Blueshift has a lot of functionality. It gives you features that the big guys use for their e-commerce platforms and allows us to provide these features to independent hospitality customers.

Blueshift is an all-in-one platform that combines a CDP with a multichannel marketing automation tool. It’s very easy to build focused audience segments and set up multi-channel workflows that support both acquisition and retention campaigns. Blueshift lets you target customers through email, in-app and push notifications, SMS, and pop-ups/banners on websites, and it helps orchestrate consistent experiences across these different channels. In addition, the flexible underlying data model greatly simplifies integration with multiple data sources. There are also several APIs that enable real-time integrations with external systems, making it possible to create real-time, event-based campaigns.

The ability for Blueshift to serve as our CDP and ESP as well as the ability to handle our extensive catalog of over 1M products and 30M applications and manage our send volume.