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Nativo Reviews & Product Details

Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights with highest-quality reach. For media companies, Nativo provides an integrated native technology stack that makes it easy to sell, deploy, and optimize native ads across their media properties expanding their revenue potential while delivering a better, non-interruptive experience for their audiences. More than 600 brands and 400 publishers converge on the Nativo platform to power the new paradigm in digital advertising. Learn more at www.nativo.com.

Seller

Nativo

Product Description

Nativo is a native advertising platform with content served within publisher editorial streams, matched to the look and feel of publication, fully integrated and consumed on the publisher site, across screens to deliver, engagment rates, monetization, and more.

Overview by

James Esquivel (Senior Marketing Manager at Nativo Inc)

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Nativo Media

Nativo dashboard

Nativo's exclusive click-in format seamlessly places content in the editorial feed. True Native Content is a non-interruptive, authentic experience that delivers higher performance and deeper engagement.

Nativo Demo - Simplify Creative Execution

Integrated creative building technology with an ad previewer provides the flexibility to build content in either a coded or code-free environment, streamlining content production and approvals.

Pick one of our flexible integration options to gain access to Nativo’s unique demand sourced from our direct brand and agency relationships

Nativo Demo - Dynamic Creative Optimization

Nativo’s proprietary DCO technology and machine learning considers all components—headlines, preview images, content, placement—and A/B tests them to arrive at the absolute best performing version of each ad.

Nativo Demo - Transform Your Content from an Art to a Science

Consumers engage with native advertising differently than traditional formats so measurement needs to go beyond counting clicks. Nativo arms advertisers with nuanced metrics and actionable insights to precisely tune campaign performance.

Nativo Reviews (22)

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Greg S.

CEO

Newspapers

Small-Business (50 or fewer emp.)

8/11/2022

"Native offers a desirable publisher network, robust targeting, and visually appealing reporting."

5/5

What do you like best about Nativo?

Native display advertising is available from many DSPs, but Nativo's native article network, and native video formats perform really well. The platform is easy to use, and the reporting is visually attractive, and comprehensive. Review collected by and hosted on G2.com.

What do you dislike about Nativo?

Setting up a campaign is a little counterintuitive. The campaign budget and campaign creative can not be completed at the same time. You have to build the creative in one step, build a budget in another step, and then link the two together. And then submit both for approval. All of these steps are manual, and the campaign does not start until all are completed. It is a little clunky, but after you learn the steps, it is really quite easy to use. Review collected by and hosted on G2.com.

Gareth R.

Director, Ad Operations

Enterprise (> 1000 emp.)

6/14/2022

"Nativo makes sponsored content creation and marketing easy"

4/5

What do you like best about Nativo?

Support staff are very responsive, and their platform documentation is in depth and accessible

Nativo are active in providing new features and tools to keep competitive in the content marketing world

display ad units are easy to A-B test different headline and image content Review collected by and hosted on G2.com.

What do you dislike about Nativo?

Pushing third-party audience segments into the platform is not as smooth as other platforms we have worked with

Would like to see more options for designing content hub pages - different styles, layouts, featured ads Review collected by and hosted on G2.com.

What problems is Nativo solving and how is that benefiting you?

sponsored content marketing - - promoting clients sponsored articles and running it amidst our own publisher content

clients benefit from the halo effect of their business being used and known as an industry leader in their area of expertise

Being able to run display creative to drive traffic to these article pages and report on performance Review collected by and hosted on G2.com.

Verified User in Online Media

Mid-Market (51-1000 emp.)

8/9/2022

"Easy to use, can be a little confusing however."

4.5/5

What do you like best about Nativo?

I like how easy it is to complete a setup. It is way easier than a lot of DSPs and there are less pain points. The budget level is the only confusing portion to me. Review collected by and hosted on G2.com.

What do you dislike about Nativo?

The Nativo budget level is a little confusing. It is not your typical Advertiser - Campaign - Line - Ad hierarchy. It causes some issues if you are using any third party data housing platforms such as Datorama. Review collected by and hosted on G2.com.

Russell B.

Senior Director of Client Services

Mid-Market (51-1000 emp.)

8/1/2022

"Excellent Native Platform"

5/5

What do you like best about Nativo?

Nativo's platform is super easy to use, from setting up campaigns to pulling comprehensive data and insightful campaign wrap reports. Their ability to deliver native campaigns across their publisher network is unrivaled, and our clients are always thrilled with their performance. Review collected by and hosted on G2.com.

What do you dislike about Nativo?

Not much to complain about when comparing to other media platforms. They all have their quirks, but Nativo's are minor compared to some of the others that we use on a regular basis. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/1/2022

"Easy to use and navigate Native buys"

4.5/5

What do you like best about Nativo?

Nativo offers a number of native strategies all in one space and has created a platform that's intuitive and simple enough to use while still having all the functions and elements one would need to run a campaign successfully. It is a one-stop shop from forecasting and optimizing to evaluating performance and insights post-flight. Review collected by and hosted on G2.com.

What do you dislike about Nativo?

Nothing I dislike at the moment but would like to have data-driven suggestions to better offer client recommendations whether that's more engaging headlines or more interactive articles etc. Review collected by and hosted on G2.com.

Josh T.

Digital Media Strategist

Small-Business (50 or fewer emp.)

8/8/2022

"It's been great using the platform over the past years."

4.5/5

What do you like best about Nativo?

The unique creative abilities. Specifically the native article content. Review collected by and hosted on G2.com.

What do you dislike about Nativo?

The in-platform audiences available for targeting are limited and costly. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/2/2022

Business partner of the seller or seller's competitor, not included in G2 scores.

"User Friendly Reporting"

4/5

What do you like best about Nativo?

The platform is very easy to navigate with a ton of customizable metrics to provide comprehensive reporting. In addition, the preview feature and headline suggestions are such a great addition to the many capabilities of this platform. Review collected by and hosted on G2.com.

What do you dislike about Nativo?

Since the headline suggestion feature was recently rolled out the suggestions still need a bit of work, but it provides a great starting point for creating headlines. Review collected by and hosted on G2.com.