--- title: CallRail Reviews meta_title: 'CallRail Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1831 reviews by the users' company size, role or industry to find out how CallRail works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1831 scale: '5' date_modified: '2026-07-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CallRail Reviews **Vendor:** CallRail **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,831 ## About CallRail CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7. ## CallRail Pros & Cons **What users like:** - Users appreciate the **ease of use** of CallRail, which simplifies call management and improves tracking efficiency. (122 reviews) - Users appreciate the **ease of use and effective tracking features** of CallRail, enhancing call management and campaign visibility. (109 reviews) - Users value the **detailed call tracking** capabilities of CallRail, providing clear insights into effective marketing campaigns. (99 reviews) - Users love the **insightful tracking capabilities** of CallRail, enabling clear campaign analysis and improved marketing strategies. (82 reviews) - Users value the **attribution accuracy** of CallRail, which effectively links calls to specific marketing efforts for better insights. (69 reviews) - Users value the **call recording features** of CallRail, enhancing customer satisfaction and offering seamless communication tools. (69 reviews) - Analytics (59 reviews) - Tracking Ease (58 reviews) - Easy Setup (55 reviews) - Integrations (51 reviews) **What users dislike:** - Users find the lack of **group text messaging and outbound call recording** frustrating and limiting for their needs. (33 reviews) - Users experience **integration issues** with CallRail, particularly with niche CRMs and patient management software connections. (30 reviews) - Users find the **learning curve steep** due to unclear navigation and insufficient support for less common features. (26 reviews) - Users experience **call issues** with delays in call reflections and unhelpful customer support during integration challenges. (25 reviews) - Users often face **number issues** , including spam calls and concerns about billing based on call minutes. (25 reviews) - Limited Integration (23 reviews) - Users find CallRail's **expensive pricing** adds up quickly, making it challenging to justify combined costs with other services. (22 reviews) - Users find the **interface complex** , posing challenges for beginners and requiring time to learn menus and options. (20 reviews) - Poor Call Support (17 reviews) - Tracking Issues (17 reviews) ## CallRail Reviews ### 1. Effortless Call Tracking with Customization Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Theju S. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about CallRail?** I like CallRail for its call tracking capabilities, which help me manage multiple accounts and determine the quality of calls. I find it incredibly valuable for optimizing campaigns based on call quality. The quality check feature, along with the ability to download data for reports, is a big part of why I value CallRail. The call recordings and easy access to call logs allow me to quickly review whether the leads are qualified, instead of relying solely on form submissions and call counts. It helps me identify spam, listen to quality calls, and spot trends. I also appreciate the ease of setup; it was really straightforward without any brainstorming needed. **What do you dislike about CallRail?** Customizing reports for multiple accounts or combining different data points can be limited. More advanced filtering and dashboard customization would help. **What problems is CallRail solving and how is that benefiting you?** I use CallRail for call tracking to determine call quality, optimizing campaigns, training clients, and improving communication. It allows quick review of qualified leads, identifies spam, spots trends with call recordings and logs, and helps with quality checks and data downloads for reporting. ### 2. CallRail Makes ROI Tracking Effortless with Time-Saving AI Call Summaries **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** As an advertiser, CallRail helps me prove ROI to my customers by pinpointing the exact time a lead arrived, what that lead is worth, and attributes it to the exact marketing channel. I particularly like the AI function of it summarising calls, this saves me a lot of time. Their support team is also very good. **What do you dislike about CallRail?** Getting set up and making sure everything is working is a tiny bit clunky and difficult to understand with the pooling system. **What problems is CallRail solving and how is that benefiting you?** CallRail is helping me eliminate wasted ad spend on low value conversions through Google Ads. It allows me to see the customer journey end to end and focus on lead quality. ### 3. Constant Improvements, Fair Pricing, and Handy AI Phone Answering **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** They’re constantly adding new features and continuing to improve. Beyond the basic tracking, I really like the new AI that answers phones when we’re not in the office, and I’m also excited to try the new AI chatbot. Overall, I feel the pricing is fair, and the interface is user-friendly and easy to navigate. **What do you dislike about CallRail?** I can't think of anything that I didn't like **What problems is CallRail solving and how is that benefiting you?** As a marketer, I really appreciate being able to track the customer journey and review analytics directly within the app. It makes my job easier Also, when I need to pick up a call, the transcript is a big help—especially for accurately noting down customer information. ### 4. Robust, Yet Easy-to-Use Call Tracking with Blazing-Fast Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about CallRail?** CallRail helps close the loop on leads and sales for our clients whose tools or systems in place can't. It has done wonders for performance attribution for advertising efforts, both for helping us show value to our clients and our clients to their internal teams. The platform is so simple to use yet robust in features. Integrates cleanly with Google Ads, GA4. Meta Ads, and other platforms. Pricing is fair for businesses and scales however needed. Support is blazing fast and always kind and friendly (probably my favorite thing about CallRail). We've tried several other call tracking platforms over the years and they just don't compare. **What do you dislike about CallRail?** Most of what I "dislike" are just small things that could polish off the experience. The newest AI features, while great in theory, don't always function as hoped. There are also some limitations on logic options for keyword "spotting" automation, which limits its reliability. Also, the form tracking feature, which is great overall, isn't compatible with some native form types nor gives custom options to track them. Would also like to be able to customize the names of the events that are sent into ad platforms. **What problems is CallRail solving and how is that benefiting you?** The main issues that CallRail is solving for most of our clients is attribution of calls to specific sources and being able to review/evaluate quality of phone call and form activity. With these insights we're able to know how to change our marketing strategies and increase budgets overall. ### 5. 24/7 Easy Dashboard Access with Scalable, Efficient Pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Mary H. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** The ability to access calls, texts, and data reporting in an easy to use dashboard 24/7 for my network of franchise owners. The pricing is kept efficient as I scale our network and add marketing value to my owners. **What do you dislike about CallRail?** I have not experienced anything with the product that would need to be addressed **What problems is CallRail solving and how is that benefiting you?** Transparency to my entire network of franchise owners and capture rates which drives growth for our business ### 6. Reliable Call Tracking and Reporting That Boosts Lead Visibility **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2026 **What do you like best about CallRail?** CallRail is easy to use, integrates well with our CRM, and makes it simple to track property inquiries, rental requests, and service calls. The reporting, call recordings, and AI-powered transcripts help us measure marketing ROI and improve customer handling. **What do you dislike about CallRail?** The pricing can add up as usage grows, and some advanced reporting and workflow customization options are limited. We'd also like deeper AI insights and more integrations with real estate-specific platforms. **What problems is CallRail solving and how is that benefiting you?** CallRail helps us identify which marketing channels drive qualified real estate leads, route calls to the right teams, and monitor call quality. This has improved lead attribution, reduced missed opportunities, and helped optimize our marketing spend. ### 7. Everything a business needs plus more **Rating:** 5.0/5.0 stars **Reviewed by:** Joyce G. | Manager, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about CallRail?** I find CallRail valuable for tracking incoming calls to see where they're coming from, like social media, website, office, car logo or Google search, which helps us know the location of the call and who's calling. I appreciate the call recording feature because it allows us to review calls later if we have any questions about what was said, or if we needed to take better notes. They have mobile pp which is so easy to use on the go. It's also helpful that we can listen to calls to double-check our messages. I enjoyed the notifications and being able to reply easily. Handling text messages and voicemails with CallRail is very easy on desk top or mobile app. I like that from the moment the phone rings, the caller is informed that the call is being recorded, and we get to personalize the call flow. It's great that we can personalize the caller's experience by choosing to leave a personal or automated message. The initial setup was amazing, really easy to use and navigate. **What do you dislike about CallRail?** I don't have any dislikes. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to track call sources from social media and searches. It records calls, so I can review them for clarity or better note-taking. We can personalize call handling and simplify replying to notifications, texts, and voicemails effectively. ### 8. Easy Call Routing, Needs Email Template Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Balmert, P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about CallRail?** I like how it's very simple to create a new toll-free number and swap it for a number from our call groups. This helps us easily create new toll-free numbers that we can route to our sales team so they can take any unknown calls and help any of our off-center clients. Also, the initial setup with CallRail was overall very easy and pretty quick. **What do you dislike about CallRail?** The emails that go out from Voice Assist in CallRail could be improved. When trying to configure the routing and generation of leads from missed calls, the templates used don't necessarily allow for pulling every single field from the email body. I think they should just rerun the template and ensure all the fields on the email are accurately ported over. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to create toll-free numbers and route calls to sales reps. It helps analyze metrics for marketing and solve call routing issues. ### 9. Effortless Call Tracking, Powerful IVR Features **Rating:** 5.0/5.0 stars **Reviewed by:** Ben H. | Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I like that CallRail is really useful for tracking calls by source and campaign, which helps in making business decisions about marketing and analyzing performance. I find the reporting suite to be great, providing a clear breakdown of call sources, and I appreciate the ease with which I can create and edit numbers, as there's always plenty available. The IVR feature is a standout for me, as it allows an order-based assignment system for sales calls, ensuring fairness among salespeople, and it's the only solution that has worked for us. The ease of use makes everything straightforward, and the initial setup was described as 'easy as pie'. **What do you dislike about CallRail?** It would be easier to take the data within CallRail and layer it on top of our Google Analytics and into our CRM. HubSpot integration, API with Odoo, AI features to import CallRail data and GA4 data and see trendlines, etc. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to track call sources and campaign performance, helping us optimize spending. It provides clear call data breakdowns, and the IVR feature ensures fair sales call distribution. The reporting suite and ease of use are standout benefits. ### 10. Efficient Call Management with Exceptional Support **Rating:** 4.0/5.0 stars **Reviewed by:** Adama O. | Director of Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I like CallRail for its simplicity. Once you understand the basic process of how the system works, it's very easy to set up and manage. I find customer service to be top-notch, which has been very valuable for us. Anytime we have issues, CallRail's customer service is quick to resolve them, saving us time, effort, and frustration. This is crucial because problems with the business phone lines can lead to missed calls and opportunities. I appreciate being able to quickly redirect phone calls when a staff member is unavailable, and the flexibility it offers in handling coverage and routing. **What do you dislike about CallRail?** I wish there was better reporting for individual phone lines. Right now, the reports only show incoming calls at a company level, but it would be helpful to track calls at the extension level. Knowing whether calls are answered or go to voicemail for different extensions would help us improve our staff's response time. **What problems is CallRail solving and how is that benefiting you?** CallRail helps us manage calls virtually, redirect calls if staff are unavailable, and offers flexible coverage for 24/7 client availability. It has eliminated the need for an advanced phone call managing system. ### 11. Boosted Call Quality and Ad Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Steve B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I really like CallRail's flexibility. The call summaries, the sentiments, the tagging, and the workflows all contribute to making it a pretty good platform that works really well. The AI summaries have been fantastic for figuring out what the client's biggest problems are, which helps us improve ad copy and landing page copy, thereby improving conversion rates and click-through rates. We use it across multiple clients, and it's been a really awesome system. **What do you dislike about CallRail?** One of the issues that I have with CallRail is exporting reports. Sometimes, it gets stuck, and then I can't actually request a new Excel or CSV export until the original one has timed out. Sometimes that can take hours. Sometimes that can take minutes. The workaround I've made is just, any summary or any report that I want on a regular basis, I just have it scheduled, and it emails it to me. But it has been a little frustrating over time. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to improve call quality, analyze client issues with AI summaries, and enhance ad copy and landing pages. It boosts conversion rates and works efficiently across clients. ### 12. Crucial for Tracking Offline Leads with GCLID and Campaign Parameters **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2026 **What do you like best about CallRail?** Tracks all forms and calls with Google click id (gclid) and campaign parameters, it has made it crucial for my clients to tag offline leads/sales for internal tracking and upload back to Google Ads. It's also very affordable. **What do you dislike about CallRail?** Data should be kept for more than 26 months and also the gclid is not manually extracted from forms (unlike for Calls). Also sometimes there are drops in capturing the campaign parameters. **What problems is CallRail solving and how is that benefiting you?** Tracks all forms and calls with Google click id (gclid) and campaign parameters, it has made it crucial for my clients to tag offline leads/sales for internal tracking and upload back to Google Ads. ### 13. Enhances Call Tracking with Valuable Visibility **Rating:** 4.0/5.0 stars **Reviewed by:** Demian D. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I like the call whispering feature in CallRail as it helps us attribute results to the stakeholders involved with the BDC or attending the calls. It also provides additional visibility on the calls that we're driving as an agency. Setting up CallRail was fairly easy, and we use it quite often, with over 500 tracking numbers in use. **What do you dislike about CallRail?** We haven't really been able to use the attribution feature to its full potential, especially when it comes to form tracking. Since the setups are typically separate from the call tracking. So we mainly use it for call tracking at this point, but we would like to explore its functionality for a deep measurement later. **What problems is CallRail solving and how is that benefiting you?** CallRail gives me visibility on where calls are coming from and shows call quality through call duration and recordings. The call whispering feature provides extra visibility and helps attribute results to stakeholders involved in calls. ### 14. Solves Attribution Challenges for my Clients **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin A. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** It genuinely helps solve a real digital marketing problem: attribution. **What do you dislike about CallRail?** It’s a bit complicated to set up, or at least there’s a learning curve, and it took me some time to figure out how to do it properly. It’s also fairly expensive. **What problems is CallRail solving and how is that benefiting you?** It adds another service I can offer through my digital marketing agency, and it helps me solve a digital marketing problem for my clients. ### 15. Simple Setup, Powerful Call Tracking, and Responsive Support **Rating:** 4.5/5.0 stars **Reviewed by:** SAURABH B. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about CallRail?** CallRail has a simple UI and a quick setup, which keeps things easy for me as a user. It offers one of the best call-tracking services, and it helps create analysis around which ads are driving business. APIs are available for custom integrations, and the support team is responsive and helpful. AI can also help with in-call transcription and keyword tracking. **What do you dislike about CallRail?** Advance features are slightly hard to find. There are integration limitations with some connectors. Occasionally, there are call delays, and there can also be issues with spam calls. Pricing is usage-based, so it can get expensive as you scale. **What problems is CallRail solving and how is that benefiting you?** I was facing issues tracking missed phone call data from other apps. I could track clicks, but not the calls. With this, it tracks every call and link, so I know exactly which campaign is generating real customers. ### 16. Empowers Call Tracking with Slight A.I. Transcription Challenges **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I use CallRail for tracking and reviewing calls for our client accounts. I like tracking calls back to campaigns and listening to call recordings. The ability to tag and qualify calls is really helpful. These features make CallRail valuable for ensuring we're reaching our intended target audience and, if not, understanding who we are reaching and possibly why. Additionally, the initial setup of CallRail was fairly simple. **What do you dislike about CallRail?** I find the A.I. transcription struggles to accurately capture what's being said, especially with unclear enunciation, background noise, or accents. This places the onus on me to review and qualify calls myself. I also wish CallRail could automatically distinguish between a great and good lead, which would be a major benefit. **What problems is CallRail solving and how is that benefiting you?** CallRail helps us track and review calls, ensuring we reach our target audience. It verifies call relevance to clients' businesses and tags and qualifies calls for better understanding. ### 17. Empowers Call Tracking with AI Insights but Setup Could Be Smoother **Rating:** 4.5/5.0 stars **Reviewed by:** Grant C. | Agency Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I like CallRail for the AI features and its ease of use after setup. The AI call summary feature is really good and helps us stay on the same page with lead validity and buyer intent. I also appreciate that the pricing and features offered by CallRail are better compared to what we previously used. **What do you dislike about CallRail?** The setup is clunky, and navigating the features could be easier or less convoluted. It feels confusing to navigate the system when trying to find things. **What problems is CallRail solving and how is that benefiting you?** CallRail provides call transparency and tracking, helping with lead validity and buyer intent. Its AI features are good for keeping everyone on the same page. ### 18. Peace of Mind: Captures Key Client Details While You Focus on the Conversation **Rating:** 5.0/5.0 stars **Reviewed by:** London North O. | Centre Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** I like how I can trust it to collect key information while I talk to a client. It give me peace of mind to focus on the conversation knowing that if there is a detail I missed in my notes, there is a safety net. **What do you dislike about CallRail?** It doesn't always record details on outgoing calls when calling through the app. **What problems is CallRail solving and how is that benefiting you?** Lead capture and nurture ### 19. Effortless Tracking and Integration, Despite High Cost **Rating:** 4.5/5.0 stars **Reviewed by:** Bethany R. | Director of Marketing , Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2026 **What do you like best about CallRail?** I like that CallRail allows us to have full control over our tracking numbers. I appreciate the integration with other vendors and the ease of access for our partners, which makes it easier for our Google Ads team to monitor performance and listen to calls. Also, the initial setup was easy, which was a big plus for us. **What do you dislike about CallRail?** Cost is high. A lot of our vendors provide free tracking numbers **What problems is CallRail solving and how is that benefiting you?** CallRail lets us control tracking numbers, integrates well with vendors, and makes it simple for partners to access our account and monitor Google Ads performance, unlike our previous CRM tool. ### 20. CallRail Makes It Easy to Pinpoint True Marketing Sources **Rating:** 4.0/5.0 stars **Reviewed by:** Jenny M. | Senior Property Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** My favorite feature of CallRail is the ability to determine the true marketing source. It has made it easy for us to analyze which sources are working best for us and which ones we can eliminate and save money. **What do you dislike about CallRail?** Costs can increase with usage, making it difficult to budget **What problems is CallRail solving and how is that benefiting you?** CallRail is helping us identify which ILS we should be investing more money ### 21. Feedback on CallRail **Rating:** 5.0/5.0 stars **Reviewed by:** Thor S. | Associate Program Startegist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I like how you can get alerts about dynamic swapping numbers failing to swap. I work at an agency & helps us raise red flags quicker **What do you dislike about CallRail?** I dislike how we are unable to manage master call tracking scripts on our end that are used across multiple accounts. We mainly advertise for franchises that have one domain & this is required. It takes additional effort to reach out to our account manager to get the new account added to the script. Our account manager is very responsive, but it is easy to forget to send. **What problems is CallRail solving and how is that benefiting you?** Helps us track calls for our customers across various campaign types. ### 22. Easy Call Tracking and Number Setup with CallRail **Rating:** 4.5/5.0 stars **Reviewed by:** Paige N. | Client Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** CallRail makes it easy to track calls from other platforms and to set up individual phone numbers for call tracking! **What do you dislike about CallRail?** The only downside I have found about CallRail is that I still have to set up a custom conversion within Meta to be able to fully track calls within our pixel & see the calls reflected within Ads Manager. **What problems is CallRail solving and how is that benefiting you?** N/A ### 23. Voice Assist Helped Us Answer More Calls and Improve Our Front End **Rating:** 4.0/5.0 stars **Reviewed by:** Christian L. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2026 **What do you like best about CallRail?** The Voice Assist feature has absolutely helped us answer more calls and improve our systems on the front end. **What do you dislike about CallRail?** The pricing for Voice Assist has very limited levels that don't really fit our needs. Adjusting them hasn't been an option **What problems is CallRail solving and how is that benefiting you?** Call Rail Voice Assist has helped us no longer miss calls ### 24. Super Helpful AI Intelligence with Strong ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Project S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** AI/Intelligence has been super helpful for us, and the pricing offers strong ROI. Overall performance has been more than sufficient to meet our needs across two brands. **What do you dislike about CallRail?** Integrating an AI agent outside of CallRail can be challenging. **What problems is CallRail solving and how is that benefiting you?** It helps with lead intake and tracking, makes follow-up easier, and keeps all my leads organized in one clear, digestible format. ### 25. Instrumental for Tracking Data and Handling After-Hours Calls **Rating:** 4.5/5.0 stars **Reviewed by:** Susan S. | Director of insurance Alumni and Admissions, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2026 **What do you like best about CallRail?** It has been instrumental in helping us track data and information, and the voice assist is especially useful because it answers the phone after hours or when staff are already on another call. **What do you dislike about CallRail?** The downside of CallRail is that the voice assistant doesn’t always understand what the caller is looking for. As a result, people sometimes get frustrated and hang up. **What problems is CallRail solving and how is that benefiting you?** They’ve been trying to figure out why certain numbers don’t ring through, and they’re also working on setting up the AI so it runs in the best possible format. ### 26. Effortless Call Tracking with Superb Support **Rating:** 5.0/5.0 stars **Reviewed by:** Rich L. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** I like CallRail's great support and find it easy to use. They offer a lot of great features inside the tool. I also appreciate the tagging and AI conversation theme grouping features. The initial setup was very easy for me. **What do you dislike about CallRail?** I'm having an issue with connection to Looker Studio, but I think that's an isolated issue. I’ve spent countless hours trying to troubleshoot this. It’s still unresolved. **What problems is CallRail solving and how is that benefiting you?** I use CallRail for campaign effectiveness and lead quality. It removes guesswork from marketing reporting with dedicated numbers, assisting with training and quality assurance on calls. ### 27. All My Leads from Every Website in One Place **Rating:** 4.5/5.0 stars **Reviewed by:** Dhruv c. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** It helps me track all my leads from all websites in a single source **What do you dislike about CallRail?** The leads has a section for AI source but it does not specify what exactly the user searched. That would help with better tracking if I know the keyword **What problems is CallRail solving and how is that benefiting you?** it helps me track and assess each lead and what the source was ### 28. AI Voice Assistant That Captures Calls When We Can’t **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** AI Voice Assistant to capture calls when we're not available to do so. **What do you dislike about CallRail?** There should be some type of way to train the voice assistant on proper enunciation of the company name. Our agent is sporadic, and never fully correct with the name that has been added to the system as Prah-ohs (Praos) Smart Security. Also, the agent needs to have a delay, to make sure the prospect has completed their thought before responding. **What problems is CallRail solving and how is that benefiting you?** It is solving the problem of missed calls. This gives us the opportunity to work with more leads. ### 29. 24/7 Coverage That Ensures No Call Goes Unanswered **Rating:** 4.5/5.0 stars **Reviewed by:** Caroline A. | Sales and Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about CallRail?** No call goes unanswered at any time day or night. **What do you dislike about CallRail?** Some callers don't want to speak to a bot and just hang up. **What problems is CallRail solving and how is that benefiting you?** Voice Assist does a good job at gathering information. When the OSC gets the VA info about the call they are more informed from the start. ### 30. CallRail Makes Call Transcription and Tagging Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** I love how callrail helps to transcribe all of the calls that we collect and then includes tags which can help me to find specific calls. I also love how i can see all missed call and segment by day and time. This really helps me to see the holes that we are missing. **What do you dislike about CallRail?** CallRail can be a bit tricky to navigate at times, and it takes a little getting used to. **What problems is CallRail solving and how is that benefiting you?** Callrail helps me keep better records of my calls and makes tracking them much easier. ### 31. A Cool, Needed Way to See If Ads Are Really Working **Rating:** 4.0/5.0 stars **Reviewed by:** Yosef H. | director of dental consultations, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** The concept is very cool and needed. Its a great way to know if ads are really working or not. **What do you dislike about CallRail?** the massive amount of different phone numbers can get confusing and how many rings this one or that one has. **What problems is CallRail solving and how is that benefiting you?** simple. to stop allowing ad agencies to make up stories. ### 32. Effortless Call Tracking with Excellent Marketing Support **Rating:** 5.0/5.0 stars **Reviewed by:** Dr. B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** I like how CallRail helps with our marketing. It allows me to confirm customers' phone numbers and names if I can't hear them clearly. The initial setup was very easy, and we're able to add more phone numbers when needed. **What do you dislike about CallRail?** We have not had any issues **What problems is CallRail solving and how is that benefiting you?** I use CallRail to confirm where our phone calls are coming from, improve our marketing, and confirm customer phone numbers and names when I can't hear them clearly. It's easy to set up and allows adding more phone numbers when needed. ### 33. Effortless HubSpot Integration, Reliable Contact Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Kallen L. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** I like that CallRail creates contacts in HubSpot automatically without my sales team having to initiate it. It's really helpful because it scrapes the phone call and inputs the true original source or lead information of where they got the phone number, which means my sales reps don't input incorrect information. Also, the initial setup was easy. **What do you dislike about CallRail?** N/A. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to automatically create contacts in HubSpot, so my sales reps don't input incorrect information. It scrapes the phone call and inputs the true original source/lead information. ### 34. Efficient Lead Qualifier with Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Lachlan F. | Professional Musician, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2026 **What do you like best about CallRail?** I find CallRail easy to use. I like the voice assist feature, which I find very customizable and useful. We've managed to create a voice-based menu system that's very effective for one of our clients. Plus, the initial setup of CallRail for my business was easy. **What do you dislike about CallRail?** I would say the reporting dashboard could be improved. Having more for marketing and sales, there could just be the additional reporting more visually. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to optimize our Google Ads and qualify leads effectively. ### 35. Amazing Call Transcripts and Dummy-Proof Source Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** Call recording with transcripts is amazing. But the real win is how they've made source tracking dummy proof. **What do you dislike about CallRail?** Account Management team could use help. They seem to push you towards self service, which for the cost of the product, I'd like a real person to help me when I'm stuck. **What problems is CallRail solving and how is that benefiting you?** CallRail helps us to attribute leads to the correct source so we can accurately measure the success or failure of a campaign. It also helps us find training opportunities with our front desk teams. ### 36. CallRail Makes Call Tracking and Marketing Attribution Crystal Clear **Rating:** 5.0/5.0 stars **Reviewed by:** Neacail M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** CallRail lets us track every phone call and clearly see which marketing source it came from. **What do you dislike about CallRail?** I don’t like that we can’t text from each tracking number. **What problems is CallRail solving and how is that benefiting you?** It is allowing us to track each phone call so we know what marketing is working and what is not. ### 37. Effortless Lead Tracking and Budget Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about CallRail?** I like that CallRail has a very simple to use interface that's easily understandable. It helps us review incoming leads and the sources they're coming from. We can also review any calls we need to for quality assurance. **What do you dislike about CallRail?** Nothing really, they are very easy to use. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to track leads. It helps us identify effective advertising sources, produce actionable leads, and allocate our ad budget better. The simple interface makes it easy to understand lead sources and review calls for quality assurance. ### 38. Very Easy Online Interface for Quick Changes **Rating:** 5.0/5.0 stars **Reviewed by:** Rodney L. | CEO/Business Development & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** I like the ease in which you can use the interface online and make changes. It's very easy. **What do you dislike about CallRail?** That's a hard one, as they don't really have any dislikes. **What problems is CallRail solving and how is that benefiting you?** I needed a virtual phone system with customizable decision tree for our common buying-group-marketing vehicle, our website. ### 39. Powerful PPC Keyword-Level Tracking That Drives Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Prem A. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2026 **What do you like best about CallRail?** PPC keyword-level tracking is very useful for PPC optimization and for guiding sales conversion. **What do you dislike about CallRail?** CallRail's interface isn't the most intuitive. When managing multiple companies as an agency, there should be a more logical hierarchy and design. **What problems is CallRail solving and how is that benefiting you?** Call tracking / revenue attribution for PPC campaigns. ### 40. Easy Setup and reliable Call Tracking with handy HubSpot Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Brandon G. | Director, Revenue Operations, Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** Good tracking in the tool, and easy to set up options for new numbers/routing. Native integrations with tools like Hubspot are nice, but lack depth. **What do you dislike about CallRail?** Misses some calls, and the Hubspot integration provides almost no relevant detail to the CRM **What problems is CallRail solving and how is that benefiting you?** Improving call forwarding reliability ### 41. Essential for Accurate Call Tracking and Easy PPC Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Cambrie G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I love using CallRail for its accurate conversion tracking for phone calls, which is our number one KPI. The Voice Assist AI Assistant is also incredibly helpful because it allows us to continue converting calls after hours. I appreciate the ease of use and how it integrates easily with Google Ads. It's great that we can provide our clients with confident ROAS numbers and optimize campaigns effectively with CallRail. The initial setup was fairly simple, and everything with CallRail works great right now. **What do you dislike about CallRail?** Nothing really **What problems is CallRail solving and how is that benefiting you?** CallRail provides accurate conversion tracking for phone calls, helping us improve PPC campaigns and give clients confident ROAS numbers. The Voice Assist AI assists with after-hours calls, ensuring conversions when we’re not working. It's easy to integrate with Google Ads. ### 42. Helps me see which marketing channel actually driving results **Rating:** 4.5/5.0 stars **Reviewed by:** Dilshad A. | Executive Assistant to Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about CallRail?** It helps me drill down and track where our calls are coming from. The insights are powerful, clear, and incredibly helpful to see which campaigns are actually driving conversations. Gives me a much clearer picture of what’s working without a lot of guesswork. **What do you dislike about CallRail?** Honestly, can't think of anything I dislike. Some of the more advanced settings take a little time to understand, but once you get used to it, everything flows pretty smoothly. Overall, it’s been a reliable tool for what I need. **What problems is CallRail solving and how is that benefiting you?** CallRail helps me connect the dots between marketing efforts and actual phone calls, which used to be hard to track. We have integrated it with Google Ads and I can track each call back to the specific campaign, and even down to the keyword, which gives me a much clearer picture of what’s actually driving results. That clarity has helped us make better decisions and invest in what actually drives results. ### 43. Easy Setup, Ideal for Training and Call Management **Rating:** 5.0/5.0 stars **Reviewed by:** Creagh C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I find CallRail really easy to set up, which is great. I can have multiple numbers for my three different locations, making it flexible for my needs. I appreciate the transcript feature that lets me quickly skip through calls and find the right one to listen to. It's really easy to use overall. **What do you dislike about CallRail?** I can't really think of anything negative. Maybe if it would flag when we lose a client if they cancel and provide some sort of AI-driven feedback on that conversation on how it could be done better. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to train my reception staff, improve communication skills, and check in on them consistently. It helps change canceling clients into rescheduling ones and allows me to set KPIs for the team. ### 44. Easy Setup, Effective Lead Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Erica V. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** I find CallRail easy to use and I value the keyword spotting and tagging features which help us categorize with ease. The initial setup was very easy, and I'm happy with the features overall. **What do you dislike about CallRail?** I find it a pain to get access to the help desk when asking them to look into the HIPAA account. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to determine where our leads are coming from easily. It's user-friendly, and features like keyword spotting and tagging help us categorize effortlessly. ### 45. Functional but Uninspiring **Rating:** 3.0/5.0 stars **Reviewed by:** Sofia A. **Reviewed Date:** July 21, 2026 **What do you like best about CallRail?** I find that CallRail tells me who's calling and from where, which is useful for my business. The forms that clients fill out are beneficial as they let me know who is interested in the services we offer. **What do you dislike about CallRail?** There aren't really many things I like about it, it just does its job. The initial setup of CallRail was a little confusing. **What problems is CallRail solving and how is that benefiting you?** CallRail tells me who's calling from where and which clients are interested in our services. ### 46. Easy Setup, But Pricey with Unneeded Features **Rating:** 3.5/5.0 stars **Reviewed by:** Elijah L. | Founder and Chief Digital Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I like that CallRail is very easy to set up, which makes the tracking work efficiently. It has integrations that work very well with tools like Google Ads and Google Business profiles. It's great for basic call tracking, and it offers clear options for our clients to review calls through their own logins. **What do you dislike about CallRail?** We do not run our own call center, so many of the features they are trying to integrate and push aren't something we need at all. The prices do keep increasing, and it's at a rate where we would be considering alternatives if there are good ones. **What problems is CallRail solving and how is that benefiting you?** CallRail helps me track phone calls from different sources, proving the value of our marketing efforts by attributing calls to the right channels. ### 47. Simple, No-Setup App That Works Really Well **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah L. | Owner, Centre Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2026 **What do you like best about CallRail?** It’s simple to use, there’s no setup required, and the app works really well! **What do you dislike about CallRail?** We sometimes get feedback that we've missed a call but we're on the phone with the client. **What problems is CallRail solving and how is that benefiting you?** It's imperative that we reach clients via text message and CallRail lets us do that without giving out our personal numbers. ### 48. User-Friendly Platform with Powerful Call Tracking and Keyword Filtering **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** I like the user friendly platform and the ability to track calls and filter search results by key terms or the prompted terms that are most found in the text from a call. **What do you dislike about CallRail?** There is nothing I really dislike about CallRail. **What problems is CallRail solving and how is that benefiting you?** I like being able to search the text from the phone calls if I ever need to go back and confirm conversation details. Similar to searching for a specific email and you can't remember other details about it. ### 49. Accurate Call Tracking with Seamless Google Ads and CRM Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2026 **What do you like best about CallRail?** It's accurate call tracking and seamless integration with Google Ads and CRMs. The Dynamic Number Insertion (DNI) feature makes it easy to attribute calls to the correct marketing source, helping optimize campaigns. The platform is user-friendly and provides detailed call analytics and recordings **What do you dislike about CallRail?** The learning curve for advanced features, occasional integration troubleshooting, and the cost of additional tracking numbers and premium features are the main drawbacks. **What problems is CallRail solving and how is that benefiting you?** CallRail helps us accurately track and attribute phone call leads from different marketing channels, especially Google Ads. It captures valuable visitor data, including GCLIDs, records calls for lead quality analysis, and integrates seamlessly with our CRM and advertising platforms. This enables us to measure campaign performance, upload offline conversions, ### 50. Call Recording and Transcripts Make Reviews Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Monica L. | Client Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** The call recording and transcripts to review **What do you dislike about CallRail?** It will not transcribe Google Guarantee calls **What problems is CallRail solving and how is that benefiting you?** When someone has a strong accent, it is hard to get their personal information over the phone, but I can go back and review to edit. ## CallRail Discussions - [Are there any alternatives to CallRail that offer Phone, Live Chat, and Form Tracking?](https://www.g2.com/discussions/are-there-any-alternatives-to-callrail-that-offer-phone-live-chat-and-form-tracking) - 1 comment, 1 upvote - [How do I check my text messages to my tracking numbers ?](https://www.g2.com/discussions/how-do-i-check-my-text-messages-to-my-tracking-numbers) - 1 comment, 1 upvote - [Ho do i continue work in it without shooting doqn](https://www.g2.com/discussions/ho-do-i-continue-work-in-it-without-shooting-doqn) - 1 comment, 1 upvote - [Is CallRail integrated in any platforms?](https://www.g2.com/discussions/integrations-c206bb98-59a1-4a61-9c24-c57ea1798d7e) - 1 comment, 1 upvote - [Annual contract?](https://www.g2.com/discussions/annual-contract) - 1 comment, 1 upvote - [View CallRail pricing details and edition comparison](https://www.g2.com/products/callrail/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+03%3A31%3A31+-0500&secure%5Bsession_id%5D=086bebb5-1fbf-4c0f-bd5d-f9342a45938f&secure%5Btoken%5D=748f6f41c3fdc61bf9369d26a8f1b9377f7e5f73b664fd4b375a5701d099fc31&format=llm_user) ## CallRail Integrations - [3CX](https://www.g2.com/products/3cx/reviews) - [8am MyCase](https://www.g2.com/products/8am-mycase/reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [AT&T Office@Hand](https://www.g2.com/products/at-t-office-hand/reviews) - 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[Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Yardi Voyager](https://www.g2.com/products/yardi-voyager/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## CallRail Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Channels** - Voice - Web Chat - Mobile SMS **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Lead Monitoring** - Features - Performance - Identification **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **Generative AI** - AI Text Generation - AI Text Summarization - AI Text-to-Speech **Generative AI** - AI Text-to-Speech **Voice Recognition - AI Voice Assistants** - Voice Recognition **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Marketing Distribution** - Segmentation - Website Personalization - Email Campaigns - Digital Advertising **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Communication** - Pop-up Chat - Notifications - Targeted Emails - In-App Messaging - Co-Browsing **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - IVR - Inbound Screen Pop - Persistent Data **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Data Capture** - Mobile - Websites - Social Media - Data **Additional Functionality** - Embedded Forms - Notifications - Mobile Forms **Speech Synthesis - AI Voice Assistants** - Speech Synthesis - Customizable speech - Multiple voice actions **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution ** Internal Use** - Customization - Conversation Archiving - Lead Development - Knowledge Base - Team Inbox - Customer Profiles **Contacts** - Personalization - Information Locater - Record Prospect Data **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording **Analytics** - Export/Import - Reporting **Generative AI** - AI Text Summarization **Security and privacy - AI Voice Assistants** - Encrypted communication **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Predictive Analytics **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Sales Analysis** - ROI Forecasting - Sales Forecasting **Customization** - Forms - Personalization - Templates - Integration **Compatibility - AI Voice Assistants** - Cross platform compatibility **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top CallRail Alternatives - [CTM](https://www.g2.com/products/ctm-ctm/reviews) - 4.5/5.0 (727 reviews) - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - 4.9/5.0 (314 reviews) - [Aircall](https://www.g2.com/products/aircall/reviews) - 4.4/5.0 (1,600 reviews)