Omnisend Reviews & Product Details

I use Omnisend for email marketing, SMS marketing, and push notifications on the website. I appreciate the good dashboard that allows me to find our analytics for both email campaigns and SMS campaigns, and compare them to website analytics to ensure everything is aligned properly. Omnisend has everything needed, including templates and dashboards, to create and manage our campaigns. I like that you can see all email campaigns, their performance, your boosters, SMS, and all campaigns you're sending in one screen. It also allows breaking down the details granularly to see placed orders, order contents, and product types, helping me assess if email campaigns are translating into sales or if adjustments are needed. It's great that you can actually see if the email campaign is making sales on the products, which is a real benefit. Review collected by and hosted on G2.com.

It would be nice if they could integrate reviews into it. It seems like the only feature that they really need to jump on to. Other than that, no issues. Review collected by and hosted on G2.com.

The automation builder is incredibly easy to use. We set up welcome emails, abandoned cart reminders, post-purchase follow-ups, and win-back campaigns in just a few hours. The Shopify integration was seamless, and the drag-and-drop email editor makes creating campaigns fast even for non-designers. Review collected by and hosted on G2.com.

The reporting dashboard could offer more customization, especially when comparing campaign performance across different time periods. Some email templates also have minor design limitations when trying to create highly customized layouts. Review collected by and hosted on G2.com.

We originally chose Omnisend because we wanted something simpler to use than our old email platform. After a few days it was already known. I like that setting up automations, editing templates and creating campaigns is easy and I don't have to waste time looking for basic features. It’s all very organised without being overwhelming. Review collected by and hosted on G2.com.

The reporting does the trick, but I would like to see more options to compare campaign performance over longer periods. It would also be nice to have a few more options for audience segmentation. Review collected by and hosted on G2.com.

I love how easy it is to create automated workflows and email campaigns with Omnisend. The interface is user-friendly, which makes creating campaigns quick. The segmentation options are powerful for targeting the right customers with personalized content, significantly improving customer engagement. The analytics are helpful in tracking campaign performance, allowing us to optimize results effectively. Additionally, integrating Omnisend with Shopify, Google Analytics, and Meta Ads works well, helping us synchronize customer data and optimize our marketing efforts. The initial setup was straightforward, making it easy to connect our Shopify store and import customer data with useful onboarding guides. Review collected by and hosted on G2.com.

I find that the reporting and analytics can sometimes feel limited for deeper insights. The email editor can also be a bit slow when working on more complex campaigns. Additionally, some advanced automation features are only available on higher-tier plans. I think better customization and more affordable access to advanced features would make the platform even better. Review collected by and hosted on G2.com.

What impressed me most was how quickly I became productive. I expected to spend days learning the platform, but within a short time I was already creating automations and scheduling campaigns. It strikes a nice balance between being beginner-friendly and still offering enough features once your marketing becomes more advanced. Review collected by and hosted on G2.com.

Pricing is fair for the value it provides, but as your subscriber list grows it naturally becomes a bigger consideration. I think more gradual plan options would be helpful. Review collected by and hosted on G2.com.

What I like best about Omnisend is their support team. Deniz, in particular, helped me migrate from Brevo to Omnisend. I had previously gone through migration from Mailchimp to Brevo and it was quite a painful process back then. This time, however Omnisend team handled everything for me, from the moment I filled out the form, the whole migration was completed within just a few days, and I barely felt the transition at all. Review collected by and hosted on G2.com.

It's still a bit early to comment in detail, but I would love to see more native integrations with some smaller niche tools in the future. Review collected by and hosted on G2.com.

I use Omnisend for email and SMS marketing. It's an easy system to use when sending emails, and I've found it to be the easiest for setup and sending compared to other products. I send about 3-4 product emails and 3-4 SMS sends a week, and it couldn't be any easier. Being able to create segments for sending is also a really great feature. We offer online products globally, so creating segments for domestic and international groups saves me so much time and effort. The initial setup was very easy, especially with the Omnisend team helping to migrate our contact info and flows, which was a game changer! Review collected by and hosted on G2.com.

There isn't much I don't like about Omnisend. It's truly a great system. Review collected by and hosted on G2.com.

I like how simple the email formatting is done without a lot of bells and whistles, but still you're able to create really nice formatted emails. I have plenty of choices, yet it's not hard to select options that look great based on their templates. Review collected by and hosted on G2.com.

It's not as user-friendly on the front end when setting up a campaign. I have to go through lots of clicks instead of having everything on one page and accessing each thing with drop-downs. Also, moving Mailchimp contacts to Omnisend was a bit difficult, requiring me to spend two or three hours cleaning up my database because it didn't recognize my contacts as subscribed. Review collected by and hosted on G2.com.

What I like most about Omnisend is how easy it is to create and automate campaigns without needing a complicated setup. The interface is intuitive, the automation builder is flexible, and connecting different channels like email and SMS feels very streamlined. Creating newsletters and customer journeys is quick even for non-technical users. Review collected by and hosted on G2.com.

Some advanced customization options can feel limited compared to more enterprise-focused platforms, especially when building highly specific workflows or custom reporting. Pricing can also increase noticeably as your contact list grows. Review collected by and hosted on G2.com.

I really like the testing capabilities of Omnisend because they give me peace of mind. The tools are flexible enough that I can set them up to closely match the design of my personal branding and my artist website shop (yenablooms.com). It's important to me that everything is set up correctly, so it looks like the emails are coming from me. It's great that all my communications, whether email or website, appear unified rather than being split across different platforms. Review collected by and hosted on G2.com.

The initial setup of Omnisend was kind of hard for me because I haven't really done email before. I had to ask my LLM a lot about how to set things up, how to connect things, and the meaning of individual segments. It would've taken me much longer if I hadn't been working with an LLM. Also, during the initial setup, I felt the existing flows are more optimized towards e-commerce. For my art shop, it would have been helpful to have more guidance specific to my needs along the initial user journey. Even though I use Claude for assistance, without it, the setup would have been a pretty large lift. Review collected by and hosted on G2.com.