Link copied to clipboard # ActiveCampaign vs Omnisend Comparison - What are their main differences? Share [ Export ](/compare/activecampaign/omnisend/export.csv) ActiveCampaignOmnisend[+ Add Product](#) Pricing **ActiveCampaign** Free Trial **$15.00** Flat Rate Per Month · Starter **$49.00** Flat Rate Per Month · Plus **$79.00** Flat Rate Per Month · Pro **$145.00** Flat Rate Per Month · Enterprise Show more **Omnisend** Free Trial **$16.00** Usage Based Per Month · Standard **$59.00** Usage Based Per Month · Pro **Contact vendor for details** · Custom Pricing **Pricing Insights** from reviews Perceived Cost **ActiveCampaign** $$$$$ **Omnisend** $$$$$ Average Discount **ActiveCampaign** 8% **Omnisend** 10%2% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **ActiveCampaign** 6 months Based on 100 responses **Omnisend** 6 months Based on 100 responses Return on Investment **ActiveCampaign** 6 months Based on 100 responses **Omnisend** 6 months Based on 100 responses ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ![Omnisend](https://images.g2crowd.com/uploads/product/hd_favicon/c0f501f06a970bbfecf6da058f184e71/omnisend.svg "Omnisend") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ActiveCampaign** Ease of Use (848) Automation (787) Learning Curve (419) Expensive (403) **Omnisend** Ease of Use (202) Helpful (115) Limited Features (60) Missing Features (60) Integrations **ActiveCampaign** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ View all ](https://www.g2.com/products/activecampaign/integrations) **Omnisend** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_05a981ff575900380a15af6da21b06da/99minds.png "Product Avatar Image") 99minds ](https://www.g2.com/products/99minds/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8fec2885c1049899b41ff8e1a0b4a1bd/aftership.png "Product Avatar Image") AfterShip ](https://www.g2.com/products/aftership/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d393b7d64d292b1b6f9811658fb84739/alloy-prototyping.png "Product Avatar Image") Alloy ](https://www.g2.com/products/alloy-prototyping/reviews)[ View all ](https://www.g2.com/products/omnisend/integrations) Screenshots **ActiveCampaign** ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg) **Omnisend** ![Omnisend screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1844946/platform-visuals-01.png) **Ratings** from reviews Meets Requirements **ActiveCampaign** **8.8** /10 Based on 11,401 responses **Omnisend** **8.8** /10 Based on 983 responses Ease of Use **ActiveCampaign** **8.2** /10 Based on 11,525 responses **Omnisend** **9.1** /10 Based on 991 responses Ease of Setup **ActiveCampaign** **8.0** /10 Based on 7,461 responses **Omnisend** **9.0** /10 Based on 616 responses Ease of Admin **ActiveCampaign** **8.4** /10 Based on 6,478 responses **Omnisend** **9.2** /10 Based on 440 responses Quality of Support **ActiveCampaign** **8.5** /10 Based on 10,550 responses **Omnisend** **9.1** /10 Based on 901 responses Has the product been a good partner in doing business? **ActiveCampaign** **8.7** /10 Based on 6,334 responses **Omnisend** **9.2** /10 Based on 427 responses Product Direction (% positive) **ActiveCampaign** **8.2** /10 Based on 10,760 responses **Omnisend** **9.1** /10 Based on 959 responses **Features** ratings from reviews Marketing Automation **7.8** /10 Based on 7,625 responses **8.5** /10 Based on 854 responses Email Template Builder **7.1** /10 Based on 2,448 responses **8.1** /10 Based on 457 responses SMS Marketing **7.8** /10 Based on 250 responses **8.3** /10 Based on 157 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Pop-Up Builder **7.5** /10 Based on 257 responses **8.1** /10 Based on 59 responses Landing Page Builders **7.6** /10 Based on 722 responses **8.9** /10 Based on 26 responses CRM **7.3** /10 Based on 3,797 responses Not enough data Transactional Email Not enough data **8.4** /10 Based on 101 responses Conversational Marketing **6.6** /10 Based on 1,887 responses Not enough data Email Deliverability **9.8** /10 Based on 8 responses Not enough data Sales Engagement **6.9** /10 Based on 863 responses Not enough data E-Commerce Personalization **7.6** /10 Based on 582 responses Not enough data Push Notification Not enough data **8.9** /10 Based on 115 responses Attribution **7.3** /10 Based on 350 responses Not enough data Social Media Advertising **7.9** /10 Based on 472 responses Not enough data Online Form Builder **7.1** /10 Based on 767 responses Not enough data WhatsApp Marketing **8.2** /10 Based on 15 responses Not enough data Lead Scoring **7.6** /10 Based on 601 responses Not enough data Sales Analytics **7.7** /10 Based on 464 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 89.9% Mid-Market(51-1000 emp.) 9.3% Enterprise(\> 1000 emp.) 0.9% Small-Business(50 or fewer emp.) 89.9% Mid-Market(51-1000 emp.) 9.3% Enterprise(\> 1000 emp.) 0.9% **Reviewers' Industry** [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Marketing and Advertising 14.3% Health, Wellness and Fitness 11.3% Professional Training & Coaching 9.1% E-Learning 4.4% Computer Software 3.3% Other 57.6% [![Omnisend](https://images.g2crowd.com/uploads/product/hd_favicon/c0f501f06a970bbfecf6da058f184e71/omnisend.svg "Omnisend")](https://www.g2.com/products/omnisend/reviews) Omnisend Retail 21.2% Apparel & Fashion 15.7% Consumer Goods 7.7% Marketing and Advertising 6.4% Health, Wellness and Fitness 5.4% Other 43.6% Alternatives **ActiveCampaign Alternatives** ![EngageBay](https://images.g2crowd.com/uploads/product/hd_favicon/a0b88ff17ce915a35f07f0800b76fd4c/engagebay.svg "EngageBay") [ EngageBay ](/products/engagebay/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Close](https://images.g2crowd.com/uploads/product/hd_favicon/6ad2a7af22edebee61fd4bd8f4d58aaf/close.svg "Close") [ Close ](/products/close/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) **Omnisend Alternatives** ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") [ GetResponse ](/products/getresponse/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ## ActiveCampaign vs Omnisend FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between ActiveCampaign vs Omnisend? Omnisend stands out for higher reviewer satisfaction on setup and support, while ActiveCampaign is more widely reviewed and cited for its automation features. | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | [Omnisend](https://www.g2.com/products/omnisend/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 4.4/5 (14,780 reviews) | 4.6/5 (1,267 reviews) | | Largest Segment | Small-Business | Small-Business | | Ease of Setup score | 8.0 | 9.0 | | Quality of Support score | 8.5 | 9.1 | | Top Reviewer-Cited Strength | Automation (787 all-time mentions) | — | ### How do the pricing models of ActiveCampaign and Omnisend compare? Omnisend is rated higher for value, with reviewers expressing greater satisfaction with its pricing. - **ActiveCampaign:** In recent reviews, several reviewers note that ActiveCampaign's pricing increases can be challenging for small businesses, especially as contact lists grow. - **Omnisend:** Reviewers consistently highlight Omnisend's affordability and value, especially for small teams, with positive sentiment around its free tier and cost-effectiveness as subscriber lists expand. ### What are the best alternatives to ActiveCampaign and Omnisend? The top three alternatives to ActiveCampaign and Omnisend are Brevo Marketing Platform, Klaviyo, and HubSpot Marketing Hub. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | Reviewers mention pricing can be high as contact lists grow | Automation (787 all-time mentions) | | [Omnisend](https://www.g2.com/products/omnisend/reviews) | 4.6/5 (1,267 reviews) | Small-Business | Reviewers highlight affordability and value for small teams | Ease of setup and unified platform for email/SMS | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | — | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | — | — | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,917 reviews) | Small-Business | — | — | ### Which Marketing Automation features should I prioritize when comparing ActiveCampaign and Omnisend? Buyers comparing ActiveCampaign and Omnisend should prioritize automation, integrations, ease of setup, support quality, and email campaign capabilities. - **Automation:** ActiveCampaign is cited for automation in 787 all-time reviews; Omnisend reviewers frequently highlight automation workflows as a core benefit. - **Integrations:** ActiveCampaign integrations are mentioned in 422 reviews; Omnisend integrations, especially with Shopify and Make, are cited in 237 and 297 reviews respectively. - **Ease of Setup:** ActiveCampaign scores 8.0; Omnisend scores 9.0. - **Quality of Support:** ActiveCampaign scores 8.5; Omnisend scores 9.1. - **Email Campaigns:** Email is the most frequently mentioned feature for both products, with ActiveCampaign cited for its email builder and Omnisend for its drag-and-drop editor and templates. ### What are the pros and cons of ActiveCampaign vs Omnisend? ActiveCampaign's headline strength is automation, while Omnisend is praised for ease of setup and unified email/SMS workflows. - **ActiveCampaign strengths:** Automation (787 all-time mentions), ease of use (848), integrations (422), and helpful support (398). - **ActiveCampaign trade-offs:** Learning curve (419), higher cost for small businesses (403), and missing or limited features (388, 294). - **Omnisend strengths:** Reviewers highlight ease of setup, intuitive interface, unified email/SMS platform, and strong automation workflows. - **Omnisend trade-offs:** Reviewers note limited advanced reporting, higher pricing as contact lists grow, and desire for more flexible customization in templates and automation. ### Is ActiveCampaign or Omnisend better for small businesses? Omnisend is the better fit for small businesses, with higher reviewer satisfaction and a strong focus on ease of use and affordability. - **ActiveCampaign:** Largest segment is Small-Business; reviewers note robust automation but cite pricing as a challenge for smaller teams. - **Omnisend:** Largest segment is Small-Business; reviewers consistently praise its affordability, intuitive setup, and suitability for small teams with limited resources. ### Which Marketing Automation platform has better integrations? Omnisend is favored for integrations, with higher reviewer-cited integration counts and strong support for e-commerce platforms. - **ActiveCampaign:** Shopify integration is mentioned in 112 reviews, with additional support for CRM integrations cited in recent feedback. - **Omnisend:** Make integration is cited in 297 reviews, Shopify in 237, and Google Analytics in 2, with reviewers highlighting the ease of connecting e-commerce and marketing tools. ### How do ActiveCampaign and Omnisend compare on customer support? Omnisend leads on Quality of Support, with a 0.6-point advantage over ActiveCampaign (9.1 vs 8.5). - **ActiveCampaign:** Reviewers mention helpful support in 398 all-time reviews, but some recent feedback notes slow or inconsistent responses and challenges with account-level changes. - **Omnisend:** Reviewers consistently praise responsive and helpful support, with several citing fast replies and effective onboarding assistance. ### Which is easier to implement, ActiveCampaign or Omnisend? Omnisend is easier to implement, with a 1.0-point higher Ease of Setup score (9.0 vs 8.0) and strong reviewer sentiment on quick onboarding. - **ActiveCampaign:** Reviewers describe setup as straightforward but note a learning curve for advanced features and occasional challenges with integrations. - **Omnisend:** Reviewers consistently highlight fast, intuitive setup, minimal technical assistance required, and easy onboarding for new teams. ### Which product has better Email? Email is the most frequently mentioned feature for both ActiveCampaign and Omnisend, with both products highly rated for email campaign capabilities. - **ActiveCampaign:** Email is cited as the top feature in recent reviews, with 848 all-time mentions for ease of use and 787 for automation; reviewers praise the email builder and template management. - **Omnisend:** Reviewers highlight the drag-and-drop email builder, ready-made templates, and automation workflows as core strengths for email marketing.