CallRail Pricing Overview

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$40/month

$50/month

20% Off

Call Tracking

Starting at $50.00

Per Month

Know which marketing efforts inspired your best leads to call.

Call Tracking + Intelligence

$100.00

Per Month

Transcribe and analyze calls for even greater marketing insights. Everything in Call Tracking, plus Call transcripts and Keyword analysis.

Call Tracking + Form Tracking

$100.00

Per Month

Attribute form submissions as well as calls back to marketing sources. Everything in Call Tracking, plus form tracking and custom form builder.

Call Tracking Complete

$150.00

Per Month

Track, analyze, and optimize calls and forms in one solution. Everything in Call Tracking, plus call transcripts, keyword analysis, form tracking, and custom form builder

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CallRail Pricing Reviews

(2)

Jamie I.

Director

Small-Business (50 or fewer emp.)

10/31/2022

"A Comprehensive Tool for Call Tracking and Marketing Analytics"

5/5

What do you like best about CallRail?

I’ve recently started using the AI-powered features, and they’ve made it much easier to qualify leads and get insights without manually digging through reports. The dashboards feel more intuitive now, and the integration with Google Ads and GA4 has streamlined campaign tracking. I also like how call transcripts are more accurate than before, saving time when reviewing conversations. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

I’d still like to see more flexible pricing options for smaller businesses or seasonal users. While the platform is powerful, sometimes the learning curve with new features is steep and could use better step-by-step guides inside the app. Adding more native integrations (without relying on Zapier) would also be helpful. Review collected by and hosted on G2.com.

What problems is CallRail solving and how is that benefiting you?

CallRail Call Tracking is solving the problem of not being able to track which marketing tactics are bringing in business. By tracking all calls, texts, and web form submissions, you can see which marketing efforts are most successful in driving leads and sales. Additionally, the data collected by CallRail can be used to measure and report on things like paid search and print ads. Review collected by and hosted on G2.com.

Brandon D.

COO

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/16/2025

"CallRail Is Solid, But It’s Starting to Feel Limiting"

2.5/5

What do you like best about CallRail?

CallRail has been a reliable platform for basic call tracking. It’s easy to set up, works well with Google Ads, and does a good job of helping you understand which marketing sources are driving phone calls. The interface is straightforward, and for a long time, it was our standard go-to for tracking calls across multiple client accounts. It also integrates well with a number of CRM and marketing tools, which is helpful when trying to keep everything connected. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

Over time, I’ve started to feel like CallRail just doesn’t go far enough for what we need. The more advanced features — like call scoring, keyword tracking, and deeper conversation insights — are locked behind higher-tier plans. You get the basics on the entry-level plan, but to really get value out of it for campaign optimization or client reporting, you have to upgrade, which adds up quickly when managing multiple accounts.

It also lacks flexibility in how calls are graded or filtered. There’s not a great way to separate high-quality leads from spam or short calls unless you’re doing it manually. That makes it harder to train ad platforms with good data. And while they’ve added some AI features, they’re not as mature or as useful as what I’ve seen on other platforms.

CallRail still does its job, but I’ve found myself looking elsewhere when I need more insight, flexibility, or privacy controls. Review collected by and hosted on G2.com.

What problems is CallRail solving and how is that benefiting you?

CallRail helps solve the basic problem of not knowing where phone calls are coming from. It gives us visibility into which marketing channels are driving calls — whether that’s Google Ads, Facebook, or organic search — and that’s been really helpful for campaign reporting and understanding ROI.

It also helps us manage multiple numbers across client accounts, so we can keep everything organized without having to guess which campaigns are working. For smaller or less complex clients, it’s a solid way to track performance without a heavy lift.

The benefit is mostly in having a reliable call tracking system that integrates with our ad platforms and analytics tools. It gives us enough insight to show clients which efforts are generating calls, and that’s been valuable in justifying ad spend or tweaking campaigns when needed.

That said, once you start needing deeper insights — like lead quality scoring, AI summaries, or better filtering — it starts to fall short unless you’re on a more expensive plan. So it works well for the basics, but it’s not as flexible or intelligent as I’d like for more advanced needs. Review collected by and hosted on G2.com.