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I've been using Segment at different companies for the last 6 years and every time I've introduced Segment to a org, it had an immediate impact across multiple teams - marketing, growth, product, cx. Some highlights:
- Flexibility to plug in new tools and replay historical data
- All user data in one place (360 visibility)
- Ease of use and speed of deployment of new campaigns, personalization across multiple channels
- Strong product roadmap and a great support team Review collected by and hosted on G2.com.
Segment isn't the cheapest CDP but the price is justified by a strong product roadmap that can lead to product consolidation. You need to have access to technical resources during the implementation phase which can be tricky for smaller teams. Sometimes the inability to use a custom id when sending data to certain destinations is limiting. Review collected by and hosted on G2.com.
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