Semrush Reviews & Product Details

Semrush provides a true 360° view of your SEO: precise competitive analysis, comprehensive keyword study, clear and actionable technical audit, reliable position tracking...

As an SEO consultant, I especially appreciate:

- the power of competitive analysis (Domain Overview, Keyword Gap)

- the very detailed yet educational technical audits

- the very large and realistic keyword database

- the position tracking, essential for seeing the evolution of positioning for my clients Review collected by and hosted on G2.com.

Semrush can sometimes be a dense tool, with many features that may intimidate a beginner. The custom reports could be more flexible, and some social data is not always complete. But for an SEO/marketing consultant, these are minor details compared to the overall value of the platform. Review collected by and hosted on G2.com.

The sheer depth of data across international markets is unbeatable. Running SEO for a multinational fashion brand across 15+ countries, I rely heavily on the Keyword Magic Tool for multilingual nuances and the Position Tracking tool to keep an eye on competitive movements.

However, my favorite "feature" lately is the API and MCP integration. I love building AI-powered SEO tools in my spare time, and being able to pull Semrush Trends data (traffic benchmarking, demographics, AI search traffic) directly into my LLM workflows via Python has been a game-changer. It allows me to move from manual reporting to automated insights instantly. Review collected by and hosted on G2.com.

Honestly, the tool is incredibly robust. If I had to pick one thing, it would be that the depth of features can sometimes be overwhelming for new team members, but the learning curve is worth it for the power you get in return. Review collected by and hosted on G2.com.

I absolutely love how much time Semrush saves me in my daily work. It has everything I need for SEO, whether it’s keyword research, site audits, tracking rankings, or gathering competitor insights—all conveniently in one place. The platform provides detailed, easy-to-understand data, which makes it so much easier to analyze performance and prioritize tasks. The tools are incredibly intuitive and help me quickly identify what’s working, what areas need improvement, and even uncover new opportunities I might have missed otherwise. It’s a comprehensive solution that makes my day-to-day work so much smoother and more efficient, allowing me to focus on strategy instead of juggling multiple tools. Review collected by and hosted on G2.com.

Some parts of the platform can feel sometimes bit overwhelming, especially when I was still learning my way around, making my first Semrush steps. A few tools take some time to get used to. Also, the price can be a bit high if you need extra features or users. But the pros definitely outweigh the cons. Review collected by and hosted on G2.com.

Semrush has been my Swiss Army Knife of marketing offering tonnes of features and abilities that apply across a full agency worth of activity from a technical marketer to sales and social media management. The intuitive U allows me to manage clients and project in a way to most effectively set up a profitable system with seamless implementation.

Any hiccups i have are resolved by access to a team of customer support staff. I also make use of the social media active digital team who are always on hand to help. With my team using Semrush services every day this is an essential part of the team it was implemented and intergrated into my team seamlessly! Review collected by and hosted on G2.com.

The fact it cant entirely do my job for me! Review collected by and hosted on G2.com.

The content ideas feature in the SEO tool is very helpful. Whenever I write an article, it ensures that my content is optimized for SEO. The Keyword Gap tool also encourages us to be more strategic, making sure we focus on the right missing keywords. In addition, their customer support has been extremely helpful to me on several occasions. Now, I'm looking forward to AI Visibility tool, I want to make sure our page is not only at the top of the SE results, but also visible and friendly for LLMs. Review collected by and hosted on G2.com.

At times, it can feel overwhelming due to the sheer number of features available. Additionally, pricing is an important consideration, as this is not an inexpensive tool. Review collected by and hosted on G2.com.

Semrush has so many different tools / apps that have assisted with taking some very complex reporting for SEO, social, AI and traffic & marketing, and made it very easy to pull together. It has been an easy process to integrate multiple platforms to get the reporting and show how our internal team can implement the changes needed to grow our brands and revenue. We have also had some really amazing individuals work with us to ensure we have the right level program to get the most out of it. I am almost literally in the Semrush platform daily for content for social as well as site. Review collected by and hosted on G2.com.

At this time there isn't much that I can say about disliking anything from Semrush. Review collected by and hosted on G2.com.

I’ve been using SEMrush pretty heavily in my SEO work, and what keeps me coming back is how practical the data is. The Keyword Magic Tool is one of my favorite features and the best way I’ve found to uncover long-tails and build out topic clusters fast, definitely more flexible than what I usually get from Ahrefs. I’ve also been testing their AI tools, and they actually help me understand how my brand shows up across different AIs, not just the regular SERPs. It’s not a perfect platform, but it saves me time and helps me spot opportunities I’d probably miss otherwise. Review collected by and hosted on G2.com.

It’s a bit expensive for smaller teams or freelancers, and the add-ons make it climb quickly. Review collected by and hosted on G2.com.

I love how Semrush consolidates all essential SEO tools into one platform, making my workflow much smoother and efficient. The keyword magic tool and competitive research features are incredibly powerful, saving me a considerable amount of time and providing deep insights that I couldn't get from using multiple smaller tools. The comprehensive site audit reports are detailed, enabling me to identify and rectify SEO issues efficiently. The initial setup was straightforward, with a user-friendly dashboard and tools ready to use, which made getting started quick and simple. Overall, Semrush offers more accurate data, better competitive analysis, and stronger reporting features, significantly facilitating the management of content strategies for my clients. Review collected by and hosted on G2.com.

I find the pricing of Semrush to be quite high, especially for freelancers or small teams who might not need all the advanced features. Additionally, the vast amount of data and tools can be overwhelming for beginners. It would be more user-friendly if there were simplified tutorials or guided workflows to help new users navigate through the platform more efficiently. Review collected by and hosted on G2.com.

I appreciate how seamlessly the different parts of Semrush work together, which enhances my productivity and drives improvements in position tracking. I find the site audit, topic research, and writing assistant particularly valuable as they integrate well to foster comprehensive SEO growth. The Keyword Gap and Backlink Gap tools stand out most to me; they are indispensable for understanding how a client's site compares to competitors. The smart use of filter options in keyword research helps me quickly identify content gaps that the client should address for SEO, user engagement, and brand positioning. The Backlink Gap feature, especially the 'best' report, offers straightforward opportunities to build high-quality and authoritative links that also boost referral traffic. Additionally, Semrush is easy to set up, which makes getting started quick and simple. The recent addition of 'folders' in the dashboard has made navigating across different tools/modules more efficient, which I appreciate despite having some navigational suggestions. Review collected by and hosted on G2.com.

I find navigating across different tools or modules within Semrush could be more intuitive while working on the same site. Though it has improved with the addition of 'folders' in the dashboard, having the ability to select a site at the top and have it automatically considered across reports would further enhance usability and streamline my workflow. Review collected by and hosted on G2.com.

Everything I need is conveniently located in one place, offering a variety of options for everyone on a marketing team, from local SEO to paid advertising. I especially appreciate the addition of the AI tracker and how straightforward it is to use, implement, and integrate into existing workflows. Review collected by and hosted on G2.com.

The pricing model is to be desired. Many of the features that would be frequently used cost more than an allotted budget and can be hard to justify. There seems to be more costs included in the additional features and nothing included free for legacy users. While SEMRush is frequently used by our marketing team, customer support should to more to check in with legacy users and find ways to allow them to use features maybe in an Alpha mode for a certain period of time. Review collected by and hosted on G2.com.