CallRail Features
Phone Number Management (3)
Local Phone Numbers
558 reviewers of CallRail have provided feedback on this feature.
Generate phone numbers native to a target location
Toll-Free Numbers
This feature was mentioned in 456 CallRail reviews.
Create toll free numbers for tracking purposes
Port Existing Numbers
Based on 388 CallRail reviews.
Transfer existing numbers into the call tracking system
Tracking (3)
Visitor & Keyword Tracking
511 reviewers of CallRail have provided feedback on this feature.
Record which campaigns and landing pages are converting into phone calls
Dynamic Number Insertion
Based on 495 CallRail reviews.
Assign a unique tracking number to each visitor
Multi-Channel Call Attribution
As reported in 427 CallRail reviews.
Decipher which marketing channels are converting and most effective
Call Routing (3)
IVR
As reported in 350 CallRail reviews.
Direct a phone call without the need for a human representative, but instead a voice responder
Call Scheduling
As reported in 319 CallRail reviews.
Route calls based on the time of the day to reach the proper representative
Geo-Routing
As reported in 300 CallRail reviews.
Route calls based on location to reach the proper representative
Analytics (6)
Call Data
As reported in 558 CallRail reviews.
Provide the representative with caller data upon receiving a phone call
Call Recording
This feature was mentioned in 545 CallRail reviews.
Offer the ability to capture and replay a conversation for further information
Advanced Reporting
This feature was mentioned in 492 CallRail reviews.
Prepare detailed reports regarding call data by source, keyword, or landing page
Conversation Intelligence
This feature was mentioned in 302 CallRail reviews.
Uses machine learning to analyze conversations and optimize call performance
Export/Import
Based on 204 CallRail reviews and verified by the G2 Product R&D team.
Exports and imports lead data to and from various formats like plain text, spreadsheets, etc.
Reporting
Based on 226 CallRail reviews and verified by the G2 Product R&D team.
Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc.
Communication (5)
Pop-up Chat
Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives.
Notifications
Delivers notifications to both sides of the conversation.
Targeted Emails
Sends automated emails to further engage clients and potential clients.
In-App Messaging
Allows for live chat to be enabled within the app for customer help.
Co-Browsing
Allows agents to join a customer's browser session and navigate through the website with them.
Internal Use (6)
Customization
As reported in 22 CallRail reviews.
Allows users to customize chat colors, text, logos, and branding.
Conversation Archiving
Archives conversations in a separate location for later reference.
Lead Development
Enables employees to denote potential customers.
Knowledge Base
Establishes a knowledge base for employee reference during conversations.
Team Inbox
Provides a central location for help requests, helping employees respond sooner.
Customer Profiles
Allows for the creation of profiles for contacts and customers.
Marketing Operations (6)
ROI Tracking
Based on 196 CallRail reviews.
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
As reported in 210 CallRail reviews.
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
187 reviewers of CallRail have provided feedback on this feature.
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 197 CallRail reviews.
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Based on 176 CallRail reviews.
Includes features for budgeting, forecasting, and managing marketing investments
White Label
As reported in 150 CallRail reviews.
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (4)
Campaign Insights
196 reviewers of CallRail have provided feedback on this feature.
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
As reported in 226 CallRail reviews.
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
As reported in 177 CallRail reviews.
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 195 CallRail reviews.
Collects marketing campaign performance data across multiple channels
Calling (5)
Record Calls
As reported in 43 CallRail reviews.
Records calls for future reference.
Generate Location
40 reviewers of CallRail have provided feedback on this feature.
Generates an area code local to where the user is calling to increase likelihood of pick-up.
Call Types
This feature was mentioned in 42 CallRail reviews.
Allows users to perform calls from their preferred device, whether laptop, desktop, mobile or otherwise.
Click-to-Call
40 reviewers of CallRail have provided feedback on this feature.
Gathers contacts from integrated tools, allowing users to call with one click.
Auto Dialer
Has auto-dialing or predictive dialing functionality.
Contacts (3)
Personalization
This feature was mentioned in 42 CallRail reviews.
Retains a log of extraneous contact information such as timezone and contact engagement.
Information Locater
As reported in 43 CallRail reviews.
Finds and opens saved contact information for reference at the time of a new call.
Record Prospect Data
40 reviewers of CallRail have provided feedback on this feature.
Allows users to denote which contacts they believe are prospective customers.
Insights (6)
Notes
As reported in 42 CallRail reviews.
Allows users to take notes during or after the call for future reference.
Daily Summary
This feature was mentioned in 42 CallRail reviews.
Delivers users a daily summary of activity.
Automated Voicemails
As reported in 39 CallRail reviews.
Sends automated voicemails to prospective clients who fail to answer.
Automated Emails
Based on 36 CallRail reviews.
Sends automated emails to increase engagement with prospective clients.
Sorts Prospects
This feature was mentioned in 36 CallRail reviews.
Organizes contacts based on probability of success.
Automated Note Taking
This feature was mentioned in 10 CallRail reviews.
Automatically transcribes and summarizes meeting discussions.
Lead Facilitation (4)
Customer-facing Chatbot
Offers a chatbot to initiate and carryout inital conversations with prospects and leads.
Lead Qualification
Automatically calculates which leads are the most likely to become a customer.
Lead Follow-up
Automatically contacts all leads.
Meeting Scheduling
Utilizes natural language processing to set up meetings.
Organization (3)
Opportunity and Pipeline Management
Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.
Data Entry
Automates the entry of collected data.
Integrations / APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Performance Analysis (2)
Coaching
Provides real-time coaching to sales representatives.
Peformance Tracking
Tracks and analyzes sales representative performance.
Sales Analysis (2)
ROI Forecasting
Measure return on investment and leverage data to predict profitability of future projects.
Sales Forecasting
Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.
Call Analytics (4)
Call Recording
Based on 186 CallRail reviews and verified by the G2 Product R&D team.
Records sales calls and facilitates playback
Machine Learning
Based on 137 CallRail reviews and verified by the G2 Product R&D team.
Utilizes machine learning technology to analyze recorded sales calls
Call Analysis
Based on 162 CallRail reviews and verified by the G2 Product R&D team.
Analyzes or facilitates the analysis of recorded and stored sales calls for insight
Lead Qualification
Based on 169 CallRail reviews and verified by the G2 Product R&D team.
Leverages analytics to qualify and score calls in real time
Agent Performance Management (3)
Customer Scoring
Based on 146 CallRail reviews and verified by the G2 Product R&D team.
Leverages technology to rate or "read" recordings to determine the impact of sales calls
Speech-to-Text
Based on 147 CallRail reviews and verified by the G2 Product R&D team.
Transcribes sales calls from speech to text
Artificial Intelligence
Based on 138 CallRail reviews and verified by the G2 Product R&D team.
Utilizes artificial intelligence technology to discover insights within recorded sales calls
Channels (5)
Voice
Based on 80 CallRail reviews.
Provides voice call functionality.
Social
As reported in 56 CallRail reviews.
Provides an interface for one or more social media channels.
Web Chat
This feature was mentioned in 55 CallRail reviews.
Includes or integrates with live chat initiaited from the company's web site.
Mobile SMS
This feature was mentioned in 68 CallRail reviews.
Accepts contacts initiated through SMS or other mobile text functions.
Email
63 reviewers of CallRail have provided feedback on this feature.
Allows CSRs to receive and answer customer emails.
Functions (7)
Session Routing
66 reviewers of CallRail have provided feedback on this feature.
Route calls to the most appropriate agent according to a series of factors, including the time of day, customer priority, IVR outcomes, and skill-based routing (SBR). Voicemails can be routed to agents during quiet call periods.
Session Queuing
As reported in 61 CallRail reviews.
Callers can be routed to a queue or placed on hold until an agent becomes available.
Concurrent Calling
58 reviewers of CallRail have provided feedback on this feature.
Place a large or unlimited volume of calls simultaneously without diminishing the call quality.
Speech Analytics
62 reviewers of CallRail have provided feedback on this feature.
Provides some level of analytics based on keywords and vocal tones.
IVR
59 reviewers of CallRail have provided feedback on this feature.
Includes an interactive phone menu.
Inbound Screen Pop
Based on 56 CallRail reviews.
Populates CSR's screen with available customer data.
Persistent Data
57 reviewers of CallRail have provided feedback on this feature.
Maintains and shares information across channels and agents as the case progresses.
Attribution Modeling (6)
Single-Touch Attribution
Based on 199 CallRail reviews and verified by the G2 Product R&D team.
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution
Based on 172 CallRail reviews and verified by the G2 Product R&D team.
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
Based on 140 CallRail reviews and verified by the G2 Product R&D team.
Uses machine learning to create an attribution model.
Cross-Device Attribution
Based on 147 CallRail reviews and verified by the G2 Product R&D team.
Tracks customer interactions across mobile and desktop.
Offline Attribution
Based on 161 CallRail reviews and verified by the G2 Product R&D team.
Allows users to track touchpoints through offline channels, such as events.
Custom Attribution
Based on 144 CallRail reviews and verified by the G2 Product R&D team.
Allows the user to create a custom attribution model.
Marketing (4)
B2B Attribution
Based on 157 CallRail reviews and verified by the G2 Product R&D team.
Provides features for B2B marketers.
B2C Attribution
Based on 163 CallRail reviews and verified by the G2 Product R&D team.
Provides features for B2C marketers.
Marketing Channels
Based on 204 CallRail reviews and verified by the G2 Product R&D team.
Enables marketers to track multiple marketing channels.
Integrations
Based on 201 CallRail reviews and verified by the G2 Product R&D team.
Integrates with other sales, marketing, and advertising software.
Reporting (3)
Dashboards
Based on 242 CallRail reviews and verified by the G2 Product R&D team.
Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
Based on 229 CallRail reviews and verified by the G2 Product R&D team.
Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
Based on 205 CallRail reviews and verified by the G2 Product R&D team.
Allows users to build custom reports.
Administrative (4)
Session Summary Notes
As reported in 68 CallRail reviews.
Provide agents with notes or context information about a call. These notes can include information such as caller disposition or contact history.
Administrator Access
This feature was mentioned in 77 CallRail reviews.
Manage call records and agent tasks through administrative features. Provide agents with guidance during live calls, and interrupt calls with call barging to ensure customer satisfaction, if necessary.
Reporting & Dashboards
As reported in 79 CallRail reviews.
Report on historical or real-time call center performance metrics, and access data through highly visual dashboards.
Session Recording
Based on 72 CallRail reviews.
Keeps records of agent-customer sessions for purposes of coaching, quality assurance, or regulatory purposes.
Administration (3)
Martech Integrations
Based on 261 CallRail reviews.
Integrates with marketing software such as CRM, marketing automation, and digital advertising to measure and optimize the customer journey across channels
Privacy, Security, and Compliance
As reported in 303 CallRail reviews.
Helps companies ensure they comply with industry-specific standards for data management and privacy, such as PII, PCI, HIPAA, and GDPR
Performance and Reliability
Based on 357 CallRail reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took
Lead Monitoring (3)
Features
Based on 208 CallRail reviews and verified by the G2 Product R&D team.
Provides features to create and manage lists of potential customers
Performance
Based on 217 CallRail reviews and verified by the G2 Product R&D team.
Monitors form’s performance and contribution to the sales pipeline
Identification
Based on 212 CallRail reviews and verified by the G2 Product R&D team.
Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page
Data Capture (4)
Mobile
Based on 210 CallRail reviews and verified by the G2 Product R&D team.
Records leads using different types of devices
Websites
Based on 210 CallRail reviews and verified by the G2 Product R&D team.
Captures form submissions from existing forms on websites or landing pages
Social Media
Based on 174 CallRail reviews and verified by the G2 Product R&D team.
Captures leads across social media channels
Data
Based on 211 CallRail reviews and verified by the G2 Product R&D team.
Captures measurable, real customer data gathered directly from a website
Customization (7)
Forms
Based on 167 CallRail reviews and verified by the G2 Product R&D team.
Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter
Personalization
Based on 173 CallRail reviews and verified by the G2 Product R&D team.
Changes colors, calls to action, or form length to personalize lead capture
Templates
Based on 162 CallRail reviews and verified by the G2 Product R&D team.
Provides pre-configured templates that can be customized by users
Integration
Based on 198 CallRail reviews and verified by the G2 Product R&D team.
Integrates with sales and marketing software solutions to transfer lead data between them
Custom Fields
As reported in 12 CallRail reviews.
Allows users to add custom fields to forms that aren't already on the templates
Conditional Logic
12 reviewers of CallRail have provided feedback on this feature.
Enables forms to hide or show certain fields based on respondents' answers
Design
Based on 12 CallRail reviews.
Gives users the ability to customize the design of forms (e.g. logo, brand colors, fonts, etc.)
Additional Functionality (3)
Embedded Forms
Based on 12 CallRail reviews.
Enables forms to be embedded onto a website without having to create code from scratch
Notifications
This feature was mentioned in 12 CallRail reviews.
Sends notifications when a completed form is recieved
Mobile Forms
This feature was mentioned in 11 CallRail reviews.
Allows users to build, distribute and access forms from a mobile device
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Voice Recognition - AI Voice Assistants (1)
Voice Recognition
Helps in understanding different accents, dialects, and speech patterns.
Speech Synthesis - AI Voice Assistants (3)
Speech Synthesis
Helps to generate human-like speech responses.
Customizable speech
Provides customizable speech speed and intonation.
Multiple voice actions
Provides multiple voice options like gender, tone and style.
Security and privacy - AI Voice Assistants (1)
Encrypted communication
Allows communications to be secure and authenticated.
Compatibility - AI Voice Assistants (1)
Cross platform compatibility
Aids in syncing with multiple devices.
Agentic AI - Inbound Call Tracking (3)
Autonomous Task Execution
This feature was mentioned in 52 CallRail reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 54 CallRail reviews.
Works across multiple software systems or databases
Proactive Assistance
This feature was mentioned in 53 CallRail reviews.
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
This feature was mentioned in 24 CallRail reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 26 CallRail reviews.
Works across multiple software systems or databases
Proactive Assistance
As reported in 23 CallRail reviews.
Anticipates needs and offers suggestions without prompting
Agentic AI - Lead Capture (2)
Cross-system Integration
As reported in 22 CallRail reviews.
Works across multiple software systems or databases
Proactive Assistance
This feature was mentioned in 21 CallRail reviews.
Anticipates needs and offers suggestions without prompting
Agentic AI - Attribution (4)
Autonomous Task Execution
Based on 11 CallRail reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 12 CallRail reviews.
Works across multiple software systems or databases
Natural Language Interaction
14 reviewers of CallRail have provided feedback on this feature.
Engages in human-like conversation for task delegation
Proactive Assistance
As reported in 11 CallRail reviews.
Anticipates needs and offers suggestions without prompting
Agentic AI - Contact Center (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Outbound Call Tracking (2)
Autonomous Task Execution
This feature was mentioned in 10 CallRail reviews.
Capability to perform complex tasks without constant human input
Natural Language Interaction
Based on 10 CallRail reviews.
Engages in human-like conversation for task delegation
Agentic AI - AI Sales Assistant (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Conversation Intelligence (7)
Autonomous Task Execution
This feature was mentioned in 15 CallRail reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
15 reviewers of CallRail have provided feedback on this feature.
Ability to break down and plan multi-step processes
Cross-system Integration
Based on 15 CallRail reviews.
Works across multiple software systems or databases
Adaptive Learning
Based on 15 CallRail reviews.
Improves performance based on feedback and experience
Natural Language Interaction
Based on 15 CallRail reviews.
Engages in human-like conversation for task delegation
Proactive Assistance
15 reviewers of CallRail have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 15 CallRail reviews.
Makes informed choices based on available data and objectives




