# CTM vs CallRail Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CallRail excels in user experience, with many users praising its intuitive interface and ease of navigation. One user highlighted how simple it is to log incoming marketing calls and track missed calls, making it a valuable tool for managing customer interactions.
- **Users say** that CTM shines in customer support, with feedback indicating that their agency partners are responsive and understand user needs. This level of support is crucial for users who rely on the platform daily to gain insights into lead output and identify issues.
- **Reviewers mention** that CallRail provides robust call tracking insights, which help users demonstrate the effectiveness of their marketing campaigns. One user noted that before using CallRail, it was challenging to prove campaign value, but the platform's comprehensive tracking capabilities changed that.
- **According to verified reviews** , CTM users appreciate its ability to track and attribute inbound calls and form submissions to specific marketing efforts. This feature is particularly beneficial for understanding which channels drive high-quality leads, a critical aspect for marketers.
- **G2 reviewers highlight** that CallRail's AI voice assistants are a standout feature, allowing customers to get information without needing to speak to a representative. This automation not only improves efficiency but also enhances customer satisfaction by providing immediate responses.
- **Users report** that while both platforms have strong features, CallRail's overall performance is rated higher, particularly in ease of use and setup. Many users find the onboarding process straightforward, which is essential for teams looking to implement call tracking quickly and effectively.



| | CTM | CallRail | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 758 | 1,715 | 
| **Largest Market Segment** | Small-Business (66.2% of reviews) | Small-Business (74.4% of reviews) | 
| **Entry Level Price** | $79.00 Per Month | $55.00 Per Month | 

---
## Top Pros & Cons

### CTM

Pros:
- Customer Support (49 reviews)
- Ease of Use (47 reviews)

Cons:
- Learning Curve (23 reviews)
- Complexity (15 reviews)

### CallRail

Pros:
- Ease of Use (109 reviews)
- Features (102 reviews)

Cons:
- Missing Features (29 reviews)
- Integration Issues (26 reviews)

---
## Ratings Comparison
| Rating | CTM | CallRail | 
|---|---|---|
  | **Meets Requirements** | 9.1 (629 reviews) | 9.0 (1332 reviews) | 
  | **Ease of Use** | 8.6 (635 reviews) | 9.0 (1347 reviews) | 
  | **Ease of Setup** | 8.4 (532 reviews) | 9.0 (1096 reviews) | 
  | **Ease of Admin** | 8.7 (529 reviews) | 9.1 (1023 reviews) | 
  | **Quality of Support** | 9.0 (584 reviews) | 8.8 (1198 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (524 reviews) | 9.2 (1007 reviews) | 
  | **Product Direction (% positive)** | 9.1 (628 reviews) | 8.9 (1277 reviews) | 

---
## Pricing

### CTM

#### Entry-Level Pricing

Plan: Marketing Lite

Price: $79.00 Per Month

Description: Attribution essentials to measure the impact of your marketing efforts



Key Features:
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing

[Browse all 4 editions](https://www.g2.com/products/ctm-ctm/pricing)

#### Free Trial

Yes

### CallRail

#### Entry-Level Pricing

Plan: Lead Tracking

Price: $55.00 Per Month

Description: Track and analyze call and texts with Call Tracking for greater marketing insights, now with Al-powered conversation insights.

Key Features:
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis

[Browse all 4 editions](https://www.g2.com/products/callrail/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **CallRail** | N/A | N/A |

#### Lead Generation

| Feature | CTM | CallRail | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **CallRail** | 8.8/10 | 8 |

#### Lead Facilitation

| Feature | CTM | CallRail | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.8 (7 reviews) | 
| **Lead Qualification** | Not enough data | 7.5 (6 reviews) | 
| **Lead Follow-up** | Not enough data | 8.3 (7 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.6 (7 reviews) | 

#### Organization

| Feature | CTM | CallRail | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.6 (7 reviews) | 
| **Data Entry** | Not enough data | 8.6 (6 reviews) | 
| **Integrations / APIs** | Not enough data | 10.0 (7 reviews) | 

#### Performance Analysis

| Feature | CTM | CallRail | 
|---|---|---|
| **Coaching ** | Not enough data | 8.8 (7 reviews) | 
| **Peformance Tracking** | Not enough data | 9.0 (7 reviews) | 

#### Sales Analysis

| Feature | CTM | CallRail | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.8 (7 reviews) | 
| **Sales Forecasting ** | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | CTM | CallRail | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.8 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 9.4 (8 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | CTM | CallRail | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (5 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 9.2 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.0 (5 reviews) | 
| **Decision Making** | Not enough data | 9.0 (5 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 7.1/10 | 59 |
| **CallRail** | 8.5/10 | 230 |

#### Call Analytics

| Feature | CTM | CallRail | 
|---|---|---|
| **Call Recording** | 9.6 (54 reviews) ✓ Verified | 9.3 (189 reviews) ✓ Verified | 
| **Machine Learning** | 8.4 (33 reviews) ✓ Verified | 8.1 (138 reviews) ✓ Verified | 
| **Call Analysis** | 9.0 (46 reviews) ✓ Verified | 8.6 (168 reviews) ✓ Verified | 
| **Lead Qualification** | 8.9 (45 reviews) ✓ Verified | 8.3 (171 reviews) ✓ Verified | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | CTM | CallRail | 
|---|---|---|
| **Customer Scoring** | 8.7 (40 reviews) ✓ Verified | 8.3 (145 reviews) ✓ Verified | 
| **Speech-to-Text** | 8.5 (39 reviews) ✓ Verified | 8.2 (148 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | CTM | CallRail | 
|---|---|---|
| **AI Text Summarization** | 6.8 (11 reviews) | Feature Not Available | 

#### Agentic AI - Conversation Intelligence

| Feature | CTM | CallRail | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (6 reviews) | 8.6 (15 reviews) | 
| **Multi-step Planning** | 5.3 (6 reviews) | 8.6 (15 reviews) | 
| **Cross-system Integration** | 6.1 (6 reviews) | 8.9 (16 reviews) | 
| **Adaptive Learning** | 5.6 (6 reviews) | 8.7 (15 reviews) | 
| **Natural Language Interaction** | 6.7 (6 reviews) | 8.6 (15 reviews) | 
| **Proactive Assistance** | 5.8 (6 reviews) | 8.4 (15 reviews) | 
| **Decision Making** | 4.7 (6 reviews) | 8.3 (15 reviews) | 

### Contact Center

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 9.1/10 | 65 |
| **CallRail** | 8.3/10 | 97 |

#### Channels

| Feature | CTM | CallRail | 
|---|---|---|
| **Voice** | 9.7 (32 reviews) ✓ Verified | 8.7 (82 reviews) | 
| **Social** | 8.7 (22 reviews) | 8.2 (58 reviews) | 
| **Web Chat** | 9.2 (19 reviews) ✓ Verified | 7.6 (57 reviews) | 
| **Mobile SMS** | 9.0 (29 reviews) ✓ Verified | 7.9 (71 reviews) | 
| **Email** | 9.0 (21 reviews) | 8.1 (65 reviews) | 

#### Generative AI

| Feature | CTM | CallRail | 
|---|---|---|
| **AI Text-to-Speech** | 7.9 (7 reviews) | Feature Not Available | 

#### Functions

| Feature | CTM | CallRail | 
|---|---|---|
| **Session Routing** | 9.3 (50 reviews) ✓ Verified | 8.7 (68 reviews) | 
| **Session Queuing** | 9.4 (47 reviews) ✓ Verified | 8.6 (63 reviews) | 
| **Concurrent Calling** | 9.5 (43 reviews) ✓ Verified | 8.4 (60 reviews) | 
| **Speech Analytics** | 9.2 (21 reviews) | 8.2 (64 reviews) | 
| **Auto Dialer** | 9.4 (18 reviews) ✓ Verified | Feature Not Available | 
| **IVR** | 9.7 (27 reviews) ✓ Verified | 8.3 (61 reviews) | 
| **Inbound Screen Pop** | 9.5 (22 reviews) ✓ Verified | 8.3 (58 reviews) | 
| **Persistent Data** | 9.5 (22 reviews) ✓ Verified | 8.1 (58 reviews) | 

#### Agentic AI - Contact Center

| Feature | CTM | CallRail | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (5 reviews) | 8.3 (6 reviews) | 
| **Cross-system Integration** | 9.2 (6 reviews) | 8.6 (6 reviews) | 
| **Natural Language Interaction** | 7.3 (5 reviews) | 8.3 (6 reviews) | 
| **Proactive Assistance** | 8.0 (5 reviews) | 8.3 (6 reviews) | 

#### Administrative

| Feature | CTM | CallRail | 
|---|---|---|
| **Session Summary Notes** | 9.2 (47 reviews) ✓ Verified | 8.4 (70 reviews) | 
| **Administrator Access** | 9.7 (47 reviews) ✓ Verified | 8.9 (80 reviews) | 
| **Reporting & Dashboards** | 9.2 (50 reviews) ✓ Verified | 8.7 (82 reviews) | 
| **Session Recording** | 9.8 (21 reviews) ✓ Verified | 8.7 (74 reviews) | 
| **Agent Scheduling and Assignment** | 9.4 (19 reviews) ✓ Verified | Feature Not Available | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.0/10 | 57 |
| **CallRail** | 7.9/10 | 285 |

#### Attribution Modeling

| Feature | CTM | CallRail | 
|---|---|---|
| **Single-Touch Attribution** | 8.7 (43 reviews) | 8.7 (200 reviews) ✓ Verified | 
| **Multi-Touch Attribution** | 8.1 (38 reviews) | 8.1 (172 reviews) ✓ Verified | 
| **Algorithmic Attribution** | Feature Not Available | 7.7 (140 reviews) ✓ Verified | 
| **Cross-Device Attribution** | 8.5 (33 reviews) | 7.8 (148 reviews) ✓ Verified | 
| **Offline Attribution** | 8.8 (39 reviews) | 8.1 (162 reviews) ✓ Verified | 
| **Custom Attribution** | Feature Not Available | 7.9 (144 reviews) ✓ Verified | 

#### Agentic AI - Attribution

| Feature | CTM | CallRail | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (10 reviews) | 6.4 (11 reviews) | 
| **Cross-system Integration** | 7.0 (10 reviews) | 6.8 (12 reviews) | 
| **Natural Language Interaction** | 5.8 (10 reviews) | 6.7 (14 reviews) | 
| **Proactive Assistance** | 5.2 (10 reviews) | 6.4 (11 reviews) | 

#### Marketing

| Feature | CTM | CallRail | 
|---|---|---|
| **B2B Attribution** | 8.7 (29 reviews) | 8.0 (157 reviews) ✓ Verified | 
| **B2C Attribution** | 9.0 (33 reviews) | 8.4 (164 reviews) ✓ Verified | 
| **Marketing Channels** | 9.5 (43 reviews) | 8.7 (205 reviews) ✓ Verified | 
| **Integrations** | 9.1 (49 reviews) | 8.6 (202 reviews) ✓ Verified | 

#### Reporting

| Feature | CTM | CallRail | 
|---|---|---|
| **Dashboards** | 8.8 (48 reviews) | 8.6 (242 reviews) ✓ Verified | 
| **Data Visualizations** | 8.6 (46 reviews) | 8.5 (229 reviews) ✓ Verified | 
| **Custom Reporting** | 8.8 (43 reviews) | 8.1 (205 reviews) ✓ Verified | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **CallRail** | 8.3/10 | 270 |

#### Lead Monitoring

| Feature | CTM | CallRail | 
|---|---|---|
| **Features** | Not enough data | 8.5 (209 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.7 (219 reviews) ✓ Verified | 
| **Identification** | Not enough data | 8.4 (213 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | CTM | CallRail | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.2 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (22 reviews) | 

#### Data Capture

| Feature | CTM | CallRail | 
|---|---|---|
| **Mobile** | Not enough data | 8.3 (212 reviews) ✓ Verified | 
| **Websites** | Not enough data | 8.6 (212 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 8.0 (175 reviews) ✓ Verified | 
| **Data** | Not enough data | 8.5 (214 reviews) ✓ Verified | 

#### Analytics

| Feature | CTM | CallRail | 
|---|---|---|
| **Export/Import** | Not enough data | 8.5 (206 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.5 (229 reviews) ✓ Verified | 

#### Customization

| Feature | CTM | CallRail | 
|---|---|---|
| **Forms** | Not enough data | 8.3 (168 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.3 (174 reviews) ✓ Verified | 
| **Templates** | Not enough data | 7.8 (163 reviews) ✓ Verified | 
| **Integration** | Not enough data | 8.4 (201 reviews) ✓ Verified | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **CallRail** | 8.9/10 | 12 |

#### Customization

| Feature | CTM | CallRail | 
|---|---|---|
| **Custom Fields** | Not enough data | 9.2 (12 reviews) | 
| **Conditional Logic** | Not enough data | 8.2 (12 reviews) | 
| **Multi-page Forms** | Not enough data | Feature Not Available | 
| **Design** | Not enough data | 9.2 (12 reviews) | 

#### Additional Functionality

| Feature | CTM | CallRail | 
|---|---|---|
| **Embedded Forms** | Not enough data | 9.4 (12 reviews) | 
| **Offline Capability** | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | 8.8 (12 reviews) | 
| **Payments** | Not enough data | Feature Not Available | 
| **Mobile Forms** | Not enough data | 8.9 (11 reviews) | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **CallRail** | 7.5/10 | 22 |

#### Generative AI

| Feature | CTM | CallRail | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 
| **AI Text-to-Speech** | Not enough data | Feature Not Available | 

#### Communication

| Feature | CTM | CallRail | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 6.3 (8 reviews) | 
| **Notifications** | Not enough data | 7.0 (9 reviews) | 
| **Targeted Emails** | Not enough data | 6.9 (9 reviews) | 
| **In-App Messaging** | Not enough data | 8.1 (8 reviews) | 
| **Co-Browsing** | Not enough data | 6.3 (8 reviews) | 

####  Internal Use

| Feature | CTM | CallRail | 
|---|---|---|
| **Customization ** | Not enough data | 6.8 (22 reviews) | 
| **Conversation Archiving** | Not enough data | 8.9 (9 reviews) | 
| **Lead Development** | Not enough data | 8.8 (8 reviews) | 
| **Knowledge Base** | Not enough data | 8.9 (9 reviews) | 
| **Team Inbox ** | Not enough data | 6.7 (8 reviews) | 
| **Customer Profiles** | Not enough data | 7.6 (9 reviews) | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **CallRail** | N/A | N/A |

#### Generative AI

| Feature | CTM | CallRail | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### AI Voice Assistants

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **CallRail** | 8.4/10 | 6 |

#### Voice Recognition - AI Voice Assistants

| Feature | CTM | CallRail | 
|---|---|---|
| **Voice Recognition** | Not enough data | 8.6 (6 reviews) | 

#### Speech Synthesis - AI Voice Assistants

| Feature | CTM | CallRail | 
|---|---|---|
| **Speech Synthesis** | Not enough data | 7.8 (6 reviews) | 
| **Customizable speech** | Not enough data | 7.5 (6 reviews) | 
| **Multiple voice actions** | Not enough data | 8.3 (6 reviews) | 

#### Security and privacy - AI Voice Assistants

| Feature | CTM | CallRail | 
|---|---|---|
| **Encrypted communication** | Not enough data | 9.2 (6 reviews) | 

#### Compatibility - AI Voice Assistants

| Feature | CTM | CallRail | 
|---|---|---|
| **Cross platform compatibility** | Not enough data | 9.0 (5 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.8/10 | 18 |
| **CallRail** | 8.2/10 | 43 |

#### Agentic AI - Outbound Call Tracking

| Feature | CTM | CallRail | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | 8.0 (10 reviews) | 
| **Natural Language Interaction** | 7.6 (13 reviews) | 7.7 (10 reviews) | 

#### Calling

| Feature | CTM | CallRail | 
|---|---|---|
| **Record Calls** | 9.8 (18 reviews) | 9.2 (43 reviews) | 
| **Generate Location** | 9.2 (17 reviews) | 8.7 (40 reviews) | 
| **Call Types** | 9.5 (18 reviews) | 8.8 (42 reviews) | 
| **Click-to-Call** | 9.5 (16 reviews) | 8.5 (40 reviews) | 
| **Auto Dialer** | 9.2 (17 reviews) | 8.0 (9 reviews) | 

#### Contacts

| Feature | CTM | CallRail | 
|---|---|---|
| **Personalization** | 9.5 (16 reviews) | 8.5 (42 reviews) | 
| **Information Locater** | 9.4 (16 reviews) | 8.2 (43 reviews) | 
| **Record Prospect Data** | 9.4 (16 reviews) | 8.6 (40 reviews) | 

#### Insights

| Feature | CTM | CallRail | 
|---|---|---|
| **Notes** | 8.2 (17 reviews) | 8.1 (42 reviews) | 
| **Daily Summary** | 8.9 (17 reviews) | 8.3 (42 reviews) | 
| **Automated Voicemails** | 8.9 (17 reviews) | 8.5 (39 reviews) | 
| **Automated Emails** | Feature Not Available | 7.5 (36 reviews) | 
| **Sorts Prospects** | 7.3 (16 reviews) | 7.8 (36 reviews) | 
| **Automated Note Taking** | 8.6 (15 reviews) | 8.3 (10 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 7.8/10 | 8 |
| **CallRail** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | CTM | CallRail | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | 5.7 (5 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | CTM | CallRail | 
|---|---|---|
| **Knowledge Base** | 8.8 (8 reviews) | Not enough data | 
| **Coaching Materials** | 8.5 (8 reviews) | Not enough data | 
| **Playbook Creation** | 7.6 (7 reviews) | Not enough data | 
| **Video Record** | 7.9 (8 reviews) | Not enough data | 

#### Feedback

| Feature | CTM | CallRail | 
|---|---|---|
| **Review** | 8.1 (8 reviews) | Not enough data | 
| **Scorecard** | 7.4 (7 reviews) | Not enough data | 
| **Coaching Card** | 7.4 (7 reviews) | Not enough data | 
| **Leaderboard** | 7.4 (7 reviews) | Not enough data | 
| **Real-Time Updates** | 8.8 (8 reviews) | Not enough data | 
| **Notifications** | 7.9 (8 reviews) | Not enough data | 
| **Competition** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | CTM | CallRail | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### UCaaS Platforms

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 9.4/10 | 21 |
| **CallRail** | N/A | N/A |

#### Agentic AI - UCaaS Platforms

| Feature | CTM | CallRail | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Extensions

| Feature | CTM | CallRail | 
|---|---|---|
| **Tenancy Flexibility** | 9.6 (13 reviews) ✓ Verified | Not enough data | 
| **Native VoIP** | 9.4 (12 reviews) ✓ Verified | Not enough data | 
| **CCaaS Option** | 9.3 (10 reviews) ✓ Verified | Not enough data | 

#### Features

| Feature | CTM | CallRail | 
|---|---|---|
| **Voicemail to Email** | 9.5 (13 reviews) | Not enough data | 
| **Voicemail to SMS** | 9.4 (9 reviews) | Not enough data | 
| **File Sharing** | 8.9 (11 reviews) ✓ Verified | Not enough data | 
| **Voice Conferencing** | 9.5 (11 reviews) ✓ Verified | Not enough data | 
| **Video Conferencing** | Feature Not Available | Not enough data | 
| **Conference Transcripts** | 9.8 (9 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **CallRail** | N/A | N/A |

#### Marketing Distribution

| Feature | CTM | CallRail | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | CTM | CallRail | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | CTM | CallRail | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.5/10 | 333 |
| **CallRail** | 8.4/10 | 697 |

#### Phone Number Management

| Feature | CTM | CallRail | 
|---|---|---|
| **Local Phone Numbers** | 9.2 (293 reviews) | 9.1 (574 reviews) | 
| **Toll-Free Numbers** | 9.1 (248 reviews) | 8.8 (465 reviews) | 
| **Port Existing Numbers** | 8.8 (179 reviews) | 8.4 (395 reviews) | 

#### Tracking

| Feature | CTM | CallRail | 
|---|---|---|
| **Visitor & Keyword Tracking** | 8.9 (266 reviews) | 8.7 (521 reviews) | 
| **Dynamic Number Insertion** | 9.1 (227 reviews) | 8.9 (502 reviews) | 
| **Multi-Channel Call Attribution** | 8.9 (230 reviews) | 8.7 (435 reviews) | 

#### Analytics

| Feature | CTM | CallRail | 
|---|---|---|
| **Call Data** | 9.0 (294 reviews) | 8.9 (565 reviews) | 
| **Call Recording** | 9.3 (299 reviews) | 9.3 (557 reviews) | 
| **Advanced Reporting** | 8.7 (269 reviews) | 8.5 (502 reviews) | 
| **Conversation Intelligence** | 8.4 (100 reviews) | 8.3 (308 reviews) | 

#### Call Routing

| Feature | CTM | CallRail | 
|---|---|---|
| **IVR** | 8.9 (168 reviews) | 8.1 (353 reviews) | 
| **Call Scheduling** | 8.9 (149 reviews) | 8.0 (320 reviews) | 
| **Geo-Routing** | 8.6 (136 reviews) | 7.9 (301 reviews) | 

#### Administration

| Feature | CTM | CallRail | 
|---|---|---|
| **Martech Integrations** | 8.6 (85 reviews) | 7.9 (266 reviews) | 
| **Privacy, Security, and Compliance** | 9.2 (130 reviews) | 8.7 (304 reviews) | 
| **Performance and Reliability** | 9.1 (148 reviews) | 8.8 (364 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | CTM | CallRail | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (22 reviews) | 7.4 (53 reviews) | 
| **Cross-system Integration** | 7.0 (22 reviews) | 7.7 (57 reviews) | 
| **Proactive Assistance** | 6.1 (22 reviews) | 7.7 (54 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.2/10 | 68 |
| **CallRail** | 8.1/10 | 269 |

#### Marketing Operations

| Feature | CTM | CallRail | 
|---|---|---|
| **ROI Tracking** | 8.3 (44 reviews) | 8.3 (199 reviews) | 
| **Data Collection** | 9.1 (57 reviews) | 8.8 (215 reviews) | 
| **Customer Insights** | 8.8 (47 reviews) | 8.4 (189 reviews) | 
| **Multi-User Access** | 9.1 (58 reviews) | 8.9 (200 reviews) | 
| **Spend Management** | 8.3 (45 reviews) | 7.8 (177 reviews) | 
| **White Label** | 8.5 (42 reviews) | 7.6 (152 reviews) | 

#### Campaign Activity

| Feature | CTM | CallRail | 
|---|---|---|
| **Campaign Insights** | 8.8 (51 reviews) | 8.4 (199 reviews) | 
| **Reports and Dashboards** | 8.7 (62 reviews) | 8.5 (230 reviews) | 
| **Campaign Stickiness** | 8.0 (44 reviews) | 7.8 (178 reviews) | 
| **Multichannel Tracking** | 8.9 (55 reviews) | 8.3 (197 reviews) | 
| **Brand Optimization** | 8.3 (40 reviews) | Feature Not Available | 
| **Predictive Analytics** | 7.5 (35 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | CTM | CallRail | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | 7.5 (25 reviews) | 
| **Cross-system Integration** | 7.3 (11 reviews) | 7.7 (27 reviews) | 
| **Proactive Assistance** | 6.7 (11 reviews) | 7.6 (24 reviews) | 

---
## Categories
**Shared Categories (7):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)

**Unique to CTM (3):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)

**Unique to CallRail (4):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Live Chat Software](https://www.g2.com/categories/live-chat)


---
## Reviewer Demographics

### By Company Size

| Segment | CTM | CallRail | 
|---|---|---|
| **Small-Business** | 66.2% | 74.4% | 
| **Mid-Market** | 30.3% | 22.2% | 
| **Enterprise** | 3.6% | 3.4% | 

### By Industry

#### CTM

- **Marketing and Advertising:** 38.4%
- **Internet:** 6.3%
- **Construction:** 4.1%
- **Consumer Services:** 3.8%
- **Hospital & Health Care:** 3.8%
- **Health, Wellness and Fitness:** 3.7%
- **Information Technology and Services:** 2.7%
- **Real Estate:** 2.7%
- **Computer Software:** 2.1%
- **Mental Health Care:** 1.8%
- **Other:** 30.5%

#### CallRail

- **Marketing and Advertising:** 35.1%
- **Real Estate:** 8.4%
- **Construction:** 7.2%
- **Hospital & Health Care:** 4.1%
- **Consumer Services:** 3.7%
- **Legal Services:** 3.5%
- **Internet:** 2.9%
- **Health, Wellness and Fitness:** 2.7%
- **Law Practice:** 2.4%
- **Automotive:** 2.4%
- **Other:** 27.6%

---
## Alternatives

### Alternatives to CTM

- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (305 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1584 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1547 reviews)
- [NiCE CXone](https://www.g2.com/products/nice-cxone/reviews) — 4.3/5 stars (1730 reviews)

### Alternatives to CallRail

- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (305 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1584 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [Dialpad Connect](https://www.g2.com/products/dialpad-connect/reviews) — 4.4/5 stars (4165 reviews)
- [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews) — 4.8/5 stars (865 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6644 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [JustCall](https://www.g2.com/products/saas-labs-justcall/reviews) — 4.3/5 stars (2384 reviews)

---
## Top Discussions

### CTM

- Title: [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) — 2 comments, 1 upvote
  > **Top comment:** "very convenient"
- Title: [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) — 1 comment, 1 upvote
  > **Top comment:** "Try Blue Pig Media. I’ve heard they’re quite good. "
- Title: [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Do you mean to the receiving user of a response? "
- Title: [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) — 1 comment, 1 upvote
  > **Top comment:** "Hey Adrian! Good question. Both Reporting Tags and Call Tags can be customized, so the answer would depend on which you're referring to. 

Reporting Tags:..."
- Title: [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No problem, this is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada..."

### CallRail

- Title: [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) — 2 comments
  > **Top comment:** "No - there is a monthly subscription."
- Title: [What is CallRail used for?](https://www.g2.com/discussions/what-is-callrail-used-for) — 2 comments
  > **Top comment:** "CallRail is mainly used for call tracking. However, it is also used for form tracking, managing leads from chat, sms, and calls. "
- Title: [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) — 1 comment
  > **Top comment:** "1. Click the My Account Icon in the top left. 
2. Click Account Settings.
3. Scroll down to the Account Billing tab scroll down to the Plans & Payment..."
- Title: [Are there any alternatives to CallRail that offer Phone, Live Chat, and Form Tracking?](https://www.g2.com/discussions/are-there-any-alternatives-to-callrail-that-offer-phone-live-chat-and-form-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Yes, WhatConverts is a lead tracking and reporting platform that tracks calls, forms, chat and transactions"
- Title: [How do I check my text messages to my tracking numbers ?](https://www.g2.com/discussions/how-do-i-check-my-text-messages-to-my-tracking-numbers) — 1 comment, 1 upvote
  > **Top comment:** "Text messages arrive via email and previously we’re available in the Lead Center. However, with new pricing texting isn’t available in the basic plan. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ctm-ctm-vs-callrail)