Hull Reviews

I liked the fact that the app is super customisable thanks to the use of code. Also, the included database can store a really huge number of objects and properties. Querying and segment creation are also very powerful and customisable. The main benefit of this tool, for me, is the fact that you can write custom code to create your own custom connectors to your tools and APIs. This connectors respond pretty fast and retry failed calls by default. Backend and automation-wise, Hull is already state of the art.

The interface is still raw, laggy and/or bugged.The thing is, Hull is still a WIP and they're still trying to figure out how to display so many data. Also, the integrated JS editor is still WIP too, as is the documentation that's sometimes lacking information or displaying outdated information. I find also that API calls capping and connectors capping are very low compared to other tools like Segment.

Hard to get a grasp, but very powerful.

We can unify our data among all of our tools, from prospection to people using our SaaS. It's really fast and prevents you from taking to much time building your own DB. In our current world, startups like us use so many tools (SaaS and APIs) that it can be very hard to keep up with which tool communicates with the other one. Also, it's very painful tu unify data among tools. The thing that Hull does very nicely.

Hull is a key component of our marketing stack. We use it mainly to connect and sync data from various sources for our outreach and lead gen activities (ex: lead scoring...) but we're already anticipating use cases for customer success management. This is a really versatile tool and why I like it so much. Besides, Hull has a very impressive CSM team. The support is really key for this type of tool aimed to interconnect other tools and data. We especially appreciate their help during onboarding, their reactivity & expertise gained through experiences with other clients that have, more or less, with the same goals.

As with all solutions, it takes time to get used to the logic and behind the scene. Not a big deal but you need a little tech background to get it right. With a little bit of JavaScript knowledge, we can still do a lot, very quickly. It should definitely be operated from someone who really knows the existing tools used by the company and data models. Otherwise, I really wish there was a client community to exchange with peers on similar problems or approaches.

As the Martech industry is crowded with a lot of interesting tools and we tend to favor best of breed ones, Hull is really key for us to reconcile, manipulate and sync data. The main benefit is to have a single source of truth without the need for engineering resources to connect and maintain various API connectors. We can focus on our core missions rather than building/maintaining our tech stack.

We've been looking for a data centralization platform for a long time, and while there have been a few options, Hull has always stuck out as a good solution. We never fully pursued it until after reviewing several others (including Segment Personas), but each one has been relatively focused on different objectives than what we want to achieve, which is providing our sales team with real-time event data from any source, and combining customer data from all our various tools centrally so we never have to confuse ourselves.

We experienced a few very minor snags when trying to build our own connector, or with connectors that were newly introduced to their library. That said, there wasn't a system I tested from other data aggregator solutions that *didn't* have their own hiccups, even Segment Personas surprisingly. Moreover, it seems that the team at Hull was already aware of the limitations we came across, and have either guided us through or suggested really useful workarounds while they perfect the connections.

Should really be considered as an ABM tool, there's so many applications that we've found already almost as a happy accident, and while a lot of our marketing strategy is based around the # of touchpoints we have with the accounts we track, it is now entirely possible to not just track that, but make it actionable in a scalable way.

It's our ABM and Sales data hub, first and foremost. We now have complete data aggregation, real-time event tracking at the Account level (so not just individual contacts, like most other systems were limited to), and consistency with our records throughout every platform facing our marketing, sales, and customer success teams.

I recommend Hull to every marketer I meet. Easily unify any disparate data from existing silos using their prepackaged integrations (or make your own), augment that data with third party data (we use Clearbit), then push any slice of that data into any other platform (CRM, marketing automation, etc) to enable advanced segmentation and personalization. Best of all, you don't need a developer to do it - marketers can own this entire process (although it helps to have someone available who can write the occasional SQL script).

My biggest complaint is the lack of a folder structure for segments. When you have as many segments as we do, it's almost impossible to find the right segment unless you are very religious about creating and following a naming convention taxonomy. This seems like an easy fix, and the product team is very quick. so wouldn't surprise me if this gets fixed quickly.

Don't hesitate - get this now before other marketers realize how critical it is to everything they do and the license costs go up. Seriously - I have regretted software purchases before, and haven't once regretted adding Hull as the center piece of our martech stack.

We have a number of unique audience segments, so a one-size-fits all approach to messaging doesn't really work. We use Hull + Clearbit to solve for this, enabling us to get close to 1:1 messaging across email and chat (web personalization is next), which has helped us improve our engagement and conversion metrics.

We have also set up an early stage Reveal Loop, which turns IP's visiting our site into known companies, identifies decision-makers at those companies, and sends that data to our marketing automation platform which emails them a personalized intro and an offer. We set this up recently and have already gotten some great leads off the program.

We started using Hull to power our automated outbound sales emails along with passing user data into our other connected tools. I have found that the ability to create detailed segments and pass only the data that we want, instead of dumping all data and creating a lot of noise has been invaluable.

There have been a few minor bugs but the support has always been top notch and everything has been solved quickly.

Hull helps keep all of our data in sync across all of our apps and serves as a single source of truth from all of our data sources. We are also able to create segments and trigger marketing and sales automation from user actions and Clearbit data.

The fact that we don't need to code to connect our different SaaS. Most of the time people who code are a scarce resource in the company.

Sometimes it is slow to create navigate in the UI.

It's worth it. But it's a commitment : it's not a setup and forget solution. It requires maintenance.

Among other things :

- Create Salesforce tasks based on user behaviors.

- Segment our database for marketing automation campaigns : We have B2C and B2B customers, so we don't want to send B2C customers to Hubspot. Hull helps us with that : we only connect the segments we want.

- Business logic : Hull Segments are quite good. They enable a lot of personalization.

Identity merge capabilities are amazing. Our team is able to merge data from Clearbit, Intercom, web properties, Salesforce, etc. to create a unified user profile that we can then segment and filter upon to run dedicated campaigns. Their customer service is amazing and always goes the extra mile.

Not necessarily dislike but would like to caveat that Hull at it's current state requires a dedicated developer or martech engineer if you are not technically savvy. Make sure you can write SQL connectors, and processor scripts. Though I believe the team is working on making the interface more user friendly.

Definitely worth it if you are technically savvy and/or have a dedicated developer who can orchestrate a lot of the processors and connectors. Extremely extremely powerful tool that goes beyond typical segmentation capabilities. If you're not using Hull, you losing out on a creating the best customer experience for your prospects and customers.

Unified user profile. This is a classic marketing problem that cannot be solved with the likes of disparate systems operating in silos. E.g. You run a Marketo or Hubspot campaign and the user then performs some activity on the web, and Clearbit appends their data, and their Salesforce profile is updated. Typically, you'd have to do a lot of manual leg-work and reporting to truly understand where your customer is in their journey. Will Hull we're able to segment and see our user journey pretty clearly in conjunction with our other tools.

Hull is the perfect tool if you want to centralize, clean, transform and distribute your customer data. It's really difficult to choose which tools you need for your CRM but Hull is the first one you need to test. You can connect Hull to different kind of tools: analytics, email provider for automation, Gsheet, webhooks... It allows us to put Hull in the middle of our marketing stack.

Even if it's a marketing tool, if you want to setup and use it daily, I think it's best to have a technical marketer to help you. Hull is not a magic tool. You need to understand some standards if you want to build something sustainable.

Find the person who will be owner to implement the tool and to maintain. I think it's best to have a technical person like Marketing Ops or Growth Engineer. This person will be able to onboard other people in your team. Other consideration: don't forget to think about your need first. It's easy to like all the features at the beginning. Don't be shame to discuss directly to the CEO or CTO to understand quickly the fit between your needs and the features.

Here are the business problems I solved:

1/ Acquisition, activation and revenue issues: segment my customers with behavior data and their attributes in order to have a perfect target

2/ Clean our data to allow us distribute these data with any other marketing tools

3/ Acquisition issues: allow us to bring together: visitors data, leads data and customers data to have a perfect funnel

The endless possibilities and custom-fitting abilities. There is rarely a one size fits all approach to your tracking needs. With the customizations available we have the opportunity to get a solution that suits our business model and how our marketing and sales work today.

It can be a bit daunting at first to code and set up. Especially if you don't have a clear vision of how you want your data to flow and sync. If you are a technical person this is great but if you are not, the dedicated on-boarding is great and very responsive.

We needed multi-channel tracking in Salesforce and access it all through PowerBI through Salesforce. So far we have set up the model and the data is flowing in as expected. However, after working with it for a while I can see so many more use cases for Hull going forward.

Initially, we started using Hull to have pre-defined segments at the user and the account level, to simplify our triggers in other tools connected to Segment, as well as to simplify queries when analyzing data from the database. Now, I think the Processor and the Hubspot connector are definitely the best features in my opinion, the former enables a final cleaning of the data, and the latter allows for a filtering of the attributes to send.

We like to test a lot of features, and I think that the error messages are very light and sometimes do not enable us to understand ourselves what we can do to fix it - so lack of independence on this side I guess. Also not a fan of the iFrame on the Processor.

The biggest benefit in using Hull is the accurate (and easy) segmentation of users and account, that can then be populated everywhere. It increases data accuracy when doing analyses and overall simplifies the usage of other tools.

- A must have for any data-driven marketer.

- Clean interface.

- Supports several popular connectors out of the box.

- Allows us to connect all our data sources and clean the user data to have a single source of truth.

- Comes with an API client library that makes it easier to create your own connectors.

- Great support.

There have been some minor bugs, especially related to settings not updating. Any newly founded company has bugs. What matters is that they are willing to solve them and constantly improve the service for their customers. This is where Hull shines.

If you're coming from Zapier or other syncing services - Hull is a bit more advanced and has a steeper learning curve, but once you learn how to use the service, it is way more powerful.

Updated customer data on all platforms at all times.

We were previously using a competitor to integrate HubSpot-Outreach and needed to switch with short notice. We got up and running with Hull.io in a short amount of time with very few hiccups. The support/integration team was incredibly responsive, gave me support on understanding and modifying the integration, and we have more flexibility then we ever did before.

Would be nice to see the latency on synchronization increase a bit (at 5-10 minutes on average during low tide of updates) - but Hull.io was transparent and honest about sync times from the get go.

-Moving data seamlessly between HubSpot & Outreach.io

-Using the Account-Contact synchronization in logic from HubSpot in Outreach.io as well through the integration

-Push inbound leads to SDRs in real time for immediate follow-up

-Using HubSpot workflows to distribute and update leads in Outreach.io

We needed a solution that would sync all the different platforms that we're using for ages. We have considered building our own solution until we came across Hull and it checked all the boxes.

We are able to run quite sophisticated user / account matching mechanism and ensure that we don't have duplicates in any of the platforms we're using.

It is not as out-of-box as initially thought. There is some custom development needed but the Solution Engineers have been very helpful and guided us through the entire process.

Also, there's currently not out-of-box syncing of events such as communication etc.

- Data centralisation

- 360* Customer Profile

- Inbound Flow

- Computing Custom Data

It makes our lives a lot easier when it comes to sales and marketing.

I wish they had templates or suggestions on how to get started. Took us some time to figure out on our own.

Hull.io combines all of our disparate data sources and allows us to have one source of truth. The main benefits for us: allows us to do automated account based marketing, personalization, laser targeted webinars and saves us a lot of time.

We particularly like how Hull synchronizes data from our sql backend and matches it up to sync to HubSpot without us having to waste time writing custom integration.

Some features are a bit hidden but the Hull team is quick to respond and help us find what we need to get the job done.

We're spending less time on data management and integrations and more time focusing on what matters, the results of what the data is showing us.

Hull was a game changer for us. Combinining and merging data from various tools made data-driven marketing finally possible.

Have had some data discrepancy issues in the past, but their support is always very responsive to sort it out.

If you're a B2B company and not using Hull, you're seriously missing out. The ROI on this is insane.

It can pull data from any tool and push into any other tool. It's the single source of truth for all of our customer data.

I am using this tool to segment and tag contacts for my brick and mortar store. Like, over 15,000 of them that have no email address in my system. I can segment them to do SMS marketing and direct mail. Insane! I hooked it up via SQL. The support team there did 99% of the work on that, and did not charge extra for it. They are so nice!

I also had similar "incomplete" data in Pipedrive, and we linked it in to solve the same problem. Amazing! Brick and mortar stores can use the heck out of this!

There is no de-duping functionality yet, though DeDupely is working on the integration, and plans to have it by early 2018, if not earlier. Also, you can't clean up contact data within this tool. No editing. Just segmentation and tagging, but don't underestimate its power. All the other solutions I've seen (apart from a massive suite like Infusionsoft)

I have thousands upon thousands of contacts in Pipedrive, my inventory/point of sale tool, Drip, Intercom, and Front. I need a single source of truth to segment my contacts to determine who's a customer and who's not, who lives nearby and who doesn't, and so forth. Local segments can be used to drive foot traffic to the store. Farther out segments can be driving to my digital pages. Powerful!

Hull.io is a crucial part of our marketing stack. It's where we do all of our enrichment activities and then push that data HubSpot and Salesforce and as well as web forms.

In the early days, (2017) there were occasional issues which would cause HubSpot<> Hull.io sync, but these haven't been an issue in the last 18 months.

We do two primary business activities within Hull.io:

1.) Enrichment.

2.) Segmentation.

Segmentation of our customer records in Hull.io is super easy and intuitive, and by sitting up filters there and then mapping those to HubSpot- we've been able to save HOURS of time on every campaign (it literally only takes minutes) to do a segmentation in Hull.

Hull.io allows us to have our different databases related to Sales/Marketing/CRM/Other, all connected together. Implemented alongside with Segment, the possibilities are close to infinite.

Also, the customer service is top-notch, super helpful, and always keen to receive some feedback and to bring them to their Product/Tech team in order to improve their service.

We're always really excited to see what would be the big next steps for Hull.io, as they often provide some game-changer updates.

Depending on the amount of data to be proceed or computed, we might face sometimes some short delays.

Also, the UX of the dashboard (desktop website) shows sometimes some few bugs and might be long to load properly all information required.

Non-only, it allows us to make the best use out of our other external services we use, but also, it provides us a great flexibility when it comes to add up a brand new implementation to your stack of tools.

Hull is the Swiss knife of the data. They are plenty of use cases and scenarios where Hull can be the right tool. We used it to sync user profile from different sources of data, but you can imagine using it as an ETL too.

Lack of connectors for some of our SAAS but it's easy to create custom connectors to implement them. Also, the pricing per connector can be tricky and obliged us to rethink some integrations not to multiply the using of connectors.

Hull solves the need of data desynchronization when using different SAAS. It also handles all the API limitations of 3rd party services that can be a waste of time to handle for developers to implement.

Hull solved a long lasting problem we had of syncing data between our tools, and allowed us to kill significant amount of code

Some surprising behaviours, partly due to the 3rd party tools API throttles, but the support provided by Hull is exceptional

We use Hull to sync data between Salesforce and Intercom, going further than the abilities of the basic Intercom app. Once you get past the setup process which is slightly complex, it works like a charm with 0 code.

Dynamic integration between numerous systems that otherwise don't communicate - CRM, database, data augmentation, paid social

The onboarding process can be a bit daunting - between connecting all systems, setting up billing, waiting to populate the first time, if you don't have a dedicated point person it can seem like a lot. Also, the pricing can be steep depending on your use case.

We connected HubSpot personas and lists to Facebook for dynamic retargeting, better exclusions lists, and automated nurturing funnels with Hull

Hull is a very convenient way for us to centralize and aggregate customer data. It is plugged to our CRM as well as our ads platforms. The support team is available everytime you need it.

It requires a tech expert to take advantage of the full capacity of the platform, so for now we are using it on a basic way.

Hull is our single hub for customer data. It helps us focus on marketing topics instead of data inconsistency.

Connector interface is super easy to understand and mapping properties from one source to another is very intuitive.

Loving the product so far. Keep shipping more connectors!

Broad data connectivity and consistency

- nice and clean UX / interface

- easily integrates our different tools and databases

- great support team - super reactive and helpful

- the setting up can be a bit difficult without a data/tech savvy person dedicated to the task

connecting all databases from and information of leads to prospects to customers

Seamless setup of connectors. Segment integration is great.

UX as it exists today isn’t super intuitive.

Spec out your specific use case(s) and leverage the initial support in getting things set up. The team is very helpful and thorough.

Reducing eng work and data requests by aggregating data from multiple connectors to build new audiences and ultimately package into custom track events.

> Connector: Integration with all my stack

> Premium Slack Support

> Open Source

> Few Connector at the moment: Lot of Connector are homemade

Our sales team is on Close.io (CRM), our Customer Success is on Intercom and Salesmachine and the Marketing team use Mailchimp and Hubspot. Zapier and Spreadsheet can't solve this nightmare, hull did it!