# Best Enterprise Real Estate CRM Software *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)* Products classified in the overall Real Estate CRM category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Real Estate CRM to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Real Estate CRM category. In addition to qualifying for inclusion in the Real Estate CRM Software category, to qualify for inclusion in the Enterprise Business Real Estate CRM Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. ## Top Real Estate CRM Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [REsimpli](https://www.g2.com/products/resimpli/reviews) | 4.9/5.0 (381 reviews) | Investor lead pipelines with built-in drip automation | "[Comprehensive CRM Solution with Instant Results](https://www.g2.com/survey_responses/resimpli-review-12811973)" | | 2 | [Zillow Premier Agent](https://www.g2.com/products/zillow-premier-agent/reviews) | 2.2/5.0 (55 reviews) | Zillow-native lead capture with visibility costs | "[Great exposure and client leads for real estate professionals](https://www.g2.com/survey_responses/zillow-premier-agent-review-11793748)" | | 3 | [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5.0 (1,480 reviews) | Agent database automation with integrated back office | "[Effortless Lead Management with BoldTrail](https://www.g2.com/survey_responses/boldtrail-review-12913989)" | | 4 | [Luxury Presence](https://www.g2.com/products/luxury-presence/reviews) | 4.3/5.0 (24 reviews) | Luxury-branded websites with SEO-driven lead generation | "[A Beautiful, High-Performing Real Estate Website Platform](https://www.g2.com/survey_responses/luxury-presence-review-12007999)" | | 5 | [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews) | 4.2/5.0 (115 reviews) | Relationship follow-up reminders with contact bucketing | "[Powerful CRM ](https://www.g2.com/survey_responses/contactually-by-compass-review-1445833)" | | 6 | [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) | 4.6/5.0 (114 reviews) | Real estate lead distribution and follow-up automation | "[Efficient CRM with Seamless Integration](https://www.g2.com/survey_responses/follow-up-boss-review-12709107)" | | 7 | [Rechat](https://www.g2.com/products/rechat/reviews) | 4.6/5.0 (68 reviews) | All-in-one CRM, marketing, and listing workflows | "[Rechat | User-Friendly with Powerful Email Automation, Branding Control, and Great Support](https://www.g2.com/survey_responses/rechat-review-12799993)" | | 8 | [ResMan](https://www.g2.com/products/resman/reviews) | 4.8/5.0 (416 reviews) | — | "[Effortless Management with Stellar Support](https://www.g2.com/survey_responses/resman-review-12873879)" | | 9 | [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5.0 (564 reviews) | Automated buyer lead nurture with website activity tracking | "[User-Friendly that keeps clients engaged](https://www.g2.com/survey_responses/boomtown-review-7955665)" | | 10 | [BoldTrail BackOffice](https://www.g2.com/products/boldtrail-backoffice/reviews) | 4.3/5.0 (162 reviews) | — | "[Organized and Efficient, Yet Needs Customization](https://www.g2.com/survey_responses/boldtrail-backoffice-review-12586000)" | ## How Many Real Estate CRM Software Products Does G2 Track? **Total Products under this Category:** 293 ### Category Stats (Jul 2026) - **Average Rating**: 4.31/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: ActivePipe (+1.29%) - Among all products in this category, ActivePipe recorded the largest rating increase compared to last month *Last updated: July 01, 2026* ## How Does G2 Rank Real Estate CRM Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 6,600+ Authentic Reviews - 293+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Real Estate CRM Software Is Best for Your Use Case? - **Best for Small Businesses:** [REsimpli](https://www.g2.com/products/resimpli/reviews) - **Best for Mid-Market:** [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - **Best for Enterprise:** [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - **Highest User Satisfaction:** [REsimpli](https://www.g2.com/products/resimpli/reviews) - **Best Free Software:** [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) --- **Sponsored** ### Lofty Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=339&secure%5Bchosen_at%5D=2026-07-01T20%3A29%3A51Z&secure%5Bdisplayable_resource_id%5D=339&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=339&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=46501&secure%5Bresource_id%5D=339&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-crm%2Fenterprise&secure%5Btoken%5D=9ed255382d0af61e4c92067a73f7a1f531ba3a00d0f39bded17def3a6c2af79f&secure%5Burl%5D=https%3A%2F%2Flofty.com%2F%3FfromEmail%3Dtrue%26utm_source%3DG2&secure%5Burl_type%5D=book_demo) --- ## What Are the Top-Rated Real Estate CRM Software Products in 2026? ### 1. [BoldTrail](https://www.g2.com/products/boldtrail/reviews) BoldTrail combines the Inside Real Estate portfolio of solutions into one cohesive ecosystem, powering and streamlining your workflow to drive maximum productivity. It’s the next generation platform, built to fuel your entire business with powerful technology plus the consultative service, support and community you need to thrive. BoldTrail is not only our new brand, but a new vehicle for Inside Real Estate to combine capabilities, including front office, back office, business intelligence and recruiting, to better serve you, the real estate professional. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,480 **How Do G2 Users Rate BoldTrail?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Lead Management:** 8.8/10 (Category avg: 8.5/10) - **Contact & Account Management:** 8.7/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind BoldTrail?** - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** https://insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE_Blogs (4,863 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (455 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 54% Small-Business, 25% Enterprise #### What Are BoldTrail's Pros and Cons? **Pros:** - Centralization (18 reviews) - Features (15 reviews) - Automation (13 reviews) - Ease of Use (13 reviews) - Lead Generation (12 reviews) **Cons:** - Difficult Usability (10 reviews) - Learning Curve (9 reviews) - Difficult Learning (5 reviews) - Expensive (5 reviews) - Difficult Learning Curve (4 reviews) ### What Do G2 Reviewers Say About BoldTrail? *AI-generated summary from verified user reviews* **Pros:** - Users value the **centralized dashboard** of BoldTrail, facilitating efficient business management and daily planning. - Users commend BoldTrail's **user-friendly features** , robust lead capture, and excellent customer service for seamless integration. - Users value the **near-total automation** of BoldTrail, simplifying lead generation and enhancing productivity. - Users appreciate the **ease of use** with BoldTrail, citing its user-friendly interface and improved features for management. - Users love the **lead capture function** of BoldTrail, finding it efficient and integral for streamlined lead generation. **Cons:** - Users find BoldTrail's **difficult usability** challenging, impacting productivity and causing confusion with its many tools. - Users find the **learning curve steep** due to the overwhelming number of features and complexities to master. - Users find the platform **difficult to learn** , noting its clunky interface hampers high productivity and user-friendliness. - Users find BoldTrail to be **expensive** , seeking more affordable options for lead generation and flexible agent additions. - Users find the **difficult learning curve** hinders productivity and makes mastering BoldTrail's features overwhelming. #### What Are Recent G2 Reviews of BoldTrail? **"[Effortless Lead Management with BoldTrail](https://www.g2.com/survey_responses/boldtrail-review-12913989)"** **Rating:** 5.0/5.0 stars *— Denise H.* [Read full review](https://www.g2.com/survey_responses/boldtrail-review-12913989) --- **"[The site is east to navigate. It surprises me all the time with new functions. ](https://www.g2.com/survey_responses/boldtrail-review-6870651)"** **Rating:** 4.5/5.0 stars *— ellen a.* [Read full review](https://www.g2.com/survey_responses/boldtrail-review-6870651) --- #### What Are G2 Users Discussing About BoldTrail? - [I'm struggling to understand kvCORE's lead generation and nurturing tools. Can someone explain them to me?](https://www.g2.com/discussions/i-m-struggling-to-understand-kvcore-s-lead-generation-and-nurturing-tools-can-someone-explain-them-to-me) - [What is kvCORE used for?](https://www.g2.com/discussions/what-is-kvcore-used-for) - 1 comment - [What is BoomTown used for?](https://www.g2.com/discussions/what-is-boomtown-used-for) - [What is CORE ListingMachine used for?](https://www.g2.com/discussions/what-is-core-listingmachine-used-for) - [What is the meaning of BoomTown?](https://www.g2.com/discussions/what-is-the-meaning-of-boomtown) ### 2. [Market Leader](https://www.g2.com/products/market-leader/reviews) A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents. **Average Rating:** 3.2/5.0 **Total Reviews:** 255 **How Do G2 Users Rate Market Leader?** - **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 8.7/10) - **Lead Management:** 7.6/10 (Category avg: 8.5/10) - **Contact & Account Management:** 7.7/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Market Leader?** - **Seller:** [Market Leader](https://www.g2.com/sellers/market-leader) - **Year Founded:** 1999 - **HQ Location:** Bellevue, WA - **Twitter:** @Market_Leader (11,487 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/327454/ (197 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 67% Small-Business, 17% Mid-Market #### What Are Market Leader's Pros and Cons? **Pros:** - Lead Generation (1 reviews) **Cons:** - Poor Customer Support (4 reviews) - Poor Lead Quality (4 reviews) - Not User-Friendly (2 reviews) - Phone Number Issues (2 reviews) - Billing Issues (1 reviews) ### What Do G2 Reviewers Say About Market Leader? *AI-generated summary from verified user reviews* **Pros:** - Users value the **quality leads** generated by Market Leader, which include detailed contact information for follow-up. **Cons:** - Users report **poor customer support** and deceptive practices, leading to frustration and wasted investment in leads. - Users warn about **poor lead quality** , highlighting deception and unhelpful customer service in Market Leader's offerings. - Users report Market Leader is **not user-friendly** , with misleading leads and poor customer service complicating the experience. - Users report significant **phone number issues** , receiving leads that only include email addresses, hindering contact efforts. - Users report troubling **billing issues** with Market Leader, including canceled memberships and unfulfilled lead promises after significant investment. #### What Are Recent G2 Reviews of Market Leader? **"[Collaborating Marketing and Real Estate for a Win](https://www.g2.com/survey_responses/market-leader-review-9809846)"** **Rating:** 5.0/5.0 stars *— Tammy A.* [Read full review](https://www.g2.com/survey_responses/market-leader-review-9809846) --- **"[Great results and wonderful support from Market Leader](https://www.g2.com/survey_responses/market-leader-review-9911857)"** **Rating:** 5.0/5.0 stars *— Tina H.* [Read full review](https://www.g2.com/survey_responses/market-leader-review-9911857) --- #### What Are G2 Users Discussing About Market Leader? - [What is Market Leader used for?](https://www.g2.com/discussions/what-is-market-leader-used-for) - [How much are market maker leads?](https://www.g2.com/discussions/how-much-are-market-maker-leads) - 1 comment - [Is Facebook a market leader?](https://www.g2.com/discussions/is-facebook-a-market-leader) - [Do market leaders work?](https://www.g2.com/discussions/do-market-leaders-work) - 3 comments - [What does a market leader do?](https://www.g2.com/discussions/what-does-a-market-leader-do) - 1 comment ### 3. [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews) Contactually is a SaaS-based intelligent customer relationship management (CRM) platform for real estate professionals and their teams that helps users develop and strengthen authentic, long-lasting relationships. The heart of Contactually is centralizing contacts and automatically documenting the relationship touchpoints. With a layer of intelligence over everything, and the ability to fit into your brokerage’s tech stack, Contactually scales actionable follow-up plans and automates relationship workflows, leaving agents free to do what they do best — build the kind of personal relationships that grow the business. - Get smarter about messaging with automated relationship-nurturing programs, shared templated content, and open, click, and response tracking - Bucket contacts by the kind of relationship you want to cultivate — new leads, current clients, past clients, sphere of influence, etc. — and set-up a personalized plan of action for each bucket - Prioritize the day’s efforts with a daily dashboard and to-do email to prompt engagement and identify relationships that need attention - Take advantage of growing AI features to optimize agent workflow — and their time. For example, our Best Time to Send identifies when to send an email to a specific contact to increase the likelihood of response, and allows the user to schedule it in advance - Distribute best practices at the brokerage or team level, with options to allow agents to individualize based on their own personal success - Access broker-level administration and reporting to drive adoption, increase agent productivity, and identify opportunities for recruiting, as well as retention risks Contactually meets the needs of both brokers and agents, achieving higher-than-average adoption rates and contributing to recruitment, retention, and revenue growth throughout the brokerage. 75% of agents on brokerage accounts have logged in during the last 30 days, building stronger relationships and increased opportunities. **Average Rating:** 4.2/5.0 **Total Reviews:** 115 **How Do G2 Users Rate Contactually by Compass?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Contactually by Compass?** - **Seller:** [Compass](https://www.g2.com/sellers/compass-a6e45e71-8df1-4aa7-8c2e-17ce4aa6f608) - **Year Founded:** 2012 - **HQ Location:** New York, Ny - **Twitter:** @Compass (20,091 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/compassinc (34,905 employees on LinkedIn®) - **Ownership:** NYSE: COMP **Who Uses This Product?** - **Who Uses This:** Realtor, Owner - **Top Industries:** Real Estate, Marketing and Advertising - **Company Size:** 77% Small-Business, 12% Mid-Market #### What Are Recent G2 Reviews of Contactually by Compass? **"[Powerful CRM ](https://www.g2.com/survey_responses/contactually-by-compass-review-1445833)"** **Rating:** 4.5/5.0 stars *— Joel B.* [Read full review](https://www.g2.com/survey_responses/contactually-by-compass-review-1445833) --- **"[One of the best softwares on the market, contactually](https://www.g2.com/survey_responses/contactually-by-compass-review-1599581)"** **Rating:** 5.0/5.0 stars *— Dayana P.* [Read full review](https://www.g2.com/survey_responses/contactually-by-compass-review-1599581) --- #### What Are G2 Users Discussing About Contactually by Compass? - [What is Contactually by Compass used for?](https://www.g2.com/discussions/what-is-contactually-by-compass-used-for) - [Does compass hire new agents?](https://www.g2.com/discussions/does-compass-hire-new-agents) - [What is the best CRM for real estate?](https://www.g2.com/discussions/contactually-by-compass-what-is-the-best-crm-for-real-estate) - [What is Compass CRM?](https://www.g2.com/discussions/what-is-compass-crm) - [What CRM does compass use?](https://www.g2.com/discussions/what-crm-does-compass-use) ### 4. [Lofty](https://www.g2.com/products/lofty-lofty/reviews) Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. **Average Rating:** 4.3/5.0 **Total Reviews:** 398 **How Do G2 Users Rate Lofty?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Lead Management:** 8.6/10 (Category avg: 8.5/10) - **Contact & Account Management:** 8.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Lofty?** - **Seller:** [Lofty](https://www.g2.com/sellers/lofty) - **Company Website:** https://www.lofty.com/ - **Year Founded:** 2016 - **HQ Location:** Phoenix, Arizona - **LinkedIn® Page:** https://linkedin.com/company/loftyplatform (138 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 83% Small-Business, 10% Mid-Market #### What Are Lofty's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Features (16 reviews) - Integrations (10 reviews) - Customization (9 reviews) - Lead Generation (9 reviews) **Cons:** - Poor Customer Support (11 reviews) - Missing Features (9 reviews) - Learning Curve (8 reviews) - AI Inefficiency (6 reviews) - Not User-Friendly (6 reviews) ### What Do G2 Reviewers Say About Lofty? *AI-generated summary from verified user reviews* **Pros:** - Users find Lofty to be **exceptionally user-friendly** , making it easy to manage all real estate tasks in one place. - Users appreciate the **ease of use and extensive built-in features** of Lofty, enhancing their overall experience. - Users love the **seamless integrations** of Lofty, allowing everything to work together effortlessly on one platform. - Users love the **customization options** in Lofty, enabling seamless integration and tailored solutions for their business needs. - Users appreciate the **effective lead generation** capabilities of Lofty, significantly enhancing client relationship management for realtors. **Cons:** - Users report **poor customer support** from Lofty, with unresponsive service and inadequate assistance during critical issues. - Users find **missing critical features** in Lofty's tools, affecting performance and overall user experience significantly. - Users find the **steep learning curve** of Lofty daunting, as mastering its complex features requires time and training. - Users note that **AI inefficiency** hinders performance, with slow responses and disappointing features affecting overall experience. - Users feel that Lofty is **not user-friendly** , citing poor UI and a difficult learning curve affecting efficiency. #### What Are Recent G2 Reviews of Lofty? **"[Smart CRM Features Boost Consistency but Need Refinement](https://www.g2.com/survey_responses/lofty-review-12640627)"** **Rating:** 4.5/5.0 stars *— Linda M.* [Read full review](https://www.g2.com/survey_responses/lofty-review-12640627) --- **"[User-Friendly Platform with Strong Customer Service](https://www.g2.com/survey_responses/lofty-review-12941579)"** **Rating:** 5.0/5.0 stars *— Jyoti G.* [Read full review](https://www.g2.com/survey_responses/lofty-review-12941579) --- ### 5. [BoomTown](https://www.g2.com/products/boomtown/reviews) BoomTown, the only solution that generates and manages leads. Expert lead generation, consumer websites, CRM, in-house lead qualification services, and more, in flexible packages that scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 564 **How Do G2 Users Rate BoomTown?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10) - **Lead Management:** 9.2/10 (Category avg: 8.5/10) - **Contact & Account Management:** 9.0/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind BoomTown?** - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** https://insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE_Blogs (4,863 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (455 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 78% Small-Business, 19% Mid-Market #### What Are BoomTown's Pros and Cons? **Pros:** - Ease of Use (8 reviews) - Lead Generation (4 reviews) - Lead Management (4 reviews) - Contact Management (3 reviews) - Organization (3 reviews) **Cons:** - Update Issues (3 reviews) - Email Issues (2 reviews) - Outdated Design (2 reviews) - Outdated Technology (2 reviews) - Poor Lead Quality (2 reviews) ### What Do G2 Reviewers Say About BoomTown? *AI-generated summary from verified user reviews* **Pros:** - Users find BoomTown's **ease of use** exceptional, simplifying lead conversion for non-tech agents and enhancing client engagement. - Users appreciate the **lead generation capabilities** of BoomTown, especially for easy access to leads and their information. - Users appreciate the **user-friendly lead management** of BoomTown, noting its effectiveness in converting and managing leads. - Users love the **effective organization and management** of their contacts in BoomTown, enhancing lead tracking and workflow. - Users love the **organization features** of BoomTown, finding it easy to manage leads and enhance communication. **Cons:** - Users express concerns about **update issues** , feeling the platform lacks innovation and has outdated functionalities. - Users find it challenging due to **email issues** , including difficulty adding graphics and outdated technology. - Users find the **outdated design** of BoomTown limiting, wishing for a more modern and user-friendly interface. - Users find the **functionality outdated** , expressing a desire for a more modern design and improved dashboard features. - Users report encountering **poor lead quality** with BoomTown, facing issues with fake client leads that cannot be deleted. #### What Are Recent G2 Reviews of BoomTown? **"[User-Friendly that keeps clients engaged](https://www.g2.com/survey_responses/boomtown-review-7955665)"** **Rating:** 5.0/5.0 stars *— Megan S.* [Read full review](https://www.g2.com/survey_responses/boomtown-review-7955665) --- **"[The Best CRM and website I have ever seen](https://www.g2.com/survey_responses/boomtown-review-6485921)"** **Rating:** 5.0/5.0 stars *— Laura H.* [Read full review](https://www.g2.com/survey_responses/boomtown-review-6485921) --- ### 6. [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) IXACT Contact is an easy-to-use real estate CRM that gives you all the tools you need to manage your contact information, keep in touch communications, active business, and online presence. All in a single, easy-to-use solution. With our unique marketing automation and content, IXACT Contact helps you become the real estate professional that past clients never forget and prospects choose to work with. Agents who use IXACT Contact see an average increase in their GCI of 55%. **Average Rating:** 4.5/5.0 **Total Reviews:** 260 **How Do G2 Users Rate IXACT Contact Real Estate CRM?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Lead Management:** 7.9/10 (Category avg: 8.5/10) - **Contact & Account Management:** 8.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind IXACT Contact Real Estate CRM?** - **Seller:** [IXACT Contact Solutions](https://www.g2.com/sellers/ixact-contact-solutions) - **HQ Location:** Toronto, Canada - **LinkedIn® Page:** https://www.linkedin.com/company/464865/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 77% Small-Business, 18% Mid-Market #### What Are IXACT Contact Real Estate CRM's Pros and Cons? **Pros:** - AI Integration (1 reviews) - Client Communication (1 reviews) - Contact Management (1 reviews) - CRM Quality (1 reviews) - Customer Support (1 reviews) ### What Do G2 Reviewers Say About IXACT Contact Real Estate CRM? *AI-generated summary from verified user reviews* **Pros:** - Users love the **seamless AI integration** of IXACT Contact, enhancing daily tasks and improving client management efficiency. - Users appreciate the **effective client communication** tools in IXACT Contact, enhancing accountability and engagement with clients. - Users appreciate the **ease of contact management** in IXACT Contact, enhancing organization and accountability in their daily tasks. - Users appreciate the **ease of use and comprehensive tools** in IXACT Contact, enhancing their daily client interactions. - Users value the **responsive customer support** of IXACT Contact, enhancing their daily tasks and overall CRM experience. #### What Are Recent G2 Reviews of IXACT Contact Real Estate CRM? **"[Great CRM for Beginers and Pros!Great CRM for Beginers and Pros!"](https://www.g2.com/survey_responses/ixact-contact-review-941056)"** **Rating:** 5.0/5.0 stars *— Hugo S.* [Read full review](https://www.g2.com/survey_responses/ixact-contact-review-941056) --- **"[Fantastic all in one CRM](https://www.g2.com/survey_responses/ixact-contact-real-estate-crm-review-8931619)"** **Rating:** 5.0/5.0 stars *— Verified User in Real Estate* [Read full review](https://www.g2.com/survey_responses/ixact-contact-real-estate-crm-review-8931619) --- #### What Are G2 Users Discussing About IXACT Contact Real Estate CRM? - [What is IXACT Contact Real Estate CRM used for?](https://www.g2.com/discussions/what-is-ixact-contact-real-estate-crm-used-for) - [What is the best CRM system for real estate?](https://www.g2.com/discussions/what-is-the-best-crm-system-for-real-estate) - [How do I cancel my subscription to Ixact?](https://www.g2.com/discussions/how-do-i-cancel-my-subscription-to-ixact) - [What is CRM software in real estate?](https://www.g2.com/discussions/what-is-crm-software-in-real-estate) - 1 comment - [What is Ixact contact?](https://www.g2.com/discussions/what-is-ixact-contact) - 1 comment ### 7. [Top Producer](https://www.g2.com/products/top-producer/reviews) Top Producer is an all-in-one real estate CRM solution that empowers agents to optimize every aspect of their business from lead generation and nurture to relationship and task management. Take advantage of powerful built-in solutions including full MLS integration and Follow-Up Coach to keep prospects and clients engaged and turn conversations into closes. Also, grow your pipeline with buyers and sellers using social media lead generation, smart farming, automated lead response and more! **Average Rating:** 3.1/5.0 **Total Reviews:** 122 **How Do G2 Users Rate Top Producer?** - **Has the product been a good partner in doing business?:** 5.7/10 (Category avg: 8.7/10) - **Lead Management:** 6.0/10 (Category avg: 8.5/10) - **Contact & Account Management:** 6.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Top Producer?** - **Seller:** [Top Producer](https://www.g2.com/sellers/top-producer) - **Year Founded:** 1982 - **HQ Location:** Richmond, Canada - **LinkedIn® Page:** https://www.linkedin.com/company/11634/ (220 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 73% Small-Business, 14% Mid-Market #### What Are Recent G2 Reviews of Top Producer? **"[Follow up and keeping in touch made easy](https://www.g2.com/survey_responses/top-producer-review-9650106)"** **Rating:** 5.0/5.0 stars *— Jennifer C.* [Read full review](https://www.g2.com/survey_responses/top-producer-review-9650106) --- **"[Top Producer helps stay on top of database](https://www.g2.com/survey_responses/top-producer-review-11746051)"** **Rating:** 5.0/5.0 stars *— Orly M.* [Read full review](https://www.g2.com/survey_responses/top-producer-review-11746051) --- #### What Are G2 Users Discussing About Top Producer? - [What is Top Producer CRM used for?](https://www.g2.com/discussions/what-is-top-producer-crm-used-for) - [What is the best real estate CRM software?](https://www.g2.com/discussions/what-is-the-best-real-estate-crm-software) - [How do I cancel top producer?](https://www.g2.com/discussions/how-do-i-cancel-top-producer) - 1 comment - [How much does top producer cost?](https://www.g2.com/discussions/how-much-does-top-producer-cost) - [What is Top Producer CRM?](https://www.g2.com/discussions/what-is-top-producer-crm) ### 8. [Apto](https://www.g2.com/products/apto/reviews) Apto is the leading CRM and deal management software for commercial real estate brokers. Whether you’re an individual broker or part of a team, Apto is your one-stop shop for all the tools you need to manage your contacts, unlock more leads, close more deals, and grow your business. Features: - Built-in Property Data - Contact Management - Prospecting Tools - Deal Management - Reports & Dashboards With all of your data organized the way you think and applied the way you work, it’s clear why Apto is the commercial real estate software of choice for nearly 10,000 brokers worldwide. Apto was founded in 2012 and our headquarters are located in Denver, CO. **Average Rating:** 3.3/5.0 **Total Reviews:** 36 **How Do G2 Users Rate Apto?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Lead Management:** 7.0/10 (Category avg: 8.5/10) - **Contact & Account Management:** 7.7/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10) **Who Is the Company Behind Apto?** - **Seller:** [Apto](https://www.g2.com/sellers/apto) - **Year Founded:** 2012 - **HQ Location:** Denver, Colorado - **Twitter:** @Aptotude (3,971 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2867736/ (5 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Commercial Real Estate, Real Estate - **Company Size:** 49% Small-Business, 35% Enterprise #### What Are Recent G2 Reviews of Apto? **"[Real Estate contacts](https://www.g2.com/survey_responses/apto-review-5092509)"** **Rating:** 5.0/5.0 stars *— Verified User in Commercial Real Estate* [Read full review](https://www.g2.com/survey_responses/apto-review-5092509) --- **"[Like the fact that everything is interconnected and easy to switch between.](https://www.g2.com/survey_responses/apto-review-4661068)"** **Rating:** 4.5/5.0 stars *— Becky J.* [Read full review](https://www.g2.com/survey_responses/apto-review-4661068) --- #### What Are G2 Users Discussing About Apto? - [How much does Apto cost?](https://www.g2.com/discussions/how-much-does-apto-cost) - [Does Apto have an app?](https://www.g2.com/discussions/does-apto-have-an-app) - [Is Apto a salesforce?](https://www.g2.com/discussions/is-apto-a-salesforce) - [Is Apto a CRM?](https://www.g2.com/discussions/is-apto-a-crm) ## What Is Real Estate CRM Software? [Real Estate Software](https://www.g2.com/categories/real-estate) ## What Software Categories Are Similar to Real Estate CRM Software? - [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management) - [Property Management Software](https://www.g2.com/categories/property-management) - [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing) --- ## How Do You Choose the Right Real Estate CRM Software? ### What You Should Know About Real Estate CRM Software ### What is Real Estate CRM Software? Real estate agents are constantly on the go and are always “on." They must attract new clients, maintain communication with existing clients, keep up to date on listings, track contracts and the existing sales pipeline, advertise their personal brand, maintain an active social media presence, and know how to leverage tech to keep in front of their competition and prospective clients. Real estate CRM software helps unify priorities and tasks, working in the best interest of the agent that uses the software. Real estate CRM software is more than a glorified lead capturing, generating, and tracking tool. Real estate CRM software is a client, contract, and agent database specifically designed for the real estate industry. Real estate CRM software helps agents and businesses serve their clients better by centralizing and integrating all agent activities into a consolidated system. Real estate CRM software has the capability to automate workflows, analyze agent interactions and sales cycles, and optimize and track client correspondence. With a real estate CRM, real estate agents and brokers can be more efficient and productive with their time, as well as ensure improved, engaging personalization. Key Benefits of Real Estate CRM Software - Consolidates and organizes lead and contact information into a searchable database - Automates workflows and time-consuming tasks - Optimizes marketing automation efforts - Tracks and reports on agent performance and business operations data - Integrates with MLS systems and other relevant third-party software ### Why Use Real Estate CRM Software? Aside from data centralization and workflow automation, real estate professionals leverage real estate CRM software for two significant reasons: to increase efficiency and improve client relationships. **Efficiency —** Because real estate CRM software automatically collects client information and sets up reminders and notifications about milestones and notable events, real estate agents do not need to chase down that information. That kind of information is crucial to accurately personalize client correspondence, but it takes time to gather and analyze. Real estate CRM software automates menial, time-consuming tasks, allowing agents to respond quickly and deliberately. **Strengthens client relationships —** Real estate CRM software allows agents to minimize unnecessary back and forth with a client about housing requirements by collecting and processing preferences and the like. During and after a closed deal, real estate CRM software tracks the behaviors and interactions of clients with agents, which help in predicting the feedback that an agent may receive from a satisfied or unsatisfied customer. Real estate CRM software also helps agents maintain a light, not bombarding, touch with follow-ups and can set referrals in motion. ### Who Uses Real Estate CRM Software? **Real estate agents —** Real estate agents use real estate CRM software to better track their sales pipeline, contracts, and client correspondence. Agents benefit from the one-stop shop that a real estate CRM offers, reducing the myriad different software systems, physical repositories, and applications that they might previously have used to keep track of their activities and clients. **Real estate investors —** Real estate investors can leverage real estate CRM’s data reporting and visualization functionality to present and model business data. Real estate CRM’s data consolidation capability helps investors see the number of deals won in a specific time period and the total value of all deals currently in the pipeline, while supporting the creation of long-term portfolio strategies. **Mortgage lenders —** While [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) does exist as a tailored solution for the lending industry, lenders can still leverage real estate CRM to manage contacts, aggregate documents, and prioritize tasks. While a real estate CRM cannot integrate as neatly with a loan origination system (LOS) like a mortgage CRM can, it is still a useful tool that can help consolidate information to improve client relationships and loan cycles. ### Kinds of Real Estate CRM Software Real estate CRM software is further segmented into commercial, residential, rental, and condominium, as well as by price points. The needs and requirements of each type of real estate focus varies, as will the CRM solution that can best serve or adapt to business operations. However, the following segment will discuss the two different ways to deploy real estate CRM into a business. **Cloud-based —** Web- or cloud-based real estate CRM software can either be bought on a subscription basis or as a one-time download. A cloud-based real estate CRM is helpful for real estate agents that are always on-the-go, enabling them to access or update listings or client information in real time. Cloud-based solutions can be more cost-effective than on-premises deployed CRMs. **On-premises —** While on-premises real estate CRM software may be more expensive and require extra hardware or infrastructure updates, on-premises deployment promises security of client and business data. ### Real Estate CRM Software Features Not all real estate CRMs are alike, considering that some are designed for residential versus commercial real estate and ownership versus rental real estate properties. However, some features are standard across all real estate CRMs. **Contact management —** Contact management functionality offers the ability to segment and categorize contacts and leads by type of lead, referral status, history, and preferences. Usually these kinds of categorizations appear as filter fields or tags. The more flexible or customizable the fields are, the better for ease of use. A real estate CRM’s contact database should also be navigable, since the database will be the repository of any future interaction or communication. **Listing management —** Whether a real estate CRM’s listing management means a seamless MLS synchronization or a customizable listing database, this is a crucial feature. What use is a centralized system of client, listing, and agent personas if it cannot provide a 360-degree overview of the prospective client? Listing management also touches upon document storage and management, as well as event or transaction tracking. **Email management —** Email and e-newsletter templates help real estate agents send off to-the-point emails that still exude friendliness and thoughtfulness. A robust email management feature helps agents put together and send off proposals, participate in drip email campaigns, and take advantage of any extra features, like multiple language support. **Mobile solution —** Specific to cloud- or web-based solutions, real estate CRMs that provide a mobile application or support mobile devices better suit the traveling lifestyle of a field agent. ### Trends Related to Real Estate CRM Software Technology has disrupted the real estate sector, and businesses must keep up with the convenience factor of completely online real estate transactions. **Emphasis on consumer experience —** Online listing marketplaces have changed the real estate experience. Now, prospective homeowners have already most likely begun their search online. It is up to real estate agents to provide a personalized, stellar consumer experience that rivals the convenience factor of shopping online. Nurturing relationships are key, and real estate CRM software makes that easier for real estate agents. Automated follow-ups, listing matches, SEO, and referral management help build the agent’s brand but also facilitate numerous consumer touch points that can turn into a closed deal. **Data aggregation —** Data is crucial to the success of a real estate agency. Data about listings, client preferences, and the market all need to be collected and digested before being leveraged. Real estate CRM software has already allowed agents and brokers to better spend their time wielding such data, but now it looks like real-time interaction with the data is on the rise. Simply using a real estate CRM doesn’t wipe out the competition when it comes to better listings, but real-time data management can give agents a leg up regarding the management of client relationships. **Automation —** Real estate CRM frees up agents’ time by automating menial tasks. That automation also reduces wasted time, working hard to deduplicate entered data and keeping listings and client information as up to date as possible. Real estate CRM is also good for tracking overall operations to identify any inefficiencies that keep agents from performing well. Now, artificial intelligence-powered automation can further optimize tasks like accurate segmentation, personalization, and organizational efficiency. ### Potential Issues with Real Estate CRM Software **Inflexibility —** A solution that either lacks in customization options or flexibility to adapt to a business’ requirements will fail. The buyer should research just how customizable a set of features or dashboards are and try out the solution in a free trial to discover whether fields and displays can be easily edited, deleted, or added to. **Lack of integration —** Investing in a single real estate CRM does not equal a dramatic overhaul of a real estate agency. The CRM will help, but simple integration to other real estate solutions is necessary for the business to succeed. No solution will integrate with every piece of real estate tech out there, so the buyer should keep in mind the generic and industry-specific systems that are already in place. **Difficult learning curve —** Complete adoption of any software is desired, but that can only happen if the learning curve isn’t too steep or cumbersome. Humans are creatures of habit, and real estate agents are already stretched thin due to the enormous amount of multitasking that is expected of them. Software that isn’t intuitive, requires exhaustive training, or doesn’t come with easy-to-reach vendor support will fail. **Expensive —**"You get what you pay for" is an adage that applies to real estate CRM software. The cheapest solution won’t be as effective in optimizing the duties and responsibilities of a real estate agent, but buyers must ask a vendor’s sales reps what is included in the price of the solution. Is vendor support an additional charge? What kind of infrastructure or hardware requirements does a solution require in order to work well? ### Software and Services Related to Real Estate CRM Software Below are several solutions that can be used in conjunction with real estate CRM software or as alternatives to real estate CRM software, based on user needs: **Mortgage CRM —** Mortgage lenders and brokers can use real estate CRM software to keep track of their clients and important documents. However, they are better served by turning to industry-specific [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) to optimize business operations, since the latter understands the ins and outs of the lending industry. **Real estate marketing —** [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) streamlines the advertising of a real estate professional’s services and properties, taking into consideration different channels and SEO strategies. Most real estate marketing software integrates neatly with real estate CRM software to better generate and capture leads from websites and other forms of digital presence. **Brokerage management —** Any real estate professional can use real estate CRM, including brokers. A real estate CRM allows real estate agents and brokers to perform better and close deals more effectively by freeing up manual time spent on necessary but time-consuming tasks like sending follow-up emails and sifting through listings. Real estate CRM software usually integrates easily with [brokerage management software](https://www.g2.com/categories/brokerage-management) for a comprehensive real estate agency management solution. **Real estate activities management —** [Real estate activities managment software](https://www.g2.com/categories/real-estate-activities-management) eases the tracking of a real estate professional’s sales, transactions, and other relevant performance metrics. Transaction management and contract management are common features of real estate activities management software, which can be made even more simple and streamlined via integration with a real estate CRM. **Multiple listing service (MLS) listing —** Unlike generic CRMs, real estate CRMs are designed to parse through and collect listing information from [multiple listing service (MLS) listings](https://www.g2.com/categories/multiple-listing-service-mls-listing) to better match clients with their dream homes. **Real estate investment management —** Real estate investors can use real estate CRM software to keep track of their clients and sync with any listing system. However, [real estate investment management software](https://www.g2.com/categories/real-estate-investment-management) goes one step further because it is designed to handle real estate investment-specific activities. **CRM —** Real estate CRM is just one example of industry-specific [CRM software](https://www.g2.com/categories/crm). A real estate agency or business can use a general CRM to organize their contact databases and keep track of their sales cycles and transactions. Additionally, some general-purpose CRM vendors have begun to roll out industry-specific customizations. **CRM all-in-one —** [CRM all-in-one software](https://www.g2.com/categories/crm-all-in-one) bundles together CRM and marketing automation functionality to fulfill the needs of small businesses. Real estate CRM goes beyond simple lead tracking and nurturing and focuses on optimizing and nurturing client relationships, and that includes providing marketing automation functionality for real estate professionals.