It's fast and relatively easy to set up Qubit experiences, we've managed to release an important test within 7 days period, including full QA.
Great platform for personalisation, product testing, marketing tests and optimisation.
We are able to create compex on boarding journeys to deliver the best experience for our new players.
Segmentation can be as targeted as you need and you can make sure the same player is not getting multiple marketing messages.
Integration with Google analytics allows to get real time data and provides an additional tracking for experiences.
Data extract allows to get target vs control breakdown and analyse performance of the experiences with own BI tools.
Mobile access to Qubit Pro comes really handy when you need to make changes outside of working hours.
Integration with the CRM engine allows to run real time CRM campaigns that were not possible without Qubit.
Not everything is customized enough for a marketing team, for example, segment build doesn't cover all the options and segments require some dev work to be build.
In terms of analysis, Qubit dashboard is sometimes misleading.
Some tools stop working from time to time, for example data extract was not available for the past 7 days, however I was given an alternative (and less user-friendly) solution.
New player journeys
Personalisation - showing different content to different player groups
Product testing - testing new features on site before it gets implemented to 100% of the audience, including testing registration form
Marketing tests - AB testing