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Best Native Advertising Software for Medium-Sized Businesses

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Native Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Native Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Native Advertising category.

In addition to qualifying for inclusion in the Native Advertising Software category, to qualify for inclusion in the Medium-Sized Business Native Advertising Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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6 Listings in Native Advertising Available
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    G2 Score
StackAdapt
(829)4.7 out of 5
Optimized for quick response
1st Easiest To Use in Native Advertising software
View top Consulting Services for StackAdapt
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

    Users
    • Digital Strategist
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 63% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • StackAdapt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    130
    Ease of Use
    129
    Team Helpfulness
    106
    Helpful
    96
    Features
    85
    Cons
    Reporting Limitations
    32
    Poor Reporting
    27
    Reporting Issues
    26
    Limited Reporting
    24
    Budget Management
    20
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • StackAdapt features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.9
    9.9
    Quality of Support
    Average: 8.5
    9.1
    Ease of Use
    Average: 8.4
    9.2
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    StackAdapt
    Company Website
    Year Founded
    2014
    HQ Location
    Ontario
    Twitter
    @StackAdapt
    2,576 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,569 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users
  • Digital Strategist
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 63% Small-Business
  • 32% Mid-Market
StackAdapt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
130
Ease of Use
129
Team Helpfulness
106
Helpful
96
Features
85
Cons
Reporting Limitations
32
Poor Reporting
27
Reporting Issues
26
Limited Reporting
24
Budget Management
20
View All Pros and Cons
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.9
9.9
Quality of Support
Average: 8.5
9.1
Ease of Use
Average: 8.4
9.2
Ease of Admin
Average: 8.3
Seller Details
Seller
StackAdapt
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,576 Twitter followers
LinkedIn® Page
www.linkedin.com
1,569 employees on LinkedIn®
The Trade Desk
(143)4.4 out of 5
Optimized for quick response
14th Easiest To Use in Native Advertising software
View top Consulting Services for The Trade Desk
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 45% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    32
    Ease of Use
    26
    Customer Support
    24
    Audience Targeting
    20
    Campaign Management
    19
    Cons
    Learning Curve
    18
    Expensive
    12
    Learning Difficulty
    10
    Complexity
    9
    Training Difficulty
    9
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • The Trade Desk features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.9
    8.8
    Quality of Support
    Average: 8.5
    7.9
    Ease of Use
    Average: 8.4
    8.2
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    The Trade Desk
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    20,409 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,615 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 45% Mid-Market
  • 27% Enterprise
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
32
Ease of Use
26
Customer Support
24
Audience Targeting
20
Campaign Management
19
Cons
Learning Curve
18
Expensive
12
Learning Difficulty
10
Complexity
9
Training Difficulty
9
View All Pros and Cons
The Trade Desk features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.9
8.8
Quality of Support
Average: 8.5
7.9
Ease of Use
Average: 8.4
8.2
Ease of Admin
Average: 8.3
Seller Details
Seller
The Trade Desk
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,409 Twitter followers
LinkedIn® Page
www.linkedin.com
4,615 employees on LinkedIn®

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Viant Technology
(297)4.1 out of 5
11th Easiest To Use in Native Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

    Users
    • Programmatic Trader
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 40% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Viant Technology Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    26
    Ease of Use
    25
    Features
    17
    Helpful
    17
    Team Helpfulness
    17
    Cons
    Reporting Limitations
    11
    Limited Reporting
    9
    Poor Reporting
    8
    Functionality Limitations
    6
    Poor Interface Design
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Viant Technology features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    9.0
    Quality of Support
    Average: 8.5
    7.9
    Ease of Use
    Average: 8.4
    8.1
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Viant Technology LLC
    Company Website
    Year Founded
    1999
    HQ Location
    Irvine, California
    Twitter
    @viant_tech
    3,023 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    415 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users
  • Programmatic Trader
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 40% Mid-Market
  • 39% Small-Business
Viant Technology Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
26
Ease of Use
25
Features
17
Helpful
17
Team Helpfulness
17
Cons
Reporting Limitations
11
Limited Reporting
9
Poor Reporting
8
Functionality Limitations
6
Poor Interface Design
6
View All Pros and Cons
Viant Technology features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
9.0
Quality of Support
Average: 8.5
7.9
Ease of Use
Average: 8.4
8.1
Ease of Admin
Average: 8.3
Seller Details
Seller
Viant Technology LLC
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
3,023 Twitter followers
LinkedIn® Page
www.linkedin.com
415 employees on LinkedIn®
AdRoll ABM (Formerly RollWorks)
(566)4.3 out of 5
10th Easiest To Use in Native Advertising software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 57% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AdRoll ABM is a marketing tool that offers account-based targeting, segmentation, and integration with CRM and LinkedIn for effective campaign management.
    • Reviewers appreciate the platform's precise audience segmentation, easy integration with CRM and LinkedIn, and the unified dashboard that allows running display and social campaigns from one place.
    • Reviewers noted that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others mentioning subpar results and a lack of granular attribution and deeper intent data options for advanced analytics.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AdRoll ABM (Formerly RollWorks) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    154
    Intent Data
    90
    Audience Targeting
    89
    Targeting
    88
    Customer Support
    87
    Cons
    Missing Features
    55
    Learning Curve
    53
    Limited Features
    41
    Campaign Issues
    39
    Data Management
    39
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.9
    9.0
    Quality of Support
    Average: 8.5
    8.5
    Ease of Use
    Average: 8.4
    8.6
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    276 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 57% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AdRoll ABM is a marketing tool that offers account-based targeting, segmentation, and integration with CRM and LinkedIn for effective campaign management.
  • Reviewers appreciate the platform's precise audience segmentation, easy integration with CRM and LinkedIn, and the unified dashboard that allows running display and social campaigns from one place.
  • Reviewers noted that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others mentioning subpar results and a lack of granular attribution and deeper intent data options for advanced analytics.
AdRoll ABM (Formerly RollWorks) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
154
Intent Data
90
Audience Targeting
89
Targeting
88
Customer Support
87
Cons
Missing Features
55
Learning Curve
53
Limited Features
41
Campaign Issues
39
Data Management
39
View All Pros and Cons
AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
9.0
Quality of Support
Average: 8.5
8.5
Ease of Use
Average: 8.4
8.6
Ease of Admin
Average: 8.3
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
276 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®
Sharethrough
(88)4.5 out of 5
13th Easiest To Use in Native Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technol

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Entertainment
    Market Segment
    • 44% Mid-Market
    • 28% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sharethrough features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    9.5
    Quality of Support
    Average: 8.5
    8.9
    Ease of Use
    Average: 8.4
    8.6
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sharethrough
    Year Founded
    2008
    HQ Location
    Montreal, Quebec
    Twitter
    @sharethrough
    5,113 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    62 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technol

Users
No information available
Industries
  • Marketing and Advertising
  • Entertainment
Market Segment
  • 44% Mid-Market
  • 28% Small-Business
Sharethrough features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.5
Quality of Support
Average: 8.5
8.9
Ease of Use
Average: 8.4
8.6
Ease of Admin
Average: 8.3
Seller Details
Seller
Sharethrough
Year Founded
2008
HQ Location
Montreal, Quebec
Twitter
@sharethrough
5,113 Twitter followers
LinkedIn® Page
www.linkedin.com
62 employees on LinkedIn®
Nativo
(22)4.4 out of 5
12th Easiest To Use in Native Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive c

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 55% Mid-Market
    • 32% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Nativo features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    9.2
    Quality of Support
    Average: 8.5
    8.5
    Ease of Use
    Average: 8.4
    8.1
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Nativo
    Year Founded
    2010
    HQ Location
    El Segundo, California
    Twitter
    @nativo
    1,067 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    153 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive c

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 55% Mid-Market
  • 32% Small-Business
Nativo features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
9.2
Quality of Support
Average: 8.5
8.5
Ease of Use
Average: 8.4
8.1
Ease of Admin
Average: 8.3
Seller Details
Seller
Nativo
Year Founded
2010
HQ Location
El Segundo, California
Twitter
@nativo
1,067 Twitter followers
LinkedIn® Page
www.linkedin.com
153 employees on LinkedIn®
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All Segments
Small Business
Mid Market
Enterprise
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  • Sort By:
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