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At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0.00 Per Month
ActiveCampaign
Star Rating
(14,477)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOmnisend
Star Rating
(1,147)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in automation features, with a score of 8.8, but Omnisend outshines with a score of 9.1, particularly in its automated email responses and triggered campaigns, making it a preferred choice for those prioritizing seamless automation.
- Reviewers mention that Omnisend's ease of use is significantly higher, scoring 9.1 compared to ActiveCampaign's 8.2. Users appreciate Omnisend's intuitive interface and drag-and-drop functionality, which simplifies the email creation process.
- G2 users highlight that Omnisend offers superior support, scoring 9.1 against ActiveCampaign's 8.5. Reviewers frequently commend Omnisend's responsive customer service and extensive resources, which enhance the overall user experience.
- Users on G2 note that while both platforms provide good email deliverability management, Omnisend scores slightly higher at 8.9 compared to ActiveCampaign's 8.5. This is crucial for businesses that rely heavily on email marketing for customer engagement.
- Reviewers mention that Omnisend's e-commerce integrations are exceptional, scoring 9.4, while ActiveCampaign scores 7.9. Users appreciate the seamless connection with various e-commerce platforms, which is vital for online retailers.
- Users say that while both platforms offer analytics, Omnisend's reporting capabilities are more robust, scoring 8.9 compared to ActiveCampaign's 7.7. Reviewers often highlight the depth of insights provided by Omnisend, which aids in better decision-making for marketing strategies.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
ActiveCampaign
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.8
11,012
8.9
905
Ease of Use
8.2
11,127
9.1
908
Ease of Setup
8.0
7,064
9.0
532
Ease of Admin
8.4
6,283
9.2
423
Quality of Support
8.5
10,192
9.1
826
Has the product been a good partner in doing business?
8.8
6,142
9.2
410
Product Direction (% positive)
8.2
10,420
9.1
881
Features by Category
Sales Force Automation
8.2
2086
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1753
|
Verified
Not enough data
7.7
1670
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2296
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2141
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6448
|
Verified
9.0
690
|
Verified
8.9
6273
|
Verified
9.2
664
|
Verified
8.5
6128
|
Verified
8.9
657
|
Verified
8.8
5730
|
Verified
9.1
619
Online Marketing
7.4
4370
|
Verified
8.5
564
|
Verified
7.9
4074
|
Verified
8.6
551
|
Verified
7.8
3531
|
Verified
8.6
471
|
Verified
8.1
4863
|
Verified
8.8
603
|
Verified
7.8
3466
|
Verified
8.5
458
Lead Management
8.3
4350
|
Verified
8.6
480
|
Verified
8.0
3958
|
Verified
8.6
493
|
Verified
8.5
5074
|
Verified
8.7
564
|
Verified
7.9
3484
|
Verified
8.3
336
8.5
4335
|
Verified
8.6
455
|
Verified
8.1
3984
|
Verified
8.6
513
|
Verified
8.2
3790
|
Verified
8.6
466
|
Verified
8.0
3561
|
Verified
8.3
350
|
Verified
Campaign Management
8.0
3484
|
Verified
8.7
476
|
Verified
7.7
3103
|
Verified
8.2
350
7.2
2634
8.2
375
|
Verified
6.8
2333
|
Verified
8.2
356
Social
6.9
2321
|
Verified
7.9
353
7.3
2674
|
Verified
8.2
422
|
Verified
7.3
2546
|
Verified
8.2
399
|
Verified
7.1
2439
|
Verified
8.1
381
|
Verified
7.0
2396
|
Verified
8.0
369
|
Verified
Reporting & Analytics
8.1
5167
|
Verified
8.9
618
|
Verified
7.6
3584
|
Verified
8.6
543
|
Verified
7.2
2915
|
Verified
8.6
501
|
Verified
7.1
2721
|
Verified
8.7
513
|
Verified
6.9
2440
|
Verified
7.8
271
Platform
7.9
3716
|
Verified
8.6
415
|
Verified
8.1
3495
|
Verified
8.9
397
|
Verified
8.3
3703
|
Verified
8.9
288
|
Verified
7.5
2402
|
Verified
8.5
328
|
Verified
7.0
2134
|
Verified
8.1
296
|
Verified
8.4
3702
|
Verified
9.1
401
|
Verified
7.5
2423
|
Verified
8.7
315
|
Verified
Agentic AI - Marketing Automation
6.3
216
7.4
115
6.4
219
7.5
112
6.5
218
7.5
113
6.4
216
7.4
114
6.2
217
7.5
114
6.4
219
7.5
114
Integration
8.1
3753
|
Verified
8.7
387
|
Verified
8.1
3645
|
Verified
8.6
364
|
Verified
7.8
3123
|
Verified
8.4
333
|
Verified
Administration
Not enough data
8.4
93
Not enough data
8.4
92
Not enough data
8.6
86
Not enough data
8.9
89
Not enough data
8.2
73
Not enough data
8.4
79
Integrations
Not enough data
8.1
71
Not enough data
8.1
70
Not enough data
7.9
69
Not enough data
8.0
74
Platform
Not enough data
8.7
72
Not enough data
8.4
64
Not enough data
8.3
60
Not enough data
8.4
67
Not enough data
8.4
70
Not enough data
8.7
77
Not enough data
8.5
68
Not enough data
8.9
80
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
5.9
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.1
29
Not enough data
6.1
29
Not enough data
6.4
28
Not enough data
6.1
29
Not enough data
5.9
28
Not enough data
6.0
28
Not enough data
6.1
28
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
9.2
99
Not enough data
9.3
96
Not enough data
9.3
90
Not enough data
9.2
93
Not enough data
9.1
89
Analytics
Not enough data
9.4
98
Not enough data
9.3
98
Optimization
Not enough data
9.0
77
Not enough data
9.0
93
Not enough data
9.1
86
Not enough data
9.2
94
Agentic AI - Push Notification
Not enough data
7.7
20
Not enough data
7.4
20
Not enough data
7.8
20
Templates
7.7
2016
8.4
407
|
Verified
6.3
1512
7.4
290
|
Verified
7.0
1612
8.1
288
7.5
1676
8.5
224
Edit
7.4
1750
8.4
384
|
Verified
8.0
1963
8.7
395
|
Verified
7.4
1658
8.3
316
|
Verified
Logistics
7.8
1810
8.7
389
|
Verified
7.0
1577
8.0
320
|
Verified
7.8
1768
8.6
360
|
Verified
7.7
1541
8.5
210
Generative AI
5.9
835
7.7
106
6.1
673
7.7
105
Agentic AI - Email Template Builder
6.1
108
6.9
71
6.2
107
7.0
70
Text Messaging
7.5
159
8.9
116
|
Verified
6.8
139
7.7
95
|
Verified
7.6
153
8.7
107
|
Verified
7.6
142
8.3
97
|
Verified
7.3
130
8.5
108
|
Verified
Feature Not Available
8.6
95
8.2
169
8.4
87
7.1
142
8.4
80
SMS Platform
7.7
154
8.6
119
|
Verified
8.8
171
9.0
124
|
Verified
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
8.2
75
|
Verified
8.0
144
8.5
74
|
Verified
Agentic AI - SMS Marketing
8.4
20
7.7
33
8.5
20
7.9
33
8.5
20
7.8
33
8.3
20
7.7
33
8.4
20
7.5
33
8.2
20
7.8
33
Design and Customization
7.7
200
8.4
54
7.6
195
8.3
53
8.1
177
8.8
53
8.0
187
8.8
52
Campaigns
7.9
166
8.6
51
8.3
177
8.5
52
7.9
144
8.3
52
7.7
178
8.5
51
Integrations
8.1
170
7.9
52
6.7
113
7.4
52
7.9
128
9.0
53
7.3
141
7.5
53
Generative AI
6.0
63
7.6
51
Agentic AI - Vulnerability Scanner
6.4
14
7.3
50
6.7
14
7.2
49
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
9.2
23
7.9
611
9.0
24
7.8
529
8.9
22
7.6
551
8.7
22
Page Optimization
7.6
424
8.7
22
7.8
528
9.2
22
7.5
471
9.1
22
7.2
412
8.1
22
Integrations
7.5
404
9.6
23
8.5
541
9.4
24
8.2
514
9.0
22
Generative AI
6.2
166
8.1
22
Agentic AI - Landing Page Builders
6.7
22
8.1
22
Customization
8.0
656
Not enough data
7.5
550
Not enough data
6.8
462
Not enough data
7.4
651
Not enough data
Additional Functionality
7.9
667
Not enough data
5.7
421
Not enough data
7.4
527
Not enough data
6.2
430
Not enough data
7.0
505
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Personalization
Not enough data
6.9
39
Not enough data
7.1
39
Not enough data
7.4
39
Not enough data
6.9
39
Not enough data
7.1
39
Not enough data
7.1
38
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Omnisend are categorized as Pop-Up Builder, Marketing Automation, Email Template Builder, SMS Marketing, and Landing Page Builders
Unique Categories
ActiveCampaign is categorized as CRM, WhatsApp Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Retail
22.4%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.2%
Health, Wellness and Fitness
5.7%
Other
41.2%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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