Omnisend Reviews & Product Details

Omnisend is an email and SMS marketing automation platform built for ecommerce from day one. Founded in 2014, it came from a simple observation: mid-sized merchants had the data to personalize, but not the tools. Every feature — from segmentation to automation to reporting — is designed around how online stores actually work. More than 150,000 online brands use Omnisend to turn customer behavior into revenue on autopilot, returning an average of $79 for every $1 spent.* You will find this platform refreshingly boring, in the best way possible. Whether you're just getting started or running a large operation, Omnisend grows with you. 💌 Send newsletters and targeted campaigns Create shoppable emails with a drag-and-drop editor and 250+ ready-made templates. Add coupon codes, insert products automatically, and use Campaign Booster to resend to non-openers with a fresh subject line. 💸 Drive sales on autopilot with ecommerce automations Automations are roughly 2% of all email sends, yet they drive nearly a third of email revenue. Use pre-built flows for cart abandonment, welcome series, browse abandonment, back-in-stock alerts, and post-purchase, or build your own in the no-code Automations Editor. 🎯 Improve your targeting with unlimited segmentation Segment on shopping behavior, purchase history, and engagement, with 30+ ready-made segments and a lifecycle view from new subscribers to loyal VIPs. Lists update automatically as customer data changes. 📱 Combine email with SMS and more channels Add global SMS and web push right next to your emails, in the same platform and the same workflow. There's no need to pay for separate email, SMS, and push apps. 📥 Build your email and SMS lists Collect subscribers with mobile-friendly popups, signup boxes, landing pages, and a Wheel of Fortune. Use exit-intent forms and targeting rules to decide who sees what. ✨ Automate content, personalization, and targeting with AI Generate on-brand copy, subject lines, and preheaders in seconds. Describe a segment in plain language and get it instantly. Recommend products automatically, and find who's about to churn and who your highest-value customers are with RFM analysis. AI is built into every plan, free included, with no add-ons or credits. 🤖 Work from ChatGPT or Claude with Omnisend MCP Connect Omnisend to ChatGPT or Claude, then run performance checks, get segment suggestions, and draft campaigns in one conversation using your real account data. 🎧 24/7 support on every plan Live chat and email around the clock, whichever plan you're on, in 6 languages. From $400/month you also get a dedicated Account Expert. 🚚 Free 5-day migration Switching from Klaviyo or Mailchimp? Our team rebuilds every list, flow, and template in five days, free, including your custom automations. Big-platform features, up to 35% less. Start free and upgrade when you're ready. Every plan includes automation, segmentation, and A/B testing. Omnisend also invites freelancers and agencies to join the partner program, built to help them win more clients and earn industry-leading revenue share on referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ *Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.

Seller

Omnisend

Discussions

Omnisend Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Justinas Ziogas

Used by Fiverr and 2 others

Beta

Pricing

Pricing provided by Omnisend.

Free

$0.00

Per Month

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Omnisend Integrations

(30)

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Miguel M.

Small business owner

Small-Business (50 or fewer emp.)

10/9/2025

"Hands down the best marketing platform for our business!"

5/5

What do you like best about Omnisend?

Omnisend has been a game-changer for our email marketing strategy and we're using it every day now. It's super user-friendly, easy to implement and the powerful automation features for welcome emails and abandoned carts have saved us so so much time while boosting sales a lot. The Shopify integration is seamless and honestly, customer support are fantastic. I highly recommend Omnisend to any e-commerce business like mine looking to up their marketing game. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Not much I can dislike, but some more customisation options would be welcome. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is solving my major problem I had, the manual and time-consuming parts of marketing, by letting us automate key campaigns like welcome emails and abandoned cart reminders. This has solved the issue of lost sales and helped us recover potential revenue in many cases. I would say the main benefit is that we save a significant amount of time while simultaneously increasing our sales and making our marketing more profitable, all within one easy-to-use platform. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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“Hands down the best”? You’ve got us blushing! It’s fantastic to hear how Omnisend has streamlined your marketing and helped you reclaim time while boosting sales. We designed our platform to remove the friction from ecommerce marketing, so it’s great to see that automation and Shopify integration are working smoothly for you. We’re here to support your continued growth, and we appreciate your feedback on customization — duly noted!

Lisa G.

Founder

Small-Business (50 or fewer emp.)

10/6/2025

"Remarkably EASY"

5/5

What do you like best about Omnisend?

What I appreciate most about Omnisend is how remarkably easy it is to set up effective, automated marketing campaigns without needing any technical expertise. The platform brings together email, SMS, and push notifications in a seamless way, allowing me to handle all my customer communications from a single dashboard.

I also value the pre-built templates, which make it effortless to create professional-looking emails in just a few minutes.

Another highlight is the analytics and reporting tools. They provide clear, actionable insights into how my campaigns are performing, enabling me to refine my strategy and understand exactly what’s working. Additionally, Omnisend’s customer support stands out for being quick, friendly, and genuinely helpful.

All in all, Omnisend achieves an ideal balance between robust features and user-friendliness. It has increased my engagement rates and turned marketing automation into something I genuinely enjoy. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I wish the platform had prompted me to set up my domain before I sent out my initial batch of emails. Unfortunately, my first scheduled emails ended up in my contacts' spam folders. On the positive side, customer service was quick to help me resolve the issue. I just would have preferred to have this guidance before sending my first scheduled emails. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

This tool has also been instrumental in boosting my customer engagement and sales by ensuring that the right message reaches my audience at the most effective moment. The comprehensive analytics and A/B testing capabilities allow me to fine-tune my campaigns efficiently, resulting in improved open rates, increased conversions, and deeper customer relationships. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for the detailed and insightful review. It’s great to hear that Omnisend has helped simplify your marketing efforts while delivering the functionality you need to drive results. Making automation accessible without requiring technical expertise is a key goal of ours, and we’re glad that the unified dashboard, templates, and analytics are supporting your success.

We also appreciate your feedback on the domain setup experience. That’s a valuable reminder of how important clear onboarding is, especially at the start of a customer journey. We’re always reviewing how we can better guide new users through these critical steps.

It’s encouraging to know that Omnisend has contributed to higher engagement, increased conversions, and stronger customer relationships for your business. We’re committed to continuing to support your growth with tools that prioritize effectiveness, clarity, and customer-first design.

Mary J.

Cloud Engineer

Mid-Market (51-1000 emp.)

7/8/2026

"Easy-to-Use JavaScript Snippet That Connects Seamlessly to Your Store"

5/5

What do you like best about Omnisend?

Its JavaScript snippet is easy to use and connect to your store. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Omnisend isn’t complicated, and I don’t have any dislikes. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Straightforward setup and campaigns that just work - that's exactly what we aim for. It's great to hear Omnisend fits naturally into your workflow without adding complexity. Really appreciate you taking the time to leave a review!

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

3/16/2026

"3x in revenue"

5/5

What do you like best about Omnisend?

Simple, user-friendly interface. Customer support has been helpful. Their AI chatbot has solved a lot of issues. I also like how they have AI integrated into Omnisend and it can help refine your email copy. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I cannot see the headings or subject lines of my emails. Even if I go into the email itself, Omnisend doesn't show me. I have to duplicate the email to a draft in order to see. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Really appreciate you sharing this! It's great to hear the AI features and automations are driving real results for you. 3x revenue with the same automation setup shows how much efficiency and targeting matter. We'd like to look into the visibility issue with the subject line. Please reach out to our support team via in-app chat or email us at support@omnisend.com so we can better understand what challenges you're experiencing and find a solution. Thanks for trusting us with your email marketing!

Brigitte K.

CEO & Founder

1/22/2026

"Excellent Shopify Integration with Stellar Support"

5/5

What do you like best about Omnisend?

I really appreciate the brilliant support from Omnisend. The ease of uploading subscribers, especially since my previous platform made it difficult, is a huge plus for me. I also love how tightly integrated it is with Shopify, making it much easier to send tailored messages for certain events. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I find that some of the templates are too focused on a certain topic or event. I also think there should be more generic templates with different alignments of images and text blocks. The option to add two images horizontally sharing the width is lacking unless I'm featuring products, which is a bit limiting. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for sharing your experience. We’re glad Omnisend’s Shopify integration and hands-on support have made your marketing efforts easier. Your input on templates is appreciated as well, refining flexibility helps us better support teams as they grow and scale their campaigns.

Aurora M.

12/16/2025

"Seamless SMS & Email Integration, Excellent Support"

3.5/5

What do you like best about Omnisend?

I like that Omnisend is very communicative and helpful. I've spoken to a few reps during the integration process, and everyone was very helpful. The help chat bot is also very useful, and the software appears robust. Although there's a slight learning curve in getting things set up, the chat bot and the reps I have email access to are all very helpful. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The onboarding process was easy but almost to the point of not knowing if it was fully set up yet or not. It was a weird setup due to migrating from Yotpo, where some of it was automated. I was a little bothered that it pulled all my contacts from Shopify into the software regardless of if they were subscribed to SMS or email marketing, leading me to have to pay more of a subscription price. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for the detailed feedback. We’re glad to hear our support team and chat tools helped guide you through the setup and migration, and that having email and SMS in one platform is simplifying your workflow. We appreciate your note about the onboarding clarity and contact syncing during migration, insights like this help us better understand where additional guidance can support customers as they grow.

Jax L.

12/15/2025

"Superior Support and Innovation at Omnisend"

5/5

What do you like best about Omnisend?

I love the ease of use of Omnisend. The customer engagement is fantastic, and I feel well looked after. We have a great success manager, and nothing is too much trouble for her. Omnisend is always developing new products and values our feedback, with updates coming really quickly. The customer engagement features are brilliant; we can really know what customers are coming to us for and provide tailored content. It's very user-friendly compared to other platforms, and I feel like it's the most modern and innovative. The support and innovation features of Omnisend are definitely superior. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The one thing is the cost of SMS. Although I probably understand that this is out of Omnisend's remit. But the cost of SMS seems quite high. So it doesn't limit us on the number of SMSes that we send out, particularly for our UK business. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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It is great to hear how supported you feel using Omnisend. We are glad the platform feels intuitive and that your success manager helps you stay confident day to day. It is also encouraging that the engagement tools and reporting help you understand customers and tailor content effectively. Thanks for sharing your perspective on SMS costs. We are glad to support your progress and long-term growth.

Ashry B.

CEO

Small-Business (50 or fewer emp.)

9/28/2025

"CEO"

4.5/5

What do you like best about Omnisend?

What I like best about Omnisend is how easy it is to use while still being very powerful. The automations and customer segmentation helped me generate more than 130,000 EGP in sales within a year. It really made email marketing simple and effective for my business. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

What I dislike about Omnisend is that the pricing can feel a bit high as my store grows, especially in a market like Egypt where costs matter a lot. Also, sometimes the email design editor takes a little time to load. These are not major issues, but improvements here would make the experience even better. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is solving the problem of reaching my customers in a personalized and automated way. Before, email marketing felt complicated and time-consuming, but with Omnisend I can easily set up automation workflows, segment customers, and send targeted campaigns. This has saved me a lot of time and directly increased my sales — generating over 130,000 EGP in one year. It helps me build stronger relationships with my customers while growing my business. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for sharing such a thoughtful review. It’s great to hear how Omnisend’s automations and segmentation tools have helped you generate significant growth and save valuable time. We also appreciate your feedback about pricing and the email editor — we’re always working on making Omnisend faster and more accessible for every business. Wishing you continued success and sustained growth ahead.

Elaine P.

Founder and E-commerce Operations Manager

12/13/2025

"Smooth Shopify Integration with Easy Automation"

5/5

What do you like best about Omnisend?

I use Omnisend for my small ecommerce store and appreciate that it offers the services I need at a great price. It's easy for me to use, and I find the workflow builder great for handling standard automations and updating flows easily. I love how it integrates smoothly with the Shopify platform, which is smooth, fast, and reliable. We like the segmentation Omnisend offers, as it's accurate and reliable, making our campaigns easier and cleaner. We've been with Omnisend for over 4 years now, and I think it's superior to our previous solution, MailChimp, especially for ease of use. They are constantly evolving with new features. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

We sometimes struggle with the demographics info at the customer profile level. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thanks for the thoughtful review. It’s great to see how Omnisend supports your Shopify workflows, segmentation, and day-to-day efficiency. On demographics, we’d really welcome more detail. If you’re open to it, please reach out to our support team at support@omnisend.com or via in-app chat so we can better understand your needs and support your growth.

Rafael S.

Real estate agent

Small-Business (50 or fewer emp.)

7/8/2026

"Easy to use every day"

5/5

What do you like best about Omnisend?

Omnisend fits naturally into our daily workflow. Building campaigns, checking results and making edits can all be done very quickly. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Some advanced analytics could be presented in a clearer way. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Fitting naturally into a daily workflow is something a lot of teams struggle to find, so it's great to hear Omnisend delivers that for you. The time saved from not having to babysit your email marketing adds up fast. Fair point on advanced analytics clarity, and we appreciate you mentioning it.