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Donor Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Donor Management Software for Medium-Sized Businesses

    Products classified in the overall Donor Management category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Donor Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Donor Management category.

    In addition to qualifying for inclusion in the Donor Management Software category, to qualify for inclusion in the Medium-Sized Business Donor Management Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

    Top 10 Donor Management Software for Medium-Sized Businesses

    • Raiser's Edge NXT
    • Bloomerang
    • NetSuite
    • DonorPerfect
    • Kindful
    • Luminate
    • Salsa CRM
    • Tessitura
    • Virtuous CRM
    • eTapestry

    Compare Medium-Sized Business Donor Management Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    Blackbaud Raisers Edge NXT is a cloud-based fundraising and relationship management solution thats smart, fully integrated, and purpose-built exclusively for fundraising. Its advanced technology will streamline your data and reporting processes increasing operational efficiency and provide insight to every stage of the constituent lifecycle, helping you attract new supporters, engage them with the right communications according to their unique preferences, and grow their impact on your mission.

    (481)4.6 out of 5
    Optimized for quick response
    Entry Level Price:Free up to 250 contacts

    Bloomerang helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. Our cloud-based donor management application is rooted in principles of philanthropy, simple to use and focused on empowering your team to achieve remarkable results through enhanced donor loyalty. Bloomerang is designed to deliver maximum results, maximum utilization by your team and maximum flexibility with no need for additional technology spending on

    (1,145)3.9 out of 5
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    As the world's #1 cloud ERP solution, NetSuite is the first and last business management solution your business will ever need. NetSuite provides a suite of cloud-based applications, which includes financials / Enterprise Resource Planning (ERP), HR, professional services automation and omnichannel commerce, used by more than 22,000 customers in 200+ countries.

    (304)4.4 out of 5
    Optimized for quick response
    Entry Level Price:$159 per month

    Growing organizations choose DonorPerfect because it’s built for nonprofit people with easy-to-use features designed to save time and engage donors. DonorPerfect is the most comprehensive fundraising solution, with everything nonprofits need to grow. It helps your organization manage donations, contacts, receipting, reporting, email, events, and all of your fundraising initiatives from a single platform. With automatic monthly giving, integrated online donation forms, dashboard reporting, Co

    (328)4.4 out of 5
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    Kindful is a donor management platform with fundraising tools built in. Our mission is to provide nonprofit employees with powerful software to help them organize their data and manage their donors better, so they can make a greater impact on the world.

    (56)3.1 out of 5

    Luminate executes your online strategy with integrated campaigns for digital, social and mobile channels, so you can engage more effectively with your supporters to raise more money for your mission.

    (88)3.9 out of 5
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    Salsa Labs is a leading provider of CRM, marketing automation, fundraising, and advocacy software for the nonprofit community. We are proud to be helping thousands of nonprofits engage and change the world every day! Salsa CRM, part of Salsa's SmartEngagement Technology, delivers strong constituent management functionality, rich donor profiles, sophisticated campaign dashboards and more. Our clients use Salsa CRM to track online and offline donations, manage direct mail campaigns, and ident

    (58)3.6 out of 5

    Tessitura is an enterprise CRM system that powers all key business functions for museums, attractions, and performing arts organizations. From ticketing and admissions, fundraising, and memberships to education, marketing, analytics, and more, Tessitura’s unified platform enables a seamless, 360-degree view of all visitors, donors, members, and volunteers. In addition to its flagship software, Tessitura offers a range of complementary services that empower its users to achieve their goals. Thos

    (48)4.4 out of 5
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    Virtuous is a modern nonprofit Automation and CRM platform that helps nonprofits build relationships at scale. We enable our nonprofits to dramatically increase giving by personalizing communication with their constituents. We identify the passions and capacity of donors and help automate multi-channel communications. Our platform is easy-to-use for less sophisticated charities but includes robust giving, marketing and back-office solutions for the most complex nonprofits.

    (92)3.6 out of 5

    Blackbaud eTapestry is an affordable, web-based, all-in-one donor management solution for small and growing nonprofits. It has been designed to help nonprofits streamline manual administrative processes, deliver meaningful donor experiences, and provide integrated online and offline communication tools that help boost your fundraising goals. More than 6,000 nonprofits use Blackbaud eTapestry to operate more efficiently, reach and engage new donors, and expand relationships with existing donors.

    (41)4.2 out of 5
    Entry Level Price:$39 per month

    Little Green Light is a complete fundraising and donor management system designed to give nonprofits the confidence and ability to succeed. It can be customized to fit the needs of your nonprofit thanks to a wide array of software that can be integrated with the platform. Affordably priced, Little Green Light delivers power & flexibility to grow with the changing needs of nonprofits everywhere. Join our growing community of satisfied users.

    (29)3.5 out of 5

    Cloud-based ClearView CRM is fundraising software that supports nonprofits' efforts to raise money and manage donor services departments. It includes constituent relationship management; business intelligence and reporting; operational tools like data import/export, list segmentation/selection, and gift processing; wealth screening; and a mobile app for frontline fundraisers. Features --Powerful constituent relationship management: complete profiles--with touches and contacts, giving history, i

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    Check out the G2 Grid® for the top Donor Management Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Salsa CRM
    Raiser's Edge NXT
    Little Green Light
    ClearView CRM
    Virtuous CRM
    Market Presence

    Learn More About Donor Management Software

    What is Donor Management Software?

    Donor management software is used by organizations to manage every aspect of a nonprofit’s relationship with its donors. Nonprofit organizations use donor management solutions to control all donor-related information and grow their donor bases. Organizations also use donor management software to accept donations and track those contributions. Donor management solutions provide an end-to-end option for nonprofits to oversee the entire donations process, from running donor campaigns and boosting engagement to actually accepting donations and analyzing donation-related data. These solutions are a vital piece of a nonprofit organization’s fundraising arsenal and provide the potential to improve the efficiency and efficacy of donor management teams.

    Key Benefits of Donor Management Software

    • Leverage current donor base to raise funds and hit goals
    • Strengthen donor and contact relationships by keeping in constant contact
    • Increase giving and new donations through email blasts, newsletters, and hub for donors
    • Track and target key donors with segmented analytics
    • Ensure the relevance of an outreach effort for respective recipients
    • Reduce costs by having automation within donor management

    Why Use Donor Management Software?

    Nonprofits use donor management software for many reasons. Primary objectives include increasing their reach, supporting fundraising efforts, engaging in online fundraising, managing donor information, soliciting donations, and accepting donations. Donor management solutions provide nonprofits with control over every aspect of the donation process and allow improved access and insight into the process. The robust features included in many donor management solutions make them attractive options for organizations looking for a single solution to take care of their entire donor process.

    Donor communication — Communicating with donors is vital for maintaining strong donor relationships. Donor management solutions provide a direct communication channel to donors, allowing nonprofits to send follow-up communication via email after receiving a donation. There are multiple communication channels through which users can maintain contact with donors. Certain solutions contain mass messaging features, which allow multiple points of access to donors via email and text messaging. While the majority of solutions in this category contain emailing features, some also allow users to send mass text messages.

    Make informed decisions – The control and insight that donor management software can lend to the donor management process help users make informed, strategic decisions. Instead of fumbling around with huge data sets that give little to no insight to those who aren’t extremely data-savvy, reporting features provide sensible and easily digestible representations of data. While detailed reporting and analytics features are not present in every donor management solution, they are found in a large number of tools. Users can leverage insights into trends and historical data toward more strategic and better-informed decision-making.

    Manage donor information — Donor management software functions somewhat like a nonprofit constituent relationship management platform in that it allows nonprofits to organize donor information by providing donor profiles to complete. You can import existing contact data into your solution to easily access information such as donor addresses, contact information, giving history, and more.

    Accept donations – Nonprofit organizations utilize donor management solutions to accept multiple types of donations. Donations can potentially be made online, via text, through direct bank transactions, or with credit or debit cards.

    Donor campaign management — Running well-organized campaigns is vital to drumming up support and boosting donations. Donor management software contains campaign management tools to run campaigns and reporting tools to view the results of those campaigns. These campaigns primarily include email marketing, but may include social media marketing. Your organization can create specific donation pages for each campaign, giving each round of outreach a unique feel.

    Donor retention — Nonprofits use donor management software to help with donor retention. Organizations can use these solutions to launch and run campaigns designed to engage donors and ideally gather more pledges. Creating more touchpoints between your organization and your donor base is key to ensuring your donors stay loyal and continually giving to your organization. For example, a one-time donor may forget about your organization and the work you do. Repeat messaging can get your name in front of that donor and make it more likely that they donate again instead lapsing.

    Re-engage with lapsed donors – A key feature of donor management software is donor targeting. Nonprofits can use this feature to quickly sort their contacts by demographic, most recent donors, time of last contact, and more. Teams can utilize the built-in communication tools to send targeted messaging to certain groups, prompting them to donate again or engage with your organization in some other way. Marketing automation, reporting, built-in communication tools, and analytics features all contribute to the end goal of donor engagement and re-engagement.

    Data management — Donor management software gathers vast amounts of data on your donors and their contributions. Users can structure the data in useful ways and gain insights that would typically not be immediately obvious with these solutions. Donation teams can generate custom reports and analyze them to gain more clarity into where resources need to be directed.

    Who Uses Donor Management Software?

    Nonprofit organizations are the users of donor management software, as a large portion of nonprofit funding comes via donations. Since donations are such an important source of funding for nonprofits, managing donors and donor activity properly is immensely important. For example, your nonprofit has lofty fundraising goals set by your board and strict deadlines to meet. Donor management software can improve your reach, track your team’s activities, and boost your chances of reaching those goals.

    Donor Management Software Features

    Donor management solutions may include, but are not limited to, the following features:

    Dashboards – Many donor management solutions contain dashboard features, which present the user with an easily understandable interface for interacting with the software. The dashboard provides real-time access to all of your information, from donor information to fundraising activity.

    Reporting – Certain donor management software offers a reporting feature, which can generate detailed activity reports. Organizations can use these reports to shape donor strategy going forward. You can create a report that pulls donation numbers week by week from the past three years, notice that donations are usually down during a certain week, and then use that information to boost outreach during that period.

    Marketing automation – Marketing automation saves time and has the ability to make your organization more efficient by eliminating mistakes in the marketing process. You may utilize a separate marketing automation software, but some robust donor management tools provide access to marketing automation features directly within the application. One can use these features to set up automated thank-you email responses or to gently nudge your donor base when they haven’t contributed in a while. Automating these processes means that you free up time to focus on more value-adding tasks, such as strategy.

    Email distribution – Email distribution and mail-merge (the automatic addition of email addresses and personalized emails to expedite the process of sending out tons of marketing material at once) are two features included in the majority of donor management solutions. These allow users to send donor-related emails directly from the application.

    Messaging templates – Some donor management solutions may contain email templates so users can easily craft and send acknowledgement emails. These solutions may also contain direct mail templates to help craft and send direct mail messages within the donor management application.

    Data integration – Integrating existing data sets, primarily in the form of donor information and past donation history, is important to ensuring a smooth transition to a new donor management system. With quality data integration built in to your new solution, users can be sure that the information they will be relying on is accurate.

    Mobile-optimized: – Mobility is increasingly important for software of all types, and donor management is no exception. Software vendors in this category are offering mobile-ready solutions to make accepting donations easier. Certain software offers text-to-give options, through which donors can make donations via text. Removing barriers makes it easier to solicit more donations.

    Task management – Donation management at larger nonprofits may require an entire team of employees. These solutions may include task management tools, which schedule and assign tasks to individuals on the team and monitor the status of these tasks. Nonprofits often have fundraising goals and donation deadlines to stick to, so having a tool to organize the team can play a huge role in meeting those deadlines and hitting those goals.

    Mass messaging – Donor management software may offer mass text messaging features, allowing organizations to reach out directly to their donor base. The combination of mass messaging features and text-to-give functionalities creates an additional line of communication and an additional donation channel.

    Donation pages – Some solutions can create custom donor campaign pages to accompany targeted outreach. These pages streamline the donation process and track activity on the page more closely.

    Real-time activity monitor — Using a real-time activity monitor, users can keep track of all donor activity as it occurs. This ensures that your nonprofit is up to date with all donor activity. Changes can be monitored and trigger immediate action to alleviate any issues and ensure a smoothly run donor management process.

    Additional Donor Management Features

    Prospect research database –

    Dashboards – Donor management tools may provide access to a prospect database so you can carry out prospect research more easily. Prospect research is vital to increasing your number of donors, raising additional funds, and hitting donation goals. There is dedicated donor prospect research software, but having those tools within a donor management solution streamlines the entire process. With this feature, users can research potential donors and carry out marketing and outreach tasks all within the same tool.

    Custom reporting – Many donor management solutions offer reporting features, but some can create custom report filters so that you can get exactly the data you want in the format best suited to the task. You may be able to automate the reporting process as well, ensuring that you have weekly, auto-generated, custom reports on all of the information that your organization deems vital.

    Dashboards – Some software in this category may contain the ability to create online forms. These may include sign-up forms, forms to track donor information changes, and more. Creating forms and distributing forms easily streamlines and standardizes the information collection process, which frees you up to focus on creative tasks