Compare ActiveCampaign and Omnisend
See this
side-by-side comparison of ActiveCampaign vs. Omnisend
based on preference data from user reviews. ActiveCampaign rates 4.6/5 stars with 6,948 reviews. By contrast, Omnisend rates 4.6/5 stars with 564 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 ActiveCampaign Optimized for quick response |  Omnisend Optimized for quick response | |
| Star Rating | ActiveCampaign | Omnisend |
| Market Segments | ActiveCampaign Small-Business (93.1% of reviews) | Omnisend Small-Business (90.1% of reviews) |
| Entry Level Price | ActiveCampaign $9 Per Month - Paid Yearly | Omnisend 0 USD/ Mo |
ActiveCampaign vs Omnisend
When assessing the two solutions, reviewers found Omnisend easier to use, set up, and administer. Reviewers also preferred doing business with Omnisend overall.
- ActiveCampaign and Omnisend both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Omnisend is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Omnisend over ActiveCampaign.
Categories
Shared Categories
ActiveCampaign and Omnisend are categorized as Marketing Automation, Email Template Builder, and SMS Marketing
Unique Categories
ActiveCampaign is categorized as Online Form Builder, CRM, Live Chat, Social Media Advertising, Attribution, Lead Scoring, Sales Analytics, Landing Page Builders, Conversational Marketing, and E-Commerce Personalization
Omnisend is categorized as Push Notification and Personalization
Pricing
Lite
$9Per Month - Paid Yearly
Plus
$49Per Month - Paid Yearly
Professional
$129Per Month - Paid Yearly
Enterprise
$229Per Month - Paid Yearly
Free Trial
Free
0 USD/ Mo
Standard
Starts from 16 USD/mo
Pro
Starts from 99 USD/mo
Enterprise
From 2000 USD / Mo
Free Trial
Ratings
Meets Requirements
ActiveCampaign
Responses: 5024
Omnisend
Responses: 466
Ease of Use
ActiveCampaign
Responses: 5041
Omnisend
Responses: 465
Ease of Setup
ActiveCampaign
Responses: 2930
Omnisend
Responses: 228
Ease of Admin
ActiveCampaign
Responses: 2972
Omnisend
Responses: 229
Quality of Support
ActiveCampaign
Responses: 4758
Omnisend
Responses: 419
Ease of Doing Business With
ActiveCampaign
Responses: 2891
Omnisend
Responses: 220
Product Direction (% positive)
ActiveCampaign
Responses: 4763
Omnisend
Responses: 449
Features
Email Marketing
Building and Personalizing Emails
ActiveCampaign
Responses: 3527
Verified Feature
Omnisend
Responses: 333
Verified Feature
Sending Outbound Emails
ActiveCampaign
Responses: 3464
Verified Feature
Omnisend
Responses: 321
Verified Feature
Manage Email Deliverability
ActiveCampaign
Responses: 3374
Verified Feature
Omnisend
Responses: 316
Verified Feature
Automated Email Responses
ActiveCampaign
Responses: 3067
Verified Feature
Omnisend
Responses: 289
Online Marketing
Landing Pages and Forms
ActiveCampaign
Responses: 2148
Verified Feature
Omnisend
Responses: 256
Verified Feature
Dynamic Content
ActiveCampaign
Responses: 2035
Verified Feature
Omnisend
Responses: 246
Verified Feature
A/B Testing
ActiveCampaign
Responses: 1614
Verified Feature
Omnisend
Responses: 192
Verified Feature
Mobile Optimized
ActiveCampaign
Responses: 2597
Verified Feature
Omnisend
Responses: 279
Verified Feature
Search Tracking and Optimization
ActiveCampaign
Responses: 1626
Verified Feature
Omnisend
Responses: 187
Templates
Text and Themes
ActiveCampaign
Responses: 121
Omnisend
Responses: 163
Verified Feature
Stock Images
ActiveCampaign
Responses: 66
Omnisend
Responses: 99
Verified Feature
Proofing
ActiveCampaign
Responses: 75
Omnisend
Responses: 83
Text Messaging
Bulk SMS
ActiveCampaign
Responses: 17
Omnisend
Responses: 35
Verified Feature
Two-Way Text Messaging
ActiveCampaign
Responses: 15
Omnisend
Responses: 25
Verified Feature
Text Scheduler
ActiveCampaign
Responses: 15
Omnisend
Responses: 30
Verified Feature
Automatic Replies
ActiveCampaign
Responses: 14
Omnisend
Responses: 26
Verified Feature
Automatic URL Shortening
ActiveCampaign
Responses: 13
Omnisend
Responses: 31
Verified Feature
MMS Marketing
ActiveCampaign
Responses: 13
Omnisend
Responses: 20
Personalization
ActiveCampaign
Responses: 22
Omnisend
Responses: 9
Transactional SMS
ActiveCampaign
Responses: 15
Omnisend
Responses: 8
Lead Management
Marketing Lead Database
ActiveCampaign
Responses: 2216
Verified Feature
Omnisend
Responses: 204
Verified Feature
Data Quality Management
ActiveCampaign
Responses: 1968
Verified Feature
Omnisend
Responses: 207
Verified Feature
Segmentation
ActiveCampaign
Responses: 2688
Verified Feature
Omnisend
Responses: 238
Verified Feature
Lead Scoring and Grading
ActiveCampaign
Responses: 1607
Verified Feature
Omnisend
Responses: 72
Lead Nurturing
ActiveCampaign
Responses: 2201
Verified Feature
Omnisend
Responses: 178
Verified Feature
Online Behavior Tracking
ActiveCampaign
Responses: 1993
Verified Feature
Omnisend
Responses: 219
Verified Feature
Automated Alerts and Tasks
ActiveCampaign
Responses: 1836
Verified Feature
Omnisend
Responses: 193
Verified Feature
CRM Lead Integration
ActiveCampaign
Responses: 1596
Verified Feature
Omnisend
Responses: 91
Verified Feature
Edit
Pre-Made
ActiveCampaign
Responses: 109
Omnisend
Responses: 162
Verified Feature
Build
ActiveCampaign
Responses: 122
Omnisend
Responses: 152
Verified Feature
HTML
ActiveCampaign
Responses: 85
Omnisend
Responses: 112
Verified Feature
Campaign Management
Program Management
ActiveCampaign
Responses: 1587
Verified Feature
Omnisend
Responses: 201
Verified Feature
Event / Webinar Marketing
ActiveCampaign
Responses: 1287
Verified Feature
Omnisend
Responses: 110
Calendaring
ActiveCampaign
Responses: 942
Omnisend
Responses: 133
Verified Feature
Budgeting
ActiveCampaign
Responses: 754
Verified Feature
Omnisend
Responses: 119
Logistics
Analytics
ActiveCampaign
Responses: 97
Omnisend
Responses: 153
Verified Feature
Issues
ActiveCampaign
Responses: 81
Omnisend
Responses: 123
Verified Feature
Integrate
ActiveCampaign
Responses: 84
Omnisend
Responses: 135
Verified Feature
Social
Social Listening
ActiveCampaign
Responses: 764
Verified Feature
Omnisend
Responses: 116
Social Sharing
ActiveCampaign
Responses: 1050
Verified Feature
Omnisend
Responses: 171
Verified Feature
Social Campaigns
ActiveCampaign
Responses: 878
Verified Feature
Omnisend
Responses: 150
Verified Feature
Social Engagement
ActiveCampaign
Responses: 852
Verified Feature
Omnisend
Responses: 148
Verified Feature
Social Ads
ActiveCampaign
Responses: 745
Verified Feature
Omnisend
Responses: 130
Verified Feature
SMS Platform
Reporting
ActiveCampaign
Responses: 18
Omnisend
Responses: 41
Verified Feature
Automation
ActiveCampaign
Responses: 22
Omnisend
Responses: 43
Verified Feature
White Label
ActiveCampaign
Responses: 11
Omnisend
Text-to-Landline
ActiveCampaign
Responses: 9
Omnisend
Short Codes
ActiveCampaign
Responses: 10
Omnisend
Responses: 6
Verified Feature
API Integration
ActiveCampaign
Responses: 16
Omnisend
Responses: 6
Verified Feature
Reporting & Analytics
Basic Reporting
ActiveCampaign
Responses: 2797
Verified Feature
Omnisend
Responses: 292
Verified Feature
Web Analytics
ActiveCampaign
Responses: 1679
Verified Feature
Omnisend
Responses: 242
Verified Feature
ROI Analytics
ActiveCampaign
Responses: 1163
Verified Feature
Omnisend
Responses: 211
Verified Feature
Revenue Analytics
ActiveCampaign
Responses: 1058
Verified Feature
Omnisend
Responses: 214
Verified Feature
SEO / Keyword Analytics
ActiveCampaign
Responses: 884
Verified Feature
Omnisend
Responses: 31
Platform
Customization
ActiveCampaign
Responses: 1545
Verified Feature
Omnisend
Responses: 149
Verified Feature
Workflow Capability
ActiveCampaign
Responses: 1405
Verified Feature
Omnisend
Responses: 144
Verified Feature
User, Role, and Access Management
ActiveCampaign
Responses: 1467
Verified Feature
Omnisend
Responses: 34
Verified Feature
Internationalization
ActiveCampaign
Responses: 703
Verified Feature
Omnisend
Responses: 104
Verified Feature
Sandbox / Test Environments
ActiveCampaign
Responses: 461
Verified Feature
Omnisend
Responses: 86
Verified Feature
Performance and Reliability
ActiveCampaign
Responses: 1555
Verified Feature
Omnisend
Responses: 143
Verified Feature
Output Document Generation
ActiveCampaign
Responses: 773
Verified Feature
Omnisend
Responses: 100
Verified Feature
Integration
Data Import & Export Tools
ActiveCampaign
Responses: 1548
Verified Feature
Omnisend
Responses: 128
Verified Feature
Integration APIs
ActiveCampaign
Responses: 1479
Verified Feature
Omnisend
Responses: 113
Verified Feature
Breadth of Partner Applications
ActiveCampaign
Responses: 1167
Verified Feature
Omnisend
Responses: 100
Verified Feature
Reviewers' Company Size
Reviewers of both ActiveCampaign and Omnisend were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
ActiveCampaign
Omnisend
Mid-Market
(51-1000 emp.)
ActiveCampaign
Omnisend
Enterprise
(> 1000 emp.)
ActiveCampaign
Omnisend
Reviewers' Industry
Marketing and Advertising
17.6%
Health, Wellness and Fitness
11.7%
Professional Training & Coaching
8.8%
E-Learning
5.6%
Information Technology and Services
3.0%
Other
53.3%
Retail
26.5%
Apparel & Fashion
17.9%
Consumer Goods
9.5%
Health, Wellness and Fitness
5.8%
Food & Beverages
4.3%
Other
36.0%
Reviews
Most Helpful Favorable Review
Sean T.
Consultant in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Cassie L.
User in Consumer Goods
I've been using Omnisend for the past six months and and all I have is praises. I've been looking for a marketing platform that would have it all. And they do! Automation, signup forms, reports, popups, newsletters, boosting features... And you don't need...
Most Helpful Critical Review
User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
User in Retail
If you need to move platforms as you grow (I moved from wordpress to shopify) know that it will be like starting over. They do not provide a migration tool at all. You will need to recreate: all your emails automations export and import audiences with...
Top Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 comments
HL
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!
4 comments
IO
I get it. However, if you reach out to support you’d be surprised at how much info & knowledge you can get from them. Try it and ask them for resources. Read more
HOw to I solve slow page load with Active Campaign?
4 comments
DB
You could look at upgrading your server ram if it persists. I've not had a problem with it so far. Read more
Omnichannel marketing
1 comment
G2
Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of...Read more
Email Marketing Automation
1 comment
G2
Email Marketing Automation is a way for you to create relevant and personalized emails for your subscribers/customers to be sent when they take a specific...Read more
Email Marketing
1 comment
G2
Omnisend offers beautiful pre-built email templates that could be found on the app. Moreover, Omnisend offers a free plan or a 14day trial to check...Read more
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