Account-based reporting software provides account-based results metrics, such as percentage of target accounts reached or lead-to-account mapping, to analyze the efficacy of a user’s account-based marketing (ABM) strategy. ABM strategies are useful for a business because they allow marketing teams to expend the most resources on prospects that have a high conversion probability. Account-based reporting tools enable marketing teams to analyze the efficacy of their ABM strategy to ensure they are targeting the correct prospects. They also use this software to inform future ABM strategies. Marketing teams use account-based reporting software to measure the quality of leads generated from their ABM initiatives.
Account-based reporting software is generally implemented in conjunction with other ABM solutions such as marketing account mangement software or marketing account intelligence software. Many account-based reporting tools have some account-based content execution functionality.
To qualify for inclusion in the Account-Based Reporting category, a product must:
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Marketo, an Adobe company, offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.
The Terminus account-based platform provides everything you need to target best-fit accounts, engage them across channels, activate your sales team with actionable insights, and measure ABM success across all your programs. The Account Hub unifies your first- and third-party data to give you a 360-degree view of all your accounts and contacts. Build actionable target account lists, identify engagement gaps, and prioritize your ABM efforts as one team. Easily launch digital advertising campaigns
LeanData’s Lead Management Suite helps companies connect leads to account, route to the right rep, and enable them to do advanced analytics and reporting for running ABM campaigns. More than 300 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo and Cloudera rely on our lead-to-account matching and sophisticated routing to increase pipeline, maximize marketing ROI and close more deals. Enable Salesforce to work smarter with: ● Matching - Match leads to accounts for a 360-view
Engagio is built for marketers, by marketers. As a company, we believe in making our customers successful by providing them with solutions that help them understand, act, and measure account based initiatives. Engagio’s Account Based Marketing Automation Platform enables B2B marketers to successfully execute and measure account-centric programs in one solution. Revenue teams can track which accounts are engaging, where to focus time and resources, and have a shared understanding of program im
Demandbase’s ABM Platform provides the critical foundation that marketers need to execute on ABM effectively. It serves as a single source of truth for managing audiences of target accounts and measuring the progress of those accounts across the entire funnel. The platform allows marketers to manage and segment target account audiences in a centralized location for key ABM campaigns. Upload existing account lists, export from CRM or leverage Artificial Intelligence technology to identify the ac
6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and when.
Infer’s predictive lead scoring platform leverages the power of predictive analytics and big data to help you identify who your perfect buyers are, understand their purchasing behavior and stop wasting time on leads that will never convert. Our platform will give you a 360° view of your customer and their buying journey. With nothing more than an email address, Infer collects thousands of demographic, firmographic and technographic data points. We then use machine learning to build state-of-t
Madison Logic helps B2B companies accelerate growth by finding and engaging with the most influential people within the best accounts throughout the buyer journey. Marketers use our account-based marketing platform to find influencers showing research signals, engage them before and after they self-identify, optimize buyer journeys, and measure results.
RollWorks, a division of AdRoll Group, offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns. Powered by proprietary data and AI, Rollworks’ solutions address the needs of account-based organizations—from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program
Triblio provides a single integrated platform for helping Mid to Large Sized organizations launch & Scale their Account - Based Marketing Efforts. Triblio empowers B2B Marketing Organizations to Unify outbound and inbound marketing with "Sales Plays" to grow revenue with “In target” accounts. Using the Triblio ABM Engagement Platform B2B Marketers are able to… 1. Detect both known and unknown visitors to your website properties. 2. Personalize the Digital Experience including website messag
Jabmo is the ABM platform for global manufacturers. The company provides the whole solution to capture anonymous target account buyer activity and execute personalized account-based marketing programs. Jabmo account-data platform and account sensing technology powers personal and relevant account-based IP Advertising, Retargeting, Website Personalization, Analytics and Sales Enablement. Jabmo integrates with Oracle Marketing Cloud, Marketo, Salesforce Marketing Cloud and Microsoft Dynamics. Glo
Full Circle Insights delivers marketing and sales performance management solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights’ products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insi
Metadata provides a closed-loop account based marketing solution that amplifies your sales pipeline with opt-in demand. Metadata clients include G2 Crowd, Hitachi, Sendosoand many others. Metadata patented technology pulls historical CRM data, enriches it with 3rd part signals to profile your ideal customer (both company and persona) and generate custom targeted audiences. Finally, it orchestrates hundreds of micro-campaigns for pipeline acceleration & net new prospect targeting in a singl
With a clear focus on combining cutting-edge predictive analytics with a full suite of account-based marketing technology and services, MRP Prelytix is powered by the global leader in ultra-high speed data processing Kx, delivering scalable performance and flexibility for high-volume, data-intensive analytics. MRP Prelytix's target audience is midrange to large enterprise customers that serve multiple geographies, lines of business, or industries. These enterprises require a flexible, mature,
Mintigo is a B2B Customer Intelligence Platform, powered by artificial intelligence (AI), that provides a holistic view on where customers are in the buyer’s journey and guides marketing and sales teams on who to target and when to engage. Our self-serve SaaS platform makes it easy for revenue teams to discover their total addressable market, build target audiences around key insights, and orchestrate campaigns at scale. Whether you’re just getting started with ABM, or looking to amplify your g
Lift's proprietary artificial intelligence technology disrupts the traditional data discovery process through bringing to the table the operational excellence of embedding Intelligence directly into Salesforce. The Lift Intelligence Platform uses Go-To-Market rules, team insights, and machine learning to identify the the highest value prospects and customers.
Zeta Hub is an intuitive solution designed for marketers. Creating, launching and measuring lifecycle marketing campaigns is managed in 4 modules: Discover, Design, Deploy and Analyze. Discover: Empower your data in Zeta Hub’s Discover Module. Using the non-technical query tool, data can be leveraged to build customer relationships and improve strategic decision making for your marketing programs. • Access a consolidated 360° view of your customer • Manage business rules & predictive model
Lane Four is a 100% native, account-based lead management app on the Salesforce AppExchange that bridges the gap between marketing automation and Salesforce. Whether you’re running Pardot, Eloqua, Marketo, HubSpot, or another marketing automation system, Lane Four can automate additional key ABM processes—improving operational efficiency, decreasing lead response time, and increasing conversion rates.
AccountJoy is an Account Based Marketing (ABM) tool, backed by big data and machine learning, which assists with focused-marketing to specific sets of accounts (companies) you'd want to target via display advertisements, drip email campaigns, and re-targeting. AccountJoy has a real-time database of over 5 million companies, and 300 million individuals which you can access to filter your target accounts and find decision makers. If your candidates aren't in our database, we'll find them for you
Kwanzoo bridges the gaps among martech, sales tech, and ad tech. It is an Account-Based (ABM) experiences platform for global B2B enterprises that leverages precise targeting and personalization to engage the entire account buying group, not just individual buyers; tracks target accounts and visitors visiting a website or microsite from all traffic sources; arms sales teams with deeper reporting and rich, engaged buyer insights to increase sales; and reaches accounts in various global regions in
The key to unlocking the power of ABM4M is MightySignal's Salesforce Integration. Once you install our Salesforce Integration, you'll have an ongoing record of every account in your target market. As a result, you won't waste time aimlessly searching for customers--you'll always know who they are are which ones are most important. You'll be able to use ABM4M to power all go-to-market functions of your business.
Opensense (formerly SenderGen) delivers beautiful email signatures, on any device . Our email signature management and analytics suite allow the Marketing and Sales teams to: 1) Centrally manage the look & feel of their email signature branding. (No more ugly and unprofessional looking signatures) 2) Insert real-time personalized banners and promotions into the signature. Targeting based on Marketo, Hubspot, Salesforce and more. (Drive whitepaper downloads, video views, and event registrat
With consumerized B2B buyers doing more of their own independent research than ever before, it’s critically important that marketers empower them with the educational content they need to progress forward in their search. PathFactory delivers an on-demand experience for B2B buyers, enabling them with the most relevant information at every step of their unique journey. By allowing buyers to binge-consume content, marketers remove friction and create more qualified leads, faster. Content Insight: