---
title: Sharethrough Reviews
meta_title: 'Sharethrough Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 88 reviews by the users' company size, role or industry to
  find out how Sharethrough works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 88
  scale: '5'
date_modified: '2026-06-15'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---

# Sharethrough Reviews
**Vendor:** Sharethrough  
**Category:** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 88
## About Sharethrough
Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers.




## Sharethrough Reviews
  ### 1. Phenomenal sales team with a great structure.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about Sharethrough?**

The support without question, their team is very dedicated when disucssing campaign planning and throughout flight they are always there to help troubleshoot as needed. They are also great with turning things around quickly and are generally responsive.

**What do you dislike about Sharethrough?**

I think that the biggest factor for improvement would be more customizable offerings, such as more deal customization for PMPs. They do a great job at providing strong supply regardless and we can trust that the inventory we are serving on has driven strong performance for our clients.

**What problems is Sharethrough solving and how is that benefiting you?**

They have given us strong Native inventory and do so while driving very efficient impression volume. The inventory they serve on is at a great price range/bang for the buck vs. competitors supply.

  ### 2. Success in innovating for food/dining client with dynamic captioned videos

**Rating:** 5.0/5.0 stars

**Reviewed by:** Zachary J. | Enterprise (> 1000 emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about Sharethrough?**

New ways of advertising via formats such as dynamic captioned videos and QR codes for CTV. These seamless integrations are easy to activate and are unique offerings from a premium SSP. Also, the best reps in the game!

**What do you dislike about Sharethrough?**

Nothing...yet :). I would always take a few more innovation options with those CTV overlays, feels like lots of potential there.

**What problems is Sharethrough solving and how is that benefiting you?**

premium CTV inventory + ORION enabled Display + Video deals that drive cost savings for our client.

  ### 3. Great Inventory and Customer Service

**Rating:** 4.0/5.0 stars

**Reviewed by:** leo g. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about Sharethrough?**

I like the inventory quality and the customer service

**What do you dislike about Sharethrough?**

The high CPMs are difficult to sell through to clients

**What problems is Sharethrough solving and how is that benefiting you?**

It gives us easy access to quality inventory and great native placements above the fold.

  ### 4. Good longstanding partner

**Rating:** 3.5/5.0 stars

**Reviewed by:** Bill L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about Sharethrough?**

Healthy mix of inventory/sites available as well as contextual categories

**What do you dislike about Sharethrough?**

At times the front end performance can come in under benchmark, all depending on additional targeting being leveraged.

**What problems is Sharethrough solving and how is that benefiting you?**

Utilizing broad inventory segments and contextual segments to reach our customers in relevant content to align with interests and drive performance via engagement with site.

  ### 5. Fantastic customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sania B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about Sharethrough?**

Always bringing new innovative solutions to clients
Lightning  fast response times
Multiple education sessions

**What do you dislike about Sharethrough?**

Would be interesting to see more development in the audio and CTV space

**What problems is Sharethrough solving and how is that benefiting you?**

Being able to reuse the clients existing creative to leverage new formats

  ### 6. Efficient and strong inventory

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cindy A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about Sharethrough?**

Has strong performing inventory that helps our advertiser achieve high awareness while driving conversions

**What do you dislike about Sharethrough?**

Needs more creative execution options outside of Native and CTV

**What problems is Sharethrough solving and how is that benefiting you?**

Assisting in curating performance PMPs that drive high awareness for our adverstiser

  ### 7. SVP

**Rating:** 5.0/5.0 stars

**Reviewed by:** Natalie P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about Sharethrough?**

Client Service team is amazing and always responsive and proactive

**What do you dislike about Sharethrough?**

very competitive marketplace and need to focus on advancing products especially into CTV and digital OOH

**What problems is Sharethrough solving and how is that benefiting you?**

reaching hard to reach audience that ignores ads

  ### 8. Managing Director, Media Experts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Frederick L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about Sharethrough?**

The customer service is aways fast, team player, and always ready to accomodate                                                                                            .

**What do you dislike about Sharethrough?**

nothing                                                                                                                                                                       .

**What problems is Sharethrough solving and how is that benefiting you?**

Click-To-Map formats, one of the only ones offering it                                                                                                                   .

  ### 9. Solid SSP

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jonathan M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 09, 2023

**What do you like best about Sharethrough?**

Their custom service and tech support is excellent.

**What do you dislike about Sharethrough?**

Have not experienced any downsides of partnering with Sharethrough.

**What problems is Sharethrough solving and how is that benefiting you?**

In a sea of SSPs, Sharethrough stands out from the crowd.

  ### 10. Great collab, responsive team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Diana P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 09, 2023

**What do you like best about Sharethrough?**

Team is responsive and understands KPI/goal. When faced with a conflict, they are quick to respond with troubleshooting initiatives.

**What do you dislike about Sharethrough?**

Nothing to dislike! Great communication and collab.

**What problems is Sharethrough solving and how is that benefiting you?**

Hitting client KPIs (CPA)

  ### 11. Good as an addition to your programmatic buy

**Rating:** 3.5/5.0 stars

**Reviewed by:** Leah V. | Enterprise (> 1000 emp.)

**Reviewed Date:** February 14, 2023

**What do you like best about Sharethrough?**

Helpful and knowledgeable Sales Lead (Ash). Responds Are very prompt.

**What do you dislike about Sharethrough?**

Not enough updates on new offerings if any.

**What problems is Sharethrough solving and how is that benefiting you?**

Additional audience reach and scale

  ### 12. Sharethrough Review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 25, 2023

**What do you like best about Sharethrough?**

Ability to lean on their team to make adjustments in real-time.

**What do you dislike about Sharethrough?**

Engagement rate wasn't where we'd like it to be.

**What problems is Sharethrough solving and how is that benefiting you?**

Leverage native display assets

  ### 13. Nice people, very dedicated to their clients!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about Sharethrough?**

People are willing to work with clients on their advertising needs

**What do you dislike about Sharethrough?**

Wish their scale internationally was stronger

**What problems is Sharethrough solving and how is that benefiting you?**

scale and CPMs

  ### 14. Performant and customer oriented SSP

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laurent C. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2022

**What do you like best about Sharethrough?**

Of course performances, but not only. Open minded advisors, technical reliability and financial simplicity too.

**What do you dislike about Sharethrough?**

If you have to add small traffic sites, it needs discussion before getting the approval, but usually, the advisor takes into account the relationship.

**Recommendations to others considering Sharethrough:**

First for performances: on my premium brands, DistrictM/Sharethrough is the second top performer.
DistrictM/Sharethrough have good performances on medium size publishers too.

Second because I never had troubles with DistrictM: technical trouble, out of service trouble or malwares trouble.

Last but not least, I never had financial issue with DistrictM too. I mean that several SSP pay strongly in late, some other have regular technical issues with European wire transfers (and so I need to involve my bank what is time consuming). With DistrictM, it is an automated process which had never failed.

Of course, our relationships are very good and it is an important point too. For example, in few cases, we need to connect DistrictM/Sharethrough SSP to small publishers. We know that these publishers were below the minimum monthly requests, but as it was important for us, we get the approval.

**What problems is Sharethrough solving and how is that benefiting you?**

Sharethrough is an easy to deploy performant SSP. It manages several common formats and famous advertisers are using Sharethrough.

  ### 15. Highly Recommended Partner for all use cases

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** April 28, 2022

**What do you like best about Sharethrough?**

Working with ShareThrough is an easy, seamless, turnkey solution for any live campaigns that need an improvement in scale and or performance. They are also great to include from the start of the campaign when planning and use any of their many product offerings. I've used everything from enhanced banners to native to video supply and performance is always top-notch. The people at ShareThrough want to help you succeed, and they succeed in doing that.

**What do you dislike about Sharethrough?**

one of the downsides is that their enhanced banners are not available in all standard sizes, just the 300x250. But since that is the most common size, it ends up being fine.

**What problems is Sharethrough solving and how is that benefiting you?**

We are able to see increased brand lift and actions taken on-site and offline with the help of ShareThrough's offering. They are a top performer of ours and we use them quite often.

  ### 16. Great team with strong results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Edwina C. | Senior Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 18, 2022

**What do you like best about Sharethrough?**

The team are always doing their best to fine tune and optimize our deals so that we see the strongest possible performance. We see relatively strong performance given those optimizations.

**What do you dislike about Sharethrough?**

It would be appreciated if the team came forward with new ideas/expansions to how we currently utilize Sharethrough's products.

**What problems is Sharethrough solving and how is that benefiting you?**

They are helping us to improve the quality of the placements our ads are served against. Because of Sharethrough, we're able to ensure that our budget is spent wisely and efficiently.

  ### 17. Top Native SSP with Custom PMP Solutions

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lauren G. | Director of Digital Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 16, 2022

**What do you like best about Sharethrough?**

Sharethrough has custom PMPs that cater to your campaign's KPIs. They also have "Enhanced Display" & "Enhanced Video" options where you can provide standard assets for Video & Display and they will automatically repurpose those assets to enhance the ad expereince. For example, they will add a headline to increase real estate on page and deliver stronger performance.

**What do you dislike about Sharethrough?**

I can't think of anything in particular.

**What problems is Sharethrough solving and how is that benefiting you?**

Improving KPIs and improving ad experiences

  ### 18. Good service inventory

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2022

**What do you like best about Sharethrough?**

The level of client service is high in terms of the development of strategy and specific Deal IDs
Supports the majority of my required channels
Helps campaigns achieve traffic or reach goals
Cost is efficicient overall

**What do you dislike about Sharethrough?**

Not great to optimize toward conversion performance campaigns
Had some negative in-market feedback from client/advertisers that do not click the creative enhancements (e.g. adding a second CTR to the existing 300x250)
Not properly integrated on all DSPs

**What problems is Sharethrough solving and how is that benefiting you?**

Able to enhance campaign targeting and performance with unique deal IDs across many DSPs we work with
Deal IDs generally have good costs that provide internal profitability and campaign success

  ### 19. Wpromote Agency Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Drew M. | Programmatic Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 24, 2022

**What do you like best about Sharethrough?**

Very turnkey to test and the lack of minimums for running makes it easy to sell through to the client. Support team is very responsive and knowledgeable about the product.  Always a top performing tactic on our media plan.

**What do you dislike about Sharethrough?**

The creative capabilities are strong and effective. The only addition that would be great is increased targeting abilities and drilling down to segmented consumer profiles.

**Recommendations to others considering Sharethrough:**

The most reliable native provider I've worked with in my media experience; both from a performance standpoint and with respect to support services provided by Sharethrough agency reps.

**What problems is Sharethrough solving and how is that benefiting you?**

Driving incremental users to the site and raising brand awareness. We're able to frame this as a creative test without the heavy lift of activating custom rich units.

  ### 20. An extension of my own team!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Meera P. | Senior Manager, Digital Marketing, Harvey's, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 24, 2022

**What do you like best about Sharethrough?**

Working with Share and the team at Sharethrough is like having someone on my team dedicated to programmatic ads. They make suggestions and spark conversations to make the strategy better.

**What do you dislike about Sharethrough?**

That everything is currently virtual. I'm a big believer in getting like-minded people in a room to brainstorm and come up with ideas. I think the same is valid with Share and her team.

**What problems is Sharethrough solving and how is that benefiting you?**

We've joined up with Sharethrough to complete our omnichannel marketing strategy. To marry online and offline touchpoints for our guests. We realized that the human-centric approach is critical for native advertising.

  ### 21. Easy and seamless to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Avi S. | Programmtic Operations Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 17, 2021

**What do you like best about Sharethrough?**

The layout of the UI along with the ease of use but requires additional updates to custom reports

**What do you dislike about Sharethrough?**

It would be to be able to export data based on the current filters directly to a csv along with creating scheduled reports.

**What problems is Sharethrough solving and how is that benefiting you?**

No problems have been solved yet. A great benefit to have would be hourly data for the current day

  ### 22. Very responsive and helpful sales reps

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 18, 2022

**What do you like best about Sharethrough?**

I like that the reps are always willing to collaborate on targeting ideas for specific initatives

**What do you dislike about Sharethrough?**

Sharethrough can do a better job differentiating themselves against their competitors and providing low-price/low-risk pricing to get in the door.

**What problems is Sharethrough solving and how is that benefiting you?**

sharethrough fines niche audiences that our client is eager to reach

  ### 23. Great Technology - when it works

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 06, 2022

**What do you like best about Sharethrough?**

They have some fantastic ad types and a vast inventory. Their customer service team did jump right in and helped us along the way.

**What do you dislike about Sharethrough?**

Certain ad types just couldn't get to run. There did appear to be some back-end issues that needed to be addressed and, unfortunately, some of our ad units never saw the light of day.

**Recommendations to others considering Sharethrough:**

There's a little bit of a learning curve, and some of the Sharethrough/Basis kinks haven't gotten worked out yet.

**What problems is Sharethrough solving and how is that benefiting you?**

We were looking to build native ads that include click-to-play video along with our instream video ads and standard native ads. Unfortunately, the technical issues prevented those ads from running as we had hoped.

  ### 24. Super easy working with Sharethrough due to strong organization and strong performance

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.)

**Reviewed Date:** August 18, 2022

**What do you like best about Sharethrough?**

Super organized and sticks to timeline deadlines

**What do you dislike about Sharethrough?**

Nothing at the moment - super easy to work with

**What problems is Sharethrough solving and how is that benefiting you?**

Meeting the KPI (i.e. site visits to brand site with large click volume) via interactive native unit

  ### 25. Helpful client service and performs well!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** April 28, 2022

**What do you like best about Sharethrough?**

The Ad Sales team is friendly and everyone I have worked with at Sharethrough has been helpful with any urgent questions or requests we have.  They are definitely one of the top Native advertisers out there in terms of driving CPPV/CTR KPIs as well

**What do you dislike about Sharethrough?**

the team is generally happy working with Sharethrough

**What problems is Sharethrough solving and how is that benefiting you?**

Currently utilizing their new dynamic caption video ad product to clearly comprehend our videos with high VCRs. Hoping this will increase our overall brand reputation

  ### 26. Sharethrough is a great ssp partner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 14, 2022

**What do you like best about Sharethrough?**

Sharethrough performs well, and is always there for us with support when we're troubleshooting or have questions. They have premium demand running through their ssp, which is important to us. I recommend this ssp.

**What do you dislike about Sharethrough?**

There isn't anything that I dislike about Sharethrough.

**Recommendations to others considering Sharethrough:**

Make sure you understand the nature of Sharethrough's demand. Historically it has been mostly native. Definitely not a bad thing, just different from AppNexus or Index Exchange.

**What problems is Sharethrough solving and how is that benefiting you?**

We have Sharethrough in our ad stack for the additional bid density. They help drive up eCPM for all ssps.

  ### 27. Great Partners at Sharethrough!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 28, 2022

**What do you like best about Sharethrough?**

They have a great team at Sharethrough and are passionate about the work they do in the programmatic space.

**What do you dislike about Sharethrough?**

Cannot think of any cons - they are very attentive partners who really care about performing well on programmatic campaigns and delivering results.

**What problems is Sharethrough solving and how is that benefiting you?**

We are using them for a campaign for a travel advertiser at Xaxis, and they have continuously been on top of the campaign / always optimizing/ and sharing great insights.

  ### 28. Scale and performance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nancy C. | Digital Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 17, 2021

**What do you like best about Sharethrough?**

Sharethrough came through on performance while maintaining scale. They were able to filter our inventory while meeting our KPIs for site conversion and keeping in line with brand safety parameters. Troubleshooting with the team is easy, and they're easy to contact and quick to respond as a whole. Setting up our deal was relatively easy, and the team facilitated a list of the inventory urls we required. We've used them for three years consecutively exclusively for native content, primarily on in-stream deals, which have made it easier for us to increase conversions as a whole. The low CPMs have also contributed to our continued CPA success. We had communicated the KPIs to the team so that they were able to help optimize from their end based on CTR performance. They check in every few weeks to make sure our performance matches ours and, if you so choose, can map conversions to help performance along.

**What do you dislike about Sharethrough?**

At this point, I don't have any complaints regarding Sharethrough.

**Recommendations to others considering Sharethrough:**

Reach out to the team to get recommendations and suggestions on best use.

**What problems is Sharethrough solving and how is that benefiting you?**

I was trying to drive conversion to the website using native inventory while targeting specific category inventory and implementing brand safety. Not only were we able to limit the inventory from their end, but we were also able to apply prebid blocking without having issues. I've seen a high conversion rate and high CPA costs across the board.

  ### 29. Great support and communication

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tambra N. | Ad Operations and Digital Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 20, 2021

**What do you like best about Sharethrough?**

Hands down, the support. We have had great support from everyone we have worked with at Sharethrough. The communication is excellent, and they are always quick to reply and solve any issues that arise. Sharethrough has quickly become a great performer in our demand mix.

**What do you dislike about Sharethrough?**

The reporting is time-consuming to navigate and edit and requires scheduled reports. It would be great to view within the UI and have the ability to export to csv.

**What problems is Sharethrough solving and how is that benefiting you?**

Sharethrough is helping to diversify our display results as well as provide a higher CPM for our clients.

  ### 30. Great Company, Strong Communication, Great Results!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jonathan M. | Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** May 19, 2021

**What do you like best about Sharethrough?**

Sharethrough has easy-to-access inventory that is great for bolstering brand awareness via strong engagement and premium websites. Our rep, Lisa, has been an indispensable part of the success we've seen, as she is constantly working to see our results improve. By constantly optimizing our campaigns in real time, we are able to work hand in hand with Lisa to reach our campaign goals while continually going above and beyond once our goals have already been met.

**What do you dislike about Sharethrough?**

Sharethrough is limited in that the best inventory is, as far as I am aware, contained in their native suite. This limitation is a boon as well as a detriment since it is both offering niche inventory that can perform while also limiting itself to be within only one category of the digital inventory space.

**Recommendations to others considering Sharethrough:**

If you are looking for a platform to provide a private marketplace containing strong performing native inventory, look no further than Sharethrough. They have highly scalable PMPs across a wide variety of categories which can be utilized to align with whatever your campaign goal may be.

**What problems is Sharethrough solving and how is that benefiting you?**

Sharethrough gives us access to a vast, highly scalable native inventory pool- which has proven time and again that it can drive substantial site traffic for any awareness and branding initiatives. Sharethrough exists in a highly competitive marketplace, saturated with a large amount of native inventory availability. The biggest beenfit we have been able to get out of using them has been getting a lot out of the native space.

  ### 31. Using Sharethrough in a wrapper environment

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2021

**What do you like best about Sharethrough?**

Sharethrough has been a great partner. We work with them in prebid, and they have been responsive, accommodating, and an overall valuable partner. For our site, they are consistently one of our higher performing SSPs.

**What do you dislike about Sharethrough?**

I'd like their reporting to be a little bit more in depth, but generally we can get the information we need to optimize and plan for the future.

**What problems is Sharethrough solving and how is that benefiting you?**

Sharethrough seems to operate on higher CPMs based on PMPs, rather than just straight OMP. This makes them more competitive, and down the funnel makes the rest of our stack more competitive.

  ### 32. The entire Sharethrough team is so nice and easy to work with!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Salvatore C. | Strategic Account Manager, Amazon Publisher Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 02, 2022

**What do you like best about Sharethrough?**

The people! They are smart, nice and always accessible

**What do you dislike about Sharethrough?**

Nothing - the team has been great to work with and it has been a pleasure

**What problems is Sharethrough solving and how is that benefiting you?**

We have ramped up our partnership and have seen great results.

  ### 33. Sharethrough continues to be a top 5 performing SSP for us

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 14, 2022

**What do you like best about Sharethrough?**

Revenue performance has been in the top tier compared to competitors.

**What do you dislike about Sharethrough?**

No downsides, although there is a lack of programmatic deals originating from Sharethrough compared to others. A little more hands-off approach.

**What problems is Sharethrough solving and how is that benefiting you?**

Revenue

  ### 34. Reliable partner with strong programmatic performance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniel S. | Lead Programmatic Solutions Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2021

**What do you like best about Sharethrough?**

Stable performance, strong client support

**What do you dislike about Sharethrough?**

Lack of French Canadian Demand and limited functionality of the Pub Maestro UI

**What problems is Sharethrough solving and how is that benefiting you?**

Sharethrough is currently not involved in solving any business problems for AutoTrader; however, the company is a reliable programmatic monetization partner

  ### 35. Highly Recommend ShareThrough

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.)

**Reviewed Date:** April 26, 2022

**What do you like best about Sharethrough?**

Super helpful and made sure we were able to meet our campaigns KPIs

**What do you dislike about Sharethrough?**

Nothing. Sharethrough is a highly effective and helpful partner.

**What problems is Sharethrough solving and how is that benefiting you?**

Meeting our eCPM KPIs across multiple campaigns

  ### 36. Digital Media Specialist

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2022

**What do you like best about Sharethrough?**

Their customer service is very top-notch, and always provides us fast responses and addresses our concerns.

**What do you dislike about Sharethrough?**

they are getting rid of their serlf=service reporting dashboard

**What problems is Sharethrough solving and how is that benefiting you?**

Finding the right audience

  ### 37. Best Customer Support of any SSP

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aaron T. | Head of Business Development & Revenue Partnerships, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 27, 2021

**What do you like best about Sharethrough?**

Sharethrough has the quickest response time and a dedicated support team. You don't get passed around.

**What do you dislike about Sharethrough?**

It'd be great if they took a more proactive approach to directly connecting supply with relevant demand opportunities. But I wish that of all SSPs :-)

**What problems is Sharethrough solving and how is that benefiting you?**

Making $$$$

  ### 38. Sharethrough is a great partner to work with!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ashley S. | Senior Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2021

**What do you like best about Sharethrough?**

I appreciate the teams' flexibility and ability to reply quickly, as things can change with little to no notice on our end. The team is friendly and willing to work with us on anything we need.

**What do you dislike about Sharethrough?**

I have yet to come across something that I don't like about Sharethrough. I haven't had any challenges working with them

**Recommendations to others considering Sharethrough:**

I recommend other utilize their resource in Sharethough. The team we work with has been helpful and transparent, so i think if we are transparent about our needs, they'll do their part in trying to meet our needs the best they can

**What problems is Sharethrough solving and how is that benefiting you?**

Sharethrough has been extremely helpful in helping me navigate through client/strategy asks while I onboard and learn both Sharethrough and my new clients. The benefit is feeling like we are actually partners working to improve performance and efficiency for our client.

  ### 39. ShareThrough is my go to

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** May 17, 2021

**What do you like best about Sharethrough?**

Working with ShareThrough has proven to be a seamless and easy process. The team over there is highly knowledgeable and skilled at what they do. I've gotten to work with them across a number of my clients and I continue to use them because what they have works and they work to continuously make it even better.

**What do you dislike about Sharethrough?**

I do not have any dislikes or downsides of currently working with ShareThrough

**Recommendations to others considering Sharethrough:**

For those looking to use ShareThrough I say give it a shot with a small daily budget if you are hesitant. They are excellent at driving above benchmark performance, especially for CTR but have also seen them above benchmark for several other KPIs

**What problems is Sharethrough solving and how is that benefiting you?**

ShareThrough is helping me not just reach my audience but reaching audiences who then engaged with the media through customized CTA in an unobtrusive format.

  ### 40. Great SSP, great customer service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 23, 2021

**What do you like best about Sharethrough?**

Yield, reporting capabilities, customer service

**What do you dislike about Sharethrough?**

Blocking options, TAM reporting is not granular enough

**What problems is Sharethrough solving and how is that benefiting you?**

Monetizing publisher inventory

  ### 41. Huge direct avails!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mason H. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 02, 2021

**What do you like best about Sharethrough?**

Since Shatethrough has direct integrations with most of the publishers they work with, it's extremely easy for us to troubleshoot delivery issues, secure for the best rates, and drive the optimal perfomance.

**What do you dislike about Sharethrough?**

The massive scale of Sharethrough inventory particularly within individual placement sets make it hard for us to identify top performers. Would love for the inventory recommendation to be trimmed down in the future.

**What problems is Sharethrough solving and how is that benefiting you?**

Sharethrough has been impactful in helping us reach a wide array of audiences at scale via programmatic particularly in a brand safe environment.

  ### 42. Director, Programmatic

**Rating:** 4.5/5.0 stars

**Reviewed by:** Danny O. | Director, Programmatic, Enterprise (> 1000 emp.)

**Reviewed Date:** May 24, 2021

**What do you like best about Sharethrough?**

High-quality inventory
Strong customer service and ability to be flexible with individual campaign requirements
Pricing transparency

**What do you dislike about Sharethrough?**

My experiences with Sharethrough have been overwhelmingly positive.  I would say the ability to differentiate and separate themselves from their competition.  There's clutter in the marketplace with Teads and TripleLift.  Would love to see Sharethrough break out from that pack.  

Continue to put emphasis on preferred agency partnerships.  There was a minor hiccup with the GroupM partnerships team.  All has been resolved I believe.

**What problems is Sharethrough solving and how is that benefiting you?**

Efficiently scale and deliver display + native media on a PMP basis.  We've seen more efficient pricing with the PMP deal set up.  We've also seen strong on site performance metrics running with Sharethrough (CTR, Site traffic, Landing Page Rate, VCR).

  ### 43. Valuable partner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2021

**What do you like best about Sharethrough?**

Very uncomplicated and effective. Sharethrough is an important partner and revenue stream for us

**What do you dislike about Sharethrough?**

Reporting granularity could be better, the rest is self-explanatory

**Recommendations to others considering Sharethrough:**

You should test it

**What problems is Sharethrough solving and how is that benefiting you?**

Good revenues, competent contact person

  ### 44. Sharethrough Proves Strong Demand for Medialab

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 23, 2021

**What do you like best about Sharethrough?**

Strong and unique demand which provides lift in revenue

**What do you dislike about Sharethrough?**

new platform migration has been a process, but not hurting performance so small issue

**Recommendations to others considering Sharethrough:**

s2s proves strong demand

**What problems is Sharethrough solving and how is that benefiting you?**

we are getting more demand to make our auctions have more bid density which is helping increase overal revenue

  ### 45. Performance, scale and great support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2021

**What do you like best about Sharethrough?**

The performance and support and customer support are outstanding; the flexible approach to different integration is a plus always.

**What do you dislike about Sharethrough?**

The reporting could be improved, be more user-friendly with more dimensions and metrics.

**What problems is Sharethrough solving and how is that benefiting you?**

The native format that is suitable for our platform, the brands they have are great.

  ### 46. Sharethrough Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 22, 2021

**What do you like best about Sharethrough?**

Amanda and her team have been very helpful and responsive to our concerns in a timely manner. They Provide excellent customer service.

**What do you dislike about Sharethrough?**

I was told that we will now start to work with Sharethrough for EB, and we started sending them the approval last week. So far, all is good.

**What problems is Sharethrough solving and how is that benefiting you?**

Aside to fast and easy implementation. All good

  ### 47. Well organized and easy customize

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 11, 2021

**What do you like best about Sharethrough?**

The ad units are refined and unintrusive

**What do you dislike about Sharethrough?**

Nothing comes to mind. The product is as advertised.

**Recommendations to others considering Sharethrough:**

They would be my go-to native provider. There are others that are cheaper, but the savings come with sacrifice.

**What problems is Sharethrough solving and how is that benefiting you?**

Buying programmatically means we've had to troubleshoot whitelisting domains and other delivery related tasks. Some customizations have to be done by Sharethrough but the team responds quickly.

  ### 48. Trusted Client Partner Year over Year

**Rating:** 5.0/5.0 stars

**Reviewed by:** Caroline G. | Media Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Sharethrough?**

Sharethrough has a great offering and has been our top-performing native partner year over year. Our client is strict/picky when it comes to running on native inventory, Sharethrough is able to work with our restrictions and drive above benchmark performance for all campaigns.

**What do you dislike about Sharethrough?**

We haven't ran into any downsides running with Sharethrough.

**What problems is Sharethrough solving and how is that benefiting you?**

We are able to scale and drive good performance where inventory is limited. We haven't had this success with other partners.

  ### 49. Working with Sharethrough

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Sharethrough?**

The team is customer service-oriented, as they are willing to hop on calls as needed and answer all emails promtly. The performance for Sharethrough on our Q2 campaign has been the best compared to the other 3 vendors we are working with, which is why the Q3-Q4 campaign granted them even more budget.

**What do you dislike about Sharethrough?**

I haven't come across any downsides yet. I think that they have been extremely helpful in our Q2 campaign so far. I have only noticed we were told we would get an optimization email after one of the calls we had with adjustments and changes made on their end, and never got the email.

**Recommendations to others considering Sharethrough:**

I would recommend Sharethough. Hop on a 45 minute call to discuss options and the team will be very helpful.

**What problems is Sharethrough solving and how is that benefiting you?**

No issues have come up. The benefits have been the great performance on our Sharethrough IO.

  ### 50. great customer service and product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 12, 2021

**What do you like best about Sharethrough?**

unique branded units, the scale of standard outstream video, quick replies by sales reps, native in feed display scale, inventory quality

**What do you dislike about Sharethrough?**

can't think of any! n/an/an/an/an/an/an/a

**What problems is Sharethrough solving and how is that benefiting you?**

Currently, we have not had problems come up that needed to be solved. we work with sharethrough for scalable solutions that run on premium inventory and they deliver


## Sharethrough Discussions
  - [What are the benefits and challenges of using Sharethrough for programmatic advertising?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sharethrough-for-programmatic-advertising)
  - [Who owns sharethrough?](https://www.g2.com/discussions/who-owns-sharethrough)
  - [What is BTLR sharethrough?](https://www.g2.com/discussions/what-is-btlr-sharethrough)
  - [Is Sharethrough a DSP?](https://www.g2.com/discussions/is-sharethrough-a-dsp)
  - [What does sharethrough do?](https://www.g2.com/discussions/what-does-sharethrough-do)

- [View Sharethrough pricing details and edition comparison](https://www.g2.com/products/sharethrough/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-22+17%3A03%3A28+-0500&secure%5Bsession_id%5D=1301b41f-61ec-4981-9bbb-27d150cd287e&secure%5Btoken%5D=7d45d1b155ad1db0b8fd261e7b867eeaa2078dbf9ac2c08690218f4b8e11a7bb&format=llm_user)

## Sharethrough Features
**Channel Functionality**
- Display Functionality

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Agentic AI - Supply Side Platform (SSP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Native Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Video Functionality**
- Video Functionality

**Agentic AI - Display Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Video Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**SSP Functionality **
- SSP Functionality 

**Mobile Functionality**
- Mobile Functionality

**Agentic AI - Mobile Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**SSP**
- Ad Unit Availability
- Impression Targeting
- Floor Price
- Advertiser Restrictions
- Bid Reporting

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Mobile**
- Mobile Tracking
- In-App Ads
- Mobile Rich Media Capabilities

**Platform**
- Custom Reports

## Top Sharethrough Alternatives
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  - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews)
  - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (646 reviews)

