Hull Reviews & Product Details

With Hull, we can connect our product Database with Salesforce, Intercom, Salesloft without any effort. You just have to map your field and plan your synchronisation. It's almost real time so you can enjoy instant data changes in all tools. It saved us a lot of internal dev time and helped us to scale faster. Review collected by and hosted on G2.com.

Reliability. You don't always understand synchronisation failed. Hull is often down and it's a huge pain for that kind of SaaS. Review collected by and hosted on G2.com.

Hull enables to keep all of our data in sync without worrying about time-consuming api integrations and tools that don't work with each other. We can send and receive web-hooks, we can add custom code through the data processor and we can enrich all of our users profiles through Clearbit. Amazing!Also, through Clearbit we get access to the first, sign-up and last touch attribution data for any user so we can see exactly what is their path to conversion and through utm parameters we can attribute ROI to our marketing campaigns. This enables us to do a much better job in attribution. Review collected by and hosted on G2.com.

Having a direct relationship with their product manager helps us because if they don't have a feature or if there is something to add, we can make sure it's on their roadmap! so nothing really to say here. I think there is a lot that can be added in terms of "codeless manipulation" and I believe the team at Hull is working very hard to make this happen! Review collected by and hosted on G2.com.

They give you a unified view of your users. They remove the need to have to develop and maintain custom integrations with 3rd party providers. Review collected by and hosted on G2.com.

The catalog of available integrations is slim. This is because they go for depth before breadth, but if critical integrations are missing it may not work for you. Review collected by and hosted on G2.com.

2-ways connectors: it enables us to properly sync any changes on our customer data across 10+ SaaS solutions and have a consistent representation of our user journey at any given time.

Segmentation engine: best I ever encountered enable us to precisely target from macro to micro elements our customer base. Event attributes-based segmentation just kill all alternatives during our benchmark.

Last but not least: our CSM, amazing reactivity, always in a diligent and problem solving mind-set Review collected by and hosted on G2.com.

Adding retroactive events attributes: can be a pain to add new attributes to our "legacy" Events

Documentations not always up to date Review collected by and hosted on G2.com.

Easy to setup and sync data between Hubspot, Mailchimp and other tools we have used it with. Review collected by and hosted on G2.com.

We tried using some of their more advanced website customer tracking and then doing ads to those but didn't have great results. I think Hull worked properly, we just didn't have the right criteria and ad strategies. Hopefully we will try it again, the ABM capabilities it could enable seemed really powerful. Review collected by and hosted on G2.com.

- Gives a well-rounded view of your contacts. One source of truth.

- The segmentation capabilities are unmatched.

- Awesome support team. Review collected by and hosted on G2.com.

In the beginning we were a little disappointed in the available, out-of-the box integrations but the team has been hard at work. That situation is no longer an issue. Review collected by and hosted on G2.com.

Hull has given us the ability to manage all of our analytics, data warehouses and 3rd party tools all in one place. This makes it so easy to complete any marketing automation and keep all of the data in one place. Review collected by and hosted on G2.com.

The UX isn't the most intuitive and it is a bit slow at times, but it is a work in progress. Their amazing team has always responded to any queries I have in under 24 hours. Review collected by and hosted on G2.com.

- Cut our implementation time for a big project in half

- Smartly architected - simple enough to be easy to implement, flexible enough to fit a variety of use cases.

- Very strong customer service - the team were always there to assist with questions. Review collected by and hosted on G2.com.

- Onboarding & UX - the user interface could do a better job at communicating what the different parts of the product do, perhaps by incorporating inline tip cards or training videos. I found that we leaned on asking the team for advice at times when we could have self-served. I much prefer being able to self-serve as much as posisble. Review collected by and hosted on G2.com.

It's an extremely elegant platform with a great UX and well thought UI. The flexibility of connectors is amazing. The sky is the limit, when it comes to integrating systems. And this is the main thing why we favoured Hull over other tools: It had no use case or process idea implemented, aside from being a platform to sync and unify data across sources. With every other service we would have been forced into one direction, while we try to get away from filling in the blanks of systems that come with defined processes.

Everything has logs: Users, Accounts and Events. And they offer a really powerful logging system that does a good job as safety net. Review collected by and hosted on G2.com.

The persistence and display of historic events is limited. Does not matter too much, as it is better stored as raw data and presented in systems where it's actionable to your users. And in the end, Hull is not an end user system. But you should plan for this fact and prepare your data model accordingly.

Documentation (and examples) on attributes for users and accounts could be improved to allow for easier on boarding and data modelling. But Hull staff makes sure you are not left alone and tries to lend a helping hand where and whenever possible.

You should calculate costs for staging databases or custom applications to stage and prepare your data. Just stuffing your raw data from live databases will not end well, degrading application performance during load as well as putting too much weight on Hull during transformation.
There's not really much to not like about Hull. It just takes some time to align your ideas with the bits and pieces of the concept that powers Hull und the hood. Then you will see that there is not really anything that's not possible. Review collected by and hosted on G2.com.

Hull works. It's been a part of our stack for a long time and I rarely have to think about it because it does it's job great. Review collected by and hosted on G2.com.

Our price has increased as we have grown, which is reasonable, but I like that least. Review collected by and hosted on G2.com.

I liked the fact that the app is super customisable thanks to the use of code. Also, the included database can store a really huge number of objects and properties. Querying and segment creation are also very powerful and customisable. The main benefit of this tool, for me, is the fact that you can write custom code to create your own custom connectors to your tools and APIs. This connectors respond pretty fast and retry failed calls by default. Backend and automation-wise, Hull is already state of the art. Review collected by and hosted on G2.com.

The interface is still raw, laggy and/or bugged.The thing is, Hull is still a WIP and they're still trying to figure out how to display so many data. Also, the integrated JS editor is still WIP too, as is the documentation that's sometimes lacking information or displaying outdated information. I find also that API calls capping and connectors capping are very low compared to other tools like Segment. Review collected by and hosted on G2.com.

Hull is a key component of our marketing stack. We use it mainly to connect and sync data from various sources for our outreach and lead gen activities (ex: lead scoring...) but we're already anticipating use cases for customer success management. This is a really versatile tool and why I like it so much. Besides, Hull has a very impressive CSM team. The support is really key for this type of tool aimed to interconnect other tools and data. We especially appreciate their help during onboarding, their reactivity & expertise gained through experiences with other clients that have, more or less, with the same goals. Review collected by and hosted on G2.com.

As with all solutions, it takes time to get used to the logic and behind the scene. Not a big deal but you need a little tech background to get it right. With a little bit of JavaScript knowledge, we can still do a lot, very quickly. It should definitely be operated from someone who really knows the existing tools used by the company and data models. Otherwise, I really wish there was a client community to exchange with peers on similar problems or approaches. Review collected by and hosted on G2.com.

We've been looking for a data centralization platform for a long time, and while there have been a few options, Hull has always stuck out as a good solution. We never fully pursued it until after reviewing several others (including Segment Personas), but each one has been relatively focused on different objectives than what we want to achieve, which is providing our sales team with real-time event data from any source, and combining customer data from all our various tools centrally so we never have to confuse ourselves. Review collected by and hosted on G2.com.

We experienced a few very minor snags when trying to build our own connector, or with connectors that were newly introduced to their library. That said, there wasn't a system I tested from other data aggregator solutions that *didn't* have their own hiccups, even Segment Personas surprisingly. Moreover, it seems that the team at Hull was already aware of the limitations we came across, and have either guided us through or suggested really useful workarounds while they perfect the connections. Review collected by and hosted on G2.com.

We were previously using a competitor to integrate HubSpot-Outreach and needed to switch with short notice. We got up and running with Hull.io in a short amount of time with very few hiccups. The support/integration team was incredibly responsive, gave me support on understanding and modifying the integration, and we have more flexibility then we ever did before. Review collected by and hosted on G2.com.

Would be nice to see the latency on synchronization increase a bit (at 5-10 minutes on average during low tide of updates) - but Hull.io was transparent and honest about sync times from the get go. Review collected by and hosted on G2.com.

The ability to directly integrate into key apps like Clearbit and Hull is amazing Review collected by and hosted on G2.com.

nothing really. been super happy with the product so far Review collected by and hosted on G2.com.

The fact that we don't need to code to connect our different SaaS. Most of the time people who code are a scarce resource in the company. Review collected by and hosted on G2.com.

Sometimes it is slow to create navigate in the UI. Review collected by and hosted on G2.com.

We started using Hull to power our automated outbound sales emails along with passing user data into our other connected tools. I have found that the ability to create detailed segments and pass only the data that we want, instead of dumping all data and creating a lot of noise has been invaluable. Review collected by and hosted on G2.com.

There have been a few minor bugs but the support has always been top notch and everything has been solved quickly. Review collected by and hosted on G2.com.

We needed a solution that would sync all the different platforms that we're using for ages. We have considered building our own solution until we came across Hull and it checked all the boxes.

We are able to run quite sophisticated user / account matching mechanism and ensure that we don't have duplicates in any of the platforms we're using. Review collected by and hosted on G2.com.

It is not as out-of-box as initially thought. There is some custom development needed but the Solution Engineers have been very helpful and guided us through the entire process.

Also, there's currently not out-of-box syncing of events such as communication etc. Review collected by and hosted on G2.com.

It makes our lives a lot easier when it comes to sales and marketing. Review collected by and hosted on G2.com.

I wish they had templates or suggestions on how to get started. Took us some time to figure out on our own. Review collected by and hosted on G2.com.

Hull is the perfect tool if you want to centralize, clean, transform and distribute your customer data. It's really difficult to choose which tools you need for your CRM but Hull is the first one you need to test. You can connect Hull to different kind of tools: analytics, email provider for automation, Gsheet, webhooks... It allows us to put Hull in the middle of our marketing stack. Review collected by and hosted on G2.com.

Even if it's a marketing tool, if you want to setup and use it daily, I think it's best to have a technical marketer to help you. Hull is not a magic tool. You need to understand some standards if you want to build something sustainable. Review collected by and hosted on G2.com.

The endless possibilities and custom-fitting abilities. There is rarely a one size fits all approach to your tracking needs. With the customizations available we have the opportunity to get a solution that suits our business model and how our marketing and sales work today. Review collected by and hosted on G2.com.

It can be a bit daunting at first to code and set up. Especially if you don't have a clear vision of how you want your data to flow and sync. If you are a technical person this is great but if you are not, the dedicated on-boarding is great and very responsive. Review collected by and hosted on G2.com.

I recommend Hull to every marketer I meet. Easily unify any disparate data from existing silos using their prepackaged integrations (or make your own), augment that data with third party data (we use Clearbit), then push any slice of that data into any other platform (CRM, marketing automation, etc) to enable advanced segmentation and personalization. Best of all, you don't need a developer to do it - marketers can own this entire process (although it helps to have someone available who can write the occasional SQL script). Review collected by and hosted on G2.com.

My biggest complaint is the lack of a folder structure for segments. When you have as many segments as we do, it's almost impossible to find the right segment unless you are very religious about creating and following a naming convention taxonomy. This seems like an easy fix, and the product team is very quick. so wouldn't surprise me if this gets fixed quickly. Review collected by and hosted on G2.com.

- A must have for any data-driven marketer.

- Clean interface.

- Supports several popular connectors out of the box.

- Allows us to connect all our data sources and clean the user data to have a single source of truth.

- Comes with an API client library that makes it easier to create your own connectors.

- Great support. Review collected by and hosted on G2.com.

There have been some minor bugs, especially related to settings not updating. Any newly founded company has bugs. What matters is that they are willing to solve them and constantly improve the service for their customers. This is where Hull shines. Review collected by and hosted on G2.com.

We particularly like how Hull synchronizes data from our sql backend and matches it up to sync to HubSpot without us having to waste time writing custom integration. Review collected by and hosted on G2.com.

Some features are a bit hidden but the Hull team is quick to respond and help us find what we need to get the job done. Review collected by and hosted on G2.com.

Initially, we started using Hull to have pre-defined segments at the user and the account level, to simplify our triggers in other tools connected to Segment, as well as to simplify queries when analyzing data from the database. Now, I think the Processor and the Hubspot connector are definitely the best features in my opinion, the former enables a final cleaning of the data, and the latter allows for a filtering of the attributes to send. Review collected by and hosted on G2.com.

We like to test a lot of features, and I think that the error messages are very light and sometimes do not enable us to understand ourselves what we can do to fix it - so lack of independence on this side I guess. Also not a fan of the iFrame on the Processor. Review collected by and hosted on G2.com.