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N.Rich

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118 reviews
  • 2 profiles
  • 8 categories
Average star rating
4.7
Serving customers since
2015
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N.Rich

115 reviews

N.Rich is an agile Account-Based Marketing platform designed to help mid-market and enterprise companies effectively identify, engage, and convert high-value accounts. By leveraging intent data, predictive analytics, and robust advertising capabilities, N.Rich enables businesses to capture demand from active buyers while maintaining brand awareness among potential future customers. Key Features and Functionality: - Ideal Customer Profile Identification: Utilizes historical CRM data to dynamically define and refine target account lists, ensuring marketing efforts are focused on the most promising prospects. - Intent Data and Scoring: Combines first-party and third-party data to detect in-market accounts, allowing for timely and relevant engagement. - Account-Based Advertising: Delivers personalized advertising campaigns tailored to specific accounts, enhancing engagement and conversion rates. - Opportunity Attribution: Provides real-time analytics to measure the impact of marketing activities on revenue, facilitating data-driven decision-making. - Seamless Integrations: Connects with various marketing tools and CRMs, ensuring a cohesive and efficient marketing ecosystem. Primary Value and Solutions: N.Rich addresses the challenges faced by B2B companies in targeting and converting high-value accounts. By offering a comprehensive suite of ABM tools, it enables businesses to: - Capture Active Buyers: Identify and engage the 5% of buyers currently in the market, increasing immediate sales opportunities. - Maintain Brand Awareness: Stay top-of-mind with the remaining 95% of potential buyers, ensuring readiness when they enter the market. - Enhance Sales and Marketing Alignment: Foster collaboration between teams by providing shared insights and data, leading to more effective strategies and higher conversion rates. By integrating N.Rich into their go-to-market strategy, companies can achieve faster revenue growth, improved marketing efficiency, and a stronger competitive position in their industry.

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IntentHub

3 reviews

Intent Hub collects and processes early buyer intent signals from over 1 mln B2B websites, giving one actionable insights into in-market accounts.

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N.Rich Reviews

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Verified User in Computer Software
EC
Verified User in Computer Software
06/03/2026
Validated Reviewer
Verified Current User
Review source: AI Assisted Review

Promising Platform for ABM

I appreciate how N.Rich gives us actionable data s and helps break down account engagement so we can see which prospects are worth prioritizing. The upcoming dashboards and intent reporting features sound promising for aligning sales and marketing, and the support for onboarding and process templates is a big help in reducing manual effort.
Chris C.
CC
Chris C.
06/01/2026
Validated Reviewer
Verified Current User
Review source: AI Assisted Review

The foundation of our ABM motion

What I like best is that N.Rich gives us account-level intent signal we can actually act on, not just a dashboard to admire. The intent data has become the backbone of our entire ABM motion, it's how we identify which target accounts are in-market, and it directly feeds our SDR outbound prioritization so the team is spending time on accounts that are actually showing buying behavior rather than working a static list. That focus has made our outbound far more efficient. Beyond core ABM, the intent data has been flexible enough to power use cases I didn't expect when we started. We've layered N.Rich signals with other data in our stack to build things like competitor renewal-window monitoring, which lets us time outreach around when prospects are most likely to be evaluating alternatives. That kind of composability is rare in intent platforms. The platform also slots cleanly into our existing tech stack and ABM workflows, so the data drives real downstream action, content sequencing, channel orchestration, and SDR routing, instead of sitting in a silo. For a B2B marketing team trying to connect intent to revenue, that end-to-end usefulness is the biggest differentiator.
Verified User in Computer Software
UC
Verified User in Computer Software
05/26/2026
Validated Reviewer
Verified Current User
Review source: Organic

N.Rich Supercharged Our ABM: Higher Pipeline, Smarter Spend, Clear Account Insights

As a Demand Gen Manager, we struggled to run targeted account-based advertising without wasting budget on accounts outside our ICP. Our sales team had a target account list, but we had no practical way to reach those companies with display ads at scale. N.Rich’s account-based advertising platform let us upload our target account lists and run ABM campaigns focused specifically on those companies. The intent data showed us which accounts were actively researching topics related to our solution, so we could prioritise spend toward high-intent accounts instead of spreading budget too broadly. The account analytics dashboard also gives us clear visibility into which accounts are engaging and what stage they’re in. Within the first quarter, we saw a 35% increase in pipeline from target accounts. Our cost per engaged account dropped significantly compared to LinkedIn Ads, and sales now uses the intent signals from N.Rich to prioritise outreach. The integration with HubSpot also means everything fits into our existing workflows and supports the handoff to sales.

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HQ Location:
Helsinki, FI

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@NRICH_ABM

What is N.Rich?

N.Rich is the Agile Account-based GTM Platform best suited for fast-growing mid-market and enterprise companies. It's been recognized in the 0 3 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. It's also part of the LinkedIn Marketing Partner Network. Customers across various industries use N.Rich to reach their revenue goals by discovering and engaging with enterprise buyers over long sales cycles. By combining intent data, predictive analytics and strong advertising capabilities, N.Rich provides the complete solution to drive growth for modern B B teams from fast-growing technology companies to Fortune-500 enterprises.

Details

Year Founded
2015
Website
nrich.io