Omnisend Reviews & Product Details

I like how easy it is to build automated email and SMS campaigns in Omnisend without needing technical skills. The prebuilt workflows for welcome messages, abandoned carts, and post-purchase follow-ups save a lot of time. Also, the initial setup was fairly easy with the guided onboarding and Shopify integration, which made connecting the store, syncing contacts and products, and creating the first campaign straightforward. Review collected by and hosted on G2.com.

The main area that could be improved is the reporting and analytics. The standard reports are useful, but I would like more flexibility when creating custom dashboards and comparing performance across different campaigns, segments, and time periods. I would like Omnisend to offer a more flexible drag and drop dashboard builder where users can choose their own metrics, charts, date ranges, and comparison periods. It would also be helpful to create and save different views for email, SMS, automation, revenue, and customer segments. Review collected by and hosted on G2.com.

I love Omnisend's email builder because it makes creating and automating email campaigns really easy, even without much technical know-how. The drag-and-drop feature in the email builder is simple to use. Omnisend AI also helps in generating email content if there's any trouble while building emails. Another feature I really like is the availability of ready-made email templates, which save a lot of time when creating and managing campaigns. Using Omnisend with our WordPress website was easy to set up, and it automatically syncs customer and subscriber data. Review collected by and hosted on G2.com.

My overall experience with Omnisend has been positive. One thing that could be improved is giving users more flexibility to customize the pre-built email templates without needing extra adjustment. I would also like to see more customization options in the reporting dashboard, so it becomes easier to compare campaign performance over different time periods. Review collected by and hosted on G2.com.

The platform is pretty intuitive and makes it easy to quickly create campaigns.

The pre-built templates are helpful (and time-saving) but can be easily personalised.

In terms of transitioning to the platform, it was really straightforward to import data but a little trial and error to correctly attribute marketing permissions.

Sales attribution seems a little out of sync with what we were used to seeing on Klaviyo but this could be a period of adjustment.

Delighted with the new pricing plans, significantly reducing the cost of SMS makes it much more accessible.

I haven't yet tried the AI integration but this feels like an exciting step forward.

Support has been prompt and helpful which is massively appreciated! Review collected by and hosted on G2.com.

Some of the UI is a little clunky. For example, the base font constantly reverts back to Arial (very annoying!), you can't overwrite copy and keep the formatting, and I'd like to see more elements available (i.e. spacers)

In terms of reporting, it's a little more basic/limited than I'm used to. Hopefully the AI integration will help with this - for example I can't easily see how many users are active on site each day, Review collected by and hosted on G2.com.

I like that Omnisend is easy to use and operate; it's easier than Klaviyo. The interface is very simple, which means I can spend less time interacting with the platform and get things done quicker. It offers good coverage of everyday lifecycle campaigns and provides very useful segmentation. I also find it quite budget-friendly compared to Klaviyo, which is great for starting on a budget. Plus, combining emails and SMS streamlines the communication process. Review collected by and hosted on G2.com.

I think Omnisend could use some improvements in areas like advanced customization. While it's easier to use, it feels limited, especially when it comes to customizing reports or setting up very detailed flows. The reporting sometimes has mismatched numbers, and the customization options aren't always clear or flexible. For example, the customer newsletters and some advanced sequences could be more straightforward, but they aren't. The lack of custom API configurations makes it tough to execute complex campaigns, like those needing account health or regional ownership inputs, which would be easier in other platforms like Klaviyo. Review collected by and hosted on G2.com.

I really appreciate how easy it is to set up automation workflows in Omnisend, and the pre-built templates for things like welcome series and abandoned cart recovery got us up and running in a day. The drag-and-drop editor is simple to customize without needing a developer. The customer support is really helpful with quick response times through chat, which isn’t always the case with marketing tools. I also like that the platform keeps adding new features and improvements regularly, making the product better over time. Having both email and SMS in one platform is a huge plus, as it allows us to manage everything from one dashboard instead of juggling separate tools. Overall, Omnisend has become an important part of how we drive repeat purchases and keep customers engaged. Review collected by and hosted on G2.com.

I find the pricing gets expensive as our subscriber list grows, and more flexible options would help as we scale. The reporting covers the basics but feels limited when I want to do deeper analysis, so I'm sometimes exporting data to look at it more closely. The email builder is easy to use but a bit restrictive for the more advanced or custom designs. Review collected by and hosted on G2.com.

I love how Omnisend saves a lot of our time by allowing us to manage email and SMS campaigns from one place. It integrates smoothly with our client's e-commerce store, making it reliable for customer engagement. My favorite feature is the automation workflows; they make it easy to set up welcome emails, abandoned cart reminders, and follow-up messages that run automatically. These workflows are easy to build and let us automate customer journeys without constant manual effort, so we can automatically send various types of emails and campaigns. The initial setup of Omnisend is very easy, with super smooth onboarding journeys, which means new teams can start without any hassle. Review collected by and hosted on G2.com.

I think complex workflows can be harder to manage and troubleshoot. Better analytics, more flexible email customization, and improved workflow visualization would make the platform even better. Review collected by and hosted on G2.com.

I like the way that Omnisend integrates with Shopify. I also like that I can import my own templates. Review collected by and hosted on G2.com.

The customer service is atrocious. Every time I need to ask for help, the agent takes 3 to 5 minutes in between replies, often forgets what we're talking about, and usually doesn't solve the issue. The last time I needed help, it was 45 minutes in between replies. This is completely unacceptable.

The integration with Google Drive needs attention. Also, there should be an integration with Canvas for better image handling. I want to have modules that automatically update that are not part of the universal templates.

Additionally, I'd like to integrate Omnisend with Claude to create more options and emails faster. The onboarding was not easy; the team didn't move all our flows properly, and I had to rebuild certain flows like the abandoned browse and cart because the dynamic content wasnt available the way they set it up and couldn't be actively dropped in. Review collected by and hosted on G2.com.

We switched to Omnisend after using another email marketing platform that had become too complicated for what we actually needed. What surprised me most was how quickly I felt comfortable using it. The interface is clean, building automations is very visual, and creating campaigns doesn't require much effort. After the first week, it had already become part of my daily routine. I also like that I can jump into the platform after a few days away and immediately remember where everything is. Review collected by and hosted on G2.com.

The only thing I'd really like to improve is the reporting. It covers the basics well, but sometimes I want to compare campaigns over a longer period or dig a little deeper into subscriber behaviour without exporting data elsewhere. Review collected by and hosted on G2.com.

I like that Omnisend is easy to set up for automation workflows and has an intuitive platform. It integrates reliably with e-commerce tools, requiring less maintenance. There's a good selection of built-in templates which I find helpful. Also, its initial setup is very easy and new teams can set it up smoothly. It's a wonderful tool for marketing agencies. Review collected by and hosted on G2.com.

I think one area that can be improved is analytics and reporting, which can feel a bit limited when you need deeper insights. Also, some advanced customization options in automation workflows have a learning curve. It would be helpful to have a more customizable dashboard and detailed reporting for campaign performance and customer behavior. More advanced filtering and export options would also be beneficial. Review collected by and hosted on G2.com.

I've tried several email marketing platforms over the years, and Omnisend has been one of the easiest to get comfortable with. The interface is clean, creating campaigns is straightforward, and the automation builder makes it simple to set up customer journeys without feeling overwhelmed. It's a tool that lets you focus on your marketing instead of spending time figuring out how the platform works. Review collected by and hosted on G2.com.

As your subscriber list grows, the pricing can become a bit expensive compared to when you're just starting out. I'd also like to see a little more flexibility in some of the reporting features, but overall it hasn't affected my day-to-day use. Review collected by and hosted on G2.com.