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Best Native Advertising Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Native advertising software helps advertisers buy ads that are formatted similarly to a website’s content. Native advertising software gives advertisers the ability to make ads that more accurately adhere to consumers’ media consumption habits by formatting ads to match the content on any given website. Native advertising typically fits into businesses’ content marketing strategy, allowing them to create and promote their sponsored content at scale. Products in this category is used by in-house marketing teams or advertising agencies. Many native advertising platforms are compound products that also offer publisher ad management native advertising features.

To qualify for inclusion in the Native Advertising category, a product must:

Allow advertisers to create native ads that are formatted to match a website’s existing content
Access sources of native advertising inventory such as publisher ad management products and native advertising networks
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Best Native Advertising Software At A Glance

Leader:
StackAdapt
StackAdapt
Highest Performer:
PRnews.io
PRnews.io
Easiest to Use:
StackAdapt
StackAdapt
Top Trending:
StackAdapt
StackAdapt
Best Free Software:
brax.io
brax.io
Show LessShow More
Easiest to Use:
StackAdapt
StackAdapt
Top Trending:
StackAdapt
StackAdapt
Best Free Software:
brax.io
brax.io

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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101 Listings in Native Advertising Available
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    G2 Score
StackAdapt
(829)4.7 out of 5
Optimized for quick response
1st Easiest To Use in Native Advertising software
View top Consulting Services for StackAdapt
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

    Users
    • Digital Strategist
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 63% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • StackAdapt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    130
    Ease of Use
    129
    Team Helpfulness
    106
    Helpful
    96
    Features
    85
    Cons
    Reporting Limitations
    32
    Poor Reporting
    27
    Reporting Issues
    26
    Limited Reporting
    24
    Budget Management
    20
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • StackAdapt features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.9
    9.9
    Quality of Support
    Average: 8.5
    9.1
    Ease of Use
    Average: 8.5
    9.2
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    StackAdapt
    Company Website
    Year Founded
    2014
    HQ Location
    Ontario
    Twitter
    @StackAdapt
    2,573 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,614 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users
  • Digital Strategist
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 63% Small-Business
  • 32% Mid-Market
StackAdapt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
130
Ease of Use
129
Team Helpfulness
106
Helpful
96
Features
85
Cons
Reporting Limitations
32
Poor Reporting
27
Reporting Issues
26
Limited Reporting
24
Budget Management
20
View All Pros and Cons
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.9
9.9
Quality of Support
Average: 8.5
9.1
Ease of Use
Average: 8.5
9.2
Ease of Admin
Average: 8.3
Seller Details
Seller
StackAdapt
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,573 Twitter followers
LinkedIn® Page
www.linkedin.com
1,614 employees on LinkedIn®
The Trade Desk
(145)4.4 out of 5
Optimized for quick response
13th Easiest To Use in Native Advertising software
View top Consulting Services for The Trade Desk
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 45% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    32
    Ease of Use
    26
    Customer Support
    24
    Audience Targeting
    20
    Campaign Management
    19
    Cons
    Learning Curve
    18
    Expensive
    12
    Learning Difficulty
    10
    Complexity
    9
    Training Difficulty
    9
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • The Trade Desk features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.9
    8.8
    Quality of Support
    Average: 8.5
    8.0
    Ease of Use
    Average: 8.5
    8.2
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    The Trade Desk
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    20,402 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,615 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 45% Mid-Market
  • 27% Enterprise
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
32
Ease of Use
26
Customer Support
24
Audience Targeting
20
Campaign Management
19
Cons
Learning Curve
18
Expensive
12
Learning Difficulty
10
Complexity
9
Training Difficulty
9
View All Pros and Cons
The Trade Desk features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.9
8.8
Quality of Support
Average: 8.5
8.0
Ease of Use
Average: 8.5
8.2
Ease of Admin
Average: 8.3
Seller Details
Seller
The Trade Desk
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,402 Twitter followers
LinkedIn® Page
www.linkedin.com
4,615 employees on LinkedIn®

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Facebook for Business
(1,420)4.2 out of 5
View top Consulting Services for Facebook for Business
Save to My Lists
Entry Level Price:Cost per 1,000 Impress...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Find new customers. Increase sales.

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 66% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Facebook for Business Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Audience Targeting
    29
    Ease of Use
    25
    Campaign Management
    22
    Advertising Management
    21
    Advertising
    19
    Cons
    Ad Issues
    16
    Ad Management Issues
    14
    Poor Customer Support
    13
    Ad Restrictions
    11
    Limited Features
    10
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Facebook for Business features and usability ratings that predict user satisfaction
    7.8
    Has the product been a good partner in doing business?
    Average: 8.9
    6.6
    Quality of Support
    Average: 8.5
    8.2
    Ease of Use
    Average: 8.5
    8.3
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Meta Platforms, Inc
    Year Founded
    2008
    HQ Location
    Menlo Park, CA
    Twitter
    @Meta
    9,940,667 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    144,685 employees on LinkedIn®
    Ownership
    NASDAQ: META
Product Description
How are these determined?Information
This description is provided by the seller.

Find new customers. Increase sales.

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 66% Small-Business
  • 26% Mid-Market
Facebook for Business Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Audience Targeting
29
Ease of Use
25
Campaign Management
22
Advertising Management
21
Advertising
19
Cons
Ad Issues
16
Ad Management Issues
14
Poor Customer Support
13
Ad Restrictions
11
Limited Features
10
View All Pros and Cons
Facebook for Business features and usability ratings that predict user satisfaction
7.8
Has the product been a good partner in doing business?
Average: 8.9
6.6
Quality of Support
Average: 8.5
8.2
Ease of Use
Average: 8.5
8.3
Ease of Admin
Average: 8.3
Seller Details
Seller
Meta Platforms, Inc
Year Founded
2008
HQ Location
Menlo Park, CA
Twitter
@Meta
9,940,667 Twitter followers
LinkedIn® Page
www.linkedin.com
144,685 employees on LinkedIn®
Ownership
NASDAQ: META
AdRoll
(693)4.0 out of 5
Optimized for quick response
5th Easiest To Use in Native Advertising software
Save to My Lists
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 57% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AdRoll Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    71
    Campaign Management
    46
    Customer Support
    45
    Ad Management
    44
    Helpful
    37
    Cons
    Limited Features
    16
    Expensive
    15
    Reporting Limitations
    15
    Ad Issues
    12
    Ad Management Issues
    12
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AdRoll features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Quality of Support
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.5
    8.1
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    276 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 57% Small-Business
  • 35% Mid-Market
AdRoll Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
71
Campaign Management
46
Customer Support
45
Ad Management
44
Helpful
37
Cons
Limited Features
16
Expensive
15
Reporting Limitations
15
Ad Issues
12
Ad Management Issues
12
View All Pros and Cons
AdRoll features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.9
8.0
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.5
8.1
Ease of Admin
Average: 8.3
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
276 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®
Quantcast Platform
(175)4.2 out of 5
Optimized for quick response
8th Easiest To Use in Native Advertising software
View top Consulting Services for Quantcast Platform
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 42% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    55
    Campaign Management
    30
    Insights
    30
    Customer Support
    28
    User Interface
    24
    Cons
    Missing Features
    14
    Limited Features
    13
    Reporting Issues
    11
    Budget Management
    10
    Limited Reporting
    10
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Quantcast Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.9
    Quality of Support
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.5
    8.1
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,279 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    485 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 42% Mid-Market
  • 32% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
55
Campaign Management
30
Insights
30
Customer Support
28
User Interface
24
Cons
Missing Features
14
Limited Features
13
Reporting Issues
11
Budget Management
10
Limited Reporting
10
View All Pros and Cons
Quantcast Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.9
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.5
8.1
Ease of Admin
Average: 8.3
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,279 Twitter followers
LinkedIn® Page
www.linkedin.com
485 employees on LinkedIn®
Simpli.fi
(146)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Native Advertising software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 58% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    23
    Ease of Use
    19
    Helpful
    16
    Campaigns
    13
    Team Helpfulness
    13
    Cons
    Campaign Management
    6
    Lack of Clarity
    6
    Learning Curve
    5
    Poor Customer Support
    5
    Reporting Limitations
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Simpli.fi features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    9.4
    Quality of Support
    Average: 8.5
    8.8
    Ease of Use
    Average: 8.5
    8.9
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,809 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    659 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 58% Small-Business
  • 34% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
23
Ease of Use
19
Helpful
16
Campaigns
13
Team Helpfulness
13
Cons
Campaign Management
6
Lack of Clarity
6
Learning Curve
5
Poor Customer Support
5
Reporting Limitations
5
View All Pros and Cons
Simpli.fi features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.4
Quality of Support
Average: 8.5
8.8
Ease of Use
Average: 8.5
8.9
Ease of Admin
Average: 8.3
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,809 Twitter followers
LinkedIn® Page
www.linkedin.com
659 employees on LinkedIn®
illumin
(100)4.3 out of 5
8th Easiest To Use in Native Advertising software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 58% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • illumin Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    Team Helpfulness
    15
    Features
    13
    Customer Support
    12
    Campaign Management
    11
    Cons
    Integration Issues
    6
    Poor Reporting
    6
    Limited Reporting
    5
    Poor Interface Design
    5
    Reporting Limitations
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • illumin features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    9.2
    Quality of Support
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.4
    8.3
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    illumin
    Company Website
    Year Founded
    2009
    HQ Location
    Toronto, Canada
    Twitter
    @AcuityAds
    279 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    253 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 58% Small-Business
  • 31% Mid-Market
illumin Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
Team Helpfulness
15
Features
13
Customer Support
12
Campaign Management
11
Cons
Integration Issues
6
Poor Reporting
6
Limited Reporting
5
Poor Interface Design
5
Reporting Limitations
5
View All Pros and Cons
illumin features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.2
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.4
8.3
Ease of Admin
Average: 8.3
Seller Details
Seller
illumin
Company Website
Year Founded
2009
HQ Location
Toronto, Canada
Twitter
@AcuityAds
279 Twitter followers
LinkedIn® Page
www.linkedin.com
253 employees on LinkedIn®
Basis
(287)4.5 out of 5
2nd Easiest To Use in Native Advertising software
View top Consulting Services for Basis
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    Campaign Management
    7
    Campaigns
    7
    Customer Support
    7
    Features
    7
    Cons
    Limited Features
    4
    Poor Usability
    3
    Reporting Limitations
    3
    Dashboard Issues
    2
    Integration Issues
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Basis features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.9
    9.5
    Quality of Support
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.4
    8.2
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Basis Technologies
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,766 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,411 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
Campaign Management
7
Campaigns
7
Customer Support
7
Features
7
Cons
Limited Features
4
Poor Usability
3
Reporting Limitations
3
Dashboard Issues
2
Integration Issues
2
View All Pros and Cons
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.9
9.5
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.4
8.2
Ease of Admin
Average: 8.3
Seller Details
Seller
Basis Technologies
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,766 Twitter followers
LinkedIn® Page
www.linkedin.com
1,411 employees on LinkedIn®
Viant Technology
(297)4.1 out of 5
11th Easiest To Use in Native Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

    Users
    • Programmatic Trader
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 40% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Viant Technology Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    26
    Ease of Use
    25
    Features
    17
    Helpful
    17
    Team Helpfulness
    17
    Cons
    Reporting Limitations
    11
    Limited Reporting
    9
    Poor Reporting
    8
    Functionality Limitations
    6
    Poor Interface Design
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Viant Technology features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    9.0
    Quality of Support
    Average: 8.5
    7.9
    Ease of Use
    Average: 8.5
    8.1
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Viant Technology LLC
    Company Website
    Year Founded
    1999
    HQ Location
    Irvine, California
    Twitter
    @viant_tech
    3,023 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    415 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users
  • Programmatic Trader
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 40% Mid-Market
  • 39% Small-Business
Viant Technology Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
26
Ease of Use
25
Features
17
Helpful
17
Team Helpfulness
17
Cons
Reporting Limitations
11
Limited Reporting
9
Poor Reporting
8
Functionality Limitations
6
Poor Interface Design
6
View All Pros and Cons
Viant Technology features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
9.0
Quality of Support
Average: 8.5
7.9
Ease of Use
Average: 8.5
8.1
Ease of Admin
Average: 8.3
Seller Details
Seller
Viant Technology LLC
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
3,023 Twitter followers
LinkedIn® Page
www.linkedin.com
415 employees on LinkedIn®
EVADAV
(25)4.4 out of 5
Save to My Lists
Entry Level Price:$100
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    EVADAV is the Evolving Advertising Network with 2B+ impressions daily worldwide, focused on delivering outstanding value for Publishers and Advertisers. Evadav ensures Advertisers and Publishers get

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 64% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • EVADAV Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Results
    3
    Campaign Management
    2
    Reporting Capabilities
    2
    Advertising Management
    1
    Audience Targeting
    1
    Cons
    Ad Management Issues
    1
    Campaign Management
    1
    Expensive
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • EVADAV features and usability ratings that predict user satisfaction
    6.7
    Has the product been a good partner in doing business?
    Average: 8.9
    9.0
    Quality of Support
    Average: 8.5
    9.3
    Ease of Use
    Average: 8.4
    6.7
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    EVADAV
    Year Founded
    2018
    HQ Location
    Limassol, Limassol
    Twitter
    @evadav
    48 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    163 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

EVADAV is the Evolving Advertising Network with 2B+ impressions daily worldwide, focused on delivering outstanding value for Publishers and Advertisers. Evadav ensures Advertisers and Publishers get

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 64% Small-Business
  • 32% Mid-Market
EVADAV Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Results
3
Campaign Management
2
Reporting Capabilities
2
Advertising Management
1
Audience Targeting
1
Cons
Ad Management Issues
1
Campaign Management
1
Expensive
1
View All Pros and Cons
EVADAV features and usability ratings that predict user satisfaction
6.7
Has the product been a good partner in doing business?
Average: 8.9
9.0
Quality of Support
Average: 8.5
9.3
Ease of Use
Average: 8.4
6.7
Ease of Admin
Average: 8.3
Seller Details
Seller
EVADAV
Year Founded
2018
HQ Location
Limassol, Limassol
Twitter
@evadav
48 Twitter followers
LinkedIn® Page
www.linkedin.com
163 employees on LinkedIn®
AdRoll ABM (Formerly RollWorks)
(569)4.3 out of 5
10th Easiest To Use in Native Advertising software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 57% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AdRoll ABM is a platform that provides account-based marketing and retargeting capabilities, integrating with CRM systems and offering detailed reporting and analytics.
    • Reviewers like the platform's precise audience segmentation, easy CRM and LinkedIn integration, and the ability to run display and social campaigns from a unified dashboard.
    • Reviewers mentioned that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others noting limitations in attribution and intent data options for advanced analytics.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AdRoll ABM (Formerly RollWorks) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    154
    Intent Data
    90
    Audience Targeting
    89
    Targeting
    88
    Customer Support
    87
    Cons
    Missing Features
    55
    Learning Curve
    53
    Limited Features
    41
    Campaign Issues
    39
    Data Management
    39
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.9
    8.9
    Quality of Support
    Average: 8.5
    8.5
    Ease of Use
    Average: 8.5
    8.6
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    277 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 57% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AdRoll ABM is a platform that provides account-based marketing and retargeting capabilities, integrating with CRM systems and offering detailed reporting and analytics.
  • Reviewers like the platform's precise audience segmentation, easy CRM and LinkedIn integration, and the ability to run display and social campaigns from a unified dashboard.
  • Reviewers mentioned that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others noting limitations in attribution and intent data options for advanced analytics.
AdRoll ABM (Formerly RollWorks) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
154
Intent Data
90
Audience Targeting
89
Targeting
88
Customer Support
87
Cons
Missing Features
55
Learning Curve
53
Limited Features
41
Campaign Issues
39
Data Management
39
View All Pros and Cons
AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
8.9
Quality of Support
Average: 8.5
8.5
Ease of Use
Average: 8.5
8.6
Ease of Admin
Average: 8.3
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
277 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®
Taboola
(30)2.9 out of 5
View top Consulting Services for Taboola
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Taboola (NASDAQ: TBLA) is a publicly traded advertising and technology company that empowers businesses to grow through performance advertising that goes beyond search and social, with thousands of ad

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 57% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Taboola Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Business Promotion
    1
    Client Engagement
    1
    Lead Generation
    1
    Cons
    Bug Issues
    1
    Data Inaccuracy
    1
    Inaccuracy
    1
    Integration Problems
    1
    Lack of Innovation
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Taboola features and usability ratings that predict user satisfaction
    7.4
    Has the product been a good partner in doing business?
    Average: 8.9
    5.8
    Quality of Support
    Average: 8.5
    6.7
    Ease of Use
    Average: 8.5
    6.4
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Taboola
    Year Founded
    2007
    HQ Location
    New York, NY
    Twitter
    @taboola
    11,114 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,978 employees on LinkedIn®
    Ownership
    NASDAQ: TBLA
Product Description
How are these determined?Information
This description is provided by the seller.

Taboola (NASDAQ: TBLA) is a publicly traded advertising and technology company that empowers businesses to grow through performance advertising that goes beyond search and social, with thousands of ad

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 57% Small-Business
  • 30% Mid-Market
Taboola Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Business Promotion
1
Client Engagement
1
Lead Generation
1
Cons
Bug Issues
1
Data Inaccuracy
1
Inaccuracy
1
Integration Problems
1
Lack of Innovation
1
View All Pros and Cons
Taboola features and usability ratings that predict user satisfaction
7.4
Has the product been a good partner in doing business?
Average: 8.9
5.8
Quality of Support
Average: 8.5
6.7
Ease of Use
Average: 8.5
6.4
Ease of Admin
Average: 8.3
Seller Details
Seller
Taboola
Year Founded
2007
HQ Location
New York, NY
Twitter
@taboola
11,114 Twitter followers
LinkedIn® Page
www.linkedin.com
1,978 employees on LinkedIn®
Ownership
NASDAQ: TBLA
Sharethrough
(88)4.5 out of 5
14th Easiest To Use in Native Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technol

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Entertainment
    Market Segment
    • 44% Mid-Market
    • 28% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sharethrough features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    9.5
    Quality of Support
    Average: 8.5
    8.9
    Ease of Use
    Average: 8.5
    8.6
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sharethrough
    Year Founded
    2008
    HQ Location
    Montreal, Quebec
    Twitter
    @sharethrough
    5,111 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    54 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technol

Users
No information available
Industries
  • Marketing and Advertising
  • Entertainment
Market Segment
  • 44% Mid-Market
  • 28% Small-Business
Sharethrough features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.5
Quality of Support
Average: 8.5
8.9
Ease of Use
Average: 8.5
8.6
Ease of Admin
Average: 8.3
Seller Details
Seller
Sharethrough
Year Founded
2008
HQ Location
Montreal, Quebec
Twitter
@sharethrough
5,111 Twitter followers
LinkedIn® Page
www.linkedin.com
54 employees on LinkedIn®
PRnews.io
(52)4.7 out of 5
4th Easiest To Use in Native Advertising software
Save to My Lists
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 75% Small-Business
    • 15% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • PRnews.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    7
    Ease of Use
    7
    Helpful
    3
    Response Time
    3
    Team Helpfulness
    3
    Cons
    Slow Processing
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • PRnews.io features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    9.7
    Quality of Support
    Average: 8.5
    9.1
    Ease of Use
    Average: 8.4
    8.5
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PRNews
    Year Founded
    2015
    HQ Location
    Tallinn, Harju
    Twitter
    @prnewsio
    645 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    63 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 75% Small-Business
  • 15% Mid-Market
PRnews.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
7
Ease of Use
7
Helpful
3
Response Time
3
Team Helpfulness
3
Cons
Slow Processing
1
View All Pros and Cons
PRnews.io features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.7
Quality of Support
Average: 8.5
9.1
Ease of Use
Average: 8.4
8.5
Ease of Admin
Average: 8.3
Seller Details
Seller
PRNews
Year Founded
2015
HQ Location
Tallinn, Harju
Twitter
@prnewsio
645 Twitter followers
LinkedIn® Page
www.linkedin.com
63 employees on LinkedIn®
Nativo
(22)4.4 out of 5
12th Easiest To Use in Native Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive c

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 55% Mid-Market
    • 32% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Nativo features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    9.2
    Quality of Support
    Average: 8.5
    8.5
    Ease of Use
    Average: 8.4
    8.1
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Nativo
    Year Founded
    2010
    HQ Location
    El Segundo, California
    Twitter
    @nativo
    1,067 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    153 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive c

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 55% Mid-Market
  • 32% Small-Business
Nativo features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
9.2
Quality of Support
Average: 8.5
8.5
Ease of Use
Average: 8.4
8.1
Ease of Admin
Average: 8.3
Seller Details
Seller
Nativo
Year Founded
2010
HQ Location
El Segundo, California
Twitter
@nativo
1,067 Twitter followers
LinkedIn® Page
www.linkedin.com
153 employees on LinkedIn®
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