--- title: Hull Reviews meta_title: 'Hull Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 41 reviews by the users' company size, role or industry to find out how Hull works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 41 scale: '5' date_modified: '2026-06-21' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Hull Reviews **Vendor:** Hull **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.6/5.0 **Total Reviews:** 41 ## About Hull Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and databases. It puts everyone customer-facing in your organization on the same page by creating one common set of customer data across the whole customer journey. ## Hull Reviews ### 1. très puissant outil **Rating:** 3.5/5.0 stars **Reviewed by:** Maxime L. | Head of digital, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Hull?** It is a truly powerful program that has allowed us to harmonize our databases and make them communicate. **What do you dislike about Hull?** Not user-friendly enough, without a minimum of technical background, not easy to use **What problems is Hull solving and how is that benefiting you?** We had databases with common data that did not communicate with each other, and Hull allowed us to harmonize them. ### 2. Flexibility of connectors is amazing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2022 **What do you like best about Hull?** The catalog of available integrations in the platform is quite interesting and useful for all the differents teams and platforms involved in our activity **What do you dislike about Hull?** We try the tracking and we didn't have always great results and sometimes has been hard at work. **Recommendations to others considering Hull:** Querying and segment creation are also very powerful and customisable **What problems is Hull solving and how is that benefiting you?** Reducing switching costs ### 3. Hull is awesome to connect all kind of data but reliability... **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan C. | Salesforce Consultant, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2020 **What do you like best about Hull?** With Hull, we can connect our product Database with Salesforce, Intercom, Salesloft without any effort. You just have to map your field and plan your synchronisation. It's almost real time so you can enjoy instant data changes in all tools. It saved us a lot of internal dev time and helped us to scale faster. **What do you dislike about Hull?** Reliability. You don't always understand synchronisation failed. Hull is often down and it's a huge pain for that kind of SaaS. **What problems is Hull solving and how is that benefiting you?** Data synchronisation between CRM & our Product. We can comunicate with our main database directly from a Sales Cycle or Customer Support. ### 4. The best piece of our marketing stack! **Rating:** 5.0/5.0 stars **Reviewed by:** Mario M. | Growth Marketing Manager, Revenue Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2019 **What do you like best about Hull?** Hull enables to keep all of our data in sync without worrying about time-consuming api integrations and tools that don't work with each other. We can send and receive web-hooks, we can add custom code through the data processor and we can enrich all of our users profiles through Clearbit. Amazing!Also, through Clearbit we get access to the first, sign-up and last touch attribution data for any user so we can see exactly what is their path to conversion and through utm parameters we can attribute ROI to our marketing campaigns. This enables us to do a much better job in attribution. **What do you dislike about Hull?** Having a direct relationship with their product manager helps us because if they don't have a feature or if there is something to add, we can make sure it's on their roadmap! so nothing really to say here. I think there is a lot that can be added in terms of "codeless manipulation" and I believe the team at Hull is working very hard to make this happen! **Recommendations to others considering Hull:** If there is not a connector for the software you use, it's very easy to build one and the Hull.io team will help you with it! **What problems is Hull solving and how is that benefiting you?** With Hull we solve the problem of having all of our data in a single place and being able to push and pull our customers data through our stack. What this means is that no matter the tool we're using, we'll always have the most up to date information about our clients. This saves our sales, marketing and customer support team to look at the same and most accurate data to serve our clients as best as we can. ### 5. A competitive alternative to the big guys **Rating:** 4.5/5.0 stars **Reviewed by:** Alan C. | Director of Engineering, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Hull?** They give you a unified view of your users. They remove the need to have to develop and maintain custom integrations with 3rd party providers. **What do you dislike about Hull?** The catalog of available integrations is slim. This is because they go for depth before breadth, but if critical integrations are missing it may not work for you. **Recommendations to others considering Hull:** Definitely check them out and consider if they'll be a good fit. For example, I wish we had used them to manage our Hubspot integration. Hubspot has a terrible API and it would be nice to offload the integration work to Hull. The Hull team is small, so they do a good job taking care of their early customers. A few pieces of my feedback have already made it into production. A great team to work with. **What problems is Hull solving and how is that benefiting you?** Trying to bring together a unified and rich customer profile. We've been able to integrate our CRM, marketing data, and customer support information into a single user profile. ### 6. Amazing Segmentation and Customer Data sync platform **Rating:** 4.5/5.0 stars **Reviewed by:** Benjamin M. | Head of Product, SaaS-enabled Marketplace, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Hull?** 2-ways connectors: it enables us to properly sync any changes on our customer data across 10+ SaaS solutions and have a consistent representation of our user journey at any given time. Segmentation engine: best I ever encountered enable us to precisely target from macro to micro elements our customer base. Event attributes-based segmentation just kill all alternatives during our benchmark. Last but not least: our CSM, amazing reactivity, always in a diligent and problem solving mind-set **What do you dislike about Hull?** Adding retroactive events attributes: can be a pain to add new attributes to our "legacy" Events Documentations not always up to date **Recommendations to others considering Hull:** Having at least 3 majors SaaS solutions to be connected Have a dedicated team in place to support it internally, it will be a core business platform **What problems is Hull solving and how is that benefiting you?** - Centralizing our Customer data into one actionnable platform - Properly Syncing of any changes on our customer data into every tools of our Growth stack in 5 min max - Merging and Maintaining one source of truth across our 10+ Marketing, Sales and Product tools - Identifying anonymous website users then merging their navigation history once they became a lead - Don't have to maintain any Salesforce, Hubspot, Aircall, etc... integrations ourself anymore - Macro and micro segmentation of our users based (segmentation engine on Event's attributes is simply on the best I have ever seen, way beyond what others providers are offering even Intercom, Autopilot, Hubspot, etc..) ### 7. Syncing customer data the easy way **Rating:** 5.0/5.0 stars **Reviewed by:** Matt W. | Founder, CEO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Hull?** Easy to setup and sync data between Hubspot, Mailchimp and other tools we have used it with. **What do you dislike about Hull?** We tried using some of their more advanced website customer tracking and then doing ads to those but didn't have great results. I think Hull worked properly, we just didn't have the right criteria and ad strategies. Hopefully we will try it again, the ABM capabilities it could enable seemed really powerful. **What problems is Hull solving and how is that benefiting you?** We selected Hull to sync data from our SQL databases to Hubspot. This helps our sales and marketing teams have additional critical details to driving sales and marketing activities. Like knowing if a new trial customer has used a particular feature of our software yet, etc. Hull works perfectly for this and saves us a lot of trim trying to write our own code to sync this data. ### 8. A great CDP! **Rating:** 4.5/5.0 stars **Reviewed by:** April T. | Sr Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Hull?** - Gives a well-rounded view of your contacts. One source of truth. - The segmentation capabilities are unmatched. - Awesome support team. **What do you dislike about Hull?** In the beginning we were a little disappointed in the available, out-of-the box integrations but the team has been hard at work. That situation is no longer an issue. **Recommendations to others considering Hull:** Give it a shot. It is a very powerful CDP. **What problems is Hull solving and how is that benefiting you?** Having a unified customer profile. It is nice having all of the data points in one system. This system sets us up for future growth with lead scoring, personalization, etc. ### 9. All of your analytics in one platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Denny V. | Co-Founder @ PromoAmp.com, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Hull?** Hull has given us the ability to manage all of our analytics, data warehouses and 3rd party tools all in one place. This makes it so easy to complete any marketing automation and keep all of the data in one place. **What do you dislike about Hull?** The UX isn't the most intuitive and it is a bit slow at times, but it is a work in progress. Their amazing team has always responded to any queries I have in under 24 hours. **What problems is Hull solving and how is that benefiting you?** We previously had to write our own scripts to sync this data across which required extensive engineering effort to build and maintain. Hull provides all of this with a few simple clicks. With all of our data now in one place, we are able to see every interaction we've had with our users and they've had with our platform. ### 10. A smart, much-needed product from a world class team **Rating:** 5.0/5.0 stars **Reviewed by:** Tony E. | Co-Founder & CTO, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2019 **What do you like best about Hull?** - Cut our implementation time for a big project in half - Smartly architected - simple enough to be easy to implement, flexible enough to fit a variety of use cases. - Very strong customer service - the team were always there to assist with questions. **What do you dislike about Hull?** - Onboarding & UX - the user interface could do a better job at communicating what the different parts of the product do, perhaps by incorporating inline tip cards or training videos. I found that we leaned on asking the team for advice at times when we could have self-served. I much prefer being able to self-serve as much as posisble. **What problems is Hull solving and how is that benefiting you?** - Engineer time spent doing data transforms between systems when it could be better spent building product. - Reduces reliance on martech providers by reducing switching costs - allows us to try new services without creating lock in and sunk cost. ### 11. Flexible platform, strong at it's core **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2019 **What do you like best about Hull?** It's an extremely elegant platform with a great UX and well thought UI. The flexibility of connectors is amazing. The sky is the limit, when it comes to integrating systems. And this is the main thing why we favoured Hull over other tools: It had no use case or process idea implemented, aside from being a platform to sync and unify data across sources. With every other service we would have been forced into one direction, while we try to get away from filling in the blanks of systems that come with defined processes. Everything has logs: Users, Accounts and Events. And they offer a really powerful logging system that does a good job as safety net. **What do you dislike about Hull?** The persistence and display of historic events is limited. Does not matter too much, as it is better stored as raw data and presented in systems where it's actionable to your users. And in the end, Hull is not an end user system. But you should plan for this fact and prepare your data model accordingly. Documentation (and examples) on attributes for users and accounts could be improved to allow for easier on boarding and data modelling. But Hull staff makes sure you are not left alone and tries to lend a helping hand where and whenever possible. You should calculate costs for staging databases or custom applications to stage and prepare your data. Just stuffing your raw data from live databases will not end well, degrading application performance during load as well as putting too much weight on Hull during transformation.
There's not really much to not like about Hull. It just takes some time to align your ideas with the bits and pieces of the concept that powers Hull und the hood. Then you will see that there is not really anything that's not possible. **Recommendations to others considering Hull:** You better not attempt to implement and maintain a CDP/MDM on your own. It's not worth your time and even expensive platforms are a better investment as a good tech stack is complicated to build and impossible to maintain due to a lot of dedicated technologies. Also do not believe that CDP is CDP. There are a lot of services marketing this as a buzzword, while they are just a shiny email or social media marketing platform. It takes a dedicated resource to commit time into maintaining your data including the integrations into and out of Hull. If you don't have a technical background or technical team, the initial configuration can be challenging – as it's the case with any platform implementation. Invest the upfront time to design and architect your data models and data flows between systems. Do not save anything "for later". This will bite you. Know every single bit of data in all of your systems and what use cases it has. Attempting to connect every platform and do everything in one take, has the potential to lead to disastrous results. Start small and try to do nothing more than to unify your user and account profile for your main data sources.d Plan for data correction up front and bring systems in place to allow you to make mistakes and fix them. Do not attempt to do this in Hull. **What problems is Hull solving and how is that benefiting you?** Clean and unify data across systems. That Hull does this well, is not an empty promise. Sync data to other sources, so we all talk about the same attributes with the same names at similar times. Deduplication is way better than with anything we had in place before. Forcing your team to work in a single system without "making an exception. again." makes you end up with integrations that your team can understand and maintain. ### 12. Solved a Key Gap **Rating:** 5.0/5.0 stars **Reviewed by:** John S. | VP, Sales, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2019 **What do you like best about Hull?** Hull works. It's been a part of our stack for a long time and I rarely have to think about it because it does it's job great. **What do you dislike about Hull?** Our price has increased as we have grown, which is reasonable, but I like that least. **Recommendations to others considering Hull:** Try it out, start with a project that you know you need help with and expand from there. **What problems is Hull solving and how is that benefiting you?** Our CRM and product usage data do not connect. Hull makes them work together and allows us transform data during that process. ### 13. Awesome for marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Quentin D. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2019 **What do you like best about Hull?** I liked the fact that the app is super customisable thanks to the use of code. Also, the included database can store a really huge number of objects and properties. Querying and segment creation are also very powerful and customisable. The main benefit of this tool, for me, is the fact that you can write custom code to create your own custom connectors to your tools and APIs. This connectors respond pretty fast and retry failed calls by default. Backend and automation-wise, Hull is already state of the art. **What do you dislike about Hull?** The interface is still raw, laggy and/or bugged.The thing is, Hull is still a WIP and they're still trying to figure out how to display so many data. Also, the integrated JS editor is still WIP too, as is the documentation that's sometimes lacking information or displaying outdated information. I find also that API calls capping and connectors capping are very low compared to other tools like Segment. **Recommendations to others considering Hull:** Hard to get a grasp, but very powerful. **What problems is Hull solving and how is that benefiting you?** We can unify our data among all of our tools, from prospection to people using our SaaS. It's really fast and prevents you from taking to much time building your own DB. In our current world, startups like us use so many tools (SaaS and APIs) that it can be very hard to keep up with which tool communicates with the other one. Also, it's very painful tu unify data among tools. The thing that Hull does very nicely. ### 14. Looking for a single source of truth for all your data? **Rating:** 4.5/5.0 stars **Reviewed by:** Anthony B. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Hull?** Hull is a key component of our marketing stack. We use it mainly to connect and sync data from various sources for our outreach and lead gen activities (ex: lead scoring...) but we're already anticipating use cases for customer success management. This is a really versatile tool and why I like it so much. Besides, Hull has a very impressive CSM team. The support is really key for this type of tool aimed to interconnect other tools and data. We especially appreciate their help during onboarding, their reactivity & expertise gained through experiences with other clients that have, more or less, with the same goals. **What do you dislike about Hull?** As with all solutions, it takes time to get used to the logic and behind the scene. Not a big deal but you need a little tech background to get it right. With a little bit of JavaScript knowledge, we can still do a lot, very quickly. It should definitely be operated from someone who really knows the existing tools used by the company and data models. Otherwise, I really wish there was a client community to exchange with peers on similar problems or approaches. **What problems is Hull solving and how is that benefiting you?** As the Martech industry is crowded with a lot of interesting tools and we tend to favor best of breed ones, Hull is really key for us to reconcile, manipulate and sync data. The main benefit is to have a single source of truth without the need for engineering resources to connect and maintain various API connectors. We can focus on our core missions rather than building/maintaining our tech stack. ### 15. Hull is the best Home Base for Account-based Marketing Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Scott M. | Marketing Advocate, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Hull?** We've been looking for a data centralization platform for a long time, and while there have been a few options, Hull has always stuck out as a good solution. We never fully pursued it until after reviewing several others (including Segment Personas), but each one has been relatively focused on different objectives than what we want to achieve, which is providing our sales team with real-time event data from any source, and combining customer data from all our various tools centrally so we never have to confuse ourselves. **What do you dislike about Hull?** We experienced a few very minor snags when trying to build our own connector, or with connectors that were newly introduced to their library. That said, there wasn't a system I tested from other data aggregator solutions that *didn't* have their own hiccups, even Segment Personas surprisingly. Moreover, it seems that the team at Hull was already aware of the limitations we came across, and have either guided us through or suggested really useful workarounds while they perfect the connections. **Recommendations to others considering Hull:** Should really be considered as an ABM tool, there's so many applications that we've found already almost as a happy accident, and while a lot of our marketing strategy is based around the # of touchpoints we have with the accounts we track, it is now entirely possible to not just track that, but make it actionable in a scalable way. **What problems is Hull solving and how is that benefiting you?** It's our ABM and Sales data hub, first and foremost. We now have complete data aggregation, real-time event tracking at the Account level (so not just individual contacts, like most other systems were limited to), and consistency with our records throughout every platform facing our marketing, sales, and customer success teams. ### 16. A Painless Rip & Replace for Hubspot-Outreach.io Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Hull?** We were previously using a competitor to integrate HubSpot-Outreach and needed to switch with short notice. We got up and running with Hull.io in a short amount of time with very few hiccups. The support/integration team was incredibly responsive, gave me support on understanding and modifying the integration, and we have more flexibility then we ever did before. **What do you dislike about Hull?** Would be nice to see the latency on synchronization increase a bit (at 5-10 minutes on average during low tide of updates) - but Hull.io was transparent and honest about sync times from the get go. **What problems is Hull solving and how is that benefiting you?** -Moving data seamlessly between HubSpot & Outreach.io -Using the Account-Contact synchronization in logic from HubSpot in Outreach.io as well through the integration -Push inbound leads to SDRs in real time for immediate follow-up -Using HubSpot workflows to distribute and update leads in Outreach.io ### 17. Hull makes my data flow much better **Rating:** 5.0/5.0 stars **Reviewed by:** Ariel D. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Hull?** The ability to directly integrate into key apps like Clearbit and Hull is amazing **What do you dislike about Hull?** nothing really. been super happy with the product so far **What problems is Hull solving and how is that benefiting you?** Getting all my customer and prospect data synchronized across our different platforms, including enriching data. ### 18. We connected Salesforce, Hubspot and our Database to Hull **Rating:** 4.5/5.0 stars **Reviewed by:** Merwane H. | Growth Engineer, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2019 **What do you like best about Hull?** The fact that we don't need to code to connect our different SaaS. Most of the time people who code are a scarce resource in the company. **What do you dislike about Hull?** Sometimes it is slow to create navigate in the UI. **Recommendations to others considering Hull:** It's worth it. But it's a commitment : it's not a setup and forget solution. It requires maintenance. **What problems is Hull solving and how is that benefiting you?** Among other things : - Create Salesforce tasks based on user behaviors. - Segment our database for marketing automation campaigns : We have B2C and B2B customers, so we don't want to send B2C customers to Hubspot. Hull helps us with that : we only connect the segments we want. - Business logic : Hull Segments are quite good. They enable a lot of personalization. ### 19. An essential part of our marketing automation stack **Rating:** 5.0/5.0 stars **Reviewed by:** Eric M. | Director of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2019 **What do you like best about Hull?** We started using Hull to power our automated outbound sales emails along with passing user data into our other connected tools. I have found that the ability to create detailed segments and pass only the data that we want, instead of dumping all data and creating a lot of noise has been invaluable. **What do you dislike about Hull?** There have been a few minor bugs but the support has always been top notch and everything has been solved quickly. **What problems is Hull solving and how is that benefiting you?** Hull helps keep all of our data in sync across all of our apps and serves as a single source of truth from all of our data sources. We are also able to create segments and trigger marketing and sales automation from user actions and Clearbit data. ### 20. Centralise all your customer data sources **Rating:** 4.5/5.0 stars **Reviewed by:** Aleksander B. | Sales Operations Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2019 **What do you like best about Hull?** We needed a solution that would sync all the different platforms that we're using for ages. We have considered building our own solution until we came across Hull and it checked all the boxes. We are able to run quite sophisticated user / account matching mechanism and ensure that we don't have duplicates in any of the platforms we're using. **What do you dislike about Hull?** It is not as out-of-box as initially thought. There is some custom development needed but the Solution Engineers have been very helpful and guided us through the entire process. Also, there's currently not out-of-box syncing of events such as communication etc. **What problems is Hull solving and how is that benefiting you?** - Data centralisation - 360* Customer Profile - Inbound Flow - Computing Custom Data ### 21. Makes everything 10x easier **Rating:** 5.0/5.0 stars **Reviewed by:** Eric S. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Hull?** It makes our lives a lot easier when it comes to sales and marketing. **What do you dislike about Hull?** I wish they had templates or suggestions on how to get started. Took us some time to figure out on our own. **What problems is Hull solving and how is that benefiting you?** Hull.io combines all of our disparate data sources and allows us to have one source of truth. The main benefits for us: allows us to do automated account based marketing, personalization, laser targeted webinars and saves us a lot of time. ### 22. A necessary tool if you want to go far in your business! **Rating:** 4.5/5.0 stars **Reviewed by:** Julien C. | Lead Growth Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Hull?** Hull is the perfect tool if you want to centralize, clean, transform and distribute your customer data. It's really difficult to choose which tools you need for your CRM but Hull is the first one you need to test. You can connect Hull to different kind of tools: analytics, email provider for automation, Gsheet, webhooks... It allows us to put Hull in the middle of our marketing stack. **What do you dislike about Hull?** Even if it's a marketing tool, if you want to setup and use it daily, I think it's best to have a technical marketer to help you. Hull is not a magic tool. You need to understand some standards if you want to build something sustainable. **Recommendations to others considering Hull:** Find the person who will be owner to implement the tool and to maintain. I think it's best to have a technical person like Marketing Ops or Growth Engineer. This person will be able to onboard other people in your team. Other consideration: don't forget to think about your need first. It's easy to like all the features at the beginning. Don't be shame to discuss directly to the CEO or CTO to understand quickly the fit between your needs and the features. **What problems is Hull solving and how is that benefiting you?** Here are the business problems I solved: 1/ Acquisition, activation and revenue issues: segment my customers with behavior data and their attributes in order to have a perfect target 2/ Clean our data to allow us distribute these data with any other marketing tools 3/ Acquisition issues: allow us to bring together: visitors data, leads data and customers data to have a perfect funnel ### 23. Great on-boarding and support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Hull?** The endless possibilities and custom-fitting abilities. There is rarely a one size fits all approach to your tracking needs. With the customizations available we have the opportunity to get a solution that suits our business model and how our marketing and sales work today. **What do you dislike about Hull?** It can be a bit daunting at first to code and set up. Especially if you don't have a clear vision of how you want your data to flow and sync. If you are a technical person this is great but if you are not, the dedicated on-boarding is great and very responsive. **What problems is Hull solving and how is that benefiting you?** We needed multi-channel tracking in Salesforce and access it all through PowerBI through Salesforce. So far we have set up the model and the data is flowing in as expected. However, after working with it for a while I can see so many more use cases for Hull going forward. ### 24. Looking for a hub for all of your spokes? Look no further... **Rating:** 5.0/5.0 stars **Reviewed by:** Michael H. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2018 **What do you like best about Hull?** I recommend Hull to every marketer I meet. Easily unify any disparate data from existing silos using their prepackaged integrations (or make your own), augment that data with third party data (we use Clearbit), then push any slice of that data into any other platform (CRM, marketing automation, etc) to enable advanced segmentation and personalization. Best of all, you don't need a developer to do it - marketers can own this entire process (although it helps to have someone available who can write the occasional SQL script). **What do you dislike about Hull?** My biggest complaint is the lack of a folder structure for segments. When you have as many segments as we do, it's almost impossible to find the right segment unless you are very religious about creating and following a naming convention taxonomy. This seems like an easy fix, and the product team is very quick. so wouldn't surprise me if this gets fixed quickly. **Recommendations to others considering Hull:** Don't hesitate - get this now before other marketers realize how critical it is to everything they do and the license costs go up. Seriously - I have regretted software purchases before, and haven't once regretted adding Hull as the center piece of our martech stack. **What problems is Hull solving and how is that benefiting you?** We have a number of unique audience segments, so a one-size-fits all approach to messaging doesn't really work. We use Hull + Clearbit to solve for this, enabling us to get close to 1:1 messaging across email and chat (web personalization is next), which has helped us improve our engagement and conversion metrics. We have also set up an early stage Reveal Loop, which turns IP's visiting our site into known companies, identifies decision-makers at those companies, and sends that data to our marketing automation platform which emails them a personalized intro and an offer. We set this up recently and have already gotten some great leads off the program. ### 25. Hull solves a critical business problem **Rating:** 4.5/5.0 stars **Reviewed by:** Harald Fredrik Z. | Digital CMO, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2019 **What do you like best about Hull?** - A must have for any data-driven marketer. - Clean interface. - Supports several popular connectors out of the box. - Allows us to connect all our data sources and clean the user data to have a single source of truth. - Comes with an API client library that makes it easier to create your own connectors. - Great support. **What do you dislike about Hull?** There have been some minor bugs, especially related to settings not updating. Any newly founded company has bugs. What matters is that they are willing to solve them and constantly improve the service for their customers. This is where Hull shines. **Recommendations to others considering Hull:** If you're coming from Zapier or other syncing services - Hull is a bit more advanced and has a steeper learning curve, but once you learn how to use the service, it is way more powerful. **What problems is Hull solving and how is that benefiting you?** Updated customer data on all platforms at all times. ### 26. Great experience working with the Hull team and their product. **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra A. | Director of Marketing, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2019 **What do you like best about Hull?** We particularly like how Hull synchronizes data from our sql backend and matches it up to sync to HubSpot without us having to waste time writing custom integration. **What do you dislike about Hull?** Some features are a bit hidden but the Hull team is quick to respond and help us find what we need to get the job done. **What problems is Hull solving and how is that benefiting you?** We're spending less time on data management and integrations and more time focusing on what matters, the results of what the data is showing us. ### 27. Hull as the final touch to achieve data accuracy and useful segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** Axelle H. | Growth Ops, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2018 **What do you like best about Hull?** Initially, we started using Hull to have pre-defined segments at the user and the account level, to simplify our triggers in other tools connected to Segment, as well as to simplify queries when analyzing data from the database. Now, I think the Processor and the Hubspot connector are definitely the best features in my opinion, the former enables a final cleaning of the data, and the latter allows for a filtering of the attributes to send. **What do you dislike about Hull?** We like to test a lot of features, and I think that the error messages are very light and sometimes do not enable us to understand ourselves what we can do to fix it - so lack of independence on this side I guess. Also not a fan of the iFrame on the Processor. **What problems is Hull solving and how is that benefiting you?** The biggest benefit in using Hull is the accurate (and easy) segmentation of users and account, that can then be populated everywhere. It increases data accuracy when doing analyses and overall simplifies the usage of other tools. ### 28. Great tool to empower your marketing ops, sales ops, analytics teams **Rating:** 4.0/5.0 stars **Reviewed by:** Jaime G. | Director of Acquisition & Retention Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Hull?** Seamless setup of connectors. Segment integration is great. **What do you dislike about Hull?** UX as it exists today isn’t super intuitive. **Recommendations to others considering Hull:** Spec out your specific use case(s) and leverage the initial support in getting things set up. The team is very helpful and thorough. **What problems is Hull solving and how is that benefiting you?** Reducing eng work and data requests by aggregating data from multiple connectors to build new audiences and ultimately package into custom track events. ### 29. Fantastic and simple tool to solve a hard problem **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Hull?** It's live syncing ability and easy ui to configure various connections. **What do you dislike about Hull?** I wish they had more integrations and supported users belonging to many companies. **What problems is Hull solving and how is that benefiting you?** I am connecting Segment, Hubspot, and Intercom together and sharing data between all of them. ### 30. Excellent tool to sync various marketing tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2019 **What do you like best about Hull?** Hull solved a long lasting problem we had of syncing data between our tools, and allowed us to kill significant amount of code **What do you dislike about Hull?** Some surprising behaviours, partly due to the 3rd party tools API throttles, but the support provided by Hull is exceptional **What problems is Hull solving and how is that benefiting you?** We use Hull to sync data between Salesforce and Intercom, going further than the abilities of the basic Intercom app. Once you get past the setup process which is slightly complex, it works like a charm with 0 code. ### 31. A very powerful hub for marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Hull?** Hull is a very convenient way for us to centralize and aggregate customer data. It is plugged to our CRM as well as our ads platforms. The support team is available everytime you need it. **What do you dislike about Hull?** It requires a tech expert to take advantage of the full capacity of the platform, so for now we are using it on a basic way. **What problems is Hull solving and how is that benefiting you?** Hull is our single hub for customer data. It helps us focus on marketing topics instead of data inconsistency. ### 32. Hull makes it easy to organize, view, query, and transport all of my customer data. **Rating:** 5.0/5.0 stars **Reviewed by:** Jack M. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2019 **What do you like best about Hull?** Connector interface is super easy to understand and mapping properties from one source to another is very intuitive. **What do you dislike about Hull?** Loving the product so far. Keep shipping more connectors! **What problems is Hull solving and how is that benefiting you?** Broad data connectivity and consistency ### 33. Must have for a data-driven marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Peep L. | Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Hull?** Hull was a game changer for us. Combinining and merging data from various tools made data-driven marketing finally possible. **What do you dislike about Hull?** Have had some data discrepancy issues in the past, but their support is always very responsive to sort it out. **Recommendations to others considering Hull:** If you're a B2B company and not using Hull, you're seriously missing out. The ROI on this is insane. **What problems is Hull solving and how is that benefiting you?** It can pull data from any tool and push into any other tool. It's the single source of truth for all of our customer data. ### 34. A great CDP for our SMB **Rating:** 5.0/5.0 stars **Reviewed by:** Matt L. | Senior Director, Digital and Marketing Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Hull?** Hull.io is a crucial part of our marketing stack. It's where we do all of our enrichment activities and then push that data HubSpot and Salesforce and as well as web forms. **What do you dislike about Hull?** In the early days, (2017) there were occasional issues which would cause HubSpot<> Hull.io sync, but these haven't been an issue in the last 18 months. **What problems is Hull solving and how is that benefiting you?** We do two primary business activities within Hull.io: 1.) Enrichment. 2.) Segmentation. Segmentation of our customer records in Hull.io is super easy and intuitive, and by sitting up filters there and then mapping those to HubSpot- we've been able to save HOURS of time on every campaign (it literally only takes minutes) to do a segmentation in Hull. ### 35. Hull is an extremely powerful tool for the next generation of savvy marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Lin L. | Senior Manager, Growth , Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2018 **What do you like best about Hull?** Identity merge capabilities are amazing. Our team is able to merge data from Clearbit, Intercom, web properties, Salesforce, etc. to create a unified user profile that we can then segment and filter upon to run dedicated campaigns. Their customer service is amazing and always goes the extra mile. **What do you dislike about Hull?** Not necessarily dislike but would like to caveat that Hull at it's current state requires a dedicated developer or martech engineer if you are not technically savvy. Make sure you can write SQL connectors, and processor scripts. Though I believe the team is working on making the interface more user friendly. **Recommendations to others considering Hull:** Definitely worth it if you are technically savvy and/or have a dedicated developer who can orchestrate a lot of the processors and connectors. Extremely extremely powerful tool that goes beyond typical segmentation capabilities. If you're not using Hull, you losing out on a creating the best customer experience for your prospects and customers. **What problems is Hull solving and how is that benefiting you?** Unified user profile. This is a classic marketing problem that cannot be solved with the likes of disparate systems operating in silos. E.g. You run a Marketo or Hubspot campaign and the user then performs some activity on the web, and Clearbit appends their data, and their Salesforce profile is updated. Typically, you'd have to do a lot of manual leg-work and reporting to truly understand where your customer is in their journey. Will Hull we're able to segment and see our user journey pretty clearly in conjunction with our other tools. ### 36. The tools to scale your growth stack **Rating:** 5.0/5.0 stars **Reviewed by:** Jérémy G. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2018 **What do you like best about Hull?** > Connector: Integration with all my stack > Premium Slack Support > Open Source **What do you dislike about Hull?** > Few Connector at the moment: Lot of Connector are homemade **What problems is Hull solving and how is that benefiting you?** Our sales team is on Close.io (CRM), our Customer Success is on Intercom and Salesmachine and the Marketing team use Mailchimp and Hubspot. Zapier and Spreadsheet can't solve this nightmare, hull did it! ### 37. Experience with Hull **Rating:** 5.0/5.0 stars **Reviewed by:** Jean L. | Co-Founder, CTO & CPO, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2018 **What do you like best about Hull?** Hull is the Swiss knife of the data. They are plenty of use cases and scenarios where Hull can be the right tool. We used it to sync user profile from different sources of data, but you can imagine using it as an ETL too. **What do you dislike about Hull?** Lack of connectors for some of our SAAS but it's easy to create custom connectors to implement them. Also, the pricing per connector can be tricky and obliged us to rethink some integrations not to multiply the using of connectors. **What problems is Hull solving and how is that benefiting you?** Hull solves the need of data desynchronization when using different SAAS. It also handles all the API limitations of 3rd party services that can be a waste of time to handle for developers to implement. ### 38. Powerful Segmentation That No Email Software Can Do **Rating:** 5.0/5.0 stars **Reviewed by:** Tim B. | Data Science Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2017 **What do you like best about Hull?** I am using this tool to segment and tag contacts for my brick and mortar store. Like, over 15,000 of them that have no email address in my system. I can segment them to do SMS marketing and direct mail. Insane! I hooked it up via SQL. The support team there did 99% of the work on that, and did not charge extra for it. They are so nice! I also had similar "incomplete" data in Pipedrive, and we linked it in to solve the same problem. Amazing! Brick and mortar stores can use the heck out of this! **What do you dislike about Hull?** There is no de-duping functionality yet, though DeDupely is working on the integration, and plans to have it by early 2018, if not earlier. Also, you can't clean up contact data within this tool. No editing. Just segmentation and tagging, but don't underestimate its power. All the other solutions I've seen (apart from a massive suite like Infusionsoft) **What problems is Hull solving and how is that benefiting you?** I have thousands upon thousands of contacts in Pipedrive, my inventory/point of sale tool, Drip, Intercom, and Front. I need a single source of truth to segment my contacts to determine who's a customer and who's not, who lives nearby and who doesn't, and so forth. Local segments can be used to drive foot traffic to the store. Farther out segments can be driving to my digital pages. Powerful! ### 39. we depend on it! **Rating:** 4.0/5.0 stars **Reviewed by:** Joei C. | Director of Content, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Hull?** - nice and clean UX / interface - easily integrates our different tools and databases - great support team - super reactive and helpful **What do you dislike about Hull?** - the setting up can be a bit difficult without a data/tech savvy person dedicated to the task **What problems is Hull solving and how is that benefiting you?** connecting all databases from and information of leads to prospects to customers ### 40. Perfect tool for a complex data architecture **Rating:** 4.5/5.0 stars **Reviewed by:** Gautier H. | Data Operations Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2017 **What do you like best about Hull?** Hull.io allows us to have our different databases related to Sales/Marketing/CRM/Other, all connected together. Implemented alongside with Segment, the possibilities are close to infinite. Also, the customer service is top-notch, super helpful, and always keen to receive some feedback and to bring them to their Product/Tech team in order to improve their service. We're always really excited to see what would be the big next steps for Hull.io, as they often provide some game-changer updates. **What do you dislike about Hull?** Depending on the amount of data to be proceed or computed, we might face sometimes some short delays. Also, the UX of the dashboard (desktop website) shows sometimes some few bugs and might be long to load properly all information required. **What problems is Hull solving and how is that benefiting you?** Non-only, it allows us to make the best use out of our other external services we use, but also, it provides us a great flexibility when it comes to add up a brand new implementation to your stack of tools. ### 41. Fills an Important Need **Rating:** 4.0/5.0 stars **Reviewed by:** J.P. V. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2017 **What do you like best about Hull?** Dynamic integration between numerous systems that otherwise don't communicate - CRM, database, data augmentation, paid social **What do you dislike about Hull?** The onboarding process can be a bit daunting - between connecting all systems, setting up billing, waiting to populate the first time, if you don't have a dedicated point person it can seem like a lot. Also, the pricing can be steep depending on your use case. **What problems is Hull solving and how is that benefiting you?** We connected HubSpot personas and lists to Facebook for dynamic retargeting, better exclusions lists, and automated nurturing funnels with Hull - [View Hull pricing details and edition comparison](https://www.g2.com/products/hull/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+07%3A16%3A18+-0500&secure%5Bsession_id%5D=578dfa27-442c-4f1f-8b54-3f457bc668fd&secure%5Btoken%5D=5b1c2039d36a237099eb70755abee2e39527096a038226ea914118e63e76f4bc&format=llm_user) ## Hull Features **Data Sourcing** - Data Enrichment - Expandability **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine ## Top Hull Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (555 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (760 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (445 reviews)