Virtuous CRM+ Reviews & Product Details

Virtuous CRM+ is the AI-powered, Responsive donor management platform that brings your fundraising data and workflows into one modern, connected system. Virtuous CRM+ equips fundraisers to personalize outreach across the entire giving journey and automate internal work. Key Capabilities: - Unified fundraising data in one connected platform to give fundraisers a complete 360-degree view of every donor’s giving, engagement, and relationships. - Real-time donor behavior and engagement insights to reveal timely opportunities for outreach and deepen donor connection. - Automated workflows and task assignments to trigger personalized emails, calls, texts, and actions based on real-time donor behavior. - Integrated email, SMS, and online giving tools to simplify multichannel communication and keep donor journeys consistent and relevant. - Dynamic segmentation powered by real-time data to help teams deliver targeted campaigns that drive stronger results. - Advanced reporting and operational tools to analyze trends, monitor KPIs, and support finance, development, and leadership needs. Seamless Integration With Other Virtuous Products: - Frictionless online giving experiences using Virtuous Raise to increase conversions, recurring gifts, and average gift size. - AI-powered donor profile enrichment using Virtuous Insights to identify high-potential donors. - Enterprise-grade reporting using Virtuous Analytics to forecast performance and inform strategic decisions. - Event and volunteer management using Virtuous Volunteer to unify giving and service data. - AI-generated outreach using Virtuous Momentum to accelerate personalized communication. Nonprofits Using Virtuous CRM+ Have Seen: - 12% increase in donor retention - 0% increase in average gift size - 20% decrease in administrative time Virtuous CRM+ helps nonprofits build deeper donor relationships, automate what matters most, and grow generosity with clarity and confidence.

Product Website

Seller

Virtuous

Discussions

Virtuous CRM+ Community

Languages Supported

English

Overview by

Mackenzie Miller

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

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Virtuous CRM+ Integrations

(10)

Verified by Virtuous CRM+

Virtuous CRM+ Media

Build better relationships with personalized cultivation plans for every donor. Stop piecing together disparate data and wrangling spreadsheets — get the actionable insights you need in one customizable dashboard.

Virtuous CRM+ Demo - Donor & Gift Pipeline

Stop bouncing from platform to platform trying to get a complete look at your donor engagement and gift history. Complete all your essential tasks, manage gift pipelines, nurture your donor relationships at scale, and see the ROI of your efforts, all in Virtuous.

Virtuous CRM+ Demo - Fundraising Insights & Reports

Know who to contact and what to talk about in a single donor view. See intelligent suggestions for the next best action based on the donor’s gift history, social network behaviors, wealth data, demographic data, and more.

Virtuous CRM+ Demo - Marketing Automation & Donor Journeys

Build sequences that connect with donors without adding work for your staff. Use data collected from giving behavior, interests, or milestones to craft unique, personalized engagement for each individual.

Virtuous CRM+ Demo - Curate Event Experiences

Create and manage virtual, hybrid, or in-person events of all sizes to build better responsive experiences for your supporters. Control your staff’s workload throughout the event process with powerful automation that’s scalable and easy – from custom registration pages to credit card processing t...

Virtuous CRM+ Demo - Personalized Online Giving

Create frictionless giving experiences that remind donors of their individual impact, not their monetary value. Ensure that each ask is personalized to the donor’s motivations and that no donation goes unnoticed.

Official Downloads

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Interactive Demo

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Virtuous CRM+ Reviews (215)

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Gomez R.

QC Specialist

Building Materials

Mid-Market (51-1000 emp.)

11/22/2025

"Intuitive and Automated Tool That Saves Time Effortlessly"

4.5/5

What do you like best about Virtuous CRM+?

It has an intuitive interface that is very easy to use. No skills are needed to run this tool.

It is a highly automated tool that helps save on time. It automates tasks, build donors journey and also send information through emails for us with ease. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

This tool can be costly for small enterprises. But it is generally a good tool. Review collected by and hosted on G2.com.

Khaoula B.

Senior marketing manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/23/2025

"Intuitive All-in-One Tool with Top-Notch Features"

4.5/5

What do you like best about Virtuous CRM+?

Virtuous has a intuitive and user friendly interface. I ta makes daily tracking and profile querying simple and straightforward.

It has great integration thus, it acts as an all-in-one tool for email marketing, event tracking and reporting. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

The customer support team is not very responsive. But other features are on top notch. Review collected by and hosted on G2.com.

Jake F.

CRM Manager

Small-Business (50 or fewer emp.)

8/20/2025

"Virtuous"

5/5

What do you like best about Virtuous CRM+?

The customizability of the platforms allows our team to truly do anything we can imagine. Our ideas are never limited by technology, which is an extremely rare benefit regarding CRMs. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Because things are so customizable, there isn’t always support for the things we create. However, that becomes a fun puzzle to solve, and the support team is always happy to problem-solve with us. Review collected by and hosted on G2.com.

Jenna V.

Admin Assistant

Small-Business (50 or fewer emp.)

8/20/2025

"Admin Assistant"

4.5/5

What do you like best about Virtuous CRM+?

I love all the tools and features Virtuous has to enhance our relationships with our partners and donors. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Some of the integration struggles we have had. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

10/14/2025

"Intuitive Dashboard, but Automation Setup Takes Time"

4/5

What do you like best about Virtuous CRM+?

Very easy to use with intuitive dashboard and modules. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

It's taken longer than expected to set up all the automation and scripts we need. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

8/20/2025

"3 Years and Still Loving to Learn More"

5/5

What do you like best about Virtuous CRM+?

The support team is so knowledgeable and helpful. Whether we're bringing on new team members or finally taking advantage of the countless capabilities, they're fast to help lend advice and speed along our processes to engage our base with personalized and scalable actions Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

The event capabilities could be improved, but they have integration with other services to aid Review collected by and hosted on G2.com.

Rachael B.

Donations Processing Supervisor

Mid-Market (51-1000 emp.)

8/21/2025

"Great energy. Well planned. See you in 2026"

4.5/5

What do you like best about Virtuous CRM+?

The speakers and tracks were well thought out. The opportunity to network with other non-profit leaders was amazing. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Hard thing to complain about but there were so many good options of learning that it was hard to choose. Review collected by and hosted on G2.com.

Sara P.

Director of Operations and Advancement

Small-Business (50 or fewer emp.)

8/19/2025

"Steps above the rest!"

5/5

What do you like best about Virtuous CRM+?

The integrations have been amazing to streamline our work! Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

I wish the forms were more customizable. Review collected by and hosted on G2.com.

Verified User in Accounting

Mid-Market (51-1000 emp.)

8/19/2025

"A great experience and fun to meet new people."

5/5

What do you like best about Virtuous CRM+?

The ease of use and customer service provided. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

Forms aren't always the most practical for collection information and payment. Review collected by and hosted on G2.com.

Paola V.

Media Specialist

Mid-Market (51-1000 emp.)

8/29/2024

"Great Donor and Communication Platform"

5/5

What do you like best about Virtuous CRM+?

Virtuous is extremely user friendly and is great for internal management of fundraising, events, donations, and donor realtions. I love using Virtuous to communicate with my donors, track metrics on how they are responding to that communication, set up automations to take out the busy work of doing things one by one, and send tasks to other team memebers as deadlines/check in points. Virtuous is the main software my organization uses, we log on daily. The customer support aspect of Virtuous is awesome, we have our main rep (shout out to Aaron B!) who aswers all of our questions whenever we need and will get us to the people we need to go to if he does not know the answer. Review collected by and hosted on G2.com.

What do you dislike about Virtuous CRM+?

The only downside is not having a tap to pay feature, like if someone walked up or wanted to make a quick annonymous donation, they still need to go through the process of leaving name, phone, address, email, etc. However we voiced our concerns to our rep and our feedback was added to a list for new deleveopment/edits to the platform. Review collected by and hosted on G2.com.

What problems is Virtuous CRM+ solving and how is that benefiting you?

Virtuous is saving us in the communication aspect, we get so many new donors monthly and we can set automations so when someone new signs up, they are immediately sent a welcome letter and giving a 'new donor' tag and from there we can set our internal tasks to reach out by phone after 30 days, etc. Automation really makes that process so easy so we are not invidiually reaching out and categorizing each donor every time a new one comes in. Review collected by and hosted on G2.com.