Top Free Mobile App Optimization Software

Check out our list of free Mobile App Optimization Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Mobile App Optimization Software to ensure you get the right product.

(388)4.5 out of 5
Optimized for quick response

Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific featur

II
Pendo provides the best system for visualizing and understanding how an organization's customers use the products or services on the market. The... Read review
AM
Pendo has made customer communication and analytics easier than ever to attain, analyze, and act upon. I love using Pendo every day and couldn't... Read review
(173)4.4 out of 5
Optimized for quick response

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 6,000+ technology partners make better business decisions every day. To learn how to grow your business with attribution data you can trust please visit www.appsflyer.com.

Tom A.
TA
Appsflyer, once its connected to your apps tracks everything as you would expect and it has very easy-to-integrate 3rd party vendors integration... Read review
MS
This platform allows you to perform a mobile marketing analysis with tools that provide efficiency when tracking and optimizing mobile marketing... Read review
(155)4.5 out of 5
Optimized for quick response

CleverTap is an extremely powerful, comprehensive, user-friendly solution used by top mobile brands to build valuable, long-term relationships with their users. CleverTap provides two things: access to real-time behavioral analytics, so our customers can better understand who their users are; and a platform with which they can engage users on the right channels, at the right time, and with a message that resonates. With CleverTap, you can - Build an omnichannel customer experience that supports

Isabella M.
IM
Clever tap helps you track your customer value towards your application. It is very cheaper in price. Easy to understand and use. It provides you... Read review
Jason F.
JF
CleverTap is an amazing authoritative, incorporated, and wide-ranging tool that provides actual performance analytics and user involvement, that... Read review
(460)4.4 out of 5
Optimized for quick response

Heap helps teams make smarter decisions. Heap automatically captures every user action on your website or mobile app, so you can analyze the usage patterns that drive conversion and retention. Our unique approach means that anyone can understand user behavior without having to rely on engineers to instrument events. Also, since Heap automatically collects events starting at the moment of installation, this data is available retroactively -- no need to wait for events to trickle in when you hav

UF
It's very easy to quickly create a dashboard with charts and data. The interface looks great and is snappy. It is also fairly easy to integrate... Read review
UM
I like that there is so many customize-able ways to find what info I need. I've been using Heap to track TOFU sales from organic social using UTM... Read review
(158)4.0 out of 5
Entry Level Price:From $850 Per Month

Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention.

Sanjit M.
SM
It is great to see where visitors click and move around on a website. To understand the customers is the best way to learn how to grow a business,... Read review
AI
Power reports! Can slice and dice our data in endless ways. Read review
(71)4.1 out of 5
Optimized for quick response

The Kochava Unified Audience Platform answers the marketer’s questions of which marketing efforts led to conversion and how best to measure ad partner performance. The Kochava platform includes basic and configurable attribution, analytics, fraud mitigation, push notifications, privacy and consent management, and audience enrichment, segmentation, and discovery. The Unified Audience Platform is a marketer’s “single source of truth” in the app ecosystem. With it, customers know they have an o

AM
Customer Support is great if you have a paid version! It is really helpful being able to see all of an apps' performance from different channels in... Read review
US
Tracks and ties users across devices and platforms. Provides holistic and revenue data in one single dashboard. Read review
(634)4.7 out of 5
Optimized for quick response

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 280,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and

Roderic A.
RA
I have used Hotjar for a while but i always found the interface confusing. I switched to Smartlook and it's much easier with less time consuming... Read review
Pedro F.
PF
The feature we most use about Smartlook is the funnel recordings and the breakdowns by event properties. It makes it very easy for our marketing... Read review
(35)4.9 out of 5

UXCam enables businesses to understand their app users with an easy-to-use analytics solution. The feature set includes Session Replay Analysis, Heatmaps, User Analysis, Screen Analysis and more. UXCam is convinced that delivering a product alone is not enough. Every successful organization is in the business of delivering User Experience. Most companies track “vanity metrics” such as page visits and do not capture micro-interaction data sets. In doing so, they completely miss what matters:

Appy V.
AV
The ability to see what users are doing in the app. A lot of times we have been able to see bugs in UXCam that we couldn't replicate otherwise. Read review
AF
UXCam is a great tool for small startups to have DEEP insights on how your users behave, and sometimes this is not an easy thing when you are... Read review
(73)4.4 out of 5
Optimized for quick response

AB Tasty is a global leader in feature management, experimentation and personalization solutions, helping businesses launch better products faster and drive more conversions, engagement, and revenue on all their digital assets and channels. We provide marketing, product, and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers or leads, while delivering outstanding custom

AH
Segmentation is great. You can slice and dice cohorts in simple ways to deliver an A/B test to any specific patient. It's also very easy to manage... Read review
UM
I like how easily all my data is shown in one place to accurately by able to determine a test winner. It allows for reliable and accurate data to... Read review
(32)4.6 out of 5

Adjust is a global B2B SaaS company. Born at the heart of the mobile app economy and grown out of a passion for technology, the company now has 16 offices around the world. Adjust's platform includes measurement, fraud prevention, cybersecurity and marketing automation products. Together, they make marketing simpler, smarter and more secure for the 40,000 apps working with Adjust. Global leading brands including Procter & Gamble, Rocket Internet and Tencent Games have implemented its solut

Moien V.
MV
The powerful insights that measurement all needs in Mobile Marketing such as how your customers install you apps and from which source. It also... Read review
UA
I like that it shows what apps your customers install. It sends all details out for you. You can specify which apps you want measured and how many... Read review
(18)4.2 out of 5

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Because Apptimize comes from mobile, we are particularly positioned to move fast, overcome great engineering challenges, and think about user experiences with unique users in mind. Our users are extremely innovative and intelligent. We let them innovate quickly, easily, and cheaply by removing

EI
Easy to integrate, easy to use. Good customer service. Read review
AE
The available SDKs for iOS and Android platforms. Web-based managment console. Price to feature ratio. Read review
(17)4.1 out of 5

Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly allows you to innovate and enhance your products to provide personalized and customized customer experiences, and meet key business and revenue goals. Countly empowers companies of any size or location to grow their business by helping them securely process billions of data po

Hammy H.
HH
Really intuitive UX with easy-to-read display of complex information. Easily implemented solution, whether you're aiming to integrate it into a... Read review
Ajit P.
AP
Countly is an enterprise mobile analytics and marketing platform. It provides tons of features: push notifications, realtime dashboard, session... Read review
(12)4.9 out of 5

Kumulos is the easy to use omni-channel user engagement platform that offers a 360-degree view of user experience, user sentiment and user behavior to provide a holistic view of mobile app performance. Kumulos gives you all the tools you need to connect with, and create long term customers. Key features of Kumulos include rich, interactive mobile push notifications, web push notifications and in-app messaging. These features can be used separately or you can create omni-channel campaigns and ope

AB
Ease of use, breadth and depth of feature sets, cost, all amazing. Read review
(14)4.6 out of 5
Entry Level Price:$0 up to 10 users

Split’s Feature Delivery Platform pairs the speed and reliability of feature flags with data to measure the impact of every feature. Engineering teams at Twilio, Salesforce, and WePay use Split to: * Reduce software development cycle time * Mitigate release risk * Create a data-driven culture to maximize impact Split brings together everything an engineering team needs to successfully roll out new features into production. It's built on an enterprise-grade platform that prioritizes data privacy

UH
It was very easy to get up and running with split with just a basic understanding of feature flags. I didn't have to "know" split - everything was... Read review
UI
It has an easy to use, featureful API that does everything you'd need. Its price is a lot cheaper than its biggest competitor Their sales team... Read review
(14)4.6 out of 5
Entry Level Price:$0 up to 10 users

Split’s Feature Delivery Platform pairs the speed and reliability of feature flags with data to measure the impact of every feature. Engineering teams at Twilio, Salesforce, and WePay use Split to: * Reduce software development cycle time * Mitigate release risk * Create a data-driven culture to maximize impact Split brings together everything an engineering team needs to successfully roll out new features into production. It's built on an enterprise-grade platform that prioritizes data privacy

UH
It was very easy to get up and running with split with just a basic understanding of feature flags. I didn't have to "know" split - everything was... Read review
UI
It has an easy to use, featureful API that does everything you'd need. Its price is a lot cheaper than its biggest competitor Their sales team... Read review
(5)4.3 out of 5

Taplytics Customer Experience Automation transforms your data into universally actionable campaigns and experiments. Now, you can create uniquely personalized digital experiences across any screen, without the risk of privacy breach.

Simon S.
SS
TapAnalytics helps with cost and complications associated with importing, managing and reporting on marketing campaigns and advertising. It... Read review
Adam B.
AB
Easy to use code-free visual editor, robust experiment targeting and real-time goal reporting. Pricing is competitive and support unlike any other... Read review

Top 10 Free Mobile App Optimization Software in 2021

  • Pendo
  • AppsFlyer
  • CleverTap
  • Heap
  • Kissmetrics