# Optimizely Feature Experimentation Reviews **Vendor:** Optimizely **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.3/5.0 **Total Reviews:** 117 ## About Optimizely Feature Experimentation Optimizely Feature Experimentation is a full-stack experimentation and feature management platform built for product, engineering, and data teams. Run A/B and multivariate tests across web, mobile, and server-side environments from a single SDK. Feature flags, audience targeting, and real-time results all come built in. The Stats Engine supports multiple statistical methods, including sequential testing, Bayesian, and frequentist (fixed horizon), so teams can choose the approach that fits their traffic, goals, and decision-making style. Results stay valid throughout, with false discovery rate controls and outlier smoothing built in. Multi-armed bandits automatically shift traffic to winning variations. AI agents review experiments before launch, generate variations, and surface insights from results. From controlled rollouts and instant rollbacks to full-stack experimentation across every digital surface, Optimizely compresses the cycle from hypothesis to validated decision. Teams ship faster and learn with every release. ## Optimizely Feature Experimentation Pros & Cons **What users like:** - Users value the **ease of A/B testing** with Optimizely, enjoying its comprehensive tools for optimizing digital experiences. (10 reviews) - Users appreciate the **ease of use** of Optimizely Feature Experimentation, finding it simple to manage experiments effectively. (10 reviews) - Users appreciate the **flexibility in defining experiments** with Optimizely, enhancing collaboration and data-driven decision-making. (10 reviews) - Users find **implementation easy** , appreciating seamless integration for quick execution of A/B tests and effective management. (8 reviews) - Users appreciate the **comprehensive tools** of Optimizely Feature Experimentation for optimizing digital experiences through A/B testing. (6 reviews) - Users value the **ease of managing feature flags** for testing and activating new features effectively within Optimizely. (5 reviews) - Easy Integrations (4 reviews) - Automation (3 reviews) - Customer Support (3 reviews) - Easy Implementation (3 reviews) **What users dislike:** - Users find the **difficulty of use** in Optimizely's implementation process to be time-consuming and challenging initially. (5 reviews) - Users face challenges with **feature flags issues** , including navigation difficulties and limited management tools impacting their experience. (3 reviews) - Users find the initial phase of learning to be a bit challenging due to the **steep learning curve** associated with the platform. (3 reviews) - Users find the **navigation difficult** , struggling with the interface and overall usability of feature flags. (3 reviews) - Users find the **complex features difficult to navigate** , complicating the handling of experiments and analysis. (2 reviews) - Users find the **complexity** of Optimizely Feature Experimentation challenging, particularly for new users and legacy system integration. (2 reviews) - Users find Optimizely Feature Experimentation to be **too expensive** , especially when compared to similar software options available. (2 reviews) - Feature Flag Management (2 reviews) - Integration Issues (2 reviews) - Loading Issues (2 reviews) ## Optimizely Feature Experimentation Reviews ### 1. Very good to control roles and permission **Rating:** 5.0/5.0 stars **Reviewed by:** Matheus S. | Head of customer service, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Optimizely Feature Experimentation?** I am using optimizely to control which roles on my SaaS can see each feature. Its very easy to control experimentation and feature flag. Its very simple to implement and to make changes to audiences and features. We use it everyday in production, and its very easy to integrate with the Javascript library. Everything always worked fine, so we never need to call the customer support, so no feedbacks about that. **What do you dislike about Optimizely Feature Experimentation?** At the first time, we found a little hard to understand how to register and enable the feature experimentation in our product. But past that, we didn't have any kind of issue. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Optimizely is helping with controlling which user role can have access to any kind of feature in our system. With that, we can focus in approving our SaaS with features that are relevant to our end users. ### 2. Easy to use, complicated to implement **Rating:** 4.0/5.0 stars **Reviewed by:** Giovanni L. | Front-End Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Optimizely Feature Experimentation?** It is quite easy to use once it is implemented, and above all the multiple options without having to modify much of the implemented code, being able to perform A/B tests and manage variables all from the same space. **What do you dislike about Optimizely Feature Experimentation?** The only thing I didn't like was the implementation, it's true that the team was helping us a lot, but it took us a long time to implement it, first of all to understand the implementation and above all to be able to segment perfectly. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** I benefit from A/B testing to be able to measure the different functionalities and designs that can affect my conversion, and to be able to control deployments easily especially when it is a big functionality that can affect several things and that anyone can do it without having to depend on the developer running it. ### 3. Clean UI and Flexible Cohorts Make Experimentation Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Optimizely Feature Experimentation?** Ability to define experiments, flexible cohort organization, clean user interface **What do you dislike about Optimizely Feature Experimentation?** Integrating in-house metrics has been painful personally **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Experimentation and release of new product features ### 4. Optimizely Feature Flag Review **Rating:** 4.5/5.0 stars **Reviewed by:** Mayank P. | SDE-2, Enterprise (> 1000 emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Optimizely Feature Experimentation?** Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout of your features based on the parameters set i.e, country wise, some parameters defined within your system and many more. **What do you dislike about Optimizely Feature Experimentation?** Found the product to be but on a expensive side compared to other similar software available. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** 1. Controlled features rollout for app. This will helps us in checking the conversions rates and any potential bugs that may happen. 2. Enable/Disable features without any new app releases. 3. A/B testing for 2 features running parallel which helps us to identify the best one. ### 5. Great Tool with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Optimizely Feature Experimentation?** Optimizely Feature Experimentation is a well-balanced platform that caters to both business and developer needs. The developer documentation is highly detailed, making implementation smooth, and the support team is exceptional—quick to respond, always helpful, and open to prioritizing new feature requests. **What do you dislike about Optimizely Feature Experimentation?** While Optimizely is a great tool, it lacks some essential management features. I’d love to see better tools for flag management, such as an overview of all running, paused, and stale flags, the ability to label and tag flags, custom fields for adding extra details, and insights into flags running for too long. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Optimizely Feature Experimentation helps us test new features and make data-driven decisions with confidence. We also use it as a feature flagging system, which makes it easy to enable or disable features instantly if something goes wrong. This flexibility improves our release process, reduces risks, and enhances overall development efficiency. ### 6. Fairly simple feature flagging **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Feature Experimentation?** Once you get the hang of the terminology and interface, it is fairly simple to manage feature flags and audiences for feature experimenting. **What do you dislike about Optimizely Feature Experimentation?** The flow of handling large volumes of audience members is not performant via the web interface. I found when adding hundreds of records, the front end suffered. I was able to handle it all via their json interface. After discovering the json interface, it went smoothly except for that brief time on loading I had to quickly toggle that interface before the front end started crawling trying to generate elements for all my records. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** It is a simple enough interface for stakeholders to manage feature experiments. It is nice that developers can set it up and then other non-technical folk can toggle or manage audiences. ### 7. Feature Experimentation empowers teams to experiment with a hyper focus and data-driven decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Edward P. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2025 **What do you like best about Optimizely Feature Experimentation?** The ease of creating and managing audiences for experiments is paramount in creating new features and quickly sharing the changes with stakeholders. **What do you dislike about Optimizely Feature Experimentation?** I would love to be able to apply multiple feature flags at once as a condition - for example, only apply to audience at 5% if they also have this additional feature flag enabled. In addition, the UI of the flags is still a bit difficult to navigate, but it is new. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Feature flag experimentation, handling A/B testing, and gating certain features based on location. ### 8. Early days but starting to make data-backed decisions via experimentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Optimizely Feature Experimentation?** I like the clarity of tracking different metrics, the tools to explain/achieve statistical significance, and the potential to connect to our data warehouse. I feel like it's hard to know exactly what I like the most at this point, as we're still early days into our adoption journey, but so far we've been setting up experiments via feature experimentation and successfully achieved conclusive results - I also like the option to apply a targeted rollout upon conclusion. We've felt well supported by the team so far too. **What do you dislike about Optimizely Feature Experimentation?** We're struggling with the ability to match up Optimizely's event counts to the event counts on our actual front end tracking. Also we can find it frustrating that sometimes you need to upgrade tiers for functionality we consider relatively basic. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Being able to answer causality questions by isolating the effects on conversion rate and other metrics when doing these tests. Also achieving better alignment from stakeholders through the results. ### 9. A great enterprise grade A/B testing solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Optimizely Feature Experimentation?** Optimizely Feature Experimentation is a great A/B testing platform! It is designed for data-driven teams as well as developers, product managers, and other marketing roles looking to optimize digital experiences. It provides a comprehensive set of tools that helps you experiment with new features, personalize user experiences, and overall make data-driven decisions! **What do you dislike about Optimizely Feature Experimentation?** Users must have prior A/B testing knowledge about what’s a variable, variation, and feature flag. It is essential to know what is a production environment vs development environment to make sure users are effectively using the platform! **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** As graduate students at the University of Washington, my team used Optimizely Feature Experimentation to conduct a usability test of the platform for our class project. ### 10. A Powerful tool for Feature flag management and Experimentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Optimizely Feature Experimentation?** Optimizely is relevatively easy once set up to be able to rollout features, as well as perform experiments in a number of ways including multi-variant tests **What do you dislike about Optimizely Feature Experimentation?** I do believe the drill down and analysis capabilities could be better, as well as making it easier to handle complex experiments that includes different ways to test how to drop into the different cohorts **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** It allows us to manage features and flag rollouts to different platforms at scale in a safe and reliable manner. It also helps us perform a number of user experiments to see how we can improve the product experience and user behavior. ### 11. Best in class, its part of everything we do! **Rating:** 5.0/5.0 stars **Reviewed by:** monty m. | Product Insights Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Feature Experimentation?** How easy its made utilising flags for multiple rules **What do you dislike about Optimizely Feature Experimentation?** the ability to copy metrics from different rules or flags **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** manage features and attribute impact of features ### 12. Enjoy working with the tool and the ability it allows us to drive and scale experimentation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Optimizely Feature Experimentation?** From a measurement results point of view which I use it for mostly, it's very easy to use. Easy to find my results and share them for business decisions **What do you dislike about Optimizely Feature Experimentation?** Nothing major jumps to mind, if we could easily export this to power point or similar to aid getting the data out would be nice but not a huge problem **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** It allows us to measure improvements to the customer journey we add and gives us solid data points to take back to the business to drive engagement and further buy in. ### 13. Expensive, but very intuitive and stable A/B testing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2025 **What do you like best about Optimizely Feature Experimentation?** What I like most about Optimizely’s feature experimentation is how easy it is to run all kinds of experiments and simultaneously integrate it in our backend code, making it so much more easy to implement winners quickly. Besides that, they offer outstanding customer support. **What do you dislike about Optimizely Feature Experimentation?** Not that much apart from the fact that (in all honesty) in pricey **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** FE allows us the massively speed up to process of implementing winning experiments, but also enables to build way more complex experiments as we can integrate it with our backend code. ### 14. Optimizely for A/B testing of our web sites **Rating:** 5.0/5.0 stars **Reviewed by:** Jasper C. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2024 **What do you like best about Optimizely Feature Experimentation?** I like the experience of the Optimization feature because it is easy to use and its built-in A/B testing and customization capabilities are excellent. On the other hand, I like the traffic splitting and end-to-end connection. **What do you dislike about Optimizely Feature Experimentation?** The only thing I came to hate is the overload and how difficult it is to navigate. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** It is currently used to address problems and test and validate changes by running experiments with A/B testing and it works quite well as well as modifying pages and everything flows well. ### 15. A powerful toll that can help a lot **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Optimizely Feature Experimentation?** The most helpful ones are easy audience setup, feature enablement and setup **What do you dislike about Optimizely Feature Experimentation?** Bucketing, this software offers bucketing when you want to run A/B tests however combining it with additional audience that you want to enable/disable the feature can become a nightmare to track. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** A lot, easy testing, easy slow rollout to users, easy hiding in progress work, etc… ### 16. Optimizely Feature Management and Experimentation **Rating:** 5.0/5.0 stars **Reviewed by:** Avneet S. | Technical Software Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Optimizely Feature Experimentation?** Optimizely's feature management module stands out for its seamless integration and intuitive interface. With its feature flagging system, our teams could efficiently control the release of features, toggling them on or off without cumbersome code changes or deployments. This flexibility not only streamlines the development process but also reduced the risk associated with feature releases, enabling teams to iterate with confidence. The integration mechanism and implementation is not cumbersome. **What do you dislike about Optimizely Feature Experimentation?** We found that optimizely was a bit expensive for us considering the medium sized organization and limited budget we had. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** As a part of tax company, we use feature experimentation to determine the usability of a feature before we move it to production. Depending on the traffic and feedback from the users, we get a much better clarity on how we can improve our products and services. ### 17. Data-Driven Problem Solving Platform with real-time solutions to increase engagement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Optimizely Feature Experimentation?** I particularly enjoy the flexibility of personalizing UX to the nth degree of granularity in targeting user groups which profiles the customer in the most efficient way. The in-depth web data analytics, reporting features and insights tools are key to our success and daily functioning which the Feature Experimentation provides. Lastly, we have benefited from the web development functionalities which incrementally have given our users content/customer success live on the go. **What do you dislike about Optimizely Feature Experimentation?** Cost is a major factor right off the bat, it is just too expensive. Our budgets allow to use similar platforms comfortable that present the same use cases. More unique functionalities will help set the platform apart from the rest and help justify the spend within our leadership group. The complexity of platform uage when onboarding new inexperienced users, and intergrating this platform with the legacy systems that we have used for a long time is extremely challenging. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** 1. Increased website performance - sales or e-commerce 2. Core being data analytics driven which allows easier understanding of what works and what doesn't 3. This leading to more effective segmentation and targetting which has helped understand our customer and user base to classify them better and attack in a targeted fashion. ### 18. lead ab testing at my streaming organization with over 30 million MAUs **Rating:** 3.5/5.0 stars **Reviewed by:** Alex L. | sr. product manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Optimizely Feature Experimentation?** Once you are familiar with the capabilities and limitations, it is easy to use. ie. easy to configure settings of feature experiments, easy to set your target audience, and easy to start and end tests **What do you dislike about Optimizely Feature Experimentation?** being able to only run a single AB test on a given FF is limiting for us. optimizely agent is less robust than the SDK but we don't really have an option to go with the native SDK. also that we have to create multiple projects to effectively manage the volume of traffic is inconvenient **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** problems: administering AB tests and feature flags for a large organization that supports 50+ platforms benefits: optimizely enables us to accomplish most of the problems above. we have had to adjust to the limitations of our instrumentation due to the 50+ platform scenario ### 19. Optimizely Feature Experimentation supports experimentation at scale **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2025 **What do you like best about Optimizely Feature Experimentation?** Technological deployment - not relying on third party servers **What do you dislike about Optimizely Feature Experimentation?** UI could be more modern to match their 'best in class' **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Deploying experimentation and personalisation at scale across all of our group of brands ### 20. Difficult to use, hard to understand interface and poor documentation **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about Optimizely Feature Experimentation?** Once you learn to navigate the platform creating feature flags is straightforward. Benefits from a having a range of features which is useful for other teams in the business Frequently used within the business to deliver our A/B and feature flagging needs **What do you dislike about Optimizely Feature Experimentation?** Poor and out of date documentation makes it difficult to integrate across our estate and is missing key features that would allow us to have visibility (e.g. we can't integrate flags into Slack) Interface is difficult to use - teams across the business often have to ask for verification a flag is turned on or off as changing a flag is complex and not very intuitive AB testing is hampered by difficulties in ensuring consistent bucketing of users across the estate and the fact the % flagging doesn't appear to function as we'd expect Navigating around the system is not easy - its not intuitive **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Allowing us to A/B test new features before committing to roll out a feature to all customers and feature flagging parts of the codebase to enable certain functionality to be toggled on or off. It allows us to get features out into production quicker and to get accurate test and conversion data about feature on our production environment. ### 21. Fast and Accurate Measurement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Optimizely Feature Experimentation?** The statistical significance tracking – alerting the user once it is reached **What do you dislike about Optimizely Feature Experimentation?** can be a bit slow to load, especially segmentation **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** it has streamlined our ab testing analysis process massively ### 22. Newly in feature experimentation but excited toward the future **Rating:** 4.5/5.0 stars **Reviewed by:** Chniber B. | Experimentation manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Optimizely Feature Experimentation?** Being able to test and activate fully the feature in live via backends and apps **What do you dislike about Optimizely Feature Experimentation?** Need of implementation in all backend API meaning its x times number of API we have in a flow **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Being able to test on all touchpoints connected to the backend in use ### 23. Most versatile and enjoyable product to use **Rating:** 5.0/5.0 stars **Reviewed by:** Hitarth D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Optimizely Feature Experimentation?** I like the Optimiely REST API most since it allows for so much more customization to the base product, which by itself is awesome. Apart from this, I also like the modern-looking and easy-to-navigate dashboard which does a great job of organizing all the things it has to offer to the user. **What do you dislike about Optimizely Feature Experimentation?** I would say there are some missing features with the REST API like the contributors API which is operational for the legacy products but not Feature Experimentation. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** It allows the developers to easily toggle on and off code that they don't want to run in production, for example for cases where the existing piece of code is incomplete. Allows developers to break down large tasks into multiple small contributions. It also allows us to be more confident with releasing fixes that cannot easily be tested in non-prod environments. ### 24. Review Over Optimizely Feature Experimentation **Rating:** 5.0/5.0 stars **Reviewed by:** Himanshu Ranjan R. | Assistant Application Developer , Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Optimizely Feature Experimentation?** I think optimizely can be best way in making a better digital experience. We can personalize accordingly whatever we want to see or follow instead of unwanted things. Another thing i liked is the web development testing feature - This can be so useful for web developers We can easily choose our target audience **What do you dislike about Optimizely Feature Experimentation?** As of now i didn't found any negative thing. But optimizely can improve the theme they are using in UI. Some colorful and pictorial representations may be more effective. Specially dark theme can be changed as light It will lookmore better. ( i mean black bg) This is just my opinion not any negative **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** We can easily get some optimized or efficient product which is needed as per our requirement and our target costomer. The problem mostly people face is our content or product is targeting right audience or not. The other problem is regarding web development testing, we can see through A/B testing things which can boost our development site. ### 25. Best in class tools for feature and experimentation...! **Rating:** 4.0/5.0 stars **Reviewed by:** Sameer C. | Development Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Optimizely Feature Experimentation?** The best thing I like about the Optimizely's Feature Experimentation service is that they offer best in class tools for optimizing the digital experience in a way that can help in significantly improving the customer experince!! Tools for A/B testing and personalisation and feature flagging really imporves the bussiness and organization flow...Overall Love it! **What do you dislike about Optimizely Feature Experimentation?** Nothing much to dislike..However more work could be carried out on third party integration and giving seemless experience...although the it already outperforms the available tools in the market but still slight improvemnt could make it best! **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** We have a website running for managing the educational content workflow in our campus and the Optimizly Feature Experimentation had really helped us in A/B testing specially to have a check on the perfomance metrics and how website performs on certain on conditioned parameters. The optimizing functionality really helped us in ensuring that wether the overall user interface apealls the target audience or not and it's optimization based on the analytics. ### 26. Great tool for allowing us to dynamic change feature states **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about Optimizely Feature Experimentation?** Optimizely is very good at allowing us to try new features, experiment with features and set up custom audiences. **What do you dislike about Optimizely Feature Experimentation?** The part that we have more issues with is to setup multiple experiments for different platforms that use the same feature flag simultaneously. This is something that we can't do with optimizely today and it hurts is. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** It allows us to dynamic enable / disable features, to test new variations of features, to segment our audience into multiple buckets, to check the better metrics for each tests, etc. ### 27. Associate PM Optimazely feature review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Optimizely Feature Experimentation?** Optimizely's intuitive interface and real-time insights are a game-changer for me. It seamlessly integrates into our workflow, making feature testing a breeze. It's personalized analytics elevate decision-making, providing unique insights into our users behavior. I think that it's a must-have for efficient and data-driven experimentation. **What do you dislike about Optimizely Feature Experimentation?** I think that optimizely is fantastic, but the learning curve for new users and the pricing structure could be more user-friendly. Simplifying onboarding and exploring flexible pricing options would make it even better. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** As I mentioned before optimizely is a real game-changer for me. It tackles our challenge of implementing changes without disrupting the user experience. The real-time insights empower me and my team to make informed decisions, enhancing our ability to cater to user preferences. For me it's not just a tool but a solution that directly benefits our projects and user satisfaction. ### 28. Great product for fast and easy product experimentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Optimizely Feature Experimentation?** I like that it is easily configuration and you can manage various audiences within the same experiment. Setting up a test is very easy and doesnt take much time at all. **What do you dislike about Optimizely Feature Experimentation?** I am not a big fan of the reporting the Optimizely has. I am not able to gather all the insights I need to determine next steps for an experiment. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Optimizely allows us to quickly gain insights on product features and usability. It also allows us to do testing to manage which users see certain features so we can measure impact. ### 29. Optimizely Experimentation **Rating:** 4.5/5.0 stars **Reviewed by:** Danielle W. | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about Optimizely Feature Experimentation?** It makes it easy to test various aspects of a page. The possibilities are almost endless as to what you can test! **What do you dislike about Optimizely Feature Experimentation?** The UX is a little hard to learn and can be clunky at times. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Easily maintaining and running multiple tests at once ### 30. Best features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Optimizely Feature Experimentation?** Optimizely feature experimentation is best for applying the customers views and making it easy to work with. **What do you dislike about Optimizely Feature Experimentation?** Even though it is one of the best experimentatuon, it needs some improvement in the visualization of the dashboard **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** The optimizely feature experimentation is helpful for the people with even little knowledge can work comfortably and this is beneficial for many people. ### 31. Optimization Features **Rating:** 4.0/5.0 stars **Reviewed by:** Harshal J. | Site Reliability Engineer (E0), Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Optimizely Feature Experimentation?** I appreciate how Optimizely Feature Experimentation empowers me to iterate and optimize my features effortlessly. The ability to run experiments, analyze user behaviors, and make data-driven decisions not only enhances the user experience but also contributes to the overall success of our product. It's a game-changer in fine-tuning features and ensuring we deliver the best possible value to our users. The ease of use and insightful analytics make it an invaluable tool for driving innovation and achieving continuous improvement. **What do you dislike about Optimizely Feature Experimentation?** Not much like an dislike i really appreciate it **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Well, i haven't face that much of an problems with the optimization experience solving and it is really beneficial to solve new features ### 32. It's good to use **Rating:** 4.5/5.0 stars **Reviewed by:** YUVARAJAN M. | Associate Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Optimizely Feature Experimentation?** Optimizely Feature Experimentation stands out for its structured approach to testing features, providing actionable insights for data-driven decisions, and enabling continuous improvement. **What do you dislike about Optimizely Feature Experimentation?** While Optimizely Feature Experimentation provides powerful features, its pricing model may be challenging for smaller businesses, and its learning curve could be steep for some users. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Optimizely Feature Experimentation helps solve key challenges such as uncertainty in feature development, lack of data-driven decision-making, and the risk of deploying untested features. By enabling controlled experimentation and providing actionable insights, it empowers us to make informed decisions, optimize user experiences, and drive business growth. This benefits us by reducing guesswork, improving product performance, and ultimately enhancing customer satisfaction and retention. ### 33. Great product to next new features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Optimizely Feature Experimentation?** Easy to use and very intuitive. No prior knowledge needed. **What do you dislike about Optimizely Feature Experimentation?** So far so good. I am very happy about this product. I am now trailing it and will be buying it soon. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** A/B testing and feature management of Web page made easy. ### 34. Expensive tool with limited capabilities **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Optimizely Feature Experimentation?** It has a clean UI, but there's not much else to like tbh **What do you dislike about Optimizely Feature Experimentation?** - very limited analytics capabilities - cannot use any event or user attributes for analysis - very expensive for what it is - we end up exporting all the data to analyze it outside of Optimizely **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** we use it mainly (almost exclusively) for feature flagging and user assignation/splitting ### 35. A great product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Optimizely Feature Experimentation?** I love the ability to get very detailed in targeting my audiences, with bespoke solutions **What do you dislike about Optimizely Feature Experimentation?** It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Allows me to experiment across a whole suite of products and target my audience in detail. ### 36. Helps us in rolling out features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Optimizely Feature Experimentation?** Ease of access control is a very good thing for us **What do you dislike about Optimizely Feature Experimentation?** Documentation heavy and would be good to have some tutorials **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Targetted audience release and experimentation ### 37. Great Response and Quick Delivery **Rating:** 4.5/5.0 stars **Reviewed by:** Keshav V. | Technical Artist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2024 **What do you like best about Optimizely Feature Experimentation?** It was quick and safer to test and the feature validations were super fast my dashboard was super personalised as well. Great Customer Support. it was also easy to integrate into my project. This ease of Implementation makes me use it more frequently for different products. **What do you dislike about Optimizely Feature Experimentation?** Could have a better analytic dashboard for a better understanding of data. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Making my Testing process easier and Smoother while all the feature rollout testing has become smoother as well. ### 38. My Take on Optimizely's Experimentation Magic. **Rating:** 4.0/5.0 stars **Reviewed by:** Ankur S. | Video Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Optimizely Feature Experimentation?** The best feature I found is the detailed insights it provides into user behavior and performance metrics also stand out, helping businesses make informed decisions for a better online experience. **What do you dislike about Optimizely Feature Experimentation?** Like there has been a slight drawback when it comes to complex experiments or specific customizations, which might be a drawback for users with highly specialized testing requirements. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** It can be improved in handling more complex executions for sure hence providing more depth in flied of experimentation. ### 39. Quick and easy way to runAB testing **Rating:** 3.5/5.0 stars **Reviewed by:** Luca d. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2024 **What do you like best about Optimizely Feature Experimentation?** It's quick! Once the devs set up the events in GA I can easily retrieve the data and run ad-hoc analsysis on top the OPtimizely reporting. **What do you dislike about Optimizely Feature Experimentation?** Not clear how it computes significance when there are more than 2 groups. But also would appreciate more clarity around the exact test used to compute significance. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Understanding which features maximise our engagement with our users. ### 40. Users point of view **Rating:** 4.0/5.0 stars **Reviewed by:** NILMANI J. | JUNIOR JAVA BACKEND DEVELOPER, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Optimizely Feature Experimentation?** Feature Flag. AB Testing. Rollouts. Ease of Use. **What do you dislike about Optimizely Feature Experimentation?** Risk Dependency. Performance Impact. GDPR failure. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Improveing Social media engagement . My client app associated with many social media platform he wants to enagage more audiance for her new feed features. We solve this issue within 2 hour by the help of A/B Testing feature. ### 41. Allows experimentation across web, mobile, and server-side apps **Rating:** 5.0/5.0 stars **Reviewed by:** Vipin K. | PPC Manager- GoogleAds, FacebookAds & Bing Ads Expert PPC Lead Generation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Optimizely Feature Experimentation?** This breadth of coverage allows teams to test and optimize different parts of the user journey, leading to potentially larger impact. **What do you dislike about Optimizely Feature Experimentation?** API calls for feature variations can introduce slight latency in some applications **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** While I can't experience problems or receive benefits in the same way humans do, I can understand and analyze the problems Optimizely Feature Experimentation solves and the potential benefits it provides to its users. ### 42. Make comparison easier and better. **Rating:** 5.0/5.0 stars **Reviewed by:** Aadarsh v. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Optimizely Feature Experimentation?** I need a alternative, G2 search helps to decide better, fast than any GPT's available **What do you dislike about Optimizely Feature Experimentation?** I feel some UX can be better, likely on filters.... **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Pricing comparision amoung all alternatives ### 43. My personal Review on Optimizely Feature Experimentation **Rating:** 4.0/5.0 stars **Reviewed by:** Aditya Pratap S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2024 **What do you like best about Optimizely Feature Experimentation?** Data-Driven Decision Making,Personalization and many more I appreciate how Optimizely Feature Experimentation enables organizations to innovate **What do you dislike about Optimizely Feature Experimentation?** some time it become complex to use, Cost and also privacy can be a issue. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** it helps me in my decision making and optimising user experince by the help of it. ### 44. Industry Expert tool for feature experimentation **Rating:** 4.5/5.0 stars **Reviewed by:** Yakkaluru G. | Director - Products, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2023 **What do you like best about Optimizely Feature Experimentation?** Their web Interface is highly interactive unlike other Optimizely platforms. It's Simple & easy to do A/B tests for different age groups. Optimizely helped us to do multiple user acceptance testing, the results were reliable & quick too. **What do you dislike about Optimizely Feature Experimentation?** Usage on mobile is not at all responsive & difficult to use it when away from laptop. It's hard to change the feature once setup in the A/B test & no regression tests available. We still need developers support though it's no-code solution. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** We've used this tool to compare few new payment related features that are little complex to understand. With the Feature Experimentation our A/B Tests are solved, as we can quickly reiterate the product based on the test results. **Official Response from Emma Davis:** > Hi Yakkaluru, Thanks for also leaving us a review on Feature Experimentation! Once again, it would be much appreciated if you could always let your Customer Success Manager know about your product-related feedback. They'll be able to pass it onto our product team. ### 45. Works perfectly for my teams since we are a service company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Optimizely Feature Experimentation?** The web experimentation mainly becuase we get a lot fof website projects and it is very difficult to develop since on local it performs slightly different but on live servers it becomes poor. optimizely helps us to fix that problem with the visual editor **What do you dislike about Optimizely Feature Experimentation?** Not much really. it is a good platform for us and I get what i need. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** It allows teams to run experiments with different variations of a feature and measure the impact of personalization efforts with a visual editor ### 46. Consultant **Rating:** 4.0/5.0 stars **Reviewed by:** Hari S. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Optimizely Feature Experimentation?** I like UI performance and its features of scalelablity and integration of its API **What do you dislike about Optimizely Feature Experimentation?** I don't have dislikes about this product **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Had issues in connecting via OPA server later we got solution to fix this integration process to send data to mobile app optimisation ### 47. A hero tool that helps to take quality decisions in product build phase **Rating:** 4.5/5.0 stars **Reviewed by:** Prasanth G. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Optimizely Feature Experimentation?** 1. I Liked the geographic location-wise breakdown when used on the pricing page feature. 2. Snowflake made our lives easier by allowing us to collaborate with internal data with feature experimentation data for better analysis. 3. SDKs are easy to integrate seamlessly, which helped us to go live in less time. **What do you dislike about Optimizely Feature Experimentation?** 1. UI is not responsive. Doesn't give a good view when opened on mobile. 2. I still need developer intervention though it's mentioned no/low code tool. 3. Often confusing how to change the configuration each time we change the test elements. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** We wanted to figure out the pricing plans after the launch of UPI payment services in Singapore. With Optimizely, we could track the traffic, usage & response from the APAC & Americas. Able to make the necessary changes to the pricing in the mobile app from the data extracted. Thanks to Optimizely **Official Response from Emma Davis:** > Hi Prasanth, Thanks for also leaving Optimizely Feature Experimentation a review! We love to see that you're an Optimizely Digital Experience Platform user. It would be great if you could share your detailed feedback on how we could improve user experience with your Customer Success Manager or you can leave us a message at reviews@optimizely.com. ### 48. Must us feature for beta and AB testing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Optimizely Feature Experimentation?** It is easy to use once integrated and very adaptable for all consumer applications I have worked on in my professional experience. Also helps in experimenting features on certain targeted audiences before doing a complete release. **What do you dislike about Optimizely Feature Experimentation?** It is a bit expensive based on its feature. set **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** It helps in beta testing and active user feedback for new features by selecting target audience and regions. ### 49. It is good to start with. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Optimizely Feature Experimentation?** It's basic features are user friendly so I will say get a hold of it. **What do you dislike about Optimizely Feature Experimentation?** Not dislike but there is a room for improvement. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** Optimizing features and it's experimentation ### 50. Easy to update and learn the new changes **Rating:** 4.5/5.0 stars **Reviewed by:** Wahmad W. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Optimizely Feature Experimentation?** We have used the Optmizely feature to upgrade our content management system from the back end and it turned out easy and flexible to work with. We have now updated our front-end content management tool and it's all really easy to learn and work with. **What do you dislike about Optimizely Feature Experimentation?** I really do not think there were any. We implemented the tool and it was easy to upgrade all of our old versions to the new. **What problems is Optimizely Feature Experimentation solving and how is that benefiting you?** It is helping us with CMS of our main business website husky.co and it is easy to train our content managers on, fairly flexible as well. **Official Response from Emma Davis:** > Hi Wahmad, Thanks for leaving us a review! It's great to hear that Feature Experimentation is working great to fulfill your business needs. If you ever have any questions or concerns surrounding your use of our product in the future, please let you Customer Success Manager know as soon as possible or leave a message at reviews@optimizely.com. ## Optimizely Feature Experimentation Discussions - [Is optimizely open source?](https://www.g2.com/discussions/is-optimizely-open-source) - 1 comment - [View Optimizely Feature Experimentation pricing details and edition comparison](https://www.g2.com/products/optimizely-feature-experimentation/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-18+03%3A56%3A40+-0500&secure%5Bsession_id%5D=2e050077-a012-4850-89d5-59f1804c117e&secure%5Btoken%5D=9b56c25e6a31e3ad6d628f684e1d5513194ae5662d962fb7b4f14981c8b80ebc&format=llm_user) ## Optimizely Feature Experimentation Features **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - AI/Machine Learning - Little to No Coding **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing **Analytics** - Reporting and Analytics **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Optimizely Feature Experimentation Alternatives - [Statsig](https://www.g2.com/products/statsig/reviews) - 4.7/5.0 (346 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (404 reviews) - [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) - 4.5/5.0 (712 reviews)