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Hull Reviews & Product Details

Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and databases. It puts everyone customer-facing in your organization on the same page by creating one common set of customer data across the whole customer journey.

Seller

Hull

Languages Supported

German, English, French

Product Description

Hull is the first complete customer engagement platform, with user identity management, engagement mechanics, segmentation and retargeting in one single product.

Overview by

Angela Sun

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

5 months

View More Pricing Information

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Hull Media

Use Your Data Between Apps. Upgrade Your Tools With Each Other's Insights. Add never-before-possible segments, events and properties to your tools. Write events to Salesforce. Create event-based lists in Mailchimp. Pick and choose what exact data to send to each exact tool.

One profile, and one set of segments Combine your Customer Data. See everything on everyone, all in one place. Combine data from all your tools. Every event. Every property. Every segment every contact ever entered or left. All in one place. Even for millions of contacts.

With any property and any event from any of your tools The Most Powerful Segmentation Engine You've Ever Seen. Upgrade your segments everywhere with powerful segmentation. Pick from any property and event from any of your tools. Create finer and smarter segments easily with nested boolean logic. ...

Two-Way Open Source Connectors Send Data To And From Your Apps. Send and receive data from a library of tools (including Segment.com and Zapier). Rely on each tool being kept up to date with Hull. And, add new tools by writing simple open source connectors.

Hull Reviews (41)

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Maxime L.

Head of digital

Mid-Market (51-1000 emp.)

1/13/2023

"très puissant outil"

3.5/5

What do you like best about Hull?

It is a truly powerful program that has allowed us to harmonize our databases and make them communicate. Review collected by and hosted on G2.com.

What do you dislike about Hull?

Not user-friendly enough, without a minimum of technical background, not easy to use Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/30/2022

"Flexibility of connectors is amazing"

4/5

What do you like best about Hull?

The catalog of available integrations in the platform is quite interesting and useful for all the differents teams and platforms involved in our activity Review collected by and hosted on G2.com.

What do you dislike about Hull?

We try the tracking and we didn't have always great results and sometimes has been hard at work. Review collected by and hosted on G2.com.

Jordan C.

Salesforce Consultant

Information Technology and Services

Mid-Market (51-1000 emp.)

10/28/2020

"Hull is awesome to connect all kind of data but reliability..."

4.5/5

What do you like best about Hull?

With Hull, we can connect our product Database with Salesforce, Intercom, Salesloft without any effort. You just have to map your field and plan your synchronisation. It's almost real time so you can enjoy instant data changes in all tools. It saved us a lot of internal dev time and helped us to scale faster. Review collected by and hosted on G2.com.

What do you dislike about Hull?

Reliability. You don't always understand synchronisation failed. Hull is often down and it's a huge pain for that kind of SaaS. Review collected by and hosted on G2.com.

Mario M.

Growth Marketing Manager, Revenue Marketing

Mid-Market (51-1000 emp.)

12/8/2019

"The best piece of our marketing stack!"

5/5

What do you like best about Hull?

Hull enables to keep all of our data in sync without worrying about time-consuming api integrations and tools that don't work with each other. We can send and receive web-hooks, we can add custom code through the data processor and we can enrich all of our users profiles through Clearbit. Amazing!Also, through Clearbit we get access to the first, sign-up and last touch attribution data for any user so we can see exactly what is their path to conversion and through utm parameters we can attribute ROI to our marketing campaigns. This enables us to do a much better job in attribution. Review collected by and hosted on G2.com.

What do you dislike about Hull?

Having a direct relationship with their product manager helps us because if they don't have a feature or if there is something to add, we can make sure it's on their roadmap! so nothing really to say here. I think there is a lot that can be added in terms of "codeless manipulation" and I believe the team at Hull is working very hard to make this happen! Review collected by and hosted on G2.com.

Recommendations to others considering Hull:

If there is not a connector for the software you use, it's very easy to build one and the Hull.io team will help you with it! Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

With Hull we solve the problem of having all of our data in a single place and being able to push and pull our customers data through our stack. What this means is that no matter the tool we're using, we'll always have the most up to date information about our clients. This saves our sales, marketing and customer support team to look at the same and most accurate data to serve our clients as best as we can. Review collected by and hosted on G2.com.

Alan C.

Director of Engineering

Mid-Market (51-1000 emp.)

11/22/2019

"A competitive alternative to the big guys"

4.5/5

What do you like best about Hull?

They give you a unified view of your users. They remove the need to have to develop and maintain custom integrations with 3rd party providers. Review collected by and hosted on G2.com.

What do you dislike about Hull?

The catalog of available integrations is slim. This is because they go for depth before breadth, but if critical integrations are missing it may not work for you. Review collected by and hosted on G2.com.

Recommendations to others considering Hull:

Definitely check them out and consider if they'll be a good fit.

For example, I wish we had used them to manage our Hubspot integration. Hubspot has a terrible API and it would be nice to offload the integration work to Hull.

The Hull team is small, so they do a good job taking care of their early customers. A few pieces of my feedback have already made it into production.

A great team to work with. Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

Trying to bring together a unified and rich customer profile. We've been able to integrate our CRM, marketing data, and customer support information into a single user profile. Review collected by and hosted on G2.com.

Benjamin M.

Head of Product, SaaS-enabled Marketplace

Information Technology and Services

Mid-Market (51-1000 emp.)

8/26/2019

"Amazing Segmentation and Customer Data sync platform"

4.5/5

What do you like best about Hull?

2-ways connectors: it enables us to properly sync any changes on our customer data across 10+ SaaS solutions and have a consistent representation of our user journey at any given time.

Segmentation engine: best I ever encountered enable us to precisely target from macro to micro elements our customer base. Event attributes-based segmentation just kill all alternatives during our benchmark.

Last but not least: our CSM, amazing reactivity, always in a diligent and problem solving mind-set Review collected by and hosted on G2.com.

What do you dislike about Hull?

Adding retroactive events attributes: can be a pain to add new attributes to our "legacy" Events

Documentations not always up to date Review collected by and hosted on G2.com.

Recommendations to others considering Hull:

Having at least 3 majors SaaS solutions to be connected

Have a dedicated team in place to support it internally, it will be a core business platform Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

- Centralizing our Customer data into one actionnable platform

- Properly Syncing of any changes on our customer data into every tools of our Growth stack in 5 min max

- Merging and Maintaining one source of truth across our 10+ Marketing, Sales and Product tools

- Identifying anonymous website users then merging their navigation history once they became a lead

- Don't have to maintain any Salesforce, Hubspot, Aircall, etc... integrations ourself anymore

- Macro and micro segmentation of our users based (segmentation engine on Event's attributes is simply on the best I have ever seen, way beyond what others providers are offering even Intercom, Autopilot, Hubspot, etc..) Review collected by and hosted on G2.com.

Matt W.

Founder, CEO

Information Technology and Services

Small-Business (50 or fewer emp.)

8/26/2019

"Syncing customer data the easy way"

5/5

What do you like best about Hull?

Easy to setup and sync data between Hubspot, Mailchimp and other tools we have used it with. Review collected by and hosted on G2.com.

What do you dislike about Hull?

We tried using some of their more advanced website customer tracking and then doing ads to those but didn't have great results. I think Hull worked properly, we just didn't have the right criteria and ad strategies. Hopefully we will try it again, the ABM capabilities it could enable seemed really powerful. Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

We selected Hull to sync data from our SQL databases to Hubspot. This helps our sales and marketing teams have additional critical details to driving sales and marketing activities. Like knowing if a new trial customer has used a particular feature of our software yet, etc. Hull works perfectly for this and saves us a lot of trim trying to write our own code to sync this data. Review collected by and hosted on G2.com.

April T.

Sr Marketing Manager

Enterprise (> 1000 emp.)

11/26/2019

"A great CDP!"

4.5/5

What do you like best about Hull?

- Gives a well-rounded view of your contacts. One source of truth.

- The segmentation capabilities are unmatched.

- Awesome support team. Review collected by and hosted on G2.com.

What do you dislike about Hull?

In the beginning we were a little disappointed in the available, out-of-the box integrations but the team has been hard at work. That situation is no longer an issue. Review collected by and hosted on G2.com.

Recommendations to others considering Hull:

Give it a shot. It is a very powerful CDP. Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

Having a unified customer profile. It is nice having all of the data points in one system. This system sets us up for future growth with lead scoring, personalization, etc. Review collected by and hosted on G2.com.

Denny V.

Co-Founder @ PromoAmp.com

Computer Software

Small-Business (50 or fewer emp.)

8/26/2019

"All of your analytics in one platform!"

4.5/5

What do you like best about Hull?

Hull has given us the ability to manage all of our analytics, data warehouses and 3rd party tools all in one place. This makes it so easy to complete any marketing automation and keep all of the data in one place. Review collected by and hosted on G2.com.

What do you dislike about Hull?

The UX isn't the most intuitive and it is a bit slow at times, but it is a work in progress. Their amazing team has always responded to any queries I have in under 24 hours. Review collected by and hosted on G2.com.

What problems is Hull solving and how is that benefiting you?

We previously had to write our own scripts to sync this data across which required extensive engineering effort to build and maintain. Hull provides all of this with a few simple clicks. With all of our data now in one place, we are able to see every interaction we've had with our users and they've had with our platform. Review collected by and hosted on G2.com.

Tony E.

Co-Founder & CTO

Mid-Market (51-1000 emp.)

9/29/2019

"A smart, much-needed product from a world class team"

5/5

What do you like best about Hull?

- Cut our implementation time for a big project in half

- Smartly architected - simple enough to be easy to implement, flexible enough to fit a variety of use cases.

- Very strong customer service - the team were always there to assist with questions. Review collected by and hosted on G2.com.

What do you dislike about Hull?

- Onboarding & UX - the user interface could do a better job at communicating what the different parts of the product do, perhaps by incorporating inline tip cards or training videos. I found that we leaned on asking the team for advice at times when we could have self-served. I much prefer being able to self-serve as much as posisble. Review collected by and hosted on G2.com.