
Recraft.ai stands out from other AI image generators with its native vector graphic generation - this is genuinely game-changing for brand designers. The ability to create scalable SVG files from text prompts that actually work in professional design software is impressive. The brand consistency features are also excellent - being able to save custom styles, set specific brand colors, and maintain visual coherence across multiple assets solves a major pain point that other AI tools ignore.
The interface is intuitive and the variety of tools (background removal, vectorization, mockup generation, inpainting/outpainting) creates a comprehensive design workflow. For freelancers and small businesses needing quick, professional-looking logos, icons, and marketing materials, it can be incredibly productive. Review collected by and hosted on G2.com.
The platform suffers from significant reliability issues. There are frequent service outages, login problems, and "something went wrong" errors that disrupt workflow. Customer support appears to be virtually non-existent - many users report waiting weeks for responses to critical issues, if they get responses at all.
The custom style creation feature, which is heavily marketed, often doesn't work properly. There's also inconsistency in output quality - sometimes the results are excellent, other times they feel generic or miss the mark entirely, requiring multiple attempts. Review collected by and hosted on G2.com.
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