--- title: Zillow Premier Agent Reviews meta\_title: 'Zillow Premier Agent Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 55 reviews by the users' company size, role or industry to find out how Zillow Premier Agent works for a business like yours. aggregate\_rating: rating\_value: 2.2 review\_count: 55 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- ### Zillow Premier Agent Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Zillow Premier Agent to be **easy to use** , greatly enhancing lead generation and buyer connections in real estate. [(1 mentions)](https://www.g2.com/products/zillow-premier-agent/reviews?filters%5Bsentiment_snippet%5D=2344402&qs=pros-and-cons#reviews) Users benefit from Zillow Premier Agent's **effective lead generation capabilities** , connecting them with motivated buyers quickly. [(1 mentions)](https://www.g2.com/products/zillow-premier-agent/reviews?filters%5Bsentiment_snippet%5D=2344386&qs=pros-and-cons#reviews) Users report **poor lead quality** on Zillow Premier Agent, with leads often requiring further qualification and lacking loyalty. [(2 mentions)](https://www.g2.com/products/zillow-premier-agent/reviews?filters%5Bsentiment_snippet%5D=1913844&qs=pros-and-cons#reviews) Users find the **high lead costs** of Zillow Premier Agent a barrier, particularly for smaller agents in competitive markets. [(1 mentions)](https://www.g2.com/products/zillow-premier-agent/reviews?filters%5Bsentiment_snippet%5D=2344411&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Zillow Premier Agent ##### 1. Ease of Use Users find Zillow Premier Agent to be **easy to use** , greatly enhancing lead generation and buyer connections in real estate. [ See 1 mentions ](https://www.g2.com/products/zillow-premier-agent/reviews?filters%5Bsentiment_snippet%5D=2344402&qs=pros-and-cons#reviews) See Related User Reviews ![Erika R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erika R.") ER Erika R. Small-Business (50 or fewer emp.) 5.0/5 "Great exposure and client leads for real estate professionals" What do you like about Zillow Premier Agent? I’ve been using Zillow Premier Agent as part of my real estate business, and it has proven to be an excellent tool for boosting visibility and generat ##### 2. Lead Generation Users benefit from Zillow Premier Agent's **effective lead generation capabilities** , connecting them with motivated buyers quickly. [ See 1 mentions ](https://www.g2.com/products/zillow-premier-agent/reviews?filters%5Bsentiment_snippet%5D=2344386&qs=pros-and-cons#reviews) See Related User Reviews ![Erika R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erika R.") ER Erika R. Small-Business (50 or fewer emp.) 5.0/5 "Great exposure and client leads for real estate professionals" What do you like about Zillow Premier Agent? I’ve been using Zillow Premier Agent as part of my real estate business, and it has proven to be an excellent tool for boosting visibility and generat ### Top Cons or Disadvantages of Zillow Premier Agent ##### 1. Poor Lead Quality Users report **poor lead quality** on Zillow Premier Agent, with leads often requiring further qualification and lacking loyalty. [ See 2 mentions ](https://www.g2.com/products/zillow-premier-agent/reviews?filters%5Bsentiment_snippet%5D=1913844&qs=pros-and-cons#reviews) See Related User Reviews ![Erika R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erika R.") ER Erika R. Small-Business (50 or fewer emp.) 5.0/5 "Great exposure and client leads for real estate professionals" What do you dislike about Zillow Premier Agent? Lead costs can sometimes be quite high, especially in certain zip codes, which may make pricing less accessible for smaller agents. The quality of lea ![Francine C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Francine C.") FC Francine C. Small-Business (50 or fewer emp.) 3.5/5 "Zillow Premier Agent" What do you dislike about Zillow Premier Agent? The leads are terrible. Most are not loyal to the agent they talk to, and will just call to get anyone to show a house. Zillow needs to do a better ##### 2. Expensive Users find the **high lead costs** of Zillow Premier Agent a barrier, particularly for smaller agents in competitive markets. [ See 1 mentions ](https://www.g2.com/products/zillow-premier-agent/reviews?filters%5Bsentiment_snippet%5D=2344411&qs=pros-and-cons#reviews) See Related User Reviews ![Erika R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erika R.") ER Erika R. Small-Business (50 or fewer emp.) 5.0/5 "Great exposure and client leads for real estate professionals" What do you dislike about Zillow Premier Agent? Lead costs can sometimes be quite high, especially in certain zip codes, which may make pricing less accessible for smaller agents. The quality of lea ## Top-Rated Alternatives [ ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![Market Leader](https://images.g2crowd.com/uploads/product/hd_favicon/1510008532/market-leader.svg "Market Leader") Market Leader 3.2/5(258) ](https://www.g2.com/products/market-leader/reviews) [ ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC") CINC 4.4/5(204) ](https://www.g2.com/products/cinc/reviews) [ View All Alternatives ](https://www.g2.com/products/zillow-premier-agent/competitors/alternatives) ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Small-Business (50 or fewer emp.) 4/28/2026 "Clean, Easy Posting—But Listings Add an Extra Step and Notifications Are Easy to Miss" 3.5/5 What do you like best about Zillow Premier Agent? Super straight forward and clean interface. Easy to post rentals and update agent profile/listings. Review collected by and hosted on G2.com. What do you dislike about Zillow Premier Agent? An extra step added to listings and rentals. Notifications are sometimes hard to find. Review collected by and hosted on G2.com. What problems is Zillow Premier Agent solving and how is that benefiting you? Getting information out to more people on their platform for our listings and rentals which saves us time and helps us sell or rent faster Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Erika R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erika R.") ER Erika R. Mortgage Loan Officer Real Estate Small-Business (50 or fewer emp.) 10/10/2025 "Great exposure and client leads for real estate professionals" 5/5 What do you like best about Zillow Premier Agent? I’ve been using Zillow Premier Agent as part of my real estate business, and it has proven to be an excellent tool for boosting visibility and generating leads. The platform connects you with motivated buyers who are actively browsing listings, making it easier and faster to establish those important connections. Review collected by and hosted on G2.com. What do you dislike about Zillow Premier Agent? Lead costs can sometimes be quite high, especially in certain zip codes, which may make pricing less accessible for smaller agents. The quality of leads also varies; while many are promising, some need additional qualification before they become truly valuable. Additionally, competition can be intense in some markets where there are already many agents, and this saturation can impact your return on investment. Review collected by and hosted on G2.com. What problems is Zillow Premier Agent solving and how is that benefiting you? High visibility is a major advantage—Zillow is often the first destination for buyers, and having Premier Agent status significantly increases your exposure. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Francine C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Francine C.") FC Francine C. Licensed Real Estate Agent - Elite Real Estate Solutions Real Estate Small-Business (50 or fewer emp.) 12/2/2024 "Zillow Premier Agent" 3.5/5 What do you like best about Zillow Premier Agent? Once a potential customer calls in you get them inside your app. Review collected by and hosted on G2.com. What do you dislike about Zillow Premier Agent? The leads are terrible. Most are not loyal to the agent they talk to, and will just call to get anyone to show a house. Zillow needs to do a better job with screening. Review collected by and hosted on G2.com. What problems is Zillow Premier Agent solving and how is that benefiting you? Peope looking for help can get a hold of an agent very quickly. Review collected by and hosted on G2.com. Show More 10/8/2025 Current UserValidated ReviewerSource: Organic Review from User Profile VC Veronica C. Realtor/ broker Small-Business (50 or fewer emp.) 7/8/2024 "Total waste of money" 0/5 What do you like best about Zillow Premier Agent? The sale's person was nice and professional Review collected by and hosted on G2.com. What do you dislike about Zillow Premier Agent? I was promised 11 to 13 leads per month per zip code. In my first month I got one lead which it wasn't good. I called Zillow to complained why I only got one lead in a month if I was promised between 11 and 13? They said my contract was only for ONE lead per month. It wasn't especified in the agreement. I asked to have it cancelled because that is not for what I signed up. They refused, so I am calling my bank to dispute the payment on basis of fraud. Review collected by and hosted on G2.com. What problems is Zillow Premier Agent solving and how is that benefiting you? They aren't solving any problems because they aren't giving me what I was promised. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 3/31/2023 "Zillow Premier Agent Review" 4/5 What do you like best about Zillow Premier Agent? What I find the most helpful, or my favorite feature is the dashboard. In the dashboard I am able to see all my past sales, reviews, current leads in my pipeline as well as past messages with clients. Review collected by and hosted on G2.com. What do you dislike about Zillow Premier Agent? What I dislike the most about Zillow Premier Agent is the pricing and availability of new leads. Multiple times I have wanted to branch out in to a new zipcode/area, however due to the pricing I have been hesitant and eventually decided against it. Most times I am unable and also unwilling to pay the specified price in order to get leads in a zipcode, only to be at the bottom of the list of suggested agents when viewing a property. Consumers are rarely going to scroll all the way down to one of the bottom agents shown and reach out/choose them. I also had ongoing issues with leads being interested in renting a property instead of outright buying, and I/my office does not deal with rentals/leases, thus wasting my money on a lead that could not be converted into a client/deal. Review collected by and hosted on G2.com. What problems is Zillow Premier Agent solving and how is that benefiting you? Zillow Premier Agent is solving my problem of acquiring new leads. It shows my past sales and success, as well as it also allows me to send out a follow up congratulatory email after completing a deal with a client, and request a review/testimonial that will show on my Zillow profile for others/potential new clients to see. Review collected by and hosted on G2.com. Show More 3/26/2024 Current UserValidated ReviewerSource: Organic ![Shannon H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shannon H.") SH Shannon H. Certified Peer Counselor - Supporting Women with Drug and Alcohol Abuse Challenges Small-Business (50 or fewer emp.) 4/24/2023 "Quality Leads? 50% of the time BUT for $2500 a LEAD?" 0/5 What do you like best about Zillow Premier Agent? If yall don't mind paying $$$$ for hit-or-miss leads. Sure Review collected by and hosted on G2.com. What do you dislike about Zillow Premier Agent? Hit or miss at $2500 a lead. A dog walker checking on a house she thought her clients might like (she brought three kids from her daycare with her) A father checking to see if his son got a good price on the house he just bought. 3 people just looking NEVER told anyone they wanted to buy. A man looking to get a tour of Puyallup NOT buying a house, just thought this was a good way to get a tour guide. Four actual buyers two deals that closed and I almost broke even. When I started complaining, they terminated my contract without discussion. Review collected by and hosted on G2.com. What problems is Zillow Premier Agent solving and how is that benefiting you? It solved NOTHING but I did max out several credit cards buying non-performing leads Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Mid-Market (51-1000 emp.) 7/6/2023 "Did Not Deliver on Billed Services" 0/5 What do you like best about Zillow Premier Agent? At first: leads were provided and visible on a dashboard. Review collected by and hosted on G2.com. What do you dislike about Zillow Premier Agent? \* Stopped Providing Leads \* Kept Charging my card \* Did not respond to multiple requests for help \* Refused to offer credit or refund \* Took months "searching for a resolution" \* Made up bogus reasons for refusing to offer a credit or refund Review collected by and hosted on G2.com. What problems is Zillow Premier Agent solving and how is that benefiting you? Premier Agent was helping me find leads, but then the leads stopped, and my card kept getting charged. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 6/10/2022 "A class action lawsuit is inevitable! Horrible company!" 0/5 What do you like best about Zillow Premier Agent? That's very difficult to say. I did get some leads but they are far from "qualified" like they say they are. Review collected by and hosted on G2.com. What do you dislike about Zillow Premier Agent? Where do I start?! The so called business advisors are arrogant and far from helpful. They make you sign up for a 6 mos period and convinced me to spend about $1400 a month and I was lucky to get 3 leads a month. They don't screen the leads at all. I've been given fake information from buyers on multiple occasions. Also they sell over 100% of the market to agents! How they are getting away with these tactics I don't know. Basically they sell you a percentage of the market. When I noticed that I was paying the same monthly amount but getting less I was told by Zillow it was because they sell more than 100% of the market so my share will decrease based upon the number of Realtors who sign up for the service in my area. So I purchased say 7% of the market. It could shrink to 2% or 3% as they sell more. I have been asking for a copy of my contract for about 6mos and I have yet to receive it. One of the Zillow advisors couldn't answer my questions and got upset and actually hung up on me. These people are so unprofessional. The constant turnover of employees says it all. I've had 3 or 4 different advisors in a six month period because they left the company. It's obvious they hire young people and do a bad job of training them. They all have different explanations of how the program works. And don't even think of asking for a manager. They are just as incompetent as the business advisors. Save your money! This program is a waste of your time and money! Review collected by and hosted on G2.com. Recommendations to others considering Zillow Premier Agent: Don't waste your money! Review collected by and hosted on G2.com. What problems is Zillow Premier Agent solving and how is that benefiting you? I don't feel this program has any worthwhile benefits Review collected by and hosted on G2.com. Show More 6/11/2023 Current UserValidated ReviewerSource: Organic ![John T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John T.") JT John T. Professional Realtor Small-Business (50 or fewer emp.) 4/24/2023 "Looking for decent leads, Zillow could work for you" 4.5/5 What do you like best about Zillow Premier Agent? Zillow provides adequate leads if that is what you are seeking. Review collected by and hosted on G2.com. What do you dislike about Zillow Premier Agent? You need to be sure you are ready and able to pay for leads that may not always pan out. Review collected by and hosted on G2.com. What problems is Zillow Premier Agent solving and how is that benefiting you? Premier Agent will send you leads but you better be strong in your communications to land and see the leads to the end. Some of these leads may take 6 months or more to bring to closing. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Natalie A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natalie A.") NA Natalie A. Broker & Owner Small-Business (50 or fewer emp.) 1/12/2022 "Not as good as it used to be" 4/5 What do you like best about Zillow Premier Agent? The newer format for their buyer leads where they connect you live over the phone results in slightly more vetted and quality leads since you get to talk to the buyer right away. They also give you the option to be that buyer's designated agent on Zillow for at least 30 days so that the buyer doesn't get connected with other agents on Zillow right away. Review collected by and hosted on G2.com. What do you dislike about Zillow Premier Agent? Of course the ever-increasing cost is frustrating, but isn't that surprising with the way the real estate market has been in recent years. My biggest complaint with Zillow Premier Agent is that you have to be ready to answer calls from them in order to be connected with the lead, which is really challenging for me. I can easily respond to a text or email (like with Realtor.com), but I often can't answer a call right away. If you don't answer, they call another agent. It's mainly because of this that I recently cancelled my advertising with Zillow. I also had issues with lead quantity. There were multiple months this past year where I received fewer leads than they had quoted me when I had signed up. I just feel like the quality overall has gone down hill over the past 7 years that I had been advertising with them. Review collected by and hosted on G2.com. What problems is Zillow Premier Agent solving and how is that benefiting you? I was receiving buyer leads, and I actually had very few closings with those leads over the past couple years compared to other lead generation sites. Review collected by and hosted on G2.com. Show More 9/28/2022 Validated ReviewerIncentivizedSource: G2 invite ## Work at Zillow? Claim this profile to respond to reviews, update product info, and reach in-market buyers. 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