Hull Reviews & Product Details

Hull Overview

What is Hull?

Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and databases. It puts everyone customer-facing in your organization on the same page by creating one common set of customer data across the whole customer journey.

Hull Details
Website
Discussions
Hull Community
Languages Supported
German, English, French
Product Description

Hull is the first complete customer engagement platform, with user identity management, engagement mechanics, segmentation and retargeting in one single product.


Seller Details
Seller
Hull
Company Website
Year Founded
2013
HQ Location
Atlanta, GA
Twitter
@hull
2,815 Twitter followers
LinkedIn® Page
www.linkedin.com
58 employees on LinkedIn®

Overview Provided by:
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Hull Reviews

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Salesforce Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
What do you like best?

With Hull, we can connect our product Database with Salesforce, Intercom, Salesloft without any effort. You just have to map your field and plan your synchronisation. It's almost real time so you can enjoy instant data changes in all tools. It saved us a lot of internal dev time and helped us to scale faster. Review collected by and hosted on G2.com.

What do you dislike?

Reliability. You don't always understand synchronisation failed. Hull is often down and it's a huge pain for that kind of SaaS. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Data synchronisation between CRM & our Product. We can comunicate with our main database directly from a Sales Cycle or Customer Support. Review collected by and hosted on G2.com.

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Growth Marketing Manager, Revenue Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Hull enables to keep all of our data in sync without worrying about time-consuming api integrations and tools that don't work with each other. We can send and receive web-hooks, we can add custom code through the data processor and we can enrich all of our users profiles through Clearbit. Amazing!Also, through Clearbit we get access to the first, sign-up and last touch attribution data for any user so we can see exactly what is their path to conversion and through utm parameters we can attribute ROI to our marketing campaigns. This enables us to do a much better job in attribution. Review collected by and hosted on G2.com.

What do you dislike?

Having a direct relationship with their product manager helps us because if they don't have a feature or if there is something to add, we can make sure it's on their roadmap! so nothing really to say here. I think there is a lot that can be added in terms of "codeless manipulation" and I believe the team at Hull is working very hard to make this happen! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If there is not a connector for the software you use, it's very easy to build one and the Hull.io team will help you with it! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With Hull we solve the problem of having all of our data in a single place and being able to push and pull our customers data through our stack. What this means is that no matter the tool we're using, we'll always have the most up to date information about our clients. This saves our sales, marketing and customer support team to look at the same and most accurate data to serve our clients as best as we can. Review collected by and hosted on G2.com.

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Director of Engineering
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

They give you a unified view of your users. They remove the need to have to develop and maintain custom integrations with 3rd party providers. Review collected by and hosted on G2.com.

What do you dislike?

The catalog of available integrations is slim. This is because they go for depth before breadth, but if critical integrations are missing it may not work for you. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definitely check them out and consider if they'll be a good fit.

For example, I wish we had used them to manage our Hubspot integration. Hubspot has a terrible API and it would be nice to offload the integration work to Hull.

The Hull team is small, so they do a good job taking care of their early customers. A few pieces of my feedback have already made it into production.

A great team to work with. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Trying to bring together a unified and rich customer profile. We've been able to integrate our CRM, marketing data, and customer support information into a single user profile. Review collected by and hosted on G2.com.

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Head of Product, SaaS-enabled Marketplace
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

2-ways connectors: it enables us to properly sync any changes on our customer data across 10+ SaaS solutions and have a consistent representation of our user journey at any given time.

Segmentation engine: best I ever encountered enable us to precisely target from macro to micro elements our customer base. Event attributes-based segmentation just kill all alternatives during our benchmark.

Last but not least: our CSM, amazing reactivity, always in a diligent and problem solving mind-set Review collected by and hosted on G2.com.

What do you dislike?

Adding retroactive events attributes: can be a pain to add new attributes to our "legacy" Events

Documentations not always up to date Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Having at least 3 majors SaaS solutions to be connected

Have a dedicated team in place to support it internally, it will be a core business platform Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Centralizing our Customer data into one actionnable platform

- Properly Syncing of any changes on our customer data into every tools of our Growth stack in 5 min max

- Merging and Maintaining one source of truth across our 10+ Marketing, Sales and Product tools

- Identifying anonymous website users then merging their navigation history once they became a lead

- Don't have to maintain any Salesforce, Hubspot, Aircall, etc... integrations ourself anymore

- Macro and micro segmentation of our users based (segmentation engine on Event's attributes is simply on the best I have ever seen, way beyond what others providers are offering even Intercom, Autopilot, Hubspot, etc..) Review collected by and hosted on G2.com.

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Founder, CEO
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Easy to setup and sync data between Hubspot, Mailchimp and other tools we have used it with. Review collected by and hosted on G2.com.

What do you dislike?

We tried using some of their more advanced website customer tracking and then doing ads to those but didn't have great results. I think Hull worked properly, we just didn't have the right criteria and ad strategies. Hopefully we will try it again, the ABM capabilities it could enable seemed really powerful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We selected Hull to sync data from our SQL databases to Hubspot. This helps our sales and marketing teams have additional critical details to driving sales and marketing activities. Like knowing if a new trial customer has used a particular feature of our software yet, etc. Hull works perfectly for this and saves us a lot of trim trying to write our own code to sync this data. Review collected by and hosted on G2.com.

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Sr Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

- Gives a well-rounded view of your contacts. One source of truth.

- The segmentation capabilities are unmatched.

- Awesome support team. Review collected by and hosted on G2.com.

What do you dislike?

In the beginning we were a little disappointed in the available, out-of-the box integrations but the team has been hard at work. That situation is no longer an issue. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Give it a shot. It is a very powerful CDP. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Having a unified customer profile. It is nice having all of the data points in one system. This system sets us up for future growth with lead scoring, personalization, etc. Review collected by and hosted on G2.com.

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Software Engineer & Founding Team
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Hull has given us the ability to manage all of our analytics, data warehouses and 3rd party tools all in one place. This makes it so easy to complete any marketing automation and keep all of the data in one place. Review collected by and hosted on G2.com.

What do you dislike?

The UX isn't the most intuitive and it is a bit slow at times, but it is a work in progress. Their amazing team has always responded to any queries I have in under 24 hours. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We previously had to write our own scripts to sync this data across which required extensive engineering effort to build and maintain. Hull provides all of this with a few simple clicks. With all of our data now in one place, we are able to see every interaction we've had with our users and they've had with our platform. Review collected by and hosted on G2.com.

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Co-Founder & CTO
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

- Cut our implementation time for a big project in half

- Smartly architected - simple enough to be easy to implement, flexible enough to fit a variety of use cases.

- Very strong customer service - the team were always there to assist with questions. Review collected by and hosted on G2.com.

What do you dislike?

- Onboarding & UX - the user interface could do a better job at communicating what the different parts of the product do, perhaps by incorporating inline tip cards or training videos. I found that we leaned on asking the team for advice at times when we could have self-served. I much prefer being able to self-serve as much as posisble. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Engineer time spent doing data transforms between systems when it could be better spent building product.

- Reduces reliance on martech providers by reducing switching costs - allows us to try new services without creating lock in and sunk cost.

Review collected by and hosted on G2.com.

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IA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It's an extremely elegant platform with a great UX and well thought UI. The flexibility of connectors is amazing. The sky is the limit, when it comes to integrating systems. And this is the main thing why we favoured Hull over other tools: It had no use case or process idea implemented, aside from being a platform to sync and unify data across sources. With every other service we would have been forced into one direction, while we try to get away from filling in the blanks of systems that come with defined processes.

Everything has logs: Users, Accounts and Events. And they offer a really powerful logging system that does a good job as safety net. Review collected by and hosted on G2.com.

What do you dislike?

The persistence and display of historic events is limited. Does not matter too much, as it is better stored as raw data and presented in systems where it's actionable to your users. And in the end, Hull is not an end user system. But you should plan for this fact and prepare your data model accordingly.

Documentation (and examples) on attributes for users and accounts could be improved to allow for easier on boarding and data modelling. But Hull staff makes sure you are not left alone and tries to lend a helping hand where and whenever possible.

You should calculate costs for staging databases or custom applications to stage and prepare your data. Just stuffing your raw data from live databases will not end well, degrading application performance during load as well as putting too much weight on Hull during transformation.
There's not really much to not like about Hull. It just takes some time to align your ideas with the bits and pieces of the concept that powers Hull und the hood. Then you will see that there is not really anything that's not possible. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

You better not attempt to implement and maintain a CDP/MDM on your own. It's not worth your time and even expensive platforms are a better investment as a good tech stack is complicated to build and impossible to maintain due to a lot of dedicated technologies. Also do not believe that CDP is CDP. There are a lot of services marketing this as a buzzword, while they are just a shiny email or social media marketing platform.

It takes a dedicated resource to commit time into maintaining your data including the integrations into and out of Hull. If you don't have a technical background or technical team, the initial configuration can be challenging – as it's the case with any platform implementation.

Invest the upfront time to design and architect your data models and data flows between systems. Do not save anything "for later". This will bite you. Know every single bit of data in all of your systems and what use cases it has. Attempting to connect every platform and do everything in one take, has the potential to lead to disastrous results. Start small and try to do nothing more than to unify your user and account profile for your main data sources.d

Plan for data correction up front and bring systems in place to allow you to make mistakes and fix them. Do not attempt to do this in Hull. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Clean and unify data across systems. That Hull does this well, is not an empty promise. Sync data to other sources, so we all talk about the same attributes with the same names at similar times. Deduplication is way better than with anything we had in place before. Forcing your team to work in a single system without "making an exception. again." makes you end up with integrations that your team can understand and maintain. Review collected by and hosted on G2.com.

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VP, Sales
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Hull works. It's been a part of our stack for a long time and I rarely have to think about it because it does it's job great. Review collected by and hosted on G2.com.

What do you dislike?

Our price has increased as we have grown, which is reasonable, but I like that least. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Try it out, start with a project that you know you need help with and expand from there. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our CRM and product usage data do not connect. Hull makes them work together and allows us transform data during that process. Review collected by and hosted on G2.com.

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Product Manager & Growth Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I liked the fact that the app is super customisable thanks to the use of code. Also, the included database can store a really huge number of objects and properties. Querying and segment creation are also very powerful and customisable. The main benefit of this tool, for me, is the fact that you can write custom code to create your own custom connectors to your tools and APIs. This connectors respond pretty fast and retry failed calls by default. Backend and automation-wise, Hull is already state of the art. Review collected by and hosted on G2.com.

What do you dislike?

The interface is still raw, laggy and/or bugged.The thing is, Hull is still a WIP and they're still trying to figure out how to display so many data. Also, the integrated JS editor is still WIP too, as is the documentation that's sometimes lacking information or displaying outdated information. I find also that API calls capping and connectors capping are very low compared to other tools like Segment. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Hard to get a grasp, but very powerful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We can unify our data among all of our tools, from prospection to people using our SaaS. It's really fast and prevents you from taking to much time building your own DB. In our current world, startups like us use so many tools (SaaS and APIs) that it can be very hard to keep up with which tool communicates with the other one. Also, it's very painful tu unify data among tools. The thing that Hull does very nicely. Review collected by and hosted on G2.com.

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Marketing Operations Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Hull is a key component of our marketing stack. We use it mainly to connect and sync data from various sources for our outreach and lead gen activities (ex: lead scoring...) but we're already anticipating use cases for customer success management. This is a really versatile tool and why I like it so much. Besides, Hull has a very impressive CSM team. The support is really key for this type of tool aimed to interconnect other tools and data. We especially appreciate their help during onboarding, their reactivity & expertise gained through experiences with other clients that have, more or less, with the same goals. Review collected by and hosted on G2.com.

What do you dislike?

As with all solutions, it takes time to get used to the logic and behind the scene. Not a big deal but you need a little tech background to get it right. With a little bit of JavaScript knowledge, we can still do a lot, very quickly. It should definitely be operated from someone who really knows the existing tools used by the company and data models. Otherwise, I really wish there was a client community to exchange with peers on similar problems or approaches. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

As the Martech industry is crowded with a lot of interesting tools and we tend to favor best of breed ones, Hull is really key for us to reconcile, manipulate and sync data. The main benefit is to have a single source of truth without the need for engineering resources to connect and maintain various API connectors. We can focus on our core missions rather than building/maintaining our tech stack. Review collected by and hosted on G2.com.

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Marketing Advocate
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We've been looking for a data centralization platform for a long time, and while there have been a few options, Hull has always stuck out as a good solution. We never fully pursued it until after reviewing several others (including Segment Personas), but each one has been relatively focused on different objectives than what we want to achieve, which is providing our sales team with real-time event data from any source, and combining customer data from all our various tools centrally so we never have to confuse ourselves. Review collected by and hosted on G2.com.

What do you dislike?

We experienced a few very minor snags when trying to build our own connector, or with connectors that were newly introduced to their library. That said, there wasn't a system I tested from other data aggregator solutions that *didn't* have their own hiccups, even Segment Personas surprisingly. Moreover, it seems that the team at Hull was already aware of the limitations we came across, and have either guided us through or suggested really useful workarounds while they perfect the connections. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Should really be considered as an ABM tool, there's so many applications that we've found already almost as a happy accident, and while a lot of our marketing strategy is based around the # of touchpoints we have with the accounts we track, it is now entirely possible to not just track that, but make it actionable in a scalable way. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's our ABM and Sales data hub, first and foremost. We now have complete data aggregation, real-time event tracking at the Account level (so not just individual contacts, like most other systems were limited to), and consistency with our records throughout every platform facing our marketing, sales, and customer success teams. Review collected by and hosted on G2.com.

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AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We were previously using a competitor to integrate HubSpot-Outreach and needed to switch with short notice. We got up and running with Hull.io in a short amount of time with very few hiccups. The support/integration team was incredibly responsive, gave me support on understanding and modifying the integration, and we have more flexibility then we ever did before. Review collected by and hosted on G2.com.

What do you dislike?

Would be nice to see the latency on synchronization increase a bit (at 5-10 minutes on average during low tide of updates) - but Hull.io was transparent and honest about sync times from the get go. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

-Moving data seamlessly between HubSpot & Outreach.io

-Using the Account-Contact synchronization in logic from HubSpot in Outreach.io as well through the integration

-Push inbound leads to SDRs in real time for immediate follow-up

-Using HubSpot workflows to distribute and update leads in Outreach.io Review collected by and hosted on G2.com.

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Founder and CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to directly integrate into key apps like Clearbit and Hull is amazing Review collected by and hosted on G2.com.

What do you dislike?

nothing really. been super happy with the product so far Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Getting all my customer and prospect data synchronized across our different platforms, including enriching data. Review collected by and hosted on G2.com.

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Growth Engineer
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The fact that we don't need to code to connect our different SaaS. Most of the time people who code are a scarce resource in the company. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes it is slow to create navigate in the UI. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's worth it. But it's a commitment : it's not a setup and forget solution. It requires maintenance. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Among other things :

- Create Salesforce tasks based on user behaviors.

- Segment our database for marketing automation campaigns : We have B2C and B2B customers, so we don't want to send B2C customers to Hubspot. Hull helps us with that : we only connect the segments we want.

- Business logic : Hull Segments are quite good. They enable a lot of personalization. Review collected by and hosted on G2.com.

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Director of Growth
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We started using Hull to power our automated outbound sales emails along with passing user data into our other connected tools. I have found that the ability to create detailed segments and pass only the data that we want, instead of dumping all data and creating a lot of noise has been invaluable. Review collected by and hosted on G2.com.

What do you dislike?

There have been a few minor bugs but the support has always been top notch and everything has been solved quickly. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Hull helps keep all of our data in sync across all of our apps and serves as a single source of truth from all of our data sources. We are also able to create segments and trigger marketing and sales automation from user actions and Clearbit data. Review collected by and hosted on G2.com.

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Sales Operations Manager
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

We needed a solution that would sync all the different platforms that we're using for ages. We have considered building our own solution until we came across Hull and it checked all the boxes.

We are able to run quite sophisticated user / account matching mechanism and ensure that we don't have duplicates in any of the platforms we're using. Review collected by and hosted on G2.com.

What do you dislike?

It is not as out-of-box as initially thought. There is some custom development needed but the Solution Engineers have been very helpful and guided us through the entire process.

Also, there's currently not out-of-box syncing of events such as communication etc. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Data centralisation

- 360* Customer Profile

- Inbound Flow

- Computing Custom Data Review collected by and hosted on G2.com.

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CEO
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

It makes our lives a lot easier when it comes to sales and marketing. Review collected by and hosted on G2.com.

What do you dislike?

I wish they had templates or suggestions on how to get started. Took us some time to figure out on our own. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Hull.io combines all of our disparate data sources and allows us to have one source of truth. The main benefits for us: allows us to do automated account based marketing, personalization, laser targeted webinars and saves us a lot of time. Review collected by and hosted on G2.com.

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Lead Growth Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Hull is the perfect tool if you want to centralize, clean, transform and distribute your customer data. It's really difficult to choose which tools you need for your CRM but Hull is the first one you need to test. You can connect Hull to different kind of tools: analytics, email provider for automation, Gsheet, webhooks... It allows us to put Hull in the middle of our marketing stack. Review collected by and hosted on G2.com.

What do you dislike?

Even if it's a marketing tool, if you want to setup and use it daily, I think it's best to have a technical marketer to help you. Hull is not a magic tool. You need to understand some standards if you want to build something sustainable. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Find the person who will be owner to implement the tool and to maintain. I think it's best to have a technical person like Marketing Ops or Growth Engineer. This person will be able to onboard other people in your team. Other consideration: don't forget to think about your need first. It's easy to like all the features at the beginning. Don't be shame to discuss directly to the CEO or CTO to understand quickly the fit between your needs and the features. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Here are the business problems I solved:

1/ Acquisition, activation and revenue issues: segment my customers with behavior data and their attributes in order to have a perfect target

2/ Clean our data to allow us distribute these data with any other marketing tools

3/ Acquisition issues: allow us to bring together: visitors data, leads data and customers data to have a perfect funnel Review collected by and hosted on G2.com.

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AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The endless possibilities and custom-fitting abilities. There is rarely a one size fits all approach to your tracking needs. With the customizations available we have the opportunity to get a solution that suits our business model and how our marketing and sales work today. Review collected by and hosted on G2.com.

What do you dislike?

It can be a bit daunting at first to code and set up. Especially if you don't have a clear vision of how you want your data to flow and sync. If you are a technical person this is great but if you are not, the dedicated on-boarding is great and very responsive. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We needed multi-channel tracking in Salesforce and access it all through PowerBI through Salesforce. So far we have set up the model and the data is flowing in as expected. However, after working with it for a while I can see so many more use cases for Hull going forward. Review collected by and hosted on G2.com.

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VP of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I recommend Hull to every marketer I meet. Easily unify any disparate data from existing silos using their prepackaged integrations (or make your own), augment that data with third party data (we use Clearbit), then push any slice of that data into any other platform (CRM, marketing automation, etc) to enable advanced segmentation and personalization. Best of all, you don't need a developer to do it - marketers can own this entire process (although it helps to have someone available who can write the occasional SQL script). Review collected by and hosted on G2.com.

What do you dislike?

My biggest complaint is the lack of a folder structure for segments. When you have as many segments as we do, it's almost impossible to find the right segment unless you are very religious about creating and following a naming convention taxonomy. This seems like an easy fix, and the product team is very quick. so wouldn't surprise me if this gets fixed quickly. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Don't hesitate - get this now before other marketers realize how critical it is to everything they do and the license costs go up. Seriously - I have regretted software purchases before, and haven't once regretted adding Hull as the center piece of our martech stack. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have a number of unique audience segments, so a one-size-fits all approach to messaging doesn't really work. We use Hull + Clearbit to solve for this, enabling us to get close to 1:1 messaging across email and chat (web personalization is next), which has helped us improve our engagement and conversion metrics.

We have also set up an early stage Reveal Loop, which turns IP's visiting our site into known companies, identifies decision-makers at those companies, and sends that data to our marketing automation platform which emails them a personalized intro and an offer. We set this up recently and have already gotten some great leads off the program. Review collected by and hosted on G2.com.

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Digital CMO
Financial Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

- A must have for any data-driven marketer.

- Clean interface.

- Supports several popular connectors out of the box.

- Allows us to connect all our data sources and clean the user data to have a single source of truth.

- Comes with an API client library that makes it easier to create your own connectors.

- Great support. Review collected by and hosted on G2.com.

What do you dislike?

There have been some minor bugs, especially related to settings not updating. Any newly founded company has bugs. What matters is that they are willing to solve them and constantly improve the service for their customers. This is where Hull shines. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you're coming from Zapier or other syncing services - Hull is a bit more advanced and has a steeper learning curve, but once you learn how to use the service, it is way more powerful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Updated customer data on all platforms at all times. Review collected by and hosted on G2.com.

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Director of Marketing
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We particularly like how Hull synchronizes data from our sql backend and matches it up to sync to HubSpot without us having to waste time writing custom integration. Review collected by and hosted on G2.com.

What do you dislike?

Some features are a bit hidden but the Hull team is quick to respond and help us find what we need to get the job done. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're spending less time on data management and integrations and more time focusing on what matters, the results of what the data is showing us. Review collected by and hosted on G2.com.

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Growth Ops
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Initially, we started using Hull to have pre-defined segments at the user and the account level, to simplify our triggers in other tools connected to Segment, as well as to simplify queries when analyzing data from the database. Now, I think the Processor and the Hubspot connector are definitely the best features in my opinion, the former enables a final cleaning of the data, and the latter allows for a filtering of the attributes to send. Review collected by and hosted on G2.com.

What do you dislike?

We like to test a lot of features, and I think that the error messages are very light and sometimes do not enable us to understand ourselves what we can do to fix it - so lack of independence on this side I guess. Also not a fan of the iFrame on the Processor. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The biggest benefit in using Hull is the accurate (and easy) segmentation of users and account, that can then be populated everywhere. It increases data accuracy when doing analyses and overall simplifies the usage of other tools. Review collected by and hosted on G2.com.

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