What I like most about Listrak is how easy it makes managing our email & sms marketing program. The email editor is intuitive and makes it possible to create professional-looking emails quickly, which is especially helpful when managing a busy campaign calendar.

The integration with our ERP through Listrak’s API has also been seamless. It runs reliably in the background, and I’ve never experienced a slowdown in performance—even during high-volume periods like Black Friday and Cyber Monday.

Their support is another standout. My account rep is extremely responsive and helpful, and I’ve had the same experience with Listrak’s general support team. Support tickets are managed through Jira. Response times are consistently fast, questions are addressed thoroughly, and I’ve yet to have a bad support experience.

Overall, Listrak has been a reliable platform for the last 3+ years. Review collected by and hosted on G2.com.

Some of the functionality I’d like to see improved may already be addressed as our account transitions to Listrak’s new platform. A few areas that could be more flexible include retaining Audience names within saved email broadcasts, saving multiple split-test segments without overwriting previous ones, and being able to save a split test while it’s still being built. I’d also like more filtering options for SMS broadcasts, particularly the ability to filter based on specific SKUs purchased. Review collected by and hosted on G2.com.

I really like Listrak for how easy it is to create emails and journeys. The email creator is simple to understand and use. It's also great that the tracking software helps us know if the changes we make to our campaigns are helping or hurting. The customizable Journeys feature, known as Nextgen, is another highlight, and it's very effective at reporting revenue and response. Christie (our CSM) is worth her weight in gold, so helpful and smart! Review collected by and hosted on G2.com.

There are quite a few things that could be improved with Listrak. First, there are a lot of old tools and tracking menu items that seem unnecessary, although they are working on new dashboards to fix this. I'd appreciate if the standard learning resources were as helpful as their live webinars, which I really like. It would also be nice to have more AI features like the competition offers, especially for creating automated workflows or journeys. The learning curve for Journeys is pretty steep for beginners. Finally, I'd like the email composer to offer more robust features with better options for mobile view and dark mode since the mobile emails often look clunky and outdated. I really wish there was a full "Listrak Academy" of classes, videos, and specialized trainings that I could take and learn all the features it has to offer - I see the "resources" section, but maybe setting these resources up in different packages for different jobs/roles at a company? Review collected by and hosted on G2.com.

Listrak is easy to use, and it continues to grow in ways that meet our company’s needs as well as the end user’s. On top of that, the Listrak team has always been helpful whenever we’ve needed support. Review collected by and hosted on G2.com.

The platform can be slow at times, which is frustrating. More recently, we’ve also had emails delayed due to afternoon sends being stuck in the queue. Review collected by and hosted on G2.com.

I really like the customization of emails that Listrak offers, which is key for tailoring content to different audiences. I appreciate having an account rep who helps with any issues or guidance I need. The recommender feature is great for personalization of email product recommendations for customers. I gave Listrak a 10 out of 10 when asked how likely I am to recommend it to a friend or colleague. The high recommendation score implies that I'm quite satisfied with what Listrak offers. Review collected by and hosted on G2.com.

The content and media library works slowly and causes delays in my work. Review collected by and hosted on G2.com.

I really appreciate the very helpful team of account managers, training, and support at Listrak. The easy setup with well-rounded support was a highlight for me. I also liked the better pricing model, which was one reason we switched to Listrak. Review collected by and hosted on G2.com.

Some reporting capabilities that we used to have from another platform are missing, and there are too many steps to get to where you want to go or what you want to do. For email, there is no easy way to report on signups by source and store. Review collected by and hosted on G2.com.

The ease of customer segmentation is a huge plus for our needs. It is easy, intuitive, and lets us drill down farther than software we have used in the past.

The video and article library is a great resource when you are implementing something new or problem solving an issue. Review collected by and hosted on G2.com.

We haven't experienced any downsides during our time of using Listrak. Review collected by and hosted on G2.com.

The competence of the employees and the ease of the tools. Review collected by and hosted on G2.com.

While the product recs are good, I do wish there was more flexibility with the set up of the algorithms. Being able to set up dynamic algorithms would be extremely helpful. The ability to do AB testing within the recommendations tool would be great as well. Review collected by and hosted on G2.com.

Their customer success team is very knowledgeable and helpful Review collected by and hosted on G2.com.

Unfortunately, the platform needs a lot of TLC. I was hoping for more of an improvement when moving over to NextGen but I still feel the reporting very fragmented and a lot of data got affected by the migration which we are still fixing months later. Review collected by and hosted on G2.com.

There are so many features. The options are endless to create personalized emails to send to our subscribers, without creating several versions of the same email. Review collected by and hosted on G2.com.

There are so many features that sometimes it can get confusing, especially if you dont save all the edits as you move from screen to screen. Review collected by and hosted on G2.com.

The website is pretty intuitive, and I also appreciate the support Listrak provides through its team members and chat. Review collected by and hosted on G2.com.

The upload process is the most time-consuming part, where on other email platforms seems to be faster Review collected by and hosted on G2.com.