time you want to add something on, it's a whole separate segment with new costs. I wish these were tied together and not a new process each time. Review collected by and hosted on G2.com.

The partnership that the Listrak team provides is unparalleled -- The dedicated, knowledgeable team we get to work with everyday enables us to successfully implement any/all email-related campaigns. They are a phone call away for any questions we may have or any assistance we may need. Listrak is a true partner that brings our ideas to life through hands-on training, thorough instruction and strategic conversation. The platform itself is intuitive, marketer-friendly and easy to use. Building emails, audiences, campaigns and gathering reporting is very simple thanks to this ESP. Review collected by and hosted on G2.com.

I can honestly say there is not one thing I dislike about working with Listrak or the platform itself. Review collected by and hosted on G2.com.

Knowledge and customer service from Listrak team (both account reps and live chat). Ryan and Valerie are always coming to meetings prepared with insights and ideas for our email programs. In addition, the platform is easy to train new users. Review collected by and hosted on G2.com.

Out of the box reporting could be more robust--especially with automated campaigns. In addition, some reports are limited to a 30 day look back. Review collected by and hosted on G2.com.

Our account manager Kyle works with us on strategy, and execution to make sure we are taking advantage of all the features in Listrak. We have expanded our methods of collecting emails, and providing timely messaging that is personalized to our site visitors - growing our revenue each year. Review collected by and hosted on G2.com.

Some of the advanced conversations features will require technical help to make sure everything works properly. Review collected by and hosted on G2.com.

- Helpful and knowledgable account team who truly wants to support your business and goals.

- Great live chat support

- Robust analytic tools

- Large number of automated campaigns

- Easy to use email builder

- Helpful deliverability team that has guided us in the right direction.

- Magento 2 Integration

- The ability to have all emails in one place/tool. Review collected by and hosted on G2.com.

Honestly, there's not much a dislike. Here are my two biggest pain points:

- The inability to adjust designs between desktop & mobile. For example, hiding images on mobile or centering a button on mobile, but having it left aligned on desktop.

- Within the system you cannot see all your reporting marketing & automated campaigns on one screen. There is a lot of clicking around between the marketing, transactional and conversation data. However, our account manager sends us monthly reporting that gives us all this data within one document which is extremely helpful! Review collected by and hosted on G2.com.

Listrak has several common out-of-the-box solutions that they create for you provided that they have all the data and assets necessary. This includes SCA, welcome series, an alerts suite, and more. These are solutions that you'll want to stand up for your email program and Listrak makes it really easy to do so. The analytics are pretty in-depth and give great insight into KPIs. They're definitely working to improve the platform regularly, and if you want to do something that the platform can't do just yet, they'll usually guide you on a workaround. They also have a great feature that offers predictive audiences who are most likely to open, purchase, click, etc. and we've seen success from using these audiences. The message editor is drag and drop and makes it very easy to build messages, but it also offers an HTML component to add any custom sections. There are dynamic elements available based on segments, which is another big win. Their account managers are very attentive and really want to make sure that you use the platform to its full potential, which is appreciated. Review collected by and hosted on G2.com.

Some parts of the platform that should connect don't, specifically pertaining to analytics. Setting up triggers is complicated and almost always requires the seal of approval from your Listrak rep to make sure that it's set up correctly. They've tried to improve this with workflows, which definitely are an improvement, but it's not quite there yet. The audience builder is slow and has to reload every time something is added. Review collected by and hosted on G2.com.

They are great at prioritizing what is best to focus on - increasing revenue, sessions, and conversion rate. They help identify which projects will have the biggest impact on your business. Review collected by and hosted on G2.com.

Listrak reporting isn't intuitive. It feels cumbersome at times and hard to navigate.

Luckily, I have an amazing account manager, Lindsay, who is always available to help me figure out how to do certain things. Review collected by and hosted on G2.com.

The Listrak team is proactive and solutions focused. They are the true definition of partners with us. Truly knowledgeable account managers, delivery experts and project managers. All of that aside, we can see direct bottomline impact on their solutions and platform Review collected by and hosted on G2.com.

There is nothing I can list as far as dislikes or concerns with Listrak. Review collected by and hosted on G2.com.

Listrak is an ever-evolving company that started out as an Email Service Provider but has grown into a full marketing partner. They are continuously looking for new ways to support our business and to help us drive incremental revenue. Review collected by and hosted on G2.com.

Listrak has begun moving to more of platform based fees rather than fees for each and every functional tool which I appreciate. Review collected by and hosted on G2.com.

My company has used Listrak as our email service provider for two years and we are very pleased with the platform. I appreciate that the lists are kept separate, making the analytics and contacts differentiated. I also find the Conversation Editor intuitive, and enjoy the Visual Analytics option to quickly view conversation performance such as total entries and message revenue. Creating professional-looking messages is a breeze with various drag-and-drop elements and options for personalization. I meet with our designated account representative bi-weekly and find these calls incredibly helpful in strategizing program improvements. Whenever I experience an issue or have a question, the Live Chat support team always responds quickly and is helpful in providing the best solution. I would recommend Listrak to any company looking for a simple, straightforward email service provider. The platform, combined with its knowledgeable and passionate staff, make for a great partner. Review collected by and hosted on G2.com.

Sometimes creating specific segments can be a bit tedious, but I would say that is just the nature of this task. Aside from that, we have not come across any other negatives. Review collected by and hosted on G2.com.

Feedback has purpose and we are constantly improving our sends while analyzing the data as a team to implement move forward strategies. Bi-weekly meetings are thorough and we are often challenged with ways to improve our business--Listrak has solutions. Prompt and well informed responses from live chat as well as phone conversations with help desk. Review collected by and hosted on G2.com.

I am unable to work with some of the email templates/content buckets and do not have experience with HTML. I find the platform a little confusing to use. I also have tech problems when using on Safari (sometimes have issues on Chrome as well). Review collected by and hosted on G2.com.

The team is always willing to help and offer up suggestions based on their insights. Additionally, the team has stepped in and helped create automations when bandwidth was tight. Definitely recommend them as an ESP. Review collected by and hosted on G2.com.

Not applicable. Our time with Listrak has been a smooth ride from the beginning. Review collected by and hosted on G2.com.

I like the ease of creating and running my lists and seeing the reporting on how they perform. The system for adding artwork and generating your email is pretty dummy proof and the segmentation area has been very helpful for targeting different customers within our system. We have been able to automate a lot of the emails we were previously sending manually and this saves us time and energy. We have also been able to create new campaigns that we before wouldn't have had the time or man power to implement. Review collected by and hosted on G2.com.

Sometimes it is difficult to find the answers to questions I have on how to do something in the system. I hate to reach out to my rep for menial questions, though I know he is available. I feel like the answers are probably available in the support system, but navigating it can be a bit confusing. I'm also not crazy about the limit size for media uploads. It is difficult for us to host our own images for our emails and we always seem to reach our capacity and ask for more space within a few months, otherwise we would have to delete that data fairly frequently. Review collected by and hosted on G2.com.

Our company has been using Listrak since moving from a prior ESP in 2014. Our main reasons for switching to Listrak was to improve upon the prior ESP's shortcommings. At Listrak we found improved (and faster) reporting, an easier to use automated workflow tool and improved customer service. Besides these improvements, Listrak brought experience in the ecommerce category. The majority of our revenue is generated through ecommerce related email. Besides using Listrak for ecommerce emails we also send regular editorial newsletters and emails on behalf of our sponsors.

Listrak's back-end tools are the best we've used vs the three other vendors we have experienced. We currently use another ESP for one of our brands (required because of a third-party arrangment) and we wish we could switch from that system to Listrak which is far easier to use. We find the back-end systems easy to manage. The Composer tool was a huge improvment over their already useful editor. Our digital team are experienced coders, however the Composer greatly reduced the time to design email with it's simple drag/drop platform. It also allowed less sophisticated folks (like me) to quickly and easily create emails. The segmenting/audience tool is simple and intuitive (they have recently launched a new interface which makes it even easier to use).

Listrak's technical support team is easily accessible via chat, phone or email and they respond quickly.

Along the way we've added several of Listrak's solutions: email capture, product recommender and SMS. These have proven effective in driving revenue and growing our list.

In summary, Listrak is innovative, listens to customer needs, has a high-touch customer service and support team and highly values their relationships with their clients. They are a good vendor and partner for our business. Review collected by and hosted on G2.com.

The new email capture system (Pop-up Pro) is a significant improvement over the previous mechanism but it really could use additional features like A/B testing.

We had one experience with their strategic services 4 years ago and it just didn't work well for us. Despite that experience, I've been told they have new team members and we're set to try them again in the next month. Review collected by and hosted on G2.com.

I love their CRM tool which enables you to view data on your segments and right click on any graph to automate that segment for future marketing. I also love their drag and drop journey building tool. It is easy to use, pause, and update our journeys.

In addition, their account team is extremely responsive, professional, and creative at solving our organization's marketing problems. Jon Sanville has been an excellent account manager who has been able to help us take our brands into the future with personalization. Review collected by and hosted on G2.com.

Accessing raw database data is not easy. Other marketing/CRM platforms enable us to use SQL to access the raw data. Listrak requires us to go through their support department, especially on large queries. Review collected by and hosted on G2.com.

The Listrak platform is very user friendly. Additionally, the customer support is exceptional. The IT team is responsive and professional. Likewise our representative, Cody Johnson, is extremely hands-on and helpful in all aspects of our email marketing program. Learning the platform was easy and intuitive. The Onboarding with Listrak was a smooth process, heavily assisted by the Listrak team. We are constantly reviewing performance of current strategies and adjusting if needed. We are also about to implement a new feature to our platform, SMS, and are looking forward to future success of this tool. Review collected by and hosted on G2.com.

The audience filtering is a bit cumbersome, but improvements are being implemented. Additionally the conversations are bit complex, but the workflow tool should also address this issue. We will be looking forward to using the workflow in the future for both our email campaigns and the SMS tool we will be using shortly Review collected by and hosted on G2.com.

My account rep is wonderful. I love the ability to analyze how each message performed. I also love the product recommendation blocks, and ability to filter out customers based on location and purchase history. Deliverability of our emails has greatly improved since we switched to them from Mailchimp. There's simply no comparison to how much more effective the Listrak platform is. We've also been able to grow our list with their Pop Up pro. The email creator is also super easy to use and makes creating my weekly emails a breeze. Review collected by and hosted on G2.com.

It is definitely an investment, but the ROI makes it worth it! There is definitely a learning curve when getting started and I'm sometimes concerned that I'm not using each aspect of the program as effectively as I should be, but my rep has been wonderful in helping me. Their whole team is super supportive and always available to offer assistance. Their tech support team is also great for troubleshooting issues as well. Additionally, their annual conference offers courses for how use certain parts of the platform. Review collected by and hosted on G2.com.

Not only does Listrak deliver amazing results but they provide a family oriented business model and have dedicated resources that are a welcome extension to internal members. You're not just signing up for another platform - it's a partnership the entire way. Review collected by and hosted on G2.com.

I have been working with Listrak over two years now and I honestly cannot think of anything negative. Review collected by and hosted on G2.com.

Listrak is always happy to jump in and help me with my email program whenever I need. Whether I'm going on vacation and need additional support for my back-up, or I need assistance figuring out/solving a technical issue, they are ready to assist in any way they can. My account manager listens and helps me problem solve whenever an issue arises. They are constantly working on and improving the tools they offer. They listen to what their customers are asking for, and make changes based on the needs of their clients. I have made several 'feature requests' myself that have been implemented in the tool. I feel like I have a partner who listens and is in this with me. Review collected by and hosted on G2.com.

There isn't much I dislike. Occasionally a response will take longer than I would like, but they always have a support line if I truly need an immediate answer. Review collected by and hosted on G2.com.

The platform is extremely easy to use. The data is accessible. Their account management team is focused on growth and available 24/7. There is so much more to it than just an ESP (predictive analytics, recommended products on site and in email, SMS, CRM and more). We have used them for three years now and we couldn't be happier. We switched from using Bronto and by utilizing Listrak's Composer Tool, we saved roughly 4 hours per day on building emails because their email builder is so intuitive. I also like that they're family owned and and never satisfied with the status quo. They are always pushing to new heights and adding new capabilities. For example, they just released a new, intuitive, automated email trigger campaign tool that is right up there with the best of ESPs.

One final thing, they care about their clients, especially during the current COVID-19 crisis. They recently introduced a new project called Bounce Back, which is a program that any of their interested clients can take advantage of. Clients get their SMS and GXP programs at little cost for the sole purpose of helping struggling clients rebound. I can't speak to many vendors willing to do that for their clients. Listrak does and that's why I highly recommend them. Review collected by and hosted on G2.com.

Nothing. Using Listrak is the best part of my day. I have rarely come across issues using their platform and if there is, their online chat is great. There has never been a problem they can't solve. Review collected by and hosted on G2.com.