Compare CTM (formerly CallTrackingMetrics) and CallRail 
At a Glance
Market Segments
Small-Business (66.3% of reviews)
Small-Business (75.0% of reviews)
Entry-Level Pricing
$79.00 Per Month
$55.00 Per Month
CTM (formerly CallTrackingMetrics)
Star Rating
(760)4.5 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansCallRail
Star Rating
(1,659)4.5 out of 5
Market Segments
Small-Business (75.0% of reviews)
Pros & Cons
Entry-Level Pricing
$55.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CallRail excels in user experience, with many praising its simplicity and ease of navigation. Users appreciate how easy it is to port phone numbers and find necessary features, making it a go-to choice for those who value straightforward functionality.
- According to verified reviews, CallRail's implementation process is notably quick and intuitive, with users highlighting the onboarding wizard that helps them get started without hassle. In contrast, some users of CTM mention that while it has advanced capabilities, the setup can be more complex and time-consuming.
- Users say that CallRail provides excellent support, with many recent reviewers noting the helpfulness of the support team. This contrasts with CTM, where users have expressed a desire for more responsive customer service, despite acknowledging its robust features.
- Reviewers mention that CallRail shines in campaign attribution, effectively helping businesses track which marketing efforts drive engagement through calls and messages. Users have found it particularly useful for optimizing marketing strategies, while CTM users also appreciate its tracking capabilities but note that it can be less intuitive.
- According to recent feedback, CallRail's reporting features are highly regarded, with users stating that it simplifies lead routing and call quality assurance. In comparison, while CTM offers advanced analytics, some users feel that its reporting tools could be more user-friendly.
- G2 reviewers highlight that CallRail's overall satisfaction score is significantly higher, indicating a stronger preference among users for its features and usability. This is reflected in the volume of recent reviews, where CallRail has received more feedback, suggesting a more engaged user base compared to CTM.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
CallRail
Lead Tracking
$55.00
Per Month
Track and analyze call and texts with Call Tracking for greater marketing insights, now with Al-powered conversation insights.
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis
Free Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
CallRail
Free Trial is available
Ratings
Meets Requirements
9.1
631
9.0
1,297
Ease of Use
8.6
637
9.0
1,310
Ease of Setup
8.4
534
9.0
1,061
Ease of Admin
8.6
530
9.1
1,022
Quality of Support
9.0
586
8.8
1,169
Has the product been a good partner in doing business?
9.2
525
9.2
1,006
Product Direction (% positive)
9.1
630
8.9
1,249
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.8
7
Not enough data
7.5
6
Not enough data
8.3
7
Not enough data
8.6
7
Organization
Not enough data
8.6
7
Not enough data
8.6
6
Not enough data
10.0
7
Performance Analysis
Not enough data
8.8
7
Not enough data
9.0
7
Sales Analysis
Not enough data
8.8
7
Not enough data
9.0
7
Generative AI
Not enough data
8.8
7
Not enough data
9.4
8
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
9.0
5
Not enough data
9.0
5
Call Analytics
9.6
54
|
Verified
9.3
186
|
Verified
8.4
33
|
Verified
8.1
137
|
Verified
9.0
46
|
Verified
8.6
162
|
Verified
8.9
45
|
Verified
8.2
169
|
Verified
Artificial Intelligence - Conversation Intelligence
8.7
40
|
Verified
8.4
146
|
Verified
8.5
39
|
Verified
8.2
147
|
Verified
Not enough data
Not enough data
Generative AI
6.8
11
Feature Not Available
Agentic AI - Conversation Intelligence
5.8
6
8.6
15
5.3
6
8.6
15
6.1
6
8.8
15
5.6
6
8.7
15
6.7
6
8.6
15
5.8
6
8.4
15
4.7
6
8.3
15
Channels
9.7
32
|
Verified
8.7
81
8.7
22
8.2
57
9.2
19
|
Verified
7.5
56
9.0
29
|
Verified
7.8
70
9.0
21
8.0
64
Generative AI
7.9
7
Feature Not Available
Functions
9.3
50
|
Verified
8.7
67
9.4
47
|
Verified
8.6
62
9.5
43
|
Verified
8.4
59
9.2
21
8.2
63
9.4
18
|
Verified
Feature Not Available
9.7
27
|
Verified
8.2
60
9.5
22
|
Verified
8.2
57
9.5
22
|
Verified
8.0
57
Agentic AI - Contact Center
7.0
5
8.3
6
9.2
6
8.6
6
7.3
5
8.3
6
8.0
5
8.3
6
Administrative
9.2
47
|
Verified
8.4
69
9.7
47
|
Verified
8.9
78
9.2
50
|
Verified
8.7
80
9.8
21
|
Verified
8.7
73
9.4
19
|
Verified
Feature Not Available
Attribution Modeling
8.7
43
8.6
199
|
Verified
8.1
38
8.1
172
|
Verified
Feature Not Available
7.7
140
|
Verified
8.5
33
7.8
147
|
Verified
8.8
39
8.1
161
|
Verified
Feature Not Available
7.9
144
|
Verified
Agentic AI - Attribution
5.8
10
6.4
11
7.0
10
6.8
12
5.8
10
6.7
14
5.2
10
6.4
11
Marketing
8.7
29
8.0
157
|
Verified
9.0
33
8.4
163
|
Verified
9.4
43
8.7
204
|
Verified
9.1
49
8.6
201
|
Verified
Reporting
8.8
48
8.6
242
|
Verified
8.6
46
8.5
229
|
Verified
8.8
43
8.1
205
|
Verified
Lead Monitoring
Not enough data
8.5
209
|
Verified
Not enough data
8.7
218
|
Verified
Not enough data
8.4
213
|
Verified
Agentic AI - Lead Capture
Not enough data
8.2
23
Not enough data
8.1
22
Data Capture
Not enough data
8.3
211
|
Verified
Not enough data
8.6
211
|
Verified
Not enough data
8.0
175
|
Verified
Not enough data
8.5
212
|
Verified
Analytics
Not enough data
8.5
205
|
Verified
Not enough data
8.5
227
|
Verified
Customization
Not enough data
8.3
168
|
Verified
Not enough data
8.3
174
|
Verified
Not enough data
7.8
163
|
Verified
Not enough data
8.4
199
|
Verified
Customization
Not enough data
9.2
12
Not enough data
8.2
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Additional Functionality
Not enough data
9.4
12
Not enough data
Feature Not Available
Not enough data
8.8
12
Not enough data
Feature Not Available
Not enough data
8.9
11
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
6.3
8
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
8.1
8
Not enough data
6.3
8
Internal Use
Not enough data
6.8
22
Not enough data
8.9
9
Not enough data
8.8
8
Not enough data
8.9
9
Not enough data
6.7
8
Not enough data
7.6
9
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
8.6
6
Speech Synthesis - AI Voice Assistants
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
8.3
6
Security and privacy - AI Voice Assistants
Not enough data
9.2
6
Compatibility - AI Voice Assistants
Not enough data
9.0
5
Agentic AI - Outbound Call Tracking
6.9
14
8.0
10
7.6
13
7.7
10
Calling
9.8
18
9.2
43
9.2
17
8.7
40
9.5
18
8.8
42
9.5
16
8.5
40
9.2
17
8.0
9
Contacts
9.5
16
8.5
42
9.4
16
8.2
43
9.4
16
8.6
40
Insights
8.2
17
8.1
42
8.9
17
8.3
42
8.9
17
8.5
39
Feature Not Available
7.5
36
7.3
16
7.8
36
8.6
15
8.3
10
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Not enough data
Training
8.8
8
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Feedback
8.1
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
Features
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
9.0
559
9.1
249
8.7
457
8.8
180
8.4
389
Tracking
8.9
268
8.7
513
9.0
228
8.9
496
8.9
231
8.7
430
Analytics
9.0
296
8.9
559
9.3
300
9.2
547
8.7
271
8.5
493
8.4
102
8.3
304
Call Routing
8.9
169
8.1
351
8.9
150
8.0
320
8.6
137
7.9
301
Administration
8.5
85
7.9
262
9.2
131
8.7
304
9.1
150
8.9
359
Agentic AI - Inbound Call Tracking
6.2
22
7.4
53
7.0
22
7.7
55
6.1
22
7.7
54
Marketing Operations
8.4
45
8.3
197
9.1
58
8.8
211
8.8
47
8.4
188
9.1
58
8.9
198
8.3
45
7.8
177
8.5
42
7.5
151
Campaign Activity
8.8
51
8.4
197
8.7
62
8.5
227
8.0
44
7.8
178
8.9
55
8.3
196
8.3
40
Feature Not Available
7.5
35
Feature Not Available
Agentic AI - Marketing Analytics
6.1
11
7.5
25
7.3
11
7.7
27
6.7
11
7.6
24
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and CallRail are categorized as Conversation Intelligence, Outbound Call Tracking, Inbound Call Tracking, Marketing Analytics, Attribution, Contact Center, and AI Voice Assistants
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Sales Coaching, and UCaaS Platforms
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CallRail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Consumer Services
3.8%
Hospital & Health Care
3.8%
Other
43.8%
Marketing and Advertising
35.1%
Real Estate
8.5%
Construction
7.2%
Hospital & Health Care
4.1%
Consumer Services
3.5%
Other
41.5%
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
SC
very convenientRead more
Need referral for creative Implementation Consultant
1 Comment
DC
Try Blue Pig Media. I’ve heard they’re quite good. Read more
Why is texting difficult on the platform
1 Comment
TG
Do you mean to the receiving user of a response? Read more
What is CallRail used for?
2 Comments
WC
CallRail is mainly used for call tracking. However, it is also used for form tracking, managing leads from chat, sms, and calls. Read more
How do I cancel CallRail?
1 Comment
PH
1. Click the My Account Icon in the top left.
2. Click Account Settings.
3. Scroll down to the Account Billing tab scroll down to the Plans & Payment...Read more
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