I like that Blueshift comes with great features for unifying customer data and also comes with great data management features. With this tool, we leverage on AI features to customer customer experience and this promotes customer loyalty and high retention. I like that we can create and automate customer customer journeys which helps when it comes to targeted marketing which Blueshift is good at. With the tool, creating complex marketing campaigns is always easy thanks to the automation features of this tool. I also like the analytics and optimization aspects of Blueshift and it includes features such as AB testing which gives us best insights on how to manage and better or marketing campaigns.

The ability for Blueshift to serve as our CDP and ESP as well as the ability to handle our extensive catalog of over 1M products and 30M applications and manage our send volume.

How easy to use the platform, but also the speedy and detailed answer from the customer support!