Blueshift is an all-in-one platform that combines a CDP with a multichannel marketing automation tool. It’s very easy to build focused audience segments and set up multi-channel workflows that support both acquisition and retention campaigns. Blueshift lets you target customers through email, in-app and push notifications, SMS, and pop-ups/banners on websites, and it helps orchestrate consistent experiences across these different channels. In addition, the flexible underlying data model greatly simplifies integration with multiple data sources. There are also several APIs that enable real-time integrations with external systems, making it possible to create real-time, event-based campaigns.

I like that Blueshift comes with great features for unifying customer data and also comes with great data management features. With this tool, we leverage on AI features to customer customer experience and this promotes customer loyalty and high retention. I like that we can create and automate customer customer journeys which helps when it comes to targeted marketing which Blueshift is good at. With the tool, creating complex marketing campaigns is always easy thanks to the automation features of this tool. I also like the analytics and optimization aspects of Blueshift and it includes features such as AB testing which gives us best insights on how to manage and better or marketing campaigns.

The ability for Blueshift to serve as our CDP and ESP as well as the ability to handle our extensive catalog of over 1M products and 30M applications and manage our send volume.