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Compare Klaviyo and Omnisend 
Featured Products
At a Glance
Market Segments
Small-Business (81.3% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Klaviyo
Star Rating
(1,167)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoOmnisend
Star Rating
(1,152)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many users highlighting the platform's intuitive email template builder. One user mentioned, "I find that Omnisend templates make it easy to use and they help me design useful emails to send," showcasing its effectiveness for small businesses.
- Users say that Klaviyo offers robust automation features, particularly in workflow structuring and A/B testing. A reviewer noted, "I really like the structure of the workflow, how we come up with the page flows, and the automations in Klaviyo," indicating its strength in complex campaign management.
- According to verified reviews, Omnisend's customer support is frequently praised for its responsiveness and helpfulness. Users have shared experiences like, "The customer support team was very helpful," which contributes to a positive overall experience for those needing assistance.
- Reviewers mention that Klaviyo's integration capabilities are a significant advantage, particularly with marketplaces. One user stated, "Easy integration with all marketplaces," which is crucial for businesses looking to streamline their marketing efforts across various platforms.
- Users highlight that Omnisend's ease of setup is a major benefit, with many finding the onboarding process straightforward. A user remarked, "The initial setup was fairly easy," which is particularly appealing for small businesses that may lack extensive technical resources.
- G2 reviewers note that while both platforms have strong email marketing capabilities, Klaviyo's rich segmentation options stand out. A user commented, "Klaviyo has very easy-to-use templates and rich segmentation options," making it a compelling choice for businesses focused on targeted marketing strategies.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableOmnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Klaviyo
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
9.0
884
8.9
908
Ease of Use
8.7
889
9.1
912
Ease of Setup
8.5
541
9.0
536
Ease of Admin
8.9
486
9.2
425
Quality of Support
8.4
843
9.1
829
Has the product been a good partner in doing business?
9.0
489
9.2
412
Product Direction (% positive)
9.0
833
9.1
885
Features by Category
Email Marketing
9.0
521
|
Verified
9.0
691
|
Verified
9.2
513
|
Verified
9.2
665
|
Verified
8.9
494
|
Verified
8.9
658
|
Verified
8.9
458
|
Verified
9.1
619
Online Marketing
7.8
373
|
Verified
8.5
565
|
Verified
8.3
398
|
Verified
8.6
552
|
Verified
8.7
428
|
Verified
8.6
472
|
Verified
8.6
445
8.8
604
|
Verified
8.2
251
8.5
458
Lead Management
8.5
346
8.6
480
|
Verified
8.4
273
8.6
493
|
Verified
9.0
470
|
Verified
8.7
566
|
Verified
7.8
219
8.3
336
8.5
354
|
Verified
8.6
455
|
Verified
8.5
395
|
Verified
8.6
514
|
Verified
8.4
333
|
Verified
8.6
467
|
Verified
8.2
283
|
Verified
8.3
350
|
Verified
Campaign Management
8.7
348
|
Verified
8.7
476
|
Verified
8.0
200
8.2
350
8.1
290
|
Verified
8.2
375
|
Verified
7.6
200
8.2
356
Social
Feature Not Available
7.9
353
7.8
197
8.2
422
|
Verified
7.7
190
8.2
399
|
Verified
7.4
185
8.1
381
|
Verified
7.8
260
|
Verified
8.0
369
|
Verified
Reporting & Analytics
8.5
467
|
Verified
8.9
619
|
Verified
8.3
416
|
Verified
8.6
543
|
Verified
8.3
425
|
Verified
8.6
502
|
Verified
8.4
438
|
Verified
8.7
513
|
Verified
7.5
202
7.8
271
Platform
8.5
323
|
Verified
8.6
415
|
Verified
8.7
305
|
Verified
8.9
397
|
Verified
8.9
313
|
Verified
8.9
288
|
Verified
8.3
207
|
Verified
8.5
328
|
Verified
7.8
193
|
Verified
8.1
296
|
Verified
8.8
314
|
Verified
9.1
401
|
Verified
8.0
159
8.7
315
|
Verified
Agentic AI - Marketing Automation
7.0
27
7.5
116
7.0
26
7.5
113
7.1
25
7.6
114
7.1
25
7.4
114
6.9
26
7.5
114
7.3
27
7.5
114
Integration
8.4
316
|
Verified
8.7
387
|
Verified
8.5
310
|
Verified
8.6
364
|
Verified
8.4
260
|
Verified
8.4
333
|
Verified
Administration
Not enough data
8.4
93
Not enough data
8.4
92
Not enough data
8.6
86
Not enough data
8.9
90
Not enough data
8.2
73
Not enough data
8.4
79
Integrations
Not enough data
8.1
71
Not enough data
8.1
70
Not enough data
7.9
69
Not enough data
8.0
74
Platform
Not enough data
8.7
72
Not enough data
8.4
64
Not enough data
8.3
60
Not enough data
8.4
67
Not enough data
8.4
70
Not enough data
8.7
77
Not enough data
8.5
68
Not enough data
8.9
81
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Campaigns
Not enough data
9.2
99
Not enough data
9.3
96
Not enough data
9.3
90
Not enough data
9.2
93
Not enough data
9.1
89
Analytics
Not enough data
9.4
98
Not enough data
9.3
98
Optimization
Not enough data
9.0
77
Not enough data
9.0
93
Not enough data
9.1
86
Not enough data
9.2
94
Agentic AI - Push Notification
Not enough data
7.7
20
Not enough data
7.4
20
Not enough data
7.8
20
Templates
8.5
425
|
Verified
8.4
407
|
Verified
Feature Not Available
7.4
290
|
Verified
8.4
348
|
Verified
8.1
288
8.8
256
8.5
224
Edit
8.4
354
|
Verified
8.4
384
|
Verified
8.8
416
|
Verified
8.7
395
|
Verified
8.3
332
|
Verified
8.3
316
|
Verified
Logistics
8.7
419
|
Verified
8.7
389
|
Verified
7.9
340
|
Verified
8.0
320
|
Verified
8.8
394
|
Verified
8.6
360
|
Verified
8.4
195
8.5
210
Generative AI
7.5
64
7.7
106
7.4
51
7.7
105
Agentic AI - Email Template Builder
6.4
19
6.9
71
7.0
19
7.0
70
Text Messaging
8.6
141
8.9
117
|
Verified
8.0
100
7.7
95
|
Verified
8.8
133
|
Verified
8.7
107
|
Verified
8.3
116
|
Verified
8.3
97
|
Verified
8.7
125
|
Verified
8.5
108
|
Verified
8.5
107
8.6
95
8.8
130
|
Verified
8.4
88
8.6
53
8.4
81
SMS Platform
8.6
135
|
Verified
8.6
120
|
Verified
8.9
133
|
Verified
9.0
125
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.2
62
8.2
75
|
Verified
8.8
112
|
Verified
8.5
74
|
Verified
Agentic AI - SMS Marketing
6.8
11
7.7
33
6.7
10
7.9
33
6.8
10
7.8
33
6.7
10
7.7
33
6.8
10
7.5
33
7.0
10
7.8
33
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
8.4
54
8.7
21
8.3
53
9.0
21
8.8
53
8.9
21
8.8
52
Campaigns
8.7
22
8.6
51
8.8
20
8.5
52
8.6
22
8.3
52
8.6
22
8.5
51
Integrations
9.0
21
7.9
52
8.0
18
7.4
52
8.9
22
9.0
53
8.4
19
7.5
53
Generative AI
7.5
20
7.6
51
Agentic AI - Vulnerability Scanner
6.8
10
7.3
50
7.5
10
7.2
49
Platform Basics
9.0
15
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Page Customization
Not enough data
9.2
23
Not enough data
9.0
24
Not enough data
8.9
22
Not enough data
8.7
22
Page Optimization
Not enough data
8.7
22
Not enough data
9.2
22
Not enough data
9.1
22
Not enough data
8.1
22
Integrations
Not enough data
9.6
23
Not enough data
9.4
24
Not enough data
9.0
22
Generative AI
Not enough data
8.1
22
Agentic AI - Landing Page Builders
Not enough data
8.1
22
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
6.9
39
7.0
14
7.1
39
6.9
15
7.4
39
6.8
14
6.9
39
6.3
14
7.1
39
7.2
15
7.1
38
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Omnisend are categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, and Marketing Automation
Unique Categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
12.9%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.3%
Other
36.1%
Retail
22.3%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.2%
Health, Wellness and Fitness
5.7%
Other
41.3%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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