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Compare ActiveCampaign and Omnisend

See this
side-by-side comparison of ActiveCampaign vs. Omnisend
based on preference data from user reviews. ActiveCampaign rates 4.6/5 stars with 6,948 reviews. By contrast, Omnisend rates 4.6/5 stars with 564 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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ActiveCampaign
ActiveCampaign
(6,948)
4.6 out of 5
ActiveCampaign
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Omnisend
Omnisend
(564)
4.6 out of 5
Omnisend
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Yes
Star Rating
ActiveCampaign
ActiveCampaign
Omnisend
Omnisend
Market Segments
ActiveCampaign
ActiveCampaign
Small-Business (93.1% of reviews)
Omnisend
Omnisend
Small-Business (90.1% of reviews)
Entry Level Price
ActiveCampaign
ActiveCampaign
$9 Per Month - Paid Yearly
Omnisend
Omnisend
0 USD/ Mo

ActiveCampaign vs Omnisend

When assessing the two solutions, reviewers found Omnisend easier to use, set up, and administer. Reviewers also preferred doing business with Omnisend overall.

  • ActiveCampaign and Omnisend both meet the requirements of our reviewers at a comparable rate.
  • When comparing quality of ongoing product support, reviewers felt that Omnisend is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Omnisend over ActiveCampaign.
Categories
Shared Categories
ActiveCampaign
ActiveCampaign
Omnisend
Omnisend
ActiveCampaign and Omnisend are categorized as Marketing Automation, Email Template Builder, and SMS Marketing
Pricing
ActiveCampaign
ActiveCampaign Pricing
Lite
$9Per Month - Paid Yearly
Plus
$49Per Month - Paid Yearly
Professional
$129Per Month - Paid Yearly
Enterprise
$229Per Month - Paid Yearly
Free Trial
Omnisend
Omnisend Pricing
Free
0 USD/ Mo
Standard
Starts from 16 USD/mo
Pro
Starts from 99 USD/mo
Enterprise
From 2000 USD / Mo
Free Trial
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Ratings
Meets Requirements
ActiveCampaign
ActiveCampaign
9.1
Responses: 5024
Omnisend
Omnisend
9.1
Responses: 466
Ease of Use
ActiveCampaign
ActiveCampaign
8.6
Responses: 5041
Omnisend
Omnisend
9.3
Responses: 465
Ease of Setup
ActiveCampaign
ActiveCampaign
8.4
Responses: 2930
Omnisend
Omnisend
9.2
Responses: 228
Ease of Admin
ActiveCampaign
ActiveCampaign
8.7
Responses: 2972
Omnisend
Omnisend
9.3
Responses: 229
Quality of Support
ActiveCampaign
ActiveCampaign
8.9
Responses: 4758
Omnisend
Omnisend
9.1
Responses: 419
Ease of Doing Business With
ActiveCampaign
ActiveCampaign
9.1
Responses: 2891
Omnisend
Omnisend
9.3
Responses: 220
Product Direction (% positive)
ActiveCampaign
ActiveCampaign
8.7
Responses: 4763
Omnisend
Omnisend
9.0
Responses: 449
Features
Email Marketing
Building and Personalizing Emails
ActiveCampaign
ActiveCampaign
8.9
Responses: 3527
Verified Feature
Omnisend
Omnisend
9.0
Responses: 333
Verified Feature
Sending Outbound Emails
ActiveCampaign
ActiveCampaign
9.1
Responses: 3464
Verified Feature
Omnisend
Omnisend
9.1
Responses: 321
Verified Feature
Manage Email Deliverability
ActiveCampaign
ActiveCampaign
8.8
Responses: 3374
Verified Feature
Omnisend
Omnisend
8.9
Responses: 316
Verified Feature
Automated Email Responses
ActiveCampaign
ActiveCampaign
9.2
Responses: 3067
Verified Feature
Omnisend
Omnisend
9.1
Responses: 289
Online Marketing
Landing Pages and Forms
ActiveCampaign
ActiveCampaign
7.5
Responses: 2148
Verified Feature
Omnisend
Omnisend
8.6
Responses: 256
Verified Feature
Dynamic Content
ActiveCampaign
ActiveCampaign
8.3
Responses: 2035
Verified Feature
Omnisend
Omnisend
8.6
Responses: 246
Verified Feature
A/B Testing
ActiveCampaign
ActiveCampaign
8.4
Responses: 1614
Verified Feature
Omnisend
Omnisend
8.8
Responses: 192
Verified Feature
Mobile Optimized
ActiveCampaign
ActiveCampaign
8.6
Responses: 2597
Verified Feature
Omnisend
Omnisend
8.9
Responses: 279
Verified Feature
Search Tracking and Optimization
ActiveCampaign
ActiveCampaign
8.5
Responses: 1626
Verified Feature
Omnisend
Omnisend
8.9
Responses: 187
Templates
Text and Themes
ActiveCampaign
ActiveCampaign
8.2
Responses: 121
Omnisend
Omnisend
8.4
Responses: 163
Verified Feature
Stock Images
ActiveCampaign
ActiveCampaign
7.6
Responses: 66
Omnisend
Omnisend
7.6
Responses: 99
Verified Feature
Proofing
ActiveCampaign
ActiveCampaign
8.2
Responses: 75
Omnisend
Omnisend
8.7
Responses: 83
Text Messaging
Bulk SMS
ActiveCampaign
ActiveCampaign
8.6
Responses: 17
Omnisend
Omnisend
9.3
Responses: 35
Verified Feature
Two-Way Text Messaging
ActiveCampaign
ActiveCampaign
7.9
Responses: 15
Omnisend
Omnisend
8.1
Responses: 25
Verified Feature
Text Scheduler
ActiveCampaign
ActiveCampaign
8.7
Responses: 15
Omnisend
Omnisend
8.9
Responses: 30
Verified Feature
Automatic Replies
ActiveCampaign
ActiveCampaign
9.0
Responses: 14
Omnisend
Omnisend
8.4
Responses: 26
Verified Feature
Automatic URL Shortening
ActiveCampaign
ActiveCampaign
9.0
Responses: 13
Omnisend
Omnisend
8.9
Responses: 31
Verified Feature
MMS Marketing
ActiveCampaign
ActiveCampaign
9.2
Responses: 13
Omnisend
Omnisend
9.3
Responses: 20
Personalization
ActiveCampaign
ActiveCampaign
8.6
Responses: 22
Omnisend
Omnisend
8.0
Responses: 9
Transactional SMS
ActiveCampaign
ActiveCampaign
8.6
Responses: 15
Omnisend
Omnisend
8.1
Responses: 8
Lead Management
Marketing Lead Database
ActiveCampaign
ActiveCampaign
8.7
Responses: 2216
Verified Feature
Omnisend
Omnisend
8.7
Responses: 204
Verified Feature
Data Quality Management
ActiveCampaign
ActiveCampaign
8.5
Responses: 1968
Verified Feature
Omnisend
Omnisend
8.7
Responses: 207
Verified Feature
Segmentation
ActiveCampaign
ActiveCampaign
8.9
Responses: 2688
Verified Feature
Omnisend
Omnisend
8.7
Responses: 238
Verified Feature
Lead Scoring and Grading
ActiveCampaign
ActiveCampaign
8.6
Responses: 1607
Verified Feature
Omnisend
Omnisend
8.8
Responses: 72
Lead Nurturing
ActiveCampaign
ActiveCampaign
9.0
Responses: 2201
Verified Feature
Omnisend
Omnisend
8.8
Responses: 178
Verified Feature
Online Behavior Tracking
ActiveCampaign
ActiveCampaign
8.6
Responses: 1993
Verified Feature
Omnisend
Omnisend
8.9
Responses: 219
Verified Feature
Automated Alerts and Tasks
ActiveCampaign
ActiveCampaign
8.8
Responses: 1836
Verified Feature
Omnisend
Omnisend
8.9
Responses: 193
Verified Feature
CRM Lead Integration
ActiveCampaign
ActiveCampaign
8.6
Responses: 1596
Verified Feature
Omnisend
Omnisend
8.8
Responses: 91
Verified Feature
Edit
Pre-Made
ActiveCampaign
ActiveCampaign
8.0
Responses: 109
Omnisend
Omnisend
8.6
Responses: 162
Verified Feature
Build
ActiveCampaign
ActiveCampaign
8.5
Responses: 122
Omnisend
Omnisend
8.8
Responses: 152
Verified Feature
HTML
ActiveCampaign
ActiveCampaign
8.4
Responses: 85
Omnisend
Omnisend
8.5
Responses: 112
Verified Feature
Campaign Management
Program Management
ActiveCampaign
ActiveCampaign
8.7
Responses: 1587
Verified Feature
Omnisend
Omnisend
8.9
Responses: 201
Verified Feature
Event / Webinar Marketing
ActiveCampaign
ActiveCampaign
8.6
Responses: 1287
Verified Feature
Omnisend
Omnisend
8.8
Responses: 110
Calendaring
ActiveCampaign
ActiveCampaign
8.2
Responses: 942
Omnisend
Omnisend
8.8
Responses: 133
Verified Feature
Budgeting
ActiveCampaign
ActiveCampaign
8.0
Responses: 754
Verified Feature
Omnisend
Omnisend
8.7
Responses: 119
Logistics
Analytics
ActiveCampaign
ActiveCampaign
8.7
Responses: 97
Omnisend
Omnisend
8.8
Responses: 153
Verified Feature
Issues
ActiveCampaign
ActiveCampaign
8.1
Responses: 81
Omnisend
Omnisend
8.4
Responses: 123
Verified Feature
Integrate
ActiveCampaign
ActiveCampaign
8.9
Responses: 84
Omnisend
Omnisend
8.9
Responses: 135
Verified Feature
Social
Social Listening
ActiveCampaign
ActiveCampaign
8.1
Responses: 764
Verified Feature
Omnisend
Omnisend
8.8
Responses: 116
Social Sharing
ActiveCampaign
ActiveCampaign
8.3
Responses: 1050
Verified Feature
Omnisend
Omnisend
8.7
Responses: 171
Verified Feature
Social Campaigns
ActiveCampaign
ActiveCampaign
8.3
Responses: 878
Verified Feature
Omnisend
Omnisend
8.8
Responses: 150
Verified Feature
Social Engagement
ActiveCampaign
ActiveCampaign
8.2
Responses: 852
Verified Feature
Omnisend
Omnisend
8.7
Responses: 148
Verified Feature
Social Ads
ActiveCampaign
ActiveCampaign
8.2
Responses: 745
Verified Feature
Omnisend
Omnisend
8.7
Responses: 130
Verified Feature
SMS Platform
Reporting
ActiveCampaign
ActiveCampaign
8.6
Responses: 18
Omnisend
Omnisend
9.1
Responses: 41
Verified Feature
Automation
ActiveCampaign
ActiveCampaign
9.0
Responses: 22
Omnisend
Omnisend
9.2
Responses: 43
Verified Feature
White Label
ActiveCampaign
ActiveCampaign
9.1
Responses: 11
Omnisend
Omnisend
Feature Not Available
Text-to-Landline
ActiveCampaign
ActiveCampaign
9.4
Responses: 9
Omnisend
Omnisend
Feature Not Available
Short Codes
ActiveCampaign
ActiveCampaign
9.5
Responses: 10
Omnisend
Omnisend
8.3
Responses: 6
Verified Feature
API Integration
ActiveCampaign
ActiveCampaign
9.4
Responses: 16
Omnisend
Omnisend
9.2
Responses: 6
Verified Feature
Reporting & Analytics
Basic Reporting
ActiveCampaign
ActiveCampaign
8.5
Responses: 2797
Verified Feature
Omnisend
Omnisend
9.1
Responses: 292
Verified Feature
Web Analytics
ActiveCampaign
ActiveCampaign
8.2
Responses: 1679
Verified Feature
Omnisend
Omnisend
8.8
Responses: 242
Verified Feature
ROI Analytics
ActiveCampaign
ActiveCampaign
7.9
Responses: 1163
Verified Feature
Omnisend
Omnisend
8.8
Responses: 211
Verified Feature
Revenue Analytics
ActiveCampaign
ActiveCampaign
7.8
Responses: 1058
Verified Feature
Omnisend
Omnisend
8.9
Responses: 214
Verified Feature
SEO / Keyword Analytics
ActiveCampaign
ActiveCampaign
7.9
Responses: 884
Verified Feature
Omnisend
Omnisend
8.7
Responses: 31
Platform
Customization
ActiveCampaign
ActiveCampaign
8.4
Responses: 1545
Verified Feature
Omnisend
Omnisend
8.8
Responses: 149
Verified Feature
Workflow Capability
ActiveCampaign
ActiveCampaign
8.8
Responses: 1405
Verified Feature
Omnisend
Omnisend
9.2
Responses: 144
Verified Feature
User, Role, and Access Management
ActiveCampaign
ActiveCampaign
8.9
Responses: 1467
Verified Feature
Omnisend
Omnisend
9.4
Responses: 34
Verified Feature
Internationalization
ActiveCampaign
ActiveCampaign
8.6
Responses: 703
Verified Feature
Omnisend
Omnisend
9.0
Responses: 104
Verified Feature
Sandbox / Test Environments
ActiveCampaign
ActiveCampaign
8.4
Responses: 461
Verified Feature
Omnisend
Omnisend
8.8
Responses: 86
Verified Feature
Performance and Reliability
ActiveCampaign
ActiveCampaign
9.0
Responses: 1555
Verified Feature
Omnisend
Omnisend
9.3
Responses: 143
Verified Feature
Output Document Generation
ActiveCampaign
ActiveCampaign
8.7
Responses: 773
Verified Feature
Omnisend
Omnisend
9.0
Responses: 100
Verified Feature
Integration
Data Import & Export Tools
ActiveCampaign
ActiveCampaign
8.8
Responses: 1548
Verified Feature
Omnisend
Omnisend
9.0
Responses: 128
Verified Feature
Integration APIs
ActiveCampaign
ActiveCampaign
8.8
Responses: 1479
Verified Feature
Omnisend
Omnisend
8.9
Responses: 113
Verified Feature
Breadth of Partner Applications
ActiveCampaign
ActiveCampaign
8.6
Responses: 1167
Verified Feature
Omnisend
Omnisend
8.8
Responses: 100
Verified Feature
Reviewers' Company Size
Reviewers of both ActiveCampaign and Omnisend were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
ActiveCampaign
ActiveCampaign
93.1%
Omnisend
Omnisend
90.1%
Mid-Market
(51-1000 emp.)
ActiveCampaign
ActiveCampaign
5.9%
Omnisend
Omnisend
8.8%
Enterprise
(> 1000 emp.)
ActiveCampaign
ActiveCampaign
1.0%
Omnisend
Omnisend
1.1%
Reviewers' Industry
ActiveCampaign
ActiveCampaign Industry
Marketing and Advertising
17.6%
Health, Wellness and Fitness
11.7%
Professional Training & Coaching
8.8%
E-Learning
5.6%
Information Technology and Services
3.0%
Other
53.3%
Omnisend
Omnisend Industry
Retail
26.5%
Apparel & Fashion
17.9%
Consumer Goods
9.5%
Health, Wellness and Fitness
5.8%
Food & Beverages
4.3%
Other
36.0%
Reviews
Most Helpful Favorable Review
ActiveCampaign
Sean T.
Consultant in Internet

In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...

Omnisend
Cassie L.
User in Consumer Goods

I've been using Omnisend for the past six months and and all I have is praises. I've been looking for a marketing platform that would have it all. And they do! Automation, signup forms, reports, popups, newsletters, boosting features... And you don't need...

Most Helpful Critical Review
ActiveCampaign
GH
User in Hospital & Health Care

The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...

Omnisend
G
User in Retail

If you need to move platforms as you grow (I moved from wordpress to shopify) know that it will be like starting over. They do not provide a migration tool at all. You will need to recreate: all your emails automations export and import audiences with...

Discussions
ActiveCampaign
ActiveCampaign Discussions
Is anyone able to tell me how to increase my conversion rate?
6 comments
Heidi L.
HL
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!
4 comments
Idarious O.
IO
I get it. However, if you reach out to support you’d be surprised at how much info & knowledge you can get from them. Try it and ask them for resources. Read more
HOw to I solve slow page load with Active Campaign?
4 comments
Deborah B.
DB
You could look at upgrading your server ram if it persists. I've not had a problem with it so far. Read more
Omnisend
Omnisend Discussions
Omnichannel marketing
1 comment
G2
Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of...Read more
Email Marketing Automation
1 comment
G2
Email Marketing Automation is a way for you to create relevant and personalized emails for your subscribers/customers to be sent when they take a specific...Read more
Email Marketing
1 comment
G2
Omnisend offers beautiful pre-built email templates that could be found on the app. Moreover, Omnisend offers a free plan or a 14day trial to check...Read more
Screenshots
Videos
ActiveCampaign
ActiveCampaign Videos
Video Preview

See how ActiveCampaign is helping businesses grow and succeed.

Omnisend
Omnisend Videos
Video Preview
Downloads
Omnisend
Omnisend Downloads
No downloads provided
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