# Nativo Reviews **Vendor:** Nativo **Category:** [Native Advertising Software](https://www.g2.com/categories/native-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 22 ## About Nativo Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights with highest-quality reach. For media companies, Nativo provides an integrated native technology stack that makes it easy to sell, deploy, and optimize native ads across their media properties expanding their revenue potential while delivering a better, non-interruptive experience for their audiences. More than 600 brands and 400 publishers converge on the Nativo platform to power the new paradigm in digital advertising. Learn more at www.nativo.com. ## Nativo Reviews ### 1. Native offers a desirable publisher network, robust targeting, and visually appealing reporting. **Rating:** 5.0/5.0 stars **Reviewed by:** Greg S. | CEO, Newspapers, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Nativo?** Native display advertising is available from many DSPs, but Nativo's native article network, and native video formats perform really well. The platform is easy to use, and the reporting is visually attractive, and comprehensive. **What do you dislike about Nativo?** Setting up a campaign is a little counterintuitive. The campaign budget and campaign creative can not be completed at the same time. You have to build the creative in one step, build a budget in another step, and then link the two together. And then submit both for approval. All of these steps are manual, and the campaign does not start until all are completed. It is a little clunky, but after you learn the steps, it is really quite easy to use. **What problems is Nativo solving and how is that benefiting you?** Some client's need to tell a bigger story than will fit in a banner ad, or 15 second video. Nativo offers extremely effective ads that tell longer stories. ### 2. Nativo makes sponsored content creation and marketing easy **Rating:** 4.0/5.0 stars **Reviewed by:** Gareth R. | Director, Ad Operations, Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2022 **What do you like best about Nativo?** Support staff are very responsive, and their platform documentation is in depth and accessible Nativo are active in providing new features and tools to keep competitive in the content marketing world display ad units are easy to A-B test different headline and image content **What do you dislike about Nativo?** Pushing third-party audience segments into the platform is not as smooth as other platforms we have worked with Would like to see more options for designing content hub pages - different styles, layouts, featured ads **What problems is Nativo solving and how is that benefiting you?** sponsored content marketing - - promoting clients sponsored articles and running it amidst our own publisher content clients benefit from the halo effect of their business being used and known as an industry leader in their area of expertise Being able to run display creative to drive traffic to these article pages and report on performance ### 3. Easy to use, can be a little confusing however. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Nativo?** I like how easy it is to complete a setup. It is way easier than a lot of DSPs and there are less pain points. The budget level is the only confusing portion to me. **What do you dislike about Nativo?** The Nativo budget level is a little confusing. It is not your typical Advertiser - Campaign - Line - Ad hierarchy. It causes some issues if you are using any third party data housing platforms such as Datorama. **What problems is Nativo solving and how is that benefiting you?** Nativo is the best available option for Native Sponsored Articles. Nativo has a great inventory of targeting options and I rarely have any pacing issues when running campaigns. ### 4. Excellent Native Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Russell B. | Senior Director of Client Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2022 **What do you like best about Nativo?** Nativo's platform is super easy to use, from setting up campaigns to pulling comprehensive data and insightful campaign wrap reports. Their ability to deliver native campaigns across their publisher network is unrivaled, and our clients are always thrilled with their performance. **What do you dislike about Nativo?** Not much to complain about when comparing to other media platforms. They all have their quirks, but Nativo's are minor compared to some of the others that we use on a regular basis. **What problems is Nativo solving and how is that benefiting you?** Provides us with a premium, brand-safe environment within which to deliver our campaigns. The in-depth reporting tool means we can thoroughly showcase performance to our clients quickly and easily. ### 5. Easy to use and navigate Native buys **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2022 **What do you like best about Nativo?** Nativo offers a number of native strategies all in one space and has created a platform that's intuitive and simple enough to use while still having all the functions and elements one would need to run a campaign successfully. It is a one-stop shop from forecasting and optimizing to evaluating performance and insights post-flight. **What do you dislike about Nativo?** Nothing I dislike at the moment but would like to have data-driven suggestions to better offer client recommendations whether that's more engaging headlines or more interactive articles etc. **What problems is Nativo solving and how is that benefiting you?** It seems like Nativo has been working on improving self-service functions to make it easier for users to create an effective campaign per some new features they've released this year. Excited to see what they have in store to enhance user experience overall. ### 6. It's been great using the platform over the past years. **Rating:** 4.5/5.0 stars **Reviewed by:** Josh T. | Digital Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2022 **What do you like best about Nativo?** The unique creative abilities. Specifically the native article content. **What do you dislike about Nativo?** The in-platform audiences available for targeting are limited and costly. **What problems is Nativo solving and how is that benefiting you?** It enables us to reach our intended audience in a way not necessarily available to use with other platforms (Google, Facebook, LinkedIn, etc.) ### 7. User Friendly Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Nativo?** The platform is very easy to navigate with a ton of customizable metrics to provide comprehensive reporting. In addition, the preview feature and headline suggestions are such a great addition to the many capabilities of this platform. **What do you dislike about Nativo?** Since the headline suggestion feature was recently rolled out the suggestions still need a bit of work, but it provides a great starting point for creating headlines. **What problems is Nativo solving and how is that benefiting you?** Nativo is a great plaform and helps my company with a running successful native campaigns with premium inventory. ### 8. Nativo adds significant value to our cross-channel marketing strategy! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2022 **What do you like best about Nativo?** The ease of creating campaigns, the suggestions for optimization. **What do you dislike about Nativo?** Not directly linkable to Google Data Studio. **What problems is Nativo solving and how is that benefiting you?** Nativo acts as a valuable platform add to communicate long-form, education-based content. ### 9. Nativo **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2022 **What do you like best about Nativo?** User-friendly and client support is very responsive **What do you dislike about Nativo?** Do run into errors during setup that requires you to reach out to client support **What problems is Nativo solving and how is that benefiting you?** Native ad expertise ### 10. Benefits of Nativo **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley M. | Senior Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2022 **What do you like best about Nativo?** The team of employees available at Nativo are always so helpful The ease of the system makes day to day work so much easier **What do you dislike about Nativo?** The ability to customize to my organization is limited **What problems is Nativo solving and how is that benefiting you?** Trafficking our content as well as native ads. Using the Nativo platform is far more efficient than other options ### 11. Director of Advertising Operations **Rating:** 4.5/5.0 stars **Reviewed by:** Wade B. | Senior Director of Advertising Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2022 **What do you like best about Nativo?** It's an easy way to access and manage all our native inventory. **What do you dislike about Nativo?** I've never been satisfied with their avails check. It's lacking compared to other adservers. **What problems is Nativo solving and how is that benefiting you?** We deliver all our native advertising through the platform. ### 12. Campaigns made easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Nativo?** Nativo has made running Native Advertising campaigns very easy, especially on the reporting side. With Nativo you can easily track how your campaigns are doing and obtain appropriate information on each campaign with just a few clicks. The data it provides is also pretty extensive compared to other programs and there's an automated system that helps you organize what you want to track in the future. It does take a while to set up some back end items but once you do, everything will run very simple and make it easy on the long run. **What do you dislike about Nativo?** The interface of the website is a little confusing and takes a little while to get used to. Sometimes it isn't easy to find what you're looking for. You really need to familiarize yourself with everything as I believe we are not using it to its full potential with the way some things are laid out. Some items are most likely doable on the nativo system but they're not being used because it is difficult to figure out how to have it set up. Something that many do not seem to like is that all campaigns tracked by Nativo will be blocked if you have an ad blocker and nothing will load. **Recommendations to others considering Nativo:** If you're looking for a more streamlined process for Native Advertising, this is recommended. It will require some effort and time to set up but in the end it's worth it. Do note, that ad blockers are your enemies. I have heard a couple of complaints of blank pages and this is usually due to the users ad blockers. **What problems is Nativo solving and how is that benefiting you?** We are utilizing Nativo to run campaigns on websites. It makes it really easy because the campaign will automatically turn on/off if you set it to, no need to remember on your own. After the campaign runs, it tracks all relevant information, and with the referral link system, you can also see where everyone is being redirected from. ### 13. Nativo Review **Rating:** 4.5/5.0 stars **Reviewed by:** Divyanshu M. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Nativo?** Nativo provides better performance by delivering higher CTR's and helps in lowering the CPAs. It is easy to use and one can quickly launch their native campaigns here. You can also provide real-time reports to the advertisers by linking Nativo to Google Data studio. **What do you dislike about Nativo?** Nothing specific as of now, I've used this for native advertising campaigns and so far it is pretty effective in delivering the engagement for all the campaigns. I was also able to compare the performance of all the marketing campaigns at one place in Google Data studio since Nativo also supports it. **What problems is Nativo solving and how is that benefiting you?** I was able to deliver better engagement when compared to the programmatic campaigns. I was also able to deliver lower CPAs with help of real-time reporting and weekly creative shuffles in Nativo. ### 14. Best Platform for business monetization and more **Rating:** 5.0/5.0 stars **Reviewed by:** SHAMS MD RAGIB S. | Accountant, Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2021 **What do you like best about Nativo?** In this software, there are better quality services such as ad monetization and product campaigns to attract and satisfy customer needs. It is better than others. **What do you dislike about Nativo?** Sometimes some features are missing, otherwise it works properly and I like it and use it for easy communication. Other products are also competitive like this one. **Recommendations to others considering Nativo:** I like it so much that I only use it and don't need to use another. **What problems is Nativo solving and how is that benefiting you?** I solve customer campaigns to run our business better than competitors, and its cloud-based platforms, after using them, make me increase business performance more. ### 15. Solid Product for Publishers Who Do Native Content **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2018 **What do you like best about Nativo?** It breaks down information like estimated revenue, average daily revenue and impressions served so our team can quickly reference these numbers, as needed. Also, the interface is extremely clean, easy to read and user-friendly. **What do you dislike about Nativo?** There is nothing I dislike at this time. **Recommendations to others considering Nativo:** I would recommend this product to other publishers who run native products/content. **What problems is Nativo solving and how is that benefiting you?** We are able to determine how profitable running certain types of ad units and sponsored content are to our organization. ### 16. Premium Native Advertising Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha S. | Data Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2021 **What do you like best about Nativo?** Nativo has premium publisher-direct inventory at a relatively low-cost entry point. The platform helps advertisers make meaningful and seamless experiences with the end-user through custom landing pages and dynamic creative formats. **What do you dislike about Nativo?** You have to rely on reports directly from Nativo for a holistic performance analysis. **What problems is Nativo solving and how is that benefiting you?** Nativo helps us scale native advertising for our clients. ### 17. Reaching users with native advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2020 **What do you like best about Nativo?** The user experience of having someone click an ad yet not leave the site was the main selling point. Allowing the users to visit a micro site within the domain they intended to visit made the ads feel less intrusive and drove higher CTR's. In addition, they offer many different types of metrics such as how long someone interacted with the ad, which was great insights for optimizations and cool new metrics to show a client. **What do you dislike about Nativo?** Setting up a campaign could take a bit longer than usual. Not because of Nativo's customer service (which is great), but the set up requires a bit more info than usual which typically took the client longer than usual to provide. **Recommendations to others considering Nativo:** Reach out to your rep for any questions or concerns. They are excellent at getting back to you in a timely manner and are very informative. Having someone that you can reach out to and almost always have answers is a huge plus. When the rep was unaware of the answer to the question I asked, they were always honest about it and got back to me with an answer quickly. **What problems is Nativo solving and how is that benefiting you?** Nativo allows you to drive positive performance that most Native partners in the space do not reach. This not only drove awareness for the brands but gave them insights for what was working and why it had a positive outcome. ### 18. Nativo has been a good platform to serve native pieces. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2017 **What do you like best about Nativo?** I like the ease of setting up a campaign. The program isn't complicated to use. **What do you dislike about Nativo?** I don't like that you can't use different fonts and colors. **Recommendations to others considering Nativo:** It's a great tool for native content on your site. **What problems is Nativo solving and how is that benefiting you?** Clients who want an "editorial" type piece running on our site have the option to because we have Nativo. Even though it's sponsored content, it looks and feels just like a normal article--and clients love it! ### 19. Nativo Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Nativo?** Nativo has been a great digital performer in the Native space. Campaigns have performed very well and customer service provides great insights and access to a dashboard. Overall I would say they are one of the better performers that I've tested in the Native space. **What do you dislike about Nativo?** Some metrics we cannot track with 3rd party ad servers which requires us to rely on reports directly from Nativo. Although this is very common with Native vendors, it can make reporting more complicated. Also trafficking assets directly with native vendors can be more of a lengthy process as they don't accept creative to live within 3rd party tags. Another issue that has come up is mobile tracking with Native vendors, but that overall is an issue with display advertising as a whole. **Recommendations to others considering Nativo:** A number of digital advertising vendors will claim to offer Native capabilities but Nativo certainly specializes in it. Minimum spends can often be an issue with campaigns that I run, however if you're able to run a test with Nativo I would recommend. They have great customer service and are able to make minimal budgets work. **What problems is Nativo solving and how is that benefiting you?** Nativo allows us to have a presence in the Native Advertising space. Ads can live within relevant content to the user and is more likely to engage with it. Native has been all the buzz in the past few years in digital advertising world, Nativo was one of the first partners I used in 2015 that specialized in Native. ### 20. Great first impression **Rating:** 3.5/5.0 stars **Reviewed by:** Matthew C. | Media Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2016 **What do you like best about Nativo?** their simple, streamlined process makes campaign launches a breeze **What do you dislike about Nativo?** Nothing to dislike just yet, our first test campaign launches next week. **Recommendations to others considering Nativo:** With our campaign schedule to launch in the near future, my only review is about campaign set up, kick off calls with the teams, can content generated and to date I am pleased. If this campaign produces results, I will be a happy camper. **What problems is Nativo solving and how is that benefiting you?** helpful when you don't have a content team within the agency. ### 21. Great Advertising Product! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2016 **What do you like best about Nativo?** The performance and the theory behind this native advertising offering. It's as native as I've found through an aggregate partner across media properties. **What do you dislike about Nativo?** Creative takes some time and back and forth with client to nail down, but Nativo does help with content creation. **Recommendations to others considering Nativo:** Utilize Nativo for brand awareness and engagement purposes, content syndication, etc. Although it's an engagement type product, you'll be pleasantly surpised at the backend performance it can drive as well! **What problems is Nativo solving and how is that benefiting you?** Brand awareness. We've found that people are truly reading, absorbing, engaging with our brand content, and also, landing on the brand's website. ### 22. Highly quality product and a great partner to work with. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2016 **What do you like best about Nativo?** Programmatic capabilities in the native space that involve click throughs to actual articles, not landing pages. **What do you dislike about Nativo?** I wish the scale was bigger, reaching more publishers. **What problems is Nativo solving and how is that benefiting you?** We are solving a problem with native. Nativo is great at programmatic native with actual articles rather than just native display. ## Nativo Discussions - [What is Nativo used for?](https://www.g2.com/discussions/what-is-nativo-used-for) - [View Nativo pricing details and edition comparison](https://www.g2.com/products/nativo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+21%3A16%3A41+-0500&secure%5Bsession_id%5D=00ac7071-8074-4e91-9d7c-819c14b99553&secure%5Btoken%5D=76581dc9488fbc7bd4a1aae56f63ab673e5786ad21f917e7ed9e98babb6439bc&format=llm_user) ## Nativo Features **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Nativo Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) - 4.6/5.0 (5,280 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,390 reviews)