# Best CRM Software

## How Many CRM Software Products Does G2 Track?

**Total Products under this Category:** 1,543

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** PipelinePRO (+52.73%) - Among all products in this category, PipelinePRO recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 122,400+ Authentic Reviews
- 1,543+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for CRM Software
 ![G2 Grid® for CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/crm/grids.png?focus%5B%5D=506&focus%5B%5D=6227&focus%5B%5D=1619&focus%5B%5D=1174041&focus%5B%5D=576&focus%5B%5D=128650&focus%5B%5D=3296&focus%5B%5D=1934)

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot Sales Hub, Pipedrive, monday CRM, Zoho CRM, Bigin by Zoho CRM, Close, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/crm/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=pipedrive&focus%5B%5D=monday-crm&focus%5B%5D=zoho-crm&focus%5B%5D=bigin-by-zoho-crm&focus%5B%5D=close&focus%5B%5D=activecampaign)

**Sponsored**

### Coevera

Coevera: The AI-Native Revenue Platform Built for How Selling Actually Works Today Coevera is the AI-native revenue platform redefining how modern sales organizations operate, collaborate, and grow. Born from more than a decade of CRM innovation as Pipeliner, Coevera represents the next evolution: a purpose-built system designed not to digitize old sales processes, but to reimagine them for an era where AI is a teammate, not a tool. At the heart of Coevera is a simple conviction—traditional CRMs were built for managers to extract data from sellers. Coevera flips that model. It's built for sellers, with AI woven into every workflow to eliminate busywork, surface insight, and accelerate revenue. The result is a platform where reps actually want to log in, managers get the visibility they need without the chase, and leadership gains a real-time understanding of pipeline health, risk, and opportunity. Coevera is powered by Voyager AI, an intelligent engine that continuously learns from your sales motion to deliver predictive guidance, contextual recommendations, and automated execution. The Collaborator transforms the CRM from a system of record into a system of engagement—a true AI partner that helps sellers prepare for calls, draft communications, navigate complex deals, and stay ahead of every opportunity. The Automatizer workflow engine removes the manual friction that drains seller productivity, while native Model Context Protocol (MCP) integration ensures Coevera connects seamlessly with the broader AI ecosystem your business already relies on. What truly sets Coevera apart is its commitment to being AI-native, not AI-washed. Unlike legacy platforms that bolt generative features onto decades-old architecture, Coevera was rebuilt from the ground up to make intelligence the default state of the system—not a premium add-on. Every dashboard, pipeline view, and workflow is designed to think alongside you. Coevera also champions visual selling, intuitive navigation, and rapid time-to-value. Implementation is measured in weeks, not quarters. Adoption is high because the experience is built around the seller, not against them. For organizations ready to move beyond the limitations of legacy CRM and embrace a smarter, faster, more human way to sell, Coevera is the platform built for what's next. It's not just a new name—it's a new category. Welcome to AI-native revenue. Coevera. Sales, evolved.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=179&secure%5Bchosen_at%5D=2026-08-21T23%3A36%3A19Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1841&secure%5Bresource_id%5D=179&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcrm&secure%5Btoken%5D=215c2c8afb30e9cc1cbee56ea3117096d36a67d3b12e3acddab179abe5e3d22e&secure%5Burl%5D=https%3A%2F%2Fwww.coevera.com%2Fpricing&secure%5Burl_type%5D=paid_promos)

### [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management

**Average Rating:** 4.4/5.0

**Total Reviews:** 24,693

#### How Do G2 Users Rate Agentforce Sales (formerly Salesforce Sales Cloud)?

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.8/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Agentforce Sales (formerly Salesforce Sales Cloud)?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 46% Medium, 34% Large

#### What Do G2 Reviewers Say About Agentforce Sales (formerly Salesforce Sales Cloud)?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Agentforce Sales invaluable for managing customer data and improving productivity.
- Users value the **straightforward flow and comprehensive visibility** of Agentforce Sales, enhancing team collaboration and insight.
- Users value the **360-degree view of customer information** , enhancing lead follow-up and closing processes efficiently.
- Users value the **centralized customer data** of Salesforce Sales Cloud, enhancing insights and streamlining sales workflows efficiently.
- Users appreciate the **seamless integration capabilities** of Agentforce Sales, enhancing workflow and connecting with internal systems effortlessly.

##### Cons

- Users find the **steep learning curve** daunting, struggling with complex setups and mobile UX challenges.
- Users find **limitations in package options** and struggle with navigation and security complexities in Agentforce Sales.
- Users find the **complexity** of Agentforce Sales to be overwhelming, especially with deep configurations and numerous options.
- Users find Salesforce Sales Cloud **highly complex** , especially during initial setup and customization, which can be time-consuming.
- Users find the product **expensive** and suggest improving cost-effectiveness for better business adaptability.

#### What Are Recent G2 Reviews of Agentforce Sales (formerly Salesforce Sales Cloud)?

**["Salesforce: The Ultimate CRM for Effortless Business Automation"](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12156297)**

**Rating:** 4.0/5.0 stars

_— Akash S._

[Read full review](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12156297)

**["Agentforce Sales Centralizes Customer Data with Powerful Dashboards and Automation"](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13227740)**

**Rating:** 4.0/5.0 stars

_— Javiera I._

[Read full review](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13227740)

#### What Are G2 Users Discussing About Agentforce Sales (formerly Salesforce Sales Cloud)?

- [What is Salesforce Maps used for?](https://www.g2.com/discussions/salesforce-maps-what-is-salesforce-maps-used-for) - 2 comments
- [What is the benefit of Salesforce CRM?](https://www.g2.com/discussions/what-is-the-benefit-of-salesforce-crm) - 8 comments
- [What is Salesforce and CRM?](https://www.g2.com/discussions/what-is-salesforce-and-crm) - 3 comments
- [What makes high velocity sales more powerful than ever?](https://www.g2.com/discussions/what-makes-high-velocity-sales-more-powerful-than-ever) - 1 comment
- [How do I enable Inbox in Salesforce?](https://www.g2.com/discussions/how-do-i-enable-inbox-in-salesforce) - 4 comments

### [HubSpot Sales Hub](https://www.g2.com/de/products/hubspot-sales-hub/reviews)

Sales Hub kombiniert Vertriebsengagement-Tools, KI-gestützte Produktivitätsfunktionen und Workflow-Automatisierung in einer einheitlichen Plattform, die darauf ausgelegt ist, wachsenden Teams zu helfen, Geschäfte schneller abzuschließen. Kernwertversprechen: Sales Hub adressiert häufige Vertriebsherausforderungen: ineffiziente manuelle Prozesse, die die Abschlussgeschwindigkeit verlangsamen, fragmentierte Kundeninformationen, die einen unvollständigen Kontext schaffen, und komplexe Software, die umfangreiche Schulungen und laufende Verwaltung erfordert. Aufgebaut auf dem HubSpot Smart CRM, verbindet Sales Hub Kundendaten und Vertriebswerkzeuge in einem einzigen einheitlichen System. Wichtige Fähigkeiten Vertriebsengagement-Tools: Sales Hub bietet E-Mail-Tracking, Terminplanung, Dokumentenfreigabe und Kommunikationstemplates, die Interaktionen mit Interessenten vereinfachen und administrative Reibungen im Vertriebsprozess beseitigen. KI-gestützte Produktivität: Die Plattform umfasst KI-Funktionen, die sich wiederholende Aufgaben automatisieren, nächste Schritte basierend auf dem Deal-Kontext vorschlagen und relevante Kundeninformationen bereitstellen, sodass Vertreter sich auf den Verkauf statt auf administrative Arbeit konzentrieren können. Einheitliche Kundenansicht: Da alle Kundendaten, Kommunikationshistorie und Deal-Informationen im Smart CRM vorhanden sind, sehen Vertriebsmitarbeiter den vollständigen Kontext, ohne zwischen Systemen wechseln zu müssen. Dies umfasst die Sichtbarkeit von Marketing-Interaktionen, Service-Tickets und früheren Verkaufsgesprächen. Workflow-Automatisierung: Sales Hub automatisiert routinemäßige Vertriebsprozesse und sorgt für eine konsistente Ausführung ohne manuelle Koordination. Sales Hub vs. Alternativen: Im Gegensatz zu herkömmlichen CRM-Systemen, die hauptsächlich als Datenbanken fungieren und umfangreiche Anpassungen erfordern, umfasst Sales Hub Engagement-Tools, Automatisierung und KI-Funktionen als native Features, anstatt Add-ons, die eine Integration erfordern. Dies beseitigt die Komplexität des Kaufs separater Tools für E-Mail-Tracking, Terminplanung, Dokumentenmanagement und Vertriebsanalysen. Die intuitive Benutzeroberfläche von Sales Hub reduziert die Schulungszeit für neue Teammitglieder im Vergleich zu traditionellen Vertriebsplattformen, die umfangreiches technisches Wissen erfordern. Teams profitieren von einer schnellen Einarbeitung, nahtloser Abstimmung durch gemeinsame Datensichtbarkeit und flexibler Skalierung. Wer sollte Sales Hub nutzen Sales Hub dient wachsenden Vertriebsteams, die die Produktivität steigern müssen, ohne Personal hinzuzufügen, Vertriebsmitarbeitern, die während Käufergesprächen vollständigen Kundenkontext benötigen, und Vertriebsleitern, die Pipeline-Transparenz durch einheitliches Reporting suchen. Die Plattform skaliert von kleinen Vertriebsteams bis hin zu großen Unternehmen. Ergebnis Sales Hub hilft Teams, intelligenter zu verkaufen, nicht härter, und ermöglicht es den Vertretern, in jeder Phase der Käuferreise reichhaltigere Kontexte und bessere Einblicke zu erhalten.

**Average Rating:** 4.4/5.0

**Total Reviews:** 13,312

#### How Do G2 Users Rate HubSpot Sales Hub?

- **War the product ein guter Geschäftspartner?:** 8.7/10 (Category avg: 8.9/10)
- **Workflow-Fähigkeit:** 8.3/10 (Category avg: 8.5/10)
- **Kontakt- und Account-Management:** 8.7/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind HubSpot Sales Hub?

- **Verkäufer:** [HubSpot](https://www.g2.com/de/sellers/hubspot)
- **Unternehmenswebsite:** hubspot.com
- **Gründungsjahr:** 2006
- **Hauptsitz:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Kundenbetreuer, Geschäftsentwicklungsmanager
- **Top Industries:** Computersoftware, Informationstechnologie und Dienstleistungen
- **Company Size:** 60% Small, 35% Medium

#### What Do G2 Reviewers Say About HubSpot Sales Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schätzen die **intuitive Benutzerfreundlichkeit** des HubSpot Sales Hub und loben seine übersichtliche Organisation und Integrationen.
- Benutzer schätzen die **Anpassungsfähigkeit und benutzerfreundliche Oberfläche** von HubSpot Sales Hub, die ihre Vertriebserfahrung verbessert.
- Benutzer schätzen die **umfassende Sichtbarkeit** des HubSpot Sales Hub zur Verwaltung von Verkaufsbemühungen und zur effektiven Prognose.
- Benutzer schätzen das **ausgezeichnete Lead-Management** , das von HubSpot Sales Hub bereitgestellt wird, was die Organisation und Effizienz erheblich verbessert.
- Benutzer schätzen die **intuitive Benutzeroberfläche** von HubSpot Sales Hub, die die Navigation vereinfacht und die Produktivität steigert.

##### Cons

- Benutzer finden **fehlende Funktionen** im HubSpot Sales Hub, einschließlich eingeschränkter Lead-Erstellung und unvollständiger mobiler App-Funktionalität.
- Benutzer finden die **begrenzten Funktionen** des HubSpot Sales Hub, wie z.B. Dashboard-Beschränkungen und die Funktionalität der mobilen App, frustrierend.
- Benutzer stehen vor einer **großen Lernkurve** und finden das System verwirrend ohne umfangreiches Training zu Kontakten im Vergleich zu Leads.
- Benutzer finden HubSpot Sales Hub **teuer** , insbesondere da die Kosten steigen und Fehler die Nutzung beeinträchtigen.
- Benutzer finden HubSpot Sales Hub erheblich **eingeschränkt in der Anpassung** , was eine effiziente Kontaktaufnahme und Aufgabenverwaltung behindert.

#### What Are Recent G2 Reviews of HubSpot Sales Hub?

**["HubSpot Sales Hub’s AI Turns CRM Data Into Actionable Outreach Lists Fast"](https://www.g2.com/de/survey_responses/hubspot-sales-hub-review-13338768)**

**Rating:** 4.5/5.0 stars

_— Alexa P._

[Read full review](https://www.g2.com/de/survey_responses/hubspot-sales-hub-review-13338768)

**["Intuitive Benutzeroberfläche und flexibles Datenmanagement"](https://www.g2.com/de/survey_responses/hubspot-sales-hub-review-13233048)**

**Rating:** 5.0/5.0 stars

_— Taryn Q._

[Read full review](https://www.g2.com/de/survey_responses/hubspot-sales-hub-review-13233048)

#### What Are G2 Users Discussing About HubSpot Sales Hub?

- [Wie hat HubSpot Sales Hub das Management der Vertriebspipeline in kleinen bis mittelgroßen Unternehmen beeinflusst?](https://www.g2.com/de/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) - 4 comments
- [Wofür wird HubSpot Sales Hub verwendet?](https://www.g2.com/de/discussions/what-is-hubspot-sales-hub-used-for) - 5 comments
- [What is HubSpot good for?](https://www.g2.com/de/discussions/what-is-hubspot-good-for) - 2 comments
- [Wie benutze ich HubSpot für den Vertrieb?](https://www.g2.com/de/discussions/how-do-i-use-hubspot-for-sales) - 3 comments
- [Was kann man mit dem kostenlosen HubSpot machen?](https://www.g2.com/de/discussions/what-can-you-do-with-free-hubspot) - 2 comments

### [Pipedrive](https://www.g2.com/products/pipedrive/reviews)

Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerful AI features, it’s no wonder 100,000 companies worldwide use Pipedrive for smarter, faster sales.

**Average Rating:** 4.3/5.0

**Total Reviews:** 3,069

#### How Do G2 Users Rate Pipedrive?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.6/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Pipedrive?

- **Seller:** [Pipedrive](https://www.g2.com/sellers/pipedrive)
- **Company Website:** www.pipedrive.com
- **Year Founded:** 2010
- **HQ Location:** New York
- **Twitter:** @pipedrive  
14,355 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=593f28c37b331c98d518c81ecb518081b4eb6dcf79869bad97f35f51a7d3bcef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1876917%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,051 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Sales Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 71% Small, 23% Medium

#### What Do G2 Reviewers Say About Pipedrive?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Pipedrive, finding it intuitive and customizable for their evolving business needs.
- Users praise the **intuitive interface** of Pipedrive, making it easy for anyone to customize and use effectively.
- Users appreciate the **simple and user-friendly interface** of Pipedrive, making navigation and task management effortless.
- Users appreciate the **ease of customization** in Pipedrive, enabling them to tailor the CRM to their specific needs.
- Users value the **seamless integrations** of Pipedrive, enhancing their sales process and automating essential tasks.

##### Cons

- Users express concerns about **missing features** in Pipedrive, including limited automation options and customization difficulties.
- Users express frustration over **limited features** in Pipedrive, such as automation setup and customization options.
- Users find the **learning curve steep** with Pipedrive, requiring significant time and training for effective use.
- Users find Pipedrive **expensive** , especially the add-ons, making it challenging for solo practices and small businesses.
- Users experience **integration issues** with Pipedrive, notably missing meeting details in Google Calendar events.

#### What Are Recent G2 Reviews of Pipedrive?

**["Visual Pipelines, Helpful AI Setup, and Great Value for New CRM Users"](https://www.g2.com/survey_responses/pipedrive-review-13260876)**

**Rating:** 5.0/5.0 stars

_— Gavin A._

[Read full review](https://www.g2.com/survey_responses/pipedrive-review-13260876)

**["A great visual and customizable CRM with Room for Label Improvements"](https://www.g2.com/survey_responses/pipedrive-review-13019176)**

**Rating:** 4.0/5.0 stars

_— Pasi R._

[Read full review](https://www.g2.com/survey_responses/pipedrive-review-13019176)

#### What Are G2 Users Discussing About Pipedrive?

- [What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?](https://www.g2.com/discussions/what-features-of-pipedrive-are-most-beneficial-for-new-sales-professionals-to-track-and-optimize-their-sales-pipeline) - 2 comments
- [What is Pipedrive used for?](https://www.g2.com/discussions/pipedrive-what-is-pipedrive-used-for) - 2 comments
- [Is Pipedrive free?](https://www.g2.com/discussions/is-pipedrive-free) - 2 comments
- [What is Pipedrive software?](https://www.g2.com/discussions/what-is-pipedrive-software) - 2 comments
- [What is Pipedrive used for?](https://www.g2.com/discussions/what-is-pipedrive-used-for) - 2 comments

### [monday CRM](https://www.g2.com/pt/products/monday-crm/reviews)

O único CRM com foco em IA que sua equipe vai adorar monday CRM é o CRM com tecnologia de IA construído para velocidade, visibilidade e simplicidade — capacitando equipes de receita a se moverem mais rápido, preverem melhor e nunca perderem um negócio. É fácil de configurar, não requer codificação e se adapta a qualquer fluxo de trabalho para que as equipes possam começar rapidamente e se concentrar em vender. Desde a captura de leads até a transferência pós-venda: suas ferramentas, dados e equipes permanecem alinhados em um espaço de trabalho conectado e intuitivo. Com IA integrada e automações sem código, o monday CRM não apenas ajuda você a gerenciar o trabalho — ele faz o trabalho por você. Agentes de vendas de IA identificam e qualificam leads, o AI Notetaker resume chamadas e sugere próximos passos, e as automações lidam com atualizações, acompanhamentos e entrada de dados, reduzindo o trabalho manual em toda a linha. De pipelines e painéis a e-mails, documentos e conversas com clientes, todo o seu processo de receita funciona em uma plataforma unificada. Vendedores obtêm clareza para fechar negócios, e líderes obtêm os insights em tempo real de que precisam para prever com confiança. E com as campanhas monday, as equipes de marketing e vendas podem planejar, lançar e otimizar campanhas de e-mail com marca diretamente de seu CRM sem a necessidade de integrações ou ferramentas extras. Principais características Configuração simples sem código Painéis e relatórios personalizados Agentes de vendas de IA AI Notetaker Insights e priorização de negócios Automações sem código Sequências e e-mails em massa Campanhas monday Caixa de entrada compartilhada Aplicativo móvel Enriquecimento de leads Cotações e faturas Mais de 500 integrações

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,540

#### How Do G2 Users Rate monday CRM?

- **the product tem sido um bom parceiro comercial?:** 8.9/10 (Category avg: 8.9/10)
- **Capacidade de fluxo de trabalho:** 8.7/10 (Category avg: 8.5/10)
- **Contato & Gerenciamento de Contas:** 8.7/10 (Category avg: 8.7/10)
- **Oportunidade & Gerenciamento de Pipeline.:** 8.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind monday CRM?

- **Vendedor:** [monday.com](https://www.g2.com/pt/sellers/monday-com-d88207e4-9e92-412d-903b-61cd13ca592b)
- **Website da Empresa:** monday.com
- **Ano de Fundação:** 2012
- **Localização da Sede:** Tel Aviv
- **Twitter:** @mondaydotcom  
40,761 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=efcc1bc784d43448424f5b18a6e2f5d5488a066e911204b167572629a6d9b361&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmondaydotcom&secure%5Burl_type%5D=linkedin_company_website)  
3,837 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Projetos, CEO
- **Top Industries:** Marketing e Publicidade, Tecnologia da Informação e Serviços
- **Company Size:** 75% Small, 21% Medium

#### What Do G2 Reviewers Say About monday CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham o monday CRM **muito fácil de usar** , apreciando sua simplicidade e recursos úteis para trabalho colaborativo.
- Os usuários elogiam as **integrações eficientes** que melhoram o fluxo de trabalho, tornando as tarefas diárias mais suaves e fáceis de gerenciar.
- Os usuários apreciam a **incrível personalização** do monday CRM, permitindo soluções sob medida para suas necessidades de negócios únicas.
- Os usuários valorizam os **recursos de automação** do monday CRM, melhorando a eficiência do fluxo de trabalho e minimizando tarefas manuais.
- Os usuários adoram o **design intuitivo** do monday CRM, tornando-o fácil de navegar e implementar em seu fluxo de trabalho.

##### Cons

- Os usuários acham que os **recursos ausentes** no monday CRM, como automação limitada e colunas, prejudicam significativamente seus fluxos de trabalho.
- Os usuários acham a **curva de aprendizado íngreme** , especialmente ao conectar placas e integrar totalmente o sistema.
- Os usuários percebem **recursos limitados** no monday CRM, sentindo que ele carece de profundidade em comparação com ferramentas de CRM mais robustas.
- Os usuários encontram **personalização limitada** no monday CRM em comparação com ferramentas mais robustas, afetando relatórios detalhados e configurações complexas.
- Os usuários acham o monday CRM **caro** , particularmente desafiador para equipes menores com orçamentos apertados e custos de assinatura crescentes.

#### What Are Recent G2 Reviews of monday CRM?

**["CRM flexível com fortes capacidades de integração"](https://www.g2.com/pt/survey_responses/monday-crm-review-13271232)**

**Rating:** 4.0/5.0 stars

_— Nitin P._

[Read full review](https://www.g2.com/pt/survey_responses/monday-crm-review-13271232)

**["Recursos poderosos do monday.com e um conector Anthropic de destaque"](https://www.g2.com/pt/survey_responses/monday-crm-review-13273519)**

**Rating:** 5.0/5.0 stars

_— Mohd Anas A._

[Read full review](https://www.g2.com/pt/survey_responses/monday-crm-review-13273519)

#### What Are G2 Users Discussing About monday CRM?

- [Para que serve o CRM de vendas da Monday?](https://www.g2.com/pt/discussions/what-is-monday-sales-crm-used-for) - 1 comment

## FAQs About CRM Software

Generated using AI

Last updated: June 3, 2026

### What's the best CRM app for small business owners

Based on G2 reviews, these CRM products are frequently mentioned by recent reviewers for helping small teams stay organized, manage pipelines, and reduce manual follow-up work.

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — easy navigation and pipeline reviews.
- [Pipedrive](https://www.g2.com/products/pipedrive) — visual pipeline and follow-up reminders.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — simple setup and contact management.
- [Pipedrive](https://www.g2.com/products/pipedrive) — straightforward CRM for growing teams.

### Best CRM solution with marketing automation features

Based on G2 reviews, these CRM products are often highlighted by recent users for combining contact management with email automation, campaign workflows, and follow-up support.

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — sales workflows with marketing alignment.
- [ActiveCampaign](https://www.g2.com/products/activecampaign) — automated journeys and contact segmentation.
- [Zoho CRM](https://www.g2.com/products/zoho-crm) — lead tracking and workflow automation.
- [ActiveCampaign](https://www.g2.com/products/activecampaign) — CRM plus email automation workflows.

### What CRM is the best for e-commerce platforms

Based on G2 reviews, these CRM products are commonly cited by recent users for organizing customer data, syncing communications, and supporting sales workflows tied to online channels.

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — centralized deals and outreach tracking.
- [ActiveCampaign](https://www.g2.com/products/activecampaign) — customer journeys and campaign automation.
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud) — integrations and pipeline visibility.
- [Zoho CRM](https://www.g2.com/products/zoho-crm) — organized leads and follow-up workflows.

### What should buyers look for in crm software

According to verified users, the most consistent buying themes in recent CRM reviews are ease of use, clear pipeline visibility, centralized customer records, and reminders that keep follow-ups from being missed. Buyers also repeatedly mention reporting dashboards, task management, and workflow automation as practical time-savers. Integrations matter too, especially for email, calendars, and other business tools teams already use. Reviewers also flag common tradeoffs to evaluate during selection, including learning curve, mobile experience, reporting depth, and how well the system handles customization as processes become more complex. In short, buyers tend to value software that keeps sales activity organized without making daily work harder.

### How do teams use CRM for follow-ups

According to verified users, teams mainly use CRM to keep follow-ups consistent and visible across the whole sales process. Recent reviews repeatedly mention reminders, task tracking, activity history, and pipeline stages as the tools that prevent outreach from slipping through the cracks. Users describe using CRM to log calls, emails, notes, and next steps in one place so any teammate can quickly understand account context. Automation is another recurring theme, with teams using it to trigger reminders, route leads, and reduce repetitive admin work. The practical outcome reviewers highlight most often is better organization: less time spent chasing updates manually and more confidence that important prospects and customers are being contacted on time.

### [Zoho CRM](https://www.g2.com/it/products/zoho-crm/reviews)

Zoho CRM è uno strumento di gestione delle relazioni con i clienti basato su cloud a 360° che soddisfa le esigenze aziendali di imprese di medie dimensioni fino a grandi imprese. Le caratteristiche principali includono la gestione dei contatti, i funnel di vendita, la gestione del pipeline, l'automazione del flusso di lavoro, l'assistente conversazionale potenziato dall'IA, la gestione delle attività, la gestione delle campagne di marketing, la previsione delle vendite, il supporto e servizio clienti, la gestione dell'inventario, la reportistica e l'analisi, e l'integrazione senza soluzione di continuità con oltre 500 app aziendali popolari in un unico sistema aziendale.

**Average Rating:** 4.1/5.0

**Total Reviews:** 2,841

#### How Do G2 Users Rate Zoho CRM?

- **Ritiene che the product sia stato un valido partner commerciale?:** 8.0/10 (Category avg: 8.9/10)
- **Capacità del flusso di lavoro:** 8.2/10 (Category avg: 8.5/10)
- **Gestione dei Contatti e degli Account:** 8.5/10 (Category avg: 8.7/10)
- **Gestione delle Opportunità e del Pipeline.:** 8.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Zoho CRM?

- **Venditore:** [Zoho](https://www.g2.com/it/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Anno di Fondazione:** 1996
- **Sede centrale:** Austin, TX
- **Twitter:** @Zoho  
137,880 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 dipendenti su LinkedIn®
- **Telefono:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Tecnologia dell'informazione e servizi, Software per computer
- **Company Size:** 62% Small, 33% Medium

#### What Do G2 Reviewers Say About Zoho CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti amano l' **interfaccia intuitiva** di Zoho CRM, che rende i compiti quotidiani facili e fluidi da navigare.
- Gli utenti apprezzano le **potenti funzionalità di intelligenza artificiale** di Zoho CRM, migliorando senza problemi le vendite, il marketing e il supporto clienti.
- Gli utenti apprezzano le **integrazioni senza soluzione di continuità** di Zoho CRM, migliorando efficacemente la collaborazione tra i processi di Marketing e Vendite.
- Gli utenti apprezzano le **facili integrazioni** in Zoho CRM, migliorando l'efficienza del flusso di lavoro e semplificando la gestione dei clienti.
- Gli utenti apprezzano la **flessibilità e la facilità di gestione dei lead** con le ampie funzionalità e integrazioni di Zoho CRM.

##### Cons

- Gli utenti sperimentano una **curva di apprendimento** impegnativa con Zoho CRM, poiché le funzionalità avanzate possono essere inizialmente confuse.
- Gli utenti hanno difficoltà con **problemi di integrazione** , trovando il sistema inflessibile e difficile da automatizzare con strumenti non-Zoho.
- Gli utenti trovano che le **funzionalità limitate** in Zoho CRM limitano la funzionalità, ostacolando l'integrazione e l'automazione con altri sistemi.
- Gli utenti trovano la **complessità** di Zoho CRM impegnativa per i principianti, spesso faticano a individuare le funzionalità e a navigare nel sistema.
- Gli utenti spesso affrontano **un supporto clienti scadente** con Zoho CRM, portando a frustrazione e sfide durante compiti critici.

#### What Are Recent G2 Reviews of Zoho CRM?

**["Zoho CRM: Personalizzabile, Organizzato e Basato sull'Automazione per Vendite Efficienti"](https://www.g2.com/it/survey_responses/zoho-crm-review-13274373)**

**Rating:** 5.0/5.0 stars

_— Kartik S._

[Read full review](https://www.g2.com/it/survey_responses/zoho-crm-review-13274373)

**["Zoho CRM centralizza i dati, automatizza i flussi di lavoro e fornisce potenti approfondimenti"](https://www.g2.com/it/survey_responses/zoho-crm-review-13163763)**

**Rating:** 4.5/5.0 stars

_— Muhammed A._

[Read full review](https://www.g2.com/it/survey_responses/zoho-crm-review-13163763)

#### What Are G2 Users Discussing About Zoho CRM?

- [Quali sono i punti di forza principali di Zoho CRM nella gestione delle relazioni con i clienti rispetto ad altre piattaforme CRM?](https://www.g2.com/it/discussions/zoho-crm-what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platf) - 3 comments, 1 upvote
- [Quali sono i punti di forza principali di Zoho CRM nella gestione delle relazioni con i clienti rispetto ad altre piattaforme CRM?](https://www.g2.com/it/discussions/what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platforms) - 3 comments
- [A cosa serve Zoho CRM?](https://www.g2.com/it/discussions/zoho-crm-what-is-zoho-crm-used-for) - 2 comments, 2 upvotes
- [Zoho CRM è davvero gratuito?](https://www.g2.com/it/discussions/is-zoho-crm-really-free) - 4 comments, 5 upvotes
- [Quali sono le caratteristiche del software CRM?](https://www.g2.com/it/discussions/zoho-crm-what-are-the-features-of-crm-software) - 2 comments, 1 upvote

### [Bigin by Zoho CRM](https://www.g2.com/pt/products/bigin-by-zoho-crm/reviews)

Bigin by Zoho CRM é um software de gestão de relacionamento com o cliente (CRM) simplificado e pronto para IA, projetado especificamente para pequenas empresas, startups e equipes de atendimento ao cliente. Confiado por mais de 50.000 empresas em mais de 150 países, o Bigin ajuda pequenas empresas a unificar todas as operações voltadas para o cliente — marketing, vendas, integração, entrega e suporte — e ajuda a gerenciar relacionamentos com clientes de forma eficaz.

**Average Rating:** 4.6/5.0

**Total Reviews:** 869

#### How Do G2 Users Rate Bigin by Zoho CRM?

- **the product tem sido um bom parceiro comercial?:** 8.6/10 (Category avg: 8.9/10)
- **Capacidade de fluxo de trabalho:** 8.4/10 (Category avg: 8.5/10)
- **Contato & Gerenciamento de Contas:** 8.8/10 (Category avg: 8.7/10)
- **Oportunidade & Gerenciamento de Pipeline.:** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Bigin by Zoho CRM?

- **Vendedor:** [Zoho](https://www.g2.com/pt/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Ano de Fundação:** 1996
- **Localização da Sede:** Austin, TX
- **Twitter:** @Zoho  
137,880 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 funcionários no LinkedIn®
- **Telefone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Who Uses This:** CEO, Fundador
- **Top Industries:** Marketing e Publicidade, Tecnologia da Informação e Serviços
- **Company Size:** 90% Small, 8% Medium

#### What Do G2 Reviewers Say About Bigin by Zoho CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários valorizam a **facilidade de uso** do Bigin by Zoho CRM, apreciando sua configuração simples e interface amigável.
- Os usuários valorizam a **simplicidade e organização** do Bigin by Zoho CRM, tornando-o ideal para pequenas empresas.
- Os usuários elogiam o **design intuitivo** do Bigin by Zoho CRM, destacando sua simplicidade e facilidade de navegação.
- Os usuários valorizam a **simplicidade** do Bigin by Zoho CRM, achando-o fácil de usar e configurar para pequenas empresas.
- Os usuários valorizam a **facilidade de uso e gestão** do Bigin by Zoho CRM, apreciando sua interface intuitiva e funcionalidade.

##### Cons

- Os usuários observam a **falta de recursos avançados** no Bigin by Zoho CRM, limitando a automação e as integrações.
- Os usuários acham que o Bigin da Zoho CRM tem **recursos limitados** , faltando automações avançadas e conectores para integração expandida.
- Os usuários enfrentam **problemas de integração** com o Bigin, achando a importação complicada e a integração de aplicativos desafiadora, especialmente para iniciantes.
- Os usuários observam a **personalização limitada** no Bigin, com campos restritos e opções básicas de automação para necessidades avançadas.
- Os usuários acham que o Bigin da Zoho CRM tem **integrações limitadas** , dificultando a conexão com outros aplicativos essenciais para fluxos de trabalho mais suaves.

#### What Are Recent G2 Reviews of Bigin by Zoho CRM?

**["Excelente CRM para Empresas em Crescimento"](https://www.g2.com/pt/survey_responses/bigin-by-zoho-crm-review-13212566)**

**Rating:** 5.0/5.0 stars

_— vansh v._

[Read full review](https://www.g2.com/pt/survey_responses/bigin-by-zoho-crm-review-13212566)

**["O CRM Simples e Flexível da Bigin que Simplifica Todo o Nosso Fluxo de Trabalho"](https://www.g2.com/pt/survey_responses/bigin-by-zoho-crm-review-13236369)**

**Rating:** 5.0/5.0 stars

_— maza y._

[Read full review](https://www.g2.com/pt/survey_responses/bigin-by-zoho-crm-review-13236369)

#### What Are G2 Users Discussing About Bigin by Zoho CRM?

- [What is the difference between Bigin and Zoho CRM?](https://www.g2.com/pt/discussions/what-is-the-difference-between-bigin-and-zoho-crm)
- [O Bigin integra-se com o Zoho CRM?](https://www.g2.com/pt/discussions/does-bigin-integrate-with-zoho-crm) - 2 comments, 1 upvote
- [O que é o Zoho Bigin?](https://www.g2.com/pt/discussions/what-is-zoho-bigin) - 2 comments
- [Para que serve o Bigin?](https://www.g2.com/pt/discussions/what-is-bigin-used-for) - 1 comment

### [Close](https://www.g2.com/products/close/reviews)

Close is a sales CRM with built-in calling, SMS, email, automation, and AI, designed for founders, startups, agencies, and growing sales teams. The platform helps businesses manage leads, communicate with prospects, track opportunities, and automate follow-up from a single system. Close is commonly used by teams that want their CRM to support sales execution, not just store customer data. Users can call, email, text, manage pipelines, assign tasks, create workflows, run outreach sequences, and track sales activity directly inside the platform. Close is built for founder-led businesses, startups, small businesses, agencies, recruiting firms, coaching companies, financial services teams, SaaS companies, and inside sales teams. It supports teams ranging from individual founders to sales organizations with more than 100 representatives. Key capabilities include: • CRM and pipeline management for tracking leads, contacts, opportunities, activities, and customer relationships • Built-in calling, SMS, and email, with communication history connected to customer records • Sales automation for workflows, sequences, lead routing, task management, and follow-up • Power Dialer and Predictive Dialer for teams managing high-volume outbound sales or recruiting workflows • Reporting and analytics for pipeline visibility, activity tracking, forecasting, and sales performance • Chloe, the AI agent built directly into Close, which can help qualify leads, book meetings, follow up with prospects, research accounts, enrich records, summarize conversations, and update CRM data Chloe operates inside Close, where customer records, conversations, activities, opportunities, and workflows already live. This allows Chloe to take action using CRM context, rather than working as a standalone AI tool connected through separate integrations. Teams can use Chloe to engage new leads, re-engage dormant opportunities, capture qualification data, schedule meetings, and hand qualified conversations to human sales representatives when appropriate. By combining CRM, communication, automation, reporting, and AI-assisted sales workflows in one platform, Close helps teams reduce manual work, improve speed-to-lead, maintain follow-up consistency, and manage more sales activity without adding unnecessary operational complexity.

**Average Rating:** 4.7/5.0

**Total Reviews:** 2,054

#### How Do G2 Users Rate Close?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.0/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Close?

- **Seller:** [Close](https://www.g2.com/sellers/close)
- **Company Website:** close.com
- **Year Founded:** 2013
- **HQ Location:** 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States
- **Twitter:** @Close  
6,592 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8980b4bb0778d41500d3b100ba9f3961c87b6cc7fd74a5b1c0aa7775da9fc28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2597204%2F&secure%5Burl_type%5D=linkedin_company_website)  
213 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 76% Small, 20% Medium

#### What Do G2 Reviewers Say About Close?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Close to be **extremely user-friendly** , enabling quick access to essential features for efficient business management.
- Users find Close to be **incredibly helpful** , especially with its intuitive design and fast customer support.
- Users love the **simplicity and user-friendliness** of Close, making customer management and prospect tracking effortless.
- Users appreciate the **enhanced communication management** features of Close, streamlining client interactions effectively and efficiently.
- Users love the **intuitive design** of Close, finding it user-friendly and efficient for their needs.

##### Cons

- Users note the **missing features** in Close, like mobile app limitations and no WhatsApp integration, affecting usability.
- Users experience **call issues** , including unexpected charges and recording failures, which can hinder effective usage.
- Users find the **limited features** of Close restrictive, particularly for B2C needs and advanced functionalities.
- Users find the **limited customization** of Close frustrating, particularly for tailored reports and advanced dashboards.
- Users find the **learning curve steep** , with challenges in merging leads and managing custom reports effectively.

#### What Are Recent G2 Reviews of Close?

**["Close CRM keeps us sharp, fast, and focused"](https://www.g2.com/survey_responses/close-review-11757558)**

**Rating:** 5.0/5.0 stars

_— Jose N._

[Read full review](https://www.g2.com/survey_responses/close-review-11757558)

**["Best Cold Calling Software i have ever used"](https://www.g2.com/survey_responses/close-review-11465611)**

**Rating:** 5.0/5.0 stars

_— Adhiraj P._

[Read full review](https://www.g2.com/survey_responses/close-review-11465611)

#### What Are G2 Users Discussing About Close?

- [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) - 2 comments
- [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) - 1 comment

### [ActiveCampaign](https://www.g2.com/it/products/activecampaign/reviews)

ActiveCampaign è la piattaforma di marketing autonoma costruita per trasformare il modo in cui lavorano i marketer, le agenzie e i proprietari di aziende. Usa Active Intelligence per alimentare automazioni consapevoli degli obiettivi e orchestrare esperienze personalizzate attraverso email, SMS e WhatsApp. Integra senza sforzo con oltre 1000 app, scopri approfondimenti sulle prestazioni e ottimizza i tuoi flussi di lavoro per vincere ogni giorno. - Marketing autonomo Costruito sulla base dell'automazione del marketing, alimenta la tua strategia di marketing e i percorsi dei clienti con esecuzione, ottimizzazione e approfondimenti guidati dall'IA ad ogni passo. - Agenti AI Gestisci intere campagne di marketing attraverso semplici prompt, supportati da Active Intelligence. - Marketing multicanale Raggiungi potenziali clienti e clienti ovunque si trovino, con email, SMS, WhatsApp e altro ancora. - Contenuti personalizzati e in linea con il brand Strumenti creativi che offrono design professionali e pronti per la conversione per email e pagine di destinazione. - CRM Traccia, gestisci e automatizza il tuo processo di vendita. - Oltre 1000 app e integrazioni Connetti ActiveCampaign ai tuoi strumenti preferiti.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,244

#### How Do G2 Users Rate ActiveCampaign?

- **Ritiene che the product sia stato un valido partner commerciale?:** 8.8/10 (Category avg: 8.9/10)
- **Capacità del flusso di lavoro:** 8.0/10 (Category avg: 8.5/10)
- **Gestione dei Contatti e degli Account:** 8.2/10 (Category avg: 8.7/10)
- **Gestione delle Opportunità e del Pipeline.:** 7.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind ActiveCampaign?

- **Venditore:** [ActiveCampaign](https://www.g2.com/it/sellers/activecampaign)
- **Sito web dell'azienda:** www.activecampaign.com
- **Anno di Fondazione:** 2003
- **Sede centrale:** Chicago, IL
- **Twitter:** @ActiveCampaign  
13,203 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website)  
848 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing e pubblicità, Salute, benessere e fitness
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About ActiveCampaign?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** in ActiveCampaign, apprezzando l'automazione senza interruzioni e le funzionalità semplici per compiti personali.
- Gli utenti amano la **programmazione automatizzata facile** di ActiveCampaign, che semplifica il loro flusso di lavoro e migliora la comunicazione con i clienti.
- Gli utenti elogiano le **potenti e facili funzionalità di automazione** di ActiveCampaign, migliorando l'efficienza e l'organizzazione del loro flusso di lavoro.
- Gli utenti amano le **funzionalità di automazione fenomenali** di ActiveCampaign, migliorando le campagne email con segmentazione efficace e messaggi personalizzati.
- Gli utenti apprezzano ActiveCampaign per la sua **piattaforma tutto-in-uno** , che offre capacità di segmentazione efficace e marketing via email personalizzato.

##### Cons

- Gli utenti sperimentano una **ripida curva di apprendimento** con ActiveCampaign, richiedendo supporto aggiuntivo per navigare efficacemente tra le sue funzionalità.
- Gli utenti esprimono preoccupazioni riguardo alle **funzionalità mancanti** come la facile creazione di moduli e i trigger di data personalizzati.
- Gli utenti trovano i **prezzi elevati** , specialmente per i piani più recenti, il che potrebbe essere un ostacolo per alcune aziende.
- Gli utenti trovano le **funzionalità limitate** di ActiveCampaign frustranti, in particolare nei report, nei test di automazione e nella flessibilità del design.
- Gli utenti trovano ActiveCampaign **non intuitivo** , lottando con automazioni complicate e processi di creazione di email che ostacolano l'efficienza.

#### What Are Recent G2 Reviews of ActiveCampaign?

**["Automazioni potenti e reportistica che guidano decisioni strategiche"](https://www.g2.com/it/survey_responses/activecampaign-review-13200587)**

**Rating:** 4.5/5.0 stars

_— Pamela S._

[Read full review](https://www.g2.com/it/survey_responses/activecampaign-review-13200587)

**["Interfaccia user-friendly, funzionalità potenti e supporto eccellente"](https://www.g2.com/it/survey_responses/activecampaign-review-11803527)**

**Rating:** 5.0/5.0 stars

_— Omezine T._

[Read full review](https://www.g2.com/it/survey_responses/activecampaign-review-11803527)

#### What Are G2 Users Discussing About ActiveCampaign?

- [Quali sono alcuni modi creativi in cui le aziende stanno utilizzando ActiveCampaign per automatizzare i loro sforzi di marketing?](https://www.g2.com/it/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment
- [How much does ActiveCampaign cost?](https://www.g2.com/it/discussions/how-much-does-activecampaign-cost) - 1 comment
- [Che cos'è ActiveCampaign CRM?](https://www.g2.com/it/discussions/what-is-activecampaign-crm) - 1 comment
- [ActiveCampaign ha un CRM?](https://www.g2.com/it/discussions/does-activecampaign-have-a-crm) - 7 comments
- [A cosa serve ActiveCampaign?](https://www.g2.com/it/discussions/what-is-activecampaign-used-for) - 20 comments

### [Attio](https://www.g2.com/it/products/attio/reviews)

Attio è il CRM AI per la prossima era delle aziende. Costruito per adattarsi a qualsiasi business, Attio offre alle aziende il potere di comprendere ogni cliente, automatizzare su larga scala e creare sistemi go-to-market esattamente come necessario. Migliaia di aziende, inclusi leader AI che definiscono la categoria e startup, utilizzano Attio per alimentare il loro go-to-market. ------------------------ Caratteristiche principali: - AI per come lavori già. Chiedi ad Attio di trovare, aggiornare o creare in inglese semplice. - Connetti i tuoi agenti al tuo CRM. Il server MCP di Attio si collega a qualsiasi strumento AI in modo che i tuoi agenti possano leggere, scrivere e agire sul contesto cliente in tempo reale. - Un CRM che si adatta al tuo business. Modella qualsiasi movimento GTM con il nostro modello di dati flessibile, oggetti personalizzati e relazioni su misura per il tuo team. - Automatizza il lavoro dietro l'affare. Potenti flussi di lavoro indirizzano i lead, gestiscono gli affari e mantengono il tuo pipeline in movimento. - Smetti di inseguire dati obsoleti. Attio arricchisce automaticamente i record di contatti e aziende, così il tuo team non perde mai tempo con email morte, titoli obsoleti o contesto mancante. - Prestazioni in tempo reale. Dashboard live e report avanzati offrono ai team di revenue visibilità istantanea su pipeline, attività e tendenze. - Mantieni la conversazione attiva. Registra riunioni, genera riassunti AI e sincronizza le intuizioni chiave direttamente nel tuo CRM. - Connetti gli strumenti che il tuo team ama. Attio rimane sincronizzato in tutto il tuo stack con una libreria in crescita di integrazioni e una Piattaforma per Sviluppatori per creare le tue. Iniziare con Attio è veloce. Configura il tuo CRM in pochi minuti sincronizzando la tua email e il tuo calendario per costruire un sistema completo senza inserimento manuale dei dati. ------------------------ Unisciti alle migliaia di aziende che già utilizzano Attio per alimentare la loro crescita. Scopri cosa può fare Attio per te su attio.com

**Average Rating:** 4.3/5.0

**Total Reviews:** 582

#### How Do G2 Users Rate Attio?

- **Ritiene che the product sia stato un valido partner commerciale?:** 8.5/10 (Category avg: 8.9/10)
- **Capacità del flusso di lavoro:** 8.5/10 (Category avg: 8.5/10)
- **Gestione dei Contatti e degli Account:** 9.5/10 (Category avg: 8.7/10)
- **Gestione delle Opportunità e del Pipeline.:** 9.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Attio?

- **Venditore:** [Attio](https://www.g2.com/it/sellers/attio)
- **Sito web dell'azienda:** attio.com
- **Anno di Fondazione:** 2019
- **Sede centrale:** London, GB
- **Twitter:** @attio  
12,873 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=59d91a99caf3f4b98cadb85c9613905352f5424a16e9375875ca7b824e53fd5a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fattio%2F&secure%5Burl_type%5D=linkedin_company_website)  
174 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Software per computer, Tecnologia dell'informazione e servizi
- **Company Size:** 80% Small, 15% Medium

#### What Do G2 Reviewers Say About Attio?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** di Attio, godendo della sua configurazione fluida e delle opzioni di personalizzazione intuitive.
- Gli utenti apprezzano la **facile configurazione** di Attio, che consente una rapida produttività senza una ripida curva di apprendimento.
- Gli utenti amano la **fantastica personalizzazione** di Attio, che consente configurazioni personalizzate che migliorano il tracciamento dei lead senza sforzo.
- Gli utenti apprezzano l' **integrazione efficace** di Attio con vari strumenti, migliorando la produttività e creando un'esperienza di flusso di lavoro senza interruzioni.
- Gli utenti amano le **funzionalità robuste** di Attio, che consentono integrazioni senza soluzione di continuità, analisi avanzate e un supporto clienti eccezionale.

##### Cons

- Gli utenti hanno difficoltà con **problemi di integrazione** in Attio, necessitando di più connessioni native agli strumenti e funzionalità di arricchimento migliorate.
- Gli utenti notano le **funzionalità mancanti** in Attio, desiderando miglioramenti e automazioni per migliorare l'usabilità e la funzionalità.
- Gli utenti notano una **curva di apprendimento più ripida** inizialmente, con complessità nell'installazione e flessibilità che possono essere travolgenti.
- Gli utenti riscontrano **problemi con le funzionalità** di condivisione e segnalazione delle email in Attio, rendendo difficile la collaborazione e l'accesso ai dati.
- Gli utenti trovano **le informazioni incomplete** in Attio difficili, specialmente per quanto riguarda l'arricchimento dei dati AI e le limitazioni nei report.

#### What Are Recent G2 Reviews of Attio?

**["Il modello di dati flessibile di Attio e l'interfaccia utente veloce rendono il lavoro con il CRM senza sforzo"](https://www.g2.com/it/survey_responses/attio-review-13106492)**

**Rating:** 5.0/5.0 stars

_— Nick J._

[Read full review](https://www.g2.com/it/survey_responses/attio-review-13106492)

**["CRM veloce e a bassa frizione con visibilità in tempo reale e arricchimento automatico"](https://www.g2.com/it/survey_responses/attio-review-13177412)**

**Rating:** 4.0/5.0 stars

_— Frank W._

[Read full review](https://www.g2.com/it/survey_responses/attio-review-13177412)

### [HighLevel](https://www.g2.com/products/highlevel/reviews)

HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more! Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label! Start with a 14 day free trial!

**Average Rating:** 4.6/5.0

**Total Reviews:** 636

#### How Do G2 Users Rate HighLevel?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.8/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind HighLevel?

- **Seller:** [HighLevel](https://www.g2.com/sellers/highlevel)
- **Company Website:** gohighlevel.com
- **Year Founded:** 2018
- **HQ Location:** Dallas, Texas
- **Twitter:** @gohighlevel  
8,862 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=089a0fc65d9582c7686e98c3d2241d83a7dea5d7f4dda4b2af2942b3940a420d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighlevel%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,407 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Consulting
- **Company Size:** 64% Small, 3% Medium

#### What Do G2 Reviewers Say About HighLevel?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **flexibility and comprehensive features** of HighLevel, finding it easy to set up and integrate.
- Users appreciate the **all-in-one functionality** of HighLevel, enhancing efficiency in marketing, sales, and client management.
- Users praise the **excellent customer support** of HighLevel, appreciating their responsiveness and active feature requests.
- Users value the **extensive feature set** of Go HighLevel, appreciating its depth and constant innovation in marketing tools.
- Users value the **intuitive automation setup** in HighLevel, enhancing their workflow and client management effectively.

##### Cons

- Users find the **steep learning curve** of HighLevel challenging, complicating their ability to leverage its extensive features.
- Users desire more **missing features** in HighLevel, impacting functionality like email marketing and live streaming capabilities.
- Users face a **steep learning curve** with HighLevel, requiring significant effort to master its numerous features and updates.
- Users find HighLevel to be **not intuitive** , often feeling overwhelmed by its complexity and learning curve.
- Users express concern over **poor customer support** , finding the team uninformed and responses often vague.

#### What Are Recent G2 Reviews of HighLevel?

**["Outstanding C \*\*\*\*\* 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email"](https://www.g2.com/survey_responses/highlevel-review-12853292)**

**Rating:** 5.0/5.0 stars

_— Joe G._

[Read full review](https://www.g2.com/survey_responses/highlevel-review-12853292)

**["Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM"](https://www.g2.com/survey_responses/highlevel-review-13050560)**

**Rating:** 5.0/5.0 stars

_— Marque C._

[Read full review](https://www.g2.com/survey_responses/highlevel-review-13050560)

#### What Are G2 Users Discussing About HighLevel?

- [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) - 3 comments, 1 upvote
- [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) - 1 comment
- [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) - 1 comment, 1 upvote
- [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) - 1 comment
- [Unstable workflows and random glitches slow down client work and force me to recheck everything](https://www.g2.com/discussions/unstable-workflows-and-random-glitches-slow-down-client-work-and-force-me-to-recheck-everything) - 1 comment, 1 upvote

### [SAP Sales Cloud](https://www.g2.com/it/products/sap-sap-sales-cloud/reviews)

SAP Sales Cloud è una piattaforma di automazione delle vendite all'avanguardia / CRM che aiuta le organizzazioni a rendere la vendita intelligente semplice, attraverso connessione, intuizione e adattabilità. Sfruttando SAP Sales Cloud, le organizzazioni possono connettere e ottimizzare i processi di vendita. Connetti dati e processi di vendita: Unisci dati, processi e persone per offrire interazioni di vendita efficaci che guidano il fatturato e la fedeltà del cliente Sfrutta l'intuizione per accelerare le vendite: Guida le azioni di vendita attraverso raccomandazioni intelligenti che eliminano le congetture e aiutano i venditori a concentrarsi sul giusto business Adatta e cattura nuove opportunità: Fornisci la flessibilità per superare le sfide e i requisiti unici mentre si evolvono con nuove opportunità di mercato

**Average Rating:** 4.2/5.0

**Total Reviews:** 889

#### How Do G2 Users Rate SAP Sales Cloud?

- **Ritiene che the product sia stato un valido partner commerciale?:** 8.5/10 (Category avg: 8.9/10)
- **Capacità del flusso di lavoro:** 8.3/10 (Category avg: 8.5/10)
- **Gestione dei Contatti e degli Account:** 8.3/10 (Category avg: 8.7/10)
- **Gestione delle Opportunità e del Pipeline.:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind SAP Sales Cloud?

- **Venditore:** [SAP](https://www.g2.com/it/sellers/sap)
- **Sito web dell'azienda:** www.sap.com
- **Anno di Fondazione:** 1972
- **Sede centrale:** Walldorf
- **Twitter:** @SAP  
297,052 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Consultant, Associate Consultant
- **Top Industries:** Tecnologia dell'informazione e servizi, Software per computer
- **Company Size:** 45% Large, 36% Medium

#### What Do G2 Reviewers Say About SAP Sales Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** di SAP Sales Cloud, che migliora le prestazioni e semplifica i loro processi di vendita.
- Gli utenti apprezzano le **integrazioni senza soluzione di continuità** di SAP Sales Cloud, che consentono un uso efficace con altri software SAP per una gestione delle vendite migliorata.
- Gli utenti apprezzano l' **integrazione senza soluzione di continuità** di SAP Sales Cloud con altri prodotti SAP, migliorando efficacemente i loro processi di vendita.
- Gli utenti apprezzano le **capacità di gestione efficace dei lead** di SAP Sales Cloud, migliorando la produttività delle vendite e le informazioni sui clienti.
- Gli utenti apprezzano le **analisi dettagliate** di SAP Sales Cloud, che semplificano il processo decisionale e migliorano le prestazioni di vendita.

##### Cons

- Gli utenti trovano la **curva di apprendimento ripida** , affrontando sfide con l'installazione e la navigazione che ostacolano l'esperienza utente.
- Gli utenti affrontano sfide con **personalizzazione limitata** in SAP Sales Cloud, influenzando l'efficienza e l'usabilità per le attività di vendita.
- Gli utenti affrontano **problemi di complessità** con SAP Sales Cloud, ostacolando la facilità d'uso e richiedendo una formazione estesa per l'adozione.
- Gli utenti trovano SAP Sales Cloud **non intuitivo** , sperimentando una curva di apprendimento ripida e occasionali rallentamenti delle prestazioni.
- Gli utenti trovano **i costi di implementazione costosi** , aumentando il prezzo complessivo oltre molti concorrenti.

#### What Are Recent G2 Reviews of SAP Sales Cloud?

**["Gestore di compiti ad alto volume"](https://www.g2.com/it/survey_responses/sap-sales-cloud-review-11157624)**

**Rating:** 4.5/5.0 stars

_— Carlos Q._

[Read full review](https://www.g2.com/it/survey_responses/sap-sales-cloud-review-11157624)

**["Un software grande e potente con una curva di apprendimento"](https://www.g2.com/it/survey_responses/sap-sales-cloud-review-11746761)**

**Rating:** 4.5/5.0 stars

_— Alexander C._

[Read full review](https://www.g2.com/it/survey_responses/sap-sales-cloud-review-11746761)

#### What Are G2 Users Discussing About SAP Sales Cloud?

- [A cosa serve SAP CRM?](https://www.g2.com/it/discussions/what-is-sap-crm-used-for)
- [Quali componenti SAP sono inclusi in SAP CRM?](https://www.g2.com/it/discussions/sap-cloud-for-customer-what-sap-components-are-included-in-sap-crm) - 1 comment
- [Quali componenti SAP sono inclusi in SAP CRM?](https://www.g2.com/it/discussions/what-sap-components-are-included-in-sap-crm) - 1 comment
- [SAP CRM è basato su cloud?](https://www.g2.com/it/discussions/is-sap-crm-cloud-based) - 1 comment
- [Che cos'è il sistema CRM in SAP?](https://www.g2.com/it/discussions/what-is-crm-system-in-sap) - 1 comment

### [EngageBay](https://www.g2.com/products/engagebay/reviews)

EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle.

**Average Rating:** 4.6/5.0

**Total Reviews:** 710

#### How Do G2 Users Rate EngageBay?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Workflow Capability:** 8.9/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.3/10 (Category avg: 8.7/10)
- **Opportunity & Pipeline Mgmt.:** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind EngageBay?

- **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc)
- **Company Website:** www.engagebay.com
- **Year Founded:** 2018
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @engagebay  
16,866 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=965c404b58b2662271f49fe02e57d76d57f72941fa4b3b5af0bab064b4cc2b55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13655085%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Founder
- **Top Industries:** Information Technology and Services, Staffing and Recruiting
- **Company Size:** 69% Small, 31% Medium

#### What Do G2 Reviewers Say About EngageBay?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of EngageBay, which streamlines their workflow and enhances daily productivity.
- Users value the **time-saving automation** of EngageBay, enhancing organization and streamlining workflow with integrated tools.
- Users appreciate the **amazing customer support** of EngageBay, consistently receiving quick and helpful responses from the team.
- Users appreciate the **seamless integration** of CRM, email, and automation features in EngageBay, enhancing their workflow significantly.
- Users value the **sophisticated automation features** of EngageBay, enhancing workflow efficiency and simplifying daily operations.

##### Cons

- Users find the **missing features** like email threading and advanced reporting options frustrating and limit usability.
- Users experience **limited features** with EngageBay, feeling constraints in mobile functionality and essential support tools.
- Users find the **reporting features limited** and lacking detail, affecting their ability to fully utilize EngageBay.
- Users experience **limited customization** for key features like landing pages and workflows, hindering their effectiveness.
- Users note **poor reporting** capabilities in EngageBay, hindering deeper analysis and advanced customization for specific needs.

#### What Are Recent G2 Reviews of EngageBay?

**["EngageBay Keeps Customer History and Notes at My Fingertips"](https://www.g2.com/survey_responses/engagebay-review-13341827)**

**Rating:** 4.5/5.0 stars

_— Gunhild J._

[Read full review](https://www.g2.com/survey_responses/engagebay-review-13341827)

**["EngageBay Workflows Make Lead Follow-Ups Effortless"](https://www.g2.com/survey_responses/engagebay-review-13341343)**

**Rating:** 4.5/5.0 stars

_— Saajan T._

[Read full review](https://www.g2.com/survey_responses/engagebay-review-13341343)

#### What Are G2 Users Discussing About EngageBay?

- [What is EngageBay All-in-One Suite used for?](https://www.g2.com/discussions/what-is-engagebay-all-in-one-suite-used-for)

### [Nutshell](https://www.g2.com/it/products/nutshell/reviews)

Fondata nel 2010, Nutshell è una piattaforma all-in-one per vendite, marketing e coinvolgimento che aiuta le organizzazioni B2B a collaborare per chiudere più affari. Sufficientemente semplice per qualsiasi utente e abbastanza sofisticata per qualsiasi azienda, Nutshell è progettata per i team che sono stanchi di gestire strumenti di vendita e marketing separati e non vogliono pagare un amministratore a tempo pieno per gestire il loro software. Se stai cercando di aumentare i ricavi, semplificare il tuo processo di vendita o creare messaggi di marketing coinvolgenti, Nutshell potrebbe essere la soluzione. Ogni abbonamento a Nutshell include contatti CRM illimitati e archiviazione dati, strumenti di reportistica completamente personalizzabili, assistenza gratuita per la migrazione dei dati e supporto dal vivo di livello mondiale, tutto a un prezzo estremamente conveniente. Nel 2024, Nutshell ha introdotto Nutshell Marketing e Nutshell Engagement. Nutshell Marketing aiuta le aziende a creare campagne email e pagine di destinazione accattivanti per stimolare il coinvolgimento del pubblico, mentre Nutshell Engagement ti connette con lead e clienti durante tutto il percorso di vendita tramite chat web e messaggistica di testo. Nutshell si integra anche con strumenti popolari come Google Workspace/Gmail, Microsoft Office/Outlook, QuickBooks Online, Intercom e Slack. Nutshell offre anche una versione mobile, permettendo ai rappresentanti di vendita di creare, cercare e modificare le informazioni di contatto mentre sono sul campo. Nutshell serve migliaia di aziende in tutto il mondo ed è stata nominata uno dei migliori CRM per facilità d'uso e convenienza. Nutshell è stata onorata come "Leader" nel Grid® Report di G2 per CRM ogni trimestre dal autunno 2020.

**Average Rating:** 4.3/5.0

**Total Reviews:** 1,422

#### How Do G2 Users Rate Nutshell?

- **Ritiene che the product sia stato un valido partner commerciale?:** 8.8/10 (Category avg: 8.9/10)
- **Capacità del flusso di lavoro:** 7.9/10 (Category avg: 8.5/10)
- **Gestione dei Contatti e degli Account:** 8.5/10 (Category avg: 8.7/10)
- **Gestione delle Opportunità e del Pipeline.:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Nutshell?

- **Venditore:** [Nutshell](https://www.g2.com/it/sellers/nutshell)
- **Sito web dell'azienda:** www.nutshell.com
- **Anno di Fondazione:** 2009
- **Sede centrale:** Ann Arbor, Michigan
- **Twitter:** @nutshell  
2,794 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9251047849ae0bf5895a9d04882f4c03d2f5b824668a7735584bbaaad8738f8e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwebfxinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,238 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing e pubblicità, Software per computer
- **Company Size:** 73% Small, 18% Medium

#### What Do G2 Reviewers Say About Nutshell?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** di Nutshell, mantenendo tutto organizzato in un'unica applicazione senza sforzo.
- Gli utenti trovano Nutshell uno **strumento affidabile e intuitivo** che semplifica il monitoraggio e la gestione delle ammissioni in modo efficiente.
- Gli utenti amano gli **potenti strumenti di email marketing** in Nutshell, notando la loro facilità d'uso e le capacità di tracciamento efficaci.
- Gli utenti elogiano il **supporto clienti eccezionale** di Nutshell, evidenziando la pronta risoluzione dei problemi e le risorse educative utili.
- Gli utenti trovano Nutshell **intuitivo e facile da usare** , migliorando la collaborazione e la gestione delle attività di vendita quotidiane.

##### Cons

- Gli utenti trovano che **funzionalità mancanti** come una migliore differenziazione dei compiti e automazioni ostacolano l'efficienza e l'usabilità in Nutshell.
- Gli utenti trovano le **funzionalità limitate** di Nutshell nella personalizzazione e nelle integrazioni alquanto restrittive per le loro esigenze aziendali.
- Gli utenti trovano **personalizzazione limitata** in Nutshell, specialmente per le funzionalità mobili e i modelli di email, influenzando l'esperienza utente.
- Gli utenti trovano la **ripida curva di apprendimento** di Nutshell frustrante a causa dei frequenti cambiamenti delle funzionalità e delle complicazioni del layout.
- Gli utenti sperimentano **problemi di integrazione delle email** occasionalmente, richiedendo la pulizia di contatti errati e la gestione di notifiche duplicate.

#### What Are Recent G2 Reviews of Nutshell?

**["Perfetto per uno spettacolo da solista!"](https://www.g2.com/it/survey_responses/nutshell-review-4955887)**

**Rating:** 5.0/5.0 stars

_— Tom B._

[Read full review](https://www.g2.com/it/survey_responses/nutshell-review-4955887)

**["Gestire progetti e relazioni con i clienti sembra molto più organizzato"](https://www.g2.com/it/survey_responses/nutshell-review-13074453)**

**Rating:** 5.0/5.0 stars

_— Omar S._

[Read full review](https://www.g2.com/it/survey_responses/nutshell-review-13074453)

### [CRMOne](https://www.g2.com/it/products/crmone/reviews)

La mancanza di un sistema CRM centralizzato può portare a disorganizzazione dei dati, comunicazione inefficace, opportunità di vendita perse e limitate informazioni sui clienti. Molte piccole e medie imprese faticano a gestire le relazioni con i clienti senza pagare il prezzo elevato di diverse funzionalità essenziali o di più abbonamenti. Tuttavia, non deve essere così. Con CRMOne, le aziende possono potenziarsi con una soluzione unica e integrata che può gestire le loro relazioni con i clienti in un unico posto senza compromettere nessuna delle funzionalità di cui potrebbero aver bisogno per le vendite e il marketing, senza spendere una fortuna. Dalla gestione dei lead e il monitoraggio del pipeline di vendita al supporto clienti e all'analisi, CRMOne offre un toolkit versatile per soddisfare le diverse esigenze delle aziende in vari settori. CRMOne ha una ricca storia di empowerment di oltre 4000 startup, aziende in crescita e imprese in tutto il mondo, dimostrando un impegno per l'eccellenza e l'innovazione.

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,044

#### How Do G2 Users Rate CRMOne?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.6/10 (Category avg: 8.9/10)
- **Capacità del flusso di lavoro:** 9.4/10 (Category avg: 8.5/10)
- **Gestione dei Contatti e degli Account:** 9.8/10 (Category avg: 8.7/10)
- **Gestione delle Opportunità e del Pipeline.:** 9.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind CRMOne?

- **Venditore:** [CrmOne](https://www.g2.com/it/sellers/crmone)
- **Anno di Fondazione:** 2022
- **Sede centrale:** Menlo Park, US
- **Twitter:** @crmone\_global  
10 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=548ba161c5fc6229e3afc181791413621b04ec5bc2fb3312a9de76536d948d85&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrmone-global%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità, Servizi finanziari
- **Company Size:** 32% Small, 24% Large

#### What Do G2 Reviewers Say About CRMOne?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **gestione efficace dei lead** in CRMOne, migliorando la collaborazione e garantendo una comunicazione fluida tra i team.
- Gli utenti apprezzano la **gestione efficace dei clienti** di CrmOne, migliorando la collaborazione e i tempi di risposta per un supporto migliore.
- Gli utenti elogiano il **supporto clienti rapido ed efficace** fornito da CRMOne, migliorando la qualità complessiva del servizio e l'engagement.
- Gli utenti beneficiano di **promemoria automatizzati e flussi di lavoro semplificati** , migliorando l'efficienza e riducendo significativamente i tempi di risposta.
- Gli utenti apprezzano l' **automazione che fa risparmiare tempo** di CRMOne, permettendo loro di concentrarsi sulla chiusura delle trattative in modo efficiente.

##### Cons

- Gli utenti ritengono che ci sia **personalizzazione limitata** per esigenze avanzate, ostacolando la capacità del sistema di soddisfare requisiti specifici.
- Gli utenti trovano la **curva di apprendimento impegnativa** , soprattutto quando cercano di navigare nel sistema come nuovi arrivati.
- Gli utenti affrontano una **ripida curva di apprendimento** con CRMOne a causa di un onboarding complesso e di tutorial per principianti insufficienti.
- Gli utenti trovano che le **funzionalità limitate** di CRMOne rendano difficile allegare file e utilizzare la versione mobile.
- Gli utenti affrontano **problemi di integrazione** con CRMOne, rendendo difficile la connessione con altri strumenti e applicazioni essenziali.

#### What Are Recent G2 Reviews of CRMOne?

**["Titolo della recensione: Ha aiutato a snellire le operazioni di vendita"](https://www.g2.com/it/survey_responses/crmone-review-12202021)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/it/survey_responses/crmone-review-12202021)

**["Una soluzione CRM completa per team in crescita"](https://www.g2.com/it/survey_responses/crmone-review-12193939)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/it/survey_responses/crmone-review-12193939)

### [Brevo Marketing Platform](https://www.g2.com/it/products/brevo-marketing-platform/reviews)

Fidato da oltre 500.000 aziende in tutto il mondo, Brevo (precedentemente Sendinblue) è la soluzione di marketing e CRM tutto-in-uno conveniente che aiuta le aziende in crescita a scalare più velocemente. È facile da usare e adatto a aziende di tutte le dimensioni. Costruisci relazioni durature con i clienti grazie alla flessibile gamma di strumenti di Brevo. I prodotti spaziano dal marketing alle vendite, chat ed email transazionali. Scegli ciò di cui hai bisogno — e paga solo per ciò che usi. Ecco solo alcune delle cose che puoi fare con Brevo: - Gestisci campagne di marketing multicanale tramite email, WhatsApp, SMS, notifiche web push e annunci su Facebook - Attiva email transazionali, SMS e notifiche WhatsApp tramite SMTP e API di Brevo - Automatizza le attività di marketing per consegnare il messaggio giusto al momento giusto e gestire efficacemente il tuo pubblico - Riduci il numero di app di marketing e vendite — e ottieni una visione completa delle interazioni con i clienti con strumenti che comunicano tra loro - Coinvolgi i clienti in tempo reale e rispondi alle FAQ 24/7 con chat dal vivo e chatbot - Traccia i lead, automatizza le attività e pianifica riunioni con la Piattaforma Vendite di Brevo - Connetti il tuo negozio e-commerce per tracciare le vendite web e utilizza l'analisi di Ritenzione per migliorare la tua strategia di marketing. - Parla con i clienti in qualsiasi momento e ovunque con il sistema telefonico basato su cloud di Brevo Scopri di più e inizia gratuitamente su https://www.brevo.com/products/marketing-platform/ Ottieni un preventivo personalizzato: https://www.brevo.com/plus/contact/

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,482

#### How Do G2 Users Rate Brevo Marketing Platform?

- **Ritiene che the product sia stato un valido partner commerciale?:** 8.9/10 (Category avg: 8.9/10)
- **Capacità del flusso di lavoro:** 8.5/10 (Category avg: 8.5/10)
- **Gestione dei Contatti e degli Account:** 8.6/10 (Category avg: 8.7/10)
- **Gestione delle Opportunità e del Pipeline.:** 8.4/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Brevo Marketing Platform?

- **Venditore:** [Brevo](https://www.g2.com/it/sellers/brevo)
- **Sito web dell'azienda:** www.brevo.com
- **Anno di Fondazione:** 2012
- **Sede centrale:** Paris
- **Twitter:** @brevo\_official  
16,032 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb1865e18004827ab2ea39c9799da0a35d0ec34e5b444058766b28b4d23a58f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrevo%2F&secure%5Burl_type%5D=linkedin_company_website)  
880 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing e pubblicità, Tecnologia dell'informazione e servizi
- **Company Size:** 84% Small, 13% Medium

#### What Do G2 Reviewers Say About Brevo Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** di Brevo, trovandolo semplice da navigare e gestire per le loro attività di marketing.
- Gli utenti trovano che la **facile configurazione** e le funzionalità di automazione della Brevo Marketing Platform migliorano notevolmente la loro esperienza di email marketing.
- Gli utenti apprezzano la **facile pianificazione delle campagne** e le funzionalità di automazione di Brevo, rendendo l'email marketing efficiente ed efficace.
- Gli utenti apprezzano l' **interfaccia intuitiva** di Brevo, rendendo facile per i nuovi arrivati navigare e utilizzare efficacemente.
- Gli utenti apprezzano il **supporto clienti reattivo** di Brevo, migliorando la loro esperienza complessiva con la piattaforma di marketing.

##### Cons

- Gli utenti trovano le **funzionalità mancanti** nei limiti di automazione e design di Brevo frustranti per compiti di marketing complessi.
- Gli utenti notano le **funzionalità limitate** in Brevo, in particolare nelle opzioni di personalizzazione e automazione, influenzando la funzionalità.
- Gli utenti trovano la **curva di apprendimento ripida** inizialmente, con alcune funzionalità che sembrano poco intuitive per i principianti.
- Gli utenti trovano che le **opzioni di personalizzazione limitate** restringano la loro capacità di creare design unici e visivamente attraenti.
- Gli utenti trovano la piattaforma di marketing Brevo **costosa** , soprattutto con l'aumento dei costi degli SMS e la navigazione tra livelli di prezzo complessi.

#### What Are Recent G2 Reviews of Brevo Marketing Platform?

**["I dati di WooCommerce fluiscono in Brevo senza costruire un'altra integrazione"](https://www.g2.com/it/survey_responses/brevo-marketing-platform-review-13148712)**

**Rating:** 4.5/5.0 stars

_— Alamgir H._

[Read full review](https://www.g2.com/it/survey_responses/brevo-marketing-platform-review-13148712)

**["Software di email marketing e automazione del marketing che offre un grande valore per le aziende in crescita."](https://www.g2.com/it/survey_responses/brevo-marketing-platform-review-7612558)**

**Rating:** 5.0/5.0 stars

_— Ana T._

[Read full review](https://www.g2.com/it/survey_responses/brevo-marketing-platform-review-7612558)

#### What Are G2 Users Discussing About Brevo Marketing Platform?

- [A cosa serve Sendinblue?](https://www.g2.com/it/discussions/brevo-marketing-platform-what-is-sendinblue-used-for) - 1 comment, 1 upvote
- [Sendinblue è gratuito?](https://www.g2.com/it/discussions/is-sendinblue-free) - 6 comments
- [Che cos'è l'email di Sendinblue?](https://www.g2.com/it/discussions/what-is-sendinblue-email) - 1 comment
- [Che cos'è Sendinblue?](https://www.g2.com/it/discussions/what-is-sendinblue) - 1 comment

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[Browse CRM Themes](/categories/crm/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated March 5, 2025

Customer relationship management (CRM) software is a digital tool designed for businesses to efficiently organize, monitor, and maintain data about their existing and prospective customers. The [best CRM software](https://www.g2.com/articles/best-crm-software) centralizes data from various lead generation, traffic, campaign, and acquisition sources and creates records and profiles. The software has a repository of a complete customer database, which stakeholders use to manage long-term customer contracts and relationships.

CRM software enhances customer experience by streamlining customer support, email marketing, sales outreach, and sales cycles.

[CRM software](https://learn.g2.com/best-customer-relationship-management-software-tools) can be integrated with [call center infrastructure platforms](https://www.g2.com/categories/call-center-infrastructure-cci), digital marketing services, [ERP systems](https://www.g2.com/categories/erp-systems), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), marketing automation software, and [CPQ software](https://www.g2.com/categories/cpq) to reduce the risk of data silos and give real-time updates on the customer journey. Customer journey and funnel are categorized into different sub-processes in the CRM software where sales and marketing can access the data, build communication, and drive them forward to final deals.

There are many different [types of CRM software](https://learn.g2.com/types-of-crm-software) provide a collection of integrated customer-related functions or all-in-one functionality, such as marketing automation, help desk, e-commerce tools, ERP, project or website management, to replace the need for additional solutions and better serve small and mid-market businesses. Standalone CRM solutions, however, focus primarily on sales-related functions such as contact, account, and pipeline management and do not offer extensive marketing help.

The software also has help desk escalation, email automation, sales dispositions, automation workflows, and lead scoring and calling histories to help sales teams navigate to the current lead progress and establish contextual communication.

To qualify for inclusion in the CRM category, a product must:

- Provide a bounded set of sales-related functions
- Provide lead, contact, account, and opportunity management functions
- Capture and store sales activities and interactions performed
- Consolidate customer history and transactions into a single interface
- Track prospects and contacts throughout the sales pipeline
- Facilitate communication at all phases of the customer lifecycle
- Provide reporting features to track sales performance
- Provide workflow automation capabilities to streamline sales processes
- Integrate functions into a unifying database and platform

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image")](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[4.4/5(25,878)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | AI-automated pipeline-to-close CRM workflows | "Agentforce Sales Centralizes Customer Data with Powerful Dashboards and Automation" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image")](https://www.g2.com/products/hubspot-sales-hub/reviews)[HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)[4.4/5(13,918)](https://www.g2.com/products/hubspot-sales-hub/reviews) | Pipeline visibility with automated sales sequencing | "Intuitive Interface and Flexible Data Management" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_11df00d92568ecc89d4d15e072df8cc6/pipedrive.png "Product Avatar Image")](https://www.g2.com/products/pipedrive/reviews)[Pipedrive](https://www.g2.com/products/pipedrive/reviews)[4.3/5(3,118)](https://www.g2.com/products/pipedrive/reviews) | Visual sales pipeline with deal-stage automation | "Visual Pipelines, Helpful AI Setup, and Great Value for New CRM Users" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8c3cb6afa6d92fd27b38fff17fda2117/monday-crm.png "Product Avatar Image")](https://www.g2.com/products/monday-crm/reviews)[monday CRM](https://www.g2.com/products/monday-crm/reviews)[4.5/5(1,573)](https://www.g2.com/products/monday-crm/reviews) | Visual pipeline tracking with no-code automation | "Flexible CRM with Strong Integration Capabilities" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d9d3ff178178a1f790a9d6114e104471/zoho-crm.png "Product Avatar Image")](https://www.g2.com/products/zoho-crm/reviews)[Zoho](https://www.g2.com/products/zoho-crm/reviews)[4.1/5(2,946)](https://www.g2.com/products/zoho-crm/reviews) | Centralized lead-to-deal pipeline with workflow automation | "Zoho CRM Centralizes Data, Automates Workflows, and Delivers Powerful Insights" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7e6b2b13afd514ead5fa39d91ef608cc/bigin-by-zoho-crm.png "Product Avatar Image")](https://www.g2.com/products/bigin-by-zoho-crm/reviews)[Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews)[4.6/5(876)](https://www.g2.com/products/bigin-by-zoho-crm/reviews) | Pipeline-centric sales CRM for spreadsheet-to-CRM migration | "Bigin’s Simple, Flexible CRM That Streamlines Our Entire Workflow" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f1d919f829e98cf3fab60428e4540e0a/close.png "Product Avatar Image")](https://www.g2.com/products/close/reviews)[Close](https://www.g2.com/products/close/reviews)[4.7/5(2,073)](https://www.g2.com/products/close/reviews) | High-velocity outbound sales with built-in dialer | "Close CRM keeps us sharp, fast, and focused" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")](https://www.g2.com/products/activecampaign/reviews)[ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)[4.4/5(14,781)](https://www.g2.com/products/activecampaign/reviews) | Behavior-triggered CRM with automation workflows | "Powerful Automations and Reporting That Drive Strategic Decisions" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a22500b967573c02ec2b7eae88da49fc/attio.png "Product Avatar Image")](https://www.g2.com/products/attio/reviews)[Attio](https://www.g2.com/products/attio/reviews)[4.3/5(585)](https://www.g2.com/products/attio/reviews) | Flexible, AI-native pipeline and relationship CRM | "Attio’s Flexible Data Model and Fast UI Make CRM Work Feel Effortless" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d905f0162fb0e2f776fba47437283c20/highlevel.png "Product Avatar Image")](https://www.g2.com/products/highlevel/reviews)[HighLevel](https://www.g2.com/products/highlevel/reviews)[4.6/5(651)](https://www.g2.com/products/highlevel/reviews) | Omnichannel CRM with white-label automation workflows | "Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM" |

* * *

Show More

### CRM Topics

- [CRM software buying insights at a glance](#crm-software-buying-insights-at-a-glance)
- [What is CRM software?](#what-is-crm-software)
- [What are the top reviewed CRM systems on G2?](#what-are-the-top-reviewed-crm-systems-on-g2)
- [CRM software pricing and cost considerations](#crm-software-pricing-and-cost-considerations)
- [Types of CRM software on G2](#types-of-crm-software-on-g2)
- [Top CRM software features rated by G2 reviewers](#top-crm-software-features-rated-by-g2-reviewers)
- [Top CRM software benefits identified by G2 reviewers](#top-crm-software-benefits-identified-by-g2-reviewers)
- [Top CRM systems challenges identified by G2 reviewers](#top-crm-systems-challenges-identified-by-g2-reviewers)
- [What is CRM software used for?](#what-is-crm-software-used-for)
- [Who uses CRM systems?](#who-uses-crm-systems)
- [Common CRM software integrations](#common-crm-software-integrations)
- [What's the best CRM app for small business owners?](#what-s-the-best-crm-app-for-small-business-owners)
- [What CRM is the best for e-commerce platforms?](#what-crm-is-the-best-for-e-commerce-platforms)
- [Future of CRM software](#future-of-crm-software)
- [CRM Software FAQs](#crm-software-faqs)
- [Most Popular FAQs](#most-popular-faqs)
- [Small Business FAQs](#small-business-faqs)
- [Enterprise FAQs](#enterprise-faqs)
- [Sources](#sources)

[
### CRM Topics
 Expand/Collapse ](#)
- [CRM software buying insights at a glance](#crm-software-buying-insights-at-a-glance)
- [What is CRM software?](#what-is-crm-software)
- [What are the top reviewed CRM systems on G2?](#what-are-the-top-reviewed-crm-systems-on-g2)
- [CRM software pricing and cost considerations](#crm-software-pricing-and-cost-considerations)
- [Types of CRM software on G2](#types-of-crm-software-on-g2)
- [Top CRM software features rated by G2 reviewers](#top-crm-software-features-rated-by-g2-reviewers)
- [Top CRM software benefits identified by G2 reviewers](#top-crm-software-benefits-identified-by-g2-reviewers)
- [Top CRM systems challenges identified by G2 reviewers](#top-crm-systems-challenges-identified-by-g2-reviewers)
- [What is CRM software used for?](#what-is-crm-software-used-for)
- [Who uses CRM systems?](#who-uses-crm-systems)
- [Common CRM software integrations](#common-crm-software-integrations)
- [What's the best CRM app for small business owners?](#what-s-the-best-crm-app-for-small-business-owners)
- [What CRM is the best for e-commerce platforms?](#what-crm-is-the-best-for-e-commerce-platforms)
- [Future of CRM software](#future-of-crm-software)
- [CRM Software FAQs](#crm-software-faqs)
- [Most Popular FAQs](#most-popular-faqs)
- [Small Business FAQs](#small-business-faqs)
- [Enterprise FAQs](#enterprise-faqs)
- [Sources](#sources)

## Learn More About CRM Software

### CRM software buying insights at a glance

[Customer relationship management (CRM) software](https://www.g2.com/categories/crm) strategically manages customer interactions across marketing, sales, service, and analytics functions, using capabilities such as customer data aggregation, workflow automation, and analytics-driven insights.

Organizations primarily use CRM software to manage leads, track customer interactions, automate sales pipelines, and centralize customer data. CRM systems range from sales automation tools to specialized solutions tailored for industries such as real estate, finance, or nonprofits.

Most CRM solutions are priced per user monthly or annually, averaging approximately $35 per user/month, with free plans for small businesses and premium enterprise solutions reaching up to $3,960 per user/year.

If you’re evaluating CRM software, consider your organization's size, desired integrations, pricing transparency, ease of use, feature availability, vendor support quality, and AI capabilities. Essential questions include:

- How transparent and scalable is the pricing structure?
- What training and onboarding resources are provided?
- What integrations are supported, and how user-friendly are they?
- How responsive is the vendor to customer support issues?
- Does the CRM utilize AI to automate interactions or insights?

G2's top-rated CRM systems currently include Salesforce Sales Cloud, HubSpot Sales Hub, ActiveCampaign, ClickUp, and Close.

### What is CRM software?

G2 defines [CRM software](https://www.g2.com/categories/crm) as platforms and applications designed to strategically manage and optimize customer interactions across marketing, sales, service, and analytics functions. Effective CRM systems aggregate multiple data sources, automate customer-facing workflows, and offer insights to accelerate sales conversions.

Organizations typically source first-party customer data through call center interactions, web-based lead forms, social media engagements, and targeted marketing campaigns. CRM modules then organize this information systematically by demographic attributes, customer interactions, purchasing signals, and conversion potential.

CRM tools further simplify sales processes by automating lead nurturing, prospect outreach, and campaign management. These applications provide a centralized system to track deal progression, customer interactions, financial transactions, and post-sale support, delivering a unified, real-time view of the entire customer journey.

The CRM market is projected to reach $96.39 billion by 2026, growing at a compound annual growth rate (CAGR) of 10.6% between 2021 and 2026. ([_Source 1_](https://www.g2.com/articles/sales-statistics))

G2 currently covers 785 CRM products, with 9963 reviews published in the last 12 months, making it one of the most reviewed and comprehensive software categories on our platform. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))

### What are the top reviewed CRM systems on G2?

G2 scores the top-rated CRM systems based on a [proprietary algorithm](https://documentation.g2.com/docs/research-scoring-methodologies) that factors in real-user satisfaction ratings and popularity from review data. Here are the five highest-rated CRM products G2 for this category:

#### 1. [Salesforce Sales Cloud](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews)

- Number of Reviews: 20,244
- Satisfaction: 99
- Market Presence: 99
- G2 Score: 99

#### 2. [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)

- Number of Reviews: 9,685
- Satisfaction: 99
- Market Presence: 87
- G2 Score: 93

#### 3. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

- Number of Reviews: 3,503
- Satisfaction: 94
- Market Presence: 70
- G2 Score: 82

#### 4. [ClickUp](https://www.g2.com/products/clickup/reviews)

- Number of Reviews: 1,507
- Satisfaction: 93
- Market Presence: 70
- G2 Score: 81

#### 5. [Close](https://www.g2.com/products/close/reviews)

- Number of Reviews: 1,346
- Satisfaction: 98
- Market Presence: 63
- G2 Score: 81

These rankings are determined by combining verified user ratings and publicly available web search popularity data:

- The **Satisfaction Score** measures user satisfaction with software products based on user feedback, review quality, quantity, and recency. It helps buyers easily understand how well a product meets user expectations.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))
- The **Market Presence Score** measures a product's prominence in its market. It combines data from G2 user reviews and external sources, focusing primarily on product-specific factors to reflect real-world popularity and vendor influence.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))
- G2 ranks products using a unique scoring system called the **G2 Score** , calculated from real user reviews, online data, and social signals. This score makes it easy to compare and evaluate different software products within each G2 category.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies))

### CRM software pricing and cost considerations

CRM software pricing varies significantly depending on the vendor, scale, complexity, and deployment model. Pricing categories typically include:

- Free tier: Basic functionality suitable for startups or small businesses requiring minimal CRM capabilities.
- Entry-level and mid-market Tiers: Moderate feature sets with per-user subscription pricing targeted at mid-sized businesses.
- Enterprise-level tiers: Comprehensive, highly customizable solutions with extensive support, integrations, advanced analytics, and strategic implementation support.

Most CRM software solutions on the market are priced per–user per month, but they can also be offered at annual rates. According to G2 data covering 86 CRM products (245 editions), the average annual license cost is about $415.95, roughly $35 per user per month when paid yearly. Some products offer [free versions](https://www.g2.com/categories/crm/free), while high-end, enterprise-level solutions can cost up to $3,960 per user per year.

Organizations should carefully evaluate Total Cost of Ownership (TCO), including hidden costs such as onboarding, integrations, training, and ongoing technical support. For on-premises solutions, factor in hardware, IT resources, and ongoing maintenance.

### Types of CRM software on G2

CRM software solutions typically fall into the following categories, each with distinctive functionalities suited to specific organizational needs:

- Sales Automation CRM: Focuses primarily on automating sales processes, enhancing productivity, and streamlining pipeline management.
- Analytical CRM: Provides deep data-driven insights, predictive analytics, and customer segmentation through advanced AI-driven reporting.
- Industry-Specific CRM: This type of CRM offers specialized features tailored to industry-specific operational requirements. This includes [real estate CRM software](https://www.g2.com/categories/real-estate-crm), [construction CRM software](https://www.g2.com/categories/construction-crm), [financial services CRM software](https://www.g2.com/categories/financial-services-crm), [mortgage CRM software](https://www.g2.com/categories/mortgage-crm), [legal CRM software](https://www.g2.com/categories/legal-crm), [PR CRM software](https://www.g2.com/categories/pr-crm), and [nonprofit CRM software](https://www.g2.com/categories/nonprofit-crm).
- [Social CRM](https://www.g2.com/categories/crm/f/social-network-integration): Captures and manages customer interactions from social media channels, facilitating seamless cross-platform engagement.
- [Mobile CRM](https://learn.g2.com/mobile-crm): Enables sales and marketing teams to access CRM capabilities via mobile apps, supporting productivity on the go.
- [All-in-One CRM](https://www.g2.com/categories/crm/f/all-in-one): Combines multiple CRM functions into a unified platform, eliminating the need for disparate applications. This software supplants the need for broken software chains like standalone [ERPs](https://www.g2.com/categories/erp-systems) or [human capital management systems (HCMs)](https://www.g2.com/categories/hcm-software).
- [Standalone CRM](https://www.g2.com/categories/crm/f/standalone): Operates independently without requiring extensive integration into an existing tech ecosystem. Often found in small or mid-sized businesses that prefer simpler setups.
- Cloud-based CRM: Delivers scalable and secure solutions through cloud infrastructure, reducing IT complexity and promoting agile growth.
- [Small Business CRM](https://www.g2.com/categories/crm/small-business): This type of CRM provides accessible, intuitive CRM tools specifically designed for smaller organizations with straightforward deployment and lower costs.

### Top CRM software features rated by G2 reviewers

There is no [best CRM software](https://learn.g2.com/best-customer-relationship-management-software-tools) for everyone. Different CRM features within CRM software can help users in a few ways:

- Contact & account management: Store customer data and manage interactions centrally.
- Opportunity & pipeline management: Track sales deals through each stage from lead to close.
- Task & activity management: Schedule tasks, assign deadlines, and track activities.
- Lead management: Capture, qualify, and manage leads throughout the sales process
- Email marketing & campaign management: Create, launch, and measure email and multi-channel campaigns.
- Reporting & dashboards: Visualize performance and trends through intuitive dashboards and customizable reports.
- Mobile & social integration: Access CRM on mobile devices; engage customers through social media channels.
- Workflow automation: Automate repetitive tasks and streamline business processes.
- Customer support & case management: Track and resolve customer inquiries and issues effectively.
- Integration capabilities: Seamlessly integrate CRM with other essential software and business systems.
- AI capabilities: Use generative AI to automate text creation and enhance customer interactions.

### Top CRM software benefits identified by G2 reviewers

Effective CRM implementation can yield multiple strategic business benefits, including:

**Enhanced customer insights:** CRM systems consolidate interaction data for deeper customer understanding, enabling personalized engagements and proactive sales efforts.

_“It consolidates all customer data onto a single platform, tracking the entire customer journey within our system through a single interface. This includes all interactions from the initial point of contact, whether inbound or outbound, through marketing or direct sales, to the final outcome of either a closed win or closed loss.”_ - [Akshay S., Sales Development Manager](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews/salesforce-sales-cloud-review-10680560).

**Improved revenue growth:** CRM tools support targeted marketing campaigns, streamline lead management, and accelerate sales processes that drive increased revenue.

_“The tool helps me keep track of leads, follow-ups, and client interactions without things slipping through the cracks.”_ - [Chelsea D., CEO](https://www.g2.com/products/hubspot-sales-hub/reviews/hubspot-sales-hub-review-10856634).

**Optimized productivity and efficiency:** CRM software automates repetitive tasks, minimizing manual intervention and freeing staff to focus on high-value strategic activities.

“_The automation features save us a ton of time by cutting out manual data entry and follow-ups. This means we can focus more on growing the business and less on chasing details, which has definitely helped our team stay more productive and organized._” - [Byron S., VP, SFDC & Data Administration](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews/salesforce-sales-cloud-review-10275142).

**Improved collaboration and transparency:** CRM solutions offer centralized visibility into customer journeys, facilitating cross-functional collaboration and aligning sales and marketing efforts.

_“The tool allows us to have transparency and a centralized location for all of our staff to store the information we need to help the customers.”_ - [Ryan L](https://www.g2.com/products/close/reviews/close-review-8802552).

### Top CRM systems challenges identified by G2 reviewers

Implementing CRM software often presents specific challenges that can impact overall success. Analyzing G2 user reviews reveals frequent issues, including pricing concerns, complexity of user experience, limited or underdeveloped features, inadequate customer support, and integration limitations. Here are the most common hurdles users face, along with practical advice to address them:

**1. Cost concerns:** Reviewers frequently identify high or unclear pricing as a barrier, particularly with enterprise-level CRM systems, making affordability an ongoing concern, especially for small or mid-sized businesses.

- **Essential questions to ask your CRM vendor:** How is your pricing structured, and what exactly is included in each tier? Are there additional costs for adding users, premium features, or customer support?
- **How to overcome the challenge:** Seek transparency from vendors upfront and consider scalable solutions or tiered pricing options that align costs with your business growth.

**2. Steep learning curve:** CRM software often introduces unfamiliar workflows, resulting in slow adoption or even resistance within teams accustomed to different processes.

- **Essential questions to ask your CRM vendor:** What training programs or onboarding resources do you provide? How do you help teams transition smoothly from their existing processes?
- **How to overcome the challenge:** To facilitate an easier transition, opt for CRM solutions that offer comprehensive onboarding materials, continuous training, and strong vendor support.

**3. Limited or underdeveloped features:** Many CRM users express disappointment regarding missing or insufficiently developed functionality, limiting effectiveness in critical business scenarios.

- **Essential questions to ask your CRM vendor:** Can you outline your current features and upcoming development roadmap? How responsive are you to customer feedback when prioritizing new features?
- **How to overcome the challenge:** Prioritize CRM providers who are transparent about feature availability and future development, ensuring alignment with your essential business needs.

**4. Support and reliability issues:** Users commonly cite inadequate customer support, slow response times, or unreliable systems as major pain points negatively affecting daily operations.

- **Essential questions to ask your CRM vendor:** What support channels are available, and what are your average response and resolution times? Do you provide clearly defined Service Level Agreements (SLAs)?
- **How to overcome the challenge:** Evaluate vendors based on proven reliability and responsive customer support. Clarify expectations with detailed SLAs.

**5. Integration limitations:** CRM solutions can become less effective when integration with existing tools is difficult, limited, or complex, reducing overall productivity.

- **Essential questions to ask your CRM vendor:** What integrations do you currently support, and how complex is the setup process? Do you assist customers with integrations and troubleshooting?
- **How to overcome the challenge:** Choose CRM software with robust, user-friendly integrations. Confirm compatibility with essential tools early in the evaluation process.

### What is CRM software used for?

Analysis of CRM software reviews reveals the following common scenarios:

- **Lead management & tracking:** Businesses use CRM tools to capture, qualify, assign, and monitor leads throughout the sales funnel, ensuring leads never slip through the cracks.
- **Centralized customer & contact data:** Reviewers say CRM solutions help store all customer interactions and communications in one centralized system, ensuring multiple departments access accurate, up-to-date records without duplication.
- **Pipeline & deal management:** CRM applications organize sales opportunities clearly by stage, value, and timeline, allowing sales teams to prioritize deals and forecast revenue effectively
- **Collaborative account & case management:** Reviewers say CRM platforms simplify customer support by enabling multiple stakeholders to collaborate on customer inquiries, case management, and issue resolution, keeping all communication records linked and up-to-date.

### Who uses CRM systems?

CRM software users span various roles, from senior executives to frontline sales and marketing professionals. Based on G2 reviewer demographics, typical users include CEOs, owners, founders, account executives, directors, and managers. Common industries include computer software, marketing and advertising, information technology, financial services, and real estate.

### Common CRM software integrations

We analyzed extensive user-review data to identify common software categories users frequently integrate with CRM:

- **Marketing automation software:** Integrating CRM software with [marketing automation tools](https://www.g2.com/categories/marketing-automation) allows businesses to automate email campaigns, streamline lead nurturing, and enhance lead scoring capabilities.
- **Email & calendar tools:** CRM integrations with [popular email](https://www.g2.com/categories/email) and [calendar platforms](https://www.g2.com/categories/calendar-software) help centralize communication, appointments, and contact management, providing a unified view of customer interactions.
- **Workflow and custom integration tools:** Flexible integrations using APIs and [workflow automation tools](https://www.g2.com/categories/workflow-management) enable businesses to synchronize CRM data seamlessly across multiple applications, enhancing operational efficiency.
- **Collaboration & communication platforms:** Connecting CRM tools with [internal collaboration and messaging platforms](https://www.g2.com/categories/internal-communications) facilitates instant communication, simplifies meeting scheduling, and enhances internal team coordination.
- **Website and lead capture software:** Integrating CRM apps with website and [form-building software](https://www.g2.com/categories/online-form-builder) allows real-time lead capture, automated follow-ups, and personalized customer engagement directly from web-based interactions.

### What's the best CRM app for small business owners?

For [small business owners](https://www.g2.com/categories/crm/small-business), I recommend exploring CRM apps specifically designed for small and medium-sized businesses (SMBs) as they focus on ease of use and cost-effectiveness, such as: 

1. [Microsoft Dynamics CRM](https://www.g2.com/products/dynamics-365-sales/reviews) offers a robust solution to boost sales productivity and marketing effectiveness with social insights, business intelligence, and campaign management. It provides both on-premises and cloud solutions, with mobile CRM apps for on-the-go management.
2. [Vtiger All-In-One CRM](https://www.g2.com/products/vtiger-all-in-one-crm/reviews) is tailored for small to medium-sized businesses, providing a 360-degree customer view. It optimizes sales, support, and marketing touch-points with AI-powered tools and robust automation to enhance customer experiences across various channels.
3. [BSI Software](https://www.g2.com/products/bsi-software/reviews) delivers a comprehensive platform for the digitalization of customer relationships, with a strong CRM system supporting industries like banking, insurance, and energy. It emphasizes a 360° customer view and uses AI to improve processes and customer interactions.

### What CRM is the best for e-commerce platforms?

The best CRM software for eCommerce platforms depends on your business size, sale volume, and integration needs. With that in mind, here are some top choices to support your business based on G2 reviews:

1. [HighLevel](https://www.g2.com/products/highlevel/reviews): An all-in-one Sales & Marketing CRM with CRM, Email, 2-way SMS, consolidated messaging, outbound calling, and more.
2. [Close](https://www.g2.com/products/close/reviews): A CRM designed to help small, scaling businesses close deals fast with built-in communication, automation, and reporting tools.
3. [Agile CRM](https://www.g2.com/products/agile-crm/reviews): A fully integrated CRM with sales tracking, contact management, marketing automation, and telephony.

### Future of CRM software

- **AI-driven insights and predictive analytics:** CRM platforms increasingly leverage AI and machine learning to process vast customer data, predict behaviors, and recommend the next best actions. ([_Source 3_](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html)) This helps teams identify high-value leads, reduce churn, and personalize communications. Predictive analytics accelerate sales cycles and improve marketing campaign targeting. AI-powered insights also automate manual tasks, allowing teams to focus on strategic interactions rather than data entry.
- **Omnichannel engagement and conversational interfaces:** Businesses are meeting customers on their terms, whether via chat, social media, or voice assistants. CRMs of the future will integrate new channels effortlessly and use conversational AI to streamline interactions. ([_Source 4_](https://solutionsmetrix.com/article/top-crm-trends-2024/))
- **Deeper IoT integration for real-time engagement:** With the rise of IoT (smart devices, wearables, sensors), next-generation CRMs will sync with real-time data streams. ([_Source 3_](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html)) This will enable proactive customer service, automated triggers for maintenance or support, and personalized product recommendations based on real-world usage.

### CRM Software FAQs

### Most Popular FAQs

#### **Which CRM Software has the best reviews?**

Based on verified user ratings across thousands of reviews, these CRM platforms consistently earn top marks for overall satisfaction:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A widely adopted CRM known for its clean interface, cross-team collaboration tools, and strong alignment between sales and marketing workflows.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — An all-in-one platform built for agencies and small businesses, praised for its automation capabilities, multi-channel communication tools, and competitive pricing.
- [Close](https://www.g2.com/products/close/reviews) — A sales-focused CRM built for speed and simplicity, highly rated by outbound teams for its integrated calling, SMS, email, and intuitive lead management.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A pipeline-centric CRM recognized for its visual deal management, ease of use, and robust integration ecosystem.

#### **What is CRM software used for?**

CRM (Customer Relationship Management) software is a tool that helps businesses organize, track, and manage their interactions with leads, prospects, and customers in one centralized platform. At its core, CRM software solves the problem of scattered customer data by consolidating contact records, communication history, sales pipeline stages, and task management into a single system. Users across industries rely on CRM software to automate follow-up sequences, reduce manual data entry, manage deal pipelines, generate performance reports, and improve response times. Beyond basic contact management, modern CRM platforms increasingly incorporate email and SMS marketing, AI-powered assistants, chatbots, and workflow automation — making them the operational backbone of sales, marketing, and customer support teams alike.

#### **What is the best cloud-based CRM for the service industry?**

Cloud-based CRM tools built for service-oriented businesses prioritize scheduling, client communication, and workflow visibility. The following options earn strong marks from service industry users:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A cloud-native CRM that centralizes client outreach, deal tracking, and email sequences, making it a practical choice for service teams managing ongoing client relationships.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — A cloud-based platform popular with service-based agencies that need integrated appointment booking, reputation management, and automated client follow-up under one subscription.
- [OctopusPro](https://www.g2.com/products/octopuspro/reviews) — A field service management and CRM platform designed for mobile and on-site service businesses, offering ticketing, scheduling, and customizable workflow tracking.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A hosted CRM with strong pipeline visualization tools, activity reminders, and integration capabilities suited for service businesses managing multiple client engagements.

#### **What is the best CRM solution with marketing automation features?**

The strongest CRM platforms with embedded marketing automation go beyond basic contact management to support full campaign execution, lead nurturing, and cross-channel outreach. Top options include:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Offers tightly integrated sales and marketing tools including email sequences, deal tracking, and web visit tracking, with an interface designed for non-technical users.
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — A CRM and marketing automation platform built around flexible workflow builders, enabling businesses to automate complex multi-step email and SMS campaigns with conditional logic.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — An all-in-one platform that combines CRM, email, SMS, social media automation, funnel building, and AI voice agents, purpose-built for marketing agencies managing multiple clients.
- [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — An affordable CRM suite that consolidates email marketing, contact management, landing page creation, and support ticketing in a single interface.

#### **What is the best CRM for beginners?**

New CRM users consistently prioritize ease of setup, guided onboarding, and an interface that doesn't require technical expertise. The following platforms earn high marks for accessibility among first-time CRM users:

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Frequently cited by new users for its intuitive visual pipeline, clean drag-and-drop interface, and short onboarding curve — users routinely describe going live within a day.
- [CRMOne](https://www.g2.com/products/crmone/reviews) — A straightforward CRM praised for quick setup and a responsive support team that helps new teams get organized with minimal friction.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — Known for its simple, navigable interface, extensive learning resources, and live webinars that help users new to CRM get up to speed quickly.
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — A lightweight CRM designed as an entry point into the Zoho ecosystem, offering pipeline management and contact organization with minimal setup complexity.

### Small Business FAQs

#### **What is the most affordable CRM software for SMBs?**

For small and medium-sized businesses, the best CRM at an affordable price point balances essential functionality with low total cost of ownership. These platforms consistently earn recognition from SMB users on a budget:

- [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — One of the most cost-effective all-in-one platforms for small businesses, offering CRM, email marketing, and support features at a price point that rivals far more limited tools.
- [CRMOne](https://www.g2.com/products/crmone/reviews) — Frequently highlighted by SMB users for delivering core CRM and automation features at a price that competes favorably with enterprise-tier alternatives.
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — A purposefully lean and affordable CRM built for small teams, offering pipeline management, contact tracking, and the ability to scale into the broader Zoho ecosystem as needs grow.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — A moderately priced CRM that small businesses frequently choose for its clean UI, fast implementation, and value relative to more expensive mid-market platforms.

#### **What is the best CRM software for startups?**

Startups need a CRM that can be implemented quickly, scales with growth, and doesn't require a dedicated admin to maintain. These platforms are well-suited for early-stage teams, and you can explore the full [SMB CRM software](https://www.g2.com/categories/crm?segment=small-business) category on G2 for a complete view of top-rated options:

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A popular choice among startups for its free tier, ease of use, and the ability to grow into more advanced sales and marketing automation as the team scales.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Startup founders and small sales teams frequently cite Pipedrive's visual pipeline and quick setup as a practical way to get deal tracking in place immediately.
- [Close](https://www.g2.com/products/close/reviews) — Built specifically for sales-first startups, Close consolidates calling, emailing, and SMS in one interface with a fast onboarding experience and no-bloat feature set.
- [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — Startup users appreciate its low cost and all-in-one approach to managing contacts, automating outreach, and handling support tickets without adding additional tools.

#### **Which CRM software is the most user-friendly for startups?**

Ease of use is critical for lean startup teams where no one has the bandwidth for weeks of onboarding. Among the CRM platforms reviewed, these earn the highest usability marks from small-team users:

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Consistently cited for its visual, drag-and-drop pipeline and minimal learning curve, making it one of the most accessible CRMs for teams adopting their first dedicated sales tool.
- [CRMOne](https://www.g2.com/products/crmone/reviews) — Startup users highlight how quickly their teams got comfortable with the interface, with most reporting same-day or next-day adoption without formal training.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — Praised for a clean, distraction-free interface and a responsive support team that guides new users through setup and configuration challenges.
- [folk](https://www.g2.com/products/folk-folk/reviews) — A CRM built around a modern, Notion-inspired interface that resonates strongly with startup founders and small teams who find traditional CRMs overly complex.

#### **What is the best CRM for small teams in financial services?**

Financial services firms at the small business level need a CRM that can reliably track client accounts, log correspondence, and support compliance-adjacent record-keeping. You can browse the full [small business CRM software](https://www.g2.com/categories/crm?segment=small-business) landscape on G2 to compare options by industry:

- [Maximizer](https://www.g2.com/products/maximizer/reviews) — A CRM used by financial advisors and insurance professionals, valued for its robust contact-to-account lifecycle tracking, task scheduling for renewals, and detailed client record storage.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Widely used in financial services SMBs for managing client outreach, tracking deal pipelines, and aligning sales and marketing communication in a single platform.
- [Close](https://www.g2.com/products/close/reviews) — Used by small financial services sales teams for its speed of entry, multi-channel outreach, and streamlined lead management without unnecessary complexity.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Adopted by small financial services teams for its intuitive pipeline management and integration flexibility with quoting and productivity tools.

#### **What CRM tools are best suited for solo business owners and freelancers?**

Solo operators and freelancers need a CRM that's fast to set up, low-maintenance, and handles the essential tasks of contact management and follow-up without requiring a team to administer it. The following platforms see strong adoption among single-person operations, and you can explore the full [small business CRM](https://www.g2.com/categories/crm?segment=small-business) category for additional options:

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A top pick among freelancers and solo sales professionals for keeping deal pipelines organized without requiring daily admin overhead.
- [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — Built explicitly for solopreneurs and micro-businesses, prioritizing simplicity and a flat-rate pricing model that avoids the per-feature upgrade cycle common in larger platforms.
- [folk](https://www.g2.com/products/folk-folk/reviews) — A modern, lightweight CRM designed around relationship management that resonates strongly with founders and freelancers who rely heavily on LinkedIn and email for outreach.
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — Solo users highlight Nutshell's ease of implementation and task-based reminders as core value drivers for staying organized without dedicated CRM support.

### Enterprise FAQs

#### **What is the best-rated CRM software for tech enterprises?**

Technology enterprises require a CRM with deep customization, scalable architecture, and strong developer ecosystems. These platforms earn the highest marks from enterprise tech buyers, and you can explore the full [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — The market's most recognized enterprise CRM, built for large tech organizations that require custom objects, complex automation, AI-driven sales assistance, and broad ecosystem integrations.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Increasingly adopted by mid-to-large tech companies for its accessible interface, cross-functional deal visibility, and tight alignment between marketing and sales data.
- [Creatio](https://www.g2.com/products/creatio/reviews) — A no-code-first CRM platform valued by enterprise tech teams for its powerful marketing suite, flexible workflow automation, and deep customization without requiring developer resources.
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — An enterprise-grade platform that combines CRM capabilities with ERP, finance, and inventory management, making it a strong fit for tech companies that need unified business operations.

#### **What is the most reliable CRM software tool for enterprises?**

Enterprise buyers prioritize uptime, data integrity, and consistent performance at scale. Among platforms with significant enterprise user bases in this review dataset, the following earn recognition for reliability:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Long the enterprise reliability benchmark, Salesforce is recognized for centralized data management, extensive uptime infrastructure, and a mature ecosystem of support and implementation partners.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise teams frequently cite HubSpot's consistent platform availability, predictable performance, and strong user permissions and admin controls.
- [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise users highlight Creatio's stability across large user deployments, noting its hosted and on-premise options and continuous platform enhancements as drivers of long-term confidence.
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — Trusted by enterprises for housing critical business data across CRM, financials, and operations in a single auditable system, with robust case-based support infrastructure.

#### **What is the best-reviewed CRM software for enterprise app integration?**

Integration depth is a top evaluation criterion for enterprise CRM buyers managing complex tech stacks. These platforms stand out for their integration ecosystems, and you can explore the [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for in-depth comparison:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Salesforce's AppExchange and native API infrastructure make it a top choice for enterprises requiring integration with ERP, marketing, service, and analytics platforms at scale.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise users praise HubSpot's native integrations and marketplace ecosystem for connecting sales data across business intelligence, email, and communication tools.
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — Recognized for strong third-party integrations including Salesforce and Zapier, making it a practical choice for enterprises embedding CRM and marketing automation into broader workflows.
- [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise reviewers highlight Creatio's flexible integration framework and no-code tooling as differentiators for connecting CRM processes with legacy and third-party systems.

#### **What is the best enterprise CRM for customer success teams?**

Customer success functions within enterprise organizations require a CRM layer that goes beyond pipeline management — one that tracks client health, onboarding progress, and renewal timelines. You can browse the full [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for a complete list of top-rated options:

- [Planhat](https://www.g2.com/products/planhat/reviews) — Purpose-built for enterprise customer success teams, Planhat manages the full post-sale lifecycle from onboarding through renewal with health scoring, timeline management, and proactive account planning tools.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise customer success teams use HubSpot for cross-department deal visibility and contact management, particularly in environments where CS and sales operate from shared data.
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Used by enterprise CS teams that need deep customization and integration to map complex customer journeys, connect service records, and track success metrics across accounts.
- [SuperOffice CRM](https://www.g2.com/products/superoffice-crm/reviews) — An enterprise CRM that centralizes account information, customer contracts, and support requests, earning high marks from administrators for its configurability and clean information architecture.

#### **What is the best enterprise CRM with AI capabilities?**

AI functionality in enterprise CRM has moved from differentiator to expectation, spanning predictive analytics, automated outreach, intelligent forecasting, and virtual sales assistants. The following platforms lead on AI maturity within the enterprise segment reviewed here, and you can explore the [enterprise CRM](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for the latest AI feature comparisons:

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Salesforce's native AI layer, Einstein, delivers predictive lead scoring, automated data capture, and conversational AI for enterprise sales teams operating at scale.
- [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise users highlight Creatio's rapidly expanding AI capabilities integrated within its no-code workflow environment, enabling smarter automation without developer dependency.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — HubSpot has embedded AI across email tracking, deal predictions, and content assistance — features enterprise teams are actively incorporating into daily sales workflows.
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — Reviewers in tech-oriented agencies highlight HighLevel's AI voice employee and AI-driven workflow features as a meaningful competitive advantage, particularly for teams managing high volumes of inbound and outbound communication.

### Sources

1. [73+ Sales Statistics To Achieve Business Targets in 2024](https://www.g2.com/articles/sales-statistics), G2
2. G2 reviews data: G2 reviews are sourced from verified software users and factor in satisfaction ratings, market presence, and real-time popularity data. Rankings in this guide are based on an analysis of G2 user reviews published within the last 12 months. For more details, read [G2’s full scoring methodology](https://documentation.g2.com/docs/research-scoring-methodologies).
3. [CRM technology trends](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html), SAP
4. [Keeping Up to Date with CRM Trends in 2025: Here’s What to Expect](https://solutionsmetrix.com/article/top-crm-trends-2024/)​, Solutions Metrix

Last Updated on 04/20/2026

_Written and researched by _[_Blue Bowen_](https://research.g2.com/insights/author/blue-bowen)

_Reviewed and edited by _[_Sinchana Mistry_](https://www.linkedin.com/in/sinchana-mistry95/)