The Top 16 Easiest To Use Native Advertising Software

See the top Native Advertising Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

StackAdapt

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.3

Ease of Use

Average: 8.5

9.1

Meets Requirements

Average: 8.6

9.3

Customer Segment Breakdown

Small Business

63%

Mid Market

32%

Enterprise

Basis

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.8

Ease of Use

Average: 8.5

9.3

Meets Requirements

Average: 8.6

9.8

Customer Segment Breakdown

Small Business

64%

Mid Market

28%

Enterprise

Gold Lasso

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.6

Ease of Use

Average: 8.5

9.5

Meets Requirements

Average: 8.6

9.7

Customer Segment Breakdown

Small Business

42%

Mid Market

50%

Enterprise

PRnews.io

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.9

Ease of Use

Average: 8.5

9.8

Meets Requirements

Average: 8.6

9.9

Customer Segment Breakdown

Small Business

80%

Mid Market

16%

Enterprise

AdRoll

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.7

Ease of Use

Average: 8.5

8.5

Meets Requirements

Average: 8.6

8.8

Customer Segment Breakdown

Small Business

57%

Mid Market

35%

Enterprise

Simpli.fi

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.1

Ease of Use

Average: 8.5

9.2

Meets Requirements

Average: 8.6

9.4

Customer Segment Breakdown

Small Business

59%

Mid Market

35%

Enterprise

brax.io

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.8

Ease of Use

Average: 8.5

9.3

Meets Requirements

Average: 8.6

9.1

Customer Segment Breakdown

Small Business

98%

Mid Market

Quantcast Platform

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.1

Ease of Use

Average: 8.5

9.3

Meets Requirements

Average: 8.6

8.8

Customer Segment Breakdown

Small Business

34%

Mid Market

41%

Enterprise

25%

illumin

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.4

Ease of Use

Average: 8.5

8.6

Meets Requirements

Average: 8.6

8.9

Customer Segment Breakdown

Small Business

58%

Mid Market

31%

Enterprise

11%

#10

AdRoll ABM (Formerly RollWorks)

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.0

Ease of Use

Average: 8.5

8.2

Meets Requirements

Average: 8.6

8.2

Customer Segment Breakdown

Small Business

28%

Mid Market

57%

Enterprise

16%

#11

Viant Technology

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.1

Ease of Use

Average: 8.5

8.0

Meets Requirements

Average: 8.6

8.2

Customer Segment Breakdown

Small Business

39%

Mid Market

40%

Enterprise

20%

#12

Nativo

7.5

Overall Usability Score

7.5

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.1

Ease of Use

Average: 8.5

8.5

Meets Requirements

Average: 8.6

9.0

Customer Segment Breakdown

Small Business

33%

Mid Market

57%

Enterprise

10%

#13

Sharethrough

7.4

Overall Usability Score

7.4

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.4

Ease of Use

Average: 8.5

8.7

Meets Requirements

Average: 8.6

8.6

Customer Segment Breakdown

Small Business

28%

Mid Market

44%

Enterprise

27%

#14

The Trade Desk

7.3

Overall Usability Score

7.3

Usability Score Breakdown

Ease of Admin

Average: 8.8

7.9

Ease of Use

Average: 8.5

7.8

Meets Requirements

Average: 8.6

8.1

Customer Segment Breakdown

Small Business

27%

Mid Market

46%

Enterprise

27%

#15

Yahoo AdTech DSP

6.2

Overall Usability Score

6.2

Usability Score Breakdown

Ease of Admin

Average: 8.8

5.6

Ease of Use

Average: 8.5

7.7

Meets Requirements

Average: 8.6

6.4

Customer Segment Breakdown

Small Business

43%

Mid Market

34%

Enterprise

23%

#16

Taboola

5.8

Overall Usability Score

5.8

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.5

Ease of Use

Average: 8.5

4.8

Meets Requirements

Average: 8.6

4.7

Customer Segment Breakdown

Small Business

57%

Mid Market

30%

Enterprise

13%