CallRail Reviews & Product Details

What I like best about CallRail is how it turns mystery into clarity: you finally see which calls, texts, and form leads are actually driving results. Its call tracking feels like having a detective for your marketing,matching conversations to campaigns so you know what’s working (and what isn’t). With conversation insights, easy reporting, and seamless integrations, it makes understanding leads both powerful and surprisingly fun. Review collected by and hosted on G2.com.

Occasional pricing complexity and the learning curve for advanced features. Review collected by and hosted on G2.com.

We use CallRail to track success of our marketing campaigns and it helps us make decisions regarding improving sales and customer service.

I like the market attribution capabilities whereby its easy to determine which campaigns are more effective in generating calls thus we allocate budget appropriately.

It makes it possible to identify source of leads which is critical in decision making regarding budgets.

With CallRail, we have effortlessly improved customer service while increasing sales.

I like AI features of CallRail. We can effortlessly summarize calls and it also handles sentiment analysis. Review collected by and hosted on G2.com.

I have used CallRail long enough without issues. Review collected by and hosted on G2.com.

It helps me drill down and track where our calls are coming from. The insights are powerful, clear, and incredibly helpful to see which campaigns are actually driving conversations. Gives me a much clearer picture of what’s working without a lot of guesswork. Review collected by and hosted on G2.com.

Honestly, can't think of anything I dislike. Some of the more advanced settings take a little time to understand, but once you get used to it, everything flows pretty smoothly. Overall, it’s been a reliable tool for what I need. Review collected by and hosted on G2.com.

I really appreciate all the tracking and reporting features that CallRail offers, along with the customization it provides. It's great to be able to see how many phone calls we've missed, how long the buyers have been on the call, and I can also receive a text transcript of the call to ensure we don’t miss a beat of the conversation. I find the setup pretty easy as well. Review collected by and hosted on G2.com.

I think optimizing the AI voices will come in handy. It's pretty evident that you're talking to AI right now, and I'd like it to be a little bit more human realistic. I also would like a better feature when it comes to forwarding calls through AI. So if someone calls in and they're looking for a certain location, the AI should have the ability to forward the call to the appropriate person. I tried to integrate CallRail with our CRM system, and it did not go smoothly. I feel like there could be a little bit more handholding on the support side of things. Review collected by and hosted on G2.com.

What I appreciate most about CallRail is its ability to help me track all the calls I receive from my various campaigns, including Google Ads and other call sources like my landing pages and Google My Business profile. The dashboard provides all the information I need about calls made to my forwarding numbers, making it easy to monitor and manage my campaigns effectively. Review collected by and hosted on G2.com.

It requires the help of the development team to implement the JavaScript snippet code on the website for the integration. i would have liked it more if this tool were fully self-sufficient, where i dont have to depend on anyone for any integration. Review collected by and hosted on G2.com.

The personal attention I receive from our representative, along with a plan specifically tailored to our needs, has made a significant difference. Choosing CallRail has truly been one of the best decisions for our business. The platform’s ability to track which channels deliver the highest ROI for our clients is unmatched. They consistently release new and improved products, continually enhancing their offerings. We've even established a new policy: if a client is unwilling to use CallRail, they're not a good fit for us. Every one of our clients now uses CallRail, and we have never had a complaint—only excellent results. CallRail has certainly earned our loyalty as customers for life. Review collected by and hosted on G2.com.

The only downside would be not having chosen to partner with CallRail sooner. Review collected by and hosted on G2.com.

As a home services business having a complete record of customer communications is critical. Callrail makes it easy to listen to or review past communications on the computer. It's got the ability to score calls as "Qualified" or "Unqualified" with surprising accuracy which helps when trying to track conversion rates from different sources. More than anything... I love how CallRail stays on the cutting edge of tech. They're constantly trying new features, adding some, updating the app. And functionality is seamless.

Call tracking is an absolute must when running paid ads for a business and CallRail is the best of the several I've tried. Dynamic number swapping for a website is easy to implement and integrate.

I use it every day all day.

Their customer support has been great... but the product is so good that frankly I don't need much support! Review collected by and hosted on G2.com.

Sometimes the app is slow to update when I open it up. It's a very nit-picky complaint but sometimes will have to quit the app and reopen it or manually refresh. Review collected by and hosted on G2.com.

The ability to attribute online leads and calls to the correct media channels and business units. This allows for us to have clear Cost Per Lead/Call and attribute revenue correctly that is tracked from leads/calls going through Call Rail. Set up is quite easy; the walk-through is clear and isn't difficult to follow. Review collected by and hosted on G2.com.

The reporting can be a bit daunting and slow depending on the amount of data being pulled. Review collected by and hosted on G2.com.

Navigating the website and interface is really easy to do. You're never more than 1-2 clicks from where you need to be, all numbers and forms and integrations and spots are also usually clickable so you dob't need to filter through a bunch of pages before getting to where you need to go. I also love that there's so many mini-explainers of what certain things are with the little question marks. Integrations are color coded green with "Active" and it easily shows what's working or what isn't and why, and logging of the calls is done so easily. The sheer breadth of capability one has with utilizing callrail for any call tracking services is IMMENSE. We used it daily on all of our search engine clients. Review collected by and hosted on G2.com.

Implementation is not the easiest, we constantly ran into issues with DNI code installation, number swapping, or disapproved ads due to numbers not match, and there's a learning curve to all the terminology and where everything is at that seems daunting. Luckily Callrail has it set up so brilliantly it's not difficult to find answers most of the time. Many times, it can just be operator error. Review collected by and hosted on G2.com.

CallRail helps me understand where my incoming traffic and leads are coming from so I know where my marketing efforts are really paying off. Implementation and onboarding were smooth and easy, and CallRail integrates with my existing practice management software. Review collected by and hosted on G2.com.

The interface isn't as intuitive as it could be, and probably isn't suited to someone is a beginner tech user. However, their customer service is outstanding, and my rep is always happy to help me make changes or updates as necessary. Review collected by and hosted on G2.com.