VWO Testing Pricing Overview

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Free Trial

GROWTH

Get started with experimenting to optimize your user experiences.

PRO

Best for small to mid-sized organizations looking to advance their optimization process.

ENTERPRISE

Best for large teams focused on optimization, large agencies & enterprise-wide deployment.

Start optimizing your digital experiences with VWO today.

VWO Testing has 3 pricing editions. A free trial of VWO Testing is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for VWO Testing is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase VWO Testing must be conducted with the seller.

Pricing information was last updated on October 09, 2024

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

8 months

Average Discount

Perceived Cost

$$$$$

How much does VWO Testing cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 13 purchases.

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VWO Testing Alternatives Pricing

The following is a quick overview of editions offered by other A/B Testing Tools

Kameleoon Web and Feature Experimentation	Contact Us	Unified platform for all teams Client-side and server-side a/b/n testing Personalization campaigns AI Copilot for smarter testing 80+ native integrations including data warehouses Create pop-ups, forms, and surveys Feature flags and rollouts CUPED, Sequential, Bayesian, and Frequentist statistical models Fast, flicker-free snippet 45+ native targeting criteria Collaboration built-in with shared library of goals, segments and more SOC 2 & HIPAA-compliant Show More
Instapage Create	$79.00Per Month	Build on-brand, pixel-perfect, responsive pages without a developer Drag & drop builder Reusable page blocks Real-time visual collaboration Triggered popups Sticky bars Mobile responsiveness AI content Show More
Webtrends Optimize For growing websites (less than 10k sessions per month)	FreePer Year	As per our paid version, all tools & features are available to all users as standard. No hidden tiers or 'upgrades' required to access any functionality. Unlimited number of UI users per licence. Free to websites with less than 10,000 sessions per month. Unlimited testing - A/B, A/Bn, MVT, Split, Baseline Unlimited personalisation & targeting Social proof & product recommendations Web, server-side, mobile SDKs, REST APIs Game-changing data pipeline and reporting suite Single line JS implementation & 100% flicker-free testing Third party integrations eg. GA4, Fullstory, Snowflake etc. Advanced, drag & drop segmentation Point & click (WYSIWYG) visual editor and Advanced code-based editor Unlimited UI users, sub-domains, projects, goals etc. Added value website optimisation tools & features eg. Surveys, Exit Intent, Hello Bars, Urgency Messaging etc. Show More

Various alternatives pricing & plans

Free Trial

Pricing information for the above various VWO Testing alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

VWO Testing Pricing Reviews

(2)

Verified User in Computer Software

Mid-Market (51-1000 emp.)

11/20/2023

"VWO is essential to Sendbird’s conversion optimization stack—AI Overview is a game-changer"

5/5

What do you like best about VWO Testing?

VWO helps us at us run experiments that improve conversion rates across key pages like the homepage and contact forms. The platform is easy to use, and the AI Overview feature gives helpful summaries of session recordings and reports that guide what to test next.

Special thanks to Mayank from the CSM team—he’s been proactive, responsive, and always willing to help us get more out of the product. Review collected by and hosted on G2.com.

What do you dislike about VWO Testing?

Nothing. Very easy to use A/B testing platform, great value. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

8/12/2025

"VWO"

3/5

What do you like best about VWO Testing?

VWO is easy to setup and use on a day to day basis.

Features such as heatmap, scrollmap give insight about the pages

A/B experimentation platform on VWO is easy to use and provides clear metrics to test hypothesis. Review collected by and hosted on G2.com.

What do you dislike about VWO Testing?

VWO core value proposition is A/B testing. It has live page edit feature that can be used to make changes to live pages without the need of developers. While it works well for small changes such as text updates, changing position of elements, it does not work very well when the changes are complex such as making changes to the images etc. Review collected by and hosted on G2.com.